Remove Data Remove Research Remove Sentiment Remove Widget
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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. Hashtag analytics are data that provide information about the performance of hashtags on social media. Clear data. The catch is that you have to use the right hashtags.

Hashtag 91
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Why Share of Voice is a Useless PR Metric

Dave Fleet

We measure because there is a decision we have to make and we are lacking the data needed to take action. So that set of data is lost to us from a SOV measure. Let’s say that our client is Widget co. Widget co has a 20% SOV and their nearest competitor has 30%. A research effort in and of itself.

Metrics 353
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5 social listening services you can offer your clients

Sprout Social

Product & content research. Influencer marketing research. Product & content research. So, as we use social listening to measure conversations around the brands we monitor, we automatically start collecting data on what content our audience engages with most. Influencer marketing research.

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21 best social media analytics tools

Unmetric

And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Pricing: $65 per month.

Analytics 125
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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

Instead, they research how their fellow netizens perceive your brand before making a purchase. Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking.

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Business intelligence reporting: making sense of your organization’s data

Sprout Social

Most businesses collect a wealth of data daily. From consumer and competitor insights to social media analytics, this data helps you make smarter decisions, spot trends and stay ahead of the curve—if you know how to make sense of it. Instead of relying on gut feelings or hunches, data provides concrete evidence to guide decisions.

Report 101
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How to leverage social data to be a world-class agency

Sprout Social

While some agencies might have bigger budgets and teams, marketers can level the playing field by leveraging social data. This piece will discuss how agencies can use social data and tools to grow their business, level-set client expectations and align internal teams. Use social data and tools to attract new clients.

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