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  • UNBOUNCE.COM  |  THURSDAY, AUGUST 4, 2011
    [Data, Research] Measuring Social Media ROI & Goal Conversions with Google Analytics 5
    Save your custom segment Click on the Preview Segment to ensure that your segment is pulling in the right data, and then click on Save Segment to save your changes. Seeing Your Social Media Goal Conversions and ROI Whenever you want to view data specifically related to your social media referrals, you can do so by clicking on Advanced Segments , checking the box next to your custom Social Media segment, and clicking Apply. Now you can go through all of your Analytics looking at only Social Media related data including your conversions. Step 1. Step 2. Step 3. Thanks!
  • GEOFF LIVINGSTON  |  TUESDAY, AUGUST 2, 2011
    [Data, Research] Give Them Something to Talk About
    Research. Research provides context and a point of interest for folks to talk about, critique and learn from. Maybe you don’t have your own data to share, but there is plenty of external information. Also, if you look at most infographics today, they visualize analysis, sometimes private data, but more often, larger industry trends. President Obama and Jack Dorsey at the White House Twitter Town Hall. Everyone talks about relationships and the importance of two way interaction in social media. Social means sharing experiences and yes, talking. Then dig deeper.
  • WAXING UNLYRICAL  |  TUESDAY, DECEMBER 20, 2011
    [Data, Research] This Communication Plan Doesn’t Smell Like Christmas Cookies
    However, recent data from the Workshop’s global Awe and Wonder meter shows there has been a steady decline in enthusiasm for the holidays. Research and Analysis. The formal research showed that jarrers were dissatisfied with traditional forms of secular celebration and see gifts less as something special but as the completion of their order. Without the input of communicators and marketers  far and wide I fear Christmas may be doomed. Let me explain … The other night in a haze of nog and toddies I noticed that the table next to mine had elves – two of them. 
  • WEBBIQUITY SMM  |  THURSDAY, JANUARY 19, 2012
    [Data, Research] Web Presence Optimization Software Review: gShift Labs
    Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. From a pure competitive research standpoint, gShift isn’t quite as robust as a tool like SEMRush (which provides AdWords keywords and click costs in addition to complete target organic keywords), but it does offer significant integrated functionality nonetheless. gShift has partnered with WordStream for its integrated keyword research functionality. Features. site) is helpful.
  • GAURAVONOMICS  |  THURSDAY, OCTOBER 7, 2010
    [Data, Research] 18 Social Media Use Cases: Conversation, Campaign and Community.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « How to Design Social Games That Are Easy to Learn (Accessible) But Difficult to Master (Challenging)? Simple Framework to Measure the Effectiveness of Social Media Programs » 18 Social Media Use Cases: Conversation, Campaign and Community Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! The social media strategy process has six steps – 1.
  • MASHABLE.COM  |  THURSDAY, NOVEMBER 4, 2010
    [Data, Research] 5 Proven Strategies for B2B Social Media Marketing
    Be a Knowledge Source Chadwick Martin Bailey (CMB), a global, mid-size market research and consulting firm, uses social media to increase its reach within the market research community, demonstrate thought leadership, and increase the likelihood of being found via the Internet Internet , according to Josh Mendelsohn, CMB’s VP of marketing. It's an awesome website analysis tool that provides all kinds of data in regards to web traffic and SEO. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Learn more. Be a resource.&#
  • GEOFF LIVINGSTON  |  FRIDAY, NOVEMBER 26, 2010
    [Data, Research] Journalism Skills for Everyone
    And while some assume that digital natives will be increasingly skeptical of the information they are consuming, research demonstrates that in fact, generation Yers have superficial information-seeking and analysis skills. The five Ws (and H) of journalism represent the critical core of story research. Just teaching our internet citizens to instinctually ask questions when they consume online information would make great strides towards better comprehension of data… and freely offered opinions and the source of information. faulty opinions and hypocrisy.
  • PROACTIVE REPORT  |  FRIDAY, JUNE 4, 2010
    [Data, Research] Social Media Training is not just for PR. Learn to be a Social Business
    He spoke about the depth of unfiltered intelligence available in social conversations and the value this data has for an organization. Monitoring Monitoring and analyzing social converations is faster, more accurate and costs about one-tenth of traditional market research. Most companies are not sure what to do with the data and are not organized to use the information. Mine the data and find those gems of intellegence. The first speaker was Esteban Kolsky of ThinkJar. Kolsky was a Gartner analyst and now does work on social CRM and strategy. Use tools. 
  • GREG VERDINO  |  TUESDAY, OCTOBER 20, 2009
    [Data, Research] What if the future of technology is more sand than silicon?
    You can learn more about the project and its inspiration in Alexis's own words  ( video ): So of course technology plays a role -- the real world experiences are informed by all of the online and media information available to DiorActive "builders" as they research the issues they'll bring to life. As marketers, we intuitively (if not through hard and fast data) understand that online activities ranging from traditional digital advertising to web-based research and social media word-of-mouth translate into real world behaviors. Let me explain.
  • KOKA SEXTON  |  TUESDAY, MARCH 24, 2009
    [Data, Research] Is Your Executive on Twitter?
    Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. When I put the post together on how businesses could use Twitter , something like this was unavailable. ExecTweets may have the most comprehensive list of executives using Twitter and the list keeps growing. What is ExecTweets? Which executives are featured on ExecTweets? Leave a comment!
  • KOKA SEXTON  |  TUESDAY, MARCH 24, 2009
    [Data, Research] Koka Sexton dot Com
    Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. When I put the post together on how businesses could use Twitter , something like this was unavailable. ExecTweets may have the most comprehensive list of executives using Twitter and the list keeps growing. What is ExecTweets? Which executives are featured on ExecTweets? Leave a comment!
  • CONVINCE & CONVERT  |  THURSDAY, NOVEMBER 11, 2010
    [Data, Research] The 3 “Ly”s of Social Media
    But it’s not really about the bits and bytes and data and Dick Costolo, is it? That’s the second most important “ly&# – the satisfaction of being able to interact with each other and with companies in a semi-human fashion (well documented in ExactTarget’s (client) Subscribers, Fans, & Followers research). Tweet Sure, the gadgets and gizmos and the apps and androids of social media make it more convenient for us to interact with one another, and with brands. It’s why exile used to be a punishment literally worse than death. etc.).
  • JOEY STRAWN  |  MONDAY, NOVEMBER 21, 2011
    [Data, Research] Social Media and Games, Level 1
    Today I want to simply explain what games are and some interesting stats I’ve encountered along the way in my research. Within 9 months of its release, players of Halo 3 had accumulated enough data to fill 1/50 of the entire collection of written works of humankind from the beginning of recorded history. Tweet. This is a post many of you have read before, but I figured it would be good to revisit it because of the new direction of JoeyStrawn.com. This is one of the first posts I wrote, introducing the subject earlier this year, so I figured it was a good place to start.
