KIKOLANI | FRIDAY, APRIL 27, 2012
[Data, Research] Fetching Friday – Resources Mashup & Canary Sky
How To Use Keyword Research to Optimize Blog Posts – Learn how to easily conduct keyword research to create and optimize great blog posts for your business. The Research Says Yes, I Say No. Here’s Why – While the research says business blogging is on the decline in 2011, I believe there are still many powerful ways that businesses can leverage a business blog! Overcoming “Not Provided” Keywords – Learn how to get back your lost data through these alternative data collection techniques from Marty Weintraub and Alan Bleiweiss.
TWIST IMAGE | THURSDAY, JUNE 19, 2014
[Data, Research] The Only Screen That Matters
Elaborating on IDC''s outlook, Worldwide Quarterly Tablet Tracker research analyst Jitesh Ubrani stated, '' Apple ''s iOS-ification of Mac OS, and Microsoft ''s implementation of Modern UI throughout different form factors are clear indicators that we''re living in a mobile-first world. We live in a world where the vast majority of digital marketing is still being conceived, developed and nurtured for a Web and browser-based consumer, while the data is clear: mobile first. or having real sex with data ). sex with data. Welcome to the one screen world. billion units.
TWIST IMAGE | WEDNESDAY, OCTOBER 30, 2013
[Data, Research] What Keeps The Chief Marketing Officer Awake At Night? - Part 3
We''re not just talking about the availability of that much more consumer information or data to help brands make better decisions and connect more powerfully with their consumers (you can read more about that in the last installment: What Keeps The Chief Marketing Officer Awake At Night? As data and analytics take a more predominant role in business decisions, marketers are going to face a world where IT (both hardware and software) to operationalize the department of marketing is going to hit some exponential growth curves. s ''Internet Of Everything'', Says ABI Research ).
JACOB MORGAN | THURSDAY, DECEMBER 12, 2013
[Data, Research] Working at a Big Company Doesn’t Give You the Job Security You Think it Does
These cuts are made by people in the finance department who are looking at balance sheets and data, not at people; in fact many call this “trimming the fat.” Research shows that by the year 2027, 75% of the companies on the S&P 500 will be replaced. 'The assumption of working for a large established company has always been that there would job security. You should always take a job at a big strong company because at least you know will be there for a while,” is what people used to say. In fact, many people today still believe this. Where’s the job security at these companies?
WRITTENT BLOG | FRIDAY, MAY 3, 2013
[Data, Research] A Refreshing Checklist for Your Content and Social Media Marketing Strategy!
The list of these simple phrases should be completed after a keyword research according to the industry. Though “free” is claimed as a powerful motivating word, the recent Inbound Marketing Agents research shows that “value at no cost” is a more effective phrasing. 20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]. research by HubSpot explains why you should put “guru” to your profile, stay active on Facebook on weekends, ask questions, use links for retweets, always stay positive, and many more. Stay tuned!
WEB METRICS GURU | SUNDAY, JUNE 27, 2010
[Data, Research] Web Journal – Weekend Developments – Cookie Values
That change should go a long way to help get actionable data from site analytics monitoring government websites. The permission to go forward and retain cookie data is being balanced by privacy concerns. Also, here’s a study by Edison Research on who uses Social Networks – the result below is not surprising-. “Fifty-six percent of women in technology companies leave their organizations at the mid-level point, 10-20 years in their careers, said Catherine Ashcraft, the senior research scientist who authored the report. Location Labs Thinks So -.
PROBLOGGER | TUESDAY, OCTOBER 21, 2014
[Data, Research] Stat-Driven Tips on How to Pitch to Big-Name Publishers in Your Niche
Publishers Love Market Research. Fractl’s study showed that 39% of publishers put a premium on market research, especially if it’s exclusive. That means you should either put your own spin on somebody else’s study (like what we’re doing right now) or write about research that you’ve personally done. Doing your own market research is actually easier than you might think. Once you come up with some questions you want to answer, here are a couple ideas to get reliable data: Ask your email list or social following to complete a survey about an interesting industry trend.
VIPER CHILL | WEDNESDAY, APRIL 25, 2012
[Data, Research] The Future of Blogging: I Had to Tell You This
prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I’m not going to make any claims about what I think is happening without doing a ton of research. There are more quotes, examples and data excerpts in this post than any other I have written. Now, bloggers have access to trending analytics data so they can predict which hot topics they should be writing about next. Before I start to overload your brain with data and ideas, there are just two last things I want to say. 5,000?
CONVINCE & CONVERT | WEDNESDAY, SEPTEMBER 28, 2011
[Data, Research] Social Media Success is About the Wizard, Not the Wand
Thoughtful research genius Tom Webster wrote an interesting post a couple weeks ago about where the location-based business could head , moving beyond the momentary check-in toward more nuanced and relevant customer interactions, using location data as the raw materials. His example was his local watering hole, where he figures by the time he’s checked in 10 times, the offer they make on Foursquare should encourage his evangelism, not just offer a discount on an item he doesn’t order. And he’s absolutely right. But you know why they aren’t?
BLUE FOCUS MARKETING | TUESDAY, SEPTEMBER 2, 2014
[Data, Research] [VIDEO] Create Your #SocBiz Pilot Program #EmployeeAdvocacy #SocialEmployee
As Maria Poveromo (@ mariapoveromo ) told us during research for our book The Social Employee , an internal audit at Adobe (@ Adobe ) found exactly that. You may enjoy reading: “ The Most Cost-Effective Market Research That’s Right Under Your Nose: The Employee Survey ” by Kevin Randall ( @kevinbrandall ), Afterword Author of The Social Employee and Movéo Vice President of Strategy and Planning. Such involvement gives leadership the opportunity to share their organizational vision, a process that research shows is overwhelmingly supported by employees. Step 1: Listen.
ONLINE COMMUNITY STRATEGIST | MONDAY, NOVEMBER 2, 2009
[Data, Research] Men earn higher salaries in social media « Online Community Strategist
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Men earn higher salaries in social media November 2, 2009 in Community management | Tags: forum one networks , online community and social media compensation , online community research network , social media study; social media salaries Community Manager positions like most jobs in the social media space are evolving. days ago This one caught my attention: Junk research, shabby journalism and social media. del.icio.us
ADAM SHERK | WEDNESDAY, SEPTEMBER 22, 2010
[Data, Research] What Horrible Things Did Time Magazine Do in 1964?
The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk What Horrible Things Did Time Magazine Do in 1964? In a used bookstore over the weekend I came across some old issues of Fact: magazine.
