WRITTENT BLOG | MONDAY, JANUARY 13, 2014
[Data, Research] 10 Bizarre Inbound Marketing Strategies that Actually Work
When you factor in how quickly digital trends can change and the recent meteoric rise of mobile technology , it’s clear that smart marketers are in a perpetual state of research and development. Research has found that the opposite is true. Data scientist Dan Zarella found that 22 Tweets per day is actually optimal for brand engagement online. Image credit: FreeDigitalPhotos. There’s nothing old in the world of inbound marketing. You should almost never dismiss a marketing idea unless you’ve tested it on your own. Be Wacky. Tell Your Customers Who They Are. Gamification.
FEVER BEE | SUNDAY, MAY 19, 2013
[Data, Research] Review Your Existing Community Plans
Have you set a specific time to collect and analyze the data you need? Are your data collection methods valid? Is your community concept clear and based upon research you’ve undertaken? Is this based upon audience research? As part of our consultancy , we spend a lot of time reviewing a client’s existing plans for a community. There are a variety of things we look out for. Some we’ve listed below: Strategy. Do you have clear, ROI, goals? i.e. not likes/engagements but one of these ? Do you have a framework for measuring the health, progress, and ROI of the community?
DAVE FLEET | TUESDAY, JUNE 15, 2010
[Data, Research] Sysomos Audience Moves Towards Measuring Social Media ROI
For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. Of course, it doesn’t remove the hands-on targeting and tailoring work that goes into each project, but this kind of data would still be immensely valuable. Social media ROI is a hot topic right now, as social media begins to (slowly) mature. After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sales.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Data, Research] Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community
Research Centers. Data Center. Network Infrastructure and Data Center Gear. Wide-Area Data Svcs. RESEARCH CENTERS: Applications-Standards | Applications Vendor Solutions | CRM / ERP | Databases | Directories | Grid Computing |.Net Friday, June 27, 2008. Security. Anti-Virus / Spyware / Spam. Compliance & Regulation. Firewalls / VPN / Intrusion. Services. Cisco Security Watch. Microsoft Security Watch. LANs & WANs. Broadband Services. Ethernet Switches. Metro Ethernet. Routers. WAN Optimization. VoIP & Convergence. IP PBX. Unified Communications.
VIPER CHILL | WEDNESDAY, NOVEMBER 17, 2010
[Data, Research] Link Trio: A Simple, Yet Powerful, Link Building Tactic
The defacto way to increase the number of backlinks to your site often involves tactics like guest posting, article marketing, directory submissions, and even finding link sources by searching through your competitors’ backlink data. Through my own experiments and research, it is becoming clearer by the day that the major search engines are giving more weight to the quality of backlinks you have, rather than the quantity. As everyone knows, if you want to increase the amount of traffic you receive from search engines, you need to build backlinks to your websites.
BARE FEET STUDIOS | MONDAY, JULY 25, 2011
[Data, Research] Learning via the Social Media Game
Use for recruiting, research on potential contractors, ask/answer questions, create org profile. How often will you use this and what data or content would you like to include? Are you willing to do the research and pitch these bloggers? Tomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. It just shows you how much app and platform development continues in the sphere of online social networks and mobile options. And my savvy readers will recognize right away many more that I have not (yet!)
WORKFACE | TUESDAY, SEPTEMBER 6, 2011
[Data, Research] Messengers of Trust: Part II
The Why Companies will empower their employees to develop real-time relationships with customers on the Web because, despite the marvels of digital data organization and presentation capabilities, customers (humans) are organic beings, not machines, and still long for human contact in many buying situations. Rather, it inspired companies to research how they could replicate success through automation. In Part II it is my intention explain the why. In Part III I will discuss the how. In the offline world humans are the messengers of trust. Anything less than human is inhuman.
GEOFF LIVINGSTON | TUESDAY, AUGUST 2, 2011
[Data, Research] Give Them Something to Talk About
Research. Research provides context and a point of interest for folks to talk about, critique and learn from. Maybe you don’t have your own data to share, but there is plenty of external information. Also, if you look at most infographics today, they visualize analysis, sometimes private data, but more often, larger industry trends. President Obama and Jack Dorsey at the White House Twitter Town Hall. Everyone talks about relationships and the importance of two way interaction in social media. Social means sharing experiences and yes, talking. Then dig deeper.
WAXING UNLYRICAL | FRIDAY, MARCH 6, 2015
[Data, Research] How Much do Senior Pros Care About Using Social Media? Not Much
If you look at the research report , you’ll see that metrics and analytical skills don’t even make the cut when it comes to hiring senior pros. And, in fact, “quantitative data analysis” is one of the top 5 least desired competencies when hiring junior pros. CIPR has put it in black and white (and red): senior PR pros in the U.K. really don’t care about using social media. The The trouble is, smart strategic PR today demands it. So what will they do about it? PR pros using social media… not. This time it’s the U.K.’s O.M.G.
VIPER CHILL | THURSDAY, AUGUST 16, 2012
[Data, Research] Supercharge WordPress: A Little Known Way to Increase Pageviews & Conversions
The actual data center where ViperChill is located. To give you some actual data, here is how two tools viewed the site on two separate runs, before and after the server move: Speed Checker. While I won’t claim to be an expert on this topic, I’ve researched it enough to have a decent understanding of what I’m talking about, and my own speed improvement results really speak for themselves. This essentially removes the images EXIF data (information about the actual photo, like where it was taken, and with what camera) to reduce the overall file size.
VIPER CHILL | MONDAY, FEBRUARY 27, 2012
[Data, Research] Do You Get It? Introducing My First Premium Plugin
And since I’m a total perfectionist when it comes to design and I love looking into stats and data, we added everything you could possibly need in a solution like this. Every single Skin you create has its own page for detailed analytics data, and our advanced impressions tracking will only increment statistics when a visitor sees your form, keeping your split-tests highly accurate. You don’t have to look far in the IM world to see people touting how powerful email marketing is. With my audience. want to know which eBook cover works best. Don’t believe us?
PAMORAMA | TUESDAY, AUGUST 31, 2010
[Data, Research] Social Media and Older Adults | pamorama
Young adults continue to be the heaviest users of social media, but their growth pales in comparison with recent gains made by older users,” explains Mary Madden, Senior Research Specialist and the report’s author. “E-mail is still the primary way that older users maintain contact with friends, families, and colleagues, but many older users now rely on social network platforms to help manage their daily communications.” All age groups continue to jump on the social networking bandwagon, and young adults still dominate. Average Age of a Facebook User?
MASHABLE.COM | SUNDAY, OCTOBER 31, 2010
[Data, Research] How PR Pros Are Using Social Media for Real Results
Pepper offered some insight into how he uses social media with Palisade Systems , a business-to-business data loss prevention company. Because data loss prevention deals with sensitive data and often regulatory compliance (for things like HIPPA/HITECH, FERPA and others), having strong name recognition is important, as a known name can often be equated with trust. “Right now we are doing a lot of work to mash up social data with business data to get cause and effect. See how it works here. Claire McCaskill , the junior U.S. Are you a PR professional?
