Waxing UnLyrical

MARCH 22, 2011

However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. On the different types of research: primary, secondary, etc.:

Research 172

Research Focus Group Survey Statistics 172

Convince & Convert

NOVEMBER 13, 2013

The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., In a similar survey conducted only two years ago, almost half of respondents said they were funding their retargeting campaigns with a new budget. Canada and the U.K.

Statistics 144

Statistics Survey Advertising Industry 144

Convince & Convert

MAY 17, 2016

Their Future of Social Marketing study surveyed 500+ social media professionals ranging from big brands (like those I interview on my Social Pros podcast ) to smaller, scrappy organizations from across the USA. speaking of Snapchat, you might like our analysis of 5 statistics that show why Snapchat is the platform to watch ).

Research 112

Research Social Media Facebook Instagram 112

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. Our survey found that 80% of consumers say that brand familiarity (i.e.,

Buy 143

Buy Brands Survey Apparel 143

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

Statistics 67

Statistics Social Media Marketing Instagram 67

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. Price: Free (basic), $49 per month (premium), $650+ per month (corporate).

Software 81

Software Research Marketing Price 81

Buzz Marketing for Technology

FEBRUARY 1, 2012

I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data. The intent of these polls was purely statistical and did not meet the needs of a college bound high school senior, and therefore provided little help for our cause.

Data 176

Data Paid Search Statistics Team 176

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. 20 PR statistics you can’t ignore in 2022.

Statistics 107

Statistics Skills Analytics Press Release 107

Adam Cohen

JANUARY 13, 2015

Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data. These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. Are you seeing the same thing?

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data. These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. Are you seeing the same thing?

Data 100

Data Flickr Statistics Survey 100

Writtent Blog

SEPTEMBER 26, 2014

It’s a sad statistic that reveals some pretty depressing truths. Well, diving deeper into some of the latest content research to improve your skill set is definitely a powerful place to start! We’ve surveyed the latest research and studies to provide you with the very best. Humanize Your Data.

Data 108

Data Tips Transportation Statistics 108

The Realtime Report

FEBRUARY 28, 2014

The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. a ‘selfie with friend’ And now for the juiciest statistics — respondents were asked which type of selfies they take the most: selfies with friends – 17%. calendar (48% women vs. 39% men).

Statistics 178

Statistics Survey Mobile Activities 178

Sprout Social

FEBRUARY 7, 2023

Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program.

Buy 93

Buy Curation Statistics Survey 93

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 110

Process Sentiment Analysis Applications 110

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

The Realtime Report

DECEMBER 6, 2013

Facebook Is Most Popular Mobile App [Survey]. A new survey from research firm Consumer Intelligence Research Partners reveals that Facebook dominates mobile apps, and is currently used four times more frequently than runner-up Twitter. Please email marissa@modernmedia.co What are your top three mobile apps?

Social Networking 150

Social Networking Mobile Tumblr Facebook 150

Hootsuite

OCTOBER 20, 2022

Governments and consumers are both demanding greater protections for personal data and privacy. This is being driven by two factors: Growing concern about how social media companies and websites collect and use data. Brazil’s General Data Protection Law. The European Union’s General Data Protection Regulation (GDPR).

Retail 104

Retail Trends Privacy FAQ 104

Oktopost

OCTOBER 20, 2021

However, if we sum it down, with great data comes great personalization. Most personalization efforts will leverage customer data to create entire experiences that are more directly relevant to the target’s interests, concerns, and desires. Follow the Data. This intent data is worth its weight in gold.

Content 122

Content B2B Statistics Data 122

Bill Hartzer

JANUARY 2, 2015

One often overlooked methodology that should be considered is using social media for article research that will be published on your website or through offline publications. There are numerous ways that you can use social media to begin and complete the article research process. Use The Research Findings Of Others. Take A Poll.

Research 60

Research Social Media Content Apple 60

Socialmedia.biz

NOVEMBER 5, 2019

Data from the Indeed Salary Survey says that project managers with PMP training earn 18% more than their peers. I’m skeptical about a lot of surveys but I do actually agree with PMI on this one. What I take from that research is that they are estimating there will be more project-based work overall.

Project 78

Project Survey Compete Statistics 78

Josh S Peters

FEBRUARY 22, 2013

Excel Statistics for SEO and Data Analysis. Statistics is all about collecting, analyzing and interpreting data. By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. It comes very handy when decision making faces uncertainty.

Statistics 159

Statistics ROI API Analysis 159

Buffer Social

JANUARY 25, 2018

Being one of the most anticipated reports every year, the Internet Trends report shares valuable insights and statistics about the technology industry. If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available.

Social Media 111

Social Media Trends Report Survey 111

Convince & Convert

MAY 27, 2011

Data about how social media really works, who uses it and how, continues to surprise. This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). But we don’t.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Convince & Convert

DECEMBER 29, 2011

Outstanding research from Tom Webster that debunks some common myths about social media. Data about how social media really works, who uses it and how, continues to surprise. It’s a 50+ page orgy of data based on 2,020 telephone interviews of Americans ages 12 and up, conducted in February, 2011. (Happy Holidays!

Social Media 166

Social Media MySpace Statistics Social Networking 166

Convince & Convert

OCTOBER 30, 2011

Listening to some huge survey that says “on average, the best time to tweet is 2pm Wednesdays” is a mockery in stereo. First, that data is totally bogus, and whomever propagates that crap should know better. View more presentations from Argyle Social. Secondarily, YOU should know better. Are you ready?

Facebook 156

Facebook Statistics B2B Apple 156

Postcron

JANUARY 10, 2020

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. In fact, research shows that the purchase likelihood for a product with five reviews is 270 percent greater than a product having no reviews. Refer to this chart. . Source: [link].

Review 123

Review Apparel Reputation Survey 123

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Winners of our Social Media Research Contest. When people research products and services they want to buy, where do they look?

Brands 114

Brands Twitter Facebook Research 114

The Realtime Report

OCTOBER 26, 2018

For centuries, Marseille has enjoyed success in the transport of goods, linking Europe to the rest of the world; now, the city’s geographic proximity to not only the Middle East and Africa, but also China, India and Southeast Asia is playing a strategic role in the transportation of the world’s data.

Transportation 89

Transportation Content Sports Data 89

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. So how can we get to know our audience without bothering them with surveys, phone calls, or emails?

Social Media 62

Social Media B2B Sentiment How To 62

Adam Sherk

DECEMBER 2, 2009

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

Vocus 166

Vocus SEO Social Media Press Release 166

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. Here’s what I learned from my look at the research. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies.

Study 111

Study Instagram Hashtag Research 111

Hootsuite

MARCH 23, 2023

Conduct user research and surveys via chatbots. Letting an AI chatbot take over audience research could save you 20 hours per week — based on the average marketer spending 48% of their time collecting and analyzing market research data. Brainstorm social media post ideas. No, but it’s not terrible for AI.

Tools 135

Tools HootSuite Price Template 135

Sprout Social

MAY 18, 2021

Our recent survey of 250 business executives further illuminates the need to invest in both traditional and social media to ensure your business is set up for the future. 4 social media vs. traditional media statistics that prove you need to invest in both. Social is catching up to TV and radio.

Social Media 111

Social Media Team Focus Group Loyalty 111

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122