Sprout Social

FEBRUARY 7, 2023

Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program.

Buy 91

Buy Curation Statistics Survey 91

Convince & Convert

JANUARY 8, 2014

Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. Also intriguing is the finding that 34% of participants say that social media is producing ROI today , with another 52% believing that it will produce ROI eventually.

Statistics 142

Statistics Marketing SMS Research 142

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

SEPTEMBER 21, 2023

Clear data. The moral of the story: any social media statistic from any social media platform can be a vanity metric, depending on the situation. But the truth is that conversion rates and revenue per email are more actionable metrics that reveal the true ROI of your email campaigns. ROI has never been easier to prove.

Metrics 107

Metrics Examples Marketing HootSuite 107

Josh S Peters

FEBRUARY 22, 2013

Excel Statistics for SEO and Data Analysis. Statistics is all about collecting, analyzing and interpreting data. By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. Measuring social media ROI can be a daunting task, but not impossible.

Statistics 159

Statistics ROI API Analysis 159

agora pulse

JUNE 13, 2020

Make sure to select the right date period for which you’re pulling data! If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns. I could easily screenshot data from Keyhole and share it with the team. Keyhole’s dashboards are easy to read and share, too.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

MARCH 20, 2023

Short-form video statistics speak for themselves The data behind short-form video doesn’t lie—it’s a winner. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. more engaging than long-form video (The Sprout Social Index™).

Buy 115

Buy Video How To Template 115

Unmetric

NOVEMBER 4, 2019

This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence. An analyst looks at the data to derive insights that are passed on to the social media manager and creative teams to help them build brand awareness. Pros and cons of being a social media analyst.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Product research.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. This is where the strategic utilization of social media comes into play.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

APRIL 3, 2024

Coupled with detailed analytics, Twitter Ads enable you to fine-tune your campaigns for better performance and ROI. ROI : Assesses the return on investment for your Twitter activities, linking them to tangible business outcomes like leads, conversions, and sales. Analyze Twitter statistics in real time. How it works?

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

MAY 8, 2017

Spending without data to back you up will not work in the long term. Locke says in a research study (PDF), “High commitment to goals is attained when (a) the individual is convinced that the goal is important; and (b) the individual is convinced that the goal is attainable (or that, at least, progress can be made toward it).”.

Social Media 107

Social Media How To Metrics ROI 107

Hootsuite

DECEMBER 12, 2023

Research shows companies with formal employee advocacy programs are 58% more likely to attract top employees , and 20% more likely to retain them. Edelman has been tracking trust statistics for 23 years, and 2023’s report reflects an ever-increasing distrust of society in general, government, and especially a lack of trust in social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

JULY 20, 2020

Recent YouTube statistics tell us that more and more viewers are discovering content via search. Conduct keyword research to uncover in-demand video ideas. The purpose of keyword research isn’t necessarily to copycat the keywords that are already out there. Another place to conduct video SEO research is through Google.

SEO 133

SEO YouTube Video How To 133

Buffer Social

JANUARY 25, 2018

Being one of the most anticipated reports every year, the Internet Trends report shares valuable insights and statistics about the technology industry. If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available.

Social Media 111

Social Media Trends Report Survey 111

Keyhole.co

MARCH 7, 2022

But there are too many social media business accounts with too much data to track. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Social media reports come with a collection of data and statistics you can use to track, measure, and refine your efforts. .

Report 52

Report Social Media Metrics How To 52

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. Anyone can put together a compelling sales pitch given the time, but mastering the art of delivery takes hard data and experience.

Social Media 52

Social Media Tools HootSuite Marketing 52

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. Facebook''s new testing ground is India.

Social Media 167

Social Media Nielsen Press Release News 167

agora pulse

JULY 31, 2020

Statistically, anything over 1% is considered a good Facebook engagement rate. However, this question is actually designed to see whether the agency did their research. That may include their online content, social media channels, social media advertising, and ROI (return on investment). Instead, look at their engagement rate.

Social Media 190

Social Media Marketing How To Social Media Management 190

Oktopost

AUGUST 26, 2019

The second caveat to B2B video marketing is ROI. Let’s let the statistics speak for themselves. And, last but not least, 73% of B2B marketers say video positively impacts their ROI. At least, it may be enough to research it further. . “Video just doesn’t convert”, they’ll say. That’s great!

B2B 111

B2B Video Strategy Marketing 111

agora pulse

OCTOBER 26, 2017

While social media has become more data driven, only 32% of marketers having a documented strategy. Without goals, you have no means of gauging success or proving your social media return on investment (ROI). This can be a fairly meaningless statistic given that they may have been purchased. Find prospects and leads.

