Direct Marketing Observations

FEBRUARY 2, 2010

Executives are turning FUD around and using it on their own organizations with regards to the use of social media. While companies widely accept that social media is transforming the business landscape, executives are still reluctant to approve anything more than small tests or pilot programs.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

MAY 13, 2022

With that said, I’ll start by going out on a relatively sturdy limb and say that social media, as a source for information, disinformation, and entertainment, in all its various shapes and forms, has been the absolute center of our global universe for the last five years. Social resets every day. Both real and imagined.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

FEBRUARY 23, 2010

For many marketers, they look at data models that break out behavioral with layers of demo and geographics mashed in. The problem is that by the time the ads hit, the data models have shifted and the intended groups have moved on. The topic this week is: TOPIC : Social and the New Model For Market Segmentation.

Marketing 152

Marketing Price Wikipedia Groups 152