SOCIAL MEDIA STRATEGERY | TUESDAY, APRIL 27, 2010
[Data, Research] Government Use of Social Media - "In Addition to," Not "In Lieu of.
gov20 , internet , offline , online , opengov , pew , research , social media , survey , web20 This post was written by: sradick - who has written 82 posts on Social Media Strategery. to Internet for government data, policy and services by Alex Howard at O’Reilly Radar Government Use of Social Media – “In Addition to,” Not “In Lieu of” by Steve [.] Social media in a nutshell: data-driven solutions that encourage participation and enhance customer service. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof. community?
STAY N' ALIVE | THURSDAY, JANUARY 2, 2014
[Data, Research] Growth Hacking: How to Know Who Has Viewed Your Facebook Profile
The same can be done for the friends of a profile, the attendees of an event, members of a group, and many more "groups" of people if you know what you''re doing - do some research of what data is available ( I have a book that can help ), if you want to dive deeper. 'I shared earlier a method I came up with that allows you to target the subscribers (now called just "followers") of a public profile on Facebook (you know, the profiles with the "follow" button like mine at facebook.com/stay - not to be confused with a business page). Let me share how. Have another good use of this?
GEOFF LIVINGSTON | FRIDAY, FEBRUARY 7, 2014
[Data, Research] Are Science Fiction Fears About Technology Reasonable?
War itself is something that is a result of modern agricultural and political structures, say researchers. Society will certainly reap the economic benefits of data. 'Science fiction offers strange futuristic views of technology. Some are positive, but most lean towards dystopia. Are technological fears portrayed in science fiction reasonable? As a species, humans adapt technologies blindly with the hope of achieving promised benefits. We rarely consider societal impact. This is a huge issue, in my opinion. Is such dialogue pure fear of change? The combination creates volatility.
THIS, THAT AND THE OTHER | WEDNESDAY, OCTOBER 24, 2012
[Data, Research] Mobile in East Africa. Is Reality Finally Getting Through?
In the face of declining ARPU there’s increasing demand for data across Africa and the globe but the growth of smartphones on the continent is still slow. Rising mobile penetration plus increasing demand for data should mean (somewhere in there) that there’s huge potential in the short term for businesses providing content and services on mobile via the internet. Last week, an illustrious panel was joined by a reasonably sized audience at the iHub in Nairobi for a no-holds-barred discussion on the question is the Silicon Savannah hype or reality? Less hype more work.
SOSHABLE | MONDAY, JANUARY 7, 2013
[Data, Research] The Three Google+ Components that Help with Search Rankings
This is important to understand for anyone doing research on the topic. disagree based upon my own research, but it definitely has an affect. Google has not seen the +1 abundance of data that they had hoped when they first started putting the +1 button everywhere. Google has stuck with its story that the various components of Google+ and the +1 button don’t have an effect on search rankings. They have to. Once they admit that it does (as countless studies and tests have indicated), the flood of spam and blackhat SEO techniques will grow larger than it already has.
DIGIGEN | WEDNESDAY, MARCH 3, 2010
[Data, Research] Cool Stuff: Philips Cinema and Parallel Lines
Carousel is embedded below. Beautiful. The video for Parallel Lines is set to go live this Friday, but there are previews going on on the Philips Cinema channel. have just viewed and it looks stunning, thoroughly wetting my appetite for more. Link Here to Philips Cinema Facebook Page Posted in cool stuff | Tagged carousel , cool stuff , parallel lines , philips blog comments powered by Disqus « One to Watch: TheBlogPaper.co.uk Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
DIGIGEN | SUNDAY, MARCH 7, 2010
[Data, Research] Real Life, Real Time: The Blind Camera
Real Life, Real Time is a lovely description of this camera which allows you to press a red button to take a photo as you would like any other camera. The neat twist on this is the fact that the camera will then present you with an image which has been uploaded by someone else at that moment in time on the web. absolutely love the idea of this although slightly freaked by whatever photo could end up being delivered to your phone. am presuming there is some filter, I pray there is some filter. By the way, the review and article from Wired is superb. Have a read here.
DIGIGEN | TUESDAY, MARCH 23, 2010
[Data, Research] The Aggression of ASAP
For those on mobile phones its immediately capitalised, but there is surely no reason to be that aggressive in emails when a simple lighter touch asap would do. Too many times I get emails from people with the demanding ASAP even though they sit merely a few floors or desks away. If its that ASAP why don’t you come and ask me for it. I’m petitioning for the much less aggressive Whenever You Are Ready. Even when this is shouted as WYAR there is no way it can sound aggressive, wyyyyyyyyyyyyyyyyaaaaaaaaaaaaaaaaaaaaaarrrrrrrrrrrrrr its to jovial too. Problem solved?
DIGIGEN | TUESDAY, JUNE 22, 2010
[Data, Research] Challenge Nike: Nike 78
Its a really interesting melting pot of ideas and Creative Review highlighted the Knitted Nikes – Knikes perhaps? Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
DREW'S MARKETING MINUTE | WEDNESDAY, NOVEMBER 10, 2010
[Data, Research] Are you asking the right questions?
Today, at the pre-conference workshop conducted by John Carroll, SVP at Synovate's Customer Experience group , the discussion revolved around tracking your customer's experience and tying the research data to changing behaviors. Whirlpool execs admitted they wouldn't have considered that as an option, if it weren't for the focus in the research. I mentioned The Conference Board's Senior Marketing Executive Conference a few weeks ago. Satisfaction levels, rate this or that on a scale of 1-5. They also had a very tangible goal.
IDACONCPTS | TUESDAY, OCTOBER 8, 2013
[Data, Research] Top 3 Employer Review Websites Of 2013
Thankfully the internet has made it convenient for job seekers to research their prospective companies and find a position that coincides with their interests. The job data comes from 50 countries around the world. 'Searching for a good employment position is no easy feat. There are several factors that come into play – such as the work/life balance, company culture, and benefits. While manually exploring each of these factors is possible, it’s going to cost a lot of time and money at the job seeker’s end. Here are the top 3 employer review websites for 2013. Indeed. Vault.
ADAM SHERK | THURSDAY, JANUARY 14, 2010
[Data, Research] Help Haiti: News Sites Promote Ways to Donate
The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? ve been impressed by how much attention the media has given to promoting ways that people can make donations. Social media users are doing their part too. UPDATES: Mobile phone donations have gone very well.
DIGIGEN | MONDAY, MAY 10, 2010
[Data, Research] The Argument for Embedding of Content into Twitter
It occurred to me that perhaps Twitter should be doing the reverse and allowing its users to embed content into tweets. The reason I believe this is important is that Twitter is a place of links away from its site, people use desktop clients to access it, they use mobile apps, most of which aren’t owned or managed by Twitter. Therefore, infact over time does Twitter become a non-entity, simple a technology that is used to communicate rather than a destination for conversation and content. It seems a smart move to me. This is the answer. Dan on A New Focus on Social Business Strategy.
