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    [Data, Research] We’re Not From Round Here: The Importance of Localised Social Content
    Where brands and agencies have access to insights, data and cultural knowledge about their audience and the subjects they want to talk about, only a local who is living in the market will understand the situation on the ground – not just what’s happening on social media but also the word on the street, the local news and events as they happen. It’s not always realistic for a brand or agency to spend hours researching every topic and conversation for multiple audience groups across the world on a daily basis. Local Social Media Managers. But would it be appropriate for each market?
    [Data, Research] [Interview] @CKBurgess, @BlueFocus and the @SocialEmployee Revolution Come to @SpeakingDotCom #SocBiz #SocialEmployee
    In an age where communication and data sharing tools continue to reach new heights year after year, we need a workforce capable of adapting to new processes, which takes both the right skills and the right mindset to succeed. AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair. With this in mind, we are proud to join (@ SpeakingDotCom ) in our quest to bring cutting-edge social business practices to workspaces of every size—and in every industry.
    [Data, Research] 114+ Copywriting Formulas to Get Traffic & Leads
    According to Content Marketing Institute’s research , headlines that included odd numbers had a 20% higher click-through rate. Example: 7 Out of 10 Bloggers Don’t Research Keywords. Example: Get the Laser-Targeted Power of Finding Key Influencers Without Hours of Research. Copy Hackers suggests using testimonials, endorsements, statistics, data points, demos, and guarantees to add Conviction. New [Agency/Research Institute] approved [Process/Device] + [Benefit]. Example: New SEO research study reveals the secrets to a successful blog. The Data Formula.
    [Data, Research] News Sites on the New Digg: Who is Active, Who is Gaining Followers?
    Here is the reported data on 30 media profiles, ranked by number of followers (as of today): Profile Followers Following Diggs by Publisher Comments by Publisher 1 The New York Times 10,225 4 65 1 2 The Wall Street Journal 9,546 15 281 1 3 BBC News 9,222 0 5,423 0 4 Time 7,842 964 6,289 29 5 Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? But how will users respond to the new format? Do they want to follow and interact with specific media sites? Congratulations!
    [Data, Research] 10 Actionable Blog Tricks to Skyrocket Your Sales
    The internet and mobile technology have revolutionized the way that consumers research organizations, and many prospects who find your website through organic search simply aren’t ready to make a purchase. Use Better Keyword Research. Generating more conversions and sales from your blog requires better targeting, which can be achieved through more effective keyword research. Take a deep, honest, data-backed look at what prospects have to lose if they don’t become your customer. 8. 89% of consumers use search engines as a tool in purchase decisions. Unlikely.
  • TWIST IMAGE  |  FRIDAY, MAY 9, 2014
    [Data, Research] Are You Reading This?
    Yesterday, I dove deep into a Research Brief article titled, Only Time Prevents More Reading. Here are some of the good (and bad/depressing) data that was uncovered about how we read: 54% of Americans currently read e-books, including 66% of Millennials. research brief. How many books do you read a year? It''s an unfair question, because if you are reading this blog post, you are already amongst the reading elite. used to toss out a statistic about reading (don''t know where I got. School has a funny way of turning people off of reading and learning. Lots of words. ebook.
    [Data, Research] 5 Underrated Content Marketing Tools
    Rank Tracker – keyword research, rank and and traffic monitoring. Content marketers occasionally need to present data, and presentation is key when it comes to statistics. Experienced content marketers are no stranger to tools like Hootsuite, Buffer, Google Analytics, Evernote, MailChimp, Crazy Egg, Ahrefs, or Moz Analytics. These are just some of the most commonly mentioned tools that should be included in the arsenal of any content marketer worth his salt. In a way, they’re standard tools of the trade. SEO Powersuite.  . To quote a hackneyed phrase, “Content is king.”
    [Data, Research] How Much do Senior Pros Care About Using Social Media? Not Much
    If you look at the  research report , you’ll see that metrics and analytical skills don’t even make the cut when it comes to hiring senior pros. And, in fact, “quantitative data analysis” is one of the top 5 least desired competencies when hiring junior pros. CIPR has put it in black and white (and red): senior PR pros in the U.K. really don’t care about using social media. The The trouble is, smart strategic PR today demands it. So what will they do about it? PR pros using social media… not. This time it’s the U.K.’s O.M.G.
    [Data, Research] 15 Habits of Legendary Content Creators
    Now, content creators are publishers, and it’s up to you to dive into the research and distribution that presses handled in the past. Scientists rely on data and analysis to make decisions, so you’ve got to take a similarly number-driven approach to your publishing. 6. Image credit: Artur 84. Everyone can have happy and successful careers as content creators, if they adopt positive working habits. According to Pearson, the right habits can be the difference between successfully achieving goals and having work-life balance, or struggling to simply meet expectations. Create Often.
    [Data, Research] Best Internet Marketing Posts of 2008: Social Media, SEO, and More " techipedia | tamar weinberg
    How Much Money is a Top Google Ranking Worth to Your Business : Aaron Wall discusses the cost of that #1 link backing up the data with some hard research. The 2008 Social Media Network Analysis Report : Brian Chappell reveals geographic, demographic, and traffic data for a whole lot of social media sites. Wikipedia: Using Wikipedia to Reveal Web Traffic Data : Jonathan Hochman writes a piece on how, when using Wikipedia, you can find out about how much traffic a top search ranking will send. The question: how do you research sites for link exchanges?  It is.
  • PROBLOGGER  |  TUESDAY, MAY 31, 2016
    [Data, Research] Top Tips for Creating Quality Evergreen Content
    Consider doing some research about a little-known aspect of your niche or industry and providing that information. If your post is the only resource on the internet that details this history, it will have tremendous value to researchers interested in your niche – for many years to come. When you see a drop off in readers in your analytic data, wait a short time and launch it again. This is a guest post from freelance writer Anna Johansson. If you’re like most bloggers, you publish a solid combination of evergreen and time-sensitive content. Evergreen Content: A Definition.
