Buzz Marketing for Technology

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. The problem is not access to data.

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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! So to illustrate this, I decided to run a research experiment to show at IAB MIXX. This was research that was exclusive to IAB MIXX, but you can now see below. IAB Mixx Research.

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How important is real-time data? It’s all relative

Buzz Marketing for Technology

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? To an evolutionary biologist, real time could mean thousands of years of species development data. What do you want to accomplish?

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Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

Research indicates that the number of months has risen slightly but by any measure, it’s still a short duration for any C-level role. Because until very recently, there was no way to get real-time feedback and deep data-driven insights before the marketing campaigns occur. Social data is a boon for marketers.

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Social Media Data: Time to Embrace it

Buzz Marketing for Technology

Well that day was yesterday for many of the folks at Pivotcon where I debuted a presentation on the 12 Ways to Monitize Social Media which documents many approaches to ROI in social media more importantly half of them are ways to use social data to get a great return. Yet, there is an answer.

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What Social Data can Teach You about Audiences

Buzz Marketing for Technology

I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data. I wanted to focus my research on Millennial Males, Moms (of course his mom is going to have a say!), Social Media Data: Time to Embrace it There is not a day that goes by in the.

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Search our database of research documents. Consumer Data. Business Data. Planned Research. Data-Driven Research. Free Research. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research. Contact Us.

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