Mindjumpers

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Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook.

Data 262
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How to Use Facebook Questions as Research Tool

Mindjumpers

However, the new tool can also be very effective, when wanting to do some research among your fans. And if there is anyone who has already used this, please let me know how and what you think about Questions as a research tool. Questions work on simple voting formula based on individual choices and opinions.

Research 219
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Listen Don’t Ask

Mindjumpers

Traditionally market research has been built on claimed data. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy. Seth Stephens-Davidowitz book “Everybody Lies” is built on the disparity between claimed and observed data.

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gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. Measure visual brand mentions.

Brands 264
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Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.

Research 194
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Social Media And Branding [Infographic]

Mindjumpers

The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users. Customer Behaviour on Social Media: Data collected from this research has been collected in an informative infographic with different sections talking about behavioural aspects of customers.

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Studies Determining The Value of a Facebook Fan

Mindjumpers

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. > Click here to read more about the research made by Vitrue. > Click here to read more about the research made by Hitwise.

Hitwise 255