Waxing UnLyrical

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On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. On the different types of research: primary, secondary, etc.:

Research 172
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10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

Statistics and data are arguably as important as the products and services a business offers. Marketing data can be acquired, analyzed and acted upon efficiently, at a low cost, to provide immense benefits to the organization, regardless of the field or clientele. Feature #1: Analytics.

Features 169
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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. votes, comments, inbound links) and web analytics data (e.g. website visitors and sales leads) 3.

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You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

The data presented will be backed by a series of well-researched statistics. Research has shown that 36% of businesses put out product promotion Stories (mostly ads, videos, and photos depicting products in real-life use case scenarios). Why is Instagram Stories Feature Important? 5% are taken to a campaign page.

Instagram 157
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Fostering Community and Hope One Story at a Time

Waxing UnLyrical

I stored all of this research in a spreadsheet and continually monitored it for themes and ideas. While I couldn’t use this data to test for statistical significance, I could use it as a good starting point.

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Nurture an Oasis During a News Dry Spell

Waxing UnLyrical

New research and statistics offer valuable fodder for content and outreach, and they don’t have to be expensive to obtain. Do you have access to de-identified data within your product that could point to an industry trend? Conduct Surveys. Can you survey customers to discover a new point of view?

News 203
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The Case for Nonprofit Storytelling

Waxing UnLyrical

Statistics can draw us into a campaign. Back in 2014, two researchers, Keith Quesenberry and Michael Coolsen, published a study. As noted, statistics can sway an audience. In fact, until the 1990s, medical research was largely conducted by men, for men.” Not the data, even though there was lots of it.