ENGAGE | TUESDAY, APRIL 16, 2013
[Data, Research] 4 SEO Reasons Why You Need to Stop Ignoring Google+
Recent data shows it has leap-frogged YouTube and Twitter as the second largest social network. Eventually, I caved and decided to complete my own Google+ profile as well as do some investigative research to see what all of the buzz was about. In the two years since its launch, it is no secret that Google+ has had its skeptics—myself included. However, it might be time to reconsider such hasty judgments. Through my probing, I found several advantages and features unique to Google+ that content creators can take advantage of. Establish your author-ity. Image: kurichan+ ].
WEB METRICS GURU | THURSDAY, NOVEMBER 25, 2010
[Data, Research] Glide Technology Event at CIPR – November 26th, 2010 London
Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. He provides digital data convergence generating ROI and develops data metrics, KPI’s and dashboards that drive businesses by setting and evaluating benchmarks. former Research Director of Saatchis, he began his career creating advanced mathematical models for the UK Government. I’m speaking at the Glide Technology event tomorrow morning here in London focusing on Glide Intelligence, Glide Technologies new platform.
SOCIALNOMICS | SATURDAY, MARCH 21, 2015
[Data, Research] Five Can’t-Miss Spring Events for Modern Marketers
If you’re responsible for quantifying the results of your company’s website, social media, ecommerce, web intelligence, data strategy or audience research, consider booking a trip to the Bay area to attend the eMetrics Summit. This is the second benchmark form-conversion study from Formstack, built on data from 650,000 form users to provide an industry-by-industry snapshot of what really moves the conversion needle. At BLASTmedia , we work with a lot of clients whose target audience is high-level marketers. March 29-April 1, 2015. San Francisco, Calif. April 2, 2015.
ENGAGE | WEDNESDAY, JUNE 11, 2014
[Data, Research] The Best Content Marketing at the 2014 World Cup
Google search data shows there is more interest in the World Cup than the Olympics, the Superbowl and the Tour de France combined. New research from Google suggests that multiscreening has more than doubled since 2010. I’m nearly giddy that the FIFA World Cup is starting today. Not just because I can’t wait to see Brazil and Croatia go head to head during my 4 p.m., errmm, doctor’s appointment. No, I’m more excited because it’s finally here—the world’s greatest marketing playing field! Let’s put this into perspective. This is the main event! Stakes are high. Let’s play. Listerine.
PROACTIVE REPORT | THURSDAY, JUNE 24, 2010
[Data, Research] Listening Tools
You can do some keyword research to see what phrases people are searching for, or look into your own analytics to see what words and phrases people search to find your website. Subscribe to the RSS Feed for these searches and pull the data into your RSS reader. We know by now that we have to listen before we jump into social media. But the question I often get asked is how? I just got an email from a friend today who is in NYC at a conference and she said “I am looking for concrete answers and all I get is platitudes!. Free Tools. The most basic tool is RSS. Backtype.
SOCIAL MEDIA CITIZENS | TUESDAY, MARCH 13, 2012
[Data, Research] Interview with Community Manager: Ben Martin
As for actual blogs, SocialBakers.com is invaluable for taking a data-lead approach into Facebook insights and should be in the bookmark of absolutely any CM who manages a community on Facebook. If you’re not spending time engaging with the community, then you should be spending that time doing your research and working out ways to improve it. G: How do you attract new community members? B: I’m very fortunate to be working for a well-known software brand so having that name behind us helps greatly. Ben Martin is Global Community Manager at AVG. On-site communities (e.g.
BILL HARTZER | TUESDAY, JANUARY 22, 2013
[Data, Research] Tablets and Smartphones Account for One-Fourth of All Paid Clicks
The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. To uncover key trends for the Q4 2012 State of Paid Search Report, The Search Agency extracted client data from search engine advertising tools. The research sample included advertisers who had 15 consecutive months of data with The Search Agency, and had an established and stable business model from Q4 2011 to Q4 2012.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Data, Research] Your Guide to the Crowdsourced Workforce - ReadWriteWeb
Research & Development. IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. FeVote is another suggestion board web application that lets companies crowdsource their research and development. ContentWorkspace.com helps with manually intensive tasks incurred while imaging documents: Document and Form Classification, Indexing Documents, Data Entry, Language Translation, Finding Duplicates. data portability. ReadWriteWeb. RWW Network. ReadWriteWeb. Last100.
BILL HARTZER | FRIDAY, MAY 6, 2011
[Data, Research] How Google Places Listings are Different than Google Web Results
In the Google “web results , their “normal organic search results, Google will typically pull data from your meta description tag (unless you tell them not to do so ). From all of my research, it appears that there really is not anything consistent about how or when or which data Google pulls in the Google Places listings when they are displayed in the Google search results. Google is treating Google Places just like they have traditionally treated Google News, by automatically populating the search results with results from Google Places. Tweet This!
PROBLOGGER | SUNDAY, MARCH 15, 2015
[Data, Research] The 3 Building Blocks of a Blockbuster Blog
Security – How secure will your data be? Storage Space – How much free data storage is offered by your platform? Patel turns this rather mundane question into a detailed, well-researched and scientific analysis of different post lengths and their impacts on readership, conversions and shareability. By quoting live data points like the one below, Patel makes his post educational, interesting and highly readable. If you want to take your on-page SEO a notch higher, make your meta data work for you. Data shows that 77% of all internet users read blogs.
WWW.MARKETINGCHARTS.COM | MONDAY, NOVEMBER 8, 2010
[Data, Research] B2B Marketers Have Little Social Media Engagement
About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. combined 59% of B2B marketers have only a basic social media presence (45%) or are not actively engaged in social media marketing (14%). All rights reserved.
TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, APRIL 28, 2010
[Data, Research] An Open Letter to Facebook
If you’re not involved with the client any further, why should you still have access to the page and all the data? spent almost my entire morning researching Facebook’s new Community Pages, how they work, and how they will affect businesses that already have lovely Fan Pages. However, it even holds more water as a result. While Facebook is introducing new developments, they are losing sight of the old issues that are mostly “broken or that have not yet been addressed. like you, Facebook, I do. You’re kind of fun. Usually. It’s sad, really. At all.
TWIST IMAGE | FRIDAY, JUNE 1, 2012
[Data, Research] The End Of The Laptop
Earlier this week, Research Brief ran the news item, Is The Laptop Threatened By The Tablet? When Apple CEO, Tim Cook , took the stage to announce the latest iPad back in March, the most telling piece of data he revealed was that iPad 2 had outsold almost every PC in the previous year. research brief. Let's start with the story from a market of one. bought the first iPad from Apple and loved it immediately. wound up lugging it around with me all over the world along with my MacBook Pro. As soon as the latest version of the MacBook Air was released, I got one. whatever!).