    [Data, Research] [VIDEO] Revitalizing Employee Engagement #SHRM15 #SmarterWorkforce #HR
    On segmentation—marketing to groups vs. marketing to individuals: I thought Weeding did an excellent job of clarifying the role of data and technology when it comes to the idea of marketing to individuals. While one-on-one interactions between brand and consumer do happen all the time in the social web, individualized experiences can also be created through the application of user data to generate customized content, creating an individual experience. Day Four at the Amplify Festival 2015. Here are some key concepts from the panel. Please check out @SocialEmployee media buzz!
    [Data, Research] Real-Time News Curation - Types And Real-World Examples
    Photo credit: dizeloid In part III of this guide to real-time news curation ( Part I and Part II ) you can find a full-blown showcase of real-world examples of good content curation , from basic lists to guides and news reporting, as well as some more traditional, or I should say, more familiar, examples of automated and semi-automated news aggregation. I am certainly not trying to build a full and comprehensive list of all examples of curated news out there, but only a showcase of the best representative references I have been able to find during my research. Types of Curation 1.
    [Data, Research] Does SEO Have A Future?
    Google no longer provides a free keyword research tool for non-PPC customers and they no longer provide keyword data to webmasters who are trying to measure the traffic to your websites and where that traffic is coming from. Absence of data means webmasters have to go elsewhere for the information they need – if they get it at all. They just don’t report the data that webmasters used to rely on to measure ranking success. With so many changes happening at the search engine level, this is a trying time for many online marketers. But it’s not.
    [Data, Research] 4 Ways to Sell More Products Online
    Take some time to research your followers on each social media platform, and to curate posts and shares, whether promotional or otherwise, that really make sense for each one. It can come in the form of an incentive, or in the form of data, by suggesting similar products or service that other people bought in conjunction with the one the buyer added to their cart. This is a guest contribution from Rosie Scott of The New Craft Society. But there’s a difference between, “Hey mom! made 30 cents this month using nothing but my typing fingers!” and, you know, actually making a living.
    [Data, Research] Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
    With a few minutes of set up, I had some charts and graphs of some keywords I compared to see the volume of posts related to thinks like, “long wait time,&# “terrible service&# and “great service.&# In Radian6, you can essentially compare any number of topics or keywords against one another, pulling frequency data from your river of news. You can also pull topic clouds or segment that division of data … they really allow you to slice the data any number of ways. Oh, and the ability to slice and dice the data in Radian6 is just sick. monthly.
    [Data, Research] Content Aggregation For Links, Traffic And Buzz
    Two quick examples Most Popular Posts:  May 2009 42 Marketing Lists from The Future Buzz Aggregation idea 5 Interesting stats, facts or figures from your niche Why this works People are always on the lookout for useful stats, facts and figures – especially in cases they can use that data to support their own decisions.  From my short experience (about 6 months) it is hard and you need to research a lot! like to refer to specific, valuable online data as granular content. They take a lot of effort to do properly, but in the end they are too valuable to ignore. Perfect.
    [Data, Research] An Early Look at News Media Twitter Lists: Not Much Traction
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Looking at selection of Twitter accounts from 30 31 news sites, I checked the number of Lists that have been created and how many followers each has attracted to-date. To reporters’ sources?
    [Data, Research] WebMeUp SEO Dashboard Review
    Data for each site usually populates quickly depending on the size of the site. Reviewing Your Website’s Data. Using the Keyword Research tab in this section, you can see stats about your keywords including the number of times they are searched and the traffic you can expect to see from them based on your current rankings. Reviewing Your Competitor’s Data. Last, but not least, you can research competitor’s backlinks in the Competitor Backlinks section. Keyword Research for Blogging. Adding Your Websites. That’s it! Overview.
    [Data, Research] Twitter Audience Insights – Late to the Party, but Valuable Addition
    Research: One of the things that made me chortle a bit when seeing Audience Insights was the ability to look at and compare demographics vs. that of Twitter’s universe. Many social media managers will discredit a platform or network because you can’t get real data or “my customers aren’t there.” The later often comes in taking industry reports as gospel and not in primary data points. Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. common question asked is what are these tweets generating?
    [Data, Research] McLuhan, Socrates and Edith Wharton On Social Media
    survey released in June, 2009 , by the Pew Research Center, revealed that only 28 per cent of Americans over 65 had used the Internet in the past 24 hours. The second is that companies who understand social media and social networks can tap into an incredible wealth of consumer data and sentiment. In an effort to better understand the social media phenomenon, it often helps to turn to experts in the field. And all but one of them are dead. Publication is a self-invasion of privacy.” Marshall McLuhan. How much information is too much? Must we give up our privacy? Albert Einstein.
    [Data, Research] IRAchapt.html
    The New Literacies: Research on Reading Instruction with the Internetand Other Digital Technologies © International Reading Association Donald J. What research has to sayabout reading instruction. The New Literacies: Research on Reading Instruction with theInternet and Other Digital Technologies The essence of both reading and reading instruction has always beenchange. Perhaps simple observation about the changing nature of literacyprovides more powerful data than any set of efficacy studies. Journal of Educational Computing Research, 8, 1-41. Leu, Jr.
    [Data, Research] Announcing Social Employees: The New Marketing Channel via @mnburgess #branding
    According to oft-cited Nielsen data , 92 percent of consumers trust earned media—specifically peer and family recommendations—more than they trust any other source to help them make their purchase decisions. According to recent data , only 3.5 Nielsen data shows that over half of global consumers are willing to spend more money on products from an organization demonstrating social responsibility. AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair.
