Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. Responsibly-designed research.

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

JANUARY 29, 2019

Statistics and data are arguably as important as the products and services a business offers. Marketing data can be acquired, analyzed and acted upon efficiently, at a low cost, to provide immense benefits to the organization, regardless of the field or clientele. Feature #6: Social Media. Feature #1: Analytics.

Features 169

Features Marketing Statistics Template 169

Waxing UnLyrical

MAY 10, 2017

And Erica pointed out that if you are going to measure, it’s important to remember that in financial comms, they’re used to seeing numbers, so no “fuzzy math,” please: A4 Numbers and data can be compelling to leaders in finance. Howard noted that audience reach is important: @shonali A5 – audience research is so important.

Skills 221

Skills Research Analysis Eventful 221

Waxing UnLyrical

MARCH 24, 2014

New Pew Data Shows Millennials Are Non-Traditional, Poor, Unmarried, Not White and Don’t Trust You. Why: In this guest post for Shelly Kramer ‘s blog, Andrea Cook shares highlights from a new Pew Research Center study on Millennials. Taming the Social Media Marketing Beast. And guess what?

Influencer 189

Influencer Consultant Flickr Collaboration 189

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. And it takes time to look at the data you have, even if it’s limited, to figure those out. The timeframe. So start doing this as soon as you can. And I mean a ton.

Case Study 256

Case Study Blogger Study Campaign 256

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. Research will clearly help you identify brand messages that engage audiences. Guest Post by Simon Erskine Locke. But it has its limitations.

Brands 185

Brands Banking Consultant Creative Commons 185

Waxing UnLyrical

AUGUST 14, 2015

We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul , and Michelle Drifka Hinson , Chair of the Institute for Public Relations’s Measurement Commission. SME Social Media Reporting Toolkit. As did Gerard F. Corbett : A2.

Analytics 100

Analytics Consultant Survey Reputation 100

Waxing UnLyrical

APRIL 5, 2011

On why frame the question this way instead of the other way around (all quotes/notes from Seth): “Social media marketing shares one key goal with media relations and PR: obtaining lots of good earned media. Tell your marketing counterparts of your own experiences on how to find and then analyze earned media.

Radian6 177

Radian6 Marketing Sentiment Sample 177

Waxing UnLyrical

FEBRUARY 22, 2011

c) Treating social media as a broadcast channel. It’s far more Social than Media – Hi Mom! There were some requests for clarifications, so Jim continued, “Mentions are just that – social media comments. ‘Ink’ is printed in edited media – well considered.&#.

Analytics 199

Analytics TweetBeep Sentiment Meeting 199

Waxing UnLyrical

JUNE 13, 2016

The future of digital and social media in government comms. ” 2. The Measurement Life: An Interview with Jim Macnamara.

Education 100

Education Exercises Consultant Banking 100

Waxing UnLyrical

OCTOBER 26, 2016

Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Our client wanted to make smart decisions as it updates its social media plan.

Conversation 100

Conversation Project Metrics Survey 100

Waxing UnLyrical

JULY 31, 2015

Hence the parallels between “PR” and “publicity” and “media relations.” ” Then the Internet and social media came along, and all of a sudden people weren’t getting their news just from the news. How social drives content. Nothing new so far.

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

AUGUST 10, 2016

Pictures, videos, and other visual media are processed 60,000 times faster than text. Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. Did you know 44% of customers research a product online before they purchase in-store?

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. ” Jonah Berger and Zoey Chen shared some helpful research via Harvard Biz Review last year (the tips are still good, which is why you’re getting the post!). What about you?

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

JUNE 15, 2016

These are just a few questions every good PR person, marketer or social media professional should ask. I couldn’t find any books to use as references for my research as a result. Where do you place these messages and at what frequency? Is the audience acting on the message? Which mediums are performing the best?

CPC 100

CPC Campaign Communities Organization 100

Waxing UnLyrical

JULY 13, 2016

And then take the data and respond accordingly. Blogging and content creation through social media are excellent avenues for content marketers to create and measure. The simplest way to begin measuring is to start with what’s in front of you. Do you have a website? Sure, you do!) Handle your company’s email marketing efforts?

Metrics 100

Metrics Advertising Campaign Education 100

Waxing UnLyrical

JANUARY 26, 2020

We are going to need to implement technology to fight technology – as responding individually will quickly become costly and blow most social media budgets. Show the data and research from Edelman and others. We need to educate ourselves on how to spot these and increase our monitoring.

News 58

News Banking Flickr Cost 58

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.).

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. The data presented will be backed by a series of well-researched statistics. The data presented will be backed by a series of well-researched statistics. Guest post by Alex Slichnyi.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

JULY 30, 2014

There is no mention of which specific companies have employed this approach successfully, nor analysis of the return on investment, customer retention, or perception data. The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships.

Community building 250

Community building Tumblr Organization Communities 250

Waxing UnLyrical

JANUARY 17, 2019

New research and statistics offer valuable fodder for content and outreach, and they don’t have to be expensive to obtain. Do you have access to de-identified data within your product that could point to an industry trend? These results can be used for a press release, infographic, social media post and media relations outreach.

News 203

News Press Release Creative Commons Survey 203

Waxing UnLyrical

APRIL 26, 2018

Back in 2014, two researchers, Keith Quesenberry and Michael Coolsen, published a study. In fact, until the 1990s, medical research was largely conducted by men, for men.” Not the data, even though there was lots of it. We know we are master shapers of story.” ” This isn’t a secret. It’s science, really.

Case Study 168

Case Study Communities Study Statistics 168

Waxing UnLyrical

APRIL 27, 2011

I’ve written before about why Klout should not be a synonym for influence , and on influence in public relations and social media … so I’m sorry if I’m boring you. But would I use only Traackr, when doing the research for an online campaign? But this is important, which is why I’m saying it again.

Influencer 276

Influencer Klout Postrank Technorati 276