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  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, MARCH 10, 2010
    [Data, Research] Advice for a New Internet Marketer (or How to Spot Internet.
    Not just a number cruncher but someone who can analyze Google Analytics data and other data to suggest profitable solutions. Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Opinion , Search Engine Optimization > Advice for a New Internet Marketer (or How to Spot Internet Marketing Snake Oil) Advice for a New Internet Marketer (or How to Spot Internet Marketing Snake Oil) by Tamar Weinberg on March 10, 2010 Share I met her during my freshman year of college, though she was two years my senior. At all. Woohoo!
  • THE WAY OF THE WEB  |  TUESDAY, MARCH 10, 2015
    [Data, Research] Friendfeed and GigaOm announce closures as Apple launches new products
    There’s no official news beyond the April 2015 closure date , but there is some unofficial code on Github to export your data if you wish. It since acquired PaidContent, launched a paid Research area and various events etc. While Apple launched new products including MacBooks and Watches, two pioneering services announced they would be closing. Friendfeed was a useful social network which combined short updates similar to Twitter with the ability to easily collect and aggregate your content from a huge variety of sources, into one feed.
  • KIKOLANI  |  TUESDAY, SEPTEMBER 20, 2016
    [Data, Research] 6 INSANELY Useful Tools to Take Your Blog to the Next Level
    That’s just the basic, many doesn’t include the data that goes into the infographic. You need to pay more if you want them to do the research. Want to take your blog the level? While I understand ‘next level’ can be subjective to each blogger’s journey, I’ll share tools that can help you achieve more: Traffic. Social Media shares. Subscribers. Sales. What do I know about this topic? started my first personal blog back in 2008 and that failed miserably. It’s been quite the ride. That blog has been featured on. Huffington Post. Buzzsumo. Hemingway.
  • TWIST IMAGE  |  SATURDAY, NOVEMBER 26, 2011
    [Data, Research] Six Links Worthy Of Your Attention #75
    That notwithstanding, this Blog post digs into the data and analytics of how Facebook compiled this very interesting dataset. Facebook's research is culled from over 700 million Facebook users - which is more than one tenth of the world's population. Big data FTW!" Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "We're seeing a lot of police activity in the US these days, and much of it is violent. But police forces seem to have just as much force as armies, with none of the constraints. Yikes."
  • JUSTIN LEVY  |  THURSDAY, SEPTEMBER 23, 2010
    [Data, Research] 19 Marketing Experts Share Tips and Insights – Inbound Marketing Summit 2010 Preview
    We gathered all of the responses, analyzed all of the data, and have released a free ebook with the results of the research. We were interested by some of the data including the prediction that social media will drive more business value than SEO by 2013 and that over the next 3 years Google and Facebook will decline in importance while something new (and currently unknown) will emerge as the most important website or service. We had a total of 19 speakers respond, including Chris Brogan , David Meerman Scott , Dharmesh Shah , Steve Garfield , Scott Stratten and more.
  • PROBLOGGER  |  TUESDAY, FEBRUARY 3, 2015
    [Data, Research] Why You Should NOT Start a Travel Blog
    Your article has to optimised up the wazoo…SEO, key words, outbound links, internal links, attention grabbing headlines, the right URL, meta data…I think my head is going to explode! haven’t even mentioned things like research to keep up with the ever-changing world of blogging, networking, creating products to sell, pitching for paid media junkets, etc., From my research, it seems like any blog that is making serious money started around 2007, give or take a year or two. This is a guest contribution from travel blogger Chris Appleford. Well guess what? Here’s why…. Effort.
  • SOCIALTIMES TWITTER  |  WEDNESDAY, JULY 27, 2016
    [Data, Research] A Complete Guide to Twitter’s Q2 2016 Earnings Call
    Twitter Engage , a new companion application for iOS, helps creators better understand, engage and grow their audiences on the go with real-time data and insights. Magic Pony’s interdisciplinary team includes alumni from some of the top labs in the world and complements our existing team of engineers, data scientists and machine learning researchers who are dedicated to improving the core Twitter experience. Twitter reported its second-quarter-2016 financial results Tuesday, and Wall Street was far from overwhelmed. Product overview. No. 1 is around on-boarding. to 11 p.m.
  • PROBLOGGER  |  SUNDAY, FEBRUARY 10, 2013
    [Data, Research] The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities
    Contrary to what many believe, finding such guest posting opportunities does not have to involve hours of research. To accomplish this, either refrence the data displayed on the blog, or identify the number of subscribers using Google Reader (this is not as accurate a method, though). Check competitive data sources. Try Compete, Quantcast and Alexa, but be aware that none offer completely accurate data. This guest post is by Traian of Pitstop Media Inc. There is no guarantee that just because a website is accepting guest posts, it is reputable or credible.
  • GEOFF LIVINGSTON  |  MONDAY, FEBRUARY 24, 2014
    [Data, Research] #xPotomac14: Israel and Corbett Take on the Internet of Things
    Why is it so important for marketers to consider the use of this kind of data in their work with customers? The data will also allow retailers to position items on display with much great effectiveness. Simulaneously windshields,and closet mirrors are become screens for data and entertainment. Businesses have come to understand that it is not just about push, but is an amazing place for gathering real time sentiment and data. iStrategyLabs and DC Tech Titan Peter Corbett is presenting at xPotomac this February 28th with a discussion on The Internet of Things.
  • SHERRILYNNE STARKIE  |  SUNDAY, JUNE 2, 2013
    [Data, Research] Third Tuesday feat. Craig Silverman
    First look: Spundge is software to help journalists to manage real-time data streams [link] via @NiemanLab #3TYOW. Content curation’s real value: provides raw material to collect research and spark new ideas #3TYOW. At last week’s  Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. Content curation is collecting relevant online editorial content and organizing and republishing it to make it findable and useful. inspiration #3tyow.
  • SOCIAL SELLING MASTERS  |  MONDAY, JULY 11, 2016
    [Data, Research] 5 Underrated Content Marketing Tools
    Rank Tracker – keyword research, rank and and traffic monitoring. Content marketers occasionally need to present data, and presentation is key when it comes to statistics. Experienced content marketers are no stranger to tools like Hootsuite, Buffer, Google Analytics, Evernote, MailChimp, Crazy Egg, Ahrefs, or Moz Analytics. These are just some of the most commonly mentioned tools that should be included in the arsenal of any content marketer worth his salt. In a way, they’re standard tools of the trade. SEO Powersuite.  . To quote a hackneyed phrase, “Content is king.”
  • BILL HARTZER  |  WEDNESDAY, NOVEMBER 27, 2013
    [Data, Research] 29 Things That Every SEO Should be Thankful For This Thanksgiving 2013
    Truly, if we didn’t have the concept, we wouldn’t have services such as Majestic SEO, Link Research Tools, A Hrefs, Conductor, or a lot of the other SaaS tools that you and I use every day. Makes our lives so much easier when we can save all our files in he cloud and have access to the data from any device. Lots of good data that seems to be accurate most of the time. It’s the day before Thanksgiving, November 27, 2013, and that’s got me thinking: as an SEO in 2013, what should we be thankful for? Software As A Service. Links. Go figure. 3. Twitter.
