Waxing UnLyrical

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4 Free Tools to Measure Your Instagram Success

Waxing UnLyrical

I’ll have to explore it some more (and maybe make my friend’s new business Modern Maternity my guinea pig) but I definitely think this tool is worth trying out, for Instagram and more. The free analytics report is definitely worth sharing a tweet!

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What Does Blood Have to Do With Internal Communication Strategy?

Waxing UnLyrical

It’s most definitely a No.1 The basics are as follows (spoiler alert: I am very much not a medical doctor): The heart pumps blood. The vascular system (vessels, veins and arteries) carries the blood where it needs to go around the body. Obviously, the heart is an important organ (#truth). 1 seed in the Vital Organs Tournament of Champions.

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Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

For many years public relations practitioners have been asking for measurement standards to ensure that all their public relations efforts can be evaluated using consistent definitions and measurements. PR standards define what needs to be measured. They provide a common language for comparison purposes. Let’s take a look: 1.

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Research Shows Work-Life Integration Key to Defining Success

Waxing UnLyrical

Each, however, had a different definition of success. In the research, work-life balance tops respondents’ definitions of career success, ahead of money and recognition. The fact that half the respondents believe this signals that people are taking a long-term view of how they are defining success in the workplace and at home.

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Influencer Dance Definitions. They are often more authentic and more likely to have actually used the product or service. Who are these micro influencers and why should you consider them for your next marketing project? Influence is often confused with simply having a large social following. Passion.

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#measurePR Recap: The Jenster is Back!

Waxing UnLyrical

Al Hopper noted that Traackr’s tool allows for conversation analysis, which has definite benefits for PR pros: Although Klout continues to be viewed with some skepticism among the #measurePR crowd, as it continues to adjust people are finding ways to incorporate and use it occasionally.

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#SocialPowWow: A meeting ground for Communicators & Marketers

Waxing UnLyrical

From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . While I learnt a lot in my day job at a PR agency, I learned even more via these chats. Birth of #SocialPowWow.

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