ADAM SHERK | TUESDAY, JANUARY 12, 2010
[Data, Research] The Most Popular NBA Teams on Twitter and Facebook
The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Fans love hearing directly from players, but they also identify strongly with the teams themselves. realize these figures change quickly, but the snapshot is useful for comparison. Great work, Adam.
BLUE FOCUS MARKETING | SUNDAY, FEBRUARY 9, 2014
[Data, Research] IBMer @EthanMCC Talks @SocialEmployee w/ @CKBurgees plus @tamicann video at #IBMConnect #socbiz #IBM
During our research for the book, one of the IBMers with whom we spoke extensively was Ethan McCarty (@ EthanMCC ), whose “bag of marbles” metaphor captured our imaginations as we were writing and heavily influenced our vision of what the social employee was all about. Other touch points we hit included the value of trusting and empowering a brand’s workforce, using social data to improve connectivity both internally and externally, and building buy-in for social initiatives in the C-Suite. AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at.
GEOFF LIVINGSTON | WEDNESDAY, DECEMBER 18, 2013
[Data, Research] So You Are a Marketer
What I thought would be a quick research exercise turned into a three-hour odyssey. But like big data and the analytical skills it requires, mobile presents a new domain that’s often simply batched in as part of the overarching marketing mix. Imagine this conversation. “So, you are a marketer,” said the prospect. “In your mind, what makes your company stand out?” ” “That’s right,” says Marketer X. That’s why brands like xx, xx, and xx trust my company with their digital marketing.” “Why not?”
ADAM SHERK | THURSDAY, JULY 23, 2009
[Data, Research] The Most Buried News Sites on Digg
The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Back in March Soshable noted that 46% of the Digg front page is controlled by 50 websites. But I was curious what kind of push back some of these sites might be experiencing from Digg users.
JACOB MORGAN | MONDAY, JUNE 4, 2012
[Data, Research] The Darwinian Workplace: Kill the Weak and Drain the Strong
Stress in the workplace is already enormous, can you imagine what this would do? I’ve researched and worked with hundreds of companies from all over the world. I can’t say that anyone I have ever spoken or worked with has every told me about this type of an approach where they work. In fact, the entire enterprise collaboration shift we have been seeing has been focused on the exact opposite of this. ” Naturally this caught my attention. ” and. Over time, it may induce low performers to quit, leading to a higher-performing workforce and a constantly rising bar.”
WWW.CLICKZ.COM | TUESDAY, JANUARY 4, 2011
[Data, Research] Why Host a Blog on Your Corporate Website?
Social Media Influenced Just 5% to Visit Retail Sites AT&T Puts Ratings and Reviews on Facebook Page WPP Buys Blue State Without Key Obama Digital Staff 10 Social Media 2010 Highlights (Data Included) Firefox Aims to Go Beyond Do-Not-Track Amazon.com Android BP Dell E-commerce FTC Facebook Google Groupon Nielsen Privacy Sears Twitter World Cup iPad ); //]]> SUBSCRIBE TO NEWSLETTERS Get ClickZ Search newsletters delivered right to your inbox. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Thought leadership is a good thing.
KYLE LACY | THURSDAY, JUNE 24, 2010
[Data, Research] 6 Ways to Benefit from Gatorade’s Social Media Mission Control
Everyday companies are spending more energy and time on creating social data. Research what consumers are saying, tweeting, blogging, trending all in regards to your industry. 5. What do the following 6 things have in common? 1.Track Media Performance. 2.Monitor Sports Landscape. 3.Tracks Sports Trends and Buzz. 4.Track Brand Attributes. 5.Monitor Online Discussion. 6.Proactive Social Media Outreach. This is Gatorade’s Mission Control. Why should you care? Well, this is the future. Gatorade has an impressive, to say the least, social media command center. Be Creative.
PUSHING SOCIAL | WEDNESDAY, AUGUST 15, 2012
[Data, Research] How The Olympic Legacy Can Make You A Champion Blogger
But behind the on track performance is an impressive commitment to research and performance analytics that’s helped the likes of Sir Chris Hoy and Laura Trott take control. To push the frontiers of your blogging game you need data. More Blog Promotion Tips. Georgina has been a long-time friend of Pushing Social. I was thrilled to see her guest blog post submission. Georgina has fantastic insight on writing and the blogging process. I’ll let you see for yourself. . You see, a gold medal athlete has a lot in common with a champion blogger. Harness your blog for good.
TWIST IMAGE | THURSDAY, JUNE 19, 2014
[Data, Research] The Only Screen That Matters
Elaborating on IDC''s outlook, Worldwide Quarterly Tablet Tracker research analyst Jitesh Ubrani stated, '' Apple ''s iOS-ification of Mac OS, and Microsoft ''s implementation of Modern UI throughout different form factors are clear indicators that we''re living in a mobile-first world. We live in a world where the vast majority of digital marketing is still being conceived, developed and nurtured for a Web and browser-based consumer, while the data is clear: mobile first. or having real sex with data ). sex with data. Welcome to the one screen world. billion units.
SOSHABLE | MONDAY, JULY 16, 2012
[Data, Research] Social Media’s Influence on Investing
In warning against a possibility for fraud in using social media, the SEC notes that social media is being used for “research on specific types of stocks, background information of a particular broker-dealer or any kind of investment adviser, guidance on any kind of investing strategy, up-to-date information and news, or to simply discuss the markets with others”. Another way social media is being used is to mine data to measure sentiment to determine which way the market or a particular stock will go. SEC website ( [link] ). The hedge fund actually posted a 5.4% Featured fore
WRITTENT BLOG | THURSDAY, JANUARY 16, 2014
[Data, Research] 7 Ways Google Changed in 2013, and How it Should Affect Content Creation
Between the surprising Hummingbird Algorithm rewrite in August and the sudden disappearance of keyword data in September, it often seemed like major changes were coming at a fast and furious rate. Google’s getting much better at determining whether someone’s search query is transactional, research-oriented, comparative, or any number of other factors that can represent the various stages of the sales funnel. You’ll derive a lot more benefit from a well-researched article that answers a question than inserting a given keyword into your content perfectly 10 times. 5. Panda 2.0
BLUE FOCUS MARKETING | MONDAY, MAY 18, 2015
[Data, Research] Empowering employees to be brand ambassadors #amplifyfest #DW24 #DigitalWorkplace
Social technologies have revolutionized the modern workplace, providing employees with new communication and data sharing tools that allow them to collaborate and interact in exciting new ways. AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair. But while internal social adoption continues to grow, many organizations are still unsure how to best represent their brand in external social channels. The Important of Establishing Guardrails. Hope to see you there!