  • BLUE FOCUS MARKETING  |  TUESDAY, JANUARY 29, 2013
    [Data, Research] Join #WhartonFoA #SuperBowl Ad Tweet Meet- Help Us CrowdVote the Best Commercials
    It’s official: compelling research shows that the more sharing, the more fame, the better for the brand.  With data showing that two-thirds of TV viewers are using multiple screens, how are marketers planning and orchestrating across tablets, smartphones, TV and more. Or are the brands using it as part of a bigger ecosystem and bigger data analytics to impact ROI?  The Super Bowl is to Madison Avenue as the Oscars are to Hollywood: all eyes are on us.  Who will win and who will lose?  We’re talking Brands as much as Baltimore.  Social Media as much as San Francisco.  What??)
  • WEB METRICS GURU  |  MONDAY, SEPTEMBER 6, 2010
    [Data, Research] Coming to Social Media ROI, Labor Day &Web Journal Sept 3rd -5th, 2010
    One other difference between us is that I’m far more interested in the data itself , including data integrity, because I’m rooted in being an analyst and if we don’t have great data to work with it’s hard to get past that. Social Media Strategists, on the other hand, often don’t care all that much about the data or how to collect it ( which I think is a big mistake ) and tend to focus on interesting new ways to communicate brand messaging; measurement strategy and goals are  tacked on, as needed.  could not agree more.
  • WEBBIQUITY SMM  |  FRIDAY, OCTOBER 5, 2012
    [Data, Research] Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far
    Best Social Media Stats, Facts and Marketing Research of 2010 (January 17, 2011). Learn how buyers use social media, which platforms are most effective, and more here in the best social media marketing stats, facts and research of 2010. If you crave social media stats and data (clearly a popular topic), check out the much newer collection of such in 79 Remarkable Social Media Marketing Facts and Statistics for 2012. After 32 months (time flies when you’re having fun!) and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date.
  • COVISIO  |  WEDNESDAY, MAY 5, 2010
    [Data, Research] My Takeaways from MarketingProfs B2B Forum
    Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. My Takeaways from MarketingProfs B2B Forum MarketingProfs B2B Forum just finished up.  Cinco de Mayo Fiesta. In any case, it was time well spent in Boston and here are my key takeaways from the event! McIntosh, Mac McIntosh Inc.
  • WRITTENT BLOG  |  THURSDAY, SEPTEMBER 5, 2013
    [Data, Research] 15 Ways to Make Your Social Media Strategy a Complete Fail
    Failing to track metrics means you’re operating off gut feelings, not data. Practical Fix: Perform research on your current customers’ social media habits, and ensure your company’s buyer persona profiles include insight on internet usage and research tendencies. The graphic below from Pew Research includes brief insight into the typical demographics of major social platforms: Image credit: UPenn Social Book. However, according to research by Constant Contact , only one out of four small businesses publishes to Facebook daily: Image credit: Heidi Cohen.
  • WRITTENT BLOG  |  THURSDAY, JANUARY 16, 2014
    [Data, Research] 7 Ways Google Changed in 2013, and How it Should Affect Content Creation
    Between the surprising Hummingbird Algorithm rewrite in August and the sudden disappearance of keyword data in September, it often seemed like major changes were coming at a fast and furious rate. Google’s getting much better at determining whether someone’s search query is transactional, research-oriented, comparative, or any number of other factors that can represent the various stages of the sales funnel. You’ll derive a lot more benefit from a well-researched article that answers a question than inserting a given keyword into your content perfectly 10 times. Panda 2.0
  • SOCIALNOMICS  |  TUESDAY, SEPTEMBER 4, 2012
    [Data, Research] McKinsey Weighs In on the Future of the Social Economy
    Despite the popularity of social media with businesses, new research from McKinsey suggests that businesses are leaving value on the table, to the tune of billions of potential dollars. When McKinsey released new research this July on the changing face of the social economy dubbed ‘ The social economy: Unlocking value and productivity through social technologies ’, we eagerly devoured it. Companies are tapping into what consumers do and say to one another on social platforms, gathering unfiltered feedback and behavioral data (e.g. Influence on Social Commerce. Trillion.
  • SOCIAL MEDIA MARKETING  |  TUESDAY, APRIL 23, 2013
    [Data, Research] This Week in Social Media – 4/24/2013
    The full set of data tables are available directly from Ipsos under the "Detailed Tables" link. Google has launched Inactive Account Manager to allow users to determine what to do with their data after they die. report out by the Pew Research Center indicates that 63% of Americans say they followed the story very closely, among the highest interest in any news story in the past decade. 'A roundup of relevant links affecting our industry. These are those links. And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. The U.S.
  • VIPER CHILL  |  WEDNESDAY, NOVEMBER 17, 2010
    [Data, Research] Link Trio: A Simple, Yet Powerful, Link Building Tactic
    The defacto way to increase the number of backlinks to your site often involves tactics like guest posting, article marketing, directory submissions, and even finding link sources by searching through your competitors’ backlink data. Through my own experiments and research, it is becoming clearer by the day that the major search engines are giving more weight to the quality of backlinks you have, rather than the quantity. As everyone knows, if you want to increase the amount of traffic you receive from search engines, you need to build backlinks to your websites.
  • WEB METRICS GURU  |  FRIDAY, MAY 25, 2012
    [Data, Research] Memorial Day Weekend Post and Web Journal – 5/20 – 5/25/2012
    The session I’ll be speaking to twice is Dymistifying Data. DEMYSTIFYING DATA. Description: Making sense of Google Analytics, Facebook Insights, EdgeRank, Conversation Analysis and other similar free data research tools to help better your online presence. Gary Angel’s post Digital Segmentation was one of his best, and I’m looking forward to our webinar next month of Big Data. Update: My guess is I’ll get to post again this weekend, but just in case, I’ll memorialize now, since I haven’t had time over the last week.
  • CONVINCE & CONVERT  |  SUNDAY, MAY 25, 2014
    [Data, Research] 11 massively doable ways to increase conversions with better forms
    Keeping forms as short as possible is a best practice, but sometimes you really need extra data in particular circumstances. Use social log-in to save visitors time Research from Janrain (a Convince & Convert sponsor) did a test with the New Zealand Herald and found a 500% increase in user registrations once they allowed visitors to the site to create profiles using social log-in. ” In general, we don’t spend enough time thinking about conversion rate optimization and the impact of forms on that critical metric. Don’t. They WANT to be on Facebook. Do this.
  • PROBLOGGER  |  WEDNESDAY, DECEMBER 14, 2011
    [Data, Research] Your “How-To” Post Will Fail If You Don’t Use These Techniques
    Start with detailed research. But it’s never easy coming up with that content, which means you need to do a little research. You may not need all this information right away, but this kind of research will prepare you for what’s going to come next. Show the visual data, always. See, today you need to show the data. You have complex data simplified in a picture. For example, here’s a visual data explaining how Page Rank works : And with the blogging tools available today, you don’t have to be a designer to provide good visual data.
