Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers. The CMO will also want to know the data.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JANUARY 13, 2015

Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data. These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. Are you seeing the same thing?

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data. These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. Are you seeing the same thing?

Data 100

Data Flickr Statistics Survey 100