Data, Research and Social Media - Social Media Informer

10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research

Research Social Media Marketing Retail

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

JANUARY 13, 2015

If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data.

Data

Data Flickr Statistics Survey

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

JANUARY 13, 2015

Data

Data Flickr Statistics Survey

Adam Cohen

10 Reasons Market Research is Critical to Social Media

Update Your Segmentation Model With Social Data Before It’s Too Late

Update Your Segmentation Model With Social Data Before It’s Too Late

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