  • KIKOLANI  |  FRIDAY, JUNE 24, 2011
    [Data, Research] Fetching Friday – Resources Mashup & Sloths
    80+ excellent examples of creative contact and web form designs – attractive in-page forms to receive data from users on your website. The ultimate guide to keyword research – 15 resources to finding keyphrases for your niche plus a detailed explanation of keyword research for bloggers and affiliate marketers. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. Business / Career. Also featured in Forbes.
  • ONLINE COMMUNITY STRATEGIST  |  THURSDAY, DECEMBER 10, 2009
    [Data, Research] Poll: Teens expect access to social networks at work « Online.
    The data have heightened meaning in light of the findings of another Ethics & Workplace Survey, also conducted recently by Deloitte. Additional resource: Deloitte Ethics & Workplace Survey Methodology: The 2009 Junior Achievement/Deloitte Teen Ethics Survey was conducted by Opinion Research Corporation the week of September 21, 2009. days ago This one caught my attention: Junk research, shabby journalism and social media. Will they get a rude awakening, or will this be the status quo by the time they enter the workforce? Ainar D. total of 1,000 U.S. percent. mrh] [.]
  • WEB METRICS GURU  |  WEDNESDAY, JULY 13, 2011
    [Data, Research] A new good book on Listening Systems AND Integrating Digital into the Physical World – Web Journal – July 12 & 13th, 2011
    Turning Social Media Conversations Into Business Advantage , which is published by The ARF (Audience Research Foundation) which I promptly bought for my iPad via Amazon Kindle reader. Also noticed that in this book Steve mentioned Source Selection is very important in Social Listening, which goes along with I found in doing research for Social Media Analytics. In fact, the quality of the data feed is the most important aspect of Social Media Analytics – without that, hardly anything else matters. Haven’t had much time to post. Rappaport    titled  Listen First!:
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 18, 2012
    [Data, Research] 4 Quotes That Show Facebook’s New Touchy-Feely Intentions
    According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on their Facebook pages. Most online retailers talk only about themselves on Facebook. Those days are about to end. With the release/forced march of the new Timeline format, Zuckerberg’s brigade is mandating an end to the “me” “me” “me” era of Facebook communication.
  • SOCIALNOMICS  |  WEDNESDAY, DECEMBER 28, 2011
    [Data, Research] Best Practices for Engaging the Social Customer from Adam Metz of The Social Customer
    If you are wondering how many of your current customers are social customers, follow Adam’s recommendation and use this free Social Technographics Profile Tool from Forrester Research. Brands can easily add demographic data to determine the percentage of social customers they service, along with their customers’ corresponding levels of social engagement. Adam’s work is based closely on the research by Altimeter analyst Jeremiah Owyang ( @jowyang ) and Constellation Research CEO R “Ray” Wang ( @rwang0 ) first published in Social CRM: The New Rules of Relationship Management.
  • KIKOLANI  |  FRIDAY, SEPTEMBER 30, 2011
    [Data, Research] Fetching Friday – Resources Mashup & Facebook Reassurance
    These simple trick not only makes research easy, it greatly increases the odds your buyer will click. 18 Considerations To Determine Which Call Tracking Metrics Matter For Your Business – One challenge for online marketers is data overload. There’s often so much data that sometimes it’s hard to know which key performance indicators matter. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. Business / Career.
  • CONVINCE & CONVERT  |  MONDAY, JUNE 20, 2011
    [Data, Research] 6 Ways to Show You Give a Damn in a Job Interview
    He didn’t attempt to research the interviewers’ recent social activity. Start by gathering data on your interviewer(s) and the company. Assess the data and draw some initial conclusions. Guest post by Elizabeth Sosnow , Managing Director of BlissPR , a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. He was an intelligent, well qualified senior candidate. Are you looking for a job?
  • BILL HARTZER  |  TUESDAY, FEBRUARY 14, 2012
    [Data, Research] PPC Pay Per Click Marketing Specialist Job Opening – Dallas Texas
    – Design, develop, and manage PPC campaigns; including account structure, keyword research, bid strategies and management, ad copy writing and other core PPC capabilities. – Ability to work self-directed, under pressure, meet agency deadlines, manage multiple projects simultaneously, and review and analyze data. Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. Search Marketing. Primary Job Responsibilities. Desired Skills & Experience.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 18, 2014
    [Data, Research] How To Succeed With Visual Social Media Marketing
    research team at Simon Fraser University crunched the numbers on 34 million rows of data and were able to pinpoint “the moment that age-related declines in cognitive motor performance take hold.” 'Tweetable Moments Our whole mantra is to celebrate our fans. savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). The skill set is shifting, says Jessica. Holy Social!
  • TWIST IMAGE  |  MONDAY, DECEMBER 26, 2011
    [Data, Research] The Paradox Of Leadership
    The challenge (which seems rather obvious to me) is that everyone would chose to be the best (if given the choice), but it's hard to find any real data to suggest that the majority of those who are considered "the best" are the ones who were not the first (the leaders), but rather those who sat back and waited for the market to mature before swooping in and taking control of it. Maybe we should all wait for market research or a white paper before moving forward? When you're right, you're a hero. When you take a misstep, you're a goat. Is Google+ a raging success? gmail.
  • GAURAVONOMICS  |  SUNDAY, JULY 11, 2010
    [Data, Research] Forbes Story on SMS-Based Social Messaging Platform SMSGupShup.
    Simple texting is a $100 billion market that Portio Research of the U.K. Sheth, an IIT grad, later did research at MIT’s Media Lab but dropped out of the Ph.D. Signing up to a group on SMS is not like registering on a Web form, so GupShup doesn’t collect any data. “In such instances the investigating authorities have requested us for some additional data and we have complied with the law of the land,&# he says.) “I have three handsets, eight SIMs, three data cards and many more gadgets to keep me plugged in,&# he says. Sheth is unfazed.
  • WRITTENT BLOG  |  MONDAY, MARCH 10, 2014
    [Data, Research] 10 Ways Marketing Agencies Rock the Web with Content
    While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. Described as both “sophisticated and tactical,” the content excels because it’s so effectively targeted, well-researched and loaded with gorgeous pictures. Marketing agency Trew was contracted by Bustec, a leading provider of data acquisition products, to create a total redesign of their website, including mobile-optimization and better content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, JULY 20, 2008
    [Data, Research] ScienceSampler: Organizing PDF papers in your computer using iTunes
    Ive been looking for a good way to organize my research articles that I need to read/know for my PhD qualifying exam and I think this method is fantastic. iTunes messes up my pdf collection (album art/information etc) because it deletes all my Album/Artist etc information: "By default, when you add PDFs to your iTunes library, iTunes copies them into the folder where it keeps its data, leaving you with two copies of the document on your hard drive. ScienceSampler. We read them so you dont have to!!! And we also read yeast papers. 4.22.2007. My other issue was to find papers.
