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  • TWIST IMAGE  |  THURSDAY, SEPTEMBER 11, 2014
    [Data, Research] When TV Becomes An Accessory To YouTube
    You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. billion in revenue from video advertising this year - up 39% from last year, per research firm eMarketer. Think about cheaper mobile data (it''s coming). mobile data. Everyone is talking about video. Have you noticed how on Facebook , some videos in your newsfeed start on their own now? You don''t have to click on them. They just start. If this is you, step aside. " Don''t frown.
  • SOCIAL MEDIA STRATEGERY  |  TUESDAY, APRIL 27, 2010
    [Data, Research] Government Use of Social Media - "In Addition to," Not "In Lieu of.
    gov20 , internet , offline , online , opengov , pew , research , social media , survey , web20 This post was written by: sradick - who has written 82 posts on Social Media Strategery. Contact the author [link] Pew Internet’s “Government Online&# Link Round-Up « Government 2.0 [.] to Internet for government data, policy and services&# by Alex Howard at O’Reilly Radar Government Use of Social Media – “In Addition to,” Not “In Lieu of” by Steve [.] Social media in a nutshell: data-driven solutions that encourage participation and enhance customer service.
  • SPIN SUCKS  |  TUESDAY, DECEMBER 20, 2011
    [Data, Research] What B2B Marketers Learned in 2011 and What’s Next
    Big Data and Analytics Will Gain Budget.  With a majority of the buying process executed online, insight from data is critical to quantify marketing programs and contribution to downstream revenues. In recent research from the IBM Institute for Business Value, “[f]our out of five CMOs we talked with anticipate a high or very high level of complexity during the next five years, but only half feel ready to handle it.”. The discussion got a bit lively, and you can  listen to the archive. Before I start, I’d just like to say that it’s been a very interesting year. Bravo!
  • WRITTENT BLOG  |  WEDNESDAY, JUNE 12, 2013
    [Data, Research] How to Nimbly Adapt Content Strategy to Google’s Upcoming Changes
    SearchMetrics research has found that the following factors directly impact your content strategy’s perceived authority: Image Credit: SearchMetrics. Simply put, Google’s got an unbelievable amount of data that illustrates how backlinks occur naturally, and it may start penalizing anything that appears fishy. Did you know Google’s search algorithm changes 500 or 600 times a year? Updates to the world’s largest search engine can range from massive to minimal, but a single day rarely goes by without an update. Identify and Fix Broken Links. It doesn’t need to be custom video.
  • BLOG.JUNTA42.COM  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Data, Research] 4 Content Curation Ideas to Implement Now
    Junta42 Content Marketing blog The Content Marketing Revolution How Junta42 Works Find a Vendor Blog Community About Us Top 42 Blogs The Book « Are My Customers Interested in What I Have to Say? Main September 22, 2010 4 Content Curation Ideas to Implement Now I caught Paul Gillin's column in B2B magazine yesterday on how curation is the new creation. This quote hit home: " humans face a problem our species has never confronted before: We have too much information. Our challenge has shifted from finding what we need to filtering out what we don't. You can too.   4.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, JULY 27, 2008
    [Data, Research] Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiro's Home Page
    And, of course, we have data as well as ample anecdotal evidence that Google can make you "smarter" (in the sense of being knowledgable in deep and useful ways) about how you think about things, not "stupid" (quoting from the title of the Carr piece), and it can do so in ways that go beyond just allowing you access to more facts. Its based on the invited American Educational Research Association debate I participated in back in 2006. Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiros Home Page. Some things youll find here. 2007).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Data, Research] Doug Johnson Website --Skills for the Knowledge Worker
    But Friedman reports that desk jobs in the fields of customer/technical support, computer programming, medical technician diagnostics, tax preparation, and legal research are now migrating abroad as well. Bureau of Labor Statistics data they argue that the greatest job growth will be in well-paying occupations requiring “expert thinking” and “complex human communication.” Technology research tools • Students use technology to locate, evaluate, and collect information from a variety of sources. Gathering data through all senses 5. Search.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Data, Research] Grow Your Wiki
    data center. research. 10 case studies from education show how to collaboratively build curriculum, guide students teamwork, and manage research projects. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising. analysis. Apple. Atlassian. AusWeb07. Barack Obama. better meetings. BlackBerry. blip.tv. boris mann. business. CeBIT. change. change management. citizen journalism. Clay Shirky. cognition. collaboration. Collaborative Technology. collective action. Community. Confluence. conversation. Course Using Wiki. creativity. culture. email.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 26, 2012
    [Data, Research] Optimize and the Confluence of Search and Social Media
    then search and data and all that propeller hat kind of SEO stuff that was. really talk about creating personas from a place of data inputs , right? caricature of our customers, but using a lot of data and analysis to then. Yeah, doing research into, you know, not only surveying. customers and doing some primary research, I guess and getting a sense of. data sources like social monitoring. data or behavioral cycle, whatever, with information you have on your own. And then also the insight that comes from data. Jay: Hey, everybody. Do you.
  • PROBLOGGER  |  MONDAY, JANUARY 14, 2013
    [Data, Research] What Content Works Where? Smarter Traffic (and Revenue) Building Through Social Media
    The more I get to know the data over time, the more effectively I can communicate to users of each network about things that interest them, and in ways that impact them. This can help me to build broad rapport but also to do market research, make valuable relationships, and more. Every time we publish a post on social media here at ProBlogger, readers comment that social media takes so much time —how can they get smarter about it? You don’t need to get any software or be using a certain tool to share your content. Is your social media “working”? An analysis.
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 27, 2016
    [Data, Research] What is the ROI of Your Mother? #OutThink #Marketing #PR #Advertising
    percent said they could measure their social effectiveness through quantitative data, while nearly half—a stunning 47.9 AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair. What’s the ROI of Your Mother? Are your marketing dollars being spent in the right place? It’s no secret that social media has changed the game. But with new opportunities come new challenges—and new skills to learn. Show Me the Money! percent in 2009 to 20.9 percent by 2021. Only 10.2
  • KIKOLANI  |  TUESDAY, JUNE 21, 2016
    [Data, Research] 5 Content Marketing Strategies to Increase Blog Traffic
    Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Personally verifying results or data through your own experimentation. The Power of Research: How we Grew Canva’s Blog Traffic by 226.48%. Content Marketing Traffic Boosting Tactics .