THE RELATIONSHIP ECONOMY | TUESDAY, JUNE 17, 2014
[Data, Research] Rising Female Leaders in Nashville: Part 1
Besides researching the trends I have talked with many women whose rising influence is helping change markets locally and globally. She consults with select clients, often adding much-needed context for strategic growth opportunities in data-rich and customer-centric environments. She 'For the last six months I ‘ve studied the rising influence of women on business. Subsequently I’ve decided to write a series of post sharing my findings and some of the rising local female leaders. Lets start with a summary of the influence women are having on business. million people.
JACOB MORGAN | TUESDAY, JANUARY 21, 2014
[Data, Research] Why We Don’t Need Offices
Global Workplace Analytics has perhaps the most comprehensive set of data around this with numbers ranging from 600 billion dollars which are wasted each year on workplace distractions to figures showing that national productivity would increase by $334 billion to $467 billion a year through telecommuting. few years ago researchers at Umea University in Sweden found that “couples in which one partner commutes for longer than 45 minutes are 40 percent likelier to divorce.” 'Looking back a decade or so ago it was absolutely essential to have an office, or more likely, a cubicle.
CONVINCE & CONVERT | SUNDAY, JULY 28, 2013
[Data, Research] BBQ Ribs Can Teach You a Lot About Content Marketing
Before I bought my smoker (the Memphis Elite from Hearthland Products), I did extensive research on makes and models, which is how I found the PelletSmoking.com forum. There is tremendous market research potential in this level of engagement, and as Sterling has written on his blog : “I want to get as close to my customer as possible, so I can smell their breath. But there are other places to get this kind of customer insight too, and smart marketers like Sterling combine 1-1 insight generation with data analysis. all of it online. That’s how I met Sterling.
TWIST IMAGE | THURSDAY, AUGUST 29, 2013
[Data, Research] 3 New Ways To Think About Amazon, YouTube And LinkedIn
YouTube Is Where Shoppers Do Research. This data point still surprises many people who see YouTube as a simple online video platform. online research. 'Are you experiencing any digital marketing fatigue? Thinking about what''s coming next? Curious about what is around the corner? Just this week, three interesting news items emerged that demonstrate some big shifts in three of the major online social channels. Amazon Adds Ability to Buy Goods From Within Mobile Apps. Buying virtual goods in-app is nothing new, but buying physical goods in-app? Forget Amazon. adweek. amazon.
SOSHABLE | MONDAY, DECEMBER 10, 2012
[Data, Research] Only Fools Rush In… Always Create a Strategy for your Business’ Social Media Presence
It doesn’t even have to be too in depth or follow a set structure, but undertaking some research and charting findings alongside aims allows everyone involved to work towards a common goal with a clear idea of how to get there. The truth is that there are a wide range of social networks which could offer a valid way for your company to communicate with its audience and it’s definitely worth doing some research into other platforms and discover the ones your customers like to use. However, the widespread use of social media platforms has presented an attractive solution.
BILL HARTZER | WEDNESDAY, AUGUST 18, 2010
[Data, Research] Survey: Third of Companies Use Social Media to Promote Their Business
According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. One-quarter (25 %) of these employers said that they’re utilizing social media to connect with clients and discover new business, while others are utilizing it to recruit and research potential staff (21 %), or strengthen their employment brands (13 percent). — Research or studies that the company has conducted – 9 percent. Sampling error for data from sub-samples is higher and varies. Survey Methodology.
GAURAVONOMICS | WEDNESDAY, AUGUST 11, 2010
[Data, Research] Audience Matters Story on Women and Social Networking in India.
Facebook, Twitter, Amazon and eBay (as per Vizisense data). Another piece of research by Royal Pingdom confirms the trend. According to data released earlier this week by Nielsen Interactive, women are far more likely than men to use their mobile devices to “friend and “tweet others. Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Audience Matters recently quoted me on a story on women and social networking in India. This 80:20 ratio holds across all types of websites, including Google, Yahoo!, The reason? per cent. Lets talk.
JEFF KORHAN | SUNDAY, SEPTEMBER 19, 2010
[Data, Research] True Expertise Breaks Through to The Audience - Jeff Korhan
This skill of communicating and delivering what can help your customer, client, or audience requires planning, research, and practice. This requires research, which can easily be accomplished on the Internet. If you've done your research, you'll be able to throw out some ideas that they will comment on. I have an enormous amount of data tucked away that may never again see the light of day. I'm going to share a secret: If you truly love what you do, those hours of practice, research, and analysis are not work at all.
WRITTENT BLOG | TUESDAY, JULY 23, 2013
[Data, Research] Blogging Metrics: How to Find and Apply Actionable Intelligence
In fact, as Google’s Digital Marketing Evangelist Avinash Kaushik jokes, “we have more web metrics and data than there are stars in the universe.” Modern marketing is tougher than ever, and big data could be your brand’s only hope for survival in a turbulent business climate. Leading Marketing Metrics firm McKinsey recently revealed two astonishing truths in Forbes: The total amount of available data increases 40% each year. Provide Value: Fresh statistics, original research, and controversial views can all serve as link bait for your website. Website Visitors.
WEB METRICS GURU | TUESDAY, AUGUST 16, 2011
[Data, Research] Shareaholic.com and the Power of The (Internet) Pulse
Hubbard speaks to in his new book – that aggregated data, which Shareaholic provides, gives extremely valuable information about the habits and desires of online humanity – and does so in a way that surpasses other forms of research in it’s possibilities. In a way some of the Interest Data reminds me of PeekYou.com and Peek Analytics (which will be launching soon), and I can where a merging of Shareaholic data on seleccted user profiles and what PeekYou already provides would be a great match. I don’t know for sure.
CONVINCE & CONVERT | TUESDAY, MAY 20, 2014
[Data, Research] Executive Engagement: Building Top-Floor Content for C-Suites
Do your research. Hit your favorite research and data sources and comb them for relevant facts, figures, examples, and projections you can include. Any research you include should support your position and provide useful insight. Identifying a few key execs and thought leaders who represent the type of people you’re trying to reach and research their social media profiles. At the end of the day, well-researched content created to speak to a particular audience will always be welcome, no matter what the job title. The Want to know a secret?
DANNY BROWN | TUESDAY, JUNE 1, 2010
[Data, Research] B2B Marketing and Social Media – Close, But No Cigar. Yet… - Danny.
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts Graeme Fraser moderator Pending approval Rate Down Rate Up px; width: px;"> Statistical anomalies aside, Im not overly happy with the way this research is positioned. Secondly, Why do we not see research that highlights the lack of staff dedicated to PR, or sponsorship or design? the rush to present research Ive seen some very well known companies run roughshod with the statistics. Twitter and B2B marketing - Topic Research, Trends and Surveys says: July 16, 2010 at 2:05 pm [.]
