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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Monitoring strategies that contribute to sale.

Metrics 268
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30 Proven Small Biz Content Marketing Tips

Writtent Blog

Do your research. You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. When you’re ready to create content, research the best keywords to use. Convey emotion.

Tips 98
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A Quick Look at the State of B2B Social Media Content

agora pulse

B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. An interesting finding from the report is that B2B employees closer to the front lines are even more bullish on social media compared with their bosses.

B2B 100
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How to Fill Up Your Social Media Calendar [Strategy + Template]

Rebekah Radice

And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective.

Template 131
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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. Take for example your classic white paper.

B2B 198
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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Winners of our Social Media Research Contest. When people research products and services they want to buy, where do they look?

Brands 114
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Top 5 Content Marketing Strategies For B2B Brand Promotion

Keyhole.co

They feature dozens of case studies on a dedicated landing page, sharing valuable content backed by data. B2B buyers are a discerning group, meticulous in their research before making purchasing decisions. We’re talking about data-driven insights. It’s about strategic decisions based on data.

B2B 52