  • CONVINCE & CONVERT  |  FRIDAY, JUNE 22, 2012
    [Data, Research] Here Comes The Power of Everything
    Tom Webster of Edison Research – The Power of a Question – July 2. Gina Rau of janrain – The Power of Data – July 4. Assuming its economy and elections haven’t caused a Lord of the Flies-ish de-evolution and a panicky mixture of togas, olives, feta, flames, antiquities, and riot gear, when you read this I will be in Greece. note: seems like reason prevailed over there, yea!). The theme is POWER OF. This is such an interesting, yet fractured, time in marketing and business. There are so many ways to skin the cat, so many lessons to keep in mind.
  • ADAM SHERK  |  MONDAY, AUGUST 16, 2010
    [Data, Research] JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk JVC Facebook Page Sweepstakes a Big Success. But Does it Violate Facebook Guidelines? As of today it has 36,782 fans. Apparently it does.
  • ADAM SHERK  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Data, Research] The Most Popular NFL Teams on Twitter and Facebook: 2010 Season
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? And since I did the same thing in November 2009 I can now provide some growth percentages too. Twitter Let’s start with Twitter. From there the follower numbers start slowing dropping.
  • SOCIAL SELLING MASTERS  |  MONDAY, JULY 11, 2016
    [Data, Research] 5 Underrated Content Marketing Tools
    Rank Tracker – keyword research, rank and and traffic monitoring. Content marketers occasionally need to present data, and presentation is key when it comes to statistics. Experienced content marketers are no stranger to tools like Hootsuite, Buffer, Google Analytics, Evernote, MailChimp, Crazy Egg, Ahrefs, or Moz Analytics. These are just some of the most commonly mentioned tools that should be included in the arsenal of any content marketer worth his salt. In a way, they’re standard tools of the trade. SEO Powersuite.  . To quote a hackneyed phrase, “Content is king.”
  • PROBLOGGER  |  THURSDAY, FEBRUARY 21, 2013
    [Data, Research] ProBlogger Challenge: Put a Value on Your Blog
    Andrew Knibbe of Flippa recommended that we use the marketplace as a yardstick by which to value a blog, but what other factors should we take into account before we start doing research there? Bounce rates: It’s important to look at this data over time, and to work out which traffic sources have lower or higher bounce rates. Let’s pull together the data—if you don’t already have it at your fingertips. This will give you a good reference point for the research we’ll do on Flippa in a moment. Image courtesy stock.xchng user ba1969. The basics.
  • PROBLOGGER  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Data, Research] Why a Powerful Brand Image Is Crucial for Successful Blogging (And 6 Ways You Can Build One)
    Add Snapshots, Data References and Infographics To Your Blog Posts. But when you’re putting so much effort in creating blog content, why not make it truly epic by backing your arguments with data references and explaining your tips with snapshots. Simply identify the top blogs and publications in your niche, and contact them with a well-researched guest post. This is a guest contribution from Jawad Khan. Do you have a mentor, or have you ever tried looking for one? person doesn’t deserve to mentor you (or anyone) if he isn’t dependable and changes views like clothes.
  • WRITTENT BLOG  |  FRIDAY, JULY 19, 2013
    [Data, Research] World Class Processes, the War of Ideas and Other Content Strategy Wins
    This spotlessly-researched and perfectly relevant article points to several examples of organizations which had virtually total market share prior to the content marketing revolution, including AARP, and the American Diabetes Association. It’s hard to translate data into actionable intelligence, which is why it’s critical for marketers to embrace the latest technologies. The media was buzzing about the power of content marketing this week. Join us as we review the latest news for marketers: 6 Keys to Waging the War of Ideas. Must-Have Marketing Technologies for Content Marketing.
  • KIKOLANI  |  FRIDAY, AUGUST 2, 2013
    [Data, Research] Fetching Friday – 20 Marketing Links
    Create Precise Buyer Personas With SEO Data: A 10-Step Guide – If your content fails to resonate with a target audience, your buyer personas may be to blame. Use this 10-step guide to create precise personas using SEO data. wants to make it as easy as possible for you to keep up with the latest stats and research. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Top Five on Friday. The Resources Mashup. Blogging / Content. Being Held Back by Your Fear of Writing?
  • KIKOLANI  |  FRIDAY, SEPTEMBER 14, 2012
    [Data, Research] Fetching Friday – Resources Mashup & Purely Pacific Northwest
    How to Use Social Media for Customer Research – Learn how to conduct research on social media to find out more about your customers. Surprising Pinterest Insights Every Marketer Needs – Here are seven useful data-driven insights and the related marketing implications to persuade you to hop onto Pinterest. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. How do developers make it scale and perform?
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 23, 2016
    [Data, Research] The Thing About Disruption
    According to the data, 97% of respondents said they are placing emphasis on safeguarding their business from new competitors that have not traditionally been a part of their industry. The research, though, also revealed a slight divide on just how much of a priority this is for CMOs; while 43% agreed it's greatly taken into account, another 54% said only to some extent.". How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf of business today. It's everywhere. B2B, B2B, small, medium and large enterprises. Go for it. Please.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, MARCH 10, 2010
    [Data, Research] Advice for a New Internet Marketer (or How to Spot Internet.
    Not just a number cruncher but someone who can analyze Google Analytics data and other data to suggest profitable solutions. Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Opinion , Search Engine Optimization > Advice for a New Internet Marketer (or How to Spot Internet Marketing Snake Oil) Advice for a New Internet Marketer (or How to Spot Internet Marketing Snake Oil) by Tamar Weinberg on March 10, 2010 Share I met her during my freshman year of college, though she was two years my senior. At all. Woohoo!
