Sherrilynne Starkie

MAY 28, 2018

More than three-quarters (76 per cent) of Canadians, are pragmatic or unconcerned about sharing their personal data. This view is even more prevalent among Canadians millennials, at 86 per cent, according to a survey from the Canadian Marketing Association (CMA). .

Survey 249

Survey Data Privacy Study 249

Sherrilynne Starkie

MARCH 12, 2012

Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. The survey suggests that when people are on Facebook or Twitter many are not particularly passionate about politics. Image by Getty Images via @daylife.

Facebook 337

Facebook Survey Social Networking Sample 337

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. The online survey included 509 adult men and women over 18 and was implemented by Research Now, a global consumer panel provider.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

JANUARY 8, 2018

Research Skills. Traditional Research Provides insight to inform strategy and creative. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Online research Provides insight to inform strategy and creative and tactical adjustment on the fly.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

MARCH 28, 2015

Research, including a survey of members and consultation with IABC leaders from around the world, was conducted and formed the basis of the re-branding strategy. The data showed that IABC has been perceived as dated, closed and unfocused.

Brands 150

Brands Conference Exercises Survey 150