  • FREELANCE SOCIAL MEDIA  |  WEDNESDAY, MARCH 12, 2008
    [Data, Research] The End of the Web Consulting as We Know It
    Usually the most effective way to determine what would work would be to conduct extensive market research through surveys or focus groups, both of which take a great deal of time and resources. Google’s Website Optimizer puts the power of the large consulting firms into the hands of the site owner. I was amazed at how easily it was to set up the tests and how profound the initial data was. I am now obsessed with checking the stats and can’t wait to start the next test. will keep you posted on the results of the tests and keep you up to date on my impressions. Media.
  • THE NEW STRATEGIST  |  SATURDAY, AUGUST 27, 2016
    [Data, Research] The Best Money You’ll Ever Spend on SEO, Social, and Content
    beautiful piece of software, with all the data dots connected, and all the keyword bells and social media whistles that you could ever ask for? Once those two writers begin to develop synergies, sharing valuable research, conducting brainstorming sessions, etc, you’ll find that your content team becomes more than just the sum of its parts. People give you the ability to action what you’ve been told by all the data that you have in your analytics tools and platforms, and put in motion all the advice coming from your agencies and consultants. An investment in great people.
  • SIMPLY MEASURED  |  THURSDAY, JANUARY 19, 2017
    [Data, Research] How Jordan’s Followers on Twitter Skyrocketed in Just 3 Weeks
    In the data period of this study (11/1/16- 12/31/16), Jordan ran their new ad campaign, Defy the Monstars, and re-released the classic Air Jordan Space Jam 11 shoes, celebrating the 20th anniversary of the Space Jam film starring Michael Jordan. In the data period, 67% of Jordan’s posts included a photo, which contributed to over 81% of the brand’s overall engagement. As Twitter’s own research suggests,  photos drive 35% more Retweets. When Twitter went public in November of 2013, the network boasted 230 million monthly active users. Source: Mashable. Defy the Monstars.
  • WRITTENT BLOG  |  THURSDAY, JULY 25, 2013
    [Data, Research] 10 Actionable Blog Tricks to Skyrocket Your Sales
    The internet and mobile technology have revolutionized the way that consumers research organizations, and many prospects who find your website through organic search simply aren’t ready to make a purchase. Use Better Keyword Research. Generating more conversions and sales from your blog requires better targeting, which can be achieved through more effective keyword research. Take a deep, honest, data-backed look at what prospects have to lose if they don’t become your customer. 8. 89% of consumers use search engines as a tool in purchase decisions. Unlikely.
  • THE MARKETING BLOG  |  THURSDAY, JULY 22, 2010
    [Data, Research] Dear Airtel: It is about Customers & Conversations
    remember facing a problem with data card when I shifted to pune and their executives were so arrogant… It was a pathetic experience with them!! Home About In the Media Startup Life: Diary of a First Generation Entrepreneur My Contribution at PaulWriter.com July 22, 2010.4:44 pm Dear Airtel: It is about Customers & Conversations Jump to Comments It was one of those evenings, when we were not in a mood to work. The day had already gone by and the office was half-empty. Thinking what to do, we thought of decorating our office with some quotes. The worst was yet to come.
  • SOCIAL MEDIA CITIZENS  |  TUESDAY, MARCH 13, 2012
    [Data, Research] Interview with Community Manager: Ben Martin
    As for actual blogs, SocialBakers.com is invaluable for taking a data-lead approach into Facebook insights and should be in the bookmark of absolutely any CM who manages a community on Facebook. If you’re not spending time engaging with the community, then you should be spending that time doing your research and working out ways to improve it. G: How do you attract new community members? B: I’m very fortunate to be working for a well-known software brand so having that name behind us helps greatly. Ben Martin is Global Community Manager at AVG. On-site communities (e.g.
  • AGGREGAGE  |  THURSDAY, SEPTEMBER 26, 2013
    [Data, Research] Two Professional Association Partners Launch New Sites
    For AMCF which utilizes value-driven program, research and communications to further its goals, Management Consulting Connection becomes an important part of their offering to help management consulting firm management stay on top of the issues that affect their success. Top 12 Data Center Trends thru 2015. The Association of Management Consulting Firms (“AMCF”) and the Association of Information Technology Professionals – Los Angeles (“AITPLA”) have both recently launched sites using the Aggregage technology platform. AMCF has launched Management Consulting Connection. Curation
  • NEILPERKIN.TYPEPAD.COM  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Data, Research] The Future Of Content Curation
    There's good reason to - according to the Pew Research Centre science accounts for 10% of all stories on blogs but only 1% of the stories in mainstream media. Partly because there's been a number interesting pieces I've read about the subject recently, and partly because I think it is yet another area where traditional practices are being disrupted but we certainly don't yet have all answers. With an explosion in the amount of content vying for our attention, quality content curation of all kinds has a high value. The real value in social curation is relevance.
  • KIKOLANI  |  FRIDAY, JUNE 24, 2011
    [Data, Research] Fetching Friday – Resources Mashup & Sloths
    80+ excellent examples of creative contact and web form designs – attractive in-page forms to receive data from users on your website. The ultimate guide to keyword research – 15 resources to finding keyphrases for your niche plus a detailed explanation of keyword research for bloggers and affiliate marketers. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. Business / Career. Also featured in Forbes.
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 16, 2012
    [Data, Research] Social Pros Podcast – Justin Levy, Citrix Online
    ” Jay : You guys have so many interesting charts and graphs from the research that you do. It’s not infographic, though you have done some infographics, but part and parcel what you do is you’ve got a lot of interesting individual data points. I can certainly see a circumstance where Pinterest would be a play there. There’s been a re-focusing on the visual presentation of data. wanted to talk a bit about some research that was published , I think, this week by Digitas , or sponsored by Digitas. Listen Now. The RSS feed is: [link]. told you so.
  • SOCIAL AND LOGICAL  |  FRIDAY, DECEMBER 3, 2010
    [Data, Research] The Spirit of Engagement
    They offer a sense of security, although there are many instances when relying too much on quantitative data can be detrimental to innovation. Yes you can look at behavioral data to see what types of content get the highest numbers. Behavioral data can be used as a general gage to see what your audience is interested in. Research can obscure the obvious. flood of data should never be allowed to wash away your common sense and your own feeling for the market. Social Media & Common Sense. Pretty silly isn’t it? Check out 9:30 in the video clip below.
  • TWIST IMAGE  |  SATURDAY, JULY 27, 2013
    [Data, Research] Six Links Worthy Of Your Attention #162
    "This sounds like a HuffPo fluff-piece, but it''s actually research from Harvard associate professor, Michael Norton. I won''t spoil the twist for you; play it and see what happens. "If an album is an app, and its terms of service leave listeners wide open, is the future of music data mining? "Alistair talks a lot about the ''quantified self,'' a movement to use various apps and devices capture and analyze data about yourself: your sleep habits, caloric intake, distance walked each day, etc. " (Alistair for Hugh). Billboard seems to think so."
