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  • SOCIALNOMICS  |  MONDAY, DECEMBER 1, 2014
    [Data, Research] How to Market Your Conference or Party Using Social Media
    We live in the epoch of informational overflow: there is too much information fighting for our attention for us to pay much of this attention to every particular bit of data. Just remember to make it 8 characters or less, and do some research beforehand – you don’t want to find out at the last moment that your genius hashtag has already been used for something completely unrelated. 'Conferences, parties, exhibitions and other kinds of public events are an excellent way to give your business a jolt, get more people to find out about it, launch a new product. And here is how.
  • PROBLOGGER  |  TUESDAY, MARCH 31, 2015
    [Data, Research] 7 Effective Tips To Grow Your Social Media Presence The Right Way
    You can conduct surveys and other types of research to find out more about your audience. There are a bunch of them and they look smart, but the reality is that they were created using someone else’s data – not your data. Everyone’s audience is different, so if you want to truly know when your audience is most active you need to use your own data. And there is data to confirm this on other networks. 'This is a guest contribution from Adam Connell. Have you ever wondered how to gain a significant advantage with social media? Not Ready? Let’s dive in! Mention.
  • JACOB MORGAN  |  TUESDAY, JANUARY 4, 2011
    [Data, Research] The Small Business Toolkit for the Social Customer
    You need something that stores all of your customer (and other) data, and e-mail is not going to cut it.  If I were you, I’d start planning and researching various vendors and start making the investment. I originally published this for App Bistro but since I know that I have several small business readers here I thought it would be a good idea to re-publish it. decided to put together this little social customer toolkit to help small businesses get started with engaging the social customer. Customer Relationship Management system (CRM). Social Channels. mail Marketing.
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 28, 2012
    [Data, Research] The Art Of Fake Familiarity For Better Sales
    know that you have written about our research before, so I'm attaching some new findings that I know you will find interesting. Our President, Mr. Lame-O, would love to spend some time with you on the phone to discuss our latest research, so please let me know if we can arrange some time in the next few days for you two to connect. My first reaction to the pitch was to do a quick search on my blog for their company, name and research to see, if in fact, I had previously mentioned them. social data. We (still) live in a world of really bad email pitches. Guess what?
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 23, 2012
    [Data, Research] Where The Boys (And Girls) Are
    It's going to be a fast and exponential shift (and yes, I realize that this statement flies in the face of some of the biggest research companies out there). The good news is that these bets have some data and trends that come along with them (a couple of aces up the old sleeve, to go along with that gambling analogy). What we actually see beyond a "snapshot in time" of data is, still, a massive and untapped opportunity. In schizophrenic times, there's a good chance you'll see some schizophrenic thinking. Does this remove credibility from the Blogger? Hardly.
  • ENGAGE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Data, Research] The Content Hustler’s Playbook for Brands: 5 Steal-able Ideas
    Or maybe step two, because before you create content you should be researching audience trends through social media monitoring and Google’s keyword tools (and other sources of industry intelligence). Plus, it gets more brains on the case and more data in your hands. Data Rules Everything Around Marketers). Unless you’re living under a rock (or in an apartment without an internet connection, which sounds a lot worse) you’ve undoubtedly noticed the increasingly loud chorus of brand marketers, bloggers, and media pundits singing the praises of content marketing. Very meta.
  • BILL HARTZER  |  MONDAY, MARCH 24, 2014
    [Data, Research] 3 Great Safe Alternatives to Guest Blogging
    Write an article, publish a study, do some research that no one else in your industry is going to do. Publish the data in a.PDF and then provide a useful amount of the results: let people pay for the full report or ask them to fill out a contact form to download. 'Guest blogging for SEO purposes started its downfall recently, especially with Google penalizing MyBlogGuest , and before that it was Google finding and penalizing advertorials. And before that, it was paid links in general. So, what’s the next best thing to guest blogging? Alternative One: Paid Media. Publish it.
  • BILL HARTZER  |  TUESDAY, MAY 13, 2014
    [Data, Research] 34 People I Want To Meet at ClickZ Live Toronto 2014
    Nick Drew – Head of Research, Yahoo Canada. Sylvia Ng – PMM (SMB Online Marketing Data Lead), Google. Nathan Safran – Director of Research, Conductor, Inc. 'This week, I’m doing “double duty” at the ClickZ Live Toronto conference, being held at the Eaton Centre from May 14 to May 16, 2014 in Toronto, Canada. I’m speaking about SEO Audits in the “Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic” session on Thursday. Mark Silver – Head of Digital, The Sports Network. Jeff Lancaster – CEO, Catalyst.
  • MASHABLE.COM  |  WEDNESDAY, FEBRUARY 15, 2012
    [Data, Research] 5 Essential Spreadsheets for Social Media Analytics
    It also visualizes the data with a pretty pie chart. Instead of being able to view a trending topic chronologically, the program takes public tweet data and uses pattern based analytics to categorize trends within trends. have just started a new research campaign on the great tools to build off of and this is like walking into a Las Vegas casino and putting in a dollar in the first slot machine you see and the bells and whistles go off… JACKPOT!! Research Lists. People Recommended Mashable Staff More people. Jobs Join Mashable on Google+ Welcome to Mashable!
  • MASHABLE.COM  |  THURSDAY, SEPTEMBER 30, 2010
    [Data, Research] Get the Most Out of Twitter Hashtags
    Jennifer Lori, Because you don't have any linkable data on either of your posts, we cannot tell if you're for real or a spammer. link] WhatBradDidNext A step towards organising tweet data. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“#&# ) at the start to identify it. So how do you disseminate and make sense of all this hashtag madness? If you a.
  • KIKOLANI  |  FRIDAY, MARCH 20, 2015
    [Data, Research] Fetching Friday – 33 Top Posts on Marketing and Productivity
    AdWords Search Query Data Now Available Sooner by Ginny Marvin. Ways to Research Your Competition With Social Media by Ishita Ganguly. 'Fetching Friday is back for week twelve of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. How to Craft Headlines That Draw People to Your Content by Heidi Cohen. Video Blogging: How to Become a Video Personality by Michael Stelzner. Top 15 Websites to Find Free Images For Your Content Marketing by Amy Cowen. by Bryson Meunier.
  • SOCIALFISH  |  WEDNESDAY, FEBRUARY 18, 2015
    [Data, Research] Don’t Just Take Our Word For It!
    Through case studies, real-world research, and client examples, this book highlights how to harness their energy and insights. Maddie and Jamie provide a well researched, insightful and thought provoking exploration into what it might take to bridge the gap between current work modalities and future norms and behavior patterns. Robert Berkman, Faculty, School of Media Studies, the New School for Public Engagement and author of Find it Fast: Extracting Expert Information from Social Networks, Big Data, Tweets, and More. The pre-order page on Amazon is now live! Daniel H.
