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Sharks Tweet Too! Find Out How Twitter Is Saving Lives In Australia

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Researchers tagged 338 sharks with acoustic transmitters, including great whites, tiger sharks, and whaler sharks, to test their tweeting experiment. ” Their answer? By making sharks tweet of course.

Twitter 154
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Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview

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Data/measurement and cross channel integration. Data and measurement are extremely important become it is the lifeblood of any company. I recently accepted as Principal of Marketing Research and Education for ExactTarget, a leading global provider of interactive marketing solutions. How you feeling at the moment? What’s next?

ROI 244
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Monday’s 5 Social Media Must-Reads

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By David Cohen Research keeps pouring in supporting the use of photos in Facebook posts in order to improve engagement. Today eMarketer cited data to that effect from two separate studies. Get The Picture In Facebook Posts To Boost Engagement. 7 Ways To Craft Your Facebook Posts For Maximum Shares.

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Monday’s 5 Social Media Must-Reads

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Boyd Among the tools Facebook is releasing today in conjunction with New York’s annual Advertising Week are a new dashboard to measure the reach of individual Page posts, an API to allow third-party agencies build their own tools on top of this new Facebook data, and a new ad unit that allows companies to create ads out of their Page posts.

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Monday’s 5 Social Media Must-Reads

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By Mark Schaefer I’ve been researching and thinking about the psychology of the social web and our Internet relationships. Below are 5 social media must-reads that we wouldn’t want you to miss. 10 ways to use psychology to lure web customers. Cool Tool: Find Out Who Tweeted Any URL.

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5 Social Marketing Stories You Need To Read

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Data Shows That Social Behavior Gets More Followers By Dan Zarrella The linguistic analysis engine behind TweetPsych has given me a bunch of cool data points to analyze, so I’ve begun to look at various factors and their relationship with follower counts.

Marketing 100
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YouTube Tuesday: Digital Ethnography

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Ethnography in itself is the method used forgathering data within a society. Afterthe data is collected it’s written down to provide the statistics needed forthe research, such as a case report or field study. Digital Ethnography is a way ofpresenting data through video, YouTube videos in this case.

YouTube 157