DIVA MARKETING BLOG | WEDNESDAY, MAY 23, 2012
[Data, Research] Pinterest For Business To Business: Interview With Joel Windels of Brandwatch
From the point of view of a research company, I’d love to hear your views of what marketers can gain from analysis of pins and boards. As with all of the data we track, searching the web for social media mentions of your brand, your industry or your competitors will allow you to get a much greater understanding of what your customers are saying. Last week I attended my first Pinterest meetup. It was great fun and I even won a Pinterest T-shirt. Seems appropriate that Max should model it since he has his own Pinterest board. Don't you think he makes a cute model? Ah.yes. .
TWIST IMAGE | FRIDAY, AUGUST 8, 2014
[Data, Research] Six Links Worthy Of Your Attention #216
Not All Experiments Feel the Same - John Foreman, Data Scientist. But as John Foreman , Mailchimp ''s data scientist, explains, not all experiments are the same." The thing that strikes me about the graph is how relatively warm, and relatively stable things have been in the past 10,000 years compared to the rest of the timescale on the graph (I really have to get me to a climate scientist to verify that this stability is indeed a relevant inference form the data). Israel, Gaza, War & Data - The Art of Personalizing Propaganda - GlobalVoices. And libraries?
SOSHABLE | WEDNESDAY, FEBRUARY 12, 2014
[Data, Research] How to Take Advantage of Trending Topics
To remain relevant, note-worthy and timely, you’ll have to do a bit of research to find out what those wants are. One of the greatest ways to do this, is to take advantage of trending topics on multiple social media platforms, which, luckily, make it easy for you to determine the data you need. Here’s a list of the best places on the internet to gather data to help you become the trendiest spokesperson for your company: 1. 'Social media marketers know the key to reaching a broad audience is through an understanding of what it is their targeted audience wants to see.
THE REALTIME REPORT | WEDNESDAY, OCTOBER 10, 2012
[Data, Research] Viewers in China Are More Receptive To Online Video Ads
In terms of total time spent, watching video is the #1 online activity among China’s over 500 million internet users, according to new research by eMarketer and iResearch Consulting Group. ” The Data Center of China Internet released data showing significant activity among online video viewers just after watching video ads. During February 2012 alone, internet users in China watched 1.67 billion hours of online video. Nearly 3 in 10 (28%) of online video viewers said their preference for a brand grew after watching an online video ad for that brand.
FRESHNETWORKS | MONDAY, NOVEMBER 3, 2014
[Data, Research] The rise of social media and other key trends from Waitrose’s Food and Drink Report 2014
Waitrose has poured over sales data, customer research and conducted expert interviews to examine consumer’s changing shopping behaviour in food and drink over the past year. 'Last week Waitrose launched its Food and Drink Report 2014. This is the second time the supermarket has released an annual review of consumer behaviour in relation to food and drink. Seven food trends emerged from this report: As consumers’ lives become busier, convenience shopping has become increasingly important. Consumers are becoming more adventurous. Consumers are becoming more health conscious.
ENGAGE | TUESDAY, NOVEMBER 18, 2014
[Data, Research] What Can a Man in Just a Towel Teach you About Audience Insights?
Initially we were at a loss because research showed that the ads strongly resonated with men and therefore should have been successful. Now all the data points made sense. The Old Spice spots were based on the data point (observation) that women influence a man’s choice in household hygiene products. While data can help you optimize your current business, it’s rarely enough to be game changing. Many executives get understandably frustrated when they spend a lot of money collecting and analyzing data and then don’t get the answers they were hoping for.
JACOB MORGAN | TUESDAY, JANUARY 4, 2011
[Data, Research] The Small Business Toolkit for the Social Customer
You need something that stores all of your customer (and other) data, and e-mail is not going to cut it. If I were you, I’d start planning and researching various vendors and start making the investment. I originally published this for App Bistro but since I know that I have several small business readers here I thought it would be a good idea to re-publish it. decided to put together this little social customer toolkit to help small businesses get started with engaging the social customer. Customer Relationship Management system (CRM). Social Channels. mail Marketing.
JUGNOO | TUESDAY, JULY 2, 2013
[Data, Research] Here Comes Power Matrix: Social Media Presence in Action
The underlying beauty of the game is all of the data that was used to make it work, because it replicates real life technologies and real life environmental considerations. Players can create complex construction plans, trade excess energy, buy additional power from the grid, and even fund energy research. The company is using data and analytics to share knowledge in a socially conscious way with lots of entertainment value to boot. 'Siemens has stepped into the ring of social media presence with their new game called Power Matrix.
WRITTENT BLOG | MONDAY, JULY 14, 2014
[Data, Research] 77+ Resources for Amazing Copywriting
How People Read Online – Understanding how people read online (based on research) is important if you’re writing for the web. Data Insights into the Headlines Readers Click – Nathan Safran analyzes relevant statistics and data to establish what gets people clicking. 'Copywriting. Arm yourself with the knowledge needed to move people with words and you will need little else to make and save a ton of money. Regardless of which industry you’re in, when you need to effectively sell a product or service (or even an idea), copywriting is how you do it. What’s the solution? Books.
PROACTIVE REPORT | FRIDAY, JUNE 4, 2010
[Data, Research] Social Media Training is not just for PR. Learn to be a Social Business
He spoke about the depth of unfiltered intelligence available in social conversations and the value this data has for an organization. Monitoring Monitoring and analyzing social converations is faster, more accurate and costs about one-tenth of traditional market research. Most companies are not sure what to do with the data and are not organized to use the information. Mine the data and find those gems of intellegence. The first speaker was Esteban Kolsky of ThinkJar. Kolsky was a Gartner analyst and now does work on social CRM and strategy. Use tools.
TWIST IMAGE | WEDNESDAY, NOVEMBER 28, 2012
[Data, Research] The Art Of Fake Familiarity For Better Sales
know that you have written about our research before, so I'm attaching some new findings that I know you will find interesting. Our President, Mr. Lame-O, would love to spend some time with you on the phone to discuss our latest research, so please let me know if we can arrange some time in the next few days for you two to connect. My first reaction to the pitch was to do a quick search on my blog for their company, name and research to see, if in fact, I had previously mentioned them. social data. We (still) live in a world of really bad email pitches. Guess what?
GAURAVONOMICS | SUNDAY, AUGUST 8, 2010
[Data, Research] Once Again, Social Media/ Business/ CRM is Not About What Brands.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « DNA Story on Indian Consumers Turning to Twitter For Complaint Redressal How To Be Happy: Spend Money on Experiences, Not Things » Once Again, Social Media/ Business/ CRM is Not About What Brands Say, But About What Brands Do Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! However, if you do have money to waste, waste it with me! Lets talk.
