Buzz Marketing for Technology

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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure.

Retail 202
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Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Wal-Mart has the significant advantage of already having 10,000 retail locations—something Amazon can’t currently compete with.

Meeting 232
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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Make data your best friend. Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 Overall, U.S.

Retail 217
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NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

But when we think about the advertisers to that audience its mostly CPG brands: Skoal, Budweiser, MillerCoors and M&Ms or more Retailer brands such as: Home Depot, DuPont, Caterpillar, BF Goodwrench and Lowes. As expected what we found in the social data was quite interesting.

Sports 212
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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

When it comes to our online strategies, it’s easier than ever to use data-driven, scientific tools to inform ourselves about what is really making our customers click. Want to know the secrets of the most successful online retailing giants, eBay and Amazon? Learn from those who are bigger, faster and stronger. Test your theory.

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. Now imagine not having anyone there to greet and interact with those customers. But only 0.2

Brands 275
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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

The next generation of retail is a blended in-store experience enhanced by digital technologies. Wherever they’re taking these devices, that’s where you’ll need to be—learning more about your customers preferences, and using that data to inform marketing decisions. Are you working to get in sync with your consumers?