  • THE WAY OF THE WEB  |  TUESDAY, MARCH 10, 2015
    [Data, Research] Friendfeed and GigaOm announce closures as Apple launches new products
    There’s no official news beyond the April 2015 closure date , but there is some unofficial code on Github to export your data if you wish. It since acquired PaidContent, launched a paid Research area and various events etc. While Apple launched new products including MacBooks and Watches, two pioneering services announced they would be closing. Friendfeed was a useful social network which combined short updates similar to Twitter with the ability to easily collect and aggregate your content from a huge variety of sources, into one feed.
  • KIKOLANI  |  TUESDAY, SEPTEMBER 20, 2016
    [Data, Research] 6 INSANELY Useful Tools to Take Your Blog to the Next Level
    That’s just the basic, many doesn’t include the data that goes into the infographic. You need to pay more if you want them to do the research. Want to take your blog the level? While I understand ‘next level’ can be subjective to each blogger’s journey, I’ll share tools that can help you achieve more: Traffic. Social Media shares. Subscribers. Sales. What do I know about this topic? started my first personal blog back in 2008 and that failed miserably. It’s been quite the ride. That blog has been featured on. Huffington Post. Buzzsumo. Hemingway.
  • JUSTIN LEVY  |  THURSDAY, SEPTEMBER 23, 2010
    [Data, Research] 19 Marketing Experts Share Tips and Insights – Inbound Marketing Summit 2010 Preview
    We gathered all of the responses, analyzed all of the data, and have released a free ebook with the results of the research. We were interested by some of the data including the prediction that social media will drive more business value than SEO by 2013 and that over the next 3 years Google and Facebook will decline in importance while something new (and currently unknown) will emerge as the most important website or service. We had a total of 19 speakers respond, including Chris Brogan , David Meerman Scott , Dharmesh Shah , Steve Garfield , Scott Stratten and more.
  • TWIST IMAGE  |  SATURDAY, NOVEMBER 26, 2011
    [Data, Research] Six Links Worthy Of Your Attention #75
    That notwithstanding, this Blog post digs into the data and analytics of how Facebook compiled this very interesting dataset. Facebook's research is culled from over 700 million Facebook users - which is more than one tenth of the world's population. Big data FTW!" Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "We're seeing a lot of police activity in the US these days, and much of it is violent. But police forces seem to have just as much force as armies, with none of the constraints. Yikes."
  • KIKOLANI  |  THURSDAY, FEBRUARY 18, 2016
    [Data, Research] Social Distraction (AKA Media) Adventures
    Wrapping it up with research. learned of writing opportunities, gotten work leads and, found great research data and information from a wide variety of sources, as well as connecting with writers I admire, respect, and want to learn from. Well, I’ll just have to share some of the resources I’ve collected in the extensive research on social media and social media marketing I did for this post. So to add to my story, here comes the research. Diving into the Social Media pool was like taking a dip in shadowy shark infested waters to me. Why me? You can too.
  • BUFFER SOCIAL  |  WEDNESDAY, FEBRUARY 22, 2017
    [Data, Research] 20 Creative Ways to Use Social Media for Storytelling
    Research by Twitter has shown that tweets with photos get 313% more engagement. videos are the type of content that most people consume thoroughly, according to a research by HubSpot. study by Contently’s data scientists on 3,200 pieces of content created using the Contently platform found that infographics have a higher completion rate (73 percent) than blog posts (66 percent). Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media?
  • PROBLOGGER  |  TUESDAY, FEBRUARY 3, 2015
    [Data, Research] Why You Should NOT Start a Travel Blog
    Your article has to optimised up the wazoo…SEO, key words, outbound links, internal links, attention grabbing headlines, the right URL, meta data…I think my head is going to explode! haven’t even mentioned things like research to keep up with the ever-changing world of blogging, networking, creating products to sell, pitching for paid media junkets, etc., From my research, it seems like any blog that is making serious money started around 2007, give or take a year or two. This is a guest contribution from travel blogger Chris Appleford. Well guess what? Here’s why…. Effort.
  • SOCIALTIMES TWITTER  |  WEDNESDAY, JULY 27, 2016
    [Data, Research] A Complete Guide to Twitter’s Q2 2016 Earnings Call
    Twitter Engage , a new companion application for iOS, helps creators better understand, engage and grow their audiences on the go with real-time data and insights. Magic Pony’s interdisciplinary team includes alumni from some of the top labs in the world and complements our existing team of engineers, data scientists and machine learning researchers who are dedicated to improving the core Twitter experience. Twitter reported its second-quarter-2016 financial results Tuesday, and Wall Street was far from overwhelmed. Product overview. No. 1 is around on-boarding. to 11 p.m.
  • PROBLOGGER  |  SUNDAY, FEBRUARY 10, 2013
    [Data, Research] The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities
    Contrary to what many believe, finding such guest posting opportunities does not have to involve hours of research. To accomplish this, either refrence the data displayed on the blog, or identify the number of subscribers using Google Reader (this is not as accurate a method, though). Check competitive data sources. Try Compete, Quantcast and Alexa, but be aware that none offer completely accurate data. This guest post is by Traian of Pitstop Media Inc. There is no guarantee that just because a website is accepting guest posts, it is reputable or credible.
  • GEOFF LIVINGSTON  |  MONDAY, FEBRUARY 24, 2014
    [Data, Research] #xPotomac14: Israel and Corbett Take on the Internet of Things
    Why is it so important for marketers to consider the use of this kind of data in their work with customers? The data will also allow retailers to position items on display with much great effectiveness. Simulaneously windshields,and closet mirrors are become screens for data and entertainment. Businesses have come to understand that it is not just about push, but is an amazing place for gathering real time sentiment and data. iStrategyLabs and DC Tech Titan Peter Corbett is presenting at xPotomac this February 28th with a discussion on The Internet of Things.
  • SHERRILYNNE STARKIE  |  SUNDAY, JUNE 2, 2013
    [Data, Research] Third Tuesday feat. Craig Silverman
    First look: Spundge is software to help journalists to manage real-time data streams [link] via @NiemanLab #3TYOW. Content curation’s real value: provides raw material to collect research and spark new ideas #3TYOW. At last week’s  Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. Content curation is collecting relevant online editorial content and organizing and republishing it to make it findable and useful. inspiration #3tyow.