  • PROBLOGGER  |  MONDAY, FEBRUARY 7, 2011
    [Data, Research] 6 Ways to Sell a Website, and 4 Ways Not to Sell One
    On one of the bigger marketplaces like Flippa , it’s important to remember that people value revenue data or profit information above anything else. Research successful website sales before listing your own. The types of statistics I’m talking about are total pageview information—generally information that has no tie to real profitability—or data about how much traffic your website generates in total. Instead of offering this type of information to potential bidders, highlight your website’s strengths and offer real data to buyers.
  • PROACTIVE REPORT  |  THURSDAY, OCTOBER 8, 2015
    [Data, Research] Why the Quality Content Bar is now 10X
    An excellent explanation of how to research and create the kind of content that Google loves.  Writing for the web, keyword research, SEO, visual content and data mining are all digital skills you need to succeed in PR and marketing today. Watch the video. Note his comment about how visual content can make the difference. Content Marketing content google online PR SEO
  • TECHIPEDIA: TAMAR WEINBERG  |  MONDAY, JULY 21, 2008
    [Data, Research] Quantum Entanglements: The Social Media Scandals
    There were inconsistencies in the medical aspects of the story, conflicting personal data on various websites including some question as to age and birth date, and a dearth of pictures, some of which were clearly photoshopped to remove logos from sweatshirts. Reply skateboard1 July 21, 2008 at 2:53 pm Great job Karen! I’m so proud of the amount of time you put into researching this, that I don’t even mind cleaning up the pizza cartons and beer bottles you left in it’s wake. Smile, I’m sending you some sunshine. Did your room just light up? Ask for proof.
  • PROBLOGGER  |  SUNDAY, AUGUST 23, 2015
    [Data, Research] How to Drive Traffic to Your Blog Through Your Archived Material on Facebook
    Write the video meta-data the same as you’d write a sales letter: Title – Give the video a short, descriptive and punchy title. We’ve got to do more research, but it doesn’t seem to hurt. This is a guest contribution from Jonathan Goodman. love discovering systems that work in the background so you can focus on your blog. What I’m going to detail is like the concept of compound interest. At the beginning, the effects will be small  – but over time, as the system continues to work and you keep adding into it small bits, it becomes a monster. It involves Facebook.
  • JEFF ESPOSITO  |  TUESDAY, JUNE 2, 2015
    [Data, Research] Twitter Audience Insights – Late to the Party, but Valuable Addition
    Research: One of the things that made me chortle a bit when seeing Audience Insights was the ability to look at and compare demographics vs. that of Twitter’s universe. Many social media managers will discredit a platform or network because you can’t get real data or “my customers aren’t there.” The later often comes in taking industry reports as gospel and not in primary data points. Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. common question asked is what are these tweets generating?
  • PROBLOGGER  |  SUNDAY, NOVEMBER 8, 2015
    [Data, Research] A 3-Step Blueprint for Smart Affiliate Marketing
    Do extensive research. Research backed and in-depth articles always perform well in search results. Make sure your content is well researched and backed by data and also includes several images. This is a guest contribution from Anil Agarwal. Building a blog that gets huge traffic isn’t necessarily hard, but converting that traffic into sales can be. Most people think they can make a living online by increasing their website traffic. In reality, though, it’s not about any old traffic- it has to be targeted. Are you ready? Let’s jump into the details. Do you know why?
  • UNSPOKEN  |  WEDNESDAY, MAY 14, 2014
    [Data, Research] Play Ball! 4 Ideas for Home-Run Social Media Marketing
    This social data lets you target clients more accurately, created better segments, and adjust customer engagements to be more satisfying. How to Use Social Media for Marketing Research. So many brands struggle to use social media effectively. Spending precious time on marketing efforts that are not producing just costs you money. How can you really hit the ball out of the park with your social media marketing efforts? Missing the Pitch: Why Your Methods Are Failing. Social media sites can change the way they display information any time. Plenty of other factors could be involved.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 15, 2015
    [Data, Research] [Interview] @CKBurgess, @BlueFocus and the @SocialEmployee Revolution Come to @SpeakingDotCom #SocBiz #SocialEmployee
    In an age where communication and data sharing tools continue to reach new heights year after year, we need a workforce capable of adapting to new processes, which takes both the right skills and the right mindset to succeed. AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair. With this in mind, we are proud to join Speaking.com (@ SpeakingDotCom ) in our quest to bring cutting-edge social business practices to workspaces of every size—and in every industry.
  • THEFUTUREBUZZ.COM  |  TUESDAY, OCTOBER 12, 2010
    [Data, Research] Content Aggregation For Links, Traffic And Buzz
    Two quick examples Most Popular Posts:  May 2009 42 Marketing Lists from The Future Buzz Aggregation idea 5 Interesting stats, facts or figures from your niche Why this works People are always on the lookout for useful stats, facts and figures – especially in cases they can use that data to support their own decisions.  From my short experience (about 6 months) it is hard and you need to research a lot! like to refer to specific, valuable online data as granular content. They take a lot of effort to do properly, but in the end they are too valuable to ignore. Perfect.
  • KIKOLANI  |  TUESDAY, FEBRUARY 23, 2016
    [Data, Research] How to Get a 62.5% Email Opt-In Rate From Facebook Ads With Custom Audiences
    For example, if you’re trying to attract leads for a new social media course, look at the Facebook Ad Insights data for pages published by Amy Porterfield, Jon Loomer, Kim Garst and LKR Social Media. Similar to if you were researching competitors’ ads when building a Google AdWords or Bing Ads campaign. Another buck down the drain. You keep blowing through hard earned cash on Facebook Ads with the hope of building your email list. Experts like Rick Mulready and Amy Porterfield make it look easy to get conversions at $1 each. Is it time to call it quits? Maybe there’s still hope.
  • KIKOLANI  |  FRIDAY, NOVEMBER 30, 2012
    [Data, Research] Fetching Friday – Resources Mashup & Facebook Law
    If so, Blogging for Your Business will help you do everything including set up a WordPress blog, conduct keyword research, understand your online competition, build a strong social media footprint, and create a successful business blogging strategy. Tips for Handling (Not Provided) Data – It has been more than a year since Google announced its SSL enhancement. What follows are some thoughts and tips on how to handle the growing lack of data you receive from your organic visits. One Week Left for $10 eBooks from ProBloger. This eBook is normally $19.99. Read on.
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Data, Research] BIG NEWS! @TheEIU Announces Top 25 #SocialBusiness Leaders #SocBiz25 @TheEconomist #SocBiz
    Back in April, I announced my participation as a member of a special advisory board for The Economist Intelligence Unit ( @TheEIU ), the research arm of The Economist Group, which was tasked to help determine the Top 25 Social Business Leaders out there today. Data-driven decision-makers: Uses analytics to gain actionable insights into the performance and activities of stakeholders. Today, we are thrilled to unveil our list of the EIU’s Top 25 Social Business Leaders to the world. Also, please kindly use the hashtag #socbiz25.