  • WWW.BUSINESSINSIDER.COM  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Data, Research] Content Is No Longer King: Curation Is King
    See Also: THE MICROSOFT INVESTOR: Even With Impressive ROIC, Stock Might Reach New Lows Watch Out Data Hogs: Verizon To Join AT&T With Its Own Tiered Data Plans Foursquare Is Going To Tell You Where To Eat Pretty Soon "Content is King" -- no longer. They massive influx of consumer created crowd content shifts content from scarcity to abundance, and then to an overwhelming fire-hose of undifferentiated data. You didnt do research at all before posting this article Steven. more topics Enter you email address and zip code to set up customized email alerts. Im ready.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Data, Research] Social Media U: Take a Class in Social Media - ReadWriteWeb
    If you want to see more about what the Singaporean students are researching and learning, you can visit their wetpaint wiki at [link]. data portability. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Social Media U: Take a Class in Social Media. Written by Sarah Perez / May 21, 2008 7:00 AM. 25 Comments. Social media. Web 2.0. You know what these things are and you take advantage of them every day on the net.
  • SOCIAL MEDIA MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Data, Research] This Week in Social Media – 8/7/2013
    Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. In another Nielsen study, researchers determined that live tweeting during a television show can boost the show''s ratings. Surveys and third party research are falling, with social data and the interrelation of online channels up. roundup of relevant links affecting our industry.
  • T2 SOCIAL  |  THURSDAY, NOVEMBER 14, 2013
    [Data, Research] Everything You Need to Know About Privacy and Security on Facebook [INFOGRAPHIC]
    In Deloitte and MIT’s social business research report , companies cited that one of the top barriers preventing them from going social is a concern with security on social networks. Take a look at the data below and consider if you have properly protected your information. 'Privacy and security on Facebook are concerns for both companies and individuals. As the reality about privacy and security on Facebook comes to light, this is a concern shared by individuals as well. Have you ever had any major security issues with Facebook or another network?
  • KYLE LACY  |  WEDNESDAY, OCTOBER 26, 2011
    [Data, Research] 25 LinkedIn Case Studies for Successful Professionals
    Frank Coletta, CEO at Mobile Advanced Care in Brazil, uses LinkedIn to research professionals before meeting with them. Ed Campana uses LinkedIn to show recruiters how they can earn credibility with hiring managers by illustrating the data behind their searches.  He finds that he uncovers important insights that he would have otherwise not known. James Filbird in China gets 75% of his business from LinkedIn. He has found that the quality of information, people and tools available on LinkedIn surpass all other social networking sites in terms of business. from Inc.com ). Kevin L.
  • MASHABLE.COM  |  WEDNESDAY, JANUARY 26, 2011
    [Data, Research] What to Look For When Hiring a Community Manager
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? He is currently the Editor-in-Chief of Organic’s industry-leading blog Threeminds , which features forward thinking articles on digital marketing. Do You Need A Community Manager? Or is your campaign focused on educating consumers?
  • WORKFACE  |  TUESDAY, SEPTEMBER 6, 2011
    [Data, Research] Messengers of Trust: Part II
    The Why Companies will empower their employees to develop real-time relationships with customers on the Web because, despite the marvels of digital data organization and presentation capabilities, customers (humans) are organic beings, not machines, and still long for human contact in many buying situations. Rather, it inspired companies to research how they could replicate success through automation. In Part II it is my intention explain the why. In Part III I will discuss the how. In the offline world humans are the messengers of trust. Anything less than human is inhuman.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, MARCH 10, 2010
    [Data, Research] Advice for a New Internet Marketer (or How to Spot Internet.
    Not just a number cruncher but someone who can analyze Google Analytics data and other data to suggest profitable solutions. Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Opinion , Search Engine Optimization > Advice for a New Internet Marketer (or How to Spot Internet Marketing Snake Oil) Advice for a New Internet Marketer (or How to Spot Internet Marketing Snake Oil) by Tamar Weinberg on March 10, 2010 Share I met her during my freshman year of college, though she was two years my senior. At all. Woohoo!
  • ADAM SHERK  |  THURSDAY, JANUARY 28, 2010
    [Data, Research] 10 Quotes on the Apple iPad and the Business of News
    Some people might subscribe to it all by itself.&# - Luke Hayman , Five Ways the iPad Will Change Magazine Design “One sticking point for publishers has been whether they will have direct access to customer data, which they would use to sell renewals or related magazines and to tell their advertisers about their audience. You can view this in the spirit of Robert Scoble’s To create or curate? or catch on that I’m on a project deadline and don’t have time to contribute my own thoughts. Yet they will read 1,000-page novels on their Kindles. Possibly. Save the media?
  • SOCIAL MEDIA STRATEGERY  |  TUESDAY, APRIL 27, 2010
    [Data, Research] Government Use of Social Media - "In Addition to," Not "In Lieu of.
    gov20 , internet , offline , online , opengov , pew , research , social media , survey , web20 This post was written by: sradick - who has written 82 posts on Social Media Strategery. to Internet for government data, policy and services&# by Alex Howard at O’Reilly Radar Government Use of Social Media – “In Addition to,” Not “In Lieu of” by Steve [.] Social media in a nutshell: data-driven solutions that encourage participation and enhance customer service. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof. community? 
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [Data, Research] Internet resources on information overload and productivity | ManagingIO
    NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. Data smog: newest culpri t in brain drain - Psychologists also say IO is bad. Framework for Information Overload Research in Organization s (pdf) - How to analyze IO in organisations. ManagingIO. Ideas and trends to tackle information overload. Skip to Content Home Login. Options: Normal Large. About. Entries RSS. Comments RSS. Internet resources on information overload and productivity. Posted by: Nicolas in: Uncategorized. Hereâ??s ManagingIO.com ;-).
  • INBLURBS  |  FRIDAY, AUGUST 19, 2011
    [Data, Research] Social Media puts your business at risk! Are you prepared?
    The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data. You save time and money for research and you can bring custom tailored products and services to your audience much faster than your competition! As social media marketing is estimated to increase in the next twelve months by up to 25% companies should have clear how the online – social media conversation can impact their brand. How about your business? Are you monitoring social media to know what conversation is going on about your company? Bad news spread faster.
  • KIKOLANI  |  FRIDAY, NOVEMBER 18, 2011
    [Data, Research] Fetching Friday – Resources Mashup & Petting Owls
    Keyword Research – Part III: 40 Top Keyword Research Posts of 2011 – This list will guide you to even more keyword research tools, strategies, and keyword optimization. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. In fact, you really only have to understand six basic laws. Lovely Owl.
  • THE WAY OF THE WEB  |  SATURDAY, MARCH 3, 2012
    [Data, Research] Creating categories and definitions by doing, not debating
    provide research for my own projects. provide research for other people. Put stuff out there and look at the response, using the wealth of data that is available and complimenting it with the right research. I just read a post by Peep Laja which talked about the old advice of inventing a new category to be able to charge more for your products than just slotting into a predefined definition, followed by a post by Neville Hobson on an attempt to redefine what PR means. When I try and define what I do for people, it comes out as: I write for my own projects. Buffer.