    [Data, Research] Journalism Skills for Everyone
    And while some assume that digital natives will be increasingly skeptical of the information they are consuming, research demonstrates that in fact, generation Yers have superficial information-seeking and analysis skills. The five Ws (and H) of journalism represent the critical core of story research. Just teaching our internet citizens to instinctually ask questions when they consume online information would make great strides towards better comprehension of data… and freely offered opinions and the source of information. faulty opinions and hypocrisy.
    [Data, Research] Social Pros Podcast – Justin Levy, Citrix Online
    ” Jay : You guys have so many interesting charts and graphs from the research that you do. It’s not infographic, though you have done some infographics, but part and parcel what you do is you’ve got a lot of interesting individual data points. I can certainly see a circumstance where Pinterest would be a play there. There’s been a re-focusing on the visual presentation of data. wanted to talk a bit about some research that was published , I think, this week by Digitas , or sponsored by Digitas. Listen Now. The RSS feed is: [link]. told you so.
    [Data, Research] On the First Page of Google? Now What?
    Proper meta data. good way to digest meta data is to view it as a miniature representation of your real page, sort of like a business card. After much research and contemplation, you can now find the answer in this article by visiting my page.”. This guest post is by Keith Bishop of Online Digital Junkie. If your goal is to publish a lot of meaningless content that doesn’t get read, then you’re in the wrong place. With time and proper SEO practices, visitors will likely show up on your site through search by using keywords that relate in some way to your page. Meta title.
  • KIKOLANI  |  FRIDAY, MARCH 29, 2013
    [Data, Research] Fetching Friday – Resources Mashup & Funny Cute Animal Compilation
    The Marketer’s Go-To Guide for Creating Data-Based Content – Learn how to use data to improve your content strategy. Reverse Engineering a Website Redesign for Competitor Research – You don’t want your business to start losing customers because your competitor has upped their game. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on The Resources Mashup. This Week on Kikolani. Find out how to use Twitter as your source of social proof testimonials.
    [Data, Research] Dear Airtel: It is about Customers & Conversations
    remember facing a problem with data card when I shifted to pune and their executives were so arrogant… It was a pathetic experience with them!! Home About In the Media Startup Life: Diary of a First Generation Entrepreneur My Contribution at July 22, 2010.4:44 pm Dear Airtel: It is about Customers & Conversations Jump to Comments It was one of those evenings, when we were not in a mood to work. The day had already gone by and the office was half-empty. Thinking what to do, we thought of decorating our office with some quotes. The worst was yet to come.
    [Data, Research] The Future Of Content Curation
    There's good reason to - according to the Pew Research Centre science accounts for 10% of all stories on blogs but only 1% of the stories in mainstream media. Partly because there's been a number interesting pieces I've read about the subject recently, and partly because I think it is yet another area where traditional practices are being disrupted but we certainly don't yet have all answers. With an explosion in the amount of content vying for our attention, quality content curation of all kinds has a high value. The real value in social curation is relevance.
    [Data, Research] Social Media Tips from Professor Jonathan Taplin
    Professor Jonathan Taplin of the Annenberg School for Communication at the University of Southern California is a  co-founder of the Annenberg Research Network for International Communication and he consults for various business and government organizations on the role of digital media in the economic infrastructure.  He touched on some points that  are  particularly relevant to PR – being authentic and building community. During Social Media Week in LA USC held an interesting one day seminar focused mainly on geo location services. Discover who your core community is.
    [Data, Research] The Drone Wars. Business Style
    the International Institute for Strategic Studies has identified fifty six different types of drones being used in over ten countries (and this data does not include places like China, Turkey and Russia). defense advanced research projects agency. Drones are everywhere. Less than a decade ago, The Pentagon had about fifty unmanned combat air vehicles (known as drones or uav). It is estimated that they currently have about seven thousand of them (Congress asked for about $5 billion worth of more drones in 2012). And, that's just the work being done by United States. accelerometer.
    [Data, Research] Social Media Basic Literacy Skills In the Nonprofit Workplace
    Marshall Kirkpatrick at the Read/Write Web has two recent posts, one that analyzes some research and a second providing some great tips for incorporating social media into your work life in a productive way that can enhance your work. Survey: Most Workplace Internet Use Remains Rudimentary : Marshall gives a good summary of what he thinks the implications are from this research. pulls out some of the most salient data points from the survey and we'll excerpt further from his post below. Source: Pew Internet and America Life Project: " Networked Workers " Study.
    [Data, Research] 4 Ways I Compose Posts to Drive Millions of Pageviews to Blogs Through Digg
    When creating a infographic keep in mind the following best practices: Research your topic from at least 10 resources. Try timelines and abstract ways to display diagrams, graphs, and charts; a popular way to graph data is by using rows or columns of images associated with the data – e.g. stick figures like those used to identify public mens and womens rooms when providing information on people. A Guest Post by Neal Rodriguez. Digg’s users constitute a large proportion of bloggers. It received 36,019 pageviews the following day. Opinionated Stories. Top # Lists.
    [Data, Research] Social Media and Older Adults | pamorama
    Young adults continue to be the heaviest users of social media, but their growth pales in comparison with recent gains made by older users,” explains Mary Madden, Senior Research Specialist and the report’s author. “E-mail is still the primary way that older users maintain contact with friends, families, and colleagues, but many older users now rely on social network platforms to help manage their daily communications.” All age groups continue to jump on the social networking bandwagon, and young adults still dominate. Average Age of a Facebook User?
