Buzz Marketing for Technology

MAY 30, 2012

Because until very recently, there was no way to get real-time feedback and deep data-driven insights before the marketing campaigns occur. With the proper technology and the right team, they can interpret that real-time data and make mid-stream changes to campaigns so as to ensure success. Social data is a boon for marketers.

Data 206

Data Campaign Metrics Project 206

Buzz Marketing for Technology

NOVEMBER 2, 2011

When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce. Check out me and Dr Manuel Aparicio from Saffron Technology discuss the possibilities of harnessing the power of Social Data on yBCtv!

Data 172

Data Facebook Forums Video 172

Buzz Marketing for Technology

JULY 27, 2011

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. So in our latest Social Intelligence report , Networked Insights set out to analyze the social media conversation surrounding the Season 4 premiere of HBO’s hit series True Blood.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

MARCH 16, 2011

The search process has become broken because the data landscape has become more fragmented and complex. The great thing about using social media data for topic discovery is you can see all of those searches connected together. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.

Paid Search 232

Paid Search Social Media How To Sports 232

Buzz Marketing for Technology

JULY 6, 2011

So I like to classify this ROI in Social Media as an approach that leverages the data of social media. Now that’s a real ROI in Social Media!

ROI 208

ROI Social Media Crowdsourcing Data 208

Buzz Marketing for Technology

FEBRUARY 1, 2012

I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data. High-level survey data (like the data from the AP, USA Today and ESPN) can lead you in the wrong direction if your target is Millennials, Moms, or Consumer Tech buyers!

Data 176

Data Paid Search Statistics Team 176

Buzz Marketing for Technology

OCTOBER 19, 2011

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. One area that few people have written about is how to use social media for solution marketing. So there you have it.

Social Media 230

Social Media Jive Marketing B2B 230

Buzz Marketing for Technology

OCTOBER 12, 2011

The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Everything is pointing to digital technologies and social media, even in offline experiences.

Social Media 240

Social Media Marketing Compete Retail 240

Buzz Marketing for Technology

MARCH 9, 2011

But after 2 years of reading, trafficking and routing both positive and negative mentions in my organization I realized there had to be more out in the social sphere than just monitoring social media. If you think about it there is at least 2 solid years of user generated content out in the social sphere.

Social Media 205

Social Media B2B ROI Advertising 205

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I don’t know how you feel but I certainly feel like everything I read about Social Media is the same old thing just a rehash of something else I read before.

B2B 246

B2B Social Media Marketing StumbleUpon 246

Buzz Marketing for Technology

OCTOBER 5, 2011

I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. IAB Mixx Research. View more presentations from Networked Insights.

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Which media sources are relevant to your goals?

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. What’s your Social Media diet?

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

FEBRUARY 25, 2009

I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers , I couldn’t help myself. It’s a little like social networking in the sense that – success breeds success! Tags: social media Buying Cycle.

Social Media 186

Social Media Survey Buy Social Networking 186

Buzz Marketing for Technology

NOVEMBER 17, 2009

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 B2B 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. Email this to a friend?

Data 100

Data Vocus Radian6 StumbleUpon 100

Buzz Marketing for Technology

MAY 16, 2012

Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. Not so with Social Media. With Social, there is no passive tense. How important is real-time data?

Marketing 235

Marketing Buy Data Authentication 235

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Related posts: How important is real-time data?

Process 205

Process Analysis Compete Data 205

Buzz Marketing for Technology

SEPTEMBER 10, 2014

Today with the advent of big data and the ability to combine data across many different, previous-unrelated databases, the onus on marketing to get really smart about how they use data and what discoveries they find from them is going to be very strong. There’s going to be a huge amount of pressure for that.