  • BILL HARTZER  |  WEDNESDAY, NOVEMBER 27, 2013
    [Data, Research] 29 Things That Every SEO Should be Thankful For This Thanksgiving 2013
    Truly, if we didn’t have the concept, we wouldn’t have services such as Majestic SEO, Link Research Tools, A Hrefs, Conductor, or a lot of the other SaaS tools that you and I use every day. Makes our lives so much easier when we can save all our files in he cloud and have access to the data from any device. Lots of good data that seems to be accurate most of the time. It’s the day before Thanksgiving, November 27, 2013, and that’s got me thinking: as an SEO in 2013, what should we be thankful for? Software As A Service. Links. Go figure. 3. Twitter.
  • FREELANCE SOCIAL MEDIA  |  WEDNESDAY, MARCH 12, 2008
    [Data, Research] The End of the Web Consulting as We Know It
    Usually the most effective way to determine what would work would be to conduct extensive market research through surveys or focus groups, both of which take a great deal of time and resources. Google’s Website Optimizer puts the power of the large consulting firms into the hands of the site owner. I was amazed at how easily it was to set up the tests and how profound the initial data was. I am now obsessed with checking the stats and can’t wait to start the next test. will keep you posted on the results of the tests and keep you up to date on my impressions. Media.
  • THE NEW STRATEGIST  |  SATURDAY, AUGUST 27, 2016
    [Data, Research] The Best Money You’ll Ever Spend on SEO, Social, and Content
    beautiful piece of software, with all the data dots connected, and all the keyword bells and social media whistles that you could ever ask for? Once those two writers begin to develop synergies, sharing valuable research, conducting brainstorming sessions, etc, you’ll find that your content team becomes more than just the sum of its parts. People give you the ability to action what you’ve been told by all the data that you have in your analytics tools and platforms, and put in motion all the advice coming from your agencies and consultants. An investment in great people.
  • SPROUT SOCIAL  |  FRIDAY, FEBRUARY 10, 2017
    [Data, Research] #SproutChat Recap: How to Quickly Grow Your Business
    Always look to improve your business by researching qualified candidates, new opportunities and revised tactics and methodologies. Data, data, #DATA ! Getting a business up and running is hard enough but maintaining its growing is another challenge all together. Sprout All Star, Krista Whitley , has grown her Las Vegas-based business, Social Media Unicorn , from scratch. During this week’s #SproutChat , Krista offered advice based on her years of experience in growing her agency and persona brand. Set up a Foundation for Success. sproutchat. SproutChat.
  • WRITTENT BLOG  |  THURSDAY, JULY 25, 2013
    [Data, Research] 10 Actionable Blog Tricks to Skyrocket Your Sales
    The internet and mobile technology have revolutionized the way that consumers research organizations, and many prospects who find your website through organic search simply aren’t ready to make a purchase. Use Better Keyword Research. Generating more conversions and sales from your blog requires better targeting, which can be achieved through more effective keyword research. Take a deep, honest, data-backed look at what prospects have to lose if they don’t become your customer. 8. 89% of consumers use search engines as a tool in purchase decisions. Unlikely.
  • THE MARKETING BLOG  |  THURSDAY, JULY 22, 2010
    [Data, Research] Dear Airtel: It is about Customers & Conversations
    remember facing a problem with data card when I shifted to pune and their executives were so arrogant… It was a pathetic experience with them!! Home About In the Media Startup Life: Diary of a First Generation Entrepreneur My Contribution at PaulWriter.com July 22, 2010.4:44 pm Dear Airtel: It is about Customers & Conversations Jump to Comments It was one of those evenings, when we were not in a mood to work. The day had already gone by and the office was half-empty. Thinking what to do, we thought of decorating our office with some quotes. The worst was yet to come.
  • SOCIAL MEDIA CITIZENS  |  TUESDAY, MARCH 13, 2012
    [Data, Research] Interview with Community Manager: Ben Martin
    As for actual blogs, SocialBakers.com is invaluable for taking a data-lead approach into Facebook insights and should be in the bookmark of absolutely any CM who manages a community on Facebook. If you’re not spending time engaging with the community, then you should be spending that time doing your research and working out ways to improve it. G: How do you attract new community members? B: I’m very fortunate to be working for a well-known software brand so having that name behind us helps greatly. Ben Martin is Global Community Manager at AVG. On-site communities (e.g.
  • AGGREGAGE  |  THURSDAY, SEPTEMBER 26, 2013
    [Data, Research] Two Professional Association Partners Launch New Sites
    For AMCF which utilizes value-driven program, research and communications to further its goals, Management Consulting Connection becomes an important part of their offering to help management consulting firm management stay on top of the issues that affect their success. Top 12 Data Center Trends thru 2015. The Association of Management Consulting Firms (“AMCF”) and the Association of Information Technology Professionals – Los Angeles (“AITPLA”) have both recently launched sites using the Aggregage technology platform. AMCF has launched Management Consulting Connection. Curation
  • NEILPERKIN.TYPEPAD.COM  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Data, Research] The Future Of Content Curation
    There's good reason to - according to the Pew Research Centre science accounts for 10% of all stories on blogs but only 1% of the stories in mainstream media. Partly because there's been a number interesting pieces I've read about the subject recently, and partly because I think it is yet another area where traditional practices are being disrupted but we certainly don't yet have all answers. With an explosion in the amount of content vying for our attention, quality content curation of all kinds has a high value. The real value in social curation is relevance.
  • KIKOLANI  |  FRIDAY, JUNE 24, 2011
    [Data, Research] Fetching Friday – Resources Mashup & Sloths
    80+ excellent examples of creative contact and web form designs – attractive in-page forms to receive data from users on your website. The ultimate guide to keyword research – 15 resources to finding keyphrases for your niche plus a detailed explanation of keyword research for bloggers and affiliate marketers. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. Business / Career. Also featured in Forbes.