    [Data, Research] What Do You Know? Examining the Big 4 Online Answer Sites
    From a market research perspective, this means that you’ll focus on the people that have been asking questions concerning your industry and your niche market. This way, you can obtain constructive market data about the people who are looking for solutions to their problems. These raw answers can give you very useful, and informative marketing data. So, it’s much easier for you to research inquiries that are relevant to your market. LinkedIn Answers has predominantly good data for Business-to-Business (B2B) marketing. He is author of Accelerate! Yahoo! Answers.
    [Data, Research] The 10 Key Mobile Trends for 2011
    Juniper Research has released its top ten wireless predictions for 2011, let’s step through and take a look at where they think mobile is going in the coming year. 1. It’s likely we will see even more providers resorting to tiered pricing plans for data. Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation. Mobile marketing is becoming increasingly important. hours/week on social networks and 2.2 hours on email.
  • KIKOLANI  |  FRIDAY, MARCH 20, 2015
    [Data, Research] Fetching Friday – 33 Top Posts on Marketing and Productivity
    AdWords Search Query Data Now Available Sooner by Ginny Marvin. Ways to Research Your Competition With Social Media by Ishita Ganguly. Fetching Friday is back for week twelve of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. How to Craft Headlines That Draw People to Your Content by Heidi Cohen. Video Blogging: How to Become a Video Personality by Michael Stelzner. Top 15 Websites to Find Free Images For Your Content Marketing by Amy Cowen. by Bryson Meunier.
    [Data, Research] Monitoring Your Company’s Brand Online with MutualMind
    While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors. If you want to be successful with your social media campaigns, and want a solid, and innovative way of doing so, then MutualMind is a must have for almost any business, research center, and marketing firm. Have you ever wondered what people are REALLY saying about your brand ? Customers can say the nicest things when they are speaking to you directly, but may make the harshest remarks when speaking with friends, and co-workers. Digg this!
    [Data, Research] 12 Essential Tips for Revitalising Your Blog in 2012
    Research has shown that people are more likely to help you out than you think. In addition to slowing your site down, the results from this research study have shown that too many choices can actually decrease conversions! If you are a blogger who wants to tap into the psychology of successful content marketing, you need to check out Sparring Mind , where Greg prefers to write about what works (backed with research and data) and avoids the fluff. This is a guest post by Gregory Ciotti of Sparring Mind. Optimize (or start) your email list. The best way to do that?
    [Data, Research] 10 No-Nonsense Ways to Build Backlinks
    Additionally, research has found that people innately trust well-designed sites much more than poorly designed sites; and a site with trust is going to generate more links. Now research a few keywords around those topics with the Google Keyword tool (remember to set it to [exact] searches) and see which terms have a fairly high search count. If you create a round-up like the two showcased above, research a few keywords that you might be able to rank for before you title the post and publish it. This is a guest post by Gregory Ciotti of Sparring Mind. That part is essential.
    [Data, Research] Why Content Strategy Needs Digital PR
    While these are valid areas to consider, unless you first establish and research your audience you can tinker with these 3C’s as much as you want and still miss the target.  That’s when you can use the data in this excellent infographic about content tactics. More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. MarketingProfs: Benchmarks, Budgets & Trends Report. ) 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016.
    [Data, Research] Cool Facts About Search Engines
    The new century brought many innovations to search engines as computers got faster and capable of utilizing more data. He frequently researches and writes about a variety of topics like education, Technology, Health and many more.   He welcomes your comments. . We all use search engines every day. If you are online at all, then you recognize names like Google, Yahoo, Bing and more. All these search engines offer a valuable resource to dig through the endless supply of information strewn across the web and bring us what we are searching for. But how did search engines start? Now –.
  • SPROUT SOCIAL  |  FRIDAY, MAY 20, 2016
    [Data, Research] #SproutChat Recap: How to Analyze Your Competitors
    Use Smart Research to Find Your Competitors. But, for many small to medium sized businesses, smart research is crucial. A1: Research your market's behavior, see who their talking about on social media regarding your industry #Sproutchat. A3.Just want to stress don't get too caught up in the data (or the content). Find the Value in the Data. Establish an internal workflow and pull as much data around your competitors as you can. Since social content is constantly updating, establishing a system to check in frequently is key. sproutchat.
    [Data, Research] 31 People That Helped Create Youtility
    Since then, I mulled, researched, wrote and marketed the book. My old friend Michael Hale, who created a whole series of nifty, hand-drawn charts and graphs to bring data in the book to life. Image from This is one of the most important posts I’ll ever write. My new book, Youtility: Why Smart Marketing is About Help Not Hype releases on Thursday in hardcover, Kindle, Nook and iBook. Audible audio version on the way. truly believe it’s the best work I’ve ever done, and I’ve been blessed with a ton of terrific media coverage of the book already.
    [Data, Research] How to Run Instagram Ad Campaigns with Better Results
    Research reveals “that colored visuals increase people’s willingness to read a piece of content by 80%.”. Do the research to discover which hashtags matter to your audience. Therefore, analyze internal data to learn when your customers hang out on Instagram. Are you running Instagram ad campaigns but seek better results? Upgrade your Instagram advertising to generate more brand awareness and boost sales. Here are six tips to create better Instagram ads for your company. 1. Target the Right Audience. Reaching the wrong consumer base isn’t helpful for business.
    [Data, Research] To Discuss Living/Dead Relationship Technology With New RootsTech Conference
    One of my favorite things to do is research my family history. RootsTech,’s new Family History Technology conference, aims to get all the best minds in this industry together to discuss these challenges, and share new ways of approaching relationships and data archiving and retrieval in this life and beyond. The fact is I love technology that brings us closer together, both in real life, and the life beyond. That’s why I’m really excited for the conference is putting on for Technology professionals of all types called RootsTech.
