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  • TWIST IMAGE  |  SATURDAY, JULY 27, 2013
    [Data, Research] Six Links Worthy Of Your Attention #162
    "This sounds like a HuffPo fluff-piece, but it''s actually research from Harvard associate professor, Michael Norton. I won''t spoil the twist for you; play it and see what happens. "If an album is an app, and its terms of service leave listeners wide open, is the future of music data mining? "Alistair talks a lot about the ''quantified self,'' a movement to use various apps and devices capture and analyze data about yourself: your sleep habits, caloric intake, distance walked each day, etc. " (Alistair for Hugh). Billboard seems to think so."
  • PROBLOGGER  |  MONDAY, FEBRUARY 7, 2011
    [Data, Research] 6 Ways to Sell a Website, and 4 Ways Not to Sell One
    On one of the bigger marketplaces like Flippa , it’s important to remember that people value revenue data or profit information above anything else. Research successful website sales before listing your own. The types of statistics I’m talking about are total pageview information—generally information that has no tie to real profitability—or data about how much traffic your website generates in total. Instead of offering this type of information to potential bidders, highlight your website’s strengths and offer real data to buyers.
  • PROACTIVE REPORT  |  THURSDAY, OCTOBER 8, 2015
    [Data, Research] Why the Quality Content Bar is now 10X
    An excellent explanation of how to research and create the kind of content that Google loves.  Writing for the web, keyword research, SEO, visual content and data mining are all digital skills you need to succeed in PR and marketing today. Watch the video. Note his comment about how visual content can make the difference. Content Marketing content google online PR SEO
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 23, 2016
    [Data, Research] The Thing About Disruption
    According to the data, 97% of respondents said they are placing emphasis on safeguarding their business from new competitors that have not traditionally been a part of their industry. The research, though, also revealed a slight divide on just how much of a priority this is for CMOs; while 43% agreed it's greatly taken into account, another 54% said only to some extent.". How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf of business today. It's everywhere. B2B, B2B, small, medium and large enterprises. Go for it. Please.
  • PROBLOGGER  |  SUNDAY, AUGUST 23, 2015
    [Data, Research] How to Drive Traffic to Your Blog Through Your Archived Material on Facebook
    Write the video meta-data the same as you’d write a sales letter: Title – Give the video a short, descriptive and punchy title. We’ve got to do more research, but it doesn’t seem to hurt. This is a guest contribution from Jonathan Goodman. love discovering systems that work in the background so you can focus on your blog. What I’m going to detail is like the concept of compound interest. At the beginning, the effects will be small  – but over time, as the system continues to work and you keep adding into it small bits, it becomes a monster. It involves Facebook.
  • TECHIPEDIA: TAMAR WEINBERG  |  MONDAY, JULY 21, 2008
    [Data, Research] Quantum Entanglements: The Social Media Scandals
    There were inconsistencies in the medical aspects of the story, conflicting personal data on various websites including some question as to age and birth date, and a dearth of pictures, some of which were clearly photoshopped to remove logos from sweatshirts. Reply skateboard1 July 21, 2008 at 2:53 pm Great job Karen! I’m so proud of the amount of time you put into researching this, that I don’t even mind cleaning up the pizza cartons and beer bottles you left in it’s wake. Smile, I’m sending you some sunshine. Did your room just light up? Ask for proof.
  • JEFF ESPOSITO  |  TUESDAY, JUNE 2, 2015
    [Data, Research] Twitter Audience Insights – Late to the Party, but Valuable Addition
    Research: One of the things that made me chortle a bit when seeing Audience Insights was the ability to look at and compare demographics vs. that of Twitter’s universe. Many social media managers will discredit a platform or network because you can’t get real data or “my customers aren’t there.” The later often comes in taking industry reports as gospel and not in primary data points. Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. common question asked is what are these tweets generating?
  • PROBLOGGER  |  SUNDAY, NOVEMBER 8, 2015
    [Data, Research] A 3-Step Blueprint for Smart Affiliate Marketing
    Do extensive research. Research backed and in-depth articles always perform well in search results. Make sure your content is well researched and backed by data and also includes several images. This is a guest contribution from Anil Agarwal. Building a blog that gets huge traffic isn’t necessarily hard, but converting that traffic into sales can be. Most people think they can make a living online by increasing their website traffic. In reality, though, it’s not about any old traffic- it has to be targeted. Are you ready? Let’s jump into the details. Do you know why?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 15, 2015
    [Data, Research] [Interview] @CKBurgess, @BlueFocus and the @SocialEmployee Revolution Come to @SpeakingDotCom #SocBiz #SocialEmployee
    In an age where communication and data sharing tools continue to reach new heights year after year, we need a workforce capable of adapting to new processes, which takes both the right skills and the right mindset to succeed. AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair. With this in mind, we are proud to join Speaking.com (@ SpeakingDotCom ) in our quest to bring cutting-edge social business practices to workspaces of every size—and in every industry.
  • UNSPOKEN  |  WEDNESDAY, MAY 14, 2014
    [Data, Research] Play Ball! 4 Ideas for Home-Run Social Media Marketing
    This social data lets you target clients more accurately, created better segments, and adjust customer engagements to be more satisfying. How to Use Social Media for Marketing Research. So many brands struggle to use social media effectively. Spending precious time on marketing efforts that are not producing just costs you money. How can you really hit the ball out of the park with your social media marketing efforts? Missing the Pitch: Why Your Methods Are Failing. Social media sites can change the way they display information any time. Plenty of other factors could be involved.
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Data, Research] BIG NEWS! @TheEIU Announces Top 25 #SocialBusiness Leaders #SocBiz25 @TheEconomist #SocBiz
    Back in April, I announced my participation as a member of a special advisory board for The Economist Intelligence Unit ( @TheEIU ), the research arm of The Economist Group, which was tasked to help determine the Top 25 Social Business Leaders out there today. Data-driven decision-makers: Uses analytics to gain actionable insights into the performance and activities of stakeholders. Today, we are thrilled to unveil our list of the EIU’s Top 25 Social Business Leaders to the world. Also, please kindly use the hashtag #socbiz25.
  • THEFUTUREBUZZ.COM  |  TUESDAY, OCTOBER 12, 2010
    [Data, Research] Content Aggregation For Links, Traffic And Buzz
    Two quick examples Most Popular Posts:  May 2009 42 Marketing Lists from The Future Buzz Aggregation idea 5 Interesting stats, facts or figures from your niche Why this works People are always on the lookout for useful stats, facts and figures – especially in cases they can use that data to support their own decisions.  From my short experience (about 6 months) it is hard and you need to research a lot! like to refer to specific, valuable online data as granular content. They take a lot of effort to do properly, but in the end they are too valuable to ignore. Perfect.
