Page 15 of 27 Previous | Next 
    [Data, Research] 6 Ways to Show You Give a Damn in a Job Interview
    He didn’t attempt to research the interviewers’ recent social activity. Start by gathering data on your interviewer(s) and the company. Assess the data and draw some initial conclusions. Guest post by Elizabeth Sosnow , Managing Director of BlissPR , a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. He was an intelligent, well qualified senior candidate. Are you looking for a job?
    [Data, Research] Theme Week: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Lost
    In fact, the data backs this up – social sharing half-lives across networks are <7 hours. You’ll probably recognize it: Search, and Google in particular (with 90% of worldwide share ), still drive vastly greater quantities of traffic than all the social networks combined (some good research from DefineMG here ). Here’s how: Step 1: Keyword Research. Step 1: Keyword Research. The other keyword research source I’d encourage you to pursue is Google’s autosuggest. For days, you’ve been agonizing over this post. General
    [Data, Research] and the Power of The (Internet) Pulse
    Hubbard speaks to in his new book – that aggregated data, which Shareaholic provides, gives extremely valuable information about the habits and desires of online humanity – and does so in a way that surpasses other forms of research in it’s possibilities.   I won’t spoil reading the Pulse for you, my review is at least several days away, though I think Hubbard’s book is one of the best I read, and I last year I also bought his earlier book on How To Measure Anything , which I highly recommend reading (and maybe I’ll go back, finish it and review it as well).
    [Data, Research] How To Promote Your Blog With Content That Will Grow Your Traffic, Links, and Shares
    Research shows that images increase click-through rates, shares and links. Research your target demographic and be active on the social mediums they utilize. Headlines still need to be catchy in B2B writing, but business people are more likely to want data-driven analysis and results. Use white papers, government figures, research studies, and professional publications to prove your point. This is a contribution from Gary Dek from Starting a blog is easy. But creating a blog isn’t the part you should worry about. It’s the little things. Don’t BS.
  • EXTANZ  |  TUESDAY, JANUARY 19, 2010
    [Data, Research] Ski Resorts and Snow Reports and Social Media: A match made in.
    Last week for example, NPR ran a  story about how ski areas have been inflating snowfall data on weekends to attract skiers. While this news wasn’t much of a shocker, this next part  was fascinating: ski areas that were reporting data on the popular iPhone  ski report app and that had good iPhone reception (for skiers and riders to send instant condition updates) had reduced their snow report inflation due to the instant backlash by the ski and snowboard community. Extanz – PR 2.0 Let’s take a look. Hood Meadows , anywhere in Alaska – but we have to start somewhere.
    [Data, Research] Top 10 Ways to Use -
    Research. 9. Awsome research tools - sharing the love | eduMusings. One last thing…using the ampersand is an interesting idea, but that type of folksonomy isn’t really useful meta data to the rest of us who may be interested in your bookmarks. ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION. LIFESTYLE. MONEY. TECHNOLOGY. MANAGEMENT. Your ID: Password: Forget your ID or password? Help. -->. Enter your email address: May 24th, 2007 in Featured , Technology. ç?«ç??å??个ç?¨æ³?
    [Data, Research] Frank Meehan, Horizons Ventures VC: Why Operators Should Follow Telefónica & AT&T Innovation Blueprint
    Mobile Data Points You Need To Know From Chetan Sharma, Flurry & ABI Research ( CHETAN SHARMA MOBILE BREAKFAST SERIES PREVIEW: Frank Meehan, part of the Horizons Ventures VC team, tells us how mobile operators can stay relevant by moving innovation activities outside of the company (like Telefónica Digital), or by identifying and claiming a lucrative niche (example AT&T and its Digital Home connected home and security offer). While messaging traffic continues to grow, the revenue generated by mobile operators has declined significantly. ”).
    [Data, Research] IBMer @EthanMCC Talks @SocialEmployee w/ @CKBurgees plus @tamicann video at #IBMConnect #socbiz #IBM
    During our research for the book, one of the IBMers with whom we spoke extensively was Ethan McCarty (@ EthanMCC ), whose “bag of marbles” metaphor captured our imaginations as we were writing and heavily influenced our vision of what the social employee was all about. Other touch points we hit included the value of trusting and empowering a brand’s workforce, using social data to improve connectivity both internally and externally, and building buy-in for social initiatives in the C-Suite. AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at.
    [Data, Research] This Communication Plan Doesn’t Smell Like Christmas Cookies
    However, recent data from the Workshop’s global Awe and Wonder meter shows there has been a steady decline in enthusiasm for the holidays. Research and Analysis. The formal research showed that jarrers were dissatisfied with traditional forms of secular celebration and see gifts less as something special but as the completion of their order. Without the input of communicators and marketers  far and wide I fear Christmas may be doomed. Let me explain … The other night in a haze of nog and toddies I noticed that the table next to mine had elves – two of them. 
    [Data, Research] How social media and DBA experts will help your business grow
    If you have not heard about social media marketing, then you need to do plenty of research concerning it. Market research. Doing market research has become so much easier nowadays. Market researching has never been easier, all thanks to social media. 5. When you are creating your website, you should have a database that will be taking down whatever data is relevant to your site. At the same time, hire a DBA who will monitor your website’s database to ensure that the data you collect is not only safe but also the most relevant for your site. No one does.
    [Data, Research] How to Master the Art of the Upsell
    It’s Much Easier to Leverage Existing Data to Your Advantage. Because existing customers already have an account (and have their preferences logged and monitored), it is much easier to sift through their data and tailor a specific, highly customized approach to target each of them. Needless to say, this also means that companies can save money on market research. Image via Much like the old saying that compares new friends to silver and old friends to gold, current customers are often your best customers. highlight to tweet).
    [Data, Research] Successful Social Pros Create Their Own Content
    You need to use the data available through social listening to inform what you’re doing.  highlight to tweet) Even if they’re using a social listening tool, they’re not making the data actionable to either inform new content, inform what competitors are doing, or to even inform what platforms and times might be best for them to get engaged and participate in conversations. Not only that, but it will be used as a research tool for TMaG to better serve their audience. July was a big month for the  Social Pros Podcast. Salesforce Executive Strategist, Adam Brown.