VIPER CHILL | THURSDAY, AUGUST 25, 2011
[Data, Research] How to Become a Niche Rockstar: The Guide
recent comment that made me smile was on a Wired article showing how MIT researchers had invented a single drug that could cure most diseases. also know that people in this niche don’t comment on some blogs very often, but there are ways to get some community activity: I’ll save the contents of that post for those in the Green space who want to do a little research ;]. Another job of this market research is to identify gaps that others may have overlooked. There are always going to be fewer influencers than there are people to be influenced. I agree. really?).
PROACTIVE REPORT | WEDNESDAY, OCTOBER 2, 2013
[Data, Research] The Digital Marketing Road Map
Set goals for your digital marketing based on your research and your business goals. Decide on the content you need to develop, based on your research in phase 1. Use this data to drive your content strategy going forward. 'A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. Just keeping up is a full-time job, never mind evaluating which ones would be best for your business goals.
GAURAVONOMICS | SATURDAY, SEPTEMBER 11, 2010
[Data, Research] How to Build a Social Media Practice in a Professional Services.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash Mobs Five Similarities and Differences Between the Social Media Behaviors in India and China » How to Build a Social Media Practice in a Professional Services Firm? Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? Do share your insights in the comments below.
WRITTENT BLOG | TUESDAY, AUGUST 27, 2013
[Data, Research] 29 Content Strategy Offers Ideas You’ve Never Dreamed Of
Research by the Content Marketing Institute has found that as many as 71% of content marketers are currently using offers as part of their content strategy, with case studies the most commonly-reported form. Publish Original Research. Compile Data. If you’re trying to convert marketers or knowledge-hungry professionals into leads, consider doing some of your prospect’s legwork by compiling the freshest data and stats in your industry. Data Visualizations. 'Pssst. Your lead generation strategy isn’t going to be very effective unless you’re willing to give back.
MASHABLE.COM | WEDNESDAY, FEBRUARY 15, 2012
[Data, Research] 5 Essential Spreadsheets for Social Media Analytics
It also visualizes the data with a pretty pie chart. Instead of being able to view a trending topic chronologically, the program takes public tweet data and uses pattern based analytics to categorize trends within trends. have just started a new research campaign on the great tools to build off of and this is like walking into a Las Vegas casino and putting in a dollar in the first slot machine you see and the bells and whistles go off… JACKPOT!! Research Lists. People Recommended Mashable Staff More people. Jobs Join Mashable on Google+ Welcome to Mashable!
MASHABLE.COM | THURSDAY, SEPTEMBER 30, 2010
[Data, Research] Get the Most Out of Twitter Hashtags
Jennifer Lori, Because you don't have any linkable data on either of your posts, we cannot tell if you're for real or a spammer. link] WhatBradDidNext A step towards organising tweet data. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“# ) at the start to identify it. So how do you disseminate and make sense of all this hashtag madness? If you a.
LAUREL PAPWORTH | FRIDAY, JULY 23, 2010
[Data, Research] Election 2.0 – List of social media election sites to watch.
The My Politician website has been developed by the Cynical Assessment and Reporting Association (CARA – we made that up), an independent association (well, bunch of people) that is responsible, among other things, for making sure you can see nationally comparable data on Australian politicians. It uses a new index of online data publishing characteristics, developed specifically for the purpose of identifying politicians that are trying to communicate with their electorate in a modern and meaningful way. List of Social Media Election sites for Australian 2010 election. Education.
JACOB MORGAN | WEDNESDAY, JUNE 2, 2010
[Data, Research] What's Coming Up Next for Social CRM and Enterprise 2.0?
space and evaluating them (if you are interested in that) Highlighting and conducting research around both E2.0 and SCRM such as budget, data, security, fear, and corporate culture. space and evaluating them (if you are interested in that) >>> :-) * Highlighting and conducting research around both E2.0 >>> Lior Arussy mentioned today that the research industry peaked at $40 Billion. guess the most important "research" we need to do is to look what "others" do but look what our customers want. and SCRM. We examined the state of Enterprise 2.0
TWIST IMAGE | MONDAY, JUNE 6, 2011
[Data, Research] The Ever-Evolving Consumer Evolves (Again)
If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) Here's the macro piece of data that should drop your jaw to the floor: "The number of consumers accessing content from retailers via their mobile devices in the past year increased a dramatic 74 percent for a total 13 million, according to a new report from ad network Millennial Media."
STAY N' ALIVE | SUNDAY, FEBRUARY 6, 2011
[Data, Research] “Super Indexing Sunday” Breaks World Record With 2 Million Records Indexed in a Day
For those unfamiliar with Family History or Genealogy research, “Indexing is the process of taking scanned in images and putting them in searchable, text form that others can easily find. As the world’s largest database for genealogical information, I think they could easily say that they could compete for the title of one of the largest databases of individual data in the world. Facebook has quite a database with 500 million active users, and rumored total users in the billions. million. What is Indexing? “Super Indexing Sunday. Assuming the 1.9
TWIST IMAGE | MONDAY, JULY 11, 2011
[Data, Research] Twitter Is Random
MarketingCharts ran a very interesting news item today titled, Tweeters More Engaged With TV Shows , that said: "A considerably higher percentage of Twitter users who tweet while watching a TV show discuss the show they're watching than Facebook users who log in during a TV show, according to May 2011 data from TVGuide.com. The TVGuide.com User Research Study indicates 50% of Twitter users discuss a show they are watching, one-third more than the 35% of Facebook users who discuss a show they are watching." tv guide user research study. understand it. use it.
KIKOLANI | TUESDAY, OCTOBER 14, 2014
[Data, Research] LXRSEO Review – Getting an Edge on Competitors in Search
You can embark on a journey to boost search rankings via keyword optimization, backlink building, blogging, competitive research and more. Competitor Research Tool – Lets you analyze your competitor’s website rankings, backlinks and assign a score. Website Auditor – Checks the URL status and Meta Data from your web pages. 'You know it when you’ve seen it. It’s that competitor appearing on the first page of Google who changes you. You are so affected that you can’t help but take measures to rank higher than him. We’ve all experienced situations like this. Tools.
JUGNOO | THURSDAY, JUNE 27, 2013
[Data, Research] Investigative Analytics: Social Media Analytics in Action
'In this article by Don DeLoach , the difference between structured and unstructured data is explained. ” By using investigative analytics, a pharmaceutical company that suspected a problem with one of its products could drill into its social media data to determine what exactly is being said about the product, and at which locations, to see if there are patterns. NPR recently reported on University of Rochester computer scientist Henry Kuatz and his student, who are “mining” twitter data to spot the spread of contagious diseases in city neighborhoods.
BLUE FOCUS MARKETING | MONDAY, SEPTEMBER 26, 2011
[Data, Research] How to create future brands
Listening enables the ability to infuse data-driven insights into every customer interaction, thus personalizing communications. According to Peter Sheldon , Senior Analyst at Forrester Research, “ Mobile is so much more than an extension of the web; it is an opportunity for brands to develop next-generation customer experiences that raise the bar of convenience ”. Brands are on a Transformational Journey. The future. Coming soon! The brand’s momentum could slow, increase or stop depending on each brand’s ability to remain relevant to customers. Engaging. Article by E. Voice.