  • KIKOLANI  |  TUESDAY, FEBRUARY 23, 2016
    [Data, Research] How to Get a 62.5% Email Opt-In Rate From Facebook Ads With Custom Audiences
    For example, if you’re trying to attract leads for a new social media course, look at the Facebook Ad Insights data for pages published by Amy Porterfield, Jon Loomer, Kim Garst and LKR Social Media. Similar to if you were researching competitors’ ads when building a Google AdWords or Bing Ads campaign. Another buck down the drain. You keep blowing through hard earned cash on Facebook Ads with the hope of building your email list. Experts like Rick Mulready and Amy Porterfield make it look easy to get conversions at $1 each. Is it time to call it quits? Maybe there’s still hope.
  • PROACTIVE REPORT  |  SUNDAY, JANUARY 24, 2016
    [Data, Research] Why Content Strategy Needs Digital PR
    While these are valid areas to consider, unless you first establish and research your audience you can tinker with these 3C’s as much as you want and still miss the target.  That’s when you can use the data in this excellent infographic about content tactics. More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. MarketingProfs: Benchmarks, Budgets & Trends Report. ) 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016.
  • KIKOLANI  |  FRIDAY, NOVEMBER 30, 2012
    [Data, Research] Fetching Friday – Resources Mashup & Facebook Law
    If so, Blogging for Your Business will help you do everything including set up a WordPress blog, conduct keyword research, understand your online competition, build a strong social media footprint, and create a successful business blogging strategy. Tips for Handling (Not Provided) Data – It has been more than a year since Google announced its SSL enhancement. What follows are some thoughts and tips on how to handle the growing lack of data you receive from your organic visits. One Week Left for $10 eBooks from ProBloger. This eBook is normally $19.99. Read on.
  • KIKOLANI  |  FRIDAY, MAY 3, 2013
    [Data, Research] Fetching Friday – Resources Mashup & The Science of Productivity
    20 Data-Backed Ways to Upgrade Your Social Media Marketing – Get tips on how to improve your social media marketing that all stem from real research and data. Here is a breakdown of all relevant data from the latest research. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Featured Post. consumer laws.
  • STAY N' ALIVE  |  WEDNESDAY, JANUARY 19, 2011
    [Data, Research] FamilySearch.org To Discuss Living/Dead Relationship Technology With New RootsTech Conference
    One of my favorite things to do is research my family history. RootsTech, FamilySearch.org’s new Family History Technology conference, aims to get all the best minds in this industry together to discuss these challenges, and share new ways of approaching relationships and data archiving and retrieval in this life and beyond. The fact is I love technology that brings us closer together, both in real life, and the life beyond. That’s why I’m really excited for the conference FamilySearch.org is putting on for Technology professionals of all types called RootsTech.
  • WRITTENT BLOG  |  FRIDAY, MAY 3, 2013
    [Data, Research] A Refreshing Checklist for Your Content and Social Media Marketing Strategy!
    The list of these simple phrases should be completed after a keyword research according to the industry. Though “free” is claimed as a powerful motivating word, the recent Inbound Marketing Agents research shows that “value at no cost” is a more effective phrasing. 20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]. research by HubSpot explains why you should put “guru” to your profile, stay active on Facebook on weekends, ask questions, use links for retweets, always stay positive, and many more. Stay tuned!
  • CONVINCE & CONVERT  |  FRIDAY, JULY 3, 2015
    [Data, Research] It’s Time to Pay to Play
    To build relationships with influencers, Steve and his team tried to be as helpful as possible to the influencers they identified,  without asking for anything in return.  At BuzzSumo, they’re able to provide helpful data and research to influencers who can use it for their own benefit, turning them into advocates for the BuzzSumo brand. Steve doesn’t pay to play, but he does give away valuable data for free. When it comes to social media, you have to pay to play. So go ahead, give your content away for free. Mari Smith International, Inc. CEO, Mari Smith.
  • PROBLOGGER  |  THURSDAY, DECEMBER 1, 2011
    [Data, Research] On the First Page of Google? Now What?
    Proper meta data. good way to digest meta data is to view it as a miniature representation of your real page, sort of like a business card. After much research and contemplation, you can now find the answer in this article by visiting my page.”. This guest post is by Keith Bishop of Online Digital Junkie. If your goal is to publish a lot of meaningless content that doesn’t get read, then you’re in the wrong place. With time and proper SEO practices, visitors will likely show up on your site through search by using keywords that relate in some way to your page. Meta title.
  • WRITTENT BLOG  |  THURSDAY, JANUARY 23, 2014
    [Data, Research] How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month
    You’ll hear this advice often, and unless you’ve got glaring problems like editing issues or terrible research habits, it’s going to be difficult to apply. Perform Original Research. Create a survey that fills a need for information in your industry, promote the heck out of it, and publish your results (after adequate analysis and data scrubbing). Figuring out how to start a blog isn’t the hard part. It isn’t easy, but I’ve succeeded at growing traffic to a new blog 1000% a month for 9 consecutive months with some pretty scrappy content creation and promotion tactics.
  • PROBLOGGER  |  TUESDAY, DECEMBER 18, 2012
    [Data, Research] The 3 Step Guide to Creating Pinterest-friendly Graphics for Your Blog
    Dan Zarella´s research shows that taller images get repinned more often. An infographic is a graphic, eye-catching visual representation of information, data or knowledge. It´s well established that Pinterest can be a strong driver of traffic. We´ve been having a lot of success at our Digital Photography School account and have seen other blogs, like Hair Romance , experiencing similar success. In my experience, most bloggers focus on curating boards to build their expertise and drive traffic back to their blogs. They regularly include their blog posts among the images they pin.
  • PROBLOGGER  |  WEDNESDAY, NOVEMBER 30, 2016
    [Data, Research] How to Create Consistently Valuable Content for Your Blog
    Research by the Content Marketing Institute conducted in 2014 shows that roughly half of the B2B bloggers in the United States have trouble pinpointing the value of their content. Social media is of no lesser importance, as it is one of the largest sources of user data in the world. Doing something of value is a basic motive that drives us in doing pretty much anything in our lives. Writing is a passion and there is a little art in every piece of content we create, irrelevant of the topic or the reason why we put the words in this sequence on the sheet in front of us. SEO metrics.
  • PROBLOGGER  |  SUNDAY, JUNE 26, 2016
    [Data, Research] How to Consistently Publish Great Content While On The Go
    managed to recover all of my data, photos, videos and notes. Like this very blog post. I had my team research and come up with ideas and put them in a Google Doc, which they shared with me through a secure link that Google Drive creates. Google Drive also saves everything to the cloud, so you don’t have to worry about losing your data. have a few note books setup for various areas of my business such as my new Freedom Plan book I’m writing, my Right2Freedom.com research, as well as ways to improve my online blog and podcast. By Natalie Sisson. Be Productive
  • ADAM SHERK  |  TUESDAY, JUNE 30, 2009
    [Data, Research] Syndication Best Practices: Reduce the Risk of Being Outranked for.
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Partners typically refuse such an arrangement, but it’s becoming a more common request in contract negotiations.