  • GAURAVONOMICS  |  TUESDAY, SEPTEMBER 28, 2010
    [Data, Research] You Need a Social Object, Not Only Shared Self-Interest, to Build.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « My Guardian Activate Talk on How the Crisis of Capability and the Crisis of Caring Collide in India Social Media and Social Activism: Six Reasons Why Malcolm Gladwell is Wrong » You Need a Social Object, Not Only Shared Self-Interest, to Build a Strong Online Community Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! For more, read my bio.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 26, 2011
    [Data, Research] Why Your Special Offer Isn’t
    Yes, I realize that there are research studies that show a big chunk of social media fans and followers do so to get access to special offers. But that data reflects a moment in time, a vestige of the era (soon to pass) before customers were besieged by invitations and offers and contests and social shopping deals and bit.lys. Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. Of course not. But now, thanks to the advent of the Web, and then social media, everyone is an informed consumer.
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 23, 2012
    [Data, Research] Where The Boys (And Girls) Are
    It's going to be a fast and exponential shift (and yes, I realize that this statement flies in the face of some of the biggest research companies out there). The good news is that these bets have some data and trends that come along with them (a couple of aces up the old sleeve, to go along with that gambling analogy). What we actually see beyond a "snapshot in time" of data is, still, a massive and untapped opportunity. In schizophrenic times, there's a good chance you'll see some schizophrenic thinking. Does this remove credibility from the Blogger? Hardly.
  • GET SOCIAL PR  |  THURSDAY, JULY 1, 2010
    [Data, Research] Facebook Marketing Part 9: Developing Communities
    You don’t control the data using Facebook Groups instead of a private community platform, Levy warns. Public Relations Blogger shel of my former self Social Media Explorer Society of New Communications Research THe Social Organization THINKing Web Strategies by Jeremiah Owyang Disclaimer All opinions written here are my own and do not necessarily reflect the views and opinions of my employer or my clients. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. In Chapter 9, we learn how to build communities using Facebook. NOT SO! agree. Just ‘sayin.’
  • PROBLOGGER  |  WEDNESDAY, JANUARY 22, 2014
    [Data, Research] 5 Ways to Find Out What People Really Want From Your Blog
    While point 1 and 2 refer to the “ask the readers what they want” part, points 3 to 5 handle the more technical aspect of the user vs. content research, that is letting the data speak about what topics you should cover. Keyword research. Get to know what is trending by doing some keyword research on Google, as well as on your blog. As of the free tools that can help you do the research, you may want to try out Google Trends , the already popular Google Analytics and your blog’s stats. small businesses that run blogs increase their leads number by 126%.
  • MYRLAND MARKETING  |  THURSDAY, APRIL 18, 2013
    [Data, Research] In-House Counsel Use of Social Media Survey: An Interview With Greentarget’s John Corey
    The way they’re using it is for research. Over the last couple of years, the majority were using it to research topics of personal interest. In the last year, we’ve seen a pretty significant jump in the percentage of counsel who are using it to conduct business and industry research. It’s actually one of the biggest percentage leaps that we’ve seen in our 2013 data.” ’ but we think we can infer from the data that if firms start to move into this direction, then we think there will be an audience if it’s done well.”
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 6, 2011
    [Data, Research] 3 Key Roles to Make Your Social Team Scalable
    These players are early warning systems, researchers, and the information filters of corporate social media. Research and development and product management capture insights from customers or the competition. Analysts can derive actionable insights from data and feed those back to teams, and even IT can evolve their operations to support more fluid internal communication networks. Tweet One of the continuous discussions and questions surfacing in the social media chatterbox is that of “ who owns social media? Is it marketing? Public relations (PR)? Customer service?
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, AUGUST 14, 2013
    [Data, Research] Why Management Consulting Will Be Disrupted: Part III
    Now I am not saying that the tangible work that management consultants do like market research, competitor analysis, data crunching and modeling along with building strategic scenarios for consideration isn’t important. 'The management consulting business models of the past  were designed to meet the increased demand for new knowledge and skills business leaders needed to adapt to radical market changes. Disruption is the best friend of the management consulting business unless of course the disruption is aimed at their business model.
  • CONVINCE & CONVERT  |  TUESDAY, NOVEMBER 15, 2011
    [Data, Research] Our Dangerous Addiction to Social Media Case Studies
    ” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. Tom was referring to data-dredging and the spate of statistical “best practices” that bubble up in social media like something in Jed Clampett’s back yard. The two most important words in social media should be “so what?” It’s like Moses in the bullrushes but with “math” instead of blankets.
  • TWIST IMAGE  |  THURSDAY, NOVEMBER 1, 2012
    [Data, Research] Is The iPad The New TV?
    Data from both sources suggests that smartphones are used more on the go than are the larger-form tablets, although it's important to remember that smartphone use is also above-average in the evening hours, suggesting that much of the time spent with smartphones occurs in the home." The bigger question (and one that isn't answered in the two research reports that the Marketing Charts news items sites) is this: how is increased tablet use at night either interacting with TV or replacing it? I've been noticing a new media habit emerge. Now, there's this iPad thing. iphone.
  • SOCIAL MEDIA MARKETING  |  THURSDAY, JULY 18, 2013
    [Data, Research] This Week in Social Media – 7/17/2013
    Dissatisfied with the amount of data being consumed by the new messaging app, Unicom, a Chinese telco will be launching a WeChat subscription plan on August 8. Metrics/Measurement/Big Data Sponsorships are still a growing percentage of budgets growing anywhere from 3-6% in 2013 and comprising 14% of marketing budgets. The article above notes, "Successful strategies consolidate input from stakeholders across business arms, from revenue officers to philanthropy teams, analysts, researchers, and product marketers." These are those links. Be vigilant, community managers.
  • TWIST IMAGE  |  THURSDAY, APRIL 25, 2013
    [Data, Research] Marketers, Let Your Egos Go
    You could practically hear the Chief Marketing Officer''s bodies hitting the floor in March of last year when the research firm Gartner reported that by 2017, a Chief Marketing Office will be spending more on IT than the Chief Information Officer. Data + Testing + Web + Mobile + Social + Local + Personalization = gold. We have consumers increasingly willing to share personal data, the technology to create hundreds of fast and easy to execute tests, and additional technology to manage the complexity of the media buy behind it and yet, we''re all still acting like Don Draper.
  • WRITTENT BLOG  |  TUESDAY, JULY 16, 2013
    [Data, Research] 25 Compelling Reasons to Blog for Business Yesterday
    In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles. The truth is, people of all ages are utilizing blogs to research products and services. It’s Free Market Research. Blog marketing metrics can yield an abundance of market research, if you’re willing to take a look into the data. It’s a metaphor for the research and thought which go into quality content creation , which include the following benefits: You’re continually researching trends and new developments.