BLUE FOCUS MARKETING | MONDAY, SEPTEMBER 26, 2011
[Data, Research] How to create future brands
Listening enables the ability to infuse data-driven insights into every customer interaction, thus personalizing communications. According to Peter Sheldon , Senior Analyst at Forrester Research, “ Mobile is so much more than an extension of the web; it is an opportunity for brands to develop next-generation customer experiences that raise the bar of convenience ”. Brands are on a Transformational Journey. The future. Coming soon! The reason to choose one brand versus another will be fueled by its purpose. Today, like never before, brands are in the throes of change. Engaging.
WRITTENT BLOG | WEDNESDAY, JULY 3, 2013
[Data, Research] Choosing the Best Time to Send Email to Your Subscribers
Inspired by a truly impressive study by GetResponse , which analyzed the metrics of 21 million emails in order to find the best time to send email, we’ve curated some fresh data to help you get the best metrics possible: 1. However, recent data from Experian indicates this taboo might need to be laid to rest. You’ve certainly got data on your side. 4. Jupiter Research has found that relevant emails drive 18 times more revenue than broadcast messages. Take Best Practice Data With a Grain of Salt. Inbox Clutter is Not Your Friend. It makes sense, really.
SOSHABLE | MONDAY, DECEMBER 10, 2012
[Data, Research] Only Fools Rush In… Always Create a Strategy for your Business’ Social Media Presence
It doesn’t even have to be too in depth or follow a set structure, but undertaking some research and charting findings alongside aims allows everyone involved to work towards a common goal with a clear idea of how to get there. The truth is that there are a wide range of social networks which could offer a valid way for your company to communicate with its audience and it’s definitely worth doing some research into other platforms and discover the ones your customers like to use. However, the widespread use of social media platforms has presented an attractive solution.
TWIST IMAGE | SATURDAY, SEPTEMBER 22, 2012
[Data, Research] Six Links Worthy Of Your Attention #118
Strategas , an investment research firm, created an index of the American companies that spent the most on lobbying relative to assets. Can Kaggle Make Data Science A Spectator Sport? "The term 'big data' has many people excited. In fact, it's being tossed around in meetings and conferences almost as much as ' the tipping point.' It doesn't take much to dig a little deeper before realizing that the vast majority of business professionals who think that they sound smart because they say the words, 'big data' truly don't even know how to define it. big data.
STEPHEN P SMITH | THURSDAY, OCTOBER 18, 2012
[Data, Research] Upstart Passion: Launching an Auspicious Business!
Research review websites to gain informative feedback on how consumers view your business. Also, Blueglass and Copyblogger offer valuable data on content marketing tips. Launching a small business is a serious undertaking that requires vast deposits of passion, patience, time and money. To succeed in the journey from zero to raking in the big bucks, never decline an offering of good advice — your business depends on every advantage it can garner. Flexibility. Never be too rigid in the direction of your startup company. Social Media. Post rich, informative and original content.
MOBILEGROOVE | FRIDAY, OCTOBER 29, 2010
[Data, Research] IMPACT: Multi-tasking Connected Devices Can Boost Mobile Marketing Campaigns
HOW I SEE IT: The market research firm NPD Group forecasts a drop in spending on consumer electronics this holiday season. Gartner group tells us that worldwide mobile voice and data revenue will exceed one trillion dollars a year by 2014. This was the key message that Joy Liuzzo, senior director of marketing and mobile research at InsightExpress, delivered during her presentation. Standalone devices delivering one service are in danger of being steamrolled by multitasking machines designed to bring more value and connectivity to demanding consumers.
WEB METRICS GURU | TUESDAY, JUNE 28, 2011
[Data, Research] Distant Reading and Web Journal June 24th – June 28th, 2011
Reading about a Stanford professor who has done research demonstrating that distant reading (searching for trends within books) may be more important, and more effective than reading the actual books , themselves ! It reminds me of Marshall McLuhan’s famous saying “the medium is the message “, that has come up more than a few times, lately. …In fact, today someone had mentioned to me, in relation to social media, that the monitoring tools are becoming more important than the data they seek to interpret. Moretti would say: So what?
MOBILEGROOVE | MONDAY, MAY 2, 2011
[Data, Research] Make Way For The New User Content Ecosystem: Webinar
In fact, a new study from ABI Research reveals that the worldwide app industry is well on its way to achieving 44 billion cumulative downloads by 2016. Put simply, the walled-garden business model that flourished before (in which telecom operators tightly controlled voice, data services and our access to content) is no longer viable. There’s a sea change underway shaping the way we all communicate. NewBay’s Steve French maps out the new landscape and impact on all the players — particularly mobile operators and device makers. Old players, new rules. Screens everywhere.
BLUE FOCUS MARKETING | SATURDAY, JANUARY 11, 2014
[Data, Research] The @SocialEmployee Revolution Comes to @ConferenceBoard #SocBiz #HR #SHRM
By providing objective data, research, and best practices, the Conference Board is arming businesses and thought leaders with the knowledge they need not only to succeed today, but also to sustain that success into the future. AFTERWORD by Kevin Randall, Vice President of Brand Strategy and Research at Movéo Integrated Branding, and journalist for Fast Company and The Economist. Mark your calendars for Tuesday, January 21! EST. In the discussion, we will delve into the content of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). FOR EWORD by David C.
GEOFF LIVINGSTON | SUNDAY, MAY 1, 2011
[Data, Research] Machine Gunners and Gardeners
Research shows that such approaches fire many more blanks than hits. This is the exact type of influencer approach Zoetica uses when it plans efforts like last year’s award-winning American Red Cross Crisis Data conference , and prior recognized campaigns. Image by the U.S. movement exists to quantify everyone’s social media strength across diverse social networks and blogs. This widespread strength is a sign of true influence, argue social media gurus. For most, addressing only widespread influence puts an organization into a position of weakness. Image by re.ality.
UNBOUNCE.COM | THURSDAY, AUGUST 4, 2011
[Data, Research] Measuring Social Media ROI & Goal Conversions with Google Analytics 5
Save your custom segment Click on the Preview Segment to ensure that your segment is pulling in the right data, and then click on Save Segment to save your changes. Seeing Your Social Media Goal Conversions and ROI Whenever you want to view data specifically related to your social media referrals, you can do so by clicking on Advanced Segments , checking the box next to your custom Social Media segment, and clicking Apply. Now you can go through all of your Analytics looking at only Social Media related data including your conversions. Step 1. Step 2. Step 3. Thanks!
PROACTIVE REPORT | WEDNESDAY, JUNE 4, 2014
[Data, Research] Social Intelligence: The Right Sequence for Success
There’s a goldmine of data you can, and should, tap into before you create any content. Prior to social media, traditional market research was the only way to find any of this information. But traditional market research is expensive and time-consuming. It’s also not 100% accurate and reliable, because the minute someone knows they’re being surveyed they are no longer in a natural, genuine conversation about your products or your industry. Most of the focus has been on measuring after you have put out content online and in social media. Monitor.