  • WRITTENT BLOG  |  FRIDAY, NOVEMBER 15, 2013
    [Data, Research] 15 Habits of Legendary Content Creators
    Now, content creators are publishers, and it’s up to you to dive into the research and distribution that presses handled in the past. Scientists rely on data and analysis to make decisions, so you’ve got to take a similarly number-driven approach to your publishing. 6. Image credit: Artur 84. Everyone can have happy and successful careers as content creators, if they adopt positive working habits. According to Pearson, the right habits can be the difference between successfully achieving goals and having work-life balance, or struggling to simply meet expectations. Create Often.
  • WRITTENT BLOG  |  WEDNESDAY, JANUARY 8, 2014
    [Data, Research] 7 Blogging Secrets Even Experts Will Be Surprised to Know
    Data scientist Dan Zarrella recently found in a study of 2.7 Never sacrifice your research and editing time to write more posts, but try to bump up your posting frequency to increase your traffic and exposure. 7. 23% of the hours Americans spend online are dedicated to reading blogs and cruising social media networks. Blogs have gone from an obscure tool to a major highway for exchanging information, education, and influencing purchase decisions. Studies have found that small businesses who blog generate 126% more leads. Visual Content Matters. Don’t Neglect Blog Titles.
  • WWW.MASTERNEWMEDIA.ORG  |  FRIDAY, SEPTEMBER 24, 2010
    [Data, Research] Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation
    And it was this very technical innovation, the democratization of most web content into a standardized format that anyone could subscribe and work from (RSS), that made me realize how big an opportunity there was for those with sufficient expertise, passion, analysis and research skills to become unique aggregators and intelligent news curators on specific topics of the best content available out there. As I see it: " Aggregation is automated, curation is manual. Photo credit: Creativaimage Back in 2004 , I wrote an article entitled: The Birth of The Newsmaster. Guess what?
  • PROACTIVE REPORT  |  WEDNESDAY, JULY 21, 2010
    [Data, Research] Listening to the Online Conversation
    Social media offers you the opportunity of doing in-depth research, listening to conversations and hearing feedback we’ve never had access to before. There are tools to mine that data and get intelligence that can inform your PR strategy and hone the messaging. Based on this data Hennessy created a tour called Hennessy Artistry. For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. The Internet changed that. Listen, learn and respond.
  • BILL HARTZER  |  TUESDAY, MAY 13, 2014
    [Data, Research] 34 People I Want To Meet at ClickZ Live Toronto 2014
    Nick Drew – Head of Research, Yahoo Canada. Sylvia Ng – PMM (SMB Online Marketing Data Lead), Google. Nathan Safran – Director of Research, Conductor, Inc. This week, I’m doing “double duty” at the ClickZ Live Toronto conference, being held at the Eaton Centre from May 14 to May 16, 2014 in Toronto, Canada. I’m speaking about SEO Audits in the “Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic” session on Thursday. Mark Silver – Head of Digital, The Sports Network. Jeff Lancaster – CEO, Catalyst.
  • DAVE FLEET  |  TUESDAY, JUNE 15, 2010
    [Data, Research] Sysomos Audience Moves Towards Measuring Social Media ROI
    For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. Of course, it doesn’t remove the hands-on targeting and tailoring work that goes into each project, but this kind of data would still be immensely valuable. Social media ROI is a hot topic right now, as social media begins to (slowly) mature. After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sales.
  • PROACTIVE REPORT  |  MONDAY, DECEMBER 2, 2013
    [Data, Research] Proving Value vs ROI in PR
    Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia.  Analyze the data. 2014 will see more emphasis on reporting PR results. His panel was about measurement, proving value and ROI. Proving Value. Value is subjective.  It will be different from organization to organization and person to person. You need to establish the value equation  for your company or client and provide results that meet that framework. Return on Investment is a financial term and in its simplest definition it means you get more than you put out. PR Actions.
  • BILL HARTZER  |  THURSDAY, FEBRUARY 24, 2011
    [Data, Research] Search Engine Marketing Job Opening
    Thorough keyword research / selection. o On-page optimization. Making strategic decisions based on performance data and budget. TouchStorm , a leader in online editorial video, has a job opening for a search engine marketer, someone who knows both search engine optimization and search engine marketing (PPC). Here is the job description, as recently forwarded to me: Search Engine Marketer (SEO, SEM), TouchStorm. Digital video is a shiny toy that delivers fantastic results in the right hands. We believe in editorial video and use it to create massive reach and engagement.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Data, Research] Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds
    In addition, only half of all managers believe their companies do a good job in governing information distribution or have established adequate processes to determine what data each part of an organization needs. In addition, 40 percent of respondents said that other parts of the company are not willing to share information, and 36 percent said there is so much information available that it takes a long time to actually find the right piece of data. â??The This file is part of a software application licensed from. TEKgroup International, Inc. www.tekgroup.com). Global Home.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, DECEMBER 2, 2013
    [Data, Research] Does SEO Have A Future?
    Google no longer provides a free keyword research tool for non-PPC customers and they no longer provide keyword data to webmasters who are trying to measure the traffic to your websites and where that traffic is coming from. Absence of data means webmasters have to go elsewhere for the information they need – if they get it at all. They just don’t report the data that webmasters used to rely on to measure ranking success. With so many changes happening at the search engine level, this is a trying time for many online marketers. But it’s not.
  • PROBLOGGER  |  SUNDAY, APRIL 12, 2015
    [Data, Research] The Structure of a Proper Client Proposal That Will Land You a Blogging Gig
    As much as possible, try using research data when talking about problems. Research content for their audience, show a couple of popular posts, and suggest similar topics that will do well. Whatever their goal is, spend a little time doing research, and include your recommendations. This is a guest contribution from Karol K. Struggling to make money blogging, aren’t you? SEO doesn’t seem to work for you. Neither does social media. And don’t even get me started on commenting on other blogs and online forums … it’s just noise. It will pass.
  • SOCIAL MEDIA STRATEGERY  |  FRIDAY, APRIL 2, 2010
    [Data, Research] The “Getting Started with Government 2.0” Guide | Social Media.
    Find out what’s available online about you already – this is your first impression to most people.  Do you have a popular name and the results are flooded with data that’s not about you? Read Chris Brogan’s “ If I Started Today ” and his “ Social Media Starter Pack ” posts Do some internal research.  Do some external research.  Maybe you’ll find out additional names of people you can reach out to or maybe you’ll find nothing – either way, it’s better to have done your research first. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Gov 2.0 Expo Gov 2.0
  • CONVINCE & CONVERT  |  MONDAY, SEPTEMBER 20, 2010
    [Data, Research] Is Twitter for Business Even Worth the Trouble | social crm.
    Certainly not because of the math. A new research study of 1,400 U.S. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos. This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. joe [link] Jeremy Victor Thanks for this Jay Great Fact From The Data: Customers follow you on Twitter not to be informed, but to be interacted with.