SOCIALNOMICS | MONDAY, JANUARY 30, 2012
[Data, Research] Five predictions for 2012 Mobile devices: Next year promises to be even more exciting
This will enable high speed data transfers in mobile phones and improve the networks statistically. Research in Motion (RIM) is facing the worst case scenario because of delay in developments. The year 2011 witnessed a chaotic war in the mobile-device industry. Where the dominance of Android devices has been wounded by Apple’s lawsuits, tablets and 4G devices are the next big investments. The progressing year is geared-up with some kick-ass innovations for the mainstream mobile technology. Tablets have become the new age devices, and the race of dominance is on. RIM is out.
BRASS TACK THINKING | MONDAY, APRIL 25, 2011
[Data, Research] Social Media Adoption and The Stages of Grief
Try these tricks on for size: Back it up: Illustrate practical examples of s ocial media in action for business , and highlight some of the rich data and research emerging about its use and adoption. For businesses embarking upon pivotal and difficult foundational change (like this whol e social-media-integration-into-business thing ), there are distinct stages that very closely resemble the traditional “stages of grief we’ve come to know around loss in our personal lives. Here’s a bit about what I mean. Phase 1 – Denial: This isn’t happening!
ENGAGE | WEDNESDAY, FEBRUARY 5, 2014
[Data, Research] How Many Screens Are You On Right Now?
'You can read all the research and stay on top of the all the latest consumer trends but sometimes it doesn’t hit home until you stop and observe your own habits. million tweets about the game and halftime show; Facebook’s data editors claimed 50 million unique people had more than 185 million interactions (posts, comments and likes) relating to the Super Bowl. Research from Google and Ipsos Mendelhson shows 77% of people watching TV are also interacting with another device. In fact, Twitter reported more than 24.9 34% are browsing on a PC/laptop. 67% are shopping online.
GEOFF LIVINGSTON | TUESDAY, AUGUST 2, 2011
[Data, Research] Give Them Something to Talk About
Research. Research provides context and a point of interest for folks to talk about, critique and learn from. Maybe you don’t have your own data to share, but there is plenty of external information. Also, if you look at most infographics today, they visualize analysis, sometimes private data, but more often, larger industry trends. President Obama and Jack Dorsey at the White House Twitter Town Hall. Everyone talks about relationships and the importance of two way interaction in social media. Social means sharing experiences and yes, talking. Then dig deeper.
SOCIALNOMICS | MONDAY, JUNE 23, 2014
[Data, Research] 8 Tools to Strengthen Your Blog’s Reach and Credibility
Keyword research is integral to SEO, which directly relates to reach and credibility. Additional features include the ability to remove pingbacks, trackbacks, and transient options, the automatic cleanup of all integrated options, and to keep a selected number of weeks of data. It supports both traditional and universal analytics and includes multiple widgets that showcase analytical data in the WordPress admin panel. 'A quality blog should be displayed with pride on any business website, but maximizing the value and reach of your blog requires effort and a lot of know-how.
GEOFF LIVINGSTON | WEDNESDAY, DECEMBER 18, 2013
[Data, Research] So You Are a Marketer
What I thought would be a quick research exercise turned into a three-hour odyssey. But like big data and the analytical skills it requires, mobile presents a new domain that’s often simply batched in as part of the overarching marketing mix. 'Imagine this conversation. “So, you are a marketer,” said the prospect. “In your mind, what makes your company stand out?” ” “That’s right,” says Marketer X. That’s why brands like xx, xx, and xx trust my company with their digital marketing.” “Why not?”
JANET FOUTS | MONDAY, OCTOBER 31, 2011
[Data, Research] 3 Social Media Horror Stories
He didn’t waste any time gathering as much data and content as he could so people could get a better picture. Lastly they should have researched who they were reaching out to sop they would have a clue as to how it would be received. Yes, it’s all hallow’s eve, and while the kiddies are thinking about candy and costumes and spooky houses they’ll visit tonight, business people have a different idea of what’s truly scary. Especially PR and marketing professionals who are watching social media speed up the reaction time of their customers to light speed.
DREW'S MARKETING MINUTE | SATURDAY, JANUARY 10, 2015
[Data, Research] JWt’s trend report for 2015
THE END OF ANONYMITY: Thanks to an array of new technologies and a growing drive to collect personal data, it’s becoming nearly impossible to remain unobserved and untracked by corporations and governments. This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. The report includes input from nearly 70 JWT planners and researchers across more than two dozen markets, and interviews with experts and influencers across sectors including technology, health and wellness, media and academia. DO YOU SPEAK VISUAL?:
GAURAVONOMICS | THURSDAY, OCTOBER 7, 2010
[Data, Research] 18 Social Media Use Cases: Conversation, Campaign and Community.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « How to Design Social Games That Are Easy to Learn (Accessible) But Difficult to Master (Challenging)? Simple Framework to Measure the Effectiveness of Social Media Programs » 18 Social Media Use Cases: Conversation, Campaign and Community Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! The social media strategy process has six steps – 1.
SOCIAL MEDIA STRATEGERY | FRIDAY, APRIL 2, 2010
[Data, Research] The “Getting Started with Government 2.0” Guide | Social Media.
Do you have a popular name and the results are flooded with data that’s not about you? Read Chris Brogan’s “ If I Started Today ” and his “ Social Media Starter Pack ” posts Do some internal research. Do some external research. Maybe you’ll find out additional names of people you can reach out to or maybe you’ll find nothing – either way, it’s better to have done your research first. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Gov 2.0
ADAM SHERK | FRIDAY, OCTOBER 23, 2009
[Data, Research] Social Media Visitors More Loyal But Still a Very Small Percentage.
The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? First, a study of 33 million unique users from Chitika’s network in September showed that visitors coming from Facebook and Digg were more loyal than those coming from the three major search engines and Twitter.
GEOFF LIVINGSTON | FRIDAY, NOVEMBER 26, 2010
[Data, Research] Journalism Skills for Everyone
And while some assume that digital natives will be increasingly skeptical of the information they are consuming, research demonstrates that in fact, generation Yers have superficial information-seeking and analysis skills. The five Ws (and H) of journalism represent the critical core of story research. Just teaching our internet citizens to instinctually ask questions when they consume online information would make great strides towards better comprehension of data… and freely offered opinions and the source of information. faulty opinions and hypocrisy.