WEB METRICS GURU | THURSDAY, OCTOBER 7, 2010
[Data, Research] Monitoring Social Media 2010 in Boston – A Recap
really enjoyed my contacts with Glide Technologies on this trip and did get to see a glimpse of their new intelligence platform which was very impressive (I’ll be writing about that separately); Keith Holder-Woods who guides Research at Glide Technology spoke in depth on the concept of Context extraction in Social Media Monitoring. Even at my webinar last week, some were upset that finding data or meaning was as much work as it is turning out to be. Just about all the presentations for #msm10 Boston are here , here and here. The ROI of Social Media Monitoring. More later.
THE WAY OF THE WEB | SATURDAY, MARCH 3, 2012
[Data, Research] Creating categories and definitions by doing, not debating
provide research for my own projects. provide research for other people. Put stuff out there and look at the response, using the wealth of data that is available and complimenting it with the right research. I just read a post by Peep Laja which talked about the old advice of inventing a new category to be able to charge more for your products than just slotting into a predefined definition, followed by a post by Neville Hobson on an attempt to redefine what PR means. When I try and define what I do for people, it comes out as: I write for my own projects. Buffer.
BLUE FOCUS MARKETING | FRIDAY, NOVEMBER 22, 2013
[Data, Research] Why @Jill_Rowley is Changing the Culture of #Oracle to Become an Enabled Social Business #df13 #SocialSelling #socbiz
Explains Rowley : If you just look at the data, 92% of B2B buyers start their search on the web, and 82% of the world’s online population can be reached via social networks. AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at. Earlier in this month, I shared a post about marketing extraordinaire Jill Rowley (@ jill_rowley ) and her inspirational efforts to build engaged cultures of social employees. After all, acting in a spirit of mutual assistance and community is what being a social employee is all about! different kind of ROI. FOR EWORD by David C.
BLUE FOCUS MARKETING | TUESDAY, AUGUST 5, 2014
[Data, Research] BIG NEWS! @TheEIU Announces Top 25 #SocialBusiness Leaders #SocBiz25 @TheEconomist #SocBiz
Back in April, I announced my participation as a member of a special advisory board for The Economist Intelligence Unit ( @TheEIU ), the research arm of The Economist Group, which was tasked to help determine the Top 25 Social Business Leaders out there today. Data-driven decision-makers: Uses analytics to gain actionable insights into the performance and activities of stakeholders. Today, we are thrilled to unveil our list of the EIU’s Top 25 Social Business Leaders to the world. Also, please kindly use the hashtag #socbiz25.
FREELANCE SOCIAL MEDIA | WEDNESDAY, MARCH 12, 2008
[Data, Research] The End of the Web Consulting as We Know It
Usually the most effective way to determine what would work would be to conduct extensive market research through surveys or focus groups, both of which take a great deal of time and resources. Google’s Website Optimizer puts the power of the large consulting firms into the hands of the site owner. I was amazed at how easily it was to set up the tests and how profound the initial data was. I am now obsessed with checking the stats and can’t wait to start the next test. will keep you posted on the results of the tests and keep you up to date on my impressions. Media.
VIPER CHILL | FRIDAY, SEPTEMBER 12, 2014
[Data, Research] SEO and the Stock Market: How to Profit from Google Penalties
The companies in bold are the ones I will assume receive a large portion of their website traffic from Google. I don’t know that for certain though without doing some further research (I’m writing this sentence prior to having looked into each of them). With a simplyeGoogle site: search we get back a lot of data. SEMRush : No data for Google China. SEMRush : No data for Google India. For some though, Google changes can slice millions of dollars off the valuation of your company. When Panda 4.0 Since a high in April their stock has dropped 29%. Airbnb.
KYLE LACY | WEDNESDAY, FEBRUARY 9, 2011
[Data, Research] 40 Ways to Build Trust in Your Brand on Social Media
If a client or potential client is researching social media and your name is ranked for the search terms… you are building trust. Whether or not the sales data changes it is still important to build out a costumer service model for your company or organization’s social media consumption. In the new economy there is one major truth that stands above the rest. Trust equals revenue. If you are a small to mid-sized business or organization it is the amount of trust you can build between people that strengthens your brand. Digital marketing can help you build that trust. 1.
CONVINCE & CONVERT | TUESDAY, APRIL 7, 2015
[Data, Research] How to Apply Youtility to Internal Communication
So, in addition to investigating employee engagement data to understand what drivers from the list above are most relevant to your unique employees, you may also want to: Ask HR for insights. For For example, they may be able to provide you with themes from exit interview data or other employee statistics. As Jay writes in his book, it is worthwhile to spend the time, effort, and resources to research questions like, “What do you read?” So, to create a robust measurement strategy for your efforts, you must first find out: What metrics or data are available?
FEVER BEE | TUESDAY, FEBRUARY 26, 2013
[Data, Research] How To Build An Online Community: The Ultimate List Of Resources (2013)
Online Community Strategy & Data. Easy -vs- Difficult -vs- Impossible: Exporting Community Data. Turning Data Into Activities: A Simple Example. Using Data To Prevent Violations Of The Rules. Measuring An Online Community: Master Your Data To Gain An Unfair Advantage. Data Secrets. What Data Disproves Common Community Myths. Robin Hamman (1997)- Introduction to Virtual Communities Research and Cybersociology Magazine Issue Two. This is a collection of my favourite and most popular posts from the last six years. Strategy & Planning.
STAY N' ALIVE | WEDNESDAY, JANUARY 19, 2011
[Data, Research] FamilySearch.org To Discuss Living/Dead Relationship Technology With New RootsTech Conference
One of my favorite things to do is research my family history. RootsTech, FamilySearch.org’s new Family History Technology conference, aims to get all the best minds in this industry together to discuss these challenges, and share new ways of approaching relationships and data archiving and retrieval in this life and beyond. The fact is I love technology that brings us closer together, both in real life, and the life beyond. That’s why I’m really excited for the conference FamilySearch.org is putting on for Technology professionals of all types called RootsTech.
VIPER CHILL | THURSDAY, AUGUST 1, 2013
[Data, Research] $1K Profit (Almost) in 1 Week: My PPC Case Study
used a terrible image which was much smaller than the Facebook allowed dimensions and really didn’t get to test more than 2 headlines properly, but it was nice to see how big a difference just a headline makes once again. I do enjoy this kind of data; especially when you can get it so fast. Here’s the data from one campaign: As you can see, the data was pretty interesting here. need to research other tools (or anyone in the comments?) The reason I paid for it in the first place was to get more insights into the data that Alexa currently has.
DIGIGEN | FRIDAY, AUGUST 13, 2010
[Data, Research] A New Focus on Social Business Strategy.
By mattbamfordbowes on August 13, 2010 I have been talking about Social Media for awhile. Put simply, I don’t think the use of social media channels or the choice of technology, is the best way of understanding how to become more social. My preference and desire has always been to work with great brands from the inside, helping them to think more openly about how they interact with consumers, their customers and of course some of the most important people in the building.their co-workers. It seems to me that we are at the second stage of a revolution in thinking.
