Webbiquity SMM

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors. Such direct engagement can provide valuable qualitative data and implement solutions effectively. To prevent that, use social listening data to tailor customer interactions and personalize brand experiences.

Sentiment 142
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Metricool delivers their research findings directly in this post (not gated), Facebook Ads 2023 Study: Improve Your Strategy With This Data. CPM) or sales ($2.39 Thoughts on these studies?

Research 257
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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. Consolidate all of your data and filter it to contact those leads who look promising. Guest post by Brandon Brown. No matter how big or small, B2B businesses can’t survive without new leads.

B2B 217
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Seven Ways to Use Social Media for Business

Webbiquity SMM

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Social media brings these discussions into the open.

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What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

While every business has access to marketing data, the capability to use that information varies widely. Organizations are typically at different points of data maturity at different stages in their growth, and they differ in the ways they choose and are able to leverage the data available. Behavioral marketing is an old idea.

Campaign 254
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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Still, as Jennifer Kane noted at the recent OMS Minneapolis event , correlations between social media activities and sales can be measured—and correlations are good data. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. 6 Reasons Social Media is Essential Anyway.

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The Social Media ROI Debate

Webbiquity SMM

According to a survey late last year from Bazaarvoice and the CMO Club, 72 percent of CMOs did not attach revenue assumptions to social media in 2009,&# Jerry McLaughlin goes on to say that marketers must do it anyway. After acknowledging that “ROI is difficult, if not impossible, to measure with social media.

ROI 193