THE WAY OF THE WEB | TUESDAY, MARCH 10, 2015
[Data, Research] Friendfeed and GigaOm announce closures as Apple launches new products
There’s no official news beyond the April 2015 closure date , but there is some unofficial code on Github to export your data if you wish. It since acquired PaidContent, launched a paid Research area and various events etc. While Apple launched new products including MacBooks and Watches, two pioneering services announced they would be closing. Friendfeed was a useful social network which combined short updates similar to Twitter with the ability to easily collect and aggregate your content from a huge variety of sources, into one feed.
FEVER BEE | TUESDAY, NOVEMBER 27, 2012
[Data, Research] In Defence Of 'If You Build, It They Will Come'
Research is boring, but vital. The more data you have, the more closely you can create a concept that matches what people want, the more successful your community will be. Some successful community professionals express surprise that community building is such hard work. They launched their communities and it just took off. Yes, this really happens. Communities can go from i nception to maturity in a matter of weeks. Facebook was like this (back when it was just a community for students at ivy league universities). Everything just fell into place.
TWIST IMAGE | MONDAY, SEPTEMBER 14, 2015
[Data, Research] When Your Smartphone Can Adjust Your Depression And Boredom With BuzzFeed
Speaking of publishing and smartphones: Researchers looked at factors like the time since you last had a call or text, the time of day, and how intensely you're using the phone to try and figure out when individuals were bored. The researchers found that looking at this kind of data gave a reliable prediction of boredom as often as 83 percent of the time. The researchers also went a step further by sending bored smartphone users an alert to check out an article on BuzzFeed --which people who were judged to be bored clicked on more often than people who weren't.
UNSPOKEN | TUESDAY, SEPTEMBER 30, 2014
[Data, Research] Applying Anthropology Concepts to Business Models
Anthropology is a field of scientific research that most people think has no impact in their daily lives. An anthropologist may even need an understanding of social sciences and the humanities in order to posit theories and conduct research. Her research in Samoa led to startling insights about the role culture plays in adolescent development. Perhaps they didn’t have the time to comb the academic research to find anthropologists whose work could be applied to their business. One of the most famous cultural anthropologists was Margaret Mead.
DIGIGEN | SUNDAY, MARCH 7, 2010
[Data, Research] Collaboration: The Fab 40 Online – Wallpaper and Poke
The Fab40 Online is the online version (its all in the naming!) of the Fab40 which appears in print. The Fab40 is Wallpaper’s guide to the best of the US, UK, Spain etc. The Fab40 is the online version highlighting the really interesting things about the web segmented into hardware, retail, innovations, inspiration, blogs and downloads. Well worth spending some time playing around with it. Link Here Posted in cool stuff | Tagged best of the web , collaboration , fab40 , poke , wallpaper blog comments powered by Disqus « Fashion. Limited. Powered by WordPress and Hybrid
INBLURBS | WEDNESDAY, AUGUST 31, 2011
[Data, Research] Overtake 33 Percent of your Competition by Measure your Marketing ROI
If you are in B2B than this data could be very interesting for you! Moreover if you read them backwards you can learn how to overtake about 33% of your competition by simply measure your marketing ROI. A new research done be Sagefrog Marketing Group and reported be eMarketer found out that about 33% of B2B companies did not track return on investment (ROI) at all. Make the reporting of these data and the recent marketing ROI to a real time task to hold your marketing transparent and all people involved accountable for the results. Do you measure your marketing ROI?
CONVINCE & CONVERT | WEDNESDAY, SEPTEMBER 28, 2011
[Data, Research] Social Media Success is About the Wizard, Not the Wand
Thoughtful research genius Tom Webster wrote an interesting post a couple weeks ago about where the location-based business could head , moving beyond the momentary check-in toward more nuanced and relevant customer interactions, using location data as the raw materials. His example was his local watering hole, where he figures by the time he’s checked in 10 times, the offer they make on Foursquare should encourage his evangelism, not just offer a discount on an item he doesn’t order. And he’s absolutely right. But you know why they aren’t?
TWIST IMAGE | THURSDAY, MARCH 28, 2013
[Data, Research] Is Marketing About To Get Really Creepy Or Really Good?
It is able to triangulate the location of consumers, track their every move and deliver contextual marketing messages to them while capturing a tremendous amount of consumer data. " While it's not a massive sample and the research was done by a digital marketing agency with a vested interest in these types of technologies creeping their way into the physical stores that ran the research, there is a high temperature to capture both the mapping of these physical retail spaces and connecting the consumers who are in them. consumer data. Does that creep you out?
DAVE FLEET | TUESDAY, JUNE 15, 2010
[Data, Research] Sysomos Audience Moves Towards Measuring Social Media ROI
For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. Of course, it doesn’t remove the hands-on targeting and tailoring work that goes into each project, but this kind of data would still be immensely valuable. Social media ROI is a hot topic right now, as social media begins to (slowly) mature. After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sales.
TWIST IMAGE | THURSDAY, MAY 8, 2014
[Data, Research] Online Video Is Just As Expensive As TV Advertising
Without any data, my gut was telling me that online publishers are keenly aware of the CPMs being coughed up by the major networks, and that they were leveraging their own size and specialty to edge their prices ever-closer to TV in a bid to make a run at more significant advertising budgets. A few weeks ago, Research Brief published a news item, Untargeted Online Tonnage Buys Comparable to Selected TV CPM Norm , that validated this thinking. research brief. You have to wonder just how power online video advertising really is. That works. " What''s the prognosis?
PUSHING SOCIAL | THURSDAY, OCTOBER 2, 2014
[Data, Research] Why Your Editorial Calendar Isn’t Getting the Job Done
How do they prefer to research and learn about your subject? Knowing your numbers gives you the raw perspective and data needed to refine your strategy and create new tactics. recently read an article about a womens apparel company that uses data to engineer the perfect bra. I’m a devoted advocate of using editorial calendars. They have been a essential tool for Pushing Social for the last three years. look forward to my quarterly ritual of brainstorming 3 months worth of weekly posts. I’m hooked and my calendar habit will be tough to break. Measuring the right criteria.
MYRLAND MARKETING | THURSDAY, APRIL 18, 2013
[Data, Research] In-House Counsel Use of Social Media Survey: An Interview With Greentarget’s John Corey
The way they’re using it is for research. Over the last couple of years, the majority were using it to research topics of personal interest. In the last year, we’ve seen a pretty significant jump in the percentage of counsel who are using it to conduct business and industry research. 50% were using it for business purposes in 2012, and we’ve seen that jump up to 65% in 2013. It’s actually one of the biggest percentage leaps that we’ve seen in our 2013 data.” The transcription can be found below the video. ” WIKIPEDIA.
GEOFF LIVINGSTON | WEDNESDAY, DECEMBER 18, 2013
[Data, Research] So You Are a Marketer
What I thought would be a quick research exercise turned into a three-hour odyssey. But like big data and the analytical skills it requires, mobile presents a new domain that’s often simply batched in as part of the overarching marketing mix. Imagine this conversation. “So, you are a marketer,” said the prospect. “In your mind, what makes your company stand out?” ” “That’s right,” says Marketer X. That’s why brands like xx, xx, and xx trust my company with their digital marketing.” “Why not?”
