Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Then we complain that consumers appear to say one thing in that research and do another. We did the research, so why aren’t they buying?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Then we complain that consumers appear to say one thing in that research and do another. Why are consumers so unpredictable?

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

JULY 13, 2020

An equity, diversity, and inclusion specialist with a 20-year career in management consulting, social impact and enterprise, organizational and leadership development, philanthropy, and open data and civic technology, Ellie believes that individuals and communities are the experts of their own experiences.

Brands 226

Brands Marketing Committee Consultant 226

Janet Fouts

DECEMBER 30, 2014

This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

JUNE 30, 2014

A research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life. Don’t you hate it?).

Sentiment 134

Sentiment Journal Analysis Facebook 134

Janet Fouts

SEPTEMBER 22, 2010

You also get back some great data so you can really see which posts are getting the most attention and fine-tune accordingly. Then do all your follow back research, look at the profiles and send them a message if appropriate in one sitting. You know those little emails Twitter sends you when you get a new follower?

Social Media 132

Social Media Alltop Tweetdeck HootSuite 132

Janet Fouts

JUNE 5, 2014

Lover of data. Sharing ideas about big data, demand gen, marketing, SaaS and the tenor saxophone. VP of Strategy, Edison Research. Consumer insights, social media data and folksy analogies. @ShellyKramer. Ann Hadley. Head of Content here at ‘Profs. I’m waging a war on mediocrity in content. MarketingProfs.

Consultant 196

Consultant Klout B2B Influencer 196