Waxing UnLyrical

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Big Research Smarts for Small Budgets

Waxing UnLyrical

Geological Survey uses Twitter data to track earthquakes: “For example, the U.S. That will make you think about what kinds of search data will really be useful and, in turn, guide you in setting up really useful search parameters. Twitter Facebook Google+ LinkedIn Big Research Smarts for Small Budgets.

Research 200
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On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. On the different types of research: primary, secondary, etc.:

Research 172
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Top Digital Customer Experience (CX) Trends for 2019

Waxing UnLyrical

Data Science Tops the Priority List. Data is being generated in almost unrealistic amounts with each passing day. Added to that, the generated data is extremely crucial as it serves as a vital link for providing users with better customer experiences. Data Ethics Accompany Data Sciences.

Trends 175
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Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

First, it can help you manage a lot of data about a lot of different people. Once you have the data, automation can help you segment the results by whatever characteristics are shared or are differentiating. Automation can help with two very different segments of marketing. Keep scrolling to find out.

Mobile 163
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research. I’m not going to try to convince you why doing keyword research is important. Send them a survey asking for feedback and input. That’s a blog post for another day. Google’s Keyword Tool.

Adwords 278
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#measurePR Recap (August 2015): Big Picture PR Measurement

Waxing UnLyrical

Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to connect data sources and integrate into CRM #measurepr. Survey Monkey. Aseem Sood of Impact Research & Measurement Pvt Ltd. Richard Bagnall of PRIME Research. Corbett : A2.

Analytics 100
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A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. We didn’t want to talk to everyone in the industry since this wasn’t a survey.