    [Data, Research] What You Can Learn From The Most Tweeted Blog Posts Ever
    After manually checking the statistics for each post, here are the stats: Shortest article : 131 words Longest article : 6,033 words Average length : 1,118 words Average length of text-focused articles : 1,342 Here is also a graph of the data taken: I’m personally quite surprised to see that the average length of content that Twitter users seem to like is over 1,000 words. It’s just nice for me to have some ‘real’ data. I see far too many people spouting what they think works rather than looking at what actually does. Home What the F ? Cloud Living Say "Hi!"
    [Data, Research] How You Can Benefit from Real Time Search » Techipedia | Tamar.
    All of this data that is posted is changing everyday – so most of today’s updates won’t be relevant tomorrow. real time search engine allows you to scour all of this data to see what’s being said right now about any given topic. For example, if you wanted to research historical information, like to learn what year World War 2 ended; or if you wanted to find out how many games your favorite professional team won last year, a traditional search engine will get you this information. It was recently reported that there are over 50 million updates posted to Twitter every day.
    [Data, Research] Improving Your Ad Clickthrough Rate: the Definitive Guide
    There has been some research about the study of how people look at websites and most have concluded that people browse websites in an F-shaped pattern, meaning that they will read the title and then move their eyes down the left-hand side of the page, occasionally flicking their eyes into the content if something catches their attention. Full images and writeup of the study that produced these data can be found here. The one that I have found through my own research to have the greatest click through rate is the AdSense link unit 15×468. Understanding ad blindness.
    [Data, Research] The 6 Most Shocking Online Marketing News Headlines of October
    Their latest effort could be the best by far: an innovative twist on big data with vampires. Forrest Research Declares Content Distribution is Queen. Do you think October was a quiet month for online marketing news? Quite the opposite, actually. This months’ online marketing news is enough to send many experienced marketers into shock. Once you recover, it could be time to seriously rethink your strategy. Not only is Facebook losing market share among younger consumers, Google’s lost the respect of some of the most famous marketing minds around. Except among teens in the US.
    [Data, Research] Social Customer Service Is the New Heart of Marketing
    This webinar was sponsored by  Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care.
    [Data, Research] The Michael Sampson Company Limited: 7 Pillars of IT-Enabled Team Productivity
    Shared Access to Team Data. Location-Independent Access to Team Data, People and Applications. Related Research. The Michael Sampson Company Limited. Improving the capability of teams that cant be together, to work together. Welcome. The Michael Sampson Company. Three Areas of Focus. Values and Principles. Michael Sampson. Conference Schedule. Contact. Scenarios and Possibilities. Focus: How can we improve work practice? Resources and Consulting (reports, blog posts, engagement options). Technology Planning. Focus: How do we choose the best tools? Business Maximization.
    [Data, Research] The 3 “Ly”s of Social Media
    But it’s not really about the bits and bytes and data and Dick Costolo, is it? That’s the second most important “ly&# – the satisfaction of being able to interact with each other and with companies in a semi-human fashion (well documented in ExactTarget’s (client) Subscribers, Fans, & Followers research). Tweet Sure, the gadgets and gizmos and the apps and androids of social media make it more convenient for us to interact with one another, and with brands. It’s why exile used to be a punishment literally worse than death. etc.).
    [Data, Research] The 7 Most Strategy-Changing Marketing News Headlines of November
    Major research firms revealed that email usage is slipping, and brands are struggling to find. Affinity Data the New Keyword Research? surely be Google’s quiet decision to start withholding keyword data. especially when it comes to big data and mobile marketing: Image credit: SearchEngineWatch.  . Once again, it’s been a pretty wild ride through the marketing news arena in November. The little. app that could, Snapchat, shocked almost everyone when they refused to sell for the staggering. talent to hack their analytics. Join us as we. While there’s no easy.
  • ADAM SHERK  |  WEDNESDAY, MAY 12, 2010
    [Data, Research] Borrowing Content Was Happening Long Before Blogging
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? We poached material constantly, from newspapers, from other publications — even from Time. Copying from Time was a fact-checker’s dream, because we knew they took accuracy very seriously over there.
    [Data, Research] Google Living Stories – Just Snazzy Topic Pages or is Google on to.
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Living Stories – Just Snazzy Topic Pages or is Google onto Something? So bottom line, are Living Stories a good idea?
    [Data, Research] News Sites: Tame Your Blog Tags
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites: Tame Your Blog Tags by Adam Sherk on February 19, 2010 Ever notice all the tags that some blogs add to their posts?
    [Data, Research] Listening to the Online Conversation
    Social media offers you the opportunity of doing in-depth research, listening to conversations and hearing feedback we’ve never had access to before. There are tools to mine that data and get intelligence that can inform your PR strategy and hone the messaging. Based on this data Hennessy created a tour called Hennessy Artistry. For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. The Internet changed that. Listen, learn and respond.
    [Data, Research] How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month
    You’ll hear this advice often, and unless you’ve got glaring problems like editing issues or terrible research habits, it’s going to be difficult to apply. Perform Original Research. Create a survey that fills a need for information in your industry, promote the heck out of it, and publish your results (after adequate analysis and data scrubbing). Figuring out how to start a blog isn’t the hard part. It isn’t easy, but I’ve succeeded at growing traffic to a new blog 1000% a month for 9 consecutive months with some pretty scrappy content creation and promotion tactics.
  • DAVE FLEET  |  TUESDAY, JUNE 15, 2010
    [Data, Research] Sysomos Audience Moves Towards Measuring Social Media ROI
    For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. Of course, it doesn’t remove the hands-on targeting and tailoring work that goes into each project, but this kind of data would still be immensely valuable. Social media ROI is a hot topic right now, as social media begins to (slowly) mature. After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sales.
