The Realtime Report

AUGUST 29, 2019

Helpshift , the company revolutionizing customer service through its intelligent digital-first platform, has released new data revealing consumers’ opinions about the state of customer service ahead of the busy holiday shopping season. During Cyber Monday, CSAT actually increased even more, by 6%.

Study 79

Study Telecommunications Airlines Survey 79

Sherrilynne Starkie

AUGUST 29, 2018

Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. The workshops will cover data security, verification and fact checking and data journalism. The new feature allows brands to give their audience an intimate, immersive experience.

Content 170

Content Nielsen Marketing Badge 170

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. The retail app currently ships to 240+ countries around the world and supports popular payment methods like PayPal, Apple Pay, Google Pay, Klarna, and major credit and debit cards. People love shopping on their phones.

Retail 125

Retail Apparel Discount Fashion 125

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. Cast a wider net.

Social Media 112

Social Media Sentiment Survey Marketing 112

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To reach (and exceed) these high standards and make social media personalization a reality, you need a way to integrate customer data —including social data—in one place.

Social Media 122

Social Media Sentiment Data Team 122

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 102

Sentiment Analysis Patterns Price 102

SocMed Sean

FEBRUARY 24, 2022

As a result, in a recent survey called The Future of Social Marketing, close to 96% of respondents ranked Facebook in the top three drivers for return on investment. Other industries that thrive on Facebook include fashion, retail food, electronics, and automotive. Facebook’s Historic User Data Runs Deep.

Facebook 130

Facebook Strategy Marketing Travel 130

The Realtime Report

DECEMBER 18, 2013

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S.

Apple 149

Apple GPS Retail Wireless 149

The Realtime Report

OCTOBER 23, 2012

Pinterest is also “a stronger vehicle for brand association:” 43% of users say they “associate with retailers or brands with which I identify” on Pinterest, vs. less than one-quarter (24%) of Facebook users. Which site has a greater percentage of users engaging with brands?

Buy 194

Buy Retail Survey Social Networking 194

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could.

Products 89

Products Team Focus Group Collaboration 89

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. A brand new CareerBuilder survey reports that 35 % of employers use social media to market their company. Survey Methodology. This survey was conducted online within the U.S.

Survey 102

Survey Company Social Media Sample 102

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. And semantic search helps provide a contextual understanding of a query input by a user.

Patterns 118

Patterns Sentiment Analysis Proposal 118

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. What is review analysis?

Review 126

Review Brands How To Analysis 126

Sprout Social

NOVEMBER 30, 2023

Plus, with so much data available, you might find it tough to know where to start or where to focus. You could also survey and ask your customers what other brands they considered when making a similar purchase. FYI: Sprout Social’s Listening and Competitive Analysis features make tracking these data points a breeze.

Analysis 102

Analysis Sentiment Marketing How To 102

Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. Another key piece of data from our #BrandsGetReal report was 78% of consumers actually want brands to use social to bring them together. Messages about helping others grew by 1,174% in March, culminating in 19.5

Strategy 142

Strategy Metrics Hubspot Retail 142

The Realtime Report

MAY 22, 2023

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. EeCommerce E-commerce is one method for consumers to buy and sell goods in retail.

Platform 91

Platform Engagement Loyalty API 91

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 138

Social Media Survey Influencer Buy 138

Buffer Social

MAY 9, 2023

Thanks to the process of business design, within six months of launching Caeli’s Evening Rituals Meditation Box , the product is already in ten retail stores and has become our best-seller—without us spending a dime on marketing. Below, I’m going to walk you through how my team developed this product, step by step.

Products 83

Products Sample Samples Marketing 83

Hootsuite

AUGUST 15, 2022

Later, retailers adopted Black Friday. Shopify chatbots can pull data from your store to automate tasks. If you’re a retailer, you can use the hashtag #blackfridayshopping or #blackfridaydeals to reach people who are looking for bargains. You want to make it as easy as possible for your customers to convert.