SPIN SUCKS | THURSDAY, FEBRUARY 16, 2012
[Data, Research] McDonald’s May McFail, But They Still Have the Monopoly On Games
Tweets that include location data were plotted on the heat map, and over time the map changed as more winners were announced. When we first added a social media component to Monopoly we used just one channel, which we picked based upon what the research told us would be best. Today’s guest post is written by Anne Weiskopf. don’t frequent McDonald’s, or any fast food restaurant, but I am a fan of their business model. They’re a $27 billion dollar company that is not afraid to test customer engagement using social media. What’s not to like? I wondered. Blog posts.
WRITTENT BLOG | WEDNESDAY, JULY 3, 2013
[Data, Research] Choosing the Best Time to Send Email to Your Subscribers
Inspired by a truly impressive study by GetResponse , which analyzed the metrics of 21 million emails in order to find the best time to send email, we’ve curated some fresh data to help you get the best metrics possible: 1. However, recent data from Experian indicates this taboo might need to be laid to rest. You’ve certainly got data on your side. Jupiter Research has found that relevant emails drive 18 times more revenue than broadcast messages. Take Best Practice Data With a Grain of Salt. Inbox Clutter is Not Your Friend. It makes sense, really.
ACIDLABS | WEDNESDAY, APRIL 14, 2010
[Data, Research] Nodes: The hyperconnected nervous system and digital literacy
Interestingly, many schools and other educational institutions place so little value on the sharing, knowledge and effort that has gone into Wikipedia over its existence, that they ban its use as a research tool. This thing that was originally created to ensure the persistence of United States’ defence information in the face of the outbreak of nuclear war and pass esoteric data between academics has utterly reshaped Western society and is having no less impact in Asia and Africa, though the tools being used there to conduct that impact are somewhat different. Collaboration.
CONVERSTATIONS | FRIDAY, FEBRUARY 27, 2015
[Data, Research] Does Your Small Business Need a Mobile App?
Another Gartner report predicts that mobile users will be providing personalized data streams to over 100 apps and services per day, by 2017. From entertainment content to productivity services, from quantified-self to home automation, there is an app for practically anything a connected consumer may want to achieve.” – Brian Blau, research director at Gartner. 'Written by Jaykishan Panchal Do you think mobile apps are only for big name brands such as Amazon or Walmart? You cannot be more wrong, if you think so. This is called “ effective frequency ” in advertising term.
SOCIALNOMICS | MONDAY, AUGUST 6, 2012
[Data, Research] Social Prospecting and Scoring: The Missing Link to Social Marketing ROI
Social prospecting allows you to mine the social web, identify new likely buyers, collect and store their social data (demographic and social activity), and then segment and prioritize those people according to criteria you define. Think of it as treating the entire social web as your database, collecting and storing data on users regardless of whether they are following your branded channels, and segmenting those users according to criteria you define. Are my customers researching new alternatives to what we offer? How well do you know your social followers? BostonMike.
BLUE FOCUS MARKETING | FRIDAY, NOVEMBER 22, 2013
[Data, Research] Why @Jill_Rowley is Changing the Culture of #Oracle to Become an Enabled Social Business #df13 #SocialSelling #socbiz
Explains Rowley : If you just look at the data, 92% of B2B buyers start their search on the web, and 82% of the world’s online population can be reached via social networks. AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at. 'Earlier in this month, I shared a post about marketing extraordinaire Jill Rowley (@ jill_rowley ) and her inspirational efforts to build engaged cultures of social employees. After all, acting in a spirit of mutual assistance and community is what being a social employee is all about! different kind of ROI. FOR EWORD by David C.
UNBOUNCE.COM | THURSDAY, AUGUST 4, 2011
[Data, Research] Measuring Social Media ROI & Goal Conversions with Google Analytics 5
Save your custom segment Click on the Preview Segment to ensure that your segment is pulling in the right data, and then click on Save Segment to save your changes. Seeing Your Social Media Goal Conversions and ROI Whenever you want to view data specifically related to your social media referrals, you can do so by clicking on Advanced Segments , checking the box next to your custom Social Media segment, and clicking Apply. Now you can go through all of your Analytics looking at only Social Media related data including your conversions. Step 1. Step 2. Step 3. Thanks!
BILL HARTZER | TUESDAY, FEBRUARY 14, 2012
[Data, Research] PPC Pay Per Click Marketing Specialist Job Opening – Dallas Texas
– Design, develop, and manage PPC campaigns; including account structure, keyword research, bid strategies and management, ad copy writing and other core PPC capabilities. – Ability to work self-directed, under pressure, meet agency deadlines, manage multiple projects simultaneously, and review and analyze data. Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. Search Marketing. Primary Job Responsibilities. Desired Skills & Experience.
FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 5, 2010
[Data, Research] American Bankers Association Marketing Conference In Review
The explosion of data is creating confusion across the enterprise. processes to capture data across touch points, insights that can drive strategies both across channels and throughout the customer relationship. According to Forrester Research estimates there, is measurable value in adopting an integrated “unified marketing” approach to multi-channel marketing. Bob McCarron. The annual ABA Marketing Conference took place last month in Minneapolis. Conference attendance was exceptionally high and the challenges facing bankers today provided for very good conversations.
CONVINCE & CONVERT | FRIDAY, APRIL 18, 2014
[Data, Research] How To Succeed With Visual Social Media Marketing
research team at Simon Fraser University crunched the numbers on 34 million rows of data and were able to pinpoint “the moment that age-related declines in cognitive motor performance take hold.” 'Tweetable Moments Our whole mantra is to celebrate our fans. savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). The skill set is shifting, says Jessica. Holy Social!
KIKOLANI | FRIDAY, MAY 3, 2013
[Data, Research] Fetching Friday – Resources Mashup & The Science of Productivity
20 Data-Backed Ways to Upgrade Your Social Media Marketing – Get tips on how to improve your social media marketing that all stem from real research and data. Here is a breakdown of all relevant data from the latest research. 'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Featured Post. consumer laws.
MASHABLE.COM | THURSDAY, NOVEMBER 4, 2010
[Data, Research] 5 Proven Strategies for B2B Social Media Marketing
Be a Knowledge Source Chadwick Martin Bailey (CMB), a global, mid-size market research and consulting firm, uses social media to increase its reach within the market research community, demonstrate thought leadership, and increase the likelihood of being found via the Internet Internet , according to Josh Mendelsohn, CMB’s VP of marketing. It's an awesome website analysis tool that provides all kinds of data in regards to web traffic and SEO. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Learn more. Be a resource.
FEVER BEE | WEDNESDAY, FEBRUARY 1, 2012
[Data, Research] How To Build An Online Community: The Ultimate List Of Resources (2012)
Easy -vs- Difficult -vs- Impossible: Exporting Community Data. Measuring An Online Community: Master Your Data To Gain An Unfair Advantage. Robin Hamman (1997)- Introduction to Virtual Communities Research and Cybersociology Magazine Issue Two. 2004) A Typology of Virtual Communities: A Multi-Disciplinary Foundation for Future Research, Journal of Computer-mediated Communication, Vol, 10. This is a collection of my favourite and most popular posts from the last five years. The Online Community Basics. Primer About Successful Online Communities. Refine or Develop?