    [Data, Research] Search Engine Marketing Job Opening
    Thorough keyword research / selection. o On-page optimization. Making strategic decisions based on performance data and budget. TouchStorm , a leader in online editorial video, has a job opening for a search engine marketer, someone who knows both search engine optimization and search engine marketing (PPC). Here is the job description, as recently forwarded to me: Search Engine Marketer (SEO, SEM), TouchStorm. Digital video is a shiny toy that delivers fantastic results in the right hands. We believe in editorial video and use it to create massive reach and engagement.
    [Data, Research] Pinterest Breaks Through to the Top 50 Websites!
    The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 As a research tool to explore topics from people and companies you follow. Wow, did we see this one coming? million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy. According to , Pinterest has a higher referral traffic than Twitter, although number one in the ranks is the very well known social media company , Facebook.
    [Data, Research] How to Improve Content Success by Up to 500% with SnapApp
    All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. Can you get this data up front so that I don’t have to ask that question or these nine questions, four questions, whatever they are in the sales process?” You’re actually looking at the live marketing team data. So what’s interesting is we have these different fields where we’re collecting data and we’ve mapped them. So now on the Salesforce side again live data. Think about that.
    [Data, Research] Macklemore, Upworthy, and Content Marketing Strategy News of the Week
    According to all of the latest case studies and research reports, digital brand publishing is growing faster than ever. Gregory Ciotti’s analysis on the Kissmetrics blog is spot-on, and driven by Upworthy staff member’s quotations and data. Inspiration and motivation can come from some rather unlikely places. From independent rap superstars who gain a following without the backing of a record-label, to a content curation website which focuses primarily on positivity, the incredible power of content shines through this week’s top stories on content marketing strategy. With over 2.2
  • ADAM SHERK  |  FRIDAY, MARCH 12, 2010
    [Data, Research] Video Interview: Rupert Murdoch He Don't Like Search So Much
    Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Free Tools for Monitoring Hot Search Trends Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.
    [Data, Research] The Structure of a Proper Client Proposal That Will Land You a Blogging Gig
    As much as possible, try using research data when talking about problems. Research content for their audience, show a couple of popular posts, and suggest similar topics that will do well. Whatever their goal is, spend a little time doing research, and include your recommendations. This is a guest contribution from Karol K. Struggling to make money blogging, aren’t you? SEO doesn’t seem to work for you. Neither does social media. And don’t even get me started on commenting on other blogs and online forums … it’s just noise. It will pass.
    [Data, Research] Content IS your Brand
    Because of Google – everyone today has access to research that we have never had before. Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. So when you are considering a purchase what's the first thing you do – Google it. In Web 1.0 we saw companies create websites as outposts of their companies and immediately everyone had to have one. But in today's Web 2.0 world all you have now is your content. used to hate hearing in the Web 1.0 world – content is King. But you know what? It came true.
    [Data, Research] Top 10 Reasons The New York Times is Really Putting up a Paywall
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. Most likely the result will fall somewhere in between. But I gave it a shot. It happens.
    [Data, Research] A Comparison of Social Advertising – Digg, Facebook, Reddit
    Sources [ 1 ][ 2 ][ 3 ] [ 1 ] [ 1 ] [ 2 ] + Own data Own Data Own Data Target Level Category Home (50 options) Any subreddit (hundreds) keyword targeting section targeting keyword targeting The data available on each online advertiser was sparse to say the least. In the end, we included some of our own data to give a more complete picture.Our assessment of the situation is as follows; – Most data we could find indicated that it is VERY expensive to advertise on Digg for the amount of click-through you get. 01% (.01% 01% – 5%) 6.49%.01%
    [Data, Research] The Commonsense Time-saver We All Missed
    Google —the most powerful research tool in the world. Bonus: Apply this concept to other areas such as analyzing data on various websites. This guest post is by Stephen Guise of Deep Existence. You’ve been wasting time in the blogging process, whether you know it or not. When I reveal this simple idea, it will figuratively smack you in the face with its clear benefits. It’s not that your current method is bad. just happened to stumble upon an intuitive time-saver that will help you. Use a dedicated bookmarks toolbar folder for new posts. Probably not. Sorry Yahoo!
    [Data, Research] 28 Resources from My Internet Marketing Toolbox
    Analytics & Research In a survey across thousands of large companies who actively monitor their stats online, only 35% stated that they actually changed their website based on what they saw. There are three modes: Overlay (click data), Heatmap (popular areas) and Confetti (each individual click on the page). Home What the F ? Cloud Living Say "Hi!" You are here: ViperChill » Business » 28 Resources from My Internet Marketing Toolbox 28 Resources from My Internet Marketing Toolbox Written by Glen, this post has 78 Comments Have you heard of Matt Wadsworth? Hahahaha!
    [Data, Research] Don’t Let Your Brain Destroy Your Blog Business
    Your brain is pretty clever.  It doesn’t know everything and it knows that it doesn’t know everything, so it’s become incredibly efficient at painting a picture of yourself and the world that’s based on limited, incomplete and inaccurate data. ” Social psychologists call this  motivated reasoning , and recent research using FMRI brain scans shows that when you make a logical, objective assessment of what’s in front of you, it is in fact anything but logical and objective. This guest post is by Steve of The U.S.
    [Data, Research] Social Pros 12 – Derek Halpern, Social Triggers
    Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. They released a lot of data from the past three months, and they’re basing their findings on 327 billion ad impressions from 235 advertising clients. They basically have aggregated some of their client data. All these data points are cut by geography. This is Episode 12 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Listen Now. The RSS feed is: [link]. The U.S.
    [Data, Research] Don’t Get Harpooned in a Whaling Scam
    Still, it’s still a major concern, with the majority of large data breaches caused by individuals who fall for phishing messages. Hackers begin by thoroughly researching the target and capturing as much information as possible, including direct phone numbers, email addresses, and contact lists. Even if the message appears to come from another executive, or your boss, it’s better to confirm than be responsible for the loss of huge sums of money — or a major data breach. It’s Monday morning. You arrive at work bright and early, ready to tackle the day. Congratulations.