WEB METRICS GURU | WEDNESDAY, APRIL 13, 2011
[Data, Research] Monitoring vs. Measurement – MyCustomer.com Article and a New Taxonomy need to choose platforms and tools
You are collecting the actual information that your research runs across in the form of words and images: tweets, blog posts, comments, photos, videos and audio podcasts. Market research. Here are key areas of traditional enterprise research to monitor and measure: PR effectiveness : Influencers activity and coverage of you and your topics. Is there a relevant fan club your Google research has uncovered? “You’ll likely find that accurate assessment of the uber-measures requires professional primary research. Cecilia also co-produces NY Data Stories.
GEOFF LIVINGSTON | FRIDAY, FEBRUARY 7, 2014
[Data, Research] Are Science Fiction Fears About Technology Reasonable?
War itself is something that is a result of modern agricultural and political structures, say researchers. Society will certainly reap the economic benefits of data. Science fiction offers strange futuristic views of technology. Some are positive, but most lean towards dystopia. Are technological fears portrayed in science fiction reasonable? As a species, humans adapt technologies blindly with the hope of achieving promised benefits. We rarely consider societal impact. This is a huge issue, in my opinion. Is such dialogue pure fear of change? The combination creates volatility.
SPIN SUCKS | THURSDAY, FEBRUARY 16, 2012
[Data, Research] McDonald’s May McFail, But They Still Have the Monopoly On Games
Tweets that include location data were plotted on the heat map, and over time the map changed as more winners were announced. When we first added a social media component to Monopoly we used just one channel, which we picked based upon what the research told us would be best. Today’s guest post is written by Anne Weiskopf. I don’t frequent McDonald’s, or any fast food restaurant, but I am a fan of their business model. They’re a $27 billion dollar company that is not afraid to test customer engagement using social media. And for customers? Website hits.
BARE FEET STUDIOS | THURSDAY, SEPTEMBER 30, 2010
[Data, Research] Social Media Measurement and the Stages of Change | Bare Feet Blog
Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one of your most useful metrics. think Tom and I would agree though the ex post facto method will leave out some of the more relevant data points. Yesterday Tom was looking at some of things that are not easily measured, aka “ The Unmeasured Power of Social Media and why we should not be blinded by just sales data as in many cases it cannot tell the whole story. people! Really? It did, over and over again.
SMTHREE | WEDNESDAY, MAY 9, 2012
[Data, Research] Social Media For Fun and Profit
This has been proven in a study by the market research firm Penn Schoen Berland for the Hollywood Reporter. However, it is nice to finally have some data to back this up. This just in…apparently the reason everyone posts on Facebook , tweets from their smart phone, writes a blog, checks in on foursquare, pins recipe’s on Pintrest and watches video on You Tube is because…wait for it - it’s FUN! Don’t take my word for it. The sample was based on a demo of 13-49 so its pretty comprehensive. Personally, I have been preaching this mantra for years.
TWIST IMAGE | WEDNESDAY, OCTOBER 30, 2013
[Data, Research] What Keeps The Chief Marketing Officer Awake At Night? - Part 3
We''re not just talking about the availability of that much more consumer information or data to help brands make better decisions and connect more powerfully with their consumers (you can read more about that in the last installment: What Keeps The Chief Marketing Officer Awake At Night? As data and analytics take a more predominant role in business decisions, marketers are going to face a world where IT (both hardware and software) to operationalize the department of marketing is going to hit some exponential growth curves. s ''Internet Of Everything'', Says ABI Research ).
ENGAGE | WEDNESDAY, JUNE 11, 2014
[Data, Research] The Best Content Marketing at the 2014 World Cup
Google search data shows there is more interest in the World Cup than the Olympics, the Superbowl and the Tour de France combined. New research from Google suggests that multiscreening has more than doubled since 2010. I’m nearly giddy that the FIFA World Cup is starting today. Not just because I can’t wait to see Brazil and Croatia go head to head during my 4 p.m., errmm, doctor’s appointment. No, I’m more excited because it’s finally here—the world’s greatest marketing playing field! Let’s put this into perspective. This is the main event! Stakes are high. Let’s play. Listerine.
KIKOLANI | FRIDAY, JANUARY 13, 2012
[Data, Research] Fetching Friday – Resources Mashup & Unseen Sea
Questions To Streamline Your Keyword Research – Use these five questions to streamline and simplify your keyword research, from your first meeting with the client. Testing the Accuracy of Visitor Data from Alexa, Compete, Google Trends, Doubleclick & Quantcast – These sites report massively lower and wrongly trending data – and SEOmoz isn’t alone in experiencing this frustration. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Freelancing.
SOCIALNOMICS | TUESDAY, SEPTEMBER 4, 2012
[Data, Research] McKinsey Weighs In on the Future of the Social Economy
Despite the popularity of social media with businesses, new research from McKinsey suggests that businesses are leaving value on the table, to the tune of billions of potential dollars. When McKinsey released new research this July on the changing face of the social economy dubbed ‘ The social economy: Unlocking value and productivity through social technologies ’, we eagerly devoured it. Companies are tapping into what consumers do and say to one another on social platforms, gathering unfiltered feedback and behavioral data (e.g. Influence on Social Commerce. Trillion.
CONVINCE & CONVERT | MONDAY, MAY 4, 2015
[Data, Research] 4 Conversion Experts On Why Buyers Click
Smart, well-researched personas and their resulting campaigns will spark interest from more of the right people.”. All of the personas we build are data-driven, so it’s not much different than a well-written analytics report in that you’re telling stories about people based on data and adding a layer of psychology to make sense of what they are doing.”. Give me a C. Give me an R. Give me an O. What’s that spell? Let’s go! Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. CRO is the big game. Why do they buy?
PROBLOGGER | TUESDAY, JANUARY 20, 2015
[Data, Research] 500 Top-Tier Publishers Tell You What They Want from Content Marketers
If you’ve done your research on the kinds of assets the publisher typically embeds, this will work to your advantage; if you haven’t, you may lose their attention before they open your email. In our survey we learned some of the assets publishers request most: 85% want raw data. While they won’t publish the raw data, having quick access to your research information will help them verify your findings and explore their own interests more. 65% want data visualizations. This is a guest contribution from Kelsey Libert from Fra ctl. What does this mean?
SOCIAL MEDIA NETWORK MARKETING | THURSDAY, AUGUST 19, 2010
[Data, Research] Benefits of Online Reputation Management - Social Media
Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More creativecommons.org Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Social Media Ne.
WRITTENT BLOG | MONDAY, FEBRUARY 17, 2014
[Data, Research] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
Zarrella’s research on social media click-throughs has found a strong correlation between verb usage in titles and content clicks: Image credit: Dan Zarrella. Research by SEO firm Conductor confirms that what these companies are up to work, releasing data that states specific titles outperform their more-vague counterparts by 15%. Writing blog titles isn’t much of an art. That may come as a shock, but the longer I’m in the business of content marketing, the more I begin to believe that it’s actually a science. Relevance. Appeal. Shock-Value. Perceived Value. twitter. media.
