Jeff Esposito

JULY 9, 2012

Do you know what types of customers are connected to your company on social media? It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Enjoy this post? I thought [.]

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Metrics Review Social Media Video 28

Jeff Esposito

NOVEMBER 1, 2010

Instead of relying on phone or exit polls, I decided to use social mentions of the candidates to determine the next governor of the commonwealth. I pulled the data surrounding Deval Patrick, Charlie Baker, Tim Cahill and Jill Stein using Lithium Social Media Monitoring (formerly Scout Labs) over the past month.

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Lithium Badge Sentiment Foursquare 42