Strategy 101

Strategy Discount Marketing Retail 101

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. It lays everything out in a way that makes it easy to make data-driven decisions. KPIs will give you actionable insights from your data.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media market research is the practice of gathering historical and real-time data from social media channels to better understand your brand’s target market. What is social media market research? With over 3.6

Research 143

Research Social Media Airlines Marketing 143

Twist Image

AUGUST 16, 2012

On one hand, we're happy when retailers that we like provide us with discounts and bonuses because we're valued customers and, on the other hand, we're willfully sharing (some might argue over-sharing) so much information via social media that we're simply more comfortable there. Is it directly with the brand or with an online social network?

Avatar 99

Avatar Retail Survey Discount 99

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Surveys are a classic method to gather customer feedback, but they need to be used properly. Many involve surveys that are tallied and scored.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

OCTOBER 4, 2023

According to a Q3 2023 Sprout pulse survey of 307 US-based social marketers, 47% of respondents said their main challenge with influencer marketing is measuring the effectiveness of campaigns. London-based retailer River Island uses Tags to make this reporting process easier. Once you start tagging your content, dig into the data.

Strategy 120

Strategy Brands UGC Marketing 120

Twist Image

FEBRUARY 15, 2013

According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. The wireless routers can detect unique Media Access Control (MAC) codes from smart phones and then collect non-invasive data about customers in real-time. on the weekends, 12.4%

Privacy 107

Privacy Retail Wireless Smart Phone 107

Visually SM

MARCH 4, 2015

In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Retail/mail order (including online retail: 40%. Financial services and insurance: 37%. Telecoms: 30%. Travel and hospitality: 33%.

Team 124

Team Questions Retail Marketing 124

Buffer Social

JANUARY 25, 2022

The team will also be rolling out a robust retail education and sampling program and nurturing long-term paid partnerships with new brand ambassadors to make sure they’re sharing this value with as many potential customers as possible.

Small Business 91

Small Business Marketing Retail Education 91

Convince & Convert

MAY 6, 2016

Business and customer data has existed for ages. The introduction of Data Management Platforms (DMPs) and Customer Relationship Management (CRM) aid the increase of customer data collection so much that 90% of the data in the world today has been created in the last two years alone, according to IBM.

Small Business 60

Small Business Strategy Telecommunications Retail 60

Hootsuite

JULY 21, 2022

More than 80% of respondents to the Hootsuite 2022 Social Trends survey said they are confident in quantifying social ROI. Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. Marketers used to shy away from ROI calculations, but this is changing.

ROI 113

ROI HootSuite Cost Campaign 113

Sprout Social

MAY 5, 2020

For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals. 56% of marketers use social data to understand their target audience. Download the Sprout Social Index™.

Skills 131

Skills Class Data Team 131

Visually SM

MARCH 4, 2015

In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Retail/mail order (including online retail: 40%. Financial services and insurance: 37%. Telecoms: 30%. Travel and hospitality: 33%.

Team 100

Team Questions Retail Marketing 100

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. It’s this team that businesses leans on to get hard data on what will happen. The CMO will also want to know the data.

Research 265

Research Social Media Marketing Retail 265

Small Business Mavericks

JUNE 26, 2011

Here are the story’s highlights: Groupon is the most popular daily deals site with 51% of survey respondents saying they use the site (to LivingSocial’s 24%). Here’s some other interesting data: 9% of Groupon subscribers are 18-24; 11% for LivingSocial in this age range.

Retail 170

Retail Survey Study Sites 170

Sprout Social

AUGUST 29, 2023

A virtual retail agent can make tailored recommendations for a customer, moving them down the funnel faster—and shoppers are looking for this kind of help. In fact, in a Q2 2023 Sprout pulse survey of 255 social marketers, 82% of marketers who have integrated AI and ML into their workflow have already achieved positive results.

Conversation 78

Conversation FAQ Sentiment Banking 78

Hootsuite

MARCH 2, 2023

For example, you can use chatbots to recommend products based on purchase history, personal preferences, and demographic data. 50% of people surveyed say they’re more interested in a brand after seeing it on Instagram. Source: Heyday Chatbots can also be used to generate leads and collect contact information.

Social Media 131

Social Media How To Discount FAQ 131