JACOB MORGAN | THURSDAY, DECEMBER 20, 2012
[Data, Research] The DARPA Collaboration Experiment and What it Means for Your Organization
In 2009, DARPA (Defense Advanced Research Projects Agency), which is a research arm of the U.S. Social media can be used as a valuable data source. Department of Defense, put forth an interesting challenge. They were going to place 10 red, anchored, 8 foot tall weather balloons across the United States and have teams compete to see who can identify the location of all ten balloons first; the winner gets $40,000…that’s it. No other information was disclosed aside from the fact that somewhere in America there were 10 giant red balloons hovering somewhere.
PROBLOGGER | THURSDAY, SEPTEMBER 15, 2011
[Data, Research] Blogosphere Trends + Using Infographics
Infographics can be anything from annotated maps, timelines, flowcharts, graphs, Venn diagrams, size comparisons, charts, or data presented with snazzy typography to a gorgeous amalgamation of several of these techniques. IBM’s Many Eyes gives you access to libraries of data and the ability to upload your own. Google Public Data allows you to use publicly available data to create attractive infographics in a variety of forms. If you’re creating your own infographic, start with a solid foundation of research. Cite your sources and be transparent.
T2 SOCIAL | FRIDAY, NOVEMBER 29, 2013
[Data, Research] Social Shopping on #BlackFriday
65% of consumers research gifts using social media. Using social media for research and recommendations is nothing new. Of course we expect consumers to be spending more around the holidays, but we would expect the numbers to even out when we aggregate the data. Remember, social is a research tool. It’s #BlackFriday and the numbers show that social shopping is bigger than ever. We hope everyone had a wonderful, relaxing Thanksgiving. But this year, something is different; social shopping is a major factor in this year’s Black Friday shopping.
ENGAGE | WEDNESDAY, APRIL 6, 2011
[Data, Research] 101 Online Video Stats to Make Your Eyes Glaze Over
Roughly 66% of the world’s mobile data traffic will be video by 2014. million words according to Dr. James McQuivey of Forrester Research How is online video changing the industry of business? T here’s a pretty good chance you just finished watching one before you arrived here. And after seeing how long this post is, there’s a pretty good chance you’ll abandon this in a few seconds to watch a video online instead. But, don’t worry, you wouldn’t be the only one. Just how prevalent is it? Internet audience viewed a video online. By 2013, 90% of Internet traffic will be video.
STAY N' ALIVE | THURSDAY, JANUARY 2, 2014
[Data, Research] Growth Hacking: How to Know Who Has Viewed Your Facebook Profile
The same can be done for the friends of a profile, the attendees of an event, members of a group, and many more "groups" of people if you know what you''re doing - do some research of what data is available ( I have a book that can help ), if you want to dive deeper. I shared earlier a method I came up with that allows you to target the subscribers (now called just "followers") of a public profile on Facebook (you know, the profiles with the "follow" button like mine at facebook.com/stay - not to be confused with a business page). Let me share how. Have another good use of this?
BRASS TACK THINKING | MONDAY, APRIL 25, 2011
[Data, Research] Social Media Adoption and The Stages of Grief
Try these tricks on for size: Back it up: Illustrate practical examples of s ocial media in action for business , and highlight some of the rich data and research emerging about its use and adoption. For businesses embarking upon pivotal and difficult foundational change (like this whol e social-media-integration-into-business thing ), there are distinct stages that very closely resemble the traditional “stages of grief we’ve come to know around loss in our personal lives. Here’s a bit about what I mean. Phase 1 – Denial: This isn’t happening!
PROACTIVE REPORT | WEDNESDAY, JULY 21, 2010
[Data, Research] Listening to the Online Conversation
Social media offers you the opportunity of doing in-depth research, listening to conversations and hearing feedback we’ve never had access to before. There are tools to mine that data and get intelligence that can inform your PR strategy and hone the messaging. Based on this data Hennessy created a tour called Hennessy Artistry. For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. The Internet changed that. Listen, learn and respond.
SOCIALNOMICS | WEDNESDAY, DECEMBER 28, 2011
[Data, Research] Best Practices for Engaging the Social Customer from Adam Metz of The Social Customer
And if you’ve read Brian Solis’ ( @briansolis ) recent blogpost The State of Social Marketing 2011-2012 , then you know he talks about the social customer as “someone who first goes to their social networks of relevance to learn about products and services”. If you are wondering how many of your current customers are social customers, follow Adam’s recommendation and use this free Social Technographics Profile Tool from Forrester Research. We were excited to have Adam offer an hour-long webinar on the principals covered in his book – watch the webinar here. Bostonmike.
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, DECEMBER 22, 2009
[Data, Research] Tweet Spinner Review: A Powerful Application to Manage Your Tweets
Personally, I think something along the lines of an exportable data set would be excellent, but I’m a digital pack rat. Based on this data, you might opt to prune followers. Even if you’re a small company, the keyword following options are superior, and it’s a lot of fun to actually get statistical data to see how well you’re doing. Thanks for doing the research. It’s especially difficult to build up a strong following. Fortunately, Tweet Spinner is here to help. Tweet Spinner Feature Set Tweet Spinner features four main features.
CONVINCE & CONVERT | SUNDAY, MAY 25, 2014
[Data, Research] 11 massively doable ways to increase conversions with better forms
Keeping forms as short as possible is a best practice, but sometimes you really need extra data in particular circumstances. Use social log-in to save visitors time Research from Janrain (a Convince & Convert sponsor) did a test with the New Zealand Herald and found a 500% increase in user registrations once they allowed visitors to the site to create profiles using social log-in. ” In general, we don’t spend enough time thinking about conversion rate optimization and the impact of forms on that critical metric. Don’t. They WANT to be on Facebook. Do this.
WWW.MARKETINGPILGRIM.COM | TUESDAY, SEPTEMBER 14, 2010
[Data, Research] 44% of Google News Visitors Don’t Click Through
Marketing Pilgrim home about advertise jobs books archives consulting contact all stories display reputation social search video more Advice Affiliate Blogging Direct General Legal M&A local/mobile Pilgrim News Research Rumors Shopping Engines Subscribe: « Older Entry Newer Entry » By Jordan McCollum on January 19, 2010 44% of Google News Visitors Don’t Click Through 15 The third annual News Users report from research firm Outsell has some interesting findings. Will this US data help out the German newspaper publishers’ case? Robots.txt.
ADAM SHERK | THURSDAY, OCTOBER 29, 2009
[Data, Research] Google Social Search: Are You in Your Target Audiences' Social.
The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Social Search: Are You in Your Target Audiences’ Social Circles? The same goes for the sites and blogs you follow via Google Reader.