  • VIPER CHILL  |  WEDNESDAY, NOVEMBER 17, 2010
    [Data, Research] Link Trio: A Simple, Yet Powerful, Link Building Tactic
    The defacto way to increase the number of backlinks to your site often involves tactics like guest posting, article marketing, directory submissions, and even finding link sources by searching through your competitors’ backlink data. Through my own experiments and research, it is becoming clearer by the day that the major search engines are giving more weight to the quality of backlinks you have, rather than the quantity. As everyone knows, if you want to increase the amount of traffic you receive from search engines, you need to build backlinks to your websites.
  • DANNY WHATMOUGH  |  MONDAY, AUGUST 2, 2010
    [Data, Research] Which online news sites are right for your audience?
    Some really interesting mini-research out today from Realwire’s Adam Parker and Andrew Smith of  Escherman. “However, you could argue that Google data now provides for a much deeper understanding of editorial engagement. Tweet. These findings have massive relevancy for the PR industry, as Andrew states : “In the past, the notion of measuring engagement with editorial content was largely theoretical.  Or whether this engagement results in a meaningful business outcome). At least online.” picture credit. Tweet. pr escherman media news online realwire
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Data, Research] Micro Persuasion: Turn Gmail Into Your Personal Nerve Center
    Data Shows English Blogosphere Has Peaked » Sunday, February 25, 2007. Some enterprising folks have taken data feeds from the BBC and CNN and ported them to Twitter. Im sure everyone has at sometime used some web-based email as a method of either moving data or otherwise storing something, by simply sending a message to yoursel. Or, what if hackers broke into Googles data which is archived of all this personal information. but recently Ive removed the data (though of course Google has backups). Research. Micro Persuasion. gigabytes of storage.
  • FEVER BEE  |  SUNDAY, MAY 19, 2013
    [Data, Research] Review Your Existing Community Plans
    Have you set a specific time to collect and analyze the data you need? Are your data collection methods valid? Is your community concept clear and based upon research you’ve undertaken? Is this based upon audience research? 'As part of our consultancy , we spend a lot of time reviewing a client’s existing plans for a community. There are a variety of things we look out for. Some we’ve listed below: Strategy. Do you have clear, ROI, goals? i.e. not likes/engagements but one of these ? Is this framework logical and valid? Growth. Moderation. Influence.
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 6, 2011
    [Data, Research] 3 Key Roles to Make Your Social Team Scalable
    These players are early warning systems, researchers, and the information filters of corporate social media. Research and development and product management capture insights from customers or the competition. Analysts can derive actionable insights from data and feed those back to teams, and even IT can evolve their operations to support more fluid internal communication networks. Tweet One of the continuous discussions and questions surfacing in the social media chatterbox is that of “ who owns social media? Is it marketing? Public relations (PR)? Customer service?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, NOVEMBER 20, 2008
    [Data, Research] Statistics on Advertising during a Recession
    But here is some real data that you can use to illustrate why that is a bad idea. McGraw-Hill Research study of over 600 Businesses found that: 1981-1982 - business that maintained or increased their ad spend during this time Averaged higher sales growth during the recession and in the following 3 years! I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive. because everyone has increase ad spending!
  • GEOFF LIVINGSTON  |  MONDAY, DECEMBER 10, 2012
    [Data, Research] Does a Social Score Make a CMO?
    One would hope Forbes would insist authors provide information sources and research criteria, even when it’s published under the guise of a blog. CMOs will need to comprehend how big data creates behavioral media customized to the one or the few. A recent infographic published on a Forbes blog ranks the top 20 Fortune 100 CMOs based on social scoring. The graphic poses an interesting question: Should CMOs be judged by their individual social media prowess? It’s hard to consider the scores valid because we don’t know the criteria used for the algorithm.
  • STAY N' ALIVE  |  SUNDAY, FEBRUARY 6, 2011
    [Data, Research] “Super Indexing Sunday” Breaks World Record With 2 Million Records Indexed in a Day
    For those unfamiliar with Family History or Genealogy research, “Indexing&# is the process of taking scanned in images and putting them in searchable, text form that others can easily find. As the world’s largest database for genealogical information, I think they could easily say that they could compete for the title of one of the largest databases of individual data in the world. Facebook has quite a database with 500 million active users, and rumored total users in the billions. million. What is Indexing? “Super Indexing Sunday&#. Assuming the 1.9
  • SOSHABLE  |  MONDAY, MAY 21, 2012
    [Data, Research] Application of Charts and Infographics in Social Media Interaction
    Marketers, researchers, public presenters, politicians, non-profits or, even, your boss – infographics could be friendly to anybody. Useless and spurious data. Work only with processed and legit data; don’t invent data! There are people who love testing the patience of people around them and then there are people who appreciate and value it! Which group you belong to? Will you be screaming out from a brick-size book to make your point in a busy community hall? It’ll surely draw the attention of people but for wrong reasons. It’s a cocktail of information and design.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Data, Research] Ple - LTCWiki
    If openness and the ability for data to move between different tools is important, 2L fails.but if PLEs are defined more by the loose connections of numerous tools under the control of an individual, 2L could be considered a component). In informal research, the most common use appears to be the grade book. From LTCWiki. Jump to: navigation , search Contents. Overview. What is a Personal Learning Environment? Why PLEs? Why Now? Elements of a Personal Learning Environment. Current Barriers. PLE Images. Additional Resources. edit ] Overview. These tools â?? link]. link]. link].
  • WEBBIQUITY SMM  |  TUESDAY, APRIL 26, 2011
    [Data, Research] New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
    The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. The free link displays only partial data; a Pro subscription to SEMRush (at $50 per month) is required to view all of the AdWords data, plus organic keywords, history and export capabilities. SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns.
  • ACIDLABS  |  WEDNESDAY, APRIL 14, 2010
    [Data, Research] Nodes: The hyperconnected nervous system and digital literacy
    Interestingly, many schools and other educational institutions place so little value on the sharing, knowledge and effort that has gone into Wikipedia over its existence, that they ban its use as a research tool. This thing that was originally created to ensure the persistence of United States’ defence information in the face of the outbreak of nuclear war and pass esoteric data between academics has utterly reshaped Western society and is having no less impact in Asia and Africa, though the tools being used there to conduct that impact are somewhat different. Collaboration.
  • GEOFF LIVINGSTON  |  MONDAY, DECEMBER 16, 2013
    [Data, Research] My Big 5 Marketing Predictions for 2014
    After reading thousands of posts and reports and sifting through corresponding data about marketing, these are my five bold predictions for 2014, and what you should do about it. Key Statistic: Just 16% of B2B companies use automation solutions extensively, and 14% of B2C companies leverage the solutions set.Source: Research Underwriters and Ascend2. 'I am presenting a free Vocus webinar this Wednesday at 2 p.m. on the five big trends that will impact marketers in 2014. Vocus is a client of Tenacity5 Media. Trend 1: Mobile Begins to Dominate. Key Statistic: In 2014, 3.7% billion).
