Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Fantastic Furniture .

Case Study 114

Case Study Marketing Directory Retail 114

The Realtime Report

JANUARY 10, 2013

According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” A collection of data from NYU (also cited in the study) shows a 459% surge in customer communication on Facebook for America’s biggest retailers, measured over Thanksgiving week in 2011 and 2012.

Social Media 188

Social Media Brands Twitter Retail 188

Convince & Convert

NOVEMBER 16, 2015

The amount of social data is massive, and marketers need a way to mine that data. Using location data is the key to making social media data actionable and more effective than only using traditional keyword strategies. Location data is powerful, and you can use it to enhance your marketing strategies. Targeted Ads.

Data 60

Data Conversation Case Study How To 60

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. So how did brands in our study rank themselves along the continuum?

Video 131

Video Retail Influencer YouTube 131

Social Media Marketing

SEPTEMBER 10, 2018

Retailers feel constrained to expand the boundaries of traditional interaction with customers. Data on tendencies in traditional shopping represented on the webinar of the Blackhawk Engagement Solutions, Inc: 89% of millennials use their smartphones for Internet access daily. 95% keeps a high sensibility for a price.

Tools 99

Tools Retail Marketing Virtual World 99

Sprout Social

MAY 15, 2020

Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. How social stacks up across industries.

Industry 123

Industry Real Estate Social Media Sports 123

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Make data your best friend. Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Ignite Social Media

JULY 13, 2021

A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. Social media is meant to be one thing and one thing only – and that’s social, right?

Social Media 210

Social Media Brands Startup Loyalty 210

The Realtime Report

DECEMBER 18, 2013

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S. And what about privacy?

Apple 149

Apple GPS Retail Wireless 149

The Realtime Report

OCTOBER 23, 2012

Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights. A similar gap exists between those visiting the social networking platforms looking for special offers from retailers or brands: 39% of Pinterest users do so vs. 26% of Facebook users.

Buy 194

Buy Retail Survey Social Networking 194

Sherrilynne Starkie

APRIL 12, 2018

For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.” Think case studies and references.

Retail 187

Retail Buy Consultant Reputation 187

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

MARCH 1, 2023

In a world where businesses increasingly rely on social data , creators can provide qualitative insights to complement the quantitative results you get from social listening. Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested.

Products 91

Products Team Focus Group Collaboration 91

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Can I even truly attribute social data to return on investment? This is really cool data. on average.

Social Media 100

Social Media Retail Apparel ROI 100

The Realtime Report

OCTOBER 25, 2012

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? use of new acquisition and engagement metrics.

Engagement 194

Engagement Automotive Brands Paid Search 194

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. A case study revealed the brand transformation was powered by aspect-based insights from TikTok videos and comments.

Brands 115

Brands How To Authentication Collaboration 115

Twist Image

APRIL 2, 2014

Ironically, this could be one of the best, biggest and most profound case studies of big data and business. Some days, there is a significant discount, other days it is closer to the full retail price. This is what digital does that makes the future of retailing so fascinating. What would retail look like?

Retail 94

Retail Brands Price Loyalty 94

Hootsuite

JULY 6, 2022

77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. 50% of participants in a study reported being more interested in a brand when they see ads for it on Instagram. It lays everything out in a way that makes it easy to make data-driven decisions. It gives you legitimacy.

Instagram 117

Instagram HootSuite UGC Influencer 117

Convince & Convert

AUGUST 27, 2013

At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We collected these images from 14 leading Facebook consumer brands in retail and restaurant sectors. Breakdown of People Frequency of all Brands in the Study. Our Hypothesis.

Research 163

Research Engagement Facebook Retail 163

Pixlee

JANUARY 21, 2020

It’s a topic on the minds of many of our customers, and according to a study conducted by PWC’s Digital Services group , a staggering 94% of senior-level executives believe delivering personalization is critical or important to reaching customers. Personalization requires clean and plentiful data – and can be costly to achieve.

Retail 66

Retail Cost Startup Privacy 66

Ignite Social Media

DECEMBER 9, 2019

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech. About Chief Marketer.

List 78

List RFP Social Media Marketing 78

Sprout Social

MAY 8, 2023

Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. Industry-specific data includes mid- to high-level engagement times. Use this industry level-data to help inform your publishing calendar, and test your own optimal send times with social experiments.

