Visually SM

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7 Questions Marketers Should Ask About Native Content

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Results from Copyblogger’s 2014 State of Native Advertising Survey. Understand what type of engagement you’re getting: awareness-level metrics like views, likes, shares, time spent or action-oriented metrics like sales, downloads, data captures, registrations. Results from Copyblogger’s 2014 State of Native Advertising Survey.

Questions 100
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Five questions your marketing team should be asking about location-based technology

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In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. In turn, retailers can use the devices to deliver deals to customers in-store and gather data for analysis of customer behavior. Telecoms: 30%.

Team 124
article thumbnail

Five questions your marketing team should be asking about location-based technology

Visually SM

In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. In turn, retailers can use the devices to deliver deals to customers in-store and gather data for analysis of customer behavior. Telecoms: 30%.

Team 100