WRITTENT BLOG | MONDAY, JULY 14, 2014
[Data, Research] 77+ Resources for Amazing Copywriting
How People Read Online – Understanding how people read online (based on research) is important if you’re writing for the web. Data Insights into the Headlines Readers Click – Nathan Safran analyzes relevant statistics and data to establish what gets people clicking. Copywriting. Arm yourself with the knowledge needed to move people with words and you will need little else to make and save a ton of money. Regardless of which industry you’re in, when you need to effectively sell a product or service (or even an idea), copywriting is how you do it. What’s the solution? Books.
KIKOLANI | MONDAY, FEBRUARY 11, 2013
[Data, Research] WebMeUp SEO Dashboard Review
Data for each site usually populates quickly depending on the size of the site. Reviewing Your Website’s Data. Using the Keyword Research tab in this section, you can see stats about your keywords including the number of times they are searched and the traffic you can expect to see from them based on your current rankings. Reviewing Your Competitor’s Data. Last, but not least, you can research competitor’s backlinks in the Competitor Backlinks section. Keyword Research for Blogging. Adding Your Websites. That’s it! Overview.
WWW.WEB-STRATEGIST.COM | WEDNESDAY, MAY 13, 2009
[Data, Research] 50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ spicedawg56 It is! Search Summize.com for as much data as you can find in Twitter on your product, your competitors, your space. Learn how not to ask for 40 pieces of demographic data when giving something away for free. Example: what Jeremiah Owyang did for Hitachi Data Systems. At some point in the future, I will probably get that chance to that research. Gently.
GEOFF LIVINGSTON | MONDAY, APRIL 28, 2014
[Data, Research] Every Communicator Needs a Real Camera
A ton of data out shows the incredible impact visual media makes on engagement rates. Or a good photo site to research and license images from. There are many types of visual media marketers are using, from illustrations and graphics to video and photos. Perhaps the easiest visual medium to grasp and use is photography. Unfortunately, there is a growing school of thought that with an iPhone or Nexus smartphone, a communicator is well equiped to meet the needs of the visual thirsty stakeholder. Don’t kid yourself. Every communicator needs a real camera. Have doubts?
T2 SOCIAL | TUESDAY, MAY 19, 2015
[Data, Research] How To: Boost a Facebook Post to a Targeted Audience
Take some time and go through your post-level engagement data on Facebook. Do your research, and determine the answer to that question first. 2. If you’ve done your research in order to determine where you want to spend your money, start your boost by picking the very targeted audience that you plan on targeting with the new content. As Facebook transitions into a purely pay-to-play platform, marketers need to be familiar with the ins and outs of boosting posts on the network. Determine Your Target Audience. What value does a ‘Like’ have?
WRITTENT BLOG | MONDAY, JANUARY 13, 2014
[Data, Research] 10 Bizarre Inbound Marketing Strategies that Actually Work
When you factor in how quickly digital trends can change and the recent meteoric rise of mobile technology , it’s clear that smart marketers are in a perpetual state of research and development. Research has found that the opposite is true. Data scientist Dan Zarella found that 22 Tweets per day is actually optimal for brand engagement online. Image credit: FreeDigitalPhotos. There’s nothing old in the world of inbound marketing. You should almost never dismiss a marketing idea unless you’ve tested it on your own. Be Wacky. Tell Your Customers Who They Are. Gamification.
GEOFF LIVINGSTON | TUESDAY, AUGUST 2, 2011
[Data, Research] Give Them Something to Talk About
Research. Research provides context and a point of interest for folks to talk about, critique and learn from. Maybe you don’t have your own data to share, but there is plenty of external information. Also, if you look at most infographics today, they visualize analysis, sometimes private data, but more often, larger industry trends. President Obama and Jack Dorsey at the White House Twitter Town Hall. Everyone talks about relationships and the importance of two way interaction in social media. Social means sharing experiences and yes, talking. Then dig deeper.
BARE FEET STUDIOS | MONDAY, JULY 25, 2011
[Data, Research] Learning via the Social Media Game
Use for recruiting, research on potential contractors, ask/answer questions, create org profile. How often will you use this and what data or content would you like to include? Are you willing to do the research and pitch these bloggers? Tomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. It just shows you how much app and platform development continues in the sphere of online social networks and mobile options. And my savvy readers will recognize right away many more that I have not (yet!)
VIPER CHILL | THURSDAY, AUGUST 16, 2012
[Data, Research] Supercharge WordPress: A Little Known Way to Increase Pageviews & Conversions
The actual data center where ViperChill is located. To give you some actual data, here is how two tools viewed the site on two separate runs, before and after the server move: Speed Checker. While I won’t claim to be an expert on this topic, I’ve researched it enough to have a decent understanding of what I’m talking about, and my own speed improvement results really speak for themselves. This essentially removes the images EXIF data (information about the actual photo, like where it was taken, and with what camera) to reduce the overall file size.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Data, Research] Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community
Research Centers. Data Center. Network Infrastructure and Data Center Gear. Wide-Area Data Svcs. RESEARCH CENTERS: Applications-Standards | Applications Vendor Solutions | CRM / ERP | Databases | Directories | Grid Computing |.Net Friday, June 27, 2008. Security. Anti-Virus / Spyware / Spam. Compliance & Regulation. Firewalls / VPN / Intrusion. Services. Cisco Security Watch. Microsoft Security Watch. LANs & WANs. Broadband Services. Ethernet Switches. Metro Ethernet. Routers. WAN Optimization. VoIP & Convergence. IP PBX. Unified Communications.
BLUE FOCUS MARKETING | SUNDAY, FEBRUARY 9, 2014
[Data, Research] IBMer @EthanMCC Talks @SocialEmployee w/ @CKBurgees plus @tamicann video at #IBMConnect #socbiz #IBM
During our research for the book, one of the IBMers with whom we spoke extensively was Ethan McCarty (@ EthanMCC ), whose “bag of marbles” metaphor captured our imaginations as we were writing and heavily influenced our vision of what the social employee was all about. Other touch points we hit included the value of trusting and empowering a brand’s workforce, using social data to improve connectivity both internally and externally, and building buy-in for social initiatives in the C-Suite. AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at.
WORKFACE | TUESDAY, SEPTEMBER 6, 2011
[Data, Research] Messengers of Trust: Part II
The Why Companies will empower their employees to develop real-time relationships with customers on the Web because, despite the marvels of digital data organization and presentation capabilities, customers (humans) are organic beings, not machines, and still long for human contact in many buying situations. Rather, it inspired companies to research how they could replicate success through automation. In Part II it is my intention explain the why. In Part III I will discuss the how. In the offline world humans are the messengers of trust. Anything less than human is inhuman.
