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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. The more data you can gather, too. This applies to both positive and negative sentiments alike. All publicly available data is fair game.

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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Once you start collecting this valuable data, you can use it to look for trends and insights. Social media monitoring is about gathering information—collecting all the data and details you can. You analyze the data for actionable insights. Social listening uses the data you gather to improve your social media strategy.

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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Then Keyhole might be exactly what you need. Best of all?

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Not being a Netflix subscriber, I really don’t have a position on this, but I think Social Analytics can work with “Pulse” data according to Douglas Hubbard , who authored a book on the science of harnessing internet buzz to track threats and opportunities. Like this post?

Analytics 164
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Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

Conducted with Don Bates of George Washington University, the study measures the journalists’ use of and attitudes toward social media for researching and reporting stories. There is a lot more data in the Cision study , so I recommend downloading it to get the whole story. So I guess the takeaway there is go after the new folks.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

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Google Changes, Rocking Marketers and Other Content of the Week

Writtent Blog

Don’t be a words lyricist, a sentimental student, an outlandish lie-teller, or a senseless humorist. Sitelinks will gain more weight, and call data will be tracked much easier. The Marketer’s Go-To Guide for Creating Data-Based Content. 7 Ways to Write Damn Bad Copy. Got some other exciting news from this week?

Google 69