Dave Fleet
APRIL 4, 2018
I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly. That vision drove me.
Dave Fleet
APRIL 4, 2018
I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly. That vision drove me.
Dave Fleet
MAY 16, 2011
Email was effective during key promotional dates — not surprising, as retailers engage in heavy email drives during those times (think of Thanksgiving or Boxing Day). The report doesn’t actually give any detail as to the form the data that was used took. Where to begin? No detail in the methodology.
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