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What is Market Research?

Idaconcpts

Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. Quantitative Market Research.

Research 149
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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Do your research You need to be aware of the market conditions to allocate the right marketing budget. Research how the market has changed since last year: Do you have the same competitors?

Marketing 127
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On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. On the different types of research: primary, secondary, etc.:

Research 172
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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

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A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

Can social networks help with medical research? The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease.

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How to Uncover Meaningful Social Data

Convince & Convert

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Image via BigStockPhoto.com. Interesting as a concept, but does it really exist? 71 percent — a pale shadow of the conversion rates for email and search.

Data 145
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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media listening strategy provides a goldmine of data for you to create a better-informed advertising strategy. Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche. Create new tracking, every time you have a new ad.