Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself.

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

AUGUST 24, 2021

This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research. That’s a lot of data to feed China’s AI development. Facebook Facts and Statistics. Facebook advertising reaches 2.18 11 million in the U.K.,

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Webbiquity SMM

JUNE 21, 2022

Properly managing different channels will allow companies to get to know their customer, target their marketing, and harness the power of data so they can shape their future marketing. One factor to remember is that if you are using cookies to collect user data, you should clearly reveal this to your users in a privacy policy on your website.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

JANUARY 31, 2019

The audit will use the data collected to help your team analyze the interests of your audience and take demographics into consideration, maximizing future engagement. To perform an audit, we recommend using social media monitoring tools so your time isn’t wasted gathering data (a task a program can do nearly instantly). Conclusion.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

JUNE 17, 2014

But the increased availability of data means vendors are also more knowledgeable about what matters to buyers, how they conduct research, which content resonates with prospective customers (and what types of content fall flat), how to refine and act on key measures and metrics, and most importantly, how decisions are ultimately made.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

SEPTEMBER 9, 2014

Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. And those benefits can be considerable.

Yammer 198

Yammer Policies Social Media Case Study 198

Webbiquity SMM

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. It has to be comprehensive, unique, insightful, data-supported, attractively presented, and in Rand’s words, “useful, interesting, and remarkable.” You’re not alone.

Content 190

Content Tips How To Video 190

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 198

Social Bookmarking Engineering StumbleUpon Sites 198

Webbiquity SMM

APRIL 26, 2011

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. Clicking on any businesses opens a small pop-out with additional information (which is also displayed in the left sidebar).

Consultant 137

Consultant SEO Adwords Tools 137

Webbiquity SMM

FEBRUARY 11, 2016

Horror #4: The Data Wipeout. You open your computer to check the clean data, treated with specific formulas for specific metrics, only to find out that the file is corrupted, wiped out. The other way is to try syncing with other free data tracking tools and hope that they’re using the same metrics or applying the same formulas as you.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

MARCH 30, 2012

When creating your strategy, you’ll revisit this data and take a closer look at exactly what these competitors are doing (particularly the more successful ones). If not, or to supplement the results from those paid tools, do some manual research using free tools like AllTop , Technorati and Google Blog Search.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

JUNE 20, 2011

Still, as Jennifer Kane noted at the recent OMS Minneapolis event , correlations between social media activities and sales can be measured—and correlations are good data. According to recent research , one-fourth of all online time is spent with social media. 6 Reasons Social Media is Essential Anyway. Social media is the new PR.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

OCTOBER 5, 2012

Best Social Media Stats, Facts and Marketing Research of 2010 (January 17, 2011). Learn how buyers use social media, which platforms are most effective, and more here in the best social media marketing stats, facts and research of 2010.

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

MARCH 12, 2012

do your research, do be concise) and “don’ts” (e.g., send generic pitches) for successfully getting others to write about your product / service / news / client etc. Blogger Outreach Remains Crucial for PR Pros by SocialTimes. 8 ways to get people to discuss your new product in social media by WebInkNow.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

DECEMBER 11, 2013

”) and five guidelines (among them, “Review Your Data to Develop Great Content”). As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) Content marketing: What is more important than strategy? by GO Marketing.

Strategy 226

Strategy Content Marketing B2B 226

Webbiquity SMM

FEBRUARY 28, 2011

. • Christopher Baccus – Executive Director of Digital and Social Media at AT&T. • Michelle Kostya – Social Media Support Program Manager, Research in Motion. • Baldev Solanki – Manager, Self Service, Research in Motion. • Angela Losasso – Director, Social Media, Research in Motion. • Felix Leander – Senior Social Media Marketing Manager, (..)

List 155

List Twitter Microsoft Brands 155

Webbiquity SMM

DECEMBER 15, 2020

But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list. Entrust keeps the world moving safely by enabling trusted identities, payments and data protection around the globe.

Company 149

Company Twitter Software System 149

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

DECEMBER 12, 2012

” Among te research findings from RJ Metrics, “Roughly 30% of users who make a public post never make a second one” and “Even after making five public posts, there is a 15% chance that a user will not post publicly again.” ” Think You Don’t Need Google+ in Your Business?