  • KIKOLANI  |  FRIDAY, MAY 3, 2013
    [Data, Research] Fetching Friday – Resources Mashup & The Science of Productivity
    20 Data-Backed Ways to Upgrade Your Social Media Marketing – Get tips on how to improve your social media marketing that all stem from real research and data. Here is a breakdown of all relevant data from the latest research. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Featured Post. consumer laws.
  • STAY N' ALIVE  |  WEDNESDAY, JANUARY 19, 2011
    [Data, Research] FamilySearch.org To Discuss Living/Dead Relationship Technology With New RootsTech Conference
    One of my favorite things to do is research my family history. RootsTech, FamilySearch.org’s new Family History Technology conference, aims to get all the best minds in this industry together to discuss these challenges, and share new ways of approaching relationships and data archiving and retrieval in this life and beyond. The fact is I love technology that brings us closer together, both in real life, and the life beyond. That’s why I’m really excited for the conference FamilySearch.org is putting on for Technology professionals of all types called RootsTech.
  • PROBLOGGER  |  WEDNESDAY, NOVEMBER 30, 2016
    [Data, Research] How to Create Consistently Valuable Content for Your Blog
    Research by the Content Marketing Institute conducted in 2014 shows that roughly half of the B2B bloggers in the United States have trouble pinpointing the value of their content. Social media is of no lesser importance, as it is one of the largest sources of user data in the world. Doing something of value is a basic motive that drives us in doing pretty much anything in our lives. Writing is a passion and there is a little art in every piece of content we create, irrelevant of the topic or the reason why we put the words in this sequence on the sheet in front of us. SEO metrics.
  • WRITTENT BLOG  |  FRIDAY, MAY 3, 2013
    [Data, Research] A Refreshing Checklist for Your Content and Social Media Marketing Strategy!
    The list of these simple phrases should be completed after a keyword research according to the industry. Though “free” is claimed as a powerful motivating word, the recent Inbound Marketing Agents research shows that “value at no cost” is a more effective phrasing. 20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]. research by HubSpot explains why you should put “guru” to your profile, stay active on Facebook on weekends, ask questions, use links for retweets, always stay positive, and many more. Stay tuned!
  • CONVINCE & CONVERT  |  FRIDAY, JULY 3, 2015
    [Data, Research] It’s Time to Pay to Play
    To build relationships with influencers, Steve and his team tried to be as helpful as possible to the influencers they identified,  without asking for anything in return.  At BuzzSumo, they’re able to provide helpful data and research to influencers who can use it for their own benefit, turning them into advocates for the BuzzSumo brand. Steve doesn’t pay to play, but he does give away valuable data for free. When it comes to social media, you have to pay to play. So go ahead, give your content away for free. Mari Smith International, Inc. CEO, Mari Smith.
  • PROBLOGGER  |  THURSDAY, DECEMBER 1, 2011
    [Data, Research] On the First Page of Google? Now What?
    Proper meta data. good way to digest meta data is to view it as a miniature representation of your real page, sort of like a business card. After much research and contemplation, you can now find the answer in this article by visiting my page.”. This guest post is by Keith Bishop of Online Digital Junkie. If your goal is to publish a lot of meaningless content that doesn’t get read, then you’re in the wrong place. With time and proper SEO practices, visitors will likely show up on your site through search by using keywords that relate in some way to your page. Meta title.
  • WAXING UNLYRICAL  |  MONDAY, MARCH 30, 2015
    [Data, Research] Monday Roundup: Buzz Marketing a la Spring
    definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. ” Jonah Berger and Zoey Chen shared some helpful research via Harvard Biz Review  last year (the tips are still good, which is why you’re getting the post!). 4.  As we  approach the start of a new month (and Q2), Spring is in the air… and in our step. From silly jokes to hidden eggs, April brings with it spontaneity. So if your marketing feels as if it might be in a rut (already!), What about you?
  • WRITTENT BLOG  |  THURSDAY, JANUARY 23, 2014
    [Data, Research] How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month
    You’ll hear this advice often, and unless you’ve got glaring problems like editing issues or terrible research habits, it’s going to be difficult to apply. Perform Original Research. Create a survey that fills a need for information in your industry, promote the heck out of it, and publish your results (after adequate analysis and data scrubbing). Figuring out how to start a blog isn’t the hard part. It isn’t easy, but I’ve succeeded at growing traffic to a new blog 1000% a month for 9 consecutive months with some pretty scrappy content creation and promotion tactics.
  • PROACTIVE REPORT  |  WEDNESDAY, JULY 21, 2010
    [Data, Research] Listening to the Online Conversation
    Social media offers you the opportunity of doing in-depth research, listening to conversations and hearing feedback we’ve never had access to before. There are tools to mine that data and get intelligence that can inform your PR strategy and hone the messaging. Based on this data Hennessy created a tour called Hennessy Artistry. For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. The Internet changed that. Listen, learn and respond.
  • PROBLOGGER  |  TUESDAY, DECEMBER 18, 2012
    [Data, Research] The 3 Step Guide to Creating Pinterest-friendly Graphics for Your Blog
    Dan Zarella´s research shows that taller images get repinned more often. An infographic is a graphic, eye-catching visual representation of information, data or knowledge. It´s well established that Pinterest can be a strong driver of traffic. We´ve been having a lot of success at our Digital Photography School account and have seen other blogs, like Hair Romance , experiencing similar success. In my experience, most bloggers focus on curating boards to build their expertise and drive traffic back to their blogs. They regularly include their blog posts among the images they pin.
  • PROACTIVE REPORT  |  SUNDAY, JANUARY 24, 2016
    [Data, Research] Why Content Strategy Needs Digital PR
    While these are valid areas to consider, unless you first establish and research your audience you can tinker with these 3C’s as much as you want and still miss the target.  That’s when you can use the data in this excellent infographic about content tactics. More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. MarketingProfs: Benchmarks, Budgets & Trends Report. ) 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016.
  • PROACTIVE REPORT  |  MONDAY, DECEMBER 2, 2013
    [Data, Research] Proving Value vs ROI in PR
    Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia.  Analyze the data. 2014 will see more emphasis on reporting PR results. His panel was about measurement, proving value and ROI. Proving Value. Value is subjective.  It will be different from organization to organization and person to person. You need to establish the value equation  for your company or client and provide results that meet that framework. Return on Investment is a financial term and in its simplest definition it means you get more than you put out. PR Actions.
  • ADAM SHERK  |  TUESDAY, JUNE 30, 2009
    [Data, Research] Syndication Best Practices: Reduce the Risk of Being Outranked for.
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Partners typically refuse such an arrangement, but it’s becoming a more common request in contract negotiations.
  • WRITTENT BLOG  |  FRIDAY, NOVEMBER 15, 2013
    [Data, Research] 15 Habits of Legendary Content Creators
    Now, content creators are publishers, and it’s up to you to dive into the research and distribution that presses handled in the past. Scientists rely on data and analysis to make decisions, so you’ve got to take a similarly number-driven approach to your publishing. 6. Image credit: Artur 84. Everyone can have happy and successful careers as content creators, if they adopt positive working habits. According to Pearson, the right habits can be the difference between successfully achieving goals and having work-life balance, or struggling to simply meet expectations. Create Often.
