Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. It is surely becoming part of your daily PR research function. So, what is big data ?

Data 230

Data Sysomos Sentiment Analytics 230

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. Pricing: Starting from $800 per month.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Webbiquity SMM

FEBRUARY 11, 2016

Don’t let a social media crisis catch you off guard by using social media monitoring tools like Sysomos. Social listening allows you to address negative sentiments immediately, especially if it involves key influencer and effectively stop a possible crisis in its tracks. Horror #4: The Data Wipeout. Horror #3: The Faulty Email.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Nielsen – this is one of the most well known, and trusted names in customer data analytics. This information can be used to improve products and increase profits.

Cymfony 152

Cymfony Social Media Tools SM2 152

Razor Social

MARCH 30, 2016

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Sentiment: How much are you willing to automate verse check by hand? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Historical data seemed more robust as well.

Social Media 155

Social Media Radian6 Strategy SM2 155

Socialized

SEPTEMBER 19, 2009

A survey released in June, 2009 , by the Pew Research Center, revealed that only 28 per cent of Americans over 65 had used the Internet in the past 24 hours. The second is that companies who understand social media and social networks can tap into an incredible wealth of consumer data and sentiment.

Social Media 223

Social Media Sysomos Privacy Radian6 223