  • ENGAGE  |  TUESDAY, JANUARY 17, 2012
    [Data, Research] 10 Better Ideas Than Looking at a Top 10 List For Advice
    Conduct an old-fashioned customer survey Magazines have been doing reader surveys with great success for years, gleaning valuable data directly from their audience. Read boring industry research We’re in an environment of quick tips, sound bites, and real-time reactions. But how much more value could we get if the next 500 pages we read online were part of a research report or a book? Research reports pack a lot more effort, analysis, and peer-review into what they publish and can be worth their weight in gold (or bytes, at least). They’re too aspirational.
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 31, 2010
    [Data, Research] Is Social Conversation a Myth?
    In a face to face setting, a human digests info so rapidly and changes the style or substance based on the new data. Here’s a different spin on conversations with some research about the effectiveness of online conversations. Research published in the Journal of Computer-Mediated Communication shows that online polylogues (multiple people talking with each other simultaneously) is better than a monologue (speaker presentation) or dialogue (turn-taking interactions). Yet, Mitch doesn’t see it happening in social media. That’s not a conversation. Insightful.
  • ENGAGE  |  WEDNESDAY, APRIL 6, 2011
    [Data, Research] 101 Online Video Stats to Make Your Eyes Glaze Over
    Roughly 66% of the world’s mobile data traffic will be video by 2014. million words according to Dr. James McQuivey of Forrester Research How is online video changing the industry of business? T here’s a pretty good chance you just finished watching one before you arrived here. And after seeing how long this post is, there’s a pretty good chance you’ll abandon this in a few seconds to watch a video online instead. But, don’t worry, you wouldn’t be the only one. Just how prevalent is it? of the U.S. Internet audience viewed a video online. billion to $5.71 billion. of U.S.
  • CONVINCE & CONVERT  |  MONDAY, JULY 18, 2011
    [Data, Research] Does QR stand for Quasi-Ridiculous? (an analysis)
    according to new research by my client ExactTarget), many of your potential customers have the capacity to interact with your QR code. That’s commendable, as we all know that EVERY data point you request has a negative impact on your conversion rate. I understand QR codes are the new “it&# thing, the Taylor Lautner of calls-to-action. And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. But whether they will or not isn’t about technology adoption, it’s about design, relevance, ease-of-use, and suitability of purpose. Design. Whaaa?
  • GEOFF LIVINGSTON  |  WEDNESDAY, AUGUST 10, 2011
    [Data, Research] All Polls and Surveys Are Not Equal
    Launching a poll or a test on a web site is so easy now that anyone can claim to execute research. The quality and value of their data is another story. Interactive firm AptiQuant ran a test on its site purportedly measuring the IQ of visitors and correlating that data with IQ. Unfortunately for Microsoft, the browser IQ test was widely reported by the media, which did not verify the data. Finally, the BBC determined the research was a hoax, but not before the media had popularized Explorer as a low IQ tool. Image by renaissancechambara. Indeed, they are.
  • DIGIGEN  |  FRIDAY, JANUARY 22, 2010
    [Data, Research] M:Football Conference – A Mobile Conference about Football no less
    This event happened yesterday at the Emirates Stadium. As much as being at the home of Arsenal FC sickened me, the state of the mobile industry seemed to be quite good and the buzz was extremely positive. Although some of the case studies and presentations weren’t exactly brilliant there were alot of great ideas that football brands and sponsors should take forward. will highlight the highlights… Real Madrid – Pedro Duarte Gonzalez. think this was probably my highlight of the day. The mobile revenue works on a franchise model. The only have an attrition rate of 1.5%
  • DANNY WHATMOUGH  |  FRIDAY, JULY 4, 2014
    [Data, Research] ICYMI – Buy now on Twitter, Facebook still dominant among teens
    Facebook announces new features for ads  including new sophisticated custom audiences using website data. Research from Forrester shows that Facebook is still the dominant social network amongst teens. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Facebook’s psychology experiment on its users generated some bad PR for the social network. Some clever folk spotted ‘buy now’ buttons appearing on Twitter. Thoughts. icym
  • SOCIALFISH  |  MONDAY, AUGUST 18, 2014
    [Data, Research] Association Social Media: National Society of Accountants
    It seems like there is always some new information coming out on the optimum social media posting times but in general, I try to stay abreast of the big picture, adopt the new research as best I can, and also adjust certain times based on what seems to work best for my specific audience and site. Most associations have a literal trove of useful data and information and sometimes it just takes some brainstorming to think about how to present that data in way a that appeals to a social media audience rather than just your traditional membership. Who do you report to? .
  • WEB METRICS GURU  |  THURSDAY, APRIL 14, 2011
    [Data, Research] Blog Thoughts & Web Journal Mid April 2011
    Back then, experts demanded that you integrate online data with offline data, for a “360 degree view&# of the customer.  You followed suit, and you learned that it was important to integrate data to better understand your customer.  Open data is a term describing the philosophy and act of making certain data freely available to everyone, without restrictions from copyright, patents or other control mechanisms. The panel debates the wider benefits of organisations beginning to open their data. Ralf Herbrich, Microsoft Research Cambridge.
  • BARE FEET STUDIOS  |  FRIDAY, MAY 21, 2010
    [Data, Research] What If Savings Investments Were More Like Blogs?
    am fascinated by the intersection of ideas and technology, much like how the Freakonomics guys merge economic data with crime stats and car seat fatalities to shine a brighter light on how we actually behave. Today I learned about some research being done in financial services with the goal of creating incentives for us to be more self-reliant in retirement. What If Savings Investments Were More Like Blogs? by Roxanne Darling on May 21, 2010 Applying the logic of web site structure and internet information architecture to make better savers and investors out of us! What about you?
  • THE WAY OF THE WEB  |  WEDNESDAY, APRIL 4, 2012
    [Data, Research] Backup. Restore. Protect
    designed to promote safe and secure second copies of all of your data, and I was spending it reinstalling my operating system due to a malware infection. And incidentally, a new piece of research just published shows how easy it is to fall foul of a widespread problem – on average 2 of the top 25,000 websites in the world (ranked via Alexa) serve malware to visitors each day on average. But on balance I think I’ve done a reasonable amount, as well as double and triple-checking all backups are running correctly both for the laptop OS and Software, and for the Files and Data.
  • COLLECTIVE THOUGHTS  |  THURSDAY, FEBRUARY 12, 2009
    [Data, Research] Catch a buzz with Whos Talkin
    home page; put in the term you want to check on (can be anything from topics, names, places, researching blog posts). find that pretty hand as in the past I cobbled a variety of Google Custom Search Engine’s together to get the job done as I did with Search SEO Pros and Research your blog posts with buzz monitors. Trending data. Last fall a fellow by the name of Joe Hall got in touch with a new toy he was working on in hopes of getting some insight. Seems he wanted some insight from the tool’s perspective, being a Grade A tool myself, his reasoning seemed sound. Networks.
