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Yahoo to Start Encrypting Searches, All Traffic

Bill Hartzer

Yahoo will start encrypting all traffic that goes from users to the Yahoo servers starting in early 2014. This will inevitably include search data and keywords, and users will be able to opt out of the encryption. In a recent blog post, Marissa Mayer revealed the news. Marketing'

Yahoo 153
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Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers

Adam Sherk

Specific to lifestyle publishers the Google data was never all that useful anyway since it was dominated by topics like breaking news, sports and entertainment. I’d given Yahoo! Search Data a shout-out in Search Trend Optimization for Evergreen Content but it continues to be a useful resource so I wanted to bring it up again.

Yahoo 116
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Should You Worry About Yahoo and Bing?

Idaconcpts

When the topic of SEO (search engine optimisation) is discussed many people automatically think about optimising for Google and do not really think about Yahoo or Bing. Yahoo and Bing combined do still command a decent amount of search market (between 10% and 24% depending on which figures you choose to go off). Closer Analysis.

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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Retailers now have to reach a more diverse audience more effectively, and accurate data is vital to successful multicultural and inclusive marketing. We’ve always been grounded on the importance — and benefits — of using well-formed first-party data. About Fullmoon Digital Fullmoon Digital, founded by Derek Chew, a former early Yahoo!

Retail 178
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Yahoo Adds Enhanced News Results to searchmonkey

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Yahoo Adds Enhanced News Results to SearchMonkey by Adam Sherk on August 31, 2009 On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. Not sure what SearchMonkey is?

Yahoo 101
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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience!

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Yahoo News Syndication: Attribution Links Not SEO-Friendly

Adam Sherk

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. The Yahoo attribution links do not point directly to the original article URLs.