  • PROBLOGGER  |  SUNDAY, JUNE 26, 2016
    [Data, Research] How to Consistently Publish Great Content While On The Go
    managed to recover all of my data, photos, videos and notes. Like this very blog post. I had my team research and come up with ideas and put them in a Google Doc, which they shared with me through a secure link that Google Drive creates. Google Drive also saves everything to the cloud, so you don’t have to worry about losing your data. have a few note books setup for various areas of my business such as my new Freedom Plan book I’m writing, my Right2Freedom.com research, as well as ways to improve my online blog and podcast. By Natalie Sisson. Be Productive
  • WRITTENT BLOG  |  WEDNESDAY, JANUARY 8, 2014
    [Data, Research] 7 Blogging Secrets Even Experts Will Be Surprised to Know
    Data scientist Dan Zarrella recently found in a study of 2.7 Never sacrifice your research and editing time to write more posts, but try to bump up your posting frequency to increase your traffic and exposure. 7. 23% of the hours Americans spend online are dedicated to reading blogs and cruising social media networks. Blogs have gone from an obscure tool to a major highway for exchanging information, education, and influencing purchase decisions. Studies have found that small businesses who blog generate 126% more leads. Visual Content Matters. Don’t Neglect Blog Titles.
  • WWW.MASTERNEWMEDIA.ORG  |  FRIDAY, SEPTEMBER 24, 2010
    [Data, Research] Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation
    And it was this very technical innovation, the democratization of most web content into a standardized format that anyone could subscribe and work from (RSS), that made me realize how big an opportunity there was for those with sufficient expertise, passion, analysis and research skills to become unique aggregators and intelligent news curators on specific topics of the best content available out there. As I see it: " Aggregation is automated, curation is manual. Photo credit: Creativaimage Back in 2004 , I wrote an article entitled: The Birth of The Newsmaster. Guess what?
  • DAVE FLEET  |  TUESDAY, JUNE 15, 2010
    [Data, Research] Sysomos Audience Moves Towards Measuring Social Media ROI
    For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. Of course, it doesn’t remove the hands-on targeting and tailoring work that goes into each project, but this kind of data would still be immensely valuable. Social media ROI is a hot topic right now, as social media begins to (slowly) mature. After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sales.
  • BILL HARTZER  |  TUESDAY, MAY 13, 2014
    [Data, Research] 34 People I Want To Meet at ClickZ Live Toronto 2014
    Nick Drew – Head of Research, Yahoo Canada. Sylvia Ng – PMM (SMB Online Marketing Data Lead), Google. Nathan Safran – Director of Research, Conductor, Inc. This week, I’m doing “double duty” at the ClickZ Live Toronto conference, being held at the Eaton Centre from May 14 to May 16, 2014 in Toronto, Canada. I’m speaking about SEO Audits in the “Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic” session on Thursday. Mark Silver – Head of Digital, The Sports Network. Jeff Lancaster – CEO, Catalyst.
  • BILL HARTZER  |  THURSDAY, FEBRUARY 24, 2011
    [Data, Research] Search Engine Marketing Job Opening
    Thorough keyword research / selection. o On-page optimization. Making strategic decisions based on performance data and budget. TouchStorm , a leader in online editorial video, has a job opening for a search engine marketer, someone who knows both search engine optimization and search engine marketing (PPC). Here is the job description, as recently forwarded to me: Search Engine Marketer (SEO, SEM), TouchStorm. Digital video is a shiny toy that delivers fantastic results in the right hands. We believe in editorial video and use it to create massive reach and engagement.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Data, Research] Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds
    In addition, only half of all managers believe their companies do a good job in governing information distribution or have established adequate processes to determine what data each part of an organization needs. In addition, 40 percent of respondents said that other parts of the company are not willing to share information, and 36 percent said there is so much information available that it takes a long time to actually find the right piece of data. â??The This file is part of a software application licensed from. TEKgroup International, Inc. www.tekgroup.com). Global Home.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, DECEMBER 2, 2013
    [Data, Research] Does SEO Have A Future?
    Google no longer provides a free keyword research tool for non-PPC customers and they no longer provide keyword data to webmasters who are trying to measure the traffic to your websites and where that traffic is coming from. Absence of data means webmasters have to go elsewhere for the information they need – if they get it at all. They just don’t report the data that webmasters used to rely on to measure ranking success. With so many changes happening at the search engine level, this is a trying time for many online marketers. But it’s not.
  • SOCIAL MEDIA STRATEGERY  |  FRIDAY, APRIL 2, 2010
    [Data, Research] The “Getting Started with Government 2.0” Guide | Social Media.
    Find out what’s available online about you already – this is your first impression to most people.  Do you have a popular name and the results are flooded with data that’s not about you? Read Chris Brogan’s “ If I Started Today ” and his “ Social Media Starter Pack ” posts Do some internal research.  Do some external research.  Maybe you’ll find out additional names of people you can reach out to or maybe you’ll find nothing – either way, it’s better to have done your research first. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Gov 2.0 Expo Gov 2.0
  • PROBLOGGER  |  SUNDAY, APRIL 12, 2015
    [Data, Research] The Structure of a Proper Client Proposal That Will Land You a Blogging Gig
    As much as possible, try using research data when talking about problems. Research content for their audience, show a couple of popular posts, and suggest similar topics that will do well. Whatever their goal is, spend a little time doing research, and include your recommendations. This is a guest contribution from Karol K. Struggling to make money blogging, aren’t you? SEO doesn’t seem to work for you. Neither does social media. And don’t even get me started on commenting on other blogs and online forums … it’s just noise. It will pass.
  • CONVINCE & CONVERT  |  MONDAY, SEPTEMBER 20, 2010
    [Data, Research] Is Twitter for Business Even Worth the Trouble | social crm.
    Certainly not because of the math. A new research study of 1,400 U.S. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos. This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. joe [link] Jeremy Victor Thanks for this Jay Great Fact From The Data: Customers follow you on Twitter not to be informed, but to be interacted with.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Data, Research] Eight steps to thriving on information overload
    Technology is perhaps at the root of the advent of information overload, though it will also be part of the solution, by providing increasingly refined ways of filtering data to present the most valuable information to the right people. have been fascinated by recent research on unconscious problem-solving, and have a thread ("Mind Power") on my blog. About Ross Dawson. Keynote Speaking/Strategy. Future Exploration Network. AHT Group. Books and Reports. Recent Media Appearances. Ross Dawson, August 27, 2007 1:24 AM US PT. One of the most common responses, and one Iâ??ve happening?â??
  • PROBLOGGER  |  TUESDAY, FEBRUARY 11, 2014
    [Data, Research] 4 Ways to Sell More Products Online
    Take some time to research your followers on each social media platform, and to curate posts and shares, whether promotional or otherwise, that really make sense for each one. It can come in the form of an incentive, or in the form of data, by suggesting similar products or service that other people bought in conjunction with the one the buyer added to their cart. This is a guest contribution from Rosie Scott of The New Craft Society. But there’s a difference between, “Hey mom! made 30 cents this month using nothing but my typing fingers!” and, you know, actually making a living.
