Webbiquity SMM

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. Image credit: CMI. If they ever paid attention.

B2B 154
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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach. Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors.

Sentiment 142
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Seven Ways to Use Social Media for Business

Webbiquity SMM

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

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The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list. Entrust keeps the world moving safely by enabling trusted identities, payments and data protection around the globe.

Company 149
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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Technology: Software, Internet. • Diane Davidson – Sr.

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Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). gShift is the first software built from the ground up with that approach in mind. For your competitors, the software identifies their target terms (anchor text in backlinks), top backlinks and ranking.

Software 140