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 16, 2012
    [Data, Research] Social Pros Podcast – Justin Levy, Citrix Online
    ” Jay : You guys have so many interesting charts and graphs from the research that you do. It’s not infographic, though you have done some infographics, but part and parcel what you do is you’ve got a lot of interesting individual data points. I can certainly see a circumstance where Pinterest would be a play there. There’s been a re-focusing on the visual presentation of data. wanted to talk a bit about some research that was published , I think, this week by Digitas , or sponsored by Digitas. Listen Now. The RSS feed is: [link]. told you so.
  • SOCIAL AND LOGICAL  |  FRIDAY, DECEMBER 3, 2010
    [Data, Research] The Spirit of Engagement
    They offer a sense of security, although there are many instances when relying too much on quantitative data can be detrimental to innovation. Yes you can look at behavioral data to see what types of content get the highest numbers. Behavioral data can be used as a general gage to see what your audience is interested in. Research can obscure the obvious. flood of data should never be allowed to wash away your common sense and your own feeling for the market. Social Media & Common Sense. Pretty silly isn’t it? Check out 9:30 in the video clip below.
  • TWIST IMAGE  |  SATURDAY, JULY 27, 2013
    [Data, Research] Six Links Worthy Of Your Attention #162
    "This sounds like a HuffPo fluff-piece, but it''s actually research from Harvard associate professor, Michael Norton. I won''t spoil the twist for you; play it and see what happens. "If an album is an app, and its terms of service leave listeners wide open, is the future of music data mining? "Alistair talks a lot about the ''quantified self,'' a movement to use various apps and devices capture and analyze data about yourself: your sleep habits, caloric intake, distance walked each day, etc. " (Alistair for Hugh). Billboard seems to think so."
  • PROACTIVE REPORT  |  THURSDAY, OCTOBER 8, 2015
    [Data, Research] Why the Quality Content Bar is now 10X
    An excellent explanation of how to research and create the kind of content that Google loves.  Writing for the web, keyword research, SEO, visual content and data mining are all digital skills you need to succeed in PR and marketing today. Watch the video. Note his comment about how visual content can make the difference. Content Marketing content google online PR SEO
  • PROBLOGGER  |  MONDAY, FEBRUARY 7, 2011
    [Data, Research] 6 Ways to Sell a Website, and 4 Ways Not to Sell One
    On one of the bigger marketplaces like Flippa , it’s important to remember that people value revenue data or profit information above anything else. Research successful website sales before listing your own. The types of statistics I’m talking about are total pageview information—generally information that has no tie to real profitability—or data about how much traffic your website generates in total. Instead of offering this type of information to potential bidders, highlight your website’s strengths and offer real data to buyers.
  • TECHIPEDIA: TAMAR WEINBERG  |  MONDAY, JULY 21, 2008
    [Data, Research] Quantum Entanglements: The Social Media Scandals
    There were inconsistencies in the medical aspects of the story, conflicting personal data on various websites including some question as to age and birth date, and a dearth of pictures, some of which were clearly photoshopped to remove logos from sweatshirts. Reply skateboard1 July 21, 2008 at 2:53 pm Great job Karen! I’m so proud of the amount of time you put into researching this, that I don’t even mind cleaning up the pizza cartons and beer bottles you left in it’s wake. Smile, I’m sending you some sunshine. Did your room just light up? Ask for proof.
  • JEFF ESPOSITO  |  TUESDAY, JUNE 2, 2015
    [Data, Research] Twitter Audience Insights – Late to the Party, but Valuable Addition
    Research: One of the things that made me chortle a bit when seeing Audience Insights was the ability to look at and compare demographics vs. that of Twitter’s universe. Many social media managers will discredit a platform or network because you can’t get real data or “my customers aren’t there.” The later often comes in taking industry reports as gospel and not in primary data points. Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. common question asked is what are these tweets generating?
  • PROBLOGGER  |  SUNDAY, AUGUST 23, 2015
    [Data, Research] How to Drive Traffic to Your Blog Through Your Archived Material on Facebook
    Write the video meta-data the same as you’d write a sales letter: Title – Give the video a short, descriptive and punchy title. We’ve got to do more research, but it doesn’t seem to hurt. This is a guest contribution from Jonathan Goodman. love discovering systems that work in the background so you can focus on your blog. What I’m going to detail is like the concept of compound interest. At the beginning, the effects will be small  – but over time, as the system continues to work and you keep adding into it small bits, it becomes a monster. It involves Facebook.
  • PROBLOGGER  |  SUNDAY, NOVEMBER 8, 2015
    [Data, Research] A 3-Step Blueprint for Smart Affiliate Marketing
    Do extensive research. Research backed and in-depth articles always perform well in search results. Make sure your content is well researched and backed by data and also includes several images. This is a guest contribution from Anil Agarwal. Building a blog that gets huge traffic isn’t necessarily hard, but converting that traffic into sales can be. Most people think they can make a living online by increasing their website traffic. In reality, though, it’s not about any old traffic- it has to be targeted. Are you ready? Let’s jump into the details. Do you know why?
  • WRITTENT BLOG  |  FRIDAY, NOVEMBER 15, 2013
    [Data, Research] 15 Habits of Legendary Content Creators
    Now, content creators are publishers, and it’s up to you to dive into the research and distribution that presses handled in the past. Scientists rely on data and analysis to make decisions, so you’ve got to take a similarly number-driven approach to your publishing. 6. Image credit: Artur 84. Everyone can have happy and successful careers as content creators, if they adopt positive working habits. According to Pearson, the right habits can be the difference between successfully achieving goals and having work-life balance, or struggling to simply meet expectations. Create Often.