  • BILL HARTZER  |  MONDAY, MARCH 24, 2014
    [Data, Research] 3 Great Safe Alternatives to Guest Blogging
    Write an article, publish a study, do some research that no one else in your industry is going to do. Publish the data in a.PDF and then provide a useful amount of the results: let people pay for the full report or ask them to fill out a contact form to download. 'Guest blogging for SEO purposes started its downfall recently, especially with Google penalizing MyBlogGuest , and before that it was Google finding and penalizing advertorials. And before that, it was paid links in general. So, what’s the next best thing to guest blogging? Alternative One: Paid Media. Publish it.
  • JACOB MORGAN  |  WEDNESDAY, NOVEMBER 21, 2012
    [Data, Research] The Risks of Not Investing in Collaboration
    Recently, BlessingWhite, a leading consultancy and research firm focused on employee engagement and leadership development, released an interesting report on employee engagement called the “Employee Engagement Report 2011.” This means that many data silos, information leaks, and risks can occur. All good chess players understand the risks of the moves they make on the board and the consequences that can result. However, chess players also have plans in place for what to do if those risks are taken advantage of by their opponents. Inability to Stay Competitive. Lack of Security.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2008
    [Data, Research] A reading list for aspiring knowledge workers. Future Tense:
    She is a founding advisory board member and is the chair of the research committee for the Society for New Communications Research: Elizabeth has authored articles on blogging, RSS and other new tools for a variety of industry publications, and has presented teleseminars and in-person seminars on new communications tools for PRSA and Ragan Communications: She often speaks about social media in both the US and Europe, and blogs about PR and corporate communications at CorporatePR. About Us | RSS | Advertise | Contact Us. Home > Weblog Columns > Future Tense. Corante Blog].
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 7, 2012
    [Data, Research] What Do You Know? Examining the Big 4 Online Answer Sites
    From a market research perspective, this means that you’ll focus on the people that have been asking questions concerning your industry and your niche market. This way, you can obtain constructive market data about the people who are looking for solutions to their problems. These raw answers can give you very useful, and informative marketing data. So, it’s much easier for you to research inquiries that are relevant to your market. LinkedIn Answers has predominantly good data for Business-to-Business (B2B) marketing. He is author of Accelerate! Yahoo! Answers.
  • JACOB MORGAN  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Data, Research] Why You Should Get “The Collaborative Organization”
    I wrote the book because  I saw a big gap in terms of strategic and educational resources on collaboration and I can tell you that after 8 months of writing and researching that it’s a great resource. How The Collaborative Organization helps: It’s supported by hard data from an in-depth research project conducted last year. What they need now is a guide, based on hard data and practical experiences, that shows how to put those tools to work. But don’t take my word for it, scroll down to see who some of the endorsers are. Jonathan Becher, CMO of SAP.
  • GAURAVONOMICS  |  FRIDAY, JULY 16, 2010
    [Data, Research] Dare Magazine Story on Whether Social Media Marketing Can Directly.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Master List of Social Gaming and Game Mechanics Platforms Dare Magazine Story on How Indian Brands Are Using Social Media » Dare Magazine Story on Whether Social Media Marketing Can Directly Impact Revenues Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Lets talk.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 14, 2008
    [Data, Research] cybersoc.com: 3 types of blog: closed, conduit and participant in the conversation
    Data Protection Act. in pratice in context (digital media art ba at london south bank university ) students are blogging as part of their research practice. cybersoc.com. subscribe. what is this? search cybersoc. Categories. academic studies. activism. b4b2007. blogging. blogging techniques. citizen journalism. conferences/events. Current Affairs. cybersex. digital television. headshift. internet libel. journalism. leweb3. location based services. mmr2007. mobile. Music. netvocates. newspapers. nmkforum2007. online community. online dating. politics. social software. Web/Tech.
  • VIPER CHILL  |  THURSDAY, AUGUST 16, 2012
    [Data, Research] Supercharge WordPress: A Little Known Way to Increase Pageviews & Conversions
    The actual data center where ViperChill is located. To give you some actual data, here is how two tools viewed the site on two separate runs, before and after the server move: Speed Checker. While I won’t claim to be an expert on this topic, I’ve researched it enough to have a decent understanding of what I’m talking about, and my own speed improvement results really speak for themselves. This essentially removes the images EXIF data (information about the actual photo, like where it was taken, and with what camera) to reduce the overall file size.
  • MASHABLE.COM  |  MONDAY, APRIL 11, 2011
    [Data, Research] Should You Outsource Your Social Media Efforts?
    Together, these two data points underscore a growing need for social media support among small businesses. ); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? According to a recent MerchantCircle survey of 8,500 small businesses across the U.S., How well is your social media working today?
  • MASHABLE.COM  |  WEDNESDAY, JANUARY 26, 2011
    [Data, Research] What to Look For When Hiring a Community Manager
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? He is currently the Editor-in-Chief of Organic’s industry-leading blog Threeminds , which features forward thinking articles on digital marketing. Do You Need A Community Manager? Or is your campaign focused on educating consumers?
  • CONVINCE & CONVERT  |  THURSDAY, AUGUST 23, 2012
    [Data, Research] 5 Ways to Use Pinterest to Boost Press Release Results
    Including a relevant infographic with your press release is a fantastic way to give media and news outlets a visual to go with your story, plus it takes advantage of one of the most popular ways to share data. Use Pinterest for Free Market Research. Pinterest is taking over social media like a tsunami of college students on a pizza delivery guy. Why not? It’s fun, highly addictive and – newly announced as the 3rd most popular social network in the World – it’s creeping up on Facebook with 11+ million users. Try these tactics. Create a Pinterest Newsroom.
  • WWW.NIEMANLAB.ORG  |  MONDAY, OCTOBER 18, 2010
    [Data, Research] What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices
    In support of this contention, they can cite to studies like one recently released by the research firm Outsell, which found that 44 percent of Google News users scan the headlines without ever clicking through to the original articles on the newspapers’ websites. Motorola paid people to watch or listen to the games and upload game statistics into a data feed, which Motorola sent to its pager customers. Here is a good post on some of the types of news aggregation, and some of the  litigation/settlements in the misunderstandings on who has a right to publish the data.
  • WWW.NIEMANLAB.ORG  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Data, Research] What’s the law around aggregating news online
    In support of this contention, they can cite to studies like one recently released by the research firm Outsell, which found that 44 percent of Google News users scan the headlines without ever clicking through to the original articles on the newspapers’ websites. Motorola paid people to watch or listen to the games and upload game statistics into a data feed, which Motorola sent to its pager customers. Here is a good post on some of the types of news aggregation, and some of the  litigation/settlements in the misunderstandings on who has a right to publish the data.
  • THE WAY OF THE WEB  |  SUNDAY, MARCH 7, 2010
    [Data, Research] How the 'traditional' world punishes social networking
    You can argue that telling the world about your location, or revealing any financial information justifies the data collection – although the suggestion that some Facebook application exist purely to collect this data surreptitiously has to be somewhat alarming. really can't see most crime happening because a petty criminal researches your identity, tracks your on foursquare and then monitor your activity to know hen you're not home. But sometimes, being ahead of the curve can carry a cost. The question is what will you do about it? Jesus.