  • GEOFF LIVINGSTON  |  FRIDAY, MAY 17, 2013
    [Data, Research] The Battleground of Creativity
    In a world where marketers cannot rely on data alone to market, we need creative product. Researching and vetting ideas is crucial to overall success. This is why we write creative briefs, develop market research reports, conduct SWOTs, and all the other reading and work that goes into development. 'Image by Cinematography. Without creativity we cannot differentiate and excel, and yet sharing creative ideas inevitably leads to a mockery at times. The worst thing we can do is simply call a creative spirit a failure. Success requires failure. Grounding Creativity. Some do.
  • KIKOLANI  |  FRIDAY, MARCH 1, 2013
    [Data, Research] Fetching Friday – Resources Mashup & Google Internship
    Steps to use Competitive Research as a Foundation for a Successful Content Marketing Strategy – Instead of flying blind, it’s important to perform competitive research in order to search for patterns and commonalities in your industry. Usability Mistakes That Will Kill Your Online Sales – There is a lot of research in the UX (user experience) and eye-tracking space, and today you’re going to get these insightful studies served up in laymen’s terms, allowing you to incorporate their findings into your site’s design and interface. The Resources Mashup.
  • WORKFACE  |  TUESDAY, FEBRUARY 28, 2012
    [Data, Research] Authenticity in a Shifting World… It’s Madness!
    More than ever before, customers are experiencing data overload. don’t just mean the volumes of informational and marketing messages confronting them, but the gross volume of data vying for their attention, both direct and subliminal. Elusively Anonymous Voyeur – Independent researchers (I added the Anonymous Voyeur part). Have you acted like you’re listening to your spouse or significant other while the television is blaring in the background and you’re reading work emails on your mobile phone or tablet? It’s madness! It’s madness!
  • TWIST IMAGE  |  SATURDAY, SEPTEMBER 22, 2012
    [Data, Research] Six Links Worthy Of Your Attention #118
    Strategas , an investment research firm, created an index of the American companies that spent the most on lobbying relative to assets. Can Kaggle Make Data Science A Spectator Sport? "The term 'big data' has many people excited. It doesn't take much to dig a little deeper before realizing that the vast majority of business professionals who think that they sound smart because they say the words, 'big data' truly don't even know how to define it. big data. " (Alistair for Hugh). " (Alistair for Mitch). Money and politics - The Economist. GigaOm.
  • WRITTENT BLOG  |  MONDAY, MARCH 10, 2014
    [Data, Research] 10 Ways Marketing Agencies Rock the Web with Content
    While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. Described as both “sophisticated and tactical,” the content excels because it’s so effectively targeted, well-researched and loaded with gorgeous pictures. Marketing agency Trew was contracted by Bustec, a leading provider of data acquisition products, to create a total redesign of their website, including mobile-optimization and better content.
  • CITIZEN MARKETER 2.1  |  THURSDAY, AUGUST 13, 2009
    [Data, Research] Weekly Social Marketing Links: August 11, 2009
    Each week, the members of Powered's marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. Though I don’t have the data to support this…yet, I’ll bet women use “friending” features more than men, while men participate more in things like reputation management. Cross-posted from blog.powered.com. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it useful. Twitter is about relationships. It’s just fine. Talk to me.
  • WRITTENT BLOG  |  FRIDAY, JUNE 20, 2014
    [Data, Research] Maximize Blog Traffic with Top 27 SEO Plugins
    An all-round plugin that makes it easy to manage title tags, keywords, meta data, links, canonicalization, social media markup, and a whole lot more. Monitoring web traffic and usage stats using Google Analytics enables you to optimize your website for better rankings, traffic, and conversions.Google Analytics Dashboard for WP conveniently displays all the analytics data right in your WordPress Dashboard. By integrating polls, you can increase user engagement, drive social media traffic by means of shares, and use polling itself as a research tool to discover interests and trends.
  • ONLINE COMMUNITY STRATEGIST  |  SATURDAY, OCTOBER 3, 2009
    [Data, Research] Is alcohol marketing exploiting youth on Facebook? « Online.
    Here’s a quote from Sarah Mart, MS, MPH, research and policy manager at Marin Institute and lead author of the article, “Facebook started as a fun tool for college students to interact and connect, but it has morphed into yet another means for corporations to exploit its users, particularly youth. days ago This one caught my attention: Junk research, shabby journalism and social media. Not a single one. Eliminating exposure to this content is necessary if we are ever going to reduce serious alcohol-related harm among young people.&# Attitude is everything. del.icio.us
  • PUSHING SOCIAL  |  WEDNESDAY, AUGUST 15, 2012
    [Data, Research] How The Olympic Legacy Can Make You A Champion Blogger
    But behind the on track performance is an impressive commitment to research and performance analytics that’s helped the likes of Sir Chris Hoy and Laura Trott take control. To push the frontiers of your blogging game you need data. More Blog Promotion Tips. Georgina has been a long-time friend of Pushing Social. was thrilled to see her guest blog post submission. Georgina has fantastic insight on writing and the blogging process. I’ll let you see for yourself.  . You see, a gold medal athlete has a lot in common with a champion blogger. In Beijing Usain Bolt reigned.
  • GEOFF LIVINGSTON  |  SUNDAY, MAY 1, 2011
    [Data, Research] Machine Gunners and Gardeners
    Research shows that such approaches fire many more blanks than hits. This is the exact type of influencer approach Zoetica uses when it plans efforts like last year’s award-winning American Red Cross Crisis Data conference , and prior recognized campaigns. Image by the U.S. movement exists to quantify everyone’s social media strength across diverse social networks and blogs. This widespread strength is a sign of true influence, argue social media gurus. For most, addressing only widespread influence puts an organization into a position of weakness. Image by re.ality.
  • WRITTENT BLOG  |  TUESDAY, JUNE 18, 2013
    [Data, Research] How B2B Brand Storytelling Can Benefit Your Business
    Conflict: Conflict can be internal or external, but every story needs a problem to create interest and turn your corporate fact sheet or client data into brand storytelling. Each of these well-researched and compelling stories about the intersection of business and technology contributes to the larger fabric of their brand storytelling, as a company at the forefront of tech. 'There once lived a valiant B2B marketer named Lance. Even though he was incredibly clever, he had been tasked with a particularly arduous mission. Stories aren’t just for children. What is a Narrative? Xerox.
  • CONVINCE & CONVERT  |  TUESDAY, OCTOBER 25, 2011
    [Data, Research] It’s About Response, Not Engagement
    I’ve met a handful of successful ‘social sellers’ while researching my book. The heads of these massive global advertising agencies went on to proclaim, “To rebuild brand value, direct response can play a vital role…we have the tools, technology, data, and knowledge to learn, adapt, customize, and respond to stimulate not only sales, but contribute in building loyalty and affinity for the brand.”. Guest post by Jeff Molander , Author of the new book, Off the Hook Marketing: How to Make Social Media Sell for You. He blogs at www.offthehookblog.com. ”?