  • THE REALTIME REPORT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Data, Research] Brute Force: Understanding Automated Cyberattacks
    Imagine the time and effort it can take an individual to research a particular enterprise, learn the ins and outs of its system, and how to get passed its security mechanisms in order to gather vital information. But perhaps the greatest advantage of good automated cyber defenses is its ability, like that of its malicious counterparts, to gather data. Brute Force: Understanding Automated Cyberattacks. Calvino was not trying to create an extended metaphor for automated cyberattacks, but he’s done so anyway. And they have done just that. Weaponization. Delivery. Exploitation.
  • PROBLOGGER  |  SATURDAY, DECEMBER 31, 2011
    [Data, Research] 12 Essential Tips for Revitalising Your Blog in 2012
    Research has shown that people are more likely to help you out than you think. In addition to slowing your site down, the results from this research study have shown that too many choices can actually decrease conversions! If you are a blogger who wants to tap into the psychology of successful content marketing, you need to check out Sparring Mind , where Greg prefers to write about what works (backed with research and data) and avoids the fluff. This is a guest post by Gregory Ciotti of Sparring Mind. Optimize (or start) your email list. The best way to do that?
  • PROBLOGGER  |  TUESDAY, MAY 31, 2016
    [Data, Research] Top Tips for Creating Quality Evergreen Content
    Consider doing some research about a little-known aspect of your niche or industry and providing that information. If your post is the only resource on the internet that details this history, it will have tremendous value to researchers interested in your niche – for many years to come. When you see a drop off in readers in your analytic data, wait a short time and launch it again. This is a guest post from freelance writer Anna Johansson. If you’re like most bloggers, you publish a solid combination of evergreen and time-sensitive content. Evergreen Content: A Definition.
  • WRITTENT BLOG  |  THURSDAY, AUGUST 29, 2013
    [Data, Research] Is Your Website in Dire Need of a Content Audit?
    Is It Well-Researched? Your spreadsheet is likely a treasure trove of data about your website, so dive into analysis of your efforts to date, changes made, and the blog analytics you compiled in the centralized location. Has your organic search traffic gone flat? Are you losing keyword ranking for critical search terms? If the answer to either of the previous questions is yes – or more importantly, you’re just not sure where you stand, it’s probably due time to do a content audit. Much like any audit, a content examination requires an all-in approach. Duplicate Content Can Happen.
  • MINDJUMPERS  |  WEDNESDAY, NOVEMBER 11, 2015
    [Data, Research] We’re Not From Round Here: The Importance of Localised Social Content
    Where brands and agencies have access to insights, data and cultural knowledge about their audience and the subjects they want to talk about, only a local who is living in the market will understand the situation on the ground – not just what’s happening on social media but also the word on the street, the local news and events as they happen. It’s not always realistic for a brand or agency to spend hours researching every topic and conversation for multiple audience groups across the world on a daily basis. Local Social Media Managers. But would it be appropriate for each market?
  • TWIST IMAGE  |  FRIDAY, MAY 9, 2014
    [Data, Research] Are You Reading This?
    Yesterday, I dove deep into a Research Brief article titled, Only Time Prevents More Reading. Here are some of the good (and bad/depressing) data that was uncovered about how we read: 54% of Americans currently read e-books, including 66% of Millennials. research brief. How many books do you read a year? It''s an unfair question, because if you are reading this blog post, you are already amongst the reading elite. used to toss out a statistic about reading (don''t know where I got. School has a funny way of turning people off of reading and learning. Lots of words. ebook.
  • WRITTENT BLOG  |  FRIDAY, NOVEMBER 1, 2013
    [Data, Research] The 6 Most Shocking Online Marketing News Headlines of October
    Their latest effort could be the best by far: an innovative twist on big data with vampires. Forrest Research Declares Content Distribution is Queen. Do you think October was a quiet month for online marketing news? Quite the opposite, actually. This months’ online marketing news is enough to send many experienced marketers into shock. Once you recover, it could be time to seriously rethink your strategy. Not only is Facebook losing market share among younger consumers, Google’s lost the respect of some of the most famous marketing minds around. Except among teens in the US.
  • PROBLOGGER  |  TUESDAY, JUNE 5, 2012
    [Data, Research] 10 No-Nonsense Ways to Build Backlinks
    Additionally, research has found that people innately trust well-designed sites much more than poorly designed sites; and a site with trust is going to generate more links. Now research a few keywords around those topics with the Google Keyword tool (remember to set it to [exact] searches) and see which terms have a fairly high search count. If you create a round-up like the two showcased above, research a few keywords that you might be able to rank for before you title the post and publish it. This is a guest post by Gregory Ciotti of Sparring Mind. That part is essential.
  • TWIST IMAGE  |  FRIDAY, JANUARY 4, 2013
    [Data, Research] The Drone Wars. Business Style
    the International Institute for Strategic Studies has identified fifty six different types of drones being used in over ten countries (and this data does not include places like China, Turkey and Russia). defense advanced research projects agency. Drones are everywhere. Less than a decade ago, The Pentagon had about fifty unmanned combat air vehicles (known as drones or uav). It is estimated that they currently have about seven thousand of them (Congress asked for about $5 billion worth of more drones in 2012). And, that's just the work being done by United States. accelerometer.
  • MINDYMCADAMS.COM  |  TUESDAY, OCTOBER 12, 2010
    [Data, Research] ‘Curation,’ and journalists as curators
    Curation indicates a more careful process, with research and fact-checking and solid sourcing underneath it. Editors should master what I consider to be some essential tools of online curation: Social bookmarking sites like Delicious, Twitter as a research tool, Yahoo Pipes for aggregation. Link ] Online Journalism Blog » Local newspaper data journalism – school admissions in Birmingham » Posted 2 days ago The Birmingham Mail has been trying its hand at data journalism with school admissions data. Then consider the job of the museum curator.
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, APRIL 22, 2010
    [Data, Research] How You Can Benefit from Real Time Search » Techipedia | Tamar.
    All of this data that is posted is changing everyday – so most of today’s updates won’t be relevant tomorrow. real time search engine allows you to scour all of this data to see what’s being said right now about any given topic. For example, if you wanted to research historical information, like to learn what year World War 2 ended; or if you wanted to find out how many games your favorite professional team won last year, a traditional search engine will get you this information. It was recently reported that there are over 50 million updates posted to Twitter every day.
