Sherrilynne Starkie

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Using word clouds in communications analysis

Sherrilynne Starkie

According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. For example, it takes a human to make the judgement about the overall sentiment of the data. Related posts: Using social media for research: Social Capital 2012. Do you use word clouds?

Analysis 335
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Research is a key part of developing a strategy and keeping a program on track. The consultant always listens to gauge audience sentiment to inform all activity. A social media consultant spends a lot of time looking at data. It means looking at outputs, examining the data, doing the analysis and explaining insights clearly.

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Reuters, Rogers and social dashboards

Sherrilynne Starkie

It also has a stock sentiment module, which features opinions from hundreds of thousands of sources captured and curated by WiseWindow , which uses statistical techniques and natural language processing to deliver predictive data in realtime. It displays the news that is most popular in Reuters social network.

Wireless 292