  • JOEY STRAWN  |  MONDAY, NOVEMBER 21, 2011
    [Data, Research] Social Media and Games, Level 1
    Today I want to simply explain what games are and some interesting stats I’ve encountered along the way in my research. Within 9 months of its release, players of Halo 3 had accumulated enough data to fill 1/50 of the entire collection of written works of humankind from the beginning of recorded history. Tweet. This is a post many of you have read before, but I figured it would be good to revisit it because of the new direction of JoeyStrawn.com. This is one of the first posts I wrote, introducing the subject earlier this year, so I figured it was a good place to start.
  • SMTHREE  |  FRIDAY, SEPTEMBER 24, 2010
    [Data, Research] Social Media: Facebook posting
    Vitrue, a social media marketing company, has released a white paper called ‘The Anatomy of a Facebook Post’  According to their data the answer is: Friday morning. According to his research more people share Facebook posts on Saturdays than any other day of the week. The above research looks at pure, bottom line responses and does not take into account variable factors like how interesting or relevant the content is. When is the best time to post content on your Facebook page for maximum effect? It depends on who you ask. This makes sense to me. Friday?
  • DIGIGEN  |  SUNDAY, NOVEMBER 8, 2009
    [Data, Research] The Art of the Personal Power Ratio
    As always Josh provides real-life interesting examples from his own personal Groundswell. At 8,000 followers, Josh certainly has a poweful and potent following, not quite capable of causing an uprising perhaps, but certainly being very informative. In this case, Josh used his personal Twitter following to try to remember a name of movie that tanked due to negative Twitter coverage. The film was Bruno by the UK’s Sacha Baron Cohen. Personally, I haven’t seen the movie but in general the reviews in the UK had been pretty good. Rightly so in some aspects. Link here.
  • SOCIAL MEDIA CITIZENS  |  TUESDAY, SEPTEMBER 21, 2010
    [Data, Research] Interview with Social Media Citizen: Mary McKnight | Social Media.
    So, for those reasons, I wrestle with the whole idea of check-in as a public stream of data. M: Research shows that on the web, a user takes 7 days to make a purchase. Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Interview with Social Media Citizen: Mary McKnight September 21st, 2010 by Giedrius Ivanauskas Leave a reply » Share Mary McKnight is the Consumer Marketing Director at Where.com , one of the leading location based applications which helps three million users to discover the world around them.
  • SOCIALFISH  |  THURSDAY, MARCH 5, 2015
    [Data, Research] 7 Actionable SEO Strategies You Can Do Today
    Using Micro Data. Speaking of on-page SEO, you’re probably very aware of micro data usage by now. Brand mentions are practically counted as links nowadays (so be sure you set up your Freebase as mentioned in the Micro Data section above) but you can still track them with TalkWalker or Mention.net and reach out to get them to link to you. Use the proper Micro Data on your site. 'This post originally appeared on Leapfroggr.com  and was written by Dennis Seymour. It is reprinted here by permission. It’s why people outsource it in the first place. Test again and repeat.
  • WEBBIQUITY SMM  |  MONDAY, FEBRUARY 28, 2011
    [Data, Research] List of Brand-Side Corporate Social Strategists: Twitter Edition
    Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of  individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#. Here you go. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000. link].
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Data, Research] Eight steps to thriving on information overload
    Technology is perhaps at the root of the advent of information overload, though it will also be part of the solution, by providing increasingly refined ways of filtering data to present the most valuable information to the right people. have been fascinated by recent research on unconscious problem-solving, and have a thread ("Mind Power") on my blog. About Ross Dawson. Keynote Speaking/Strategy. Future Exploration Network. AHT Group. Books and Reports. Recent Media Appearances. Ross Dawson, August 27, 2007 1:24 AM US PT. One of the most common responses, and one Iâ??ve happening?â??
  • SOCIAL MEDIA NETWORK MARKETING  |  SATURDAY, AUGUST 14, 2010
    [Data, Research] How To Measure Your Social Media Efforts
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More creativecommons.org Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Social Media Ne.
  • SOCIAL MEDIA MARKETING  |  WEDNESDAY, JULY 24, 2013
    [Data, Research] This Week in Social Media – 7/24/2013
    Metrics/Measurement/Big Data The CIPR Social Media Panel have issued new guidance on social media monitoring. CIPR Guide to Social Media Monitoring from Chartered Institute of Public Relations McKinsey & Company has released a report on Big Data, Analytics and the Future of Marketing & Sales , looking at the most meaningful content around this often-discussed topic. Building a newsroom and real-time marketing efforts require an understanding of journalism, marketing, analytics, research, cultural anthropology and probably a half dozen other things. and 1 p.m.
  • VIPER CHILL  |  MONDAY, JANUARY 27, 2014
    [Data, Research] Why Google Pushed Me to Build a (Bigger) Link Network
    Mixing up your WHOIS data (legally, but never the same) for each stack of domains. Of course, this is only going to happen if you’ve done a good job with keyword research and know how to use network links to get you good rankings. This gave me a lot of data to work with, well in advance of the “SEO world” and I’ll be updating all of our users in the next few days about what I think the update addressed. 'In 1865, Fredik Idestam built a pulp mill on the banks of the Tammerkoski River in southwestern Finland. He soon added a papermaking machine.
  • WWW.NIEMANLAB.ORG  |  MONDAY, OCTOBER 18, 2010
    [Data, Research] What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices
    In support of this contention, they can cite to studies like one recently released by the research firm Outsell, which found that 44 percent of Google News users scan the headlines without ever clicking through to the original articles on the newspapers’ websites. Motorola paid people to watch or listen to the games and upload game statistics into a data feed, which Motorola sent to its pager customers. Here is a good post on some of the types of news aggregation, and some of the  litigation/settlements in the misunderstandings on who has a right to publish the data.
  • WWW.NIEMANLAB.ORG  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Data, Research] What’s the law around aggregating news online
    In support of this contention, they can cite to studies like one recently released by the research firm Outsell, which found that 44 percent of Google News users scan the headlines without ever clicking through to the original articles on the newspapers’ websites. Motorola paid people to watch or listen to the games and upload game statistics into a data feed, which Motorola sent to its pager customers. Here is a good post on some of the types of news aggregation, and some of the  litigation/settlements in the misunderstandings on who has a right to publish the data.
  • WEB METRICS GURU  |  MONDAY, MARCH 14, 2011
    [Data, Research] SocialCRM (sCRM) and Web Journal – March 7-14th 2011
    Lithium ,  Jive ), data monitoring and capture (e.g. Probably a whole chapter could be written on consultancies like Forrester and Jupiter Research losing analysts to newer consultancies like Altimeter and Web Analytics Demystified. Or is it the older consultancies just have fallen behind – they have great sales organizations, but might have become too conservative to do really innovative research …. Integration of Social Media data with SiteCatalyst is attractive, but it’s not, in my opinion, a decisive advantage. don’t know and I’m just guessing. Gary said.