    [Data, Research] Pinterest For Business To Business: Interview With Joel Windels of Brandwatch
    From the point of view of a research company, I’d love to hear your views of what marketers can gain from analysis of pins and boards. Useful features like sentiment analysis and author metrics can help analysts work out how companies are faring on Pinterest, and how they might be doing that.  As with all of the data we track, searching the web for social media mentions of your brand, your industry or your competitors will allow you to get a much greater understanding of what your customers are saying. Last week I attended my first Pinterest meetup. Ah.yes. .
    [Data, Research] We still send Christmas cards. Why new tech doesn’t always kill old
    In an era of text messages, Tweets, emails and short videos,  research for the Royal Mail found that 78% of UK adults would be sending Christmas cards via the post, and each person will send an average of 17 cards. And this means that digital cannot be considered in isolation from these other channels; it’s about mixing the right data sets, skills and technologies in the way that will best achieve their objectives. I just posted my Christmas cards, and it turns out I’m not alone. Things become more complex.
    [Data, Research] The DARPA Collaboration Experiment and What it Means for Your Organization
    In 2009, DARPA (Defense Advanced Research Projects Agency), which is a research arm of the U.S. Social media can be used as a valuable data source. Department of Defense, put forth an interesting challenge. They were going to place 10 red, anchored, 8 foot tall weather balloons across the United States and have teams compete to see who can identify the location of all ten balloons first; the winner gets $40,000…that’s it.  No other information was disclosed aside from the fact that somewhere in America there were 10 giant red balloons hovering somewhere.
    [Data, Research] 25 Killer Resources to Learn Storytelling
    Research indicates that Facebook may soon lose its hold as the world’s most-popular social media network. How to Tell a Story with Data. Image source. You know what the best thing about brand storytelling is? It’s without a doubt, the one kind of content marketing that’s never going out of style. The meteoric rise of trends like Snapchat indicates that the only constant is changing consumer behavior. That being said, a well-told tale is almost as old as time. Nancy Duarte. Andrew Fitzgerald: Adventures in Twitter Fiction. What can Twitter users learn from journalists? article. 8.
    [Data, Research] Web 2.0, Secondary Orality, and the Gutenberg Parenthesis
    Data/Document Management. Research. Presentation and display technologies have been incorporated into numerous applications to enhance the classroom experience and develop better communications among scholars and researchers. Campus Technology. Subscription. Newsletters. RSS Contact Us. Existing users login below, new users please register for a new account. Registered Users. mail Address. Password. forgot your password? New Users. Register with Campus Technology. More Content. Networking with peers. It only takes a minute. Login | Register. Registered Users. mail Address.
    [Data, Research] Growth Hacking: How to Know Who Has Viewed Your Facebook Profile
    The same can be done for the friends of a profile, the attendees of an event, members of a group, and many more "groups" of people if you know what you''re doing - do some research of what data is available ( I have a book that can help ), if you want to dive deeper. I shared earlier a method I came up with that allows you to target the subscribers (now called just "followers") of a public profile on Facebook (you know, the profiles with the "follow" button like mine at - not to be confused with a business page). Let me share how. Have another good use of this?
  • ENGAGE  |  TUESDAY, OCTOBER 29, 2013
    [Data, Research] Confessions of a Tablet Shopaholic
    And, if recent research from market data provider eMarketer is any indication, that role will only continue to grow. . I have a confession to make: I am an online shopaholic. Nearly every single purchase I make (that doesn’t include perishable food) is conducted on the Internet. When I shop online, it’s primarily via a mobile device—in my case, an iPad or iPhone. Given my love of online commerce, you can imagine my frustration when I encounter a site—particularly one owned by one of my favorite retailers—that doesn’t support my mobile device. Do I want to buy that sweater?
    [Data, Research] How to Promote Your Content Across Owned, Earned, and Paid Media
    While infographics are often put in the “fun and easy” bucket (they are fun to do well, and easy to do poorly), most of this advice applies to whitepapers, detailed visualizations of internal data, and other pieces of content. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers. Create “citable” content – use high-authority research from scientific journals and sources to back up your content. Blog(s). Conclusion.
    [Data, Research] 5 Financial Areas Where Small Businesses Could Use Some Help
    Taking a cue from these successful companies, an estimated 3 million American professionals (see [link] consider home as their primary place of work, according to Telework Research Network. To accomplish this, they need some help crunching their numbers and tracking the daily data that takes place in their organizations. Airbnb, the world’s largest accommodation provider, owns no real estate and Uber, the world’s largest taxi company, owns no vehicles. Here are the five top areas where obtaining financial help can push a small business toward success. 1. Financial Reports.
    [Data, Research] How The Olympic Legacy Can Make You A Champion Blogger
    But behind the on track performance is an impressive commitment to research and performance analytics that’s helped the likes of Sir Chris Hoy and Laura Trott take control. To push the frontiers of your blogging game you need data. More Blog Promotion Tips. Georgina has been a long-time friend of Pushing Social. I was thrilled to see her guest blog post submission. Georgina has fantastic insight on writing and the blogging process.  I’ll let you see for yourself.  . You see, a gold medal athlete has a lot in common with a champion blogger. Harness your blog for good.
    [Data, Research] PR’s 4 Biggest Challenges
    Dealing with fast-moving crises (11.9%). “We’re not surprised to find organizations racing to revise or create strategies to manage this revolution, but the mandate to develop meaningful measures of impact and value in a world that’s being transformed by data – that’s new,” said Dr. Bruce Berger, the study’s lead researcher, and the Reese Phifer Professor of Advertising and Public Relations at The University of Alabama. It’s very rewarding to discover that the key challenges identified by a global study of 4500 PR leaders in 23 countries align with my 2013 strategies post.
    [Data, Research] Testing your Website Content – Some Practical Advice
    You will look for those individuals within your demographic who have actually been doing some research on the product or service you offer, who have already purchased or who are considering purchases within your niche. Usability research that only tests the design elements involves very short tester experiences. There is an entire body of research out there that relates to eye movement on a page of content, and it will be important that you study that if you are going to place content that results in good “readability.” It really is all about user experience.
    [Data, Research] Hasbro tricks blogger, Twitter is huge and Bountygate 2.0
    Why Twitter is bigger than you think – This is some really interesting research from Tom Webster. According to the data his company collected ~89% of Americans are familiar with Twitter. If you are attending BlogWorld in New York, don’t miss his keynote that will include a deeper dive on this data. So how did your team do in the draft last night? This has been one busy week all around, but I feel like a lot was accomplished. How was your week? Any big weekend shindigs planned? Hope you enjoy the nice weather and catch you next week. The kicker, the toy is widely available.
