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Is it That Easy?

Proactive Report

Content analysis is a traditional PR skill, but data mining is not. Building social graphs has not been part of our PR practice. They need to develop an easy-to-use vocabulary set for understanding data mining and social graphs and communicating about it. What does their social graph look like?

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Social Intelligence: The Right Sequence for Success

Proactive Report

Most of the focus has been on measuring after you have put out content online and in social media. However, many businesses miss the value of gathering social intelligence. There’s a goldmine of data you can, and should, tap into before you create any content. See what your competitors are doing in the space.

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Formula for Social Media Success

Proactive Report

Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. Social Media Governance 2011 ) In the US 55 percent use search alerts , but only 16 percent are using a social media monitoring tool. It pays to map your social graph.

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Social Commerce IQ 2012 [Report]

Mindjumpers

The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. Customer Survey.

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10 Items For Your 2013 Stategic Plan

Proactive Report

. “Companies need to look at social media from a strategic perspective across the business organization and not relegate it to marketing and communications or let it exist independently within each function or department of a business,” says SHRM Darla Moore School of Business researcher Rob Ployhart. A social audit.)

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