  • TWIST IMAGE  |  THURSDAY, APRIL 24, 2014
    [Data, Research] Be Nice When You Say Bad Things Online
    Going back to 2008, I would often quote a line I had heard from Bazaarvoice about their data on consumer reviews. From the article: "Not all negative reviews have the same damaging effect, new research suggests. Online negative reviews that are offset by a politeness factor can actually help sell products and services and boost brand perception, according to a study in the Journal of Consumer Research. journal of consumer research. 'Is anyone still willing to argue that consumer reviews are not one of the most powerful forces online? That''s just YouTube. brand.
  • KIKOLANI  |  FRIDAY, JANUARY 6, 2012
    [Data, Research] Fetching Friday – Resources Mashup & Sock Monkeys
    With that in mind, you should consider this post a very small starting point for you own research. The 2012 Guide to Google Webmaster Tools – Analytics Integration, +1 Metrics, and More – This guide includes new ways to set up your website with Webmaster Tools, the new data included in Webmaster Tools about your website, important data you might have forgotten about, and how to connect it to Google Analytics to learn more about search queries driving traffic to your site. Check out these tips for using keyword data to get great links. The Resources Mashup.
  • WEB METRICS GURU  |  MONDAY, MARCH 19, 2012
    [Data, Research] Back in the USA and Search Analytics – Web Journal – March 5th – 19th, 2012
    Facebook becomes the universal solvent for all check in data. was in this article about Big Data (read it if you have time). Big Data. No one Analyzing Big Data? think this is a good post that says you must first put your data in a model before it can be analyzed (very much Gary Angel’s point of view, as is mine). Big Data is being Hyped.  Busy week ahead, including attending StructureData 2012 on Wednesday and Thursday – will post about this once I have a feeling for what is going on at the conference about Big Data.  Web Journal -.
  • PROBLOGGER  |  THURSDAY, JANUARY 12, 2012
    [Data, Research] What Motivates Readers to Share?
    In my research into sharing, I realized I needed to develop a framework that would serve as a model for the decision-making process that takes place before someone spreads an idea. The keys to real science are data and experimentation. ve spent nearly five years conducting research into the why, how, and what of contagious ideas. Perhaps my favorite data set is my giant MySQL table of 100 million retweets. Irving Kirsch, a researcher at the University of Connecticut backed me up in a recent experiment. This guest post is by Dan Zarrella of danzarrella.com.
  • LAUREL PAPWORTH  |  TUESDAY, OCTOBER 15, 2013
    [Data, Research] Insider Trading, meet Outsider Traders, #SocialMedia style #Tesla
    Stay with me here… International Business Times said: A contributor to the Tesla’s Forum page identified as Craig Froehle updated his Model S VIN data. As of Thursday the data suggest there are at least 25,822 Model S VINs, excluding European identification numbers assigned to cars being produced in Telsa’s Holland factory. This leaves 13,272 units that, according to this customer-provided data , have been assigned VINs. Any investment in stock takes time and research and an ability to tap into trends and discussions. So should companies around the world.
  • JACOB MORGAN  |  THURSDAY, JANUARY 8, 2015
    [Data, Research] How to become a “Best Place to Work”– Insights & Advice from Glassdoor
    With a massive database that holds over six million data including company reviews, interview questions, salary reports, employee benefits and CEO approval ratings, Glassdoor depict effective recruiting and employer branding solutions. Will Staney (Head Talent Warrior) and Lisa Holding (Global head of recruiting & engagement manager) offers an insight into what makes their company an important entity for companies big or small, the research behind putting the lists together, how war-for-talent can be handled and what’s life like working in Glassdoor. link]. drive motivation?
  • DIGIGEN  |  SUNDAY, JULY 18, 2010
    [Data, Research] Pixel Bender Displacement Map
    wouldn’t like to comment. However, this app/map is pretty damn cool so I am going to just drop it in here with the embed code and let it do the talking. Pixel Bender Displacement Map Fakes 3D Effect – wonderfl build flash online Posted in cool stuff blog comments powered by Disqus « Business Card Throwing: How To Kill Those Social Media Gurus A New Focus on Social Business Strategy. Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
  • KIKOLANI  |  WEDNESDAY, APRIL 11, 2012
    [Data, Research] 6 Tools That Help Bloggers Manage and Monitor Their Online Reputation
    To use Me On The Web, just log into your Google dashboard and click “Set up search alerts for your data” – it’s as easy as that! Free Tools for Researching Guest Blogging and Advertising Opportunities. This is a guest post by Per Schmitz. Nowadays there’s a lot of personal information publicly available on the web. We all have an “online persona” which is directly related to the way people see and judge us as individuals. Unfortunately managing your online reputation is everything but an easy task. Me On The Web. SocialMention. DooID.
  • BILL HARTZER  |  FRIDAY, MAY 6, 2011
    [Data, Research] How Google Places Listings are Different than Google Web Results
    In the Google “web results&# , their “normal&# organic search results, Google will typically pull data from your meta description tag (unless you tell them not to do so ). From all of my research, it appears that there really is not anything consistent about how or when or which data Google pulls in the Google Places listings when they are displayed in the Google search results. Google is treating Google Places just like they have traditionally treated Google News, by automatically populating the search results with results from Google Places. Tweet This!
  • ENGAGE  |  TUESDAY, APRIL 16, 2013
    [Data, Research] 4 SEO Reasons Why You Need to Stop Ignoring Google+
    Recent data shows it has leap-frogged YouTube and Twitter as the second largest social network. Eventually, I caved and decided to complete my own Google+ profile as well as do some investigative research to see what all of the buzz was about. 'In the two years since its launch, it is no secret that Google+ has had its skeptics—myself included. However, it might be time to reconsider such hasty judgments. Personally, I was never very familiar with what is now the world’s second largest social network. Many of these features, such as the +1, Hangouts, and Communities are old news.
  • WEB METRICS GURU  |  TUESDAY, JUNE 28, 2011
    [Data, Research] Distant Reading and Web Journal June 24th – June 28th, 2011
    Reading about a Stanford professor who has done research demonstrating that distant reading (searching for trends within books) may be more important, and more effective than reading the actual books , themselves ! …In fact, today someone had mentioned to me, in relation to social media, that the monitoring tools are becoming more important than the data they seek to interpret. Further Monster’s registered users can also import their data to the Facebook app and set up professional networks there as well. Answer: don’t read them. Moretti would say: So what?