  • UNSPOKEN  |  WEDNESDAY, MAY 14, 2014
    [Data, Research] Play Ball! 4 Ideas for Home-Run Social Media Marketing
    This social data lets you target clients more accurately, created better segments, and adjust customer engagements to be more satisfying. How to Use Social Media for Marketing Research. So many brands struggle to use social media effectively. Spending precious time on marketing efforts that are not producing just costs you money. How can you really hit the ball out of the park with your social media marketing efforts? Missing the Pitch: Why Your Methods Are Failing. Social media sites can change the way they display information any time. Plenty of other factors could be involved.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 15, 2015
    [Data, Research] [Interview] @CKBurgess, @BlueFocus and the @SocialEmployee Revolution Come to @SpeakingDotCom #SocBiz #SocialEmployee
    In an age where communication and data sharing tools continue to reach new heights year after year, we need a workforce capable of adapting to new processes, which takes both the right skills and the right mindset to succeed. AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair. With this in mind, we are proud to join Speaking.com (@ SpeakingDotCom ) in our quest to bring cutting-edge social business practices to workspaces of every size—and in every industry.
  • THEFUTUREBUZZ.COM  |  TUESDAY, OCTOBER 12, 2010
    [Data, Research] Content Aggregation For Links, Traffic And Buzz
    Two quick examples Most Popular Posts:  May 2009 42 Marketing Lists from The Future Buzz Aggregation idea 5 Interesting stats, facts or figures from your niche Why this works People are always on the lookout for useful stats, facts and figures – especially in cases they can use that data to support their own decisions.  From my short experience (about 6 months) it is hard and you need to research a lot! like to refer to specific, valuable online data as granular content. They take a lot of effort to do properly, but in the end they are too valuable to ignore. Perfect.
  • KIKOLANI  |  TUESDAY, FEBRUARY 23, 2016
    [Data, Research] How to Get a 62.5% Email Opt-In Rate From Facebook Ads With Custom Audiences
    For example, if you’re trying to attract leads for a new social media course, look at the Facebook Ad Insights data for pages published by Amy Porterfield, Jon Loomer, Kim Garst and LKR Social Media. Similar to if you were researching competitors’ ads when building a Google AdWords or Bing Ads campaign. Another buck down the drain. You keep blowing through hard earned cash on Facebook Ads with the hope of building your email list. Experts like Rick Mulready and Amy Porterfield make it look easy to get conversions at $1 each. Is it time to call it quits? Maybe there’s still hope.
  • KIKOLANI  |  FRIDAY, NOVEMBER 30, 2012
    [Data, Research] Fetching Friday – Resources Mashup & Facebook Law
    If so, Blogging for Your Business will help you do everything including set up a WordPress blog, conduct keyword research, understand your online competition, build a strong social media footprint, and create a successful business blogging strategy. Tips for Handling (Not Provided) Data – It has been more than a year since Google announced its SSL enhancement. What follows are some thoughts and tips on how to handle the growing lack of data you receive from your organic visits. One Week Left for $10 eBooks from ProBloger. This eBook is normally $19.99. Read on.
  • PROBLOGGER  |  WEDNESDAY, NOVEMBER 30, 2016
    [Data, Research] How to Create Consistently Valuable Content for Your Blog
    Research by the Content Marketing Institute conducted in 2014 shows that roughly half of the B2B bloggers in the United States have trouble pinpointing the value of their content. Social media is of no lesser importance, as it is one of the largest sources of user data in the world. Doing something of value is a basic motive that drives us in doing pretty much anything in our lives. Writing is a passion and there is a little art in every piece of content we create, irrelevant of the topic or the reason why we put the words in this sequence on the sheet in front of us. SEO metrics.
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Data, Research] BIG NEWS! @TheEIU Announces Top 25 #SocialBusiness Leaders #SocBiz25 @TheEconomist #SocBiz
    Back in April, I announced my participation as a member of a special advisory board for The Economist Intelligence Unit ( @TheEIU ), the research arm of The Economist Group, which was tasked to help determine the Top 25 Social Business Leaders out there today. Data-driven decision-makers: Uses analytics to gain actionable insights into the performance and activities of stakeholders. Today, we are thrilled to unveil our list of the EIU’s Top 25 Social Business Leaders to the world. Also, please kindly use the hashtag #socbiz25.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, SEPTEMBER 13, 2016
    [Data, Research] 5 Essential Skill Sets For Your Social Media Team
    Data Collection and Analysis. Collecting data and inputs from various social media networks and channels is crucial to social media success. However, while many tools tout the ability to aggregate the data, it’s the analysis of that data that becomes an essential skill set for your team. Research and Strategic Development. This means they must have an eye for research and strategic development. We hope you had time to catch our team’s August webinar on Staffing for Social Success ! Customer Relations. Storytelling.
  • KIKOLANI  |  FRIDAY, MAY 3, 2013
    [Data, Research] Fetching Friday – Resources Mashup & The Science of Productivity
    20 Data-Backed Ways to Upgrade Your Social Media Marketing – Get tips on how to improve your social media marketing that all stem from real research and data. Here is a breakdown of all relevant data from the latest research. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Featured Post. consumer laws.
  • STAY N' ALIVE  |  WEDNESDAY, JANUARY 19, 2011
    [Data, Research] FamilySearch.org To Discuss Living/Dead Relationship Technology With New RootsTech Conference
    One of my favorite things to do is research my family history. RootsTech, FamilySearch.org’s new Family History Technology conference, aims to get all the best minds in this industry together to discuss these challenges, and share new ways of approaching relationships and data archiving and retrieval in this life and beyond. The fact is I love technology that brings us closer together, both in real life, and the life beyond. That’s why I’m really excited for the conference FamilySearch.org is putting on for Technology professionals of all types called RootsTech.
  • WRITTENT BLOG  |  FRIDAY, MAY 3, 2013
    [Data, Research] A Refreshing Checklist for Your Content and Social Media Marketing Strategy!
    The list of these simple phrases should be completed after a keyword research according to the industry. Though “free” is claimed as a powerful motivating word, the recent Inbound Marketing Agents research shows that “value at no cost” is a more effective phrasing. 20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]. research by HubSpot explains why you should put “guru” to your profile, stay active on Facebook on weekends, ask questions, use links for retweets, always stay positive, and many more. Stay tuned!