ADAM SHERK | FRIDAY, SEPTEMBER 10, 2010
[Data, Research] Why the News Business Isn't Profitable
Related posts: 10 Quotes on the Apple iPad and the Business of News Search Marketing Dwarfs Social Media in Interactive Marketing Budgets Video Interview: Rupert Murdoch Doesn’t Like Search So Much Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? – Adam The traditional news business, as we have known it, is dead. OK, maybe not dead. Look at AOL.
WEBBIQUITY SMM | FRIDAY, OCTOBER 5, 2012
[Data, Research] Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far
Best Social Media Stats, Facts and Marketing Research of 2010 (January 17, 2011). Learn how buyers use social media, which platforms are most effective, and more here in the best social media marketing stats, facts and research of 2010. If you crave social media stats and data (clearly a popular topic), check out the much newer collection of such in 79 Remarkable Social Media Marketing Facts and Statistics for 2012. After 32 months (time flies when you’re having fun!) and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date.
CONVINCE & CONVERT | FRIDAY, APRIL 18, 2014
[Data, Research] How To Succeed With Visual Social Media Marketing
research team at Simon Fraser University crunched the numbers on 34 million rows of data and were able to pinpoint “the moment that age-related declines in cognitive motor performance take hold.” Tweetable Moments Our whole mantra is to celebrate our fans. savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). The skill set is shifting, says Jessica. Holy Social!
SOCIALNOMICS | MONDAY, AUGUST 6, 2012
[Data, Research] Social Prospecting and Scoring: The Missing Link to Social Marketing ROI
Social prospecting allows you to mine the social web, identify new likely buyers, collect and store their social data (demographic and social activity), and then segment and prioritize those people according to criteria you define. Think of it as treating the entire social web as your database, collecting and storing data on users regardless of whether they are following your branded channels, and segmenting those users according to criteria you define. Are my customers researching new alternatives to what we offer? You may even have a presence on Pinterest and Google+.
BILL HARTZER | TUESDAY, AUGUST 21, 2012
[Data, Research] Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania
– Complete detailed analysis to provide data-driven insights and weekly reporting of campaign performance via bid management and reporting tools. – Execute competitive research utilizing comprehensive tool sets. – Excellent analytical skills, including the ability to analyze data, draw conclusions, and develop recommendations. LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. – Analyze keyword library and expand appropriately. Qualifications.
BLUE FOCUS MARKETING | TUESDAY, JANUARY 29, 2013
[Data, Research] Join #WhartonFoA #SuperBowl Ad Tweet Meet- Help Us CrowdVote the Best Commercials
Social & Screens. It’s official: compelling research shows that the more sharing, the more fame, the better for the brand. With data showing that two-thirds of TV viewers are using multiple screens, how are marketers planning and orchestrating across tablets, smartphones, TV and more. Success. Did people make a purchase as a result of the ad? Or are the brands using it as part of a bigger ecosystem and bigger data analytics to impact ROI? The Super Bowl is to Madison Avenue as the Oscars are to Hollywood: all eyes are on us. The Tradition Continues. Why Watch?
DIGIGEN | TUESDAY, MAY 4, 2010
[Data, Research] Twitter Launches New Embed Feature
Nevertheless, I thought I would write about both today and with Twitter’s launch of their new embeddable tweets they are going to get a quick note here too. Embeddable features have always been a useful addition to YouTube videos, enabling the dynamic spread of great videos across blogs or other websites. However, Twitter has always had the problem, or we have always had the problem with Twitter, that we need to copy and paste or screenshot a page, to get those valuable tweets which we want to talk about. This is great as it enables quick reference of tweets without any massive effort.
SOCIAL MEDIA MARKETING | WEDNESDAY, MARCH 20, 2013
[Data, Research] This Week in Social Media - 3/19/2013
The Pew Research Center has released its report Teens and Technology 2013. Some of the findings include the following: 78% of teens have a cell phone 74% of teens access the internet on mobile devices (phones & tablets) One in four teens are "cell-mostly" Internet users Big data continues to be in the news. IBM is now offering a new Customer Experience Lab that is designed to harness big data for C-level executives to help craft business strategies based on insights. These are those links. The summary? Follow the money.and the audience. Content is no longer king.
CONVINCE & CONVERT | THURSDAY, NOVEMBER 13, 2014
[Data, Research] 5 Examples of Inspired Checkout Processes That Bring Results
According to research by the Baymard Institute, the average checkout flow has 5.08 Only three sections in Nordstrom’s checkout flow need any actual data entry on part of the user. This satisfies the data hungry digital marketer’s needs while still being unobtrusive in the shopping process. 4. Research confirms this , with 56% of online shoppers more likely to return to a site that offers product recommendations. One of the best things about online shopping is not having to wait in line behind a long line of equally frustrated shoppers at the cash register. steps.
WEB METRICS GURU | MONDAY, NOVEMBER 15, 2010
[Data, Research] Finding Influencers using CisionPoint – Attend our CisionPoint Webinar Tuesday, November 16th 2PM EST
CisionPoint is a Media Database platform, enhanced by Radian6 data, yet it’s not really a Social Media platform in the same way Radian6 is. You can then go back and research a particular publication and find influential authors/reporters at it with phone numbers and email addresses and any notes that a person at Cision may have made on how to pitch that person. Other wise, Cision white labeled Radian6 as Cision Social Media, but until May, the data in Radian6 stayed in R6, while now, it’s also in Cision and mixed in with the Media Database, when it makes sense.
THE WAY OF THE WEB | MONDAY, JULY 26, 2010
[Data, Research] Watch Chatroulette jump the shark….
Web Strategy Wikinomics Rankings ← Summer iPadwatch Why ‘journalists’ might need the likes of Wikileaks → Watch Chatroulette jump the shark… July 26th, 2010 · View Comments I’m watching the usage of Chatroulette carefully at the moment as it could be about to prove a theory I’ve had for a while… When I’ve researched streaming video/webcam sites in the past, I’ve seen that besides some notable brand channels, the majority of broadcasters seem to be under 20, and the most popular ones then to be female. To all these questions. « TALK THAT SMACK [.]
WEB METRICS GURU | TUESDAY, AUGUST 16, 2011
[Data, Research] Shareaholic.com and the Power of The (Internet) Pulse
Hubbard speaks to in his new book – that aggregated data, which Shareaholic provides, gives extremely valuable information about the habits and desires of online humanity – and does so in a way that surpasses other forms of research in it’s possibilities. I won’t spoil reading the Pulse for you, my review is at least several days away, though I think Hubbard’s book is one of the best I read, and I last year I also bought his earlier book on How To Measure Anything , which I highly recommend reading (and maybe I’ll go back, finish it and review it as well).