  • PROBLOGGER  |  MONDAY, NOVEMBER 14, 2016
    [Data, Research] More Ways to Grow Your Blog’s Traffic Without Google Search
    At this point, you might be thinking “But wait – researching for the right blog and reaching out to the right bloggers for guest posting opportunities requires lots of work!”. SEO data junkie. By ProBlogger Expert Jerry Low. Google traffic is lucrative – there’s no doubt about that. Often, the most effective way to attract targeted traffic is to make sure your site is optimized for Google searches. As you may have already learned, winning that targeted traffic is one of the top strategies for making money on the web. Google frequently issues algorithm updates. Media rich content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Data, Research] Eight steps to thriving on information overload
    Technology is perhaps at the root of the advent of information overload, though it will also be part of the solution, by providing increasingly refined ways of filtering data to present the most valuable information to the right people. have been fascinated by recent research on unconscious problem-solving, and have a thread ("Mind Power") on my blog. About Ross Dawson. Keynote Speaking/Strategy. Future Exploration Network. AHT Group. Books and Reports. Recent Media Appearances. Ross Dawson, August 27, 2007 1:24 AM US PT. One of the most common responses, and one Iâ??ve happening?â??
  • PROBLOGGER  |  TUESDAY, FEBRUARY 11, 2014
    [Data, Research] 4 Ways to Sell More Products Online
    Take some time to research your followers on each social media platform, and to curate posts and shares, whether promotional or otherwise, that really make sense for each one. It can come in the form of an incentive, or in the form of data, by suggesting similar products or service that other people bought in conjunction with the one the buyer added to their cart. This is a guest contribution from Rosie Scott of The New Craft Society. But there’s a difference between, “Hey mom! made 30 cents this month using nothing but my typing fingers!” and, you know, actually making a living.
  • PROBLOGGER  |  SATURDAY, DECEMBER 31, 2011
    [Data, Research] 12 Essential Tips for Revitalising Your Blog in 2012
    Research has shown that people are more likely to help you out than you think. In addition to slowing your site down, the results from this research study have shown that too many choices can actually decrease conversions! If you are a blogger who wants to tap into the psychology of successful content marketing, you need to check out Sparring Mind , where Greg prefers to write about what works (backed with research and data) and avoids the fluff. This is a guest post by Gregory Ciotti of Sparring Mind. Optimize (or start) your email list. The best way to do that?
  • PROBLOGGER  |  TUESDAY, MAY 31, 2016
    [Data, Research] Top Tips for Creating Quality Evergreen Content
    Consider doing some research about a little-known aspect of your niche or industry and providing that information. If your post is the only resource on the internet that details this history, it will have tremendous value to researchers interested in your niche – for many years to come. When you see a drop off in readers in your analytic data, wait a short time and launch it again. This is a guest post from freelance writer Anna Johansson. If you’re like most bloggers, you publish a solid combination of evergreen and time-sensitive content. Evergreen Content: A Definition.
  • WRITTENT BLOG  |  THURSDAY, AUGUST 29, 2013
    [Data, Research] Is Your Website in Dire Need of a Content Audit?
    Is It Well-Researched? Your spreadsheet is likely a treasure trove of data about your website, so dive into analysis of your efforts to date, changes made, and the blog analytics you compiled in the centralized location. Has your organic search traffic gone flat? Are you losing keyword ranking for critical search terms? If the answer to either of the previous questions is yes – or more importantly, you’re just not sure where you stand, it’s probably due time to do a content audit. Much like any audit, a content examination requires an all-in approach. Duplicate Content Can Happen.
  • MINDJUMPERS  |  WEDNESDAY, NOVEMBER 11, 2015
    [Data, Research] We’re Not From Round Here: The Importance of Localised Social Content
    Where brands and agencies have access to insights, data and cultural knowledge about their audience and the subjects they want to talk about, only a local who is living in the market will understand the situation on the ground – not just what’s happening on social media but also the word on the street, the local news and events as they happen. It’s not always realistic for a brand or agency to spend hours researching every topic and conversation for multiple audience groups across the world on a daily basis. Local Social Media Managers. But would it be appropriate for each market?
  • TWIST IMAGE  |  FRIDAY, MAY 9, 2014
    [Data, Research] Are You Reading This?
    Yesterday, I dove deep into a Research Brief article titled, Only Time Prevents More Reading. Here are some of the good (and bad/depressing) data that was uncovered about how we read: 54% of Americans currently read e-books, including 66% of Millennials. research brief. How many books do you read a year? It''s an unfair question, because if you are reading this blog post, you are already amongst the reading elite. used to toss out a statistic about reading (don''t know where I got. School has a funny way of turning people off of reading and learning. Lots of words. ebook.
  • TWIST IMAGE  |  FRIDAY, JANUARY 4, 2013
    [Data, Research] The Drone Wars. Business Style
    the International Institute for Strategic Studies has identified fifty six different types of drones being used in over ten countries (and this data does not include places like China, Turkey and Russia). defense advanced research projects agency. Drones are everywhere. Less than a decade ago, The Pentagon had about fifty unmanned combat air vehicles (known as drones or uav). It is estimated that they currently have about seven thousand of them (Congress asked for about $5 billion worth of more drones in 2012). And, that's just the work being done by United States. accelerometer.
  • PROBLOGGER  |  TUESDAY, JUNE 5, 2012
    [Data, Research] 10 No-Nonsense Ways to Build Backlinks
    Additionally, research has found that people innately trust well-designed sites much more than poorly designed sites; and a site with trust is going to generate more links. Now research a few keywords around those topics with the Google Keyword tool (remember to set it to [exact] searches) and see which terms have a fairly high search count. If you create a round-up like the two showcased above, research a few keywords that you might be able to rank for before you title the post and publish it. This is a guest post by Gregory Ciotti of Sparring Mind. That part is essential.
  • WRITTENT BLOG  |  FRIDAY, NOVEMBER 1, 2013
    [Data, Research] The 6 Most Shocking Online Marketing News Headlines of October
    Their latest effort could be the best by far: an innovative twist on big data with vampires. Forrest Research Declares Content Distribution is Queen. Do you think October was a quiet month for online marketing news? Quite the opposite, actually. This months’ online marketing news is enough to send many experienced marketers into shock. Once you recover, it could be time to seriously rethink your strategy. Not only is Facebook losing market share among younger consumers, Google’s lost the respect of some of the most famous marketing minds around. Except among teens in the US.
  • KIKOLANI  |  THURSDAY, DECEMBER 17, 2015
    [Data, Research] Why and How Creativity is an Everyday Job in Business
    data-driven development. To me, every business discussion, whether it be about marketing, research and development, technology and yes, even creativity, circles back to the life force of business, or customers. Working for the last 25+ years in the event industry, I’ve appreciated the privilege of collaborating with businesses of every shape, style, kind, and size. The most important business driver I’ve discovered transcends all industries, every operating model, and permeates the most successful companies today, regardless of how big or small. But hear me out.
