Adam Sherk

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AOL Newsroom: A Model for the Future or Shades of 2001?

Adam Sherk

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. But there is no reason not to use tools and data to help make smart business – and editorial – decisions.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

I hadn’t come across any anti-buzzword content lately so I thought I’d do my own research. Thanks for the mention and for adding to the research in this important subject. Oh, I feel so unclean… Frank p.s. Among my examples were ecosystem, a term that had always been used in reference to organisms, not software (!),