DIVA MARKETING BLOG | WEDNESDAY, MAY 23, 2012
[Data, Research] Pinterest For Business To Business: Interview With Joel Windels of Brandwatch
From the point of view of a research company, I’d love to hear your views of what marketers can gain from analysis of pins and boards. Useful features like sentiment analysis and author metrics can help analysts work out how companies are faring on Pinterest, and how they might be doing that. As with all of the data we track, searching the web for social media mentions of your brand, your industry or your competitors will allow you to get a much greater understanding of what your customers are saying. Last week I attended my first Pinterest meetup. Ah.yes. .
DEVUMI | FRIDAY, JANUARY 23, 2015
[Data, Research] Where to Find Twitter Trending Topics for your Online Marketing
Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. The dumb luck isn’t really luck, it’s just your planning and research striking a particular nerve and going viral. I’m going to show you all of the web resources that are going to help you find Twitter trending topics, and give you examples of what works. This is a fairly exhaustive resource for your Twitter trending hashtag planning and research! The first two aspects are what I will be looking at here. know, this is really obvious.
MASHABLE.COM | WEDNESDAY, OCTOBER 27, 2010
[Data, Research] Top 10 Reputation Tracking Tools Worth Paying For
The obvious groups would be in marketing research, public relations, advertising, and then executives, who will not only have to sign-off on this initiative, but are most concerned with how their corporate brand is being portrayed in the media (new/traditional). You get a collaborative dashboard, which provides you with insight into whose blogging about you and allows you to share this data within your company. Data is captured in real-time as discovered and delivered to dashboard analysis widgets. Dan Schawbel is the author of Me 2.0: You might want all three. thanks!
DIGIGEN | MONDAY, NOVEMBER 16, 2009
[Data, Research] The Digigen Wordle
However, here is a wordle about my shiny blog. quite like it, although I didn’t really think I referred to Bloggers that much so find it interesting that they are such a huge part of the wordle. To Wordle your own site click here. Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
WWW.MISSIONTOLEARN.COM | MONDAY, OCTOBER 11, 2010
[Data, Research] Who are your curators?
They focus in on a particular discipline and spend their lives researching, writing about, and (less and less) teaching it. – Jeff Joe Rominiecki March 8, 2010 at 1:09 pm One great (and really simple) example of how to turn content curation into a potential money maker is Harvard Business Review’s “Daily Stat. See [link] Every day, they quickly summarize an interesting piece of new research or data and link to it. It truly is about contextualization and, in our instance, making research available and digestible to a broad readership. Live Better.
FRESHNETWORKS | SUNDAY, AUGUST 1, 2010
[Data, Research] FreshNetworks Blog: Top five posts in July
Over the first few months of 2010 we conducted an in-depth review of the leading social media monitoring tools in conjunction with our sister company, FreshMinds Research. The Famecount dataset is, like much data, not perfect but it does highlight some surprises that we can all learn from. Image by TheTruthAbout… via Flickr. As a social media agency , FreshNetworks aims to bring you the best posts in social media, online communities, marketing and customer engagement online. In case you missed them, find below our top five posts in July. 1. What does this mean? Tweet This!
TWIST IMAGE | THURSDAY, AUGUST 29, 2013
[Data, Research] 3 New Ways To Think About Amazon, YouTube And LinkedIn
YouTube Is Where Shoppers Do Research. This data point still surprises many people who see YouTube as a simple online video platform. online research. Are you experiencing any digital marketing fatigue? Thinking about what''s coming next? Curious about what is around the corner? Just this week, three interesting news items emerged that demonstrate some big shifts in three of the major online social channels. Amazon Adds Ability to Buy Goods From Within Mobile Apps. Buying virtual goods in-app is nothing new, but buying physical goods in-app? Forget Amazon. adweek. amazon.
VIPER CHILL | TUESDAY, OCTOBER 1, 2013
[Data, Research] How to Make Google Look Stupid (And Why I Love the NSA)
So, feel free to do your own research. Recently, I noticed a number of bloggers quoting the following graph: I don’t know why it suddenly became popular, since it’s a year old, but at first glance the data is pretty clear: Sites / pages with more content are ranking higher than those with less content. reached out to the ViperChill audience to give me some niche ideas and off I went: Sorry to disappoint the guys over at BlackhatWorld who said I was using this data for ‘blackhat experiments’; whatever that could entail. Aaaah my bad. Keep reading.
ADAM SHERK | TUESDAY, NOVEMBER 3, 2009
[Data, Research] An Early Look at News Media Twitter Lists: Not Much Traction
The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Looking at selection of Twitter accounts from 30 31 news sites, I checked the number of Lists that have been created and how many followers each has attracted to-date. To reporters’ sources?
WRITTENT BLOG | TUESDAY, MAY 7, 2013
[Data, Research] How Much Do Quality Copywriting Services Cost?
Over 90% of marketers are currently using custom content to generate leads, and sales, according to research by the Content Marketing Institute. While most freelance writing rates are based on words written, not hours put in to a given project, the most-reliable data sources are on copywriters salary. using BLS data, and $0.15 by Eloqua’s estimates. The more research, statistics, and facts necessary to impress your prospects, the more you should expect to pay for content. How Much Research Is Required? Normal. 0. false. false. false. hourly.
SOCIALNOMICS | SUNDAY, MARCH 2, 2014
[Data, Research] The Social Media Resignation: Bright Idea or Digital Downfall
While more extensive research shows that this particular incident was a hoax it is still a virtual advertisement to encourage people to try other types of mobile resignations. For example, a Pew Research Center analysis reminds us that as of February 2014, young adults with just a high-school diploma earned 62 percent of the typical salary of college graduates. A May 2013 New York Times article notes that college graduates’ unemployment rate was 3.9% A current and popular social media fad is posting job resignations online. compared to 7.5% for the rest of the population.
CONVINCE & CONVERT | TUESDAY, MAY 20, 2014
[Data, Research] Executive Engagement: Building Top-Floor Content for C-Suites
Do your research. Hit your favorite research and data sources and comb them for relevant facts, figures, examples, and projections you can include. Any research you include should support your position and provide useful insight. Identifying a few key execs and thought leaders who represent the type of people you’re trying to reach and research their social media profiles. At the end of the day, well-researched content created to speak to a particular audience will always be welcome, no matter what the job title. The Want to know a secret?
FRESHNETWORKS | MONDAY, NOVEMBER 3, 2014
[Data, Research] The rise of social media and other key trends from Waitrose’s Food and Drink Report 2014
Waitrose has poured over sales data, customer research and conducted expert interviews to examine consumer’s changing shopping behaviour in food and drink over the past year. Last week Waitrose launched its Food and Drink Report 2014. This is the second time the supermarket has released an annual review of consumer behaviour in relation to food and drink. Seven food trends emerged from this report: As consumers’ lives become busier, convenience shopping has become increasingly important. Consumers are becoming more adventurous. Consumers are becoming more health conscious.