  • CONVINCE & CONVERT  |  FRIDAY, JULY 3, 2015
    [Data, Research] It’s Time to Pay to Play
    To build relationships with influencers, Steve and his team tried to be as helpful as possible to the influencers they identified,  without asking for anything in return.  At BuzzSumo, they’re able to provide helpful data and research to influencers who can use it for their own benefit, turning them into advocates for the BuzzSumo brand. Steve doesn’t pay to play, but he does give away valuable data for free. When it comes to social media, you have to pay to play. So go ahead, give your content away for free. Mari Smith International, Inc. CEO, Mari Smith.
  • AUDIENSE  |  THURSDAY, MAY 26, 2016
    [Data, Research] Alicia Keys To Perform #InCommon And Brands Celebrate #TowelDay
    – Social Intelligence Is Changing Market Research. Is it really effective to categorize people by something as vague as “millennials” when social data makes incredible insights possible? Alicia Keys is all set to be the first ever musical headliner at the world’s most watched sporting event. She’s going to perform at the opening ceremony of the UEFA Champions’ League. We talk about her #InCommon campaign with Pepsi. Meanwhile, you can grab a bar of snickers for a low price if Twitter gets angry, and we bring you the best brand Tweets for #TowelDay. InCommon https://t.co/hoUfMSPKWL.
  • WAXING UNLYRICAL  |  MONDAY, MARCH 30, 2015
    [Data, Research] Monday Roundup: Buzz Marketing a la Spring
    definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. ” Jonah Berger and Zoey Chen shared some helpful research via Harvard Biz Review  last year (the tips are still good, which is why you’re getting the post!). 4.  As we  approach the start of a new month (and Q2), Spring is in the air… and in our step. From silly jokes to hidden eggs, April brings with it spontaneity. So if your marketing feels as if it might be in a rut (already!), What about you?
  • PROBLOGGER  |  THURSDAY, DECEMBER 1, 2011
    [Data, Research] On the First Page of Google? Now What?
    Proper meta data. good way to digest meta data is to view it as a miniature representation of your real page, sort of like a business card. After much research and contemplation, you can now find the answer in this article by visiting my page.”. This guest post is by Keith Bishop of Online Digital Junkie. If your goal is to publish a lot of meaningless content that doesn’t get read, then you’re in the wrong place. With time and proper SEO practices, visitors will likely show up on your site through search by using keywords that relate in some way to your page. Meta title.
  • WRITTENT BLOG  |  THURSDAY, JANUARY 23, 2014
    [Data, Research] How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month
    You’ll hear this advice often, and unless you’ve got glaring problems like editing issues or terrible research habits, it’s going to be difficult to apply. Perform Original Research. Create a survey that fills a need for information in your industry, promote the heck out of it, and publish your results (after adequate analysis and data scrubbing). Figuring out how to start a blog isn’t the hard part. It isn’t easy, but I’ve succeeded at growing traffic to a new blog 1000% a month for 9 consecutive months with some pretty scrappy content creation and promotion tactics.
  • PROBLOGGER  |  TUESDAY, DECEMBER 18, 2012
    [Data, Research] The 3 Step Guide to Creating Pinterest-friendly Graphics for Your Blog
    Dan Zarella´s research shows that taller images get repinned more often. An infographic is a graphic, eye-catching visual representation of information, data or knowledge. It´s well established that Pinterest can be a strong driver of traffic. We´ve been having a lot of success at our Digital Photography School account and have seen other blogs, like Hair Romance , experiencing similar success. In my experience, most bloggers focus on curating boards to build their expertise and drive traffic back to their blogs. They regularly include their blog posts among the images they pin.
  • ADAM SHERK  |  TUESDAY, JUNE 30, 2009
    [Data, Research] Syndication Best Practices: Reduce the Risk of Being Outranked for.
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Partners typically refuse such an arrangement, but it’s becoming a more common request in contract negotiations.
  • PROBLOGGER  |  SUNDAY, JUNE 26, 2016
    [Data, Research] How to Consistently Publish Great Content While On The Go
    managed to recover all of my data, photos, videos and notes. Like this very blog post. I had my team research and come up with ideas and put them in a Google Doc, which they shared with me through a secure link that Google Drive creates. Google Drive also saves everything to the cloud, so you don’t have to worry about losing your data. have a few note books setup for various areas of my business such as my new Freedom Plan book I’m writing, my Right2Freedom.com research, as well as ways to improve my online blog and podcast. By Natalie Sisson. Be Productive
  • WRITTENT BLOG  |  WEDNESDAY, JANUARY 8, 2014
    [Data, Research] 7 Blogging Secrets Even Experts Will Be Surprised to Know
    Data scientist Dan Zarrella recently found in a study of 2.7 Never sacrifice your research and editing time to write more posts, but try to bump up your posting frequency to increase your traffic and exposure. 7. 23% of the hours Americans spend online are dedicated to reading blogs and cruising social media networks. Blogs have gone from an obscure tool to a major highway for exchanging information, education, and influencing purchase decisions. Studies have found that small businesses who blog generate 126% more leads. Visual Content Matters. Don’t Neglect Blog Titles.
  • WWW.MASTERNEWMEDIA.ORG  |  FRIDAY, SEPTEMBER 24, 2010
    [Data, Research] Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation
    And it was this very technical innovation, the democratization of most web content into a standardized format that anyone could subscribe and work from (RSS), that made me realize how big an opportunity there was for those with sufficient expertise, passion, analysis and research skills to become unique aggregators and intelligent news curators on specific topics of the best content available out there. As I see it: " Aggregation is automated, curation is manual. Photo credit: Creativaimage Back in 2004 , I wrote an article entitled: The Birth of The Newsmaster. Guess what?
  • PROACTIVE REPORT  |  WEDNESDAY, JULY 21, 2010
    [Data, Research] Listening to the Online Conversation
    Social media offers you the opportunity of doing in-depth research, listening to conversations and hearing feedback we’ve never had access to before. There are tools to mine that data and get intelligence that can inform your PR strategy and hone the messaging. Based on this data Hennessy created a tour called Hennessy Artistry. For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. The Internet changed that. Listen, learn and respond.
