Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

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Team Hubspot Marketing SMS 107

Oktopost

SEPTEMBER 22, 2022

In this episode of Radically Transparent, Oktopost veteran and host, Jennifer Gutman, takes on a solo episode to explore the power of social engagement data and how marketers can gain a 360-degree view of their customers using social engagement data. Hot topics of this episode include: How to leverage social data for better engagement.

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Data Engagement Hubspot B2B 174

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior.

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Data B2B Notification Team 124

Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

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Analysis Data Sentiment Metrics 69

Sprout Social

OCTOBER 9, 2023

And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively. Oftentimes, I get my best ideas during nights and weekends, when I don’t want to bother my team. But I also don’t want to slow down.

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Team Examples Marketing Training 110

Sprout Social

JUNE 1, 2022

But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Both teams want the company to succeed.

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Team Marketing Collaboration Hubspot 115

Amy Porterfield

APRIL 4, 2024

My friend, I totally understand how hard you’re working […] The post #668: Secrets from a Multi-Million Dollar Marketing Team appeared first on Amy Porterfield | Online Marketing Expert. Listen on… Standing out in the online marketing world by adapting to the trends and innovating your launch process!

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Team Marketing Trends Process 60

Sprout Social

AUGUST 28, 2023

This includes handling customer support inquiries, creating personalized offers and analyzing customer data. And social data is at the center of many marketing transformations. Sprout enables you to build chatbots to handle customer support requests , suggest replies to customer inquiries or route messages to the right team.

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Team Tools Marketing Hubspot 86

Sprout Social

OCTOBER 15, 2018

It can be challenging to be one of only a few people at an organization with a specific skill set, but Marie says there is nothing she’d rather do than play with data puzzles all day. In this edition of Meet Team Sprout, Marie talked with me about what it is like to dig deep into the numbers to uncover what makes our customers tick.

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Meeting Team Analytics Data 75

Oktopost

NOVEMBER 16, 2021

What if your Salesforce and social data could come together to create a 360° view of your customer? Not only does it add your customers’ social engagement data to Salesforce, but it also shows you how this channel impacts your bottom line. And Oktopost has a new tool for that: Influenced Opportunity reporting. How to set it up.

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Team Social Media B2B Sample 124

Audiense

JANUARY 25, 2023

Audiense and GWI have teamed up to provide a powerful integration, where you will be able to port your audiences from social to survey data, removing any previous challenges of joining these data points manually to enrich your audience insights.

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Survey Data How To Team 148

The Realtime Report

JANUARY 9, 2023

How To Overcome The Challenges Of Managing Enterprise Data. Managing your enterprise’s data can be challenging but possible. With the sheer volume of data, it can be difficult to know where to start and how to stay organized through the process. Develop A Data Management Strategy.

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Data Guidelines Microsoft How To 91

Sprout Social

MAY 25, 2022

Our Salesforce integration empowers your social, sales and support teams alike. Giving the sales team relevant content to engage target buyers (23%). Dealing with internal data silos and inefficiencies (17%). With all of the above on hand, your team can approach leads and customers with a much-needed sense of confidence.

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Team B2B Platform Analytics 108

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

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Data B2B How To Metrics 124

Oktopost

JANUARY 16, 2024

We’re sure this isn’t news to you, but AI has become a game-changer in elevating how revenue teams operate. Here are our picks for top AI sales tools that will help your team advance through your pipeline successfully and make this year your most successful yet. This is difficult for social media teams to deliver at scale.

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Team Tools SMS B2B 62

Oktopost

MARCH 10, 2022

Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Meet Jason.

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Team B2B Apple Marketing 144

Ignite Social Media

FEBRUARY 16, 2022

Thankfully, Pinterest recognizes the ever-changing trends and was willing to, based on algorithm data, host a webinar to give us the latest scoop on potential 2022 trends. There are several reasons to incorporate Pinterest data into your social media strategy. Why You Should Incorporate These Trends in Your Strategy. Newsletter.

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Data Marketing Trends Newsletter 170

Sprout Social

JULY 21, 2020

From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported. Learn how your team likes to be recognized.