  • ENGAGE  |  MONDAY, APRIL 8, 2013
    [Data, Research] The Silver Linings (Magazine) Playbook
    Dr. James McQuivey, Principal Analyst at  Forrester Research affirmed this no-fear approach to disruption. Content may still wear the crown for most in magazine media—as evidenced by testimony from representatives from The New Yorker, Foreign Affairs, Sports Illustrated and many others—but Liz Schimmel, EVP and Chief Digital Officer of Meredith Corporation had a different take on publishing royalty: “Content is Queen, Data is King.”. For Meredith, data analysis yields “focused insights for our mobile shopping experience and mobile wallet. Such was the hype at the Swipe 2.0
  • BILL HARTZER  |  FRIDAY, MAY 11, 2012
    [Data, Research] How NOT to Build Links to Your Website: Courtesy of American Express
    As a result of my detailed backlink research of the website in question, I was able to identify at least 50+ links to the site in question. Here is the whois data for this domain: In my extensive review of all of these links to the website in question, it is clear to me that this is not just an isolated incident. As a courtesy and value-added service, American Express is building links and doing search engine optimization for many of their small business clients. have received a copy of an email that details some of the services provided by American Express Market 3D. Not exactly.
    [Data, Research] 10 Reasons You Need to Create a Cool Infographic
    One of the hottest types of content at the moment is cool infographics: easy-to-consume, visual representations of data and concepts. Research has discovered that high-quality infographics are 30 times more likely to be read than text-based blogs and articles. 2. Don’t listen to anyone who tells you that infographics are “so 2012.” In fact, data from Google alerts indicates that demand for infographics as measured by search queries has steadily increased over the past several years, and is currently 10x higher than it was in 2005. 3. Image credit: FernandoBiz. 1.
    [Data, Research] Klout and the Reality of Return on Influence
    It’s developing week by week. I can give you an outline of what I think it’s going to be, but I’m going to let the research tell the story. I ” I did about 70 different interviews and I also did academic research to figure out how did we get here? There’s enough academic research out there that you can piece it together and have a pretty good idea of what they’re doing. think that’s a little bit of a misuse and misapplication of the data. Video production by my friends at Candidio. Fast, inexpensive, great service. Schaefer.
    [Data, Research] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    Possibly inspired by Social Media is Simpler Than You Think , John Jantsch explores five ways to use social media for common business tasks such as prospect follow-up and market research. The ever-modest Lee Odden reviews tools to help spot trends, research keywords and analyze social media activity to help improve “visibility on standard, social and real-time search.&#. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. by Kuno Creative.
    [Data, Research] Are You Satisfying Your Subscribers’ Hierarchy of Needs?
    According to just-released joint research between Litmus and Salesforce , only 56% of major B2C brands are using either responsive or mobile-aware email designs for their promotional emails , despite the fact than the majority of emails are now read on mobile devices. Also, for privacy or security reasons, many brands don’t feed conversion data back to their email service providers, depriving those systems of key data that would help them help clients make better business decisions. Functional. Valuable. Remarkable. Let’s take a look at each subscriber need in turn.
    [Data, Research] 5 Social Media Content Mistakes to Avoid
    data and research. Although social media has been around for a few years, plenty of businesses and entrepreneurs still get it wrong. When planning your social marketing strategy and being active on social channels, avoid these 5 common content mistakes. Mistake #1: Not engaging with your audience. Social media is a conversation starter, not a broadcast tool. The key word in this type of media is “social.” Why should anyone like your Facebook page or follow your Twitter account if you never socialize and engage with them? Image curtesy to Morgan David de Lossi / Corbis. blog posts.
  • TWIST IMAGE  |  FRIDAY, JUNE 19, 2015
    [Data, Research] What Is Code?
    Alistair is more a techie, data and modern-day philosopher. There are 11 million professional software developers on earth, according to the research firm IDC. (An additional 7 million are hobbyists.) Security research specialists love to party. What It's for you to understand what lies beneath these words, your website, that mobile application, Facebook , YouTube and more. Every Saturday, I share links with good friends , Alistair Croll and Hugh McGuire. The process is simple: Each one of us must choose one link for the other person. It's not really a cover story. amazon.
  • FEVER BEE  |  SUNDAY, MAY 19, 2013
    [Data, Research] Review Your Existing Community Plans
    Have you set a specific time to collect and analyze the data you need? Are your data collection methods valid? Is your community concept clear and based upon research you’ve undertaken? Is this based upon audience research? As part of our consultancy , we spend a lot of time reviewing a client’s existing plans for a community. There are a variety of things we look out for. Some we’ve listed below: Strategy. Do you have clear, ROI, goals? i.e. not likes/engagements but one of these ? Do you have a framework for measuring the health, progress, and ROI of the community?
    [Data, Research] Throwback Thursday: Search Engine Watch Circa 1999
    But there were also some keyword research type of sites and resources, which were very helpful, as well: Keyword Databases. Enter a term you wish to research, and you’ll be shown how many searches were done for that term and other terms that include it, for the previous month. Data is gathered from various live search displays. Today is Thursday, and every Thursday I try to feature one search engine or search engine website. Today, because of the official announcement that Danny Goodwin is leaving Search Engine Watch , I thought I would feature Search Engine Watch.
    [Data, Research] Tradesmen Take Note: Earnings by College Major Compared to Precision Machining
    Today, discussing salary comparisons, we have a guest post from Miles Free, Director of Technology and Industry Research for PMPA (Precision Machined Products Association). The college major earnings data was posted by Planet Money on the  NPR site. I’ve discussed this in previous posts how there are other options besides a 4-year college degree and the debt that comes with it when choosing a career path. Today, The machinist earnings are a low estimate, frankly, because many machinists are scheduled overtime. We were well served by our college degree, eventually.
    [Data, Research] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
    Zarrella’s research on social media click-throughs has found a strong correlation between verb usage in titles and content clicks: Image credit: Dan Zarrella. Research by SEO firm Conductor confirms that what these companies are up to work, releasing data that states specific titles outperform their more-vague counterparts by 15%. Writing blog titles isn’t much of an art. That may come as a shock, but the longer I’m in the business of content marketing, the more I begin to believe that it’s actually a science. Relevance. Appeal. Shock-Value. Perceived Value. twitter. media.