  • WRITTENT BLOG  |  SATURDAY, AUGUST 17, 2013
    [Data, Research] Macklemore, Upworthy, and Content Marketing Strategy News of the Week
    According to all of the latest case studies and research reports, digital brand publishing is growing faster than ever. Gregory Ciotti’s analysis on the Kissmetrics blog is spot-on, and driven by Upworthy staff member’s quotations and data. Inspiration and motivation can come from some rather unlikely places. From independent rap superstars who gain a following without the backing of a record-label, to a content curation website which focuses primarily on positivity, the incredible power of content shines through this week’s top stories on content marketing strategy. With over 2.2
  • WRITTENT BLOG  |  FRIDAY, NOVEMBER 29, 2013
    [Data, Research] The 7 Most Strategy-Changing Marketing News Headlines of November
    Major research firms revealed that email usage is slipping, and brands are struggling to find. Affinity Data the New Keyword Research? surely be Google’s quiet decision to start withholding keyword data. especially when it comes to big data and mobile marketing: Image credit: SearchEngineWatch.  . Once again, it’s been a pretty wild ride through the marketing news arena in November. The little. app that could, Snapchat, shocked almost everyone when they refused to sell for the staggering. talent to hack their analytics. Join us as we. While there’s no easy.
  • KIKOLANI  |  FRIDAY, APRIL 12, 2013
    [Data, Research] Fetching Friday – Resources Mashup & World’s Cutest Frog
    How to Write Web Copy that Converts – 8 Simple Techniques Based on 4 Years of Research – In this post I’ll give you 8 simple techniques that will help you get it right every time. These techniques are based on what I’ve learned from 4 years of research and 300 copy-related A/B tests. What PPC Account Managers Say They Do vs. What They Really Do – PPC account managers claim to be spending lots of time optimizing their accounts, but our data suggests that actual AdWords account activity levels are low. The Resources Mashup. This Week on Kikolani. Fetching Friday
  • CONVINCE & CONVERT  |  THURSDAY, MAY 24, 2012
    [Data, Research] Social Pros 17 – Maria Ogneva, Yammer
    Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Until something game-changing happens, like somebody very big or important loses their privacy data or something, even then it won’t really matter. For those of you who are not as familiar with Yammer, it’s an enterprise social network that brings together people that work in your company; content, conversations, business data, all together into a single location. Listen Now.
  • VIPER CHILL  |  MONDAY, JANUARY 11, 2010
    [Data, Research] What You Can Learn From The Most Tweeted Blog Posts Ever
    After manually checking the statistics for each post, here are the stats: Shortest article : 131 words Longest article : 6,033 words Average length : 1,118 words Average length of text-focused articles : 1,342 Here is also a graph of the data taken: I’m personally quite surprised to see that the average length of content that Twitter users seem to like is over 1,000 words. It’s just nice for me to have some ‘real’ data. I see far too many people spouting what they think works rather than looking at what actually does. Home What the F ? Cloud Living Say "Hi!"
  • WWW.MASTERNEWMEDIA.ORG  |  THURSDAY, OCTOBER 7, 2010
    [Data, Research] Real-Time News Curation - The Complete Guide Part 5: The Curator Attributes And Skills
    That is: by researching and constantly investigating, monitoring and tracking most everything that is happening in a certain field, you naturally become an " expert " in that area. They focus in on a particular discipline and spend their lives researching, writing about, and (less and less) teaching it. Comment by Stephen Newport to Curation and Journalists as Curators " Aggregation closely resembles a laundry list of links that are automatically generated by specific meta data (think Google News). In a sense, this is what academics have always done. Become a sommelier.
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 7, 2012
    [Data, Research] What Do You Know? Examining the Big 4 Online Answer Sites
    From a market research perspective, this means that you’ll focus on the people that have been asking questions concerning your industry and your niche market. This way, you can obtain constructive market data about the people who are looking for solutions to their problems. These raw answers can give you very useful, and informative marketing data. So, it’s much easier for you to research inquiries that are relevant to your market. LinkedIn Answers has predominantly good data for Business-to-Business (B2B) marketing. He is author of Accelerate! Yahoo! Answers.
  • KIKOLANI  |  FRIDAY, MARCH 20, 2015
    [Data, Research] Fetching Friday – 33 Top Posts on Marketing and Productivity
    AdWords Search Query Data Now Available Sooner by Ginny Marvin. Ways to Research Your Competition With Social Media by Ishita Ganguly. Fetching Friday is back for week twelve of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. How to Craft Headlines That Draw People to Your Content by Heidi Cohen. Video Blogging: How to Become a Video Personality by Michael Stelzner. Top 15 Websites to Find Free Images For Your Content Marketing by Amy Cowen. by Bryson Meunier.
  • WAXING UNLYRICAL  |  MONDAY, DECEMBER 5, 2016
    [Data, Research] #SocialPR Spotlight: Amanda Roe
    Ladies & Gents, I give you the latest entrant into the Social PR Spotlight: Amanda Roe, Global Public Relations and Research Manager for Biamp Systems! Hi! I’m Amanda Roe, and I’m the Global Public Relations and Research Manager for Biamp Systems. And you get instant feedback, which appeals to the data-cruncher in me. I can’t remember exactly how I met Amanda Roe, but I’ll tell you something; once you’ve had a chat with her, you’ll never forget her. Take it away, Amanda. Introduce yourself – who are you and what do you do? Who inspires you?
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 19, 2012
    [Data, Research] Social Pros 12 – Derek Halpern, Social Triggers
    Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. They released a lot of data from the past three months, and they’re basing their findings on 327 billion ad impressions from 235 advertising clients. They basically have aggregated some of their client data. All these data points are cut by geography. This is Episode 12 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Listen Now. The RSS feed is: [link]. The U.S.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Data, Research] Announcing Lynda.com Social Employees: The New Marketing Channel via @mnburgess #branding
    According to oft-cited Nielsen data , 92 percent of consumers trust earned media—specifically peer and family recommendations—more than they trust any other source to help them make their purchase decisions. According to recent data , only 3.5 Nielsen data shows that over half of global consumers are willing to spend more money on products from an organization demonstrating social responsibility. AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair.
  • PROBLOGGER  |  MONDAY, NOVEMBER 14, 2016
    [Data, Research] More Ways to Grow Your Blog’s Traffic Without Google Search
    At this point, you might be thinking “But wait – researching for the right blog and reaching out to the right bloggers for guest posting opportunities requires lots of work!”. SEO data junkie. By ProBlogger Expert Jerry Low. Google traffic is lucrative – there’s no doubt about that. Often, the most effective way to attract targeted traffic is to make sure your site is optimized for Google searches. As you may have already learned, winning that targeted traffic is one of the top strategies for making money on the web. Google frequently issues algorithm updates. Media rich content.
  • KIKOLANI  |  THURSDAY, DECEMBER 17, 2015
    [Data, Research] Why and How Creativity is an Everyday Job in Business
    data-driven development. To me, every business discussion, whether it be about marketing, research and development, technology and yes, even creativity, circles back to the life force of business, or customers. Working for the last 25+ years in the event industry, I’ve appreciated the privilege of collaborating with businesses of every shape, style, kind, and size. The most important business driver I’ve discovered transcends all industries, every operating model, and permeates the most successful companies today, regardless of how big or small. But hear me out.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, APRIL 5, 2015
    [Data, Research] Social Customer Service Is the New Heart of Marketing
    This webinar was sponsored by  Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care.
