Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. TikTok shows #PartyNeverStops has 102.9M

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor.

Analysis 105

Analysis Sentiment Marketing How To 105

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors.

Sentiment 142

Sentiment How To Analysis Trends 142

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Jay Baer created a brand-new report of this key data. Some brands also publish posts on social media platforms to address customer concerns.

Social Media 143

Social Media Hubspot Statistics Survey 143

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To reach (and exceed) these high standards and make social media personalization a reality, you need a way to integrate customer data —including social data—in one place.

Social Media 124

Social Media Sentiment Data Team 124

Waxing UnLyrical

MAY 17, 2019

Data Science Tops the Priority List. Data is being generated in almost unrealistic amounts with each passing day. Added to that, the generated data is extremely crucial as it serves as a vital link for providing users with better customer experiences. Data Ethics Accompany Data Sciences.

Trends 175

Trends Survey Template Templates 175

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing.

Examples 103

Examples Template Templates How To 103

Proactive Report

OCTOBER 30, 2023

Generative AI services like ChatGPT can be incredibly helpful for research and drafting content. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? These PR and marketing trends can help you thrive in 2024. Rand Fishkin. Who is in your audience?

Trends 72

Trends Marketing Wikipedia Survey 72

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Do your research You need to be aware of the market conditions to allocate the right marketing budget. Research how the market has changed since last year: Do you have the same competitors?

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

OCTOBER 18, 2023

Listening is like mining social data to get to the buried gold insights, so you can put social data into action. Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy.

Examples 122

Examples Social Media Sentiment Influencer 122

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. You don’t need software to make these links.

HootSuite 120

HootSuite URL Analytics Forums 120

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. The online survey included 509 adult men and women over 18 and was implemented by Research Now, a global consumer panel provider.

Survey 150

Survey Advertising Study Software 150

Sprout Social

APRIL 12, 2022

Quickly collect and analyze audience data to inform communication strategyPR will continue to evolve over the next few years. Across agencies, brands and nonprofits, 60% of those surveyed said the term public relations will need to be redefined. How data and analytics impact public relations. versus 2.87 on a five-point scale).

Statistics 107

Statistics Skills Analytics Press Release 107

Sprout Social

MAY 20, 2021

Engagement can be measured through quantitative data (think: productivity) and/or quantitative factors such as emotions, loyalty and satisfaction. It’s no secret as to why: research from Gallup notes that low engagement goes hand in hand with poor performance and higher turnover. Employee feedback surveys.

Engagement 131

Engagement Survey How To Collaboration 131

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This year, the social media industry placed higher emphasis on collecting and analyzing social data , so we included two new categories to gauge whether they presented challenges to marketers.

Marketing 158

Marketing Software ROI Comparison 158

Buzz Marketing for Technology

JULY 24, 2008

This file is part of a software application licensed from. The application software, database and associated files cannot be duplicated, copied or. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. TEKgroup International, Inc. www.tekgroup.com). Global Home. 04 January 2007.

Survey 170

Survey Instant Messaging Applications Software 170

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. This data underscores the importance of using social in your recruitment efforts. It’s difficult to remember a time before scouring LinkedIn was an essential step toward landing a new job. Now, it’s the new norm.

Social Media 100

Social Media Strategy Team Review 100

Hootsuite

MARCH 23, 2023

AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. Conduct user research and surveys via chatbots. Join our mailing list and be one of the first to know more. You are a human.

Tools 135

Tools HootSuite Price Template 135

Sprout Social

FEBRUARY 7, 2023

Take IT software company Ivanti. Sprout’s Employee Advocacy reporting tools give you the data needed to quantify your advocacy program , and to connect results to leads, event registrations and more. When employees celebrate your company culture, they elevate your employer brand and increase interest in your company.

Buy 93

Buy Curation Statistics Survey 93

Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. Many demand generation tools offer data accuracy, which makes strategy planning better. What is a Demand Generation Tool? Best For: SEO specialists and digital marketing teams.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

JANUARY 19, 2022

Whether you’re launching new software or a physical product, a successful launch isn’t about luck. consumers in a recent Sprout survey had seen an ad for irrelevant products or services. And the best way we know how to research an audience is through social listening. Now, it’s time to conduct deeper competitive research.

Products 135

Products Social Media FAQ Sentiment 135

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? According to McKinsey , data-driven marketing is the new normal – which is no surprise. What is Intent Data?

B2B 88

B2B Marketing Paid Search Buy 88

Social Media Strategies Summit

FEBRUARY 22, 2021

Source: The CMO Survey. Even though social media consultants and freelancers don’t earn salaries, it can also be helpful to use the salary data as a starting point when evaluating your fee schedule. Use your best judgment when presenting your rates – but do the research first. Tools and Software. Source: LinkedIn.

Social Media Management 210

Social Media Management Social Media Price Consultant 210

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 110

Process Sentiment Analysis Applications 110

Hootsuite

OCTOBER 27, 2022

The Future of Customer Experience Survey by PwC shows customers are looking for speed, convenience, and friendliness when shopping. The survey also found: 73% of customers consider experience an important part of their buying decision. Source: PwC Future of Customer Service Experience Survey. Voice assistant software.

Conversation 98

Conversation Brands FAQ Survey 98

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This year, the social media industry placed higher emphasis on collecting and analyzing social data , so we included two new categories to gauge whether they presented challenges to marketers.

Marketing 103

Marketing Software ROI Analytics 103

Oktopost

JUNE 17, 2020

According to a recent survey , the average sales rep spends just over a third of their work hours actually prospecting, meeting, and following up with leads. In today’s markets, sales teams are beholden to data-driven insights, and that has given CRM platforms a place of great importance. Many of these tasks could be automated.

Tools 98

Tools Hubspot B2B Price 98

Sprout Social

APRIL 26, 2021

Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research and express their opinions on the businesses they frequent. According to Yelp’s own data , the top three reviewed business categories are home and local services, restaurants, and shopping, making up 52% of the total categories covered.

Review 127

Review How To Guidelines Badge 127

SocMed Sean

JULY 9, 2018

Marketers have a vast area of tasks to complete – posting, monitoring and responding to comments, researching data, developing partnerships, compiling reports for managers and even collaborating with other departments, among others. Software and automation are more than bots. You’re not always online, even when you’re at work.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 117

Social Media NGO ROI Research 117

Sprout Social

JULY 6, 2022

How we gathered the data. Being armed with the best times to post on Twitter is a great start to any social media content calendar , it’s important to see how the data translates to your specific industry. With the help of our Data Science team, we were able to capture the best times to post on Instagram within ten industries.

Twitter 105

Twitter Tourism Travel Education 105