  • WWW.MISSIONTOLEARN.COM  |  MONDAY, OCTOBER 11, 2010
    [Data, Research] Who are your curators?
    They focus in on a particular discipline and spend their lives researching, writing about, and (less and less) teaching it. See [link] Every day, they quickly summarize an interesting piece of new research or data and link to it. Indeed, we are an online archive (aggregator) of nonprofit research, but we see so much more value and effectiveness in our projects and special collections that are much more geared toward curation. It truly is about contextualization and, in our instance, making research available and digestible to a broad readership. Live Better.
  • MOBILEGROOVE  |  TUESDAY, FEBRUARY 21, 2012
    [Data, Research] M-Pulse ANALYSIS: How Will Battle Around Mobile Voice Play Out?
    In other segments we discuss the wider issue of personal privacy,  following the news that social app Path has been uploading user data to its servers without our consent. also highlight some recent Lightspeed Research that provides insights into the increasing requirement of U.K. Right now, Roberto tells us there is “a new energy in speech research,” with everyone wanting to build a Siri-like app. My take: Connect the dots in the data, and marketers have yet to make the benefits to consumers clear. Rob Woodbridge, UNTETHER.tv
  • THE JORDAN RULES  |  MONDAY, AUGUST 20, 2012
    [Data, Research] Resonance, Relationships & User Experience
    The reason this doesn't happen very often is that it requires proactive research on the part of a brand. Note: Considering the relationship spectrum doesn't require CRM data but when paired with a CRM strategy, relationship planning can reveal the secrets to communicating effectively utilizing the various data points.). I remember being 5 years old, sitting in front of the T.V. and listening to The Count on Sesame Street tell me that 1+2=3. It was the first time I remember thinking about the abstract concept of numbers. This is the equation I developed. planned experiences.
  • SOSHABLE  |  WEDNESDAY, NOVEMBER 23, 2011
    [Data, Research] Have Brand Pages given Google+ New Life?
    Research shows that the site’s traffic has declined considerably from the early months when it peaked, while several of the early adopters have admitted that their profiles are pretty much sitting idle. Recent data also revealed that the traffic the site gained from the initial launch of the new brand pages has dropped off as well. As far as the social space is concerned, Google+ just may go on to be the story of 2011. After all, it has been surrounded by more hype than we have seen in a long while. Opening the Doors. Some brands said the heck with it and went ahead anyway.
  • DIGIGEN  |  THURSDAY, MARCH 4, 2010
    [Data, Research] Pivot: A Beautiful Way of Organising a Content Database
    The first from Microsoft found here is that it is a way of categorising, organising and interpreting data on a very visual, large scale. The second, potentially my definition, is that its a cross-breed between a content and personal organiser tool, and the visual, large scale data tool. For those that don’t know what Pivot is there are a couple of loose definitions. This becomes very clear when you watch the presentation from Gary Flake on TED. Link here. To me, this could be an extremely powerful way of using Pivot…I want it. Limited. Powered by WordPress and Hybrid
  • SOCIALNOMICS  |  FRIDAY, JANUARY 27, 2012
    [Data, Research] Social Marketing Trends to Look For in 2012: Predictions from Top Marketers
    Robert Collins of Social Media Breakfast goes on to say that “social movements and programs will become more integrated within existing business processes and become the driving agent behind purpose-driven product innovation, lead generation, sales, R&D, customer service, market research, communications, brand development, company culture, and, yes, marketing”. We all wish we had a crystal ball we can consult whenever we need to peek into the future.  We asked about the top social marketing developments, new technologies, biggest challenges, and top news resources.  Mike Lewis.
  • DANNY BROWN  |  MONDAY, MAY 24, 2010
    [Data, Research] Six Steps to Running a Successful Blogger Outreach
    Step 2 – Find blogs that match your criteria (12 weeks out) This is the data part, so get out your spreadsheets! Your research is truly strong. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Six Steps to Running a Successful Blogger Outreach by Monica O’Brien April 14, 2010 43 voices share yours! Share 33 saves But… but… blogger outreach doesn’t work anymore , right? Actually, like most things in life, it depends on how you do it. No, I’m serious! thanks.
  • CONVINCE & CONVERT  |  SUNDAY, MAY 26, 2013
    [Data, Research] IBM’s Watson Engages Customers with Youtility
    Learns what it has done right and improves the next data interaction. Since its Jeopardy debut in 2011, IBM has deployed Watson in health care to help nurses navigate care (they’re choosing its recommendations 90-percent of the time in that deployment) and assisted cancer researchers expedite their progress, saving a couple of years worth of research time. 'This week, 3500 people descended on the town of Nashville (well, actually on the Opryland Hotel, a city unto itself) for the IBM Smarter Commerce Summit. It destroyed its competitors. How Watson Works. ”).
  • ACIDLABS  |  TUESDAY, OCTOBER 30, 2012
    [Data, Research] Change, wickedness, being connected and thinking different
    Management literature, written for the rational, business thinker, is veritably awash with advice on integration of business and the online world ; on any given day hundreds of articles are published — some opinion, some backed by solid research. Even the World Economic Forum has hyperconnectedness and the use of personal data identified as issues. The massive economic engine that is open data is enough of a puzzle itself without the additional complexities that accompany open government. want them to develop pattern recognition so they can see the order in the chaos.
  • PROBLOGGER  |  THURSDAY, MARCH 8, 2012
    [Data, Research] The 5 Keys to Blog Usability
    In fact, your category labels should come from your SEO keyword research. Creating a focused strategy begins with user research and analysis of your competitors. And as you do your research, you’ll come up with a lot of ideas. This data will also tell you about their preferences and behaviors. This guest post is by Neil Patel of  Quick Sprout. The user is king. That’s what a lot of pundits are saying these days, from usability experts to SEO gurus and content marketing pros. Content is exactly what users wanted. Naturally, you should give them what they want. Speed.
  • PROBLOGGER  |  THURSDAY, MARCH 27, 2014
    [Data, Research] 5 Steps to Determine the Right Social Media Content for You
    Okay, so you’ve been listening and have done your research into what’s going on in the social-sphere.  Digesting all your research into the type of content can be a little overwhelming, and even harder to analyze and deliver, so categorizing and organizing the data will help. By categorizing and quantifying your research, you will be able to notice trends and themes in the social-sphere.  So now you’re ready to start sharing content, you’ve done the research and analysis and it’s time to get social. Guidelines. Listen and read. Okay, but how?  Content Search.
  • JACOB MORGAN  |  MONDAY, JUNE 4, 2012
    [Data, Research] The Darwinian Workplace: Kill the Weak and Drain the Strong
    I’ve researched and worked with hundreds of companies from all over the world. The article doesn’t site any data unfortunately, and in fact, I’d be curious to see how this type of an approach would play out at Insead and ESSEC, oh wait that’s right, that would mean that they wouldn’t be able to write this article together… Collaboration collaboration at work collaboration versus competition competitive workplace darwinian workplace”  Naturally this caught my attention. ” and. ” I’m not sure where to begin. ” and.