FEVER BEE | SUNDAY, MAY 19, 2013
[Data, Research] Review Your Existing Community Plans
Have you set a specific time to collect and analyze the data you need? Are your data collection methods valid? Is your community concept clear and based upon research you’ve undertaken? Is this based upon audience research? As part of our consultancy , we spend a lot of time reviewing a client’s existing plans for a community. There are a variety of things we look out for. Some we’ve listed below: Strategy. Do you have clear, ROI, goals? i.e. not likes/engagements but one of these ? Do you have a framework for measuring the health, progress, and ROI of the community?
VIPER CHILL | WEDNESDAY, NOVEMBER 17, 2010
[Data, Research] Link Trio: A Simple, Yet Powerful, Link Building Tactic
The defacto way to increase the number of backlinks to your site often involves tactics like guest posting, article marketing, directory submissions, and even finding link sources by searching through your competitors’ backlink data. Through my own experiments and research, it is becoming clearer by the day that the major search engines are giving more weight to the quality of backlinks you have, rather than the quantity. As everyone knows, if you want to increase the amount of traffic you receive from search engines, you need to build backlinks to your websites.
MASHABLE.COM | SUNDAY, OCTOBER 31, 2010
[Data, Research] How PR Pros Are Using Social Media for Real Results
Pepper offered some insight into how he uses social media with Palisade Systems , a business-to-business data loss prevention company. Because data loss prevention deals with sensitive data and often regulatory compliance (for things like HIPPA/HITECH, FERPA and others), having strong name recognition is important, as a known name can often be equated with trust. “Right now we are doing a lot of work to mash up social data with business data to get cause and effect. See how it works here. Claire McCaskill , the junior U.S. Are you a PR professional?
PAMORAMA | TUESDAY, AUGUST 31, 2010
[Data, Research] Social Media and Older Adults | pamorama
Young adults continue to be the heaviest users of social media, but their growth pales in comparison with recent gains made by older users,” explains Mary Madden, Senior Research Specialist and the report’s author. “E-mail is still the primary way that older users maintain contact with friends, families, and colleagues, but many older users now rely on social network platforms to help manage their daily communications.” All age groups continue to jump on the social networking bandwagon, and young adults still dominate. Average Age of a Facebook User?
BLUE FOCUS MARKETING | MONDAY, MAY 18, 2015
[Data, Research] Empowering employees to be brand ambassadors #amplifyfest #DW24 #DigitalWorkplace
Social technologies have revolutionized the modern workplace, providing employees with new communication and data sharing tools that allow them to collaborate and interact in exciting new ways. AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair. But while internal social adoption continues to grow, many organizations are still unsure how to best represent their brand in external social channels. The Important of Establishing Guardrails. Hope to see you there!
VIPER CHILL | MONDAY, FEBRUARY 27, 2012
[Data, Research] Do You Get It? Introducing My First Premium Plugin
And since I’m a total perfectionist when it comes to design and I love looking into stats and data, we added everything you could possibly need in a solution like this. Every single Skin you create has its own page for detailed analytics data, and our advanced impressions tracking will only increment statistics when a visitor sees your form, keeping your split-tests highly accurate. You don’t have to look far in the IM world to see people touting how powerful email marketing is. With my audience. want to know which eBook cover works best. Don’t believe us?
ADAM SHERK | TUESDAY, JANUARY 12, 2010
[Data, Research] The Most Popular NBA Teams on Twitter and Facebook
The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Fans love hearing directly from players, but they also identify strongly with the teams themselves. realize these figures change quickly, but the snapshot is useful for comparison. Great work, Adam.
WAXING UNLYRICAL | FRIDAY, MARCH 6, 2015
[Data, Research] How Much do Senior Pros Care About Using Social Media? Not Much
If you look at the research report , you’ll see that metrics and analytical skills don’t even make the cut when it comes to hiring senior pros. And, in fact, “quantitative data analysis” is one of the top 5 least desired competencies when hiring junior pros. CIPR has put it in black and white (and red): senior PR pros in the U.K. really don’t care about using social media. The The trouble is, smart strategic PR today demands it. So what will they do about it? PR pros using social media… not. This time it’s the U.K.’s O.M.G.
ADAM SHERK | THURSDAY, JULY 23, 2009
[Data, Research] The Most Buried News Sites on Digg
The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Back in March Soshable noted that 46% of the Digg front page is controlled by 50 websites. But I was curious what kind of push back some of these sites might be experiencing from Digg users.
JACOB MORGAN | MONDAY, JUNE 4, 2012
[Data, Research] The Darwinian Workplace: Kill the Weak and Drain the Strong
Stress in the workplace is already enormous, can you imagine what this would do? I’ve researched and worked with hundreds of companies from all over the world. I can’t say that anyone I have ever spoken or worked with has every told me about this type of an approach where they work. In fact, the entire enterprise collaboration shift we have been seeing has been focused on the exact opposite of this. ” Naturally this caught my attention. ” and. Over time, it may induce low performers to quit, leading to a higher-performing workforce and a constantly rising bar.”
SOSHABLE | MONDAY, JULY 16, 2012
[Data, Research] Social Media’s Influence on Investing
In warning against a possibility for fraud in using social media, the SEC notes that social media is being used for “research on specific types of stocks, background information of a particular broker-dealer or any kind of investment adviser, guidance on any kind of investing strategy, up-to-date information and news, or to simply discuss the markets with others”. Another way social media is being used is to mine data to measure sentiment to determine which way the market or a particular stock will go. SEC website ( [link] ). The hedge fund actually posted a 5.4% Featured fore
TWIST IMAGE | THURSDAY, JUNE 19, 2014
[Data, Research] The Only Screen That Matters
Elaborating on IDC''s outlook, Worldwide Quarterly Tablet Tracker research analyst Jitesh Ubrani stated, '' Apple ''s iOS-ification of Mac OS, and Microsoft ''s implementation of Modern UI throughout different form factors are clear indicators that we''re living in a mobile-first world. We live in a world where the vast majority of digital marketing is still being conceived, developed and nurtured for a Web and browser-based consumer, while the data is clear: mobile first. or having real sex with data ). sex with data. Welcome to the one screen world. billion units.
WWW.CLICKZ.COM | TUESDAY, JANUARY 4, 2011
[Data, Research] Why Host a Blog on Your Corporate Website?
Social Media Influenced Just 5% to Visit Retail Sites AT&T Puts Ratings and Reviews on Facebook Page WPP Buys Blue State Without Key Obama Digital Staff 10 Social Media 2010 Highlights (Data Included) Firefox Aims to Go Beyond Do-Not-Track Amazon.com Android BP Dell E-commerce FTC Facebook Google Groupon Nielsen Privacy Sears Twitter World Cup iPad ); //]]> SUBSCRIBE TO NEWSLETTERS Get ClickZ Search newsletters delivered right to your inbox. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Thought leadership is a good thing.