    [Data, Research] Shocking Shopping Experiences At The Mall
    Of course, the problem with this scenario is that while people may still be going to shopping malls, their connectedness provides them with the power to research the best prices, shop later or buy items online from retailers they may prefer (for a myriad of reasons). There is a ton of data to support the notion that physical retail is challenged in a digital age. There is an equal amount of data to support the idea that pure-play digital brands have seen substantive opportunity in going with brick and mortar support. It was shocking. With that, I am a retail rat. . amazon.
    [Data, Research] Why is Storytelling Biologically Important for Survival?
    Not only did he discover the implications of the brain’s release of oxytocin and publish a book on it, “ The Moral Molecule ,” he also pioneered research in the field of neuroeconomy and works on storytelling with the Department of Defense to help them understand why stories are so persuasive.  . “A spoonful of story helps the data go down.” “When business leaders use story, little anecdotes around the data they’re trying to express, it ignites the subconscious.” Tear Jerker: The Moral Molecule and Storytelling. Dr. Paul J. Paul J.
    [Data, Research] Six Links Worthy Of Your Attention #147
    Teton Gravity Research Aerial Reel - The Bay Area in 4K - Teton Gravity Research. Teton Gravity Research takes some of the best shots of this sort of thing. It''s not so much that Peretti found the best writers or nailed the perfect headline, it''s that he uses data (big data, small data, web analytics, etc.) to better understand what works and what doesn''t. As his audience scales and he''s granted access to more data, he can build algorithms to keep those people engaged. teton gravity research. " (Alistair for Hugh). think I failed."
    [Data, Research] Causecast: How brands, employees and non-profits partner for change
    In addition to being showcased in a directory on the Causecast website, the data is also available for syndication via real-time data feeds to employment databases and other corporate information distribution partners. Ryan Scott, Founder of Causecast explains the benefits to companies as follows: “Research has shown that employees want to work for companies that care, and consumers are more likely to purchase from brands that give back. In We First I contend that purposeful engagement represents an enormous opportunity for brands in the social business marketplace.
  • TWITIP  |  TUESDAY, MARCH 9, 2010
    [Data, Research] Private Eyes Are Watching You: Twitter Oversharing and Its Bizarre.
    smarter criminal would have done more research and better rehearsed his spiel. We willingly became the coal for these data miners. Wait till all the data on other sites starts to link up with your real name and face. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Jeff Ramone @TheUngayGuy TheUngayGuy lives in Chicago. He’s a blogger, a lover, a fighter, a cynic, a celebrity-annoyer. He blogs. He tweets. He opines. She looked as quizzical as I felt.
    [Data, Research] The Way Television Should Be
    One of my favorite new data points is this one: 40% of homes in the U.S. For now, the MediaPost article (and the research behind it) suggests a higher level of sophistication and willingness of consumers to pay for specific channels. What if television looked and acted like Netflix ? Many years back, I was blogging about the future of education. If I could find the specific link to the post, I would have dropped it in here. Their attendance could be physical and/or virtual. It seems to make sense, doesn''t it? You get accepted to a college. you get the drill. Times they change.
    [Data, Research] The Importance of Good Images
    Although search engines can’t read visual material, having an image with a blog post, article or news release does signal that you are enhancing the content.  If you add meta data – tags that Google can read – and optimize the tags for search, it goes a long way to improving your SEO. Recent research revealed that 79% of  journalists say that a good image with a news release increases your chance of pick-up. An image is indeed worth a thousand words. Google News. Journalists. PwR New Media). Rating. Resources: So where are the best places to get good images?
  • TWIST IMAGE  |  MONDAY, JULY 11, 2011
    [Data, Research] Twitter Is Random
    MarketingCharts ran a very interesting news item today titled, Tweeters More Engaged With TV Shows , that said: "A considerably higher percentage of Twitter users who tweet while watching a TV show discuss the show they're watching than Facebook users who log in during a TV show, according to May 2011 data from The User Research Study indicates 50% of Twitter users discuss a show they are watching, one-third more than the 35% of Facebook users who discuss a show they are watching." tv guide user research study. understand it. I use it.
    [Data, Research] IBM’s Watson Engages Customers with Youtility
    Learns what it has done right and improves the next data interaction. Since its Jeopardy debut in 2011, IBM has deployed Watson in health care to help nurses navigate care (they’re choosing its recommendations 90-percent of the time in that deployment) and assisted cancer researchers expedite their progress, saving a couple of years worth of research time. This week, 3500 people descended on the town of Nashville (well, actually on the Opryland Hotel, a city unto itself) for the IBM Smarter Commerce Summit. It destroyed its competitors. How Watson Works. ”).
    [Data, Research] SocialCRM (sCRM) and Web Journal – March 7-14th 2011
    Lithium ,  Jive ), data monitoring and capture (e.g. Integration of Social Media data with SiteCatalyst is attractive, but it’s not, in my opinion, a decisive advantage. Excited that SocialCRM is taking place not only in London on May 6 th (which I considered attending and speaking at) but New York on July 12 th , 2011 which I definitively plan to attend (and hopefully speak at) – also, as my book will be published on August 19 th , I would definitely promote Social Media Analytics there. LinkedIn, Nimble ,  ConnectedHQ ), customer engagement (e.g.  Gary said.
  • T2 SOCIAL  |  MONDAY, JANUARY 20, 2014
    [Data, Research] What’s the Difference Between Content Strategy and Content Marketing?
    Content strategy all starts with some good ol’ fashioned research. Sure, there are plenty of tools to help you out; after all, there is so much data to sift through that we would never be able to do it without at least a little help. While both content marketing and content strategy fall into a very similar category in the realm of social business, there are some subtle but important differences to be aware of. One of the most trending concepts in the world of social business these days (both on and offline) is content marketing. That’s a mistake.
    [Data, Research] 70+ Resources on How to Start a WordPress Blog
    If you use the option to sign in with your AdWords account, you can increase the number of results plus see CPC cost data for each keyword. It covers setting up a WordPress blog (just in case you need more info), conducting keyword research, understanding your online competition, building a strong social media presence, and setting up a successful business blogging strategy. One question I get asked often is how to start a blog. The traffic trends for each platform’s site speak for themselves. Choosing a Domain Name. Google AdWords Keyword Tool. DomainsBot. KnowEm. Backups.