Strategy 122

Strategy Facebook Exercises Social Media Management 122

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Sprout Social

JULY 30, 2019

How to Mine Your Social Media Data for a Better ROI. 65 Social Media Statistics to Bookmark in 2019. And last but certainly not least, metrics keep you aware of general social profile and brand health – you don’t know the impact of your social media presence until you have the data to back it up. Social data is so vast.

Metrics 107

Metrics Social Media Analytics Report 107

Hootsuite

AUGUST 30, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. Gen Z and social media statistics. General Gen Z stats.

Statistics 102

Statistics Marketing HootSuite Study 102

Rebekah Radice

MAY 2, 2016

Mine Data for Top Opportunities. Everything from marketing, analysis, research, sales, human resource and customer service are top uses. Mining your data to better understand how your audience interacts your Page, offers valuable insight. Look to your Insights to see relevance and engagement statistics and patterns.

Facebook 113

Facebook Marketing eBook GPS 113

Writtent Blog

JULY 19, 2016

The Stats Post is very easy to put together, mainly because it doesn’t require much writing… But it does require good research skills and an understanding of your market. People simply use data from your post and link back to you! Let’s look at data from Ahrefs. Some more data from Ahrefs. Let’s dive right in.

Case Study 40

Case Study Study Curation Survey 40

Buffer Social

JULY 11, 2018

There are plenty of websites and communities online that you can use for your content research. And Google Trends data shows no sign of this growth slowing down. No matter what topic you’re trying to research, there’s almost certainly a subreddit (Reddit’s name for topic-specific forums) for it. But first, why Reddit?

Reddit 79

Reddit Content How To Posterous 79

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Sprout Social

JANUARY 2, 2019

We believe that brands succeed when they take a goal-driven approach to social that’s rooted in data. Understanding these goals and metrics will set you up for an actionable, measurable ROI. Although some might see these data points as vanity metrics, it’s crucial to look at them in context. Drive website traffic.

Campaign 111

Campaign Social Media Metrics Trends 111

Pam Moore

NOVEMBER 29, 2017

Related Stories How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI Facebook Advertising: 5 Things You Must do Before Spending 1 Dollar How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101. Social Media Audience Analysis Worksheet. 2018 Content Marketing Editorial Calendar Template.

Influencer 160

Influencer Training Marketing Small Business 160

agora pulse

SEPTEMBER 5, 2017

Statistically, anything over 1% is considered a good Facebook engagement rate so if your agency has 1000 fans and receives 10 engagements then it is organically doing well. However, this question is actually designed to see if the agency did their research. A good agency will create a style to suit you.

Social Media 126

Social Media How To Social Media Management Case Study 126

Convince & Convert

NOVEMBER 15, 2011

” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel.

Case Study 139

Case Study Study Social Media Repository 139

The Realtime Report

NOVEMBER 8, 2012

Our research points to a real “digital advantage” to those that do.” What seems to be key is developing excellence in both customer-facing processes (social media, mobile, the customer experience) as well as the operational processes needed to support those (analytics, data integration, process digitization, internal collaboration).

Company 192

Company SMS Embedding Collaboration 192

Sprout Social

MARCH 27, 2019

One of the best ways to use Quora for marketing is to conduct research. However, an insightful response with links to relevant content on your blog, case studies and statistics demonstrates your thought leadership. According to Sprout Social data, 55% of people call brands out to get a response or resolution.

How To 100

How To Marketing Notification Case Study 100

Writtent Blog

JULY 25, 2013

The internet and mobile technology have revolutionized the way that consumers research organizations, and many prospects who find your website through organic search simply aren’t ready to make a purchase. Use Better Keyword Research. 89% of consumers use search engines as a tool in purchase decisions. Justify Your Brand.

Comparison 79

Comparison Hubspot Pharmaceuticals Education 79

Social Media Strategies Summit

NOVEMBER 4, 2021

Data shows that in 2020, the average time spent with digital media equaled 470 minutes per user per day in the United States. According to data from the Internet Live Stats website, there have been more than 2 billion blog posts, 232 billion tweets, and 25 billion Instagram posts between January and October 2021. Get Super-Niche.

Content 222

Content Marketing Compete Case Study 222

Convince & Convert

SEPTEMBER 22, 2010

Recent research from ExactTarget (a Convince & Convert client) found that only 30% of consumers clicking “like&# on Facebook believe that action gave the liked company permission to market to the consumer. link] Create e-newsletters « Social Media for Authors [.]

Social Media 135

Social Media Strategy Social CRM Consultant 135