  • PROBLOGGER  |  MONDAY, NOVEMBER 14, 2016
    [Data, Research] More Ways to Grow Your Blog’s Traffic Without Google Search
    At this point, you might be thinking “But wait – researching for the right blog and reaching out to the right bloggers for guest posting opportunities requires lots of work!”. SEO data junkie. By ProBlogger Expert Jerry Low. Google traffic is lucrative – there’s no doubt about that. Often, the most effective way to attract targeted traffic is to make sure your site is optimized for Google searches. As you may have already learned, winning that targeted traffic is one of the top strategies for making money on the web. Google frequently issues algorithm updates. Media rich content.
  • MINDYMCADAMS.COM  |  TUESDAY, OCTOBER 12, 2010
    [Data, Research] ‘Curation,’ and journalists as curators
    Curation indicates a more careful process, with research and fact-checking and solid sourcing underneath it. Editors should master what I consider to be some essential tools of online curation: Social bookmarking sites like Delicious, Twitter as a research tool, Yahoo Pipes for aggregation. Link ] Online Journalism Blog » Local newspaper data journalism – school admissions in Birmingham » Posted 2 days ago The Birmingham Mail has been trying its hand at data journalism with school admissions data. Then consider the job of the museum curator.
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, APRIL 22, 2010
    [Data, Research] How You Can Benefit from Real Time Search » Techipedia | Tamar.
    All of this data that is posted is changing everyday – so most of today’s updates won’t be relevant tomorrow. real time search engine allows you to scour all of this data to see what’s being said right now about any given topic. For example, if you wanted to research historical information, like to learn what year World War 2 ended; or if you wanted to find out how many games your favorite professional team won last year, a traditional search engine will get you this information. It was recently reported that there are over 50 million updates posted to Twitter every day.
  • WRITTENT BLOG  |  FRIDAY, NOVEMBER 29, 2013
    [Data, Research] The 7 Most Strategy-Changing Marketing News Headlines of November
    Major research firms revealed that email usage is slipping, and brands are struggling to find. Affinity Data the New Keyword Research? surely be Google’s quiet decision to start withholding keyword data. especially when it comes to big data and mobile marketing: Image credit: SearchEngineWatch.  . Once again, it’s been a pretty wild ride through the marketing news arena in November. The little. app that could, Snapchat, shocked almost everyone when they refused to sell for the staggering. talent to hack their analytics. Join us as we. While there’s no easy.
  • WRITTENT BLOG  |  SATURDAY, AUGUST 17, 2013
    [Data, Research] Macklemore, Upworthy, and Content Marketing Strategy News of the Week
    According to all of the latest case studies and research reports, digital brand publishing is growing faster than ever. Gregory Ciotti’s analysis on the Kissmetrics blog is spot-on, and driven by Upworthy staff member’s quotations and data. Inspiration and motivation can come from some rather unlikely places. From independent rap superstars who gain a following without the backing of a record-label, to a content curation website which focuses primarily on positivity, the incredible power of content shines through this week’s top stories on content marketing strategy. With over 2.2
  • KIKOLANI  |  FRIDAY, APRIL 12, 2013
    [Data, Research] Fetching Friday – Resources Mashup & World’s Cutest Frog
    How to Write Web Copy that Converts – 8 Simple Techniques Based on 4 Years of Research – In this post I’ll give you 8 simple techniques that will help you get it right every time. These techniques are based on what I’ve learned from 4 years of research and 300 copy-related A/B tests. What PPC Account Managers Say They Do vs. What They Really Do – PPC account managers claim to be spending lots of time optimizing their accounts, but our data suggests that actual AdWords account activity levels are low. The Resources Mashup. This Week on Kikolani. Fetching Friday
  • CONVINCE & CONVERT  |  THURSDAY, MAY 24, 2012
    [Data, Research] Social Pros 17 – Maria Ogneva, Yammer
    Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Until something game-changing happens, like somebody very big or important loses their privacy data or something, even then it won’t really matter. For those of you who are not as familiar with Yammer, it’s an enterprise social network that brings together people that work in your company; content, conversations, business data, all together into a single location. Listen Now.
  • VIPER CHILL  |  MONDAY, JANUARY 11, 2010
    [Data, Research] What You Can Learn From The Most Tweeted Blog Posts Ever
    After manually checking the statistics for each post, here are the stats: Shortest article : 131 words Longest article : 6,033 words Average length : 1,118 words Average length of text-focused articles : 1,342 Here is also a graph of the data taken: I’m personally quite surprised to see that the average length of content that Twitter users seem to like is over 1,000 words. It’s just nice for me to have some ‘real’ data. I see far too many people spouting what they think works rather than looking at what actually does. Home What the F ? Cloud Living Say "Hi!"
  • WWW.MASTERNEWMEDIA.ORG  |  THURSDAY, OCTOBER 7, 2010
    [Data, Research] Real-Time News Curation - The Complete Guide Part 5: The Curator Attributes And Skills
    That is: by researching and constantly investigating, monitoring and tracking most everything that is happening in a certain field, you naturally become an " expert " in that area. They focus in on a particular discipline and spend their lives researching, writing about, and (less and less) teaching it. Comment by Stephen Newport to Curation and Journalists as Curators " Aggregation closely resembles a laundry list of links that are automatically generated by specific meta data (think Google News). In a sense, this is what academics have always done. Become a sommelier.
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 7, 2012
    [Data, Research] What Do You Know? Examining the Big 4 Online Answer Sites
    From a market research perspective, this means that you’ll focus on the people that have been asking questions concerning your industry and your niche market. This way, you can obtain constructive market data about the people who are looking for solutions to their problems. These raw answers can give you very useful, and informative marketing data. So, it’s much easier for you to research inquiries that are relevant to your market. LinkedIn Answers has predominantly good data for Business-to-Business (B2B) marketing. He is author of Accelerate! Yahoo! Answers.
  • KIKOLANI  |  FRIDAY, MARCH 20, 2015
    [Data, Research] Fetching Friday – 33 Top Posts on Marketing and Productivity
    AdWords Search Query Data Now Available Sooner by Ginny Marvin. Ways to Research Your Competition With Social Media by Ishita Ganguly. Fetching Friday is back for week twelve of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. How to Craft Headlines That Draw People to Your Content by Heidi Cohen. Video Blogging: How to Become a Video Personality by Michael Stelzner. Top 15 Websites to Find Free Images For Your Content Marketing by Amy Cowen. by Bryson Meunier.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 19, 2012
    [Data, Research] Social Pros 12 – Derek Halpern, Social Triggers
    Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. They released a lot of data from the past three months, and they’re basing their findings on 327 billion ad impressions from 235 advertising clients. They basically have aggregated some of their client data. All these data points are cut by geography. This is Episode 12 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Listen Now. The RSS feed is: [link]. The U.S.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Data, Research] Announcing Lynda.com Social Employees: The New Marketing Channel via @mnburgess #branding
    According to oft-cited Nielsen data , 92 percent of consumers trust earned media—specifically peer and family recommendations—more than they trust any other source to help them make their purchase decisions. According to recent data , only 3.5 Nielsen data shows that over half of global consumers are willing to spend more money on products from an organization demonstrating social responsibility. AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair.
