Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. 72% of companies use social media data to inform business decisions. Digital transformation is in full swing. Why it’s important.

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Statistics Social Media Marketing Survey 145

Idaconcpts

OCTOBER 18, 2014

Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. Quantitative Market Research.

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Research Focus Group Marketing Survey 149

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data is your key to simplified B2B marketing lead generation. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

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Data B2B How To Metrics 62

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

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Research Google Newsletter Curation 77

Sprout Social

MAY 21, 2019

According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. Combined with millennials’ tendency to research products on social before buying, brands have a strong opportunity to connect with their most interested and engaged audiences on the platform. Are you active on Pinterest yet?

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Statistics Travel Marketing Buy 111

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers. The CMO will also want to know the data.

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Research Social Media Marketing Retail 265

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

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Statistics Social Media Marketing Influencer 67

Convince & Convert

MARCH 15, 2016

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. The report is bursting with fascinating statistics, and not just about podcasts but also about online radio, streaming, social media, and beyond.

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Statistics Research Directory Study 60

The Realtime Report

AUGUST 24, 2019

Data Scientist Qualifications: How and Why You Should Become One. Every free app, website or profile created is paid with a currency we now know is our personal data. With popular websites attracting millions of users each month, the need to organize and interpret large amounts of data is important. Data Science in Demand.

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Data Skills Statistics Education 122

Likeable

JANUARY 23, 2019

As marketers, it’s imperative to stay up to date on the latest trends and research in order to know how to adjust strategies or where to shift budgets. To that end, we’re providing a roundup of the most important social media statistics you should know going into 2019. Don’t miss the latest social media research.

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Statistics Social Media Marketing Instagram 92

Waxing UnLyrical

MARCH 22, 2011

However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. On the different types of research: primary, secondary, etc.:

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Research Focus Group Survey Statistics 172

Convince & Convert

DECEMBER 6, 2023

Jay Baer created a brand-new report of this key data. 41% of Social Media Marketers Provide Customer Support Data from the Hubspot report mentioned above indicates that 41% of social media marketers answer customer service-related queries on social. It’s the only way you can boost your customer satisfaction levels.

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Social Media Hubspot Statistics Survey 143

Convince & Convert

MARCH 22, 2016

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. The report is bursting with fascinating statistics, and not just about Snapchat, but also about podcasts, streaming, online radio, and beyond.

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Statistics Tumblr Social Networking Research 60

Forbes Social Media

JANUARY 23, 2019

Researchers from the University of Vermont's Department of Mathematics and Statistics published a paper in the journal Nature Human Behaviour demonstrating that social media users not only generate “substantial behavioral data about themselves” but also about members of their social circle.

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Data Social Media Journal Statistics 93

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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Analysis Report Examples Tools 92

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. Price: Free (basic), $49 per month (premium), $650+ per month (corporate).

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Research Software Marketing Price 82

Convince & Convert

MAY 17, 2016

This research shows precisely how dominant the Facebook ecosystem has become in the paid social media side of the industry: Facebook is a runaway number one as the venue most likely to be getting social ad dollars. speaking of Snapchat, you might like our analysis of 5 statistics that show why Snapchat is the platform to watch ).

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Research Social Media Facebook Instagram 112

Social Media Strategies Summit

SEPTEMBER 14, 2021

To understand the scale of this impact, check out research from Sprout Social into what makes a brand’s social accounts “best in class”: Image source: Sprout Social. Stephanie Hill , Social Media Lead for the National Institutes of Health’s All of Us Research Program. Image source: All of Us Research.

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Brands Meme Research Social Media 288

Convince & Convert

NOVEMBER 13, 2013

The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., Retargeting: 5 New Statistics That May Surprise You is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Canada and the U.K.

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Statistics Survey Advertising Industry 144

Writtent Blog

JULY 10, 2013

We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. Source: Juniper Research ). Mobile Marketing Statistics on Technology. Source: Edison Research ). Source: Edison Research ).

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Statistics Mobile comScore Marketing 108

Writtent Blog

SEPTEMBER 26, 2014

It’s a sad statistic that reveals some pretty depressing truths. Well, diving deeper into some of the latest content research to improve your skill set is definitely a powerful place to start! We’ve surveyed the latest research and studies to provide you with the very best. Humanize Your Data. ” 5. .”

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Data Tips Transportation Statistics 108

Buzz Marketing for Technology

FEBRUARY 1, 2012

I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data. The intent of these polls was purely statistical and did not meet the needs of a college bound high school senior, and therefore provided little help for our cause.

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Data Paid Search Statistics Survey 176

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

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Sentiment Banking Patterns Hotels 110

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 112

Analytics Sentiment Analysis Patterns 112

Adam Cohen

JANUARY 13, 2015

Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data. These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. Are you seeing the same thing?

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Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data. These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. Are you seeing the same thing?

Data 100

Data Flickr Statistics Survey 100

The Realtime Report

MAY 22, 2014

WhatsApp is the third biggest social app – even more popular than Facebook Messenger – according to recent research by GlobalWebIndex. Nearly 1 in 5 (19%) of adults ages 16-64 worldwide are using the app, the result of a 30% rise in the last six months (note: the data excludes both China and Japan). rise as well?

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Statistics Social Networking Data Research 190

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. Social commerce , on the other hand, is the next frontier. movies, songs, etc.)

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Buy Brands Survey Apparel 143

Ignite Social Media

JUNE 23, 2023

New data shows opinions vary widely by age. New data has shown that a substantial number of users are open to paying for social media accounts in exchange for extra privacy, security, and other benefits, with younger people being much more willing to consider paying than those over age 45. According to the data, 48.9%

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Social Media Privacy Social Networking Data 148

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. 20 PR statistics you can’t ignore in 2022.

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Statistics Skills Analytics Press Release 106

SocMed Sean

FEBRUARY 10, 2022

On its own merit, these statistics may at first make some marketers hesitate to choose Instagram as a primary tool. And 81% state they use the platform to research products and services. Consumer research on Instagram also translates heavily to sales, as 72% of users cite that they’ve purchased a product they’ve seen on Instagram.

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Instagram Strategy Marketing Metrics 162

Convince & Convert

DECEMBER 26, 2016

Listen to this blog post as a podcast: My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Here’s why that’s so: the 5 Snapchat statistics from Edison’s Infinite Dial that prove the power of Snapchat.

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Statistics Tumblr Research Instagram 130

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

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Research Engagement Strategy Facebook 194

Laurel Papworth

FEBRUARY 19, 2013

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Not maybe where it is today, but where it’s going… Polls suck Big Data rocks. Polls are about declared, conscious statements: Big Data is about undeclared analysis. How to do Facebook Marketing Research.

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Research Nielsen Sentiment Facebook 107

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Facebook Statistics. Twitter Statistics.

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Statistics Social Media LinkedIn Instagram 40

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

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Process Sentiment Analysis Applications 109

Digimind

JANUARY 8, 2021

Peel back the layers of the “digital” and there exists a plane of statistical data that can inform companies about their image in the eyes of the consumers, those who spend money to enjoy the products and services of said businesses.

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Research Tools Statistics Marketing 42