    [Data, Research] The 10 Social Media Thoughts You Liked Best
    This was one of my favorites this year, as it was one of the first times I analyzed and interpreted research findings. I’m doing more of that now, and I like it. 5. guess it’s not a surprise, but nine out of the top ten have numbers in the title, which matches up with my analysis of winning blog post headlines. I don’t love the fact that numbers do so well because it can become hackneyed, but the data doesn’t lie. Tweet Looking back on an exhilarating 2010, I wanted to take a second to just say thank you. No frills, no flourishes. Just thanks.
    [Data, Research] How to Really Build Backlinks and Dominate Google
    Reply Flippa says: February 24, 2010 at 3:00 am Great info Glen and an interesting way to use Flippa for backlink research. If you had only 60 minutes to spent for: * writing a post * optimised that post for a keyword (that means keyword research & on-page) * post promotion what would you do ? Reply Franck says: March 1, 2010 at 6:34 pm If you do no keyword research before writting your post, then I guess web 2.0 There are some amazing data visualizations there. Home What the F ? Cloud Living Say "Hi!" When people talk about you online, links follow. Great point.
    [Data, Research] Why Marketers Need to Give Themselves Permission to Let It Go
    In their surveys, research, and reflection, they realized that, “There is no such thing as time management. When Tony first started at Life Time, he was measuring everything to make sure he had data to cover his bases. Brian says, “I think my biggest weapon that I use in social media, especially, is really leveraging social data and social listening.” “It’s all about taking the research and coupling it with the real world experience.”  Another month, another excellent round of guests on the Social Pros Podcast. highlight to tweet).
    [Data, Research] Why I Steal Content (And Why You Should, Too)
    research reports (white papers). Many Eyes , which was created by IBM, helps you visualize data in new and exciting ways. It’s also a great way to “steal” public data and create something valuable. This guest post is by Adam Costa of have a confession to make: for the past few years I’ve stolen content. Lots of it. It’s not something I’m proud of. Hell, I’ve never admitted it to anyone besides my wife (and she’s an even bigger thief than me). Worse… I’m a plagiarizer! “Passion?” Myself.
    [Data, Research] Awareness of Twitter Has Exploded: Great Way to Reach the.
    Twitter Usage In America: 2010 is a new report derived from the Edison Research/Arbitron Internet and Multimedia Series. This report is derived from three years of tracking data on Twitter usage in the United States. The full 49-page study, full of interesting graphs and data, is available for download: Twitter Usage in America: 2010 – Complete Report If you like this post, you might find these interesting: B-to-B Marketers: Tips on How to Optimize Twitter What Kind of Twitterer Are You? Over the past year, the leading traffic generator to my blog has been Twitter.
    [Data, Research] The Fatigue Of A Great Offer
    higher percentage of content buyers also said smartphone ads motivate them to research or buy items - 25 percent compared to 14 percent of all smartphone users." As we transition to a mobile world, we're seeing the same types of data points that we saw when online advertising was first introduced. Was I ever wrong about Groupon. Back in 2010, I was very bullish on Groupon (more on that here: One Product. One Sale. One Day Only. One Exciting New Business Model ). That part, I wasn't wrong about. It seems like Groupon "owned" the space. Why was it valued like one? ).
    [Data, Research] A new good book on Listening Systems AND Integrating Digital into the Physical World – Web Journal – July 12 & 13th, 2011
    Turning Social Media Conversations Into Business Advantage , which is published by The ARF (Audience Research Foundation) which I promptly bought for my iPad via Amazon Kindle reader. Also noticed that in this book Steve mentioned Source Selection is very important in Social Listening, which goes along with I found in doing research for Social Media Analytics.   In fact, the quality of the data feed is the most important aspect of Social Media Analytics – without that, hardly anything else matters. I’ll have more to day about  Listen First!:
    [Data, Research] Why My Blog is a Hog and Tips for YOU
    revelation for me and still a favorite place to store collections of research on topics in individual “Notebooks.” Infographics are not only a popular way to provide data in an interesting way but offer a visually appealing and high cognitive approach for showing information to make your content even more engaging. All four (4) of these are great assets to writing and blogging to help with research, organization and visual presentation in your posts. Bloggity, blog, blog. Sloggity, slog, slog. What I’ve learned. Is a blog is a hog! It hogs my time. But I also think.
    [Data, Research] A Model For Getting People To Join and Participate In Your Online Community
    You need to promote your success stories to non-members, create a sense of momentum, share data on current membership, undertake research (people associate research with reliability), and use symbols to communicate authenticity. Many members of our CommunityGeek join because they know they could be doing more to use psychology and data to grow communities. Over the next few weeks, I want to share some of the models we use to grow communities and how you might be able to use them.    ( click here for full image ). The more members feel.
    [Data, Research] A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button
    With this data – I’d doubt anything under 30 in popularity. Did you back up any data or facts with links to reputable sources? Described as a “research discovery engine” it’s like a search engine that exclusively focuses on reputable studies, reports, and data. Are you familiar with the power of checklists? Checklists are an ultimate time-saving device, so you can make sure you don’t forget anything (even if you’re moving very quickly). And guess what? Checklists aren’t just for brain surgeons. Is your blog post title catchy and appealing to your readers?
  • ENGAGE  |  TUESDAY, JANUARY 17, 2012
    [Data, Research] 10 Better Ideas Than Looking at a Top 10 List For Advice
    Conduct an old-fashioned customer survey Magazines have been doing reader surveys with great success for years, gleaning valuable data directly from their audience. Read boring industry research We’re in an environment of quick tips, sound bites, and real-time reactions. But how much more value could we get if the next 500 pages we read online were part of a research report or a book? Research reports pack a lot more effort, analysis, and peer-review into what they publish and can be worth their weight in gold (or bytes, at least). They’re too aspirational.
    [Data, Research] An Advertising Tide Probably Won't Raise All Of The Boats
    Over the history of marketing, I''m going to guess (because I have no actual research to back this up) that when asked, the vast majority don''t like marketing and advertising and simply "deal with it" as a part of life (like death and taxes). big data. There has been a lot of talk online about the end of advertising lately. It''s not a stretch to know that I fully (and categorically) back a lot of this thinking (see my latest book, CTRL ALT Delete for more on that). But, there''s this thing. Crazy, right? Maybe we don''t blame the brands? Advertising doesn''t work.
