Mindjumpers

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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. Strategies for processing both internal and external social data. Learnings from external data: The road to social analytics wisdom starts with learning from external data.

Metrics 268
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Social Media And Branding [Infographic]

Mindjumpers

The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users. Customer Behaviour on Social Media: Data collected from this research has been collected in an informative infographic with different sections talking about behavioural aspects of customers.

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Listen Don’t Ask

Mindjumpers

Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. Seth Stephens-Davidowitz book “Everybody Lies” is built on the disparity between claimed and observed data. Davidowitz refers to search data as a “truth serum”. Social data is fundamentally curated.

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Actionable Listening Promotes Real-Time Engagement

Mindjumpers

5: Collect data – and learn from it. Social listening can produce immediate data from a much larger sample that surpasses the performance of other, more traditional surveys. When Social Media Meet Big Data. Your tone of voice should go hand in hand with your brand’s image. Facebook Updates News Feed.

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The New Feature ‘Connections’ on Facebook Helps in Better Ad Targeting

Mindjumpers

The new Ad Manager setting on Facebook, called Connections gives you ‘post impression data’ which is the information on people who look at your ads without clicking on them. The data also includes ad’s reach in the target market and its frequency. It provides a kind of survey for more targeted advertising. Click on Reports ?

Features 173
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Google Analytics Unveils a Set of Social Reports

Mindjumpers

Make better, more efficient data-driven decisions in your social media marketing program. Currently this is limited to Google+ and those signed up to the company’s Social Data Hub such as Disqus, Blogger, Digg, Reddit and TypePad. The State of Social Media Marketing– Annual Survey Report.

Analytics 239
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How to Use Facebook Questions as Research Tool

Mindjumpers

A simple, no cost option, is easy to implement, just involves a survey questionnaire. Another advantage of this tool is that it gives the flexibility to add extra choices, which gives marketers an understanding of various possibilities.

Research 219