article thumbnail

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Twitter Followers. The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. ” True!

Metrics 195
article thumbnail

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. And the value of an email marketing campaign has come back into fashion.

B2B 306
article thumbnail

The social media customer service statistics brands need to know in 2022

Sprout Social

“About 70% of my customers reached out to me through social media channels, the other 30% by email,” says Zoila Streich, Co-Founder of Independent Fashion Bloggers and former fashion business owner. And if you’re considered a high-priced product or service, then you definitely must respond quickly.

article thumbnail

Can't Facebook Kill Twitter?

Twist Image

Twitter does one thing right that Facebook isn't doing. No, it's definitely not how Twitter handle trolls and harassment. Still, let's think about how easy it would be for Facebook to kill Twitter (you know, just for fun!). . First, Facebook could simply pull in Twitter's entire feed. It's the "now."

Twitter 56
article thumbnail

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Director of Sales for @ klout.

Twitter 279
article thumbnail

Chances Are You’ve Met Less Than 5% of the People in Your Social Network

Direct Marketing Observations

Or maybe it does… But maybe we should quickly look at what the definition of “connected” is. Associated with or related to others, especially to influential or important people: a photographer who was well connected in the fashion world. The whole process occurred via Twitter and phone conversations.