    [Data, Research] How Fairmont Hotels Used Facebook Contest to Segment Audiences
    “ Relevancy in email is key in getting subscribers to engage and get excited about receiving email from you ,” says David Hibbs, Senior Strategic Consultant at Responsys – an international email and digital marketing agency. “By incorporating the data related to the individual customer, you are providing a more relevant and unique experience for that individual. Lisa Loeffler is Research & Analysis Lead at Convince & Convert. Johnson said their goal is to provide a valuable sweepstakes offer to drive interest. Fairmont’s Facebook Contest.
  • TWIST IMAGE  |  FRIDAY, JULY 25, 2014
    [Data, Research] Brands Can Have Real Conversations
    Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. Are there any real conversations happening out there? It''s been a long day. hopped an early flight to Boston to speak at the Marketo customer summit. Direct flights are a funny thing. On one had, you want the ease and practicality of getting somewhere without getting too much of the airport experience "on you." " On the other hand, you are at the mercy of the airline''s flight schedule. first met C.C.
    [Data, Research] Google Launches A New Home For Journalists With “News Lab”
    TechCrunch – Google today announced the launch of a new site called  News Lab , a destination that aims to connect journalists with programs, data and other resources to aid in their reporting. These included WITNESS Media Lab, which will produce a number of in-depth projects on human rights issues, and The First Draft Collection, which teamed up journalism experts to train others on video verification, research and ethics. On Wednesday last week,  Google rolled out a redesign of Google Trends  which now brings real-time data for 28 countries to its service.
    [Data, Research] Social Search Propels Bing, Will Hurt Google - Founder of.
    By integrating Facebook’s social graph and the “like&# data generated by Facebook members, Bing is adding social signals to its algorithms. Privacy and Permissions The key to making all of this work is that the person using Bing is logged into Facebook and thus gives permission for Bing to tap into his/her social graph and data. believe that having social data in search results will lead to some inadvertent and potentially embarrassing and explosive situations, which in the end will curb people’s appetite for sharing socially. no data to back this up.
    [Data, Research] Why Your Editorial Calendar Isn’t Getting the Job Done
    How do they prefer to research and learn about your subject? Knowing your numbers gives you the raw perspective and data needed to refine your strategy and create new tactics. recently read an article about a womens apparel company that uses data to engineer the perfect bra. I’m a devoted advocate of using editorial calendars. They have been a essential tool for Pushing Social for the last three years. look forward to my quarterly ritual of brainstorming 3 months worth of weekly posts. I’m hooked and my calendar habit will be tough to break. Measuring the right criteria.
    [Data, Research] Web Analytics 2.0 – It’s Not All About the Web.
    By now, most marketers have embraced the digital channel and the fact that a majority of consumers are spending a significant amount of time playing, researching, transacting and communicating on the Web. The multichannel approach comes into play when we look for ways to merge the online visitor data of known customers and prospects with their respective offline activity to create a true, 360-degree view of our clients’ customers and prospects. Integration of Online and Offline Data. Bill Harriss. marketing spend is estimated to reach over 20% by 2012. Our Approach.
    [Data, Research] How to Market Your Conference or Party Using Social Media
    We live in the epoch of informational overflow: there is too much information fighting for our attention for us to pay much of this attention to every particular bit of data. Just remember to make it 8 characters or less, and do some research beforehand – you don’t want to find out at the last moment that your genius hashtag has already been used for something completely unrelated. 3.      Engage Potential Visitors. But how to make sure that people find out about it? The answer is simple: use social media. And here is how. 1.      Non-Generic Visual Countdown. Socialnomics
    [Data, Research] 7 Actionable SEO Strategies You Can Do Today
    Using Micro Data. Speaking of on-page SEO, you’re probably very aware of micro data usage by now. Brand mentions are practically counted as links nowadays (so be sure you set up your Freebase as mentioned in the Micro Data section above) but you can still track them with TalkWalker or and reach out to get them to link to you. Use the proper Micro Data on your site. This post originally appeared on  and was written by Dennis Seymour. It is reprinted here by permission. So yeah, actually doing SEO can be hard. Test again and repeat. It works.
    [Data, Research] “Reclaim Blogging”: Why I’m giving up Twitter and Facebook
    The thought of putting 2 to 3 hours of concepting, research, writing and polishing, plus photo selection and editing, to achieve a truly valuable blog post – for only $10 – wow. Reply nchenga says: 3 days ago at 1:45 pm well written i worry about my data on twitter and facebook Reply Charlie Chang says: 3 days ago at 1:46 pm I get what you’re saying Hugh. 153 Comments [Factoid: This is the first cartoon I ever put online, back in the day, 1999, two years before I registered the URL, What an amazing journey its been since then.] Self-sufficiency.
  • KIKOLANI  |  FRIDAY, APRIL 20, 2012
    [Data, Research] Fetching Friday – Resources Mashup & Dalescapes of Time
    You no longer have to guess, because today, I have research that will show you how. Because, in theory, any significant number of low quality links could hurt, it would make sense gathering as many data as possible and not just examine the most recent backlinks. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.
    [Data, Research] SEO is Dead. Content Marketing = Guaranteed SEO
    Prior to September 23rd, marketers could draw rich insights from data on the keywords that were driving visitors to their sites from Google. It’s not the greatest that Google’s taken away keyword data, but it’s a pretty important reminder for marketers to focus on what’s important – the context that surrounds their content. Marketing research has found that the more you blog, the better your SEO rankings and chances of acquiring customers through content. SEO as we know it is actually gone forever. Are you dubious, or worried that our position is extreme? Be Social.
    [Data, Research] 15 Ways to Make Your Social Media Strategy a Complete Fail
    Failing to track metrics means you’re operating off gut feelings, not data. Practical Fix: Perform research on your current customers’ social media habits, and ensure your company’s buyer persona profiles include insight on internet usage and research tendencies. The graphic below from Pew Research includes brief insight into the typical demographics of major social platforms: Image credit: UPenn Social Book. However, according to research by Constant Contact , only one out of four small businesses publishes to Facebook daily: Image credit: Heidi Cohen.