SOCIAL MEDIA MARKETING | TUESDAY, APRIL 23, 2013
[Data, Research] This Week in Social Media – 4/24/2013
The full set of data tables are available directly from Ipsos under the "Detailed Tables" link. Google has launched Inactive Account Manager to allow users to determine what to do with their data after they die. report out by the Pew Research Center indicates that 63% of Americans say they followed the story very closely, among the highest interest in any news story in the past decade. 'A roundup of relevant links affecting our industry. These are those links. And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. The U.S.
JOEY STRAWN | MONDAY, NOVEMBER 21, 2011
[Data, Research] Social Media and Games, Level 1
Today I want to simply explain what games are and some interesting stats I’ve encountered along the way in my research. Within 9 months of its release, players of Halo 3 had accumulated enough data to fill 1/50 of the entire collection of written works of humankind from the beginning of recorded history. Tweet. This is a post many of you have read before, but I figured it would be good to revisit it because of the new direction of JoeyStrawn.com. This is one of the first posts I wrote, introducing the subject earlier this year, so I figured it was a good place to start.
BLUE FOCUS MARKETING | TUESDAY, JANUARY 29, 2013
[Data, Research] Join #WhartonFoA #SuperBowl Ad Tweet Meet- Help Us CrowdVote the Best Commercials
It’s official: compelling research shows that the more sharing, the more fame, the better for the brand. With data showing that two-thirds of TV viewers are using multiple screens, how are marketers planning and orchestrating across tablets, smartphones, TV and more. Or are the brands using it as part of a bigger ecosystem and bigger data analytics to impact ROI? The Super Bowl is to Madison Avenue as the Oscars are to Hollywood: all eyes are on us. Who will win and who will lose? We’re talking Brands as much as Baltimore. Social Media as much as San Francisco. What??)
WEB METRICS GURU | MONDAY, SEPTEMBER 6, 2010
[Data, Research] Coming to Social Media ROI, Labor Day &Web Journal Sept 3rd -5th, 2010
One other difference between us is that I’m far more interested in the data itself , including data integrity, because I’m rooted in being an analyst and if we don’t have great data to work with it’s hard to get past that. Social Media Strategists, on the other hand, often don’t care all that much about the data or how to collect it ( which I think is a big mistake ) and tend to focus on interesting new ways to communicate brand messaging; measurement strategy and goals are tacked on, as needed. could not agree more.
COVISIO | WEDNESDAY, MAY 5, 2010
[Data, Research] My Takeaways from MarketingProfs B2B Forum
Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. My Takeaways from MarketingProfs B2B Forum MarketingProfs B2B Forum just finished up. Cinco de Mayo Fiesta. In any case, it was time well spent in Boston and here are my key takeaways from the event! McIntosh, Mac McIntosh Inc.
CONVINCE & CONVERT | THURSDAY, NOVEMBER 11, 2010
[Data, Research] It’s More About the Social Than It Is About the Media
But it’s not really about the bits and bytes and data and Dick Costolo, is it? That’s the second most important “logy – the satisfaction of being able to interact with each other and with companies in a semi-human fashion (well documented in ExactTarget’s (client) Subscribers, Fans, & Followers research). Tweet Sure, the gadgets and gizmos and the apps and androids of social media make it more convenient for us to interact with one another, and with brands. It’s why exile used to be a punishment literally worse than death. etc.).
SOCIALNOMICS | TUESDAY, SEPTEMBER 4, 2012
[Data, Research] McKinsey Weighs In on the Future of the Social Economy
Despite the popularity of social media with businesses, new research from McKinsey suggests that businesses are leaving value on the table, to the tune of billions of potential dollars. When McKinsey released new research this July on the changing face of the social economy dubbed ‘ The social economy: Unlocking value and productivity through social technologies ’, we eagerly devoured it. Companies are tapping into what consumers do and say to one another on social platforms, gathering unfiltered feedback and behavioral data (e.g. Influence on Social Commerce. Trillion.
TWIST IMAGE | THURSDAY, OCTOBER 31, 2013
[Data, Research] 20 Best Marketing Books Of All Time
So well written and researched. This is profoundly powerful because of all of the science and research behind this book. In fact, the notion of Sex With Data from CTRL ALT Delete was heavily inspired by Kaushik''s work/thinking. 'What are the best marketing books of all time? It''s a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to know not just what the latest and greatest books are, but which ones would be considered the seminal books on the subject of marketing.
TWIST IMAGE | THURSDAY, FEBRUARY 23, 2012
[Data, Research] Where The Boys (And Girls) Are
It's going to be a fast and exponential shift (and yes, I realize that this statement flies in the face of some of the biggest research companies out there). The good news is that these bets have some data and trends that come along with them (a couple of aces up the old sleeve, to go along with that gambling analogy). What we actually see beyond a "snapshot in time" of data is, still, a massive and untapped opportunity. In schizophrenic times, there's a good chance you'll see some schizophrenic thinking. Does this remove credibility from the Blogger? Hardly.
WEB METRICS GURU | FRIDAY, MAY 25, 2012
[Data, Research] Memorial Day Weekend Post and Web Journal – 5/20 – 5/25/2012
The session I’ll be speaking to twice is Dymistifying Data. DEMYSTIFYING DATA. Description: Making sense of Google Analytics, Facebook Insights, EdgeRank, Conversation Analysis and other similar free data research tools to help better your online presence. Gary Angel’s post Digital Segmentation was one of his best, and I’m looking forward to our webinar next month of Big Data. Update: My guess is I’ll get to post again this weekend, but just in case, I’ll memorialize now, since I haven’t had time over the last week.
GET SOCIAL PR | WEDNESDAY, JUNE 27, 2012
[Data, Research] 6 Reasons Why E-books Strengthen Your Brand
For my case today, however, research show a skyrocketing market demand for e-books. At the end of the day, writing an e-book could be the single most important undertaking you can do for your marketing, and it looks like industry data supports this. International Other data from The Association of American Publishers supports this notion that now is the time for professional service providers to publish. According to the data, what’s selling are current events types of e-books. And the data proves it. In short, these babies are hot. Media Relations
WRITTENT BLOG | TUESDAY, DECEMBER 3, 2013
[Data, Research] 7 Emerging Content Marketing Specialties
Researchers have found that the average B2B content marketer uses 12 different tactics , which can range from visual content to blogging, social media to Slideshare, and more. This individual may specialize in traditional keyword research or the use of affinity data, and will often work closely with Senior management to direct publishing, particularly in times of crisis, re-branding or product launches. Data Specialist. Did you know that 90% of the world’s data was created in the last 2 years? Chief Content Officer. Brand’s voices have shifted online.
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