    [Data, Research] PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions
    You can learn more about this at How to Stop Spam Bots from Ruining Your Analytics Referral Data. To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Research the names of brand managers. credit: Mick Russell. On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. We had wonderful speakers – Pamela Wilson from Big Brand System and Copyblogger , Heather B. Look at your life.
    [Data, Research] Zika: A Social Media Conversation Timeline
    As social data zealots, we wanted to widely monitor the Zika topic and examine the effect of the Olympic Games on this conversation in real time.  We leveraged Social Listening by Simply Measured, allowing us to widely monitor “Zika Virus” as a topic and zoom in on areas of interest through a dynamic dashboard. We looked for correlations in the aggregate data and aligned trends with specific events, supported by conversational analysis from Simply Measured. Data indicates the highest volume in six months, at 73.4k The Olympics are drawing to a close. Brazil is in turmoil.
  • VIPER CHILL  |  MONDAY, MAY 10, 2010
    [Data, Research] How to Build a Superblog: Insights from the Technorati Top 10
    That criteria, based on “Authority&# , is determined as follows: Authority is calculated based on a site’s linking behaviour, categorization and other associated data over a short, finite period of time. used data from which isn’t totally accurate but should give a decent estimation as to how much traffic these sites are receiving. Building a Superblog I already had quite a few ideas in mind about what it takes to build a Superblog which the research above has confirmed for me. always appreciate the anount of research you pass on. Thank you.
    [Data, Research] Monthly Trends + How to Instantly Triple Your Post Ideas
    Research the historical angle or backstory of an event. The combination of finding a trend and researching historical data yielded the post Filmmakers Who Started At Sundance. There are myriad stories hiding in history. A bit of research might reveal an angle you never considered. 9. For many bloggers, coming up with ideas for great posts is one of the biggest challenges. The good news is that if you have an idea for one post that will appeal to your readership, odds are, you have at least one more. How so? By covering a story from a different angle. Look for trends.
    [Data, Research] What are people searching for and where are they looking?
    Research Reports. Research Centers. But that was balanced out by the search for "data on a yacht." Data on a yacht. But we had no data for personal searches. Nevertheless, while not surprising, the data on where professionals are looking for information is discouraging. The wealth of data in the "hidden Web" is apparently untapped. How we will manage to apply automatic assessment and weighting factors to information to find the good stuff is certainly a research topic that will keep doctoral students going for a long time. White Papers.
    [Data, Research] How To Measure Your Social Media Efforts
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Social Media Ne.
    [Data, Research] Social Pros 17 – Maria Ogneva, Yammer
    Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Until something game-changing happens, like somebody very big or important loses their privacy data or something, even then it won’t really matter. For those of you who are not as familiar with Yammer, it’s an enterprise social network that brings together people that work in your company; content, conversations, business data, all together into a single location. Listen Now.
  • VIPER CHILL  |  MONDAY, APRIL 19, 2010
    [Data, Research] How to Make Money With Blogs & Blogging
    We currently have 1 UK mobile phone module with a video games price comparison module due by 1st May but are always interested to hear from affiliates who have price comparison data they might like to offer via the system. Home What the F ? Cloud Living Say "Hi!" You are here: ViperChill » Income » $0-$5,000 Per Month: How to Make Money with Blogs $0-$5,000 Per Month: How to Make Money with Blogs Written by Glen, this post has 115 Comments Note from Glen : At your request, I’ve added a Print option to the bottom of all posts. Just something to think about. Thanks man!
    [Data, Research] Build Your List Before You Launch, Using Launchrock
    Since viral marketing tactics are only one piece of the puzzle, though, you should take into account keyword research while crafting your title as well. The best way to make the decision about which social networks to prioritize is to make a data-driven decision. This lack of integration is troubling to me, but fortunately Launchrock makes it easy for you to export your data in a.csv format that is then easily imported into a system like Mailchimp, through Launchrock Insights. This guest post is by John Doherty of Distilled NYC. If so, this post is for you. succinct. link].
    [Data, Research] What Horrible Things Did Time Magazine Do in 1964?
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk What Horrible Things Did Time Magazine Do in 1964? So what was up with Time magazine in 1964? They printed stills from it. Out of order.
    [Data, Research] How I Expanded the Demographic of My Niche Blog to Include Every Person Online
    knew I needed to take stats data with a pinch of salt, but there must have been some truth to them after all. But my research had shown considerable demand for such material. This guest post is by Sonal Pandey of Tap Easy. Some things don’t get better with time. This was going to be one such case. Here I was, sharing an awesome technique capable of changing lives, but not many were paying attention. My niche had the perfect demographic—open-minded, receptive, and suitably educated, with interests ranging from psychology to health and fitness. It got worse. Stats sleuthing.
    [Data, Research] Twenty Theses for Government 2.0, Cluetrain Style | Social Media.
    You do not work in a place that just can’t just use social media because your data is too sensitive.  Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media Twenty Theses for Government 2.0, This is even more true now.  Ever since President Obama’s “Transparency and Open Government&# memo was issued a few weeks ago, it seems that every one of our clients is asking about social media.  Be humble. 
    [Data, Research] 872 Subscribers in 24 Hours?!
    Here’s the fully baked way of getting it done: Releasing a book: Research exactly what angle will most interest your audience, then do the work to create the best possible book that you can ( reaching out to 30 industry experts and soliciting chapters from them if necessary). Doing a survey: Come up with a series of questions to which data-driven answers would be valuable to your audience, and then crafting a detailed survey to gather that information. This guest post is by Danny Iny of Firepole Marketing. Could you get 872 new subscribers in just 24 hours? No, not necessarily.