  • KIKOLANI  |  TUESDAY, OCTOBER 18, 2016
    [Data, Research] Top RankBrain Optimization Tips to Skyrocket Your Positions in Google
    Google’s roots extend back to a research project by Sergey Brin and Larry Page , way back in 1996 nicknamed “BackRub”. They had to traverse through heaps of data pertaining to terms, concepts and phrases and make them all relatable. RankBrain is fed a monumental amount of data, to learn and understand the nature of information, so that it can to use this information to predict and satisfy new searches. Mentioning High Authority sources and research studies will add a significant amount of value to your post. The birth of the PageRank algorithm is pretty interesting.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, APRIL 5, 2015
    [Data, Research] Social Customer Service Is the New Heart of Marketing
    This webinar was sponsored by  Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care.
  • KIKOLANI  |  FRIDAY, MARCH 29, 2013
    [Data, Research] Fetching Friday – Resources Mashup & Funny Cute Animal Compilation
    The Marketer’s Go-To Guide for Creating Data-Based Content – Learn how to use data to improve your content strategy. Reverse Engineering a Website Redesign for Competitor Research – You don’t want your business to start losing customers because your competitor has upped their game. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. This Week on Kikolani. Find out how to use Twitter as your source of social proof testimonials.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Data, Research] The Michael Sampson Company Limited: 7 Pillars of IT-Enabled Team Productivity
    Shared Access to Team Data. Location-Independent Access to Team Data, People and Applications. Related Research. The Michael Sampson Company Limited. Improving the capability of teams that cant be together, to work together. Welcome. The Michael Sampson Company. Three Areas of Focus. Values and Principles. Michael Sampson. Conference Schedule. Contact. Scenarios and Possibilities. Focus: How can we improve work practice? Resources and Consulting (reports, blog posts, engagement options). Technology Planning. Focus: How do we choose the best tools? Business Maximization.
  • WWW.MASTERNEWMEDIA.ORG  |  FRIDAY, SEPTEMBER 24, 2010
    [Data, Research] Real-Time News Curation - Types And Real-World Examples
    Photo credit: dizeloid In part III of this guide to real-time news curation ( Part I and Part II ) you can find a full-blown showcase of real-world examples of good content curation , from basic lists to guides and news reporting, as well as some more traditional, or I should say, more familiar, examples of automated and semi-automated news aggregation. I am certainly not trying to build a full and comprehensive list of all examples of curated news out there, but only a showcase of the best representative references I have been able to find during my research. Types of Curation 1.
  • STAY N' ALIVE  |  TUESDAY, DECEMBER 21, 2010
    [Data, Research] Twitter Misleads. Bloggers Take the Bait. About that Facebook vs. Twitter Infographic…
    Hopefully others can see through that (and bloggers do their own research), but mostly, I hope this agency notifies bloggers of their serious inaccuracy. Back in April I shared how Twitter was misleading the media and its users into thinking the numbers it was reporting were comparable to Facebook’s. The Infographic, created by Digital Surgeons , which is supposed to be a “Digital Marketing Agency&# , boasts a whole bunch of figures based on a total user base of 500 million for Facebook, and 106 million for Twitter.
  • PROBLOGGER  |  SATURDAY, FEBRUARY 11, 2012
    [Data, Research] How I Expanded the Demographic of My Niche Blog to Include Every Person Online
    knew I needed to take stats data with a pinch of salt, but there must have been some truth to them after all. But my research had shown considerable demand for such material. This guest post is by Sonal Pandey of Tap Easy. Some things don’t get better with time. This was going to be one such case. Here I was, sharing an awesome technique capable of changing lives, but not many were paying attention. My niche had the perfect demographic—open-minded, receptive, and suitably educated, with interests ranging from psychology to health and fitness. It got worse. Stats sleuthing.
  • PROBLOGGER  |  FRIDAY, JANUARY 7, 2011
    [Data, Research] Improving Your Ad Clickthrough Rate: the Definitive Guide
    There has been some research about the study of how people look at websites and most have concluded that people browse websites in an F-shaped pattern, meaning that they will read the title and then move their eyes down the left-hand side of the page, occasionally flicking their eyes into the content if something catches their attention. Full images and writeup of the study that produced these data can be found here. The one that I have found through my own research to have the greatest click through rate is the AdSense link unit 15×468. Understanding ad blindness.
  • THE REALTIME REPORT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Data, Research] Brute Force: Understanding Automated Cyberattacks
    Imagine the time and effort it can take an individual to research a particular enterprise, learn the ins and outs of its system, and how to get passed its security mechanisms in order to gather vital information. But perhaps the greatest advantage of good automated cyber defenses is its ability, like that of its malicious counterparts, to gather data. Brute Force: Understanding Automated Cyberattacks. Calvino was not trying to create an extended metaphor for automated cyberattacks, but he’s done so anyway. And they have done just that. Weaponization. Delivery. Exploitation.
  • WWW.ENTERPRISEIRREGULARS.COM  |  SUNDAY, OCTOBER 3, 2010
    [Data, Research] Content Marketers: Are you a Teacher, a Curator, or a Pundit?
    Content Marketing Content is not the same as Marketing Content.  We’ve all  seen lots of traditional Marketing Content: data sheets, white papers, demo webinars, and all the rest.  You do the research, write it up, and send it out.  If you’re intellectually honest, its hard to get into much trouble with it.  Content Marketers: Are you a Teacher, a Curator, or a Pundit? By Bob Warfield on September 2, 2010 Tweet I’m a huge fan of Content Marketing, and as I have said , Content trumps SEO, Links, PPC, and most other ways you can market, especially for budget conscious startups. 
  • THE SOCIAL MEDIA INCUBATOR  |  THURSDAY, NOVEMBER 8, 2012
    [Data, Research] Pinterest Breaks Through to the Top 50 Websites!
    The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 As a research tool to explore topics from people and companies you follow. Wow, did we see this one coming? million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy. According to Maxymiser.com , Pinterest has a higher referral traffic than Twitter, although number one in the ranks is the very well known social media company , Facebook.
