Sherrilynne Starkie
AUGUST 8, 2019
Pinterest improves organic reach for retailers. Pinterest has launched a personalized “ shopping hub” that displays at the top of users’ feeds with product recommendations pulled from retailers’ organic ProductPins and Catalog feeds. This lets retailers expand their organic reach. Data licensing was up 4% to $114m.
Sherrilynne Starkie
DECEMBER 7, 2013
I was really impressed with the website of that Canadian retail giant, The Bay. It’s anonymous and the advertiser doesn’t get any usage data about the visitor, so retargeting protects shoppers’ privacy. via CrunchBase. This ensures that visitor sees ads for that website everywhere online.
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Sherrilynne Starkie
AUGUST 29, 2018
Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. The workshops will cover data security, verification and fact checking and data journalism. The new feature allows brands to give their audience an intimate, immersive experience.
Sherrilynne Starkie
NOVEMBER 26, 2017
This is big news for retailers and lifestyle brands wishing to boost instore sales. Now with just one click, the form will be populated with a prospects name, email address and other data. These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America.
Sherrilynne Starkie
APRIL 12, 2018
For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.” We often ask firms “What are you selling?”
Sherrilynne Starkie
APRIL 6, 2018
Facebook plans to restrict data access. Fast on the heels of the Cambridge Analytica scandal, the world's biggest social network is making changes to how third parties can access data. Small and independent retailers take note. LinkedIn gets only one request for member data from Canada's government. Follow List.
Sherrilynne Starkie
MARCH 8, 2014
The key is to sift through the data to find connections, relationships and community hierarchies. It’s difficult because the data is complex. Big data: seeing the forest and trees. Pinterest leads Facebook in retail. How do you know what to track and when to track it? It sounds pretty simple, right? Well, it’s not.
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