Tourism 108

Tourism Travel Education Engagement 108

Pixlee

OCTOBER 27, 2021

As you gather your social media data and research influencers for your ecommerce marketing campaigns, you can’t discount the power of a few smaller influencers whose following is highly engaged over larger ones with less engaged audiences. Some studies indicate companies make $6.50 Measure and Manage Campaign Success.

Influencer 75

Influencer Marketing Discount Retail 75

Hootsuite

AUGUST 15, 2022

Later, retailers adopted Black Friday. Shopify chatbots can pull data from your store to automate tasks. If you’re a retailer, you can use the hashtag #blackfridayshopping or #blackfridaydeals to reach people who are looking for bargains. You want to make it as easy as possible for your customers to convert.

Strategy 101

Strategy Discount Marketing Retail 101

Ignite Social Media

JANUARY 25, 2018

Facebook is experimenting with letting brands study people’s posts and comments on the platform. It provides real-time demographic, behavioral, and interest data for the 1.9B Once Facebook returns the search, you get a treasure trove of data on your topic. Being able to segment the data by engagement type (i.e.

Facebook 107

Facebook Sample Samples Sentiment 107

Social Media Strategies Summit

JANUARY 2, 2020

Social is the primary thing people do online, and according to PwC’s study of 22,000 consumers , social media is the most influential channel for inspiring purchases. For the first time, the data was available within the mobile app rather than a standalone website. According to the National Retail Federation , the percentage of U.S.

Campaign 166

Campaign Meme Instagram Social Media 166

Buffer Social

APRIL 20, 2022

A 2020 study found that only 29 percent of users would post an unedited photo of themselves on social media. Without this data, users will have to focus on the quality of an Instagram post instead of assigning a quantitative, predetermined value to it. Whoever is running Instagram product. Give them a raise.

Instagram 79

Instagram Small Business Retail Metrics 79

Ignite Social Media

DECEMBER 5, 2017

Retailers often stock their stores with extra employees to help during the busy holiday season, so why should your social media channels be any different? According to Salesforce , studies have shown that when companies engage and respond to requests over social, those customers end up spending 20-40% more. Well … think again.

Social Media 105

Social Media Retail Team Engagement 105

Sprout Social

JUNE 27, 2022

Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. A study from the International Data Corporation found that 75% of senior and influential B2B buyers use online social networks throughout their purchase process.

B2B 136

B2B Brands Marketing How To 136

Small Business Mavericks

JUNE 26, 2011

If you’re a big daily deals type of person, then you might find a new study showing Groupon the real leader in daily deals by more than 2 to 1. Keep in mind that Google Offers is barely two months old, so the study could be biased. If you own a retail business, Groupon is a great place to go for making your daily deals.

Retail 170

Retail Survey Study Sites 170

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. It’s this team that businesses leans on to get hard data on what will happen. The CMO will also want to know the data.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

AUGUST 29, 2023

A virtual retail agent can make tailored recommendations for a customer, moving them down the funnel faster—and shoppers are looking for this kind of help. Some tools can take this even further by performing data analyses, and even providing recommendations for you. Conversational AI also creates a personalized customer experience.

Conversation 78

Conversation FAQ Sentiment Banking 78

Hootsuite

JULY 21, 2022

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. You probably won’t need to calculate this — your finance team will likely have all the COGS data you need). ” Of course, this aggregate data isn’t exactly useful (if your company only ships products to the U.K.,

ROI 113

ROI HootSuite Cost Campaign 113

Small Business Mavericks

SEPTEMBER 25, 2015

US email campaign data published February 2015 shows that despite some social media marketing specialists occasionally saying that “email marketing is dead”, open and clicks remain stable. A further study of U.S.-based General retail follows with 41.4% Retail Apparel is second in the click-rate category (5.3%).

Apparel 70

Apparel Statistics Marketing Retail 70

Twist Image

MARCH 28, 2013

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." We may be inching ever-closer to this reality. Does that creep you out?

GPS 81

GPS Retail Apple Marketing 81

Twist Image

JUNE 6, 2011

If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) retail content. bazaarvoice.

Bazaarvoice 106

Bazaarvoice Retail Social Graph Mobile 106

Sprout Social

AUGUST 24, 2022

Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. Social was an overlap of all the things I loved and studied: Photography, video and communications.”. Data analysis. The social data from their reports has large-scale impacts beyond social.

Social Media Management 102

Social Media Management Social Media Tips Skills 102