BLUE FOCUS MARKETING | FRIDAY, NOVEMBER 22, 2013
[Data, Research] Why @Jill_Rowley is Changing the Culture of #Oracle to Become an Enabled Social Business #df13 #SocialSelling #socbiz
Explains Rowley : If you just look at the data, 92% of B2B buyers start their search on the web, and 82% of the world’s online population can be reached via social networks. AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at. Earlier in this month, I shared a post about marketing extraordinaire Jill Rowley (@ jill_rowley ) and her inspirational efforts to build engaged cultures of social employees. After all, acting in a spirit of mutual assistance and community is what being a social employee is all about! different kind of ROI. FOR EWORD by David C.
KYLE LACY | THURSDAY, JUNE 24, 2010
[Data, Research] 6 Ways to Benefit from Gatorade’s Social Media Mission Control
Everyday companies are spending more energy and time on creating social data. Research what consumers are saying, tweeting, blogging, trending all in regards to your industry. 5. What do the following 6 things have in common? 1.Track Media Performance. 2.Monitor Sports Landscape. 3.Tracks Sports Trends and Buzz. 4.Track Brand Attributes. 5.Monitor Online Discussion. 6.Proactive Social Media Outreach. This is Gatorade’s Mission Control. Why should you care? Well, this is the future. Gatorade has an impressive, to say the least, social media command center. Be Creative.
WRITTENT BLOG | THURSDAY, JANUARY 16, 2014
[Data, Research] 7 Ways Google Changed in 2013, and How it Should Affect Content Creation
Between the surprising Hummingbird Algorithm rewrite in August and the sudden disappearance of keyword data in September, it often seemed like major changes were coming at a fast and furious rate. Google’s getting much better at determining whether someone’s search query is transactional, research-oriented, comparative, or any number of other factors that can represent the various stages of the sales funnel. You’ll derive a lot more benefit from a well-researched article that answers a question than inserting a given keyword into your content perfectly 10 times. 5. Panda 2.0
WEB METRICS GURU | THURSDAY, OCTOBER 7, 2010
[Data, Research] Monitoring Social Media 2010 in Boston – A Recap
really enjoyed my contacts with Glide Technologies on this trip and did get to see a glimpse of their new intelligence platform which was very impressive (I’ll be writing about that separately); Keith Holder-Woods who guides Research at Glide Technology spoke in depth on the concept of Context extraction in Social Media Monitoring. Even at my webinar last week, some were upset that finding data or meaning was as much work as it is turning out to be. Just about all the presentations for #msm10 Boston are here , here and here. The ROI of Social Media Monitoring. More later.
THE WAY OF THE WEB | SATURDAY, MARCH 3, 2012
[Data, Research] Creating categories and definitions by doing, not debating
provide research for my own projects. provide research for other people. Put stuff out there and look at the response, using the wealth of data that is available and complimenting it with the right research. I just read a post by Peep Laja which talked about the old advice of inventing a new category to be able to charge more for your products than just slotting into a predefined definition, followed by a post by Neville Hobson on an attempt to redefine what PR means. When I try and define what I do for people, it comes out as: I write for my own projects. Buffer.
KYLE LACY | WEDNESDAY, FEBRUARY 9, 2011
[Data, Research] 40 Ways to Build Trust in Your Brand on Social Media
If a client or potential client is researching social media and your name is ranked for the search terms… you are building trust. Whether or not the sales data changes it is still important to build out a costumer service model for your company or organization’s social media consumption. In the new economy there is one major truth that stands above the rest. Trust equals revenue. If you are a small to mid-sized business or organization it is the amount of trust you can build between people that strengthens your brand. Digital marketing can help you build that trust. 1.
SOCIALNOMICS | SUNDAY, MARCH 2, 2014
[Data, Research] The Social Media Resignation: Bright Idea or Digital Downfall
While more extensive research shows that this particular incident was a hoax it is still a virtual advertisement to encourage people to try other types of mobile resignations. For example, a Pew Research Center analysis reminds us that as of February 2014, young adults with just a high-school diploma earned 62 percent of the typical salary of college graduates. A May 2013 New York Times article notes that college graduates’ unemployment rate was 3.9% A current and popular social media fad is posting job resignations online. compared to 7.5% for the rest of the population.
FREELANCE SOCIAL MEDIA | WEDNESDAY, MARCH 12, 2008
[Data, Research] The End of the Web Consulting as We Know It
Usually the most effective way to determine what would work would be to conduct extensive market research through surveys or focus groups, both of which take a great deal of time and resources. Google’s Website Optimizer puts the power of the large consulting firms into the hands of the site owner. I was amazed at how easily it was to set up the tests and how profound the initial data was. I am now obsessed with checking the stats and can’t wait to start the next test. will keep you posted on the results of the tests and keep you up to date on my impressions. Media.
PROACTIVE REPORT | WEDNESDAY, JULY 21, 2010
[Data, Research] Listening to the Online Conversation
Social media offers you the opportunity of doing in-depth research, listening to conversations and hearing feedback we’ve never had access to before. There are tools to mine that data and get intelligence that can inform your PR strategy and hone the messaging. Based on this data Hennessy created a tour called Hennessy Artistry. For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. The Internet changed that. Listen, learn and respond.
PUSHING SOCIAL | WEDNESDAY, AUGUST 15, 2012
[Data, Research] How The Olympic Legacy Can Make You A Champion Blogger
But behind the on track performance is an impressive commitment to research and performance analytics that’s helped the likes of Sir Chris Hoy and Laura Trott take control. To push the frontiers of your blogging game you need data. More Blog Promotion Tips. Georgina has been a long-time friend of Pushing Social. I was thrilled to see her guest blog post submission. Georgina has fantastic insight on writing and the blogging process. I’ll let you see for yourself. . You see, a gold medal athlete has a lot in common with a champion blogger. Harness your blog for good.
VIPER CHILL | THURSDAY, AUGUST 1, 2013
[Data, Research] $1K Profit (Almost) in 1 Week: My PPC Case Study
used a terrible image which was much smaller than the Facebook allowed dimensions and really didn’t get to test more than 2 headlines properly, but it was nice to see how big a difference just a headline makes once again. I do enjoy this kind of data; especially when you can get it so fast. Here’s the data from one campaign: As you can see, the data was pretty interesting here. need to research other tools (or anyone in the comments?) The reason I paid for it in the first place was to get more insights into the data that Alexa currently has.
DREW'S MARKETING MINUTE | WEDNESDAY, SEPTEMBER 23, 2015
[Data, Research] How are your multicultural marketing strategies?
According to Geoscape research, Hispanics currently represent 18 percent of American households but were responsible for nearly half of the growth in consumer spending from 2013 to 2014. Between Asian-American and Hispanic markets, the groups accounted for two-thirds of the total economic spending growth. “By understanding cultural nuances and marketing in a proactive and data-driven manner, marketers are positioned to grow ROI…however, none of this happens overnight,” added César M. This is no longer a scenario of replacing images or localizing content into a different language.