PRTINI.COM | THURSDAY, SEPTEMBER 30, 2010
[Data, Research] The 5 Cs of Blogger Relations
Q&As, Skype Sessions , product reviews, research findings, new data — these are all strong potential content options. prTini Collaboration, Integration, Social Good. Home About Heather Lets Work Together Need a speaker? Sep 17 The 5 Cs of Blogger Relations by Heather Whaling Logically, when a PR person sends a quality pitch to a blogger, the blogger will want to cover it, right? Ahh, if only it were that easy … The top bloggers receive hundreds of pitches a day. Even bloggers with less traffic to their site are still being pitched on a regular basis. giveaway?
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 15, 2013
[Data, Research] Tradesmen Take Note: Earnings by College Major Compared to Precision Machining
Today, discussing salary comparisons, we have a guest post from Miles Free, Director of Technology and Industry Research for PMPA (Precision Machined Products Association). The college major earnings data was posted by Planet Money on the NPR site. I’ve discussed this in previous posts how there are other options besides a 4-year college degree and the debt that comes with it when choosing a career path. Today, The machinist earnings are a low estimate, frankly, because many machinists are scheduled overtime. We were well served by our college degree, eventually.
THE REALTIME REPORT | WEDNESDAY, OCTOBER 10, 2012
[Data, Research] Viewers in China Are More Receptive To Online Video Ads
In terms of total time spent, watching video is the #1 online activity among China’s over 500 million internet users, according to new research by eMarketer and iResearch Consulting Group. ” The Data Center of China Internet released data showing significant activity among online video viewers just after watching video ads. During February 2012 alone, internet users in China watched 1.67 billion hours of online video. Nearly 3 in 10 (28%) of online video viewers said their preference for a brand grew after watching an online video ad for that brand.
PROBLOGGER | WEDNESDAY, JANUARY 22, 2014
[Data, Research] 5 Ways to Find Out What People Really Want From Your Blog
While point 1 and 2 refer to the “ask the readers what they want” part, points 3 to 5 handle the more technical aspect of the user vs. content research, that is letting the data speak about what topics you should cover. 3. Keyword research. Get to know what is trending by doing some keyword research on Google, as well as on your blog. As of the free tools that can help you do the research, you may want to try out Google Trends , the already popular Google Analytics and your blog’s stats. small businesses that run blogs increase their leads number by 126%.
SOCIALNOMICS | FRIDAY, JULY 10, 2015
[Data, Research] Testing your Website Content – Some Practical Advice
You will look for those individuals within your demographic who have actually been doing some research on the product or service you offer, who have already purchased or who are considering purchases within your niche. Usability research that only tests the design elements involves very short tester experiences. There is an entire body of research out there that relates to eye movement on a page of content, and it will be important that you study that if you are going to place content that results in good “readability.” It really is all about user experience.
SOCIALNOMICS | FRIDAY, JANUARY 27, 2012
[Data, Research] Social Marketing Trends to Look For in 2012: Predictions from Top Marketers
Robert Collins of Social Media Breakfast goes on to say that “social movements and programs will become more integrated within existing business processes and become the driving agent behind purpose-driven product innovation, lead generation, sales, R&D, customer service, market research, communications, brand development, company culture, and, yes, marketing”. We all wish we had a crystal ball we can consult whenever we need to peek into the future. Here’s a peek into the biggest social marketing developments you need to prepare for this year. Best of luck in 2012. Mike Lewis.
COLLECTIVE THOUGHTS | MONDAY, APRIL 12, 2010
[Data, Research] Language Translation and Social Media
Anecdotal evidence suggests that the number of web users aged 40 and above who use social media is growing constantly, and research backs this up – a 2009 survey by Insidefacebook.com shows that 22% of registered users of Facebook were aged between 35 and 65, with the fastest growing demographic being women over 55. If you’re a business that’s just starting out then chances are you’re not going to have a particularly large budget for your marketing and public relations efforts. Thanks to the wonders of Web 2.0, Furthermore, with social media you can get directly to your target market.
WRITTENT BLOG | MONDAY, NOVEMBER 18, 2013
[Data, Research] Top 25 Must Read Content Marketing Blogs
This blog focuses on improving your content through behavioral psychology, ‘behavior psychology research on creative work, persuasion, and habits.’ This blog uses an ‘idea-led, process-centered, data-driven approach’ to content marketing. The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content. ’ 2.
FRESHNETWORKS | WEDNESDAY, DECEMBER 18, 2013
[Data, Research] We still send Christmas cards. Why new tech doesn’t always kill old
In an era of text messages, Tweets, emails and short videos, research for the Royal Mail found that 78% of UK adults would be sending Christmas cards via the post, and each person will send an average of 17 cards. And this means that digital cannot be considered in isolation from these other channels; it’s about mixing the right data sets, skills and technologies in the way that will best achieve their objectives. I just posted my Christmas cards, and it turns out I’m not alone. Things become more complex.
ADAM SHERK | WEDNESDAY, AUGUST 4, 2010
[Data, Research] News Sites on the New Digg: Who is Active, Who is Gaining Followers?
Here is the reported data on 30 media profiles, ranked by number of followers (as of today): Profile Followers Following Diggs by Publisher Comments by Publisher 1 The New York Times 10,225 4 65 1 2 The Wall Street Journal 9,546 15 281 1 3 BBC News 9,222 0 5,423 0 4 Time 7,842 964 6,289 29 5 Telegraph.co.uk Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? But how will users respond to the new format? Do they want to follow and interact with specific media sites? Congratulations!
ADAM SHERK | WEDNESDAY, NOVEMBER 18, 2009
[Data, Research] The Most Popular NFL Teams on Twitter and Facebook
Capturing data on only “official” accounts and pages was actually somewhat difficult (I welcome corrections if I’ve missed any). The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? The San Diego Chargers lead the league with only 28K followers.
WRITTENT BLOG | MONDAY, FEBRUARY 24, 2014
[Data, Research] Inbound Marketing vs. Content Marketing – What’s the Difference?
An advanced inbound marketing program will include data-based customer models, the application of decision science in order to progressively profile leads, and things like marketing experiments for conversion optimization. Sure, they’re data, and data is information, and information is content. The only way to determine what’s going to help you exceed your KPIs as a marketer is research, testing, and the ability to pivot quickly. Are there any major differentiators when it comes to inbound vs content marketing, and what are they? Caution. Inbound Marketing.
TRADESMEN INSIGHTS | WEDNESDAY, APRIL 3, 2013
[Data, Research] Free SEO and Social Media Tools Manufacturers Should Know About
One of the most important aspects of SEO is keyword research. You will therefore need effective tools to make keyword research a lot easier. This can be a very useful tool if you’re launching a new website, as it can help you identify 302 redirects, 404 pages, duplicate content, pages with missing Meta data, and title that exceed 70 characters, among other internal issues that may compromise the quality of your website. The data you collect can be a valuable guide when you’re crafting your own SEO strategy. Enjoy. If these tools come for FREE even better! SEO Tools.
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