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Are You Measuring Your Social Media Efforts?

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Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to. Additional Questions to Ask.

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Data is the New Oil

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Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” The Rush for Data. The Perils of Public Data. One might said to oil.

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The Rise Of Hispanics On Social Media

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Businesses have been turning to social media to connect with their consumers in a new and exciting way. Furthermore, Latinos are taking over social media in a big way. After just a few check-ins, they can really make their rounds through the social-media-loving Hispanic community. Image Credit: Latism.org.

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‘China’s Facebook’ Renren Seeks NYSE Listing [Data]

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Here is a break down of Renren, including demographic and traffic data. literally “on-campus network&# ) is a Chinese social networking site with an interface similar to that of Facebook. Demographic and Traffic Data of Renren. What is Renren? The Renren Network (Chinese characters: ???; Click for larger images.

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Baby Boomers Get Connected with Social Media

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As social media networks have been assimilated by younger generations, it was only a matter of time until the older generations would catch up. From the table above, it can be clearly seen that there is little room for growth for social media in the Millenial and Generation X age groups. Here are 2 potential causes.

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Social Media Insurance: Do These Things Now Before Your Account is Hacked

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Just having your social media account phished can be catastrophic , especially since we share so much of our lives on the Internet. In layman’s terms, it scrambles up your data so a third party can’t steal it. Your social media profiles can be protected before that ever occurs. Login Notifications.

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Online Marketing 101 for Entrepreneurs

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Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. Your site support usually comes with analytics or data breakdown. Social media isn’t just for updating a profile with baby pictures and family reunions.

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