article thumbnail

[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Team alignment is a consistent priority across all GTM departments surveyed.

Research 139
article thumbnail

Survey: Canadians are OK with sharing personal data

Sherrilynne Starkie

More than three-quarters (76 per cent) of Canadians, are pragmatic or unconcerned about sharing their personal data. This view is even more prevalent among Canadians millennials, at 86 per cent, according to a survey from the Canadian Marketing Association (CMA). .

Survey 249
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Decision Journey: New Insights from Reddit Research

Convince & Convert

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting. Footnotes: Reddit Custom Survey, U.S., Your Everyday Purchases”, n=1,500, A18-64, May 2023.

Reddit 140
article thumbnail

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Thoughts on these studies? Thoughts on these studies?

Research 257
article thumbnail

Facebook Provides Location-Tracking Maps, New User Surveys for COVID-19 Research

Social Media Today

Facebook is providing location-tracking data to health authories to help them combat COVID-19, while it's also looking to providing insights into symptoms via user surveys.

Survey 211
article thumbnail

Beyond words: How data is shaping the future of publishing

Audiense

Current audience research in book publishing makes it hard to look beyond heavy consumers of books - those who identify strongly as “readers”. And they don’t turn up on industry consumer panels or surveys. And yet, these are just a tiny part of the book market. They buy them without tweeting or posting about it.

article thumbnail

How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data is your key to simplified B2B marketing lead generation. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 127