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IAB-Social Media Metrics-Standard Definitions Document

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Metrics 100
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Are You Building A Loveable Or A Buyable Brand?

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The definition of great brands seems to be changing. Brands like Google, Facebook, Airbnb Apple, Ikea, are perceived as loveable friendly brands as compared to behemoths and intimidating big brands of yesteryears (IBM, Ford, AT&T etc.)

Brands 124
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Are You Building A Loveable Or A Buyable Brand?

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The definition of great brands seems to be changing. Brands like Google, Facebook, Airbnb Apple, Ikea, are perceived as loveable friendly brands as compared to behemoths and intimidating big brands of yesteryears (IBM, Ford, AT&T etc.)

Brands 100
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Recession? Not for Social Media Marketing!

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This implies that social media marketing spends are small but definitely growing. Hence in these fledgling times for Social Media Marketing, small but definite growth is extremely encouraging! . . . · The sample size is 145 interactive managers, nearly 75% of which worked at companies with 1000 employees or more.

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How to Get Guaranteed ‘Wows’ and ‘Fans’ for your Facebook Page?

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IAB-Social Media Metrics-Standard Definitions Document Where is Linkedin Going Wrong? Header Image source: [link]. Related Posts: The Next Big Thing After Twitter! Is FourSquare The Answer? David and The Goliaths of the Job portals! Facebook Notes- Thoughts.

Facebook 231
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Do Video Contests Work in India?

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Video 100
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10 Digital Trends to Observe in 2009

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IAB-Social Media Metrics-Standard Definitions Document Why You Should Sack Your Social Media Agency Now? Marketers will move money to measurable marketing initiatives, and with the introduction of new marketing opportunities led by mobile, we will see a rejuvination of digital marketing in 2009. 10 Digital Trends to Observe in 2009 e-booklet.

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