  • PROBLOGGER  |  WEDNESDAY, FEBRUARY 6, 2013
    [Data, Research] Don’t Let Your Brain Destroy Your Blog Business
    Your brain is pretty clever.  It doesn’t know everything and it knows that it doesn’t know everything, so it’s become incredibly efficient at painting a picture of yourself and the world that’s based on limited, incomplete and inaccurate data. ” Social psychologists call this  motivated reasoning , and recent research using FMRI brain scans shows that when you make a logical, objective assessment of what’s in front of you, it is in fact anything but logical and objective. This guest post is by Steve of thecodeofextraordinarychange.com. The U.S.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, DECEMBER 2, 2014
    [Data, Research] Thinking About Making Infographics? Read This First
    Here’s her list: Not using reputable data sources — you want legitimate research & numbers that stand up to further research. Not properly citing your sources — she suggests putting the complete URL at the bottom of the infographic and making sure you list sources for each data point. I have to admit, I like infographics a lot — if they are done right. Pending that day, I look at the wisdom other marketers have compiled and learn from their mistakes so that I don’t make those mistakes myself. Common Infographic Mistakes.
  • PROBLOGGER  |  TUESDAY, JULY 5, 2011
    [Data, Research] The Commonsense Time-saver We All Missed
    Google —the most powerful research tool in the world. Bonus: Apply this concept to other areas such as analyzing data on various websites. This guest post is by Stephen Guise of Deep Existence. You’ve been wasting time in the blogging process, whether you know it or not. When I reveal this simple idea, it will figuratively smack you in the face with its clear benefits. It’s not that your current method is bad. just happened to stumble upon an intuitive time-saver that will help you. Use a dedicated bookmarks toolbar folder for new posts. Probably not. Sorry Yahoo!
  • PROBLOGGER  |  THURSDAY, FEBRUARY 10, 2011
    [Data, Research] Monthly Trends + How to Instantly Triple Your Post Ideas
    Research the historical angle or backstory of an event. The combination of finding a trend and researching historical data yielded the post Filmmakers Who Started At Sundance. There are myriad stories hiding in history. A bit of research might reveal an angle you never considered. 9. For many bloggers, coming up with ideas for great posts is one of the biggest challenges. The good news is that if you have an idea for one post that will appeal to your readership, odds are, you have at least one more. How so? By covering a story from a different angle. Look for trends.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 1, 2008
    [Data, Research] Content IS your Brand
    Because of Google – everyone today has access to research that we have never had before. Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. So when you are considering a purchase what's the first thing you do – Google it. In Web 1.0 we saw companies create websites as outposts of their companies and immediately everyone had to have one. But in today's Web 2.0 world all you have now is your content. used to hate hearing in the Web 1.0 world – content is King. But you know what? It came true.
  • CONVINCE & CONVERT  |  THURSDAY, AUGUST 2, 2012
    [Data, Research] Social Pros 27 – Jeremiah Owyang and Rebecca Lieb
    Read on for insights from Jay Baer  plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Rebecca Leib , both from noteworthy, social media and content analyst organization, Altimeter Group, who put together some very fascinating research recently. Listen Now.
  • WWW.SOCIALMEDIAEXPLORER.COM  |  FRIDAY, SEPTEMBER 24, 2010
    [Data, Research] Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
    With a few minutes of set up, I had some charts and graphs of some keywords I compared to see the volume of posts related to thinks like, “long wait time,&# “terrible service&# and “great service.&# In Radian6, you can essentially compare any number of topics or keywords against one another, pulling frequency data from your river of news. You can also pull topic clouds or segment that division of data … they really allow you to slice the data any number of ways. Oh, and the ability to slice and dice the data in Radian6 is just sick. monthly.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, JANUARY 5, 2010
    [Data, Research] Best Internet Marketing Posts of 2009
    These 50 Lessons Will Help You Succeed (The Future Buzz): Using data gathered from the Technorati State of the Blogosphere 2009, Adam Singer gives solid actionable tips on how you can start a blog and why it’s important that you do. How to Build a Reputation Monitoring Dashboard (aimClear): This is an incredibly huge post by Marty Weintraub on how to set up a reputation management monitoring dashboard, from doing the keyword research to finding additional keywords to monitor to actually building it. And like last year, I have a gift for you. Here’s my list for 2008.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 12, 2012
    [Data, Research] Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels
    Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. The social media stat of the week comes from… I guess it’s a management consultancy or a research group called the CFI Group. You look at Google’s zero moment of truth research, which shows that in one year, from 2010 to 2011, the number of pieces of information that consumers consume before making an e-commerce purchase went from 5 to 10. You have that unified data store?
  • WAXING UNLYRICAL  |  MONDAY, MARCH 30, 2015
    [Data, Research] Monday Roundup: Buzz Marketing a la Spring
    definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. ” Jonah Berger and Zoey Chen shared some helpful research via Harvard Biz Review  last year (the tips are still good, which is why you’re getting the post!). 4.  As we  approach the start of a new month (and Q2), Spring is in the air… and in our step. From silly jokes to hidden eggs, April brings with it spontaneity. So if your marketing feels as if it might be in a rut (already!), What about you?
  • PROBLOGGER  |  TUESDAY, JANUARY 10, 2012
    [Data, Research] 872 Subscribers in 24 Hours?!
    Here’s the fully baked way of getting it done: Releasing a book: Research exactly what angle will most interest your audience, then do the work to create the best possible book that you can ( reaching out to 30 industry experts and soliciting chapters from them if necessary). Doing a survey: Come up with a series of questions to which data-driven answers would be valuable to your audience, and then crafting a detailed survey to gather that information. This guest post is by Danny Iny of Firepole Marketing. Could you get 872 new subscribers in just 24 hours? No, not necessarily.
  • WAXING UNLYRICAL  |  MONDAY, DECEMBER 5, 2016
    [Data, Research] #SocialPR Spotlight: Amanda Roe
    Ladies & Gents, I give you the latest entrant into the Social PR Spotlight: Amanda Roe, Global Public Relations and Research Manager for Biamp Systems! Hi! I’m Amanda Roe, and I’m the Global Public Relations and Research Manager for Biamp Systems. And you get instant feedback, which appeals to the data-cruncher in me. I can’t remember exactly how I met Amanda Roe, but I’ll tell you something; once you’ve had a chat with her, you’ll never forget her. Take it away, Amanda. Introduce yourself – who are you and what do you do? Who inspires you?
  • ARI HERZOG  |  TUESDAY, DECEMBER 28, 2010
    [Data, Research] Thank You for the Memories in 2010
    Zoey @ Research P… (2). Jose@offsite data… (1). quality research … (1). To everyone who visited, subscribed, read, shared, commented, and otherwise enjoyed the content of AriWriter over the past 12 months, I thank you. Thank you for visiting my articles. Thank you for subscribing. Thank you for reading. Thank you for stumbling, digging, facebooking, printing, emailing, reacting, and otherwise sharing me and my feature authors with your friends and colleagues. Thank you for commenting. Dennis Edell (78). Danny Brown (76). Kristi@Blogging Tips (71). Mary E.