    [Data, Research] 11 Reasons Why Prospects Don’t Convert Into Customers
    Please, think like your gun-shy, skeptical, research-conducting visitor. At the very least, save the buzzwords for the product pages and data sheets. Just four years ago, my friend Marcus Sheridan discovered the power of content marketing and rescued his nearly bankrupt pool and spa business. He dove deep into blogging and propelled River Pools and Spas to a dominant leadership position in his home state of Virginia. Today, while still maintaining partial ownership of the pool business, Marcus, a.k.a. “ The Sales Lion ,” is a very in-demand online marketing consultant and speaker.
    [Data, Research] 10 Ways Marketing Agencies Rock the Web with Content
    While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. Described as both “sophisticated and tactical,” the content excels because it’s so effectively targeted, well-researched and loaded with gorgeous pictures. Marketing agency Trew was contracted by Bustec, a leading provider of data acquisition products, to create a total redesign of their website, including mobile-optimization and better content.
    [Data, Research] Write Like a Pro: Top 10 Secrets of Professional Copywriters
    Research, research, research! The more research you do, the more information you have to work with when you sit down to write your copy. All professional copywriters extol the virtues of adequate research. The Father of Advertising David Ogilvy, Copywriting Hall of Fame inductee John Caples, and modern million-dollar copywriter Gary Bencivenga all recommend extensive research as one of the secrets of writing great copy. learned that research is the infallible cure for writer’s block.  ~  Gary Bencivenga  ~. Don’t rush. Write often.
    [Data, Research] To Build Blog Subscribers, Get Narrow-Minded
    Again, I don’t have any big data on this, although I’d love to work on a research project about it. I’m mostly just noodling. I had an interesting conversation about blog visitors and blog subscribers with my friend Doug Karr a few weeks ago at the Blog Indiana conference. Doug’s blog covers a wide swath of digital marketing topics , whereas Convince & Convert is of course mostly in the social media lane with occasional dalliances in email, conversion optimization, metrics, and other related topics. And the content is more relevant more often.
    [Data, Research] Messengers of Trust: Part II
    The Why Companies will empower their employees to develop real-time relationships with customers on the Web because, despite the marvels of digital data organization and presentation capabilities, customers (humans) are organic beings, not machines, and still long for human contact in many buying situations. Rather, it inspired companies to research how they could replicate success through automation. In Part II it is my intention explain the why. In Part III I will discuss the how. In the offline world humans are the messengers of trust. Anything less than human is inhuman.
    [Data, Research] 25 Compelling Reasons to Blog for Business Yesterday
    In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles. The truth is, people of all ages are utilizing blogs to research products and services. It’s Free Market Research. Blog marketing metrics can yield an abundance of market research, if you’re willing to take a look into the data. Have you heard that 90% of companies are using custom content for marketing? Or that consumers believe that blogs are the most useful form of content ? Blogging Leads Are More Qualified. Billion.
  • KIKOLANI  |  FRIDAY, MAY 24, 2013
    [Data, Research] Fetching Friday – 20 Marketing Links & Sad Cat Diary
    31 Actionable Social Media Marketing Tips Based On Research – No longer marketing’s shiny new object, social media has become an indispensable tool to achieve key business goals since prospects and customers spend at least one out of five online minutes using these platforms. The 6 Metrics That Determine Your Success On Facebook – Most Facebook data can be misleading or gamed to your disadvantage, but it’s very hard to trick individual post metrics. The Resources Mashup. Blogging / Content. Most of them are pretty simple and don’t require much of you. Sad Cat Diary.
    [Data, Research] Why You Should Wear The 6 Thinking Hats On Your Blog
    Ensure that some content in your blogs are based on hard data and facts. This can be information that you personally know, or links to articles, research, and literature available in published sources. This is important because: tou tend to read and learn about key data and facts before you can blog about them. Sometimes the data itself can alter your and others views, comprehension, opinions, judgments, perceptions, and conclusions on a subject. you have logged this data for your future reference, and also the reference of your readers. Here’s how.
    [Data, Research] Contagion, Social Media, and Why Things Catch On
    From Janrain , a free guide on how to improve conversion rates and data quality. The researchers over at Syncapse have put together a study for 2013 valuing the average Facebook fan at $174.17. The problem, of course, with this type of data is that it is limited and highly circumstantial. These things, unfortunately for market researchers, are unquantifiable. Jonah Berger, Wharton @j1berger. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Listen Now . The RSS feed is:  [link]. Tweetable Moments.
    [Data, Research] Using Mobile To Ask, Listen & Boost Customer Loyalty
    It points out that mobility “boosts the number of interactions a consumer can have with a seller and that yields data making for better segmentation and more personalized service. Combining digital as well as physical footprints, mobility will give sellers multidimensional data for customer relationship management – combining context, identity and behavior. Little wonder that SMS is the most widely used data application on the planet. Significantly, recent research from Gemalto (based on a survey of 2,400+ consumers in France and the U.K.) So, what has changed?
    [Data, Research] How Content Platforms Inspire Internal Stakeholders to Blog More Often
    The Content Marketing Institute found in its 2015 B2B research that marketers use an average of 13 channels to reach customers. That means, looking at emails they receive from clients, analyzing support tickets, and reviewing lead data to uncover clues as to what would make a great blog, while also answering the question being asked in the first place. Image via As content marketers, we’re expected to do it all at our organizations. Understand the immediate pain points of our prospects. Predict and respond to customer complaints. What is a content platform?
    [Data, Research] Must Have Roadmap: From Customers Who Browse to Customers Who Buy
    With the advent of Big Data and myriad tools to use it for business growth, there is a wealth of customer data that businesses now have access to. From which sites they browse to what items they buy, to where they live and where they hang out, the sheer quantum of data available is mind boggling. This sort of visitor and customer profile data can be used effectively to create experiences for the customers that are personalized to their tastes and shopping patterns. It’s every marketer’s dream. Ditto for an online store. Is it all your fault? Well, yes and no.
    [Data, Research] Social Media "Pioneers" Tell Why
    could see it clearly that this will change how communication, reputation, marketing, customer service, research, content had worked thus far. Merrill DuBrow, M/A/R/C Research  -  Someone very smart (you - Ms Bloomberg convinced me to blog - said it is critical to buisness and yes you were right. Brendan Hurley, Goodwill of Greater Washington   - When we launched our social media/blogging initiatives in 2007, research data supported the fact that at the time it was a medium dominated by a younger audience, and that''s who we were trying to reach and influence. Update.