  • BARE FEET STUDIOS  |  WEDNESDAY, APRIL 29, 2009
    [Data, Research] Twitter's Supposed Lack of Loyalty: It's “too” easy
    Tagged as: abandon , adoption , easy , loyalty , nielsen , research , socialmedia , twitter { 6 comments… read them below or add one } Roxanne Darling April 29, 2009 at 2:21 pm Rummaging in the back of my mind was the question, “How did Nielson analyze the data?&# think one reason is because they don’t fully understand the depth and breadth of usefulness Twitter can offer. Like a quick pass through any collectibles shop, you ‘re likely to miss the gold that is co-mingled with all the garbage. It appears so accessible. Especially business people. Hawai?i
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 18, 2014
    [Data, Research] The Rise of Social Leaders #SocBiz25 #SocBiz
    also argued that a brand’s ability to harness the overwhelming amount of consumer data being produced and to be able to co-create content with consumer advocates will become increasingly more important in the coming years. Big data also factors into this model of engagement, since any interaction can yield valuable information. AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at. Rather, it’s up to us to create it. Some exciting developments the past couple weeks have driven this point home. and (2) What have you seen as a result?
  • VIPER CHILL  |  TUESDAY, APRIL 15, 2014
    [Data, Research] How to Build a Billion Dollar SEO Empire
    The data in the charts below was compiled from a combination of the data in Ahrefs and MajesticSEO. What I didn’t tell you earlier in this post is that from my vast research, in nearly all of the hugely popular search terms that RMN are ranking for, there’s a 3-5 page website on the first page of the Google results with just a few hundred backlinks. knew about the company already, but I had no idea about the scale in which they were absolutely annihilating their competitors. Billion dollars. Fiery Start That Pissed of All Their Competitors. And it was. Valpak.
  • GAURAVONOMICS  |  FRIDAY, JANUARY 7, 2011
    [Data, Research] Personal and Professional, Private and Public, Work and Play
    Fellowship and moved to Washington DC to do research and teach a course on how the social web is changing business, society and politics, and my personal and professional selves merged into each other. How much of my data usage on international roaming is personal, how much is professional? Consider this: - Six years back, I started playing around with my blog and started publishing my poems and stories. The blog was a personal hobby and most of my readers knew nothing about my job as a client-side marketer. Two and a half years back, I won the Yahoo! So did work and play.
  • PROBLOGGER  |  TUESDAY, DECEMBER 18, 2012
    [Data, Research] The 3 Step Guide to Creating Pinterest-friendly Graphics for Your Blog
    Dan Zarella´s research shows that taller images get repinned more often. An infographic is a graphic, eye-catching visual representation of information, data or knowledge. It´s well established that Pinterest can be a strong driver of traffic. We´ve been having a lot of success at our Digital Photography School account and have seen other blogs, like Hair Romance , experiencing similar success. In my experience, most bloggers focus on curating boards to build their expertise and drive traffic back to their blogs. They regularly include their blog posts among the images they pin.
  • WRITTENT BLOG  |  THURSDAY, SEPTEMBER 12, 2013
    [Data, Research] 10 Reasons You Need to Create a Cool Infographic
    One of the hottest types of content at the moment is cool infographics: easy-to-consume, visual representations of data and concepts. Research has discovered that high-quality infographics are 30 times more likely to be read than text-based blogs and articles. In fact, data from Google alerts indicates that demand for infographics as measured by search queries has steadily increased over the past several years, and is currently 10x higher than it was in 2005. Many of the most viral cool infographics are depictions of recently-released data, or other trending concepts.
  • WRITTENT BLOG  |  MONDAY, FEBRUARY 10, 2014
    [Data, Research] Blog Strategy? How to Go From 0 to 1000+ Visits/Day in
    Curated and well-researched information is useful. Your data is just a few clicks away, and it’s entirely up to you to learn how to apply it and learn from it. 'So here you are – thinking about your blog strategy and what the results could be. Wondering what are the most critical rules to hit the least amount of bumps along the way? know firsthand that bumps can be tough stuff. Within our first year at Writtent, we went from 0 to 1000+ daily visits. And these 1000 visits cost us just 1 article a day – and our traffic continues to grow without any signs of slowing down.
  • INBLURBS  |  WEDNESDAY, AUGUST 31, 2011
    [Data, Research] Overtake 33 Percent of your Competition by Measure your Marketing ROI
    If you are in B2B than this data could be very interesting for you! new research done be Sagefrog Marketing Group and reported be eMarketer found out that about 33% of B2B companies did not track return on investment (ROI) at all. Make the reporting of these data and the recent marketing ROI to a real time task to hold your marketing transparent and all people involved accountable for the results. Moreover if you read them backwards you can learn how to overtake about 33% of your competition by simply measure your marketing ROI. Do you measure your marketing ROI? Zoho CRM.
  • ENGAGE  |  WEDNESDAY, JUNE 11, 2014
    [Data, Research] The Best Content Marketing at the 2014 World Cup
    Google search data shows there is more interest in the World Cup than the Olympics, the Superbowl and the Tour de France combined. New research from Google suggests that multiscreening has more than doubled since 2010. 'I’m nearly giddy that the FIFA World Cup is starting today. Not just because I can’t wait to see Brazil and Croatia go head to head during my 4 p.m., errmm, doctor’s appointment. No, I’m more excited because it’s finally here—the world’s greatest marketing playing field! Let’s put this into perspective. This is the main event! Stakes are high. Let’s play. GoPro.
  • TWITIP  |  TUESDAY, MARCH 9, 2010
    [Data, Research] Private Eyes Are Watching You: Twitter Oversharing and Its Bizarre.
    smarter criminal would have done more research and better rehearsed his spiel. We willingly became the coal for these data miners. Wait till all the data on other sites starts to link up with your real name and face. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Jeff Ramone @TheUngayGuy TheUngayGuy lives in Chicago. He’s a blogger, a lover, a fighter, a cynic, a celebrity-annoyer. He blogs. He tweets. He opines. She said, “Are you Jeff?&# Sorry.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 25, 2011
    [Data, Research] Google+ Is it a Digital Disruption for CMOs?
    If Google+ embraces its potential as an identity data provider, leverages the Angstro acquisition to deliver quality, context, and relevance in user’s streams, and provides a path beyond content to participation and engagement with brands.  Go Google studies by Pew, Scarborough, Mediamark Research, Simmons, Nielsen, or Wired co-founder Kevin Kelly for proof.) That is very disturbing data. Google + or Google - ?  20 Experts Voice Their Opinions. If ever there was a time to engage consumers, battle competitors, and disrupt the marketing status quo –  it is now.  John J.
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