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

FEBRUARY 7, 2012

We’re all hungry for data. 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. .” You just shared a link.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

MARCH 29, 2022

You can use Quora for free market research. To conduct Quora research, simply look for questions pertaining to your niche, learn what problems people have, and incorporate solutions to the crucial pain points you discover into your product or service. Quora can be useful for competitive research as well. Image source: Quora.

Brands 204

Brands NoFollow Marketing B2B 204

Webbiquity SMM

MARCH 13, 2018

Here are 17 Facebook facts and statistics from recent research, in four categories, along with four key takeaways to help marketers get more out of their efforts on the world’s largest social network. Pew Research Center ). They want to know how to increase their reach, impact, engagement, and ultimately their results.

Facebook 141

Facebook Hubspot Statistics B2B 141

Webbiquity SMM

OCTOBER 16, 2012

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. 66% of new customers use search and online research to find local businesses. ( HubSpot ). Social Media Stats and Demographics.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

NOVEMBER 5, 2012

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results. .”

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

JUNE 14, 2011

Research, through social media, has to fill in much of this gap. Use data–intuition often leads down the wrong path. • Every two days, we now (collectively) create as much information as was created from the dawn of time through 2003 (according to Eric Schmidt)–5 exabytes of data. Buy his new book !

B2B 164

B2B Sentiment Klout SEO 164

Webbiquity SMM

DECEMBER 1, 2015

Here are five key takeaways from the research below. Your customers will share your content too—but only if it’s the kind of content that meets their idea research needs, not just marketing fluff. Just 38% of marketers strongly agree that analyzing social media engagement data can help improve their bottom line.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

FEBRUARY 10, 2015

76% of marketers say they need to be more data-focused to succeed, and 74% agree that “capturing and applying data to inform and drive marketing activities is the new reality.” ” Yet only 39% report using customer data and behavior patterns to shape marketing strategy in the past year. Pew Research Center ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JULY 18, 2012

Last year it stopped sharing tweet data with Google (bad for the SEO results of Twitter users) and more recently the company eliminated the ability to automatically share tweets on LinkedIn. The leading micro-blogging tool isn’t as friendly to other web services as its cute little bluebird icon would make it appear.

Google 181

Google Facebook MySpace Privacy 181

Webbiquity SMM

JANUARY 2, 2018

Bill Schmarzo, CTO of Dell EMC Services (aka the Dean of Big Data ), summarized follow-back etiquette concisely and sensibly in a recent tweet: Second, interact! Something like “I was researching companies in this industry, and most of your competitors are active on Twitter, but I couldn’t find your company there.

Twitter 186

Twitter Paper.li B2B Microblogging 186

Webbiquity SMM

FEBRUARY 21, 2012

Product data sheets / brochures. Research reports / briefs. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). These can be discovered by using keyword research tools or by talking to your customer-facing employees. Case studies. Presentations. Blog posts. Checklists.

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

MAY 31, 2022

Also, you can create a separate list of ideas you compile during your research or light-bulb moments. Hyper-personalization fetches real-time data, going beyond first and last names to deliver personalized content or product and service information to the users. It will help you stay consistent with your content creation process.

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

AUGUST 11, 2015

40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase. ( According to data from Shareaholic, Pinterest drives nearly 6% of all website traffic–5X as much as Twitter (does that sound right?). Image credit: Ber|Art. 97% of the Fortune 500 companies have a company profile on LinkedIn.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

JULY 22, 2014

This post reports on research from Newsdesk showing that “98 percent of the world’s largest brands have their own online newsrooms,’ but also spells out how brands are struggling to keep content fresh, use relevant and high-quality images, and capitalize on the SEO potential offered by online newsrooms. The world has changed.

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

MARCH 14, 2017

By selectively decreasing the number of colors in the image, fewer bytes are required to store the data. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: TinyPNG uses lossy compression techniques to reduce the file size of PNG files.

Tools 185

Tools Sample Samples Price 185

Webbiquity SMM

JANUARY 24, 2017

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

MAY 3, 2016

It’s a daily go-to tool for me as I’m researching a specific topic or looking for additional content to link to.” Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape. ” — Rebekah Radice.

Tools 100

Tools Sample Samples Price 100