Mindjumpers

MARCH 4, 2012

Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent.

Social Media 237

Social Media How To Sentiment Data 237

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights.

Brands 264

Brands Aggregator Curation Hashtag 264

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Predictive Modeling of Social Activity. Facebook data was collected from over 60k users and 1.5m

Research 194

Research Data Social CRM Wikipedia 194

Mindjumpers

AUGUST 9, 2012

On our blog, we have written about the journey of making the extensive amounts of Big Data reveal as well as increase the social ROI. But another thing that is just as essential to becoming a profitable social media success, is to understand the basic ground rules of partaking in social media: the users.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Mindjumpers

JANUARY 25, 2013

Social media is all about interactions. Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts?

ROI 245

ROI Metrics Crowdsourcing Sentiment 245