STAY N' ALIVE | WEDNESDAY, JANUARY 19, 2011
[Data, Research] FamilySearch.org To Discuss Living/Dead Relationship Technology With New RootsTech Conference
One of my favorite things to do is research my family history. RootsTech, FamilySearch.org’s new Family History Technology conference, aims to get all the best minds in this industry together to discuss these challenges, and share new ways of approaching relationships and data archiving and retrieval in this life and beyond. The fact is I love technology that brings us closer together, both in real life, and the life beyond. That’s why I’m really excited for the conference FamilySearch.org is putting on for Technology professionals of all types called RootsTech.
DIGIGEN | FRIDAY, AUGUST 13, 2010
[Data, Research] A New Focus on Social Business Strategy.
By mattbamfordbowes on August 13, 2010 I have been talking about Social Media for awhile. Put simply, I don’t think the use of social media channels or the choice of technology, is the best way of understanding how to become more social. My preference and desire has always been to work with great brands from the inside, helping them to think more openly about how they interact with consumers, their customers and of course some of the most important people in the building.their co-workers. It seems to me that we are at the second stage of a revolution in thinking.
JACOB MORGAN | THURSDAY, OCTOBER 9, 2014
[Data, Research] Is “Privacy and Security” Really Dead?
– Pew Research. How to make your personal data more valuable? The impact of privacy and data for consumers and individuals. What happens if people don’t value their personal data? 55% of internet users have taken steps to hide from specific people or organizations. - Pew Research What this episode is about and why you should care A few weeks ago on Forbes, I wrote an article called, Privacy Is Completely And Utterly Dead, And We Killed It, as a follow up to that article I wanted to do a podcast. To What happens if people don’t value their personal data?
WRITTENT BLOG | TUESDAY, MAY 7, 2013
[Data, Research] How Much Do Quality Copywriting Services Cost?
Over 90% of marketers are currently using custom content to generate leads, and sales, according to research by the Content Marketing Institute. While most freelance writing rates are based on words written, not hours put in to a given project, the most-reliable data sources are on copywriters salary. using BLS data, and $0.15 by Eloqua’s estimates. The more research, statistics, and facts necessary to impress your prospects, the more you should expect to pay for content. How Much Research Is Required? Normal. 0. false. false. false. hourly.
WEB METRICS GURU | WEDNESDAY, APRIL 13, 2011
[Data, Research] Monitoring vs. Measurement – MyCustomer.com Article and a New Taxonomy need to choose platforms and tools
You are collecting the actual information that your research runs across in the form of words and images: tweets, blog posts, comments, photos, videos and audio podcasts. Market research. Here are key areas of traditional enterprise research to monitor and measure: PR effectiveness : Influencers activity and coverage of you and your topics. Is there a relevant fan club your Google research has uncovered? “You’ll likely find that accurate assessment of the uber-measures requires professional primary research. Cecilia also co-produces NY Data Stories.
FEVER BEE | TUESDAY, FEBRUARY 26, 2013
[Data, Research] How To Build An Online Community: The Ultimate List Of Resources (2013)
Online Community Strategy & Data. Easy -vs- Difficult -vs- Impossible: Exporting Community Data. Turning Data Into Activities: A Simple Example. Using Data To Prevent Violations Of The Rules. Measuring An Online Community: Master Your Data To Gain An Unfair Advantage. Data Secrets. What Data Disproves Common Community Myths. Robin Hamman (1997)- Introduction to Virtual Communities Research and Cybersociology Magazine Issue Two. This is a collection of my favourite and most popular posts from the last six years. Strategy & Planning.
GEOFF LIVINGSTON | FRIDAY, FEBRUARY 7, 2014
[Data, Research] Are Science Fiction Fears About Technology Reasonable?
War itself is something that is a result of modern agricultural and political structures, say researchers. Society will certainly reap the economic benefits of data. Science fiction offers strange futuristic views of technology. Some are positive, but most lean towards dystopia. Are technological fears portrayed in science fiction reasonable? As a species, humans adapt technologies blindly with the hope of achieving promised benefits. We rarely consider societal impact. This is a huge issue, in my opinion. Is such dialogue pure fear of change? The combination creates volatility.
BLUE FOCUS MARKETING | TUESDAY, SEPTEMBER 2, 2014
[Data, Research] [VIDEO] Create Your #SocBiz Pilot Program #EmployeeAdvocacy #SocialEmployee
As Maria Poveromo (@ mariapoveromo ) told us during research for our book The Social Employee , an internal audit at Adobe (@ Adobe ) found exactly that. You may enjoy reading: “ The Most Cost-Effective Market Research That’s Right Under Your Nose: The Employee Survey ” by Kevin Randall ( @kevinbrandall ), Afterword Author of The Social Employee and Movéo Vice President of Strategy and Planning. Such involvement gives leadership the opportunity to share their organizational vision, a process that research shows is overwhelmingly supported by employees. Step 1: Listen.
SOCIALNOMICS | TUESDAY, AUGUST 4, 2015
[Data, Research] How long are we spending on our phones?
According to researchers at the University of Derby it definitely is, with 13% of subjects being classified as addicted to their smartphones – that’s one in eight people. Government data reveals that 22% of fatal road traffic accidents involve mobile phones that have served in some way as a distraction. Researchers at the University of Baylor investigated moods and behaviour, finding that “a person who is moody and temperamental may be more likely to be addicted to their cell phone than more stable individuals”. Frequency = Addiction. hours a day on our devices.
SOCIALNOMICS | MONDAY, JULY 27, 2015
[Data, Research] Keeping Your Readers Engaged Using Social Media
Two major thrusts will be involved in engaging readers – the psychological aspects of appeal and solid data mining that finds and engages the right demographic. Here, then, are the specific things that research shows promote reader engagement. This may take research and some solid creativity, but it is a truly effective way to keep people coming back and spreading your brand all over the place. Data Mining for Your Correct Demographic and its Behaviors. Social Data Mining will give you great information, such as: When your target audience is online.
BARE FEET STUDIOS | THURSDAY, SEPTEMBER 30, 2010
[Data, Research] Social Media Measurement and the Stages of Change | Bare Feet Blog
Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one of your most useful metrics. think Tom and I would agree though the ex post facto method will leave out some of the more relevant data points. Yesterday Tom was looking at some of things that are not easily measured, aka “ The Unmeasured Power of Social Media and why we should not be blinded by just sales data as in many cases it cannot tell the whole story. people! Really? It did, over and over again.
SMTHREE | WEDNESDAY, MAY 9, 2012
[Data, Research] Social Media For Fun and Profit
This has been proven in a study by the market research firm Penn Schoen Berland for the Hollywood Reporter. However, it is nice to finally have some data to back this up. This just in…apparently the reason everyone posts on Facebook , tweets from their smart phone, writes a blog, checks in on foursquare, pins recipe’s on Pintrest and watches video on You Tube is because…wait for it - it’s FUN! Don’t take my word for it. The sample was based on a demo of 13-49 so its pretty comprehensive. Personally, I have been preaching this mantra for years.