  • DANNY BROWN  |  MONDAY, MAY 24, 2010
    [Data, Research] Six Steps to Running a Successful Blogger Outreach
    Step 2 – Find blogs that match your criteria (12 weeks out) This is the data part, so get out your spreadsheets! Your research is truly strong. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Six Steps to Running a Successful Blogger Outreach by Monica O’Brien April 14, 2010 43 voices share yours! Share 33 saves But… but… blogger outreach doesn’t work anymore , right? Actually, like most things in life, it depends on how you do it. No, I’m serious! thanks.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Data, Research] Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds
    In addition, only half of all managers believe their companies do a good job in governing information distribution or have established adequate processes to determine what data each part of an organization needs. In addition, 40 percent of respondents said that other parts of the company are not willing to share information, and 36 percent said there is so much information available that it takes a long time to actually find the right piece of data. This file is part of a software application licensed from. TEKgroup International, Inc. www.tekgroup.com). Global Home. Newsroom.
  • VIPER CHILL  |  THURSDAY, MAY 6, 2010
    [Data, Research] How to Generate Blog Post Ideas
    Google Keyword Research Tool When Google came out with this tool a few years back and internet marketers could stop guessing which phrases were popular online, it changed the game forever. Google Forms, which is a tool found in  Google Docs , allows you to easily capture data that is entered into a form. Reply Jamie Pixon says: May 6, 2010 at 1:53 pm Glen, Google Keyword Research tool is great for ideas… so is the Google Suggest search function…even moreso. have personally got a lot of ideas from using Delicious and also a load of keyword research.
  • BRASS TACK THINKING  |  WEDNESDAY, JULY 7, 2010
    [Data, Research] 5 Age Old Issues We Blame on Social Media
    So what we need to focus on instead is the character and appearance of good work, and help businesses understand what that looks like so they can research for themselves. And if they aren’t willing to spend the time and effort to do the research? For those that DO have a measurement discipline in their organization, they’re working this out, one bit at a time, as the data becomes available and as they start connecting the dots. What that data will determine is anyone's guess. Viewers/readers data is based on sampled data and surveys.
  • VIPER CHILL  |  MONDAY, FEBRUARY 17, 2014
    [Data, Research] $100,000 in One Week, a Viral Nova Follow-Up
    The only problem is that it’s a very poorly researched article, written essentially for pageviews. Sadly, despite my own research on this topic, I have no idea what the figures are for the most popular months for internet usage. If anyone has this data, please do share it in the comments and I’ll include it as an update. Great headline Business Insider, but poor effort on the research. My Thoughts on the Click Fraud Video (And Some Actual Data). Specific Facebook Data from the Last Week. After all, you did ask for it. 5 Improve the Content.
  • WRITTENT BLOG  |  MONDAY, FEBRUARY 10, 2014
    [Data, Research] Blog Strategy? How to Go From 0 to 1000+ Visits/Day in
    Curated and well-researched information is useful. Your data is just a few clicks away, and it’s entirely up to you to learn how to apply it and learn from it. 'So here you are – thinking about your blog strategy and what the results could be. Wondering what are the most critical rules to hit the least amount of bumps along the way? know firsthand that bumps can be tough stuff. Within our first year at Writtent, we went from 0 to 1000+ daily visits. And these 1000 visits cost us just 1 article a day – and our traffic continues to grow without any signs of slowing down.
  • CONVINCE & CONVERT  |  FRIDAY, DECEMBER 27, 2013
    [Data, Research] Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice
    From Janrain , a free guide to improve your conversion rates and your data quality. Jeff’s research with ExactTarget has shown that Latin American countries tend to have higher social engagement, so the higher number of Spanish retweets seem to make sense, especially considering the demographics of the Catholic Church. 'David Oliver, Brimfield Police Department. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Listen Now. Book Giveaway!
  • THE BLAKERY  |  MONDAY, OCTOBER 11, 2010
    [Data, Research] The Two Step Process to Brand Building Through Influencer.
    Rather Facebook is a short-term investment where you don’t control the data. Carlos Diaz, CEO of blueKiwi Software and Doug Stephens President of Retail Prophet both contributed to  research for this blog. Serving Social Business, Technology & Soul Food Search The Blakery Who is Blake? The Two Step Process to Brand Building Through Influencer Communities 12 Oct If Christopher Columbus were a marketer he would still be using Google and Facebook. Let’s veer from the “West Indies&# of social media marketing. As marketers we explore. What defines an influencer?
  • THE WAY OF THE WEB  |  THURSDAY, APRIL 11, 2013
    [Data, Research] Search Engine Optimisation
    Keyword Research. Technical Improvements: Architecture, Navigation, Meta Data, 301s etc. 'Search Engine Optimisation has been portrayed as a black art for many years. But the real secret of SEO is that it’s actually a mix of common sense and a lot of hard work. We employ some of the best SEO specialists in the UK to take care of the hard work for you – using specific tools and knowledge from working on a large number of sites in a wide range of industries. It’s not about getting you to #1 on a Google search for an irrelevant keyword. SEO Workshops and Training.
  • SOCIALNOMICS  |  FRIDAY, AUGUST 31, 2012
    [Data, Research] Mr. CEO, Your Three Steps For Social Media Success
    For your customers it could include how-to videos, statistical data or other information that is useful to them.  A little investigative research can go a long way.  Steve Jobs recently reminded me how important it is to “think different” in your business model… in his biography I just finished reading.  We hear the proverbial “think outside the box” phrase in nearly every company sales meeting, but why isn’t that phrase put into practice when it comes to social media? Let’s talk “content.”  The sky’s the limit.  Be creative.  For your employees, do the same.  Make it humorous! 
  • BILL HARTZER  |  TUESDAY, MARCH 10, 2015
    [Data, Research] Trademark Filing Changed Based on Bad Keyword Advice
    When it comes to choosing a company name, especially for your trademark, certainly the proper keyword research is recommended, but I’m not sure if “best flavored funnel cakes in the world” is the best keyword in this case. According to SEMrush.com, there’s no data found for “best flavored funnel cakes in the world” Picking a trademark is a difficult task, and not something that you should take lightly. 'An interesting trademark filing has been done by a company owner who originally got bad advice. US Trademark Application. link]. Marketing
  • LOUIS GRAY  |  THURSDAY, NOVEMBER 25, 2010
    [Data, Research] Less Informed Analysts Don't Serve the Public Good
    Is the eventual goal to eliminate any real research and intelligence used in the community to level the playing field and make the professional analyst game one that more heavily relies on a gut feel and chart reading? This would make the already imperfect industry one further removed from real data. Anybody can count numbers after they have been released, but few have proven true abilities to accurately guess a company's direction - and provide real data to customers who don't exactly do this for a living. Neither is an exact science. This just will make it worse.
  • WRITTENT BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Data, Research] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
    Zarrella’s research on social media click-throughs has found a strong correlation between verb usage in titles and content clicks: Image credit: Dan Zarrella. Research by SEO firm Conductor confirms that what these companies are up to work, releasing data that states specific titles outperform their more-vague counterparts by 15%. 'Writing blog titles isn’t much of an art. That may come as a shock, but the longer I’m in the business of content marketing, the more I begin to believe that it’s actually a science. Relevance. Appeal. Shock-Value. Perceived Value. twitter.