  • KIKOLANI  |  FRIDAY, MARCH 29, 2013
    [Data, Research] Fetching Friday – Resources Mashup & Funny Cute Animal Compilation
    The Marketer’s Go-To Guide for Creating Data-Based Content – Learn how to use data to improve your content strategy. Reverse Engineering a Website Redesign for Competitor Research – You don’t want your business to start losing customers because your competitor has upped their game. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. This Week on Kikolani. Find out how to use Twitter as your source of social proof testimonials.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Data, Research] The Michael Sampson Company Limited: 7 Pillars of IT-Enabled Team Productivity
    Shared Access to Team Data. Location-Independent Access to Team Data, People and Applications. Related Research. The Michael Sampson Company Limited. Improving the capability of teams that cant be together, to work together. Welcome. The Michael Sampson Company. Three Areas of Focus. Values and Principles. Michael Sampson. Conference Schedule. Contact. Scenarios and Possibilities. Focus: How can we improve work practice? Resources and Consulting (reports, blog posts, engagement options). Technology Planning. Focus: How do we choose the best tools? Business Maximization.
  • WWW.MASTERNEWMEDIA.ORG  |  FRIDAY, SEPTEMBER 24, 2010
    [Data, Research] Real-Time News Curation - Types And Real-World Examples
    Photo credit: dizeloid In part III of this guide to real-time news curation ( Part I and Part II ) you can find a full-blown showcase of real-world examples of good content curation , from basic lists to guides and news reporting, as well as some more traditional, or I should say, more familiar, examples of automated and semi-automated news aggregation. I am certainly not trying to build a full and comprehensive list of all examples of curated news out there, but only a showcase of the best representative references I have been able to find during my research. Types of Curation 1.
  • PROBLOGGER  |  MONDAY, NOVEMBER 14, 2016
    [Data, Research] More Ways to Grow Your Blog’s Traffic Without Google Search
    At this point, you might be thinking “But wait – researching for the right blog and reaching out to the right bloggers for guest posting opportunities requires lots of work!”. SEO data junkie. By ProBlogger Expert Jerry Low. Google traffic is lucrative – there’s no doubt about that. Often, the most effective way to attract targeted traffic is to make sure your site is optimized for Google searches. As you may have already learned, winning that targeted traffic is one of the top strategies for making money on the web. Google frequently issues algorithm updates. Media rich content.
  • STAY N' ALIVE  |  TUESDAY, DECEMBER 21, 2010
    [Data, Research] Twitter Misleads. Bloggers Take the Bait. About that Facebook vs. Twitter Infographic…
    Hopefully others can see through that (and bloggers do their own research), but mostly, I hope this agency notifies bloggers of their serious inaccuracy. Back in April I shared how Twitter was misleading the media and its users into thinking the numbers it was reporting were comparable to Facebook’s. The Infographic, created by Digital Surgeons , which is supposed to be a “Digital Marketing Agency&# , boasts a whole bunch of figures based on a total user base of 500 million for Facebook, and 106 million for Twitter.
  • PROBLOGGER  |  SATURDAY, FEBRUARY 11, 2012
    [Data, Research] How I Expanded the Demographic of My Niche Blog to Include Every Person Online
    knew I needed to take stats data with a pinch of salt, but there must have been some truth to them after all. But my research had shown considerable demand for such material. This guest post is by Sonal Pandey of Tap Easy. Some things don’t get better with time. This was going to be one such case. Here I was, sharing an awesome technique capable of changing lives, but not many were paying attention. My niche had the perfect demographic—open-minded, receptive, and suitably educated, with interests ranging from psychology to health and fitness. It got worse. Stats sleuthing.
  • PROBLOGGER  |  FRIDAY, JANUARY 7, 2011
    [Data, Research] Improving Your Ad Clickthrough Rate: the Definitive Guide
    There has been some research about the study of how people look at websites and most have concluded that people browse websites in an F-shaped pattern, meaning that they will read the title and then move their eyes down the left-hand side of the page, occasionally flicking their eyes into the content if something catches their attention. Full images and writeup of the study that produced these data can be found here. The one that I have found through my own research to have the greatest click through rate is the AdSense link unit 15×468. Understanding ad blindness.
  • WWW.ENTERPRISEIRREGULARS.COM  |  SUNDAY, OCTOBER 3, 2010
    [Data, Research] Content Marketers: Are you a Teacher, a Curator, or a Pundit?
    Content Marketing Content is not the same as Marketing Content.  We’ve all  seen lots of traditional Marketing Content: data sheets, white papers, demo webinars, and all the rest.  You do the research, write it up, and send it out.  If you’re intellectually honest, its hard to get into much trouble with it.  Content Marketers: Are you a Teacher, a Curator, or a Pundit? By Bob Warfield on September 2, 2010 Tweet I’m a huge fan of Content Marketing, and as I have said , Content trumps SEO, Links, PPC, and most other ways you can market, especially for budget conscious startups. 
  • THE SOCIAL MEDIA INCUBATOR  |  THURSDAY, NOVEMBER 8, 2012
    [Data, Research] Pinterest Breaks Through to the Top 50 Websites!
    The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 As a research tool to explore topics from people and companies you follow. Wow, did we see this one coming? million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy. According to Maxymiser.com , Pinterest has a higher referral traffic than Twitter, although number one in the ranks is the very well known social media company , Facebook.
  • PROBLOGGER  |  WEDNESDAY, FEBRUARY 6, 2013
    [Data, Research] Don’t Let Your Brain Destroy Your Blog Business
    Your brain is pretty clever.  It doesn’t know everything and it knows that it doesn’t know everything, so it’s become incredibly efficient at painting a picture of yourself and the world that’s based on limited, incomplete and inaccurate data. ” Social psychologists call this  motivated reasoning , and recent research using FMRI brain scans shows that when you make a logical, objective assessment of what’s in front of you, it is in fact anything but logical and objective. This guest post is by Steve of thecodeofextraordinarychange.com. The U.S.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, DECEMBER 2, 2014
    [Data, Research] Thinking About Making Infographics? Read This First
    Here’s her list: Not using reputable data sources — you want legitimate research & numbers that stand up to further research. Not properly citing your sources — she suggests putting the complete URL at the bottom of the infographic and making sure you list sources for each data point. I have to admit, I like infographics a lot — if they are done right. Pending that day, I look at the wisdom other marketers have compiled and learn from their mistakes so that I don’t make those mistakes myself. Common Infographic Mistakes.
  • PROBLOGGER  |  TUESDAY, JULY 5, 2011
    [Data, Research] The Commonsense Time-saver We All Missed
    Google —the most powerful research tool in the world. Bonus: Apply this concept to other areas such as analyzing data on various websites. This guest post is by Stephen Guise of Deep Existence. You’ve been wasting time in the blogging process, whether you know it or not. When I reveal this simple idea, it will figuratively smack you in the face with its clear benefits. It’s not that your current method is bad. just happened to stumble upon an intuitive time-saver that will help you. Use a dedicated bookmarks toolbar folder for new posts. Probably not. Sorry Yahoo!
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