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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

Before we plow on any further, let’s get some definitions straight. These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. Zimba Boosts Average Order Value With Facebook Shops.

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Facebook Website Custom Audiences: A Definitive Guide for Remarketing

Jon Loomer

The power of Facebook ads is found within the targeting. Those who have the most success with Facebook ads have mastered remarketing. Any Facebook advertiser with a website can do this using Website Custom Audiences. Those who have the most success with Facebook ads have mastered remarketing. Who are those people?

Facebook 120
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B2B Influencer Marketing: The Definitive Guide

Keyhole.co

So if you’re trying to learn more about it or you’re just curious, read this definitive guide on influencer marketing to learn everything about it. The way you do influencer marketing if you want to use LinkedIn, for example, is that you’ll first need to find the top LinkedIn influencers and get them to promote your product.

B2B 59
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How to Create Facebook Pixel Events and Parameters Manually

Jon Loomer

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. If you don’t use the Initiate Checkout event, you can’t provide a value unless Facebook reads it from the page. Facebook may very well fix these issues. If you aren’t sure what an event is, select it to get a definition.

Eventful 200
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The Problems with Facebook Ads Optimization

Jon Loomer

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

Facebook 205
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Top Five: Research shows that Facebook is successfully tackling fake news

Sherrilynne Starkie

Facebook launches Messenger 4. Facebook is rolling out a new, simplified version of Messenger: Messenger 4. It should be included as part of all Facebook campaigns. Great example of digital media integration. Evidence that YouTube is feeling the pinch from Facebook’s competition in the video ad space.

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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

Jon Loomer

Several Paths to the Same Goal One of the easiest examples of how the performance goal is more critical than the campaign objective is Impressions. 2-Second Continuous Video Views Definition: We’ll try to show your video ads to people who are likely to watch 2 continuous seconds or more. Your performance goal does.

Eventful 193