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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. Marketers are surrounded by data, yet starved for insights ( click to tweet ). Marketers who are facile with data, statistics, optimization, and design of experiments.

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The 15 Best Shopify Apps to Help Grow Your Ecommerce Store

Hootsuite

Don’t worry — we’ve done the research for you! According to Spiegle Research Center, there is a 270% likelihood of purchase for a product with at least 5 reviews compared to a product with no reviews. Joy encourages customer loyalty by implementing an automatic earning and spending point system for customers to gain rewards.

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Preparing for the Next Disaster: The Future of #crisisdata

SocialFish

Crisis data = people. In the midst of the viral Text HAITI to 90999 message, we saw the emergence of what we’re calling emergency social data, or #crisisdata. We did some research around this issue and published a white paper detailing the case for integrating time-honored emergency response expertise with real-time social input.

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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

Collect quantitative data and qualitative data for an extra layer of insights. Enable teams to pivot quickly and make data-driven decisions: Businesses adopting an integrated experience use analytics and customer behavior data to personalize customer journeys and introduce new features.

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Enterprise Social Media Management: 10 Tools and Tips You Need to Know

Hootsuite

And nearly three quarters of those users (73.5%) either follow brands’ social channels or research brands and products on social media. We’ve got a whole blog post on how to stay compliant on social media , but here are a few key things to keep in mind: Stay on top of privacy, data security and confidentiality requirements.

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7 Best Customer Service Software Solutions for 2021

Hootsuite

As we explain in our post on customer service metrics , there’s a lot of important data to track in any customer service program. For example, you might need a ticket system to manage support requests for multiple agents and departments. Hubspot is a CRM platform with a built-in ticketing system and live chat features.

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Top 12 Sales Enablement Tools

Oktopost

They need to do research before committing to a big purchase, which usually requires consuming a lot of marketing and sales content. Most of these tools integrate with CRM platforms to leverage customer data, business intelligence, and AI-powered analytics to match individual leads with the content they will find most relevant.

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