  • TONIDELRIO.COM  |  FRIDAY, SEPTEMBER 24, 2010
    [Data, Research] YES, WE CAN: Measure Social Media
    This is called “new media&# for a reason, as this is so new, there wont be enough data to commit ROI to the company but you can surely  define some very basic assumptions to measure the “size of the risk&# and find an estimate break-even point. Pick a tool and undertake research There are several tools, both paid and free, to measure Social Media impact. As a thumb rule, I usually request the Agency to allocate 5% of the budget to research whenever we are trying a new vehicle. Define the “R” – Define the expected results? New: Prezi Meeting iPad new iOS4.2:
  • PROACTIVE REPORT  |  WEDNESDAY, OCTOBER 26, 2011
    [Data, Research] News Search and Web Search
    Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of  data for BtoB buyers prior to purchase. In the State of the Media 2011 report Pew Research Center states that the one factor that most impacted the news industry in the last decade was search engines. More and more people are using online news sources to find information on products, services, companies and ideas. Why would search engines affect news consumption? Where should you aim to have your release indexed? MSNBC.
  • PROBLOGGER  |  TUESDAY, JULY 17, 2012
    [Data, Research] Build Better Blog SEO with Rich Snippets
    Both Google and Bing take these microformats and behind-the-scenes data structures into account when deciding how they’ll rank content. To make your web properties more appealing to the search engines, the first thing you should do is head over to the Google-sponsored Rich Snippets Testing Tool to do some research. Let’s say your website is heavily dependent on reviews—either from customers or data feeds. This guest post is by Matt Beswick. Bloggers and webmasters are always looking for an edge when it comes to ranking highly against the giants in their field.
  • BILL HARTZER  |  WEDNESDAY, MAY 26, 2010
    [Data, Research] Monitoring Your Company’s Brand Online with MutualMind
    While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors. If you want to be successful with your social media campaigns, and want a solid, and innovative way of doing so, then MutualMind is a must have for almost any business, research center, and marketing firm. Have you ever wondered what people are REALLY saying about your brand ? Customers can say the nicest things when they are speaking to you directly, but may make the harshest remarks when speaking with friends, and co-workers. Digg this!
  • PROBLOGGER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Data, Research] 4 Ways I Compose Posts to Drive Millions of Pageviews to Blogs Through Digg
    When creating a infographic keep in mind the following best practices: Research your topic from at least 10 resources. Try timelines and abstract ways to display diagrams, graphs, and charts; a popular way to graph data is by using rows or columns of images associated with the data – e.g. stick figures like those used to identify public mens and womens rooms when providing information on people. A Guest Post by Neal Rodriguez. Digg’s users constitute a large proportion of bloggers. It received 36,019 pageviews the following day. Opinionated Stories. Top # Lists.
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 9, 2012
    [Data, Research] Social Pros Podcast – Scott Monty, Ford Motor Company
    Eric: So, Argyle has done some research in the social media marketing practices of online retailers, which is a core segment for us and just an interesting segment in general. We took the Internet Retailer 500 as our sample, and we took 38 data points, publicly available information. This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty , the global head of social media for Ford Motor Company. Read Next week’s guest is Justin Levy from Citrix Online. Listen Now. The RSS feed is: [link]. Jay: We did.
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 9, 2012
    [Data, Research] Social Pros Podcast – Scott Monty, Ford Motor Company
    Eric: So, Argyle has done some research in the social media marketing practices of online retailers, which is a core segment for us and just an interesting segment in general. We took the Internet Retailer 500 as our sample, and we took 38 data points, publicly available information. This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty , the global head of social media for Ford Motor Company. Read Next week’s guest is Justin Levy from Citrix Online. Listen Now. The RSS feed is: [link]. Jay: We did.
  • PROBLOGGER  |  FRIDAY, NOVEMBER 16, 2012
    [Data, Research] Set a Posting Schedule that Encourages Shares and Pageviews
    The following information was taken from data received in 2011 (social shares apply to Facebook and Twitter). According to research, content posted on Thursdays gets more shares than any other day—10% more in fact. This guest post is by Lindsey Dahlberg of Bloggingtips.com. We’ve all heard the saying, “great content gets shared.” But what happens if yours isn’t getting shared? Does that mean you don’t have great content? Not necessarily. It could mean you have top-notch content, but you’re not posting it at the most opportunistic times of day. Social shares. Best days.
  • PROBLOGGER  |  THURSDAY, APRIL 9, 2015
    [Data, Research] The Structure of a Proper Client Proposal That Will Land You a Blogging Gig
    As much as possible, try using research data when talking about problems. Research content for their audience, show a couple of popular posts, and suggest similar topics that will do well. Whatever their goal is, spend a little time doing research, and include your recommendations. This is a guest contribution from Karol K. Struggling to make money blogging, aren’t you? SEO doesn’t seem to work for you. Neither does social media. And don’t even get me started on commenting on other blogs and online forums … it’s just noise. It will pass.
  • PROBLOGGER  |  TUESDAY, OCTOBER 16, 2012
    [Data, Research] Build Your List Before You Launch, Using Launchrock
    Since viral marketing tactics are only one piece of the puzzle, though, you should take into account keyword research while crafting your title as well. The best way to make the decision about which social networks to prioritize is to make a data-driven decision. This lack of integration is troubling to me, but fortunately Launchrock makes it easy for you to export your data in a.csv format that is then easily imported into a system like Mailchimp, through Launchrock Insights. This guest post is by John Doherty of Distilled NYC. If so, this post is for you. succinct. link].
  • CONVINCE & CONVERT  |  FRIDAY, JULY 1, 2016
    [Data, Research] How to Know Everything You Need Just in Time With Zignal Labs
    Forget surface-level data and broad-strokes reporting—Zignal is social listening on steroids. Thanks to features like customizable dashboards, hour-by-hour trending data, and easy report building, you can easily visualize and act upon all the social data at your fingertips. But the other thing I think is really extraordinary and we’ll see it in the demo, is that you can really customize how you look at your data. In fact, the research from Keller Fay group says that 90% of word of mouth takes place offline. It’s so intuitive for such a lot of data sets.
  • WRITTENT BLOG  |  TUESDAY, DECEMBER 10, 2013
    [Data, Research] Welcome the New Writtent.com: We Create Content that Works!
    We come up with a list of subject matter experts and a research question that will be covered in the post. We rate their influence level, and reach out to the best with a research question. Your writer comes up with a catchy title and introduction, performs thorough research, and presents the findings. Based on a specific post type (research post, list post), we ask questions related to the topic. Great news! At Writtent.com, we just had an update! We’ve rolled out new, awesome features and products.We have a great team and a great product to back us up. This
  • FIREBELLY  |  TUESDAY, MARCH 2, 2010
    [Data, Research] YouTube Tuesday: Digital Ethnography
    Ethnography in itself is the method used forgathering data within a society. Afterthe data is collected it’s written down to provide the statistics needed forthe research, such as a case report or field study. Digital Ethnography is a way ofpresenting data through video, YouTube videos in this case. Dr. Wesch and hisclass of 200 participants spent a semester gathering data based on how their classresponded to a document with one single question on it. Based on this research,the statistics were made for this video. What is it like being a student today?”
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