TWIST IMAGE | WEDNESDAY, OCTOBER 30, 2013
[Data, Research] What Keeps The Chief Marketing Officer Awake At Night? - Part 3
We''re not just talking about the availability of that much more consumer information or data to help brands make better decisions and connect more powerfully with their consumers (you can read more about that in the last installment: What Keeps The Chief Marketing Officer Awake At Night? As data and analytics take a more predominant role in business decisions, marketers are going to face a world where IT (both hardware and software) to operationalize the department of marketing is going to hit some exponential growth curves. s ''Internet Of Everything'', Says ABI Research ).
SPIN SUCKS | THURSDAY, FEBRUARY 16, 2012
[Data, Research] McDonald’s May McFail, But They Still Have the Monopoly On Games
Tweets that include location data were plotted on the heat map, and over time the map changed as more winners were announced. When we first added a social media component to Monopoly we used just one channel, which we picked based upon what the research told us would be best. Today’s guest post is written by Anne Weiskopf. I don’t frequent McDonald’s, or any fast food restaurant, but I am a fan of their business model. They’re a $27 billion dollar company that is not afraid to test customer engagement using social media. And for customers? Website hits.
CONVINCE & CONVERT | TUESDAY, APRIL 7, 2015
[Data, Research] How to Apply Youtility to Internal Communication
So, in addition to investigating employee engagement data to understand what drivers from the list above are most relevant to your unique employees, you may also want to: Ask HR for insights. For For example, they may be able to provide you with themes from exit interview data or other employee statistics. As Jay writes in his book, it is worthwhile to spend the time, effort, and resources to research questions like, “What do you read?” So, to create a robust measurement strategy for your efforts, you must first find out: What metrics or data are available?
WRITTENT BLOG | MONDAY, FEBRUARY 17, 2014
[Data, Research] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
Zarrella’s research on social media click-throughs has found a strong correlation between verb usage in titles and content clicks: Image credit: Dan Zarrella. Research by SEO firm Conductor confirms that what these companies are up to work, releasing data that states specific titles outperform their more-vague counterparts by 15%. Writing blog titles isn’t much of an art. That may come as a shock, but the longer I’m in the business of content marketing, the more I begin to believe that it’s actually a science. Relevance. Appeal. Shock-Value. Perceived Value. twitter. media.
KIKOLANI | FRIDAY, JANUARY 13, 2012
[Data, Research] Fetching Friday – Resources Mashup & Unseen Sea
Questions To Streamline Your Keyword Research – Use these five questions to streamline and simplify your keyword research, from your first meeting with the client. Testing the Accuracy of Visitor Data from Alexa, Compete, Google Trends, Doubleclick & Quantcast – These sites report massively lower and wrongly trending data – and SEOmoz isn’t alone in experiencing this frustration. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Freelancing.
CONVINCE & CONVERT | MONDAY, JULY 27, 2015
[Data, Research] 10 Tips to Shave Hours Off Your Social Media Marketing
According to recent research by LinkedIn , 94% of all SMBs in the United States leverage social media for marketing themselves to their audiences. By scheduling posts via the tool and sharing data to help them out along the way, you’ll not just speed up the content creation process—you’ll also be empowering your colleagues. And a lot of them are pretty good at it, too. 60% of SMBs that embraced social media claimed that social media marketing got them new customers. With that kind of success, it follows that social media marketing involves some painstaking hours of work.
JACOB MORGAN | THURSDAY, DECEMBER 12, 2013
[Data, Research] Working at a Big Company Doesn’t Give You the Job Security You Think it Does
These cuts are made by people in the finance department who are looking at balance sheets and data, not at people; in fact many call this “trimming the fat.” Research shows that by the year 2027, 75% of the companies on the S&P 500 will be replaced. The assumption of working for a large established company has always been that there would job security. You should always take a job at a big strong company because at least you know will be there for a while,” is what people used to say. In fact, many people today still believe this. Where’s the job security at these companies?
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, DECEMBER 22, 2009
[Data, Research] Tweet Spinner Review: A Powerful Application to Manage Your Tweets
Personally, I think something along the lines of an exportable data set would be excellent, but I’m a digital pack rat. Based on this data, you might opt to prune followers. Even if you’re a small company, the keyword following options are superior, and it’s a lot of fun to actually get statistical data to see how well you’re doing. Thanks for doing the research. It’s especially difficult to build up a strong following. Fortunately, Tweet Spinner is here to help. Tweet Spinner Feature Set Tweet Spinner features four main features.
SOCIALNOMICS | TUESDAY, SEPTEMBER 4, 2012
[Data, Research] McKinsey Weighs In on the Future of the Social Economy
Despite the popularity of social media with businesses, new research from McKinsey suggests that businesses are leaving value on the table, to the tune of billions of potential dollars. When McKinsey released new research this July on the changing face of the social economy dubbed ‘ The social economy: Unlocking value and productivity through social technologies ’, we eagerly devoured it. Companies are tapping into what consumers do and say to one another on social platforms, gathering unfiltered feedback and behavioral data (e.g. Influence on Social Commerce. Trillion.
JACOB MORGAN | THURSDAY, DECEMBER 20, 2012
[Data, Research] The DARPA Collaboration Experiment and What it Means for Your Organization
In 2009, DARPA (Defense Advanced Research Projects Agency), which is a research arm of the U.S. Social media can be used as a valuable data source. Department of Defense, put forth an interesting challenge. They were going to place 10 red, anchored, 8 foot tall weather balloons across the United States and have teams compete to see who can identify the location of all ten balloons first; the winner gets $40,000…that’s it. No other information was disclosed aside from the fact that somewhere in America there were 10 giant red balloons hovering somewhere.
PROBLOGGER | TUESDAY, JANUARY 20, 2015
[Data, Research] 500 Top-Tier Publishers Tell You What They Want from Content Marketers
If you’ve done your research on the kinds of assets the publisher typically embeds, this will work to your advantage; if you haven’t, you may lose their attention before they open your email. In our survey we learned some of the assets publishers request most: 85% want raw data. While they won’t publish the raw data, having quick access to your research information will help them verify your findings and explore their own interests more. 65% want data visualizations. This is a guest contribution from Kelsey Libert from Fra ctl. What does this mean?
ENGAGE | WEDNESDAY, APRIL 6, 2011
[Data, Research] 101 Online Video Stats to Make Your Eyes Glaze Over
Roughly 66% of the world’s mobile data traffic will be video by 2014. million words according to Dr. James McQuivey of Forrester Research How is online video changing the industry of business? T here’s a pretty good chance you just finished watching one before you arrived here. And after seeing how long this post is, there’s a pretty good chance you’ll abandon this in a few seconds to watch a video online instead. But, don’t worry, you wouldn’t be the only one. Just how prevalent is it? Internet audience viewed a video online. By 2013, 90% of Internet traffic will be video.
SOCIAL MEDIA NETWORK MARKETING | THURSDAY, AUGUST 19, 2010
[Data, Research] Benefits of Online Reputation Management - Social Media
Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More creativecommons.org Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Social Media Ne.
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