  • ADAM SHERK  |  MONDAY, FEBRUARY 1, 2010
    [Data, Research] 20+ Major News Sites Ranked by Domain Authority
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? But just how strong are those domains? Using SEOmoz’s new Open Site Explorer I did a head-to-head comparison of 20+ news sites to see which had the most domain authority. 94 90 15 foxnews.com 94 89 telegraph.co.uk
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 1, 2013
    [Data, Research] Great Content and Marketing Automation Tools Alone Won’t Build Your Marketing Plan for You
    'If you’re a B2B marketer or sales professional, chances are you spend a lot of time and effort doing copious amounts of research on how to best market your product or service. BIG DATA!!! The dream” is the ability to solve all your marketing problems by simply feeding your BIG DATA into one tool that will email prospects, send direct mail, drive leads, provide reporting, and potentially take your kids to a baseball game and do your laundry, all in the same day. Create compelling content. Direct Mail is dead! Direct Mail is alive! Email subject lines will make or break you.
  • VIPER CHILL  |  TUESDAY, SEPTEMBER 14, 2010
    [Data, Research] Affiliate SEO: How Websites Are Ranking in The Most Profitable Niches
    However, the data here does dismiss some common generalisations and helps you see what I would change on websites which aren’t ranking so well. My Big Takeaways Hopefully you’ve taken some great knowledge from this post on your own, but there are a few things that came to my attention while putting together this data. Looking forward to reading more of your SEO research. Reply Cindy Lavoie says: September 14, 2010 at 4:50 pm Thanks for sharing your findings – and for doing such a thorough job on research! Home What the F ? Cloud Living Say "Hi!"
  • FRESHNETWORKS   |  WEDNESDAY, DECEMBER 18, 2013
    [Data, Research] We still send Christmas cards. Why new tech doesn’t always kill old
    In an era of text messages, Tweets, emails and short videos,  research for the Royal Mail found that 78% of UK adults would be sending Christmas cards via the post, and each person will send an average of 17 cards. And this means that digital cannot be considered in isolation from these other channels; it’s about mixing the right data sets, skills and technologies in the way that will best achieve their objectives. 'I just posted my Christmas cards, and it turns out I’m not alone. Things become more complex.
  • MOBILEGROOVE  |  MONDAY, MAY 2, 2011
    [Data, Research] Make Way For The New User Content Ecosystem: Webinar
    In fact, a new study from ABI Research reveals that the worldwide app industry is well on its way to achieving 44 billion cumulative downloads by 2016. Put simply, the walled-garden business model that flourished before (in which telecom operators tightly controlled voice, data services and our access to content) is no longer viable. There’s a sea change underway shaping the way we all communicate. NewBay’s Steve French maps out the new landscape and impact on all the players — particularly mobile operators and device makers. Old players, new rules. Screens everywhere.
  • BILL HARTZER  |  TUESDAY, JANUARY 22, 2013
    [Data, Research] Tablets and Smartphones Account for One-Fourth of All Paid Clicks
    The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. To uncover key trends for the Q4 2012 State of Paid Search Report, The Search Agency extracted client data from search engine advertising tools. The research sample included advertisers who had 15 consecutive months of data with The Search Agency, and had an established and stable business model from Q4 2011 to Q4 2012.
  • CONVINCE & CONVERT  |  THURSDAY, MAY 17, 2012
    [Data, Research] Favorite Social Media Management Tools for Small Business
    They also provide listening and monitoring data from across the Web, including reviews sites like TripAdvisor and Yelp. Analytics system isn’t perfect (pulls in all recent posts (including drafts) which can skew data, doesn’t show all past data for accurate comparisons). Pros : Includes SEO tools for campaign research, management, and link monitoring. Pros : Data-driven solution provides you with high-level analytics, plus exporting functionality (Excel. Also realize that it’s more about the wizard than the wand. No tool is a panacea.
  • BILL HARTZER  |  TUESDAY, AUGUST 21, 2012
    [Data, Research] Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania
    – Complete detailed analysis to provide data-driven insights and weekly reporting of campaign performance via bid management and reporting tools. – Execute competitive research utilizing comprehensive tool sets. – Excellent analytical skills, including the ability to analyze data, draw conclusions, and develop recommendations. LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. – Analyze keyword library and expand appropriately. Qualifications.
  • TRENDS SPOTTING  |  WEDNESDAY, JANUARY 20, 2010
    [Data, Research] Summary: TrendsSpotting 2010 Influencers Series: Trend Predictions in 140 Characters
    TrendsSpotting Market Research has completed the release of the “2010 Influencers Series: Trend predictions in 140 characters&#. Cross Dominating Trends for 2010: Reviewing the trends across the different categories, 2010 will be a year in which data will be placed in clouds. We have followed major trends in six of the most promising categories to dominate the web this year: Social media | Consumer Trends | Tech and IT | Online Marketing | Video | Mobile. In this series we featured the predictions of digital and marketing experts on the big changes awaiting us. 2010 Mobile.
  • WRITTENT BLOG  |  MONDAY, APRIL 29, 2013
    [Data, Research] Why Digital Influencers Can Explode Your Company’s Bottom Line
    Google CEO Eric Schmidt has stated that every two days, the amount of information published online is equivalent to everything created between the dawn of time and 2003 – 5 extrabytes of data. Comprehensive research of Klout can be performed with Buzztalk’s paid tool. Here are some tips to ensure your request stands out: Research Influencers Carefully: Just because an individual has a highly-engaged social media following doesn’t mean their audience will care about your product. 'Every day, 55 million Facebook statuses are updated. What Are Digital Influencers?
  • DANNY BROWN  |  TUESDAY, JUNE 1, 2010
    [Data, Research] B2B Marketing and Social Media – Close, But No Cigar. Yet… - Danny.
    removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts Graeme Fraser moderator Pending approval Rate Down Rate Up px; width: px;"> Statistical anomalies aside, Im not overly happy with the way this research is positioned. Secondly, Why do we not see research that highlights the lack of staff dedicated to PR, or sponsorship or design? the rush to present research Ive seen some very well known companies run roughshod with the statistics. Twitter and B2B marketing - Topic Research, Trends and Surveys says: July 16, 2010 at 2:05 pm [.]
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Data, Research] 2012 #Nifty50 Top Men in Technology on Twitter
    Lee Bogner is VP, Business Development and Social Strategy at Kred/PeopleBrwsr , a global social data analytics, marketing and CRM innovator. Jim leads the AT&T Global Response Team, which performs security research and incident response for the AT&T global network. He was the driving force behind Eloqua’s explosive growth and success (IPO this year), now CMO at Sequoia-backed, big-data-for-sales company Lattice Engines. Chuck Martin is the CEO of The Mobile Future Institute and Director of the Center of Media Research at MediaPost Communications Inc.
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