Direct Marketing Observations

FEBRUARY 21, 2012

Surveys show only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media. Consider this blurb from 10 Ways Social Media Will Change In 2010.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

JANUARY 12, 2012

UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Note that it may take some time for Tweriod to gather enough data for analysis.). Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

FEBRUARY 25, 2011

Recently, Social commerce platform ChompOn , threw down the gauntlet by publishing some data on how much a Facebook share and tweet is worth. Next we have some data by Emarketer in which it was reported that US marketers will spend $3.08 If we were, I would think much more would be happening in this space and business.

Facebook 178

Facebook Social Networking Widget Advertising 178