Forums 253

Forums Data Skills One Spot 253

Buzz Marketing for Technology

SEPTEMBER 3, 2014

The most crucial part of this data gathering will mean finding out as much of the key information about your customers as you possibly can and then using it for product development, better customer service and improved brand development.

eBook 223

eBook Loyalty Research Data 223

Buzz Marketing for Technology

APRIL 6, 2011

The effect of this growth is far more than a dramatic increase in possible consumer touch points and increasing consumer participation in social media. And, ultimately, it’s about using social media analysis to make your spending more efficient in both digital and traditional media.

Marketing 243

Marketing Analysis Data Report 243

Buzz Marketing for Technology

FEBRUARY 29, 2012

New social media tools for B2B marketers. Social data and what it means to B2B marketers. Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things.

B2B 194

B2B Marketing Data Influencer 194

Buzz Marketing for Technology

NOVEMBER 28, 2012

Websites, however, can now provide this level of data in real time. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. What do they like?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

SEPTEMBER 26, 2008

The topics they look at are what I might call social media literacy skills. Fast forward ten years from now, and the nonprofit workplace - maybe it is only five years from now - but will social media basic literacy be on the list of basic job skills? Greg Sterling at the excellent blog SearchEngineLand.

Skills 109

Skills Social Media Web 2.0 Survey 109

Buzz Marketing for Technology

JANUARY 20, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

ROI 100

ROI Storify Upcoming Social Media 100

Buzz Marketing for Technology

NOVEMBER 13, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media!

ROI 100

ROI Communities Storify Upcoming 100

Buzz Marketing for Technology

NOVEMBER 16, 2011

But when it comes to using data to support decision making, the CMO is likely not to be the smoothest operator. Meanwhile, there are already other departments within corporations that are continually refining their budgets and plans using the latest business intelligence data from enterprise resource systems. Now that’s cool.

Marketing 194

Marketing Sentiment Analysis Data 194

Buzz Marketing for Technology

MAY 15, 2013

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. One word: data. Data is crucial to online retail. And who should lead the charge?

Retail 202

Retail Analysis Analytics Data 202

Buzz Marketing for Technology

JUNE 1, 2011

The kingpin of the spend is usually some sort of TV ad spend (if you are B2C) and print/online media spend (if you are B2B). It’s easy to see how social media data can be used to optimize major media spending like TV ad for B2C by aligning the shows you buy with the best fit for the audience you are trying to reach.

B2B 199

B2B Data Course Eventful 199

Buzz Marketing for Technology

OCTOBER 18, 2013

Make data your best friend. Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. That kind of data is more apt to deliver real insights into who their audience is, what types of content and information they want, and where they are making those purchases.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

APRIL 6, 2010

Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. If you can take the data from Facebook Ads, combine that with the interaction you are getting via email you get another great touch point with your new potential customers. Tweet This! Share this on Facebook.

Platform 224

Platform Facebook CPM CPC 224

Buzz Marketing for Technology

APRIL 25, 2013

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media.

Marketing 258

Marketing Conference Fashion Mobile 258

Buzz Marketing for Technology

AUGUST 3, 2011

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. But in my estimation these firms are working on the wrong end of that equation.

Sentiment 198

Sentiment Brands Analysis Training 198

Buzz Marketing for Technology

MARCH 23, 2011

Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys.

Insurance 213

Insurance Paid Search eBook Buy 213

Buzz Marketing for Technology

SEPTEMBER 27, 2011

As brands adapt to keep pace with the changes brought on by today’s demand economy, the budgets and line items need to demonstrate the same agility in order to stay in sync with consumer trends in our growing social and mobile world. When everyone’s way isn’t working for you, find your own path.

Marketing 225

Marketing Loyalty Statistics ROI 225

Buzz Marketing for Technology

JUNE 6, 2012

Furthermore, you want to leverage the power of social media as much as you can- to extend your reach, to be able to get real-time data and feedback, to leverage the power of technology, and to do so without breaking the bank. And not all influential people are engaged in social media.

Influencer 227

Influencer Banking Sports Campaign 227