    [Data, Research] 14 Ways New Facebook Betrays Small Business
    Given that Facebook itself dictates the 16% ratio (which is actually higher than the 7.5% – 10% figure researched and cited by Facebook experts like’s Jeff Widman ), based on its EdgeRank algorithm , it’s maddening that they have now essentially admitted that they have been artificially reducing the reach of status updates as a precursor to the rollout of Reach Generator ads (which can put your status updates in front of the eyeballs of ~75% of your fans ). I get it. Cover Image. Prohibition on Cover Promotion. quote from VentureBeat). ” 4.
    [Data, Research] Which News Sites Get the Most Social Media Engagement?
    That’s not an easy question to answer without having access to each site’s analytics data and knowing their goals and objectives. But it is possible to make some basic comparisons using data from some of the free tools that are available. Looking at the unique users in the raw data, is listed with 1.9M, but it consistently ranks in the top 3 news sites in unique users along with (listed at 25M) and Yahoo News. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? on their site). news/.
    [Data, Research] B2B and B2C Influencer Maps are different
    Even for people online, like Seth Godin , these tools (say Klout) will give him a low score simply because he’s not active in that channel.  If that’s the case – perhaps the only way Online Influence Lists will truly define offline influence is when everyone is fairly active online – and these tools can crawl and gather the data … and I think we’re about 25 years away from that. Here’s some examples: 1. But, in many cases, I think the people we really want to find are precisely the real influecners – the ones that are often, offline.
  • KIKOLANI  |  FRIDAY, MARCH 15, 2013
    [Data, Research] Fetching Friday – Resources Mashup & Seals on a Surfboard
    21 Tools for Maximizing Productivity – Mary shares BlueGlassers’ favorite tools and apps for email tracking, research, task management, organizing notes, and more. Unexpected Keyword Research Sources – If you’ve exhausted the list of popular keyword research programs that are available today, you might be interested in the following five unusual keyword research sources. Custom Google Analytics Dashboards And How To Use Them – Want a better way to look at your Google Analytics data? The Resources Mashup. On Kikolani. Blogging / Content.
    [Data, Research] Top 25 Must Read Content Marketing Blogs
    This blog focuses on improving your content through behavioral psychology, ‘behavior psychology research on creative work, persuasion, and habits.’ This blog uses an ‘idea-led, process-centered, data-driven approach’ to content marketing. The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content. ’ 2.
    [Data, Research] Six degrees of separation in instant messaging | Emerging Technology Trends |
    According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. terabytes, composed from 1 billion conversations per day (150 gigabytes) over one month of logging,&# according to the researchers. Color represents the number of users, and blue circles represent locations with more than 1 million users.&# (Credit: Microsoft Research) As you can see, the northern hemosphere is largely over represented. TechRepublic. ZDNet.
    [Data, Research] Starting a Blog: 20 Attainable Steps to Epic Success
    Perform Keyword Research. Get started with our honest thoughts on the Best Keyword Research Tools. 4. Research Your Niche. Is it because of 20 years experience, or hard data? To capture the richest and most accurate data possible, present these questions in a Net Promoter Score survey or other anonymous feedback format using a tool like Survey Monkey. Regardless of how well you know your buyer personas or Google analytics, putting effort into growing a business blog is critical in modern marketing. If you’ve been hesitant to get started, fear not. Tutorials.
    [Data, Research] 12 Social Media Marketing Myths
    The tools are out there, and the number of people who know how to aggregate and interpret the data is growing. In a time when everyone researches online for almost everything under the sun, it is better to provide as much information for free as possible.-= ´s last blog. In a time when everyone researches online for almost everything under the sun, it is better to provide as much information for free as possible.-= ´s last blog. Millions of people create content for the social Web on a daily basis. Your customers have been using it for a long time. It’s for kids.
    [Data, Research] The Complete (Mini) Guide to eCommerce SEO
    You’ll make more sales, and you’ll gather valuable data about what’s broken on your website. That research will give you an easy way to provide Google a clear result when someone searches for that specific keyword. Here’s how to get them: Research Your Competition’s Backlinks, then Match Them. That could be a blog post, a review of the company’s product, or even something like a joint research project. Good SEO can be a major financial asset for eCommerce sites. click through rate. The second result gets 12.5%. understand why. Fear not.
    [Data, Research] 10 Marketing Techniques for Content Marketers from Traditional Advertising
    At a traditional ad agency, an enormous amount of money was typically funneled toward qualitative research. As much as 70% of consumer research budgets were spent on these sessions. Consumer research should have a major, recurring role among your marketing techniques. Sales researchers have found it typically takes seven “points of contact” for a consumer to make a purchase. Educating their audience was a primary marketing technique, and the company used more data, facts, and statistics than any of their competitors. Headlines Matter. Know Your Audience.
    [Data, Research] HOW TO: Activate Your Brand's Super Influencers
    When you see data like these as regularly as we do, you realize pretty quickly that super influencers are worth engaging. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! These key influencers are more than just fans — they’re brand ambassadors. Thanks.
    [Data, Research] What to Consider When Building an In-House Social Media Team
    “Ideally, everyone on the team is comfortable enough to handle data and stats that are presented to them and be able to interpret what they mean.&# Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! What is the ultimate purpose of your social media team?
  • ADAM SHERK  |  MONDAY, APRIL 5, 2010
    [Data, Research] The Most Popular MLB Teams on Twitter and Facebook
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Enjoy it while you can. After getting good response to the posts I did on NFL and NBA teams I wanted to add MLB to the mix. But reach has value too and I like to see which teams are faring best in that area.
    [Data, Research] Creating categories and definitions by doing, not debating
    provide research for my own projects. provide research for other people. Put stuff out there and look at the response, using the wealth of data that is available and complimenting it with the right research. I just read a post by Peep Laja which talked about the old advice of inventing a new category to be able to charge more for your products than just slotting into a predefined definition, followed by a post by Neville Hobson on an attempt to redefine what PR means. When I try and define what I do for people, it comes out as: I write for my own projects. Buffer.
<< 1 2 ... 13 14 15 16 17 ... 26 27 >>

Social Media Informer can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with LinkedIn

Sign in with Twitter


We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account


Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.


Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are

Learn more about Content

Social Media Marketing and Measurement