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Team How To Social Media Management Embedding 132

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. What is a “meet the team” social media post? Meet the team social media post examples include: Welcoming new hires to your team.

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Meeting Team Social Media How To 96

Oktopost

MARCH 13, 2023

Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven.

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Social Media Management B2B Data Social Media 118

Oktopost

OCTOBER 5, 2022

At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Want to hear more from renowned B2B marketing leaders?

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Data Engagement Hubspot B2B 118

Oktopost

FEBRUARY 2, 2022

CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary. Jen is CEO and a Forbes Council Member.

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Data B2B Apple Marketing 150

Buffer Social

SEPTEMBER 28, 2023

It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer.

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Project Team Journal Hosting 62

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. What is a buyer persona? Glad you asked.

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Data Social Media Sentiment Team 140

Oktopost

SEPTEMBER 14, 2020

Perhaps the biggest gain any marketing team can receive is learning how to measure success. In today’s data driven world, B2B businesses need to rely on numbers more than ever before. This discussion is perfect for anyone looking to learn how to coach their marketing teams to measure success!

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Team B2B How To Marketing 100

Oktopost

APRIL 25, 2022

By leading his team with a data-oriented approach with a constant line of communication and real time reporting with his executives, he was able to get buy-in from leadership and 10X their social strategy. He caps off the show sharing some of the growth his team has seen since 2020 and what’s ahead for EY in 2023! Meet Dylan.

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Data Strategy How To Social Media Management 118

Koka Sexton

AUGUST 11, 2023

How to Rise Above Competition: Data-Driven Insights for Sales Success Achieving sales success in 2022 will require sales professionals to stand out from the competition. Data-driven insights and agents can help your make your sales process successful. The number one sales challenge in 2022 is standing out from the competition.

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Data Loyalty Metrics Hubspot 52

The Realtime Report

MAY 5, 2021

1 In 5 Data Breaches. experience challenges with securing cloud data. However, with some of their most crucial data still located within the corporate perimeter, NetOps must come up with new ways to achieve seamless integration. About NordVPN Teams. NordVPN Teams is available on all major platforms.

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Data Software Authentication Applications 91

Sprout Social

AUGUST 26, 2020

It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. Creative copywriting. Design sensibility. Flexibility.

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Team Social Media Social Media Management How To 137

Audiense

OCTOBER 19, 2020

For many professionals and industry leaders, creative data will be leading the next decade’s creative revolution allowing marketing teams and brands to increase retention and avail new businesses opportunities faster.

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Data Campaign Industry Team 131

Social Media Today

JUNE 24, 2022

This could help to clear the final hurdles for Elon's takeover of the app.

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Team Data Twitter 145

Buffer Social

JULY 31, 2023

To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation. How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams.

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Team Examples Content Policies 72

Sprout Social

MAY 5, 2021

Sales enablement is the act of empowering sales reps to close more deals through the help of employees outside of the sales team. In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. What do both teams want to get out of working together?

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Data Marketing How To Collaboration 115

Sprout Social

MARCH 1, 2023

In a world where businesses increasingly rely on social data , creators can provide qualitative insights to complement the quantitative results you get from social listening. Start with data As they say, it’s not what you know, but who you know. Scrutinize the data on those collaborations and look for patterns.

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Products Team Focus Group Collaboration 89

Convince & Convert

FEBRUARY 21, 2024

Pretending your teams are not using AI is not an option. In the interim, you want to make sure you have something out there for the team to understand risks and opportunities. Your innovation, marketing, sales, and legal teams should be represented, as well as someone from leadership. These examples should be simple to follow.

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Training Policies Team Guidelines 152

Social Media Today

APRIL 11, 2020

Google and Apple will provide access to a new process that will enable tracking of their combined networks to help contain the spread of COVID-19.

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Apple Google Team Data 216

The Realtime Report

OCTOBER 29, 2018

Four Steps to Make Your Business Intelligence Teams More Relevant. This trend has evolved due to several factors including: Organizations are flooded with data and IT organizations are not able to keep up. What can IT BI teams do to stay relevant and valuable to the business? By Andrew Wells and Kathy Chiang.

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Team Analytics Compete Report 96