    [Data, Research] Set a Posting Schedule that Encourages Shares and Pageviews
    The following information was taken from data received in 2011 (social shares apply to Facebook and Twitter). According to research, content posted on Thursdays gets more shares than any other day—10% more in fact. This guest post is by Lindsey Dahlberg of We’ve all heard the saying, “great content gets shared.” But what happens if yours isn’t getting shared? Does that mean you don’t have great content? Not necessarily. It could mean you have top-notch content, but you’re not posting it at the most opportunistic times of day. Social shares. Best days.
    [Data, Research] How to Curate 6,000 Pieces of Content This Year
    Spinning Data into Content. Instead, they use one piece of data – a research report, for example – and spin it into many different pieces of content telling individual stories from the report tailored to specific demographics. Todd Wheatland, Kelly OCG @toddwheatland. Todd Wheatland, VP of Marketing at Kelly OCG, joins the  Social Pros Podcast  from Content Marketing World in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content. Listen Now .
    [Data, Research] YES, WE CAN: Measure Social Media
    This is called “new media&# for a reason, as this is so new, there wont be enough data to commit ROI to the company but you can surely  define some very basic assumptions to measure the “size of the risk&# and find an estimate break-even point. Pick a tool and undertake research There are several tools, both paid and free, to measure Social Media impact. As a thumb rule, I usually request the Agency to allocate 5% of the budget to research whenever we are trying a new vehicle. Define the “R” – Define the expected results? New: Prezi Meeting iPad new iOS4.2:
    [Data, Research] Say Goodbye To Clicking And Swiping
    group of PhD students from the MIT Media Lab and researchers from Microsoft Research have come up with a new kind of wearable: a temporary tattoo, that can turn into a touchpad, remotely control your smartphone, or share data. The researchers say you can design a circuit, using any graphic software, stamp out the tattoo in gold leaf (which is conductive to electricity), and then apply other commodity materials and components that would make the tattoo interactive. According to the researchers, the primary goal is to boast about how much time you invest in your looks.
    [Data, Research] Social Media Budget Ratio in B2B Marketing
    One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget –  and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. So here is my take …. Tweet This! Digg this!
    [Data, Research] Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management
    Of the companies we interviewed for our research, all were using at least one of these tools. Back to top Research by our colleagues shows how differences in collaboration are correlated with large differences in corporate performance. 1 Our most recent Web 2.0 By contrast, our research shows the applications that drive the most value through participatory technologies often aren’t those that management expects. Managers stay abreast of their progress and provide direction by using tools that make it easy to mine data on workflows. First time here? work Web 2.0
    [Data, Research] Six Links Worthy Of Your Attention #22
    "A hot newish topic is data visualization and infographics - the processing of complex data into easy-to-understand and visually stimulating images. Morgan Stanley's technology research team put together this super-comprehensive look at the state of the online world. Most of the data is both surprising and inspiring. data visualization. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " (Alistair for Hugh). Mind Wide Open - The Psychologist. " (Alistair for Mitch). bitcurrent.
    [Data, Research] Curated computing is no substitute for the personal and handmade
    The Apple software (including Boot ROM code), any third party software, documentation, interfaces, content, fonts and any data accompanying this License whether preinstalled on Apple-branded hardware, on disk, in read only memory, on any other media or in any other form (collectively the “Apple Software&# ) are licensed, not sold, to you by Apple Inc. (“Apple&# ) for use only under the terms of this License. Im all for it. But theres something important to note about all these curatorial roles I enjoy: none of them are coercive. Second, the tailored. You dont like it.
    [Data, Research] Twitter Misleads. Bloggers Take the Bait. About that Facebook vs. Twitter Infographic…
    Hopefully others can see through that (and bloggers do their own research), but mostly, I hope this agency notifies bloggers of their serious inaccuracy. Back in April I shared how Twitter was misleading the media and its users into thinking the numbers it was reporting were comparable to Facebook’s. The Infographic, created by Digital Surgeons , which is supposed to be a “Digital Marketing Agency&# , boasts a whole bunch of figures based on a total user base of 500 million for Facebook, and 106 million for Twitter.
    [Data, Research] Social Pros 27 – Jeremiah Owyang and Rebecca Lieb
    Read on for insights from Jay Baer  plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Rebecca Leib , both from noteworthy, social media and content analyst organization, Altimeter Group, who put together some very fascinating research recently. Listen Now.
  • ADAM SHERK  |  TUESDAY, JULY 28, 2009
    [Data, Research] Article Highlights: Good for Users, Good for Search Engines
    Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Great Example of a Multimedia News Article from Google News Now Recrawling Updated Articles Do People Search for “Breaking News”? Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.
    [Data, Research] Blog Smarter: A Step-by-step Strategy to Boost Your AdSense Earnings
    Also, on the left sidebar, change the type of match from “Broad” to “Exact” (this is to ensure the data will be more reliable). don’t be afraid to spend some hours researching and composing it). This guest post is by Daniel Scocco of Let’s start with a question: What’s the single most important factor when it comes to making money with Google AdSense? It’s organic traffic (i.e. traffic from Google and other search engines). Here’s a simple example to illustrate the point. How come? The long tail.
    [Data, Research] I Hope News Corp Does Block its Content from Google
    Why An Exclusive Wall Street Journal (or News Corp) Deal Wouldn’t Help Bing Jeff Jarvis also has some good thoughts on the topic: Murdoch madness Nose, face, cut, spite: Blocking Google And Bill Tancer from Hitwise has pulled data showing just how important search engine referral traffic is to The Wall Street Journal and newspapers in general: News Corp. It would also be interesting to see how Microsoft addresses the financial realities of trying to extend such an arrangement to a larger group of publishers. – If You de-Index Will They Still Come? News Corp. Google-less?
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