  • BILL HARTZER  |  TUESDAY, MAY 13, 2014
    [Data, Research] 34 People I Want To Meet at ClickZ Live Toronto 2014
    Nick Drew – Head of Research, Yahoo Canada. Sylvia Ng – PMM (SMB Online Marketing Data Lead), Google. Nathan Safran – Director of Research, Conductor, Inc. This week, I’m doing “double duty” at the ClickZ Live Toronto conference, being held at the Eaton Centre from May 14 to May 16, 2014 in Toronto, Canada. I’m speaking about SEO Audits in the “Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic” session on Thursday. Mark Silver – Head of Digital, The Sports Network. Jeff Lancaster – CEO, Catalyst.
  • DAVE FLEET  |  TUESDAY, JUNE 15, 2010
    [Data, Research] Sysomos Audience Moves Towards Measuring Social Media ROI
    For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. Of course, it doesn’t remove the hands-on targeting and tailoring work that goes into each project, but this kind of data would still be immensely valuable. Social media ROI is a hot topic right now, as social media begins to (slowly) mature. After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sales.
  • BILL HARTZER  |  THURSDAY, FEBRUARY 24, 2011
    [Data, Research] Search Engine Marketing Job Opening
    Thorough keyword research / selection. o On-page optimization. Making strategic decisions based on performance data and budget. TouchStorm , a leader in online editorial video, has a job opening for a search engine marketer, someone who knows both search engine optimization and search engine marketing (PPC). Here is the job description, as recently forwarded to me: Search Engine Marketer (SEO, SEM), TouchStorm. Digital video is a shiny toy that delivers fantastic results in the right hands. We believe in editorial video and use it to create massive reach and engagement.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Data, Research] Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds
    In addition, only half of all managers believe their companies do a good job in governing information distribution or have established adequate processes to determine what data each part of an organization needs. In addition, 40 percent of respondents said that other parts of the company are not willing to share information, and 36 percent said there is so much information available that it takes a long time to actually find the right piece of data. â??The This file is part of a software application licensed from. TEKgroup International, Inc. www.tekgroup.com). Global Home.
  • PROACTIVE REPORT  |  SUNDAY, JANUARY 24, 2016
    [Data, Research] Why Content Strategy Needs Digital PR
    While these are valid areas to consider, unless you first establish and research your audience you can tinker with these 3C’s as much as you want and still miss the target.  That’s when you can use the data in this excellent infographic about content tactics. More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. MarketingProfs: Benchmarks, Budgets & Trends Report. ) 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016.
  • PROACTIVE REPORT  |  MONDAY, DECEMBER 2, 2013
    [Data, Research] Proving Value vs ROI in PR
    Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia.  Analyze the data. 2014 will see more emphasis on reporting PR results. His panel was about measurement, proving value and ROI. Proving Value. Value is subjective.  It will be different from organization to organization and person to person. You need to establish the value equation  for your company or client and provide results that meet that framework. Return on Investment is a financial term and in its simplest definition it means you get more than you put out. PR Actions.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, DECEMBER 2, 2013
    [Data, Research] Does SEO Have A Future?
    Google no longer provides a free keyword research tool for non-PPC customers and they no longer provide keyword data to webmasters who are trying to measure the traffic to your websites and where that traffic is coming from. Absence of data means webmasters have to go elsewhere for the information they need – if they get it at all. They just don’t report the data that webmasters used to rely on to measure ranking success. With so many changes happening at the search engine level, this is a trying time for many online marketers. But it’s not.
  • SOCIAL MEDIA STRATEGERY  |  FRIDAY, APRIL 2, 2010
    [Data, Research] The “Getting Started with Government 2.0” Guide | Social Media.
    Find out what’s available online about you already – this is your first impression to most people.  Do you have a popular name and the results are flooded with data that’s not about you? Read Chris Brogan’s “ If I Started Today ” and his “ Social Media Starter Pack ” posts Do some internal research.  Do some external research.  Maybe you’ll find out additional names of people you can reach out to or maybe you’ll find nothing – either way, it’s better to have done your research first. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Gov 2.0 Expo Gov 2.0
  • CONVINCE & CONVERT  |  MONDAY, SEPTEMBER 20, 2010
    [Data, Research] Is Twitter for Business Even Worth the Trouble | social crm.
    Certainly not because of the math. A new research study of 1,400 U.S. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos. This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. joe [link] Jeremy Victor Thanks for this Jay Great Fact From The Data: Customers follow you on Twitter not to be informed, but to be interacted with.
  • PROBLOGGER  |  SUNDAY, APRIL 12, 2015
    [Data, Research] The Structure of a Proper Client Proposal That Will Land You a Blogging Gig
    As much as possible, try using research data when talking about problems. Research content for their audience, show a couple of popular posts, and suggest similar topics that will do well. Whatever their goal is, spend a little time doing research, and include your recommendations. This is a guest contribution from Karol K. Struggling to make money blogging, aren’t you? SEO doesn’t seem to work for you. Neither does social media. And don’t even get me started on commenting on other blogs and online forums … it’s just noise. It will pass.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Data, Research] Eight steps to thriving on information overload
    Technology is perhaps at the root of the advent of information overload, though it will also be part of the solution, by providing increasingly refined ways of filtering data to present the most valuable information to the right people. have been fascinated by recent research on unconscious problem-solving, and have a thread ("Mind Power") on my blog. About Ross Dawson. Keynote Speaking/Strategy. Future Exploration Network. AHT Group. Books and Reports. Recent Media Appearances. Ross Dawson, August 27, 2007 1:24 AM US PT. One of the most common responses, and one Iâ??ve happening?â??
  • PROBLOGGER  |  TUESDAY, FEBRUARY 11, 2014
    [Data, Research] 4 Ways to Sell More Products Online
    Take some time to research your followers on each social media platform, and to curate posts and shares, whether promotional or otherwise, that really make sense for each one. It can come in the form of an incentive, or in the form of data, by suggesting similar products or service that other people bought in conjunction with the one the buyer added to their cart. This is a guest contribution from Rosie Scott of The New Craft Society. But there’s a difference between, “Hey mom! made 30 cents this month using nothing but my typing fingers!” and, you know, actually making a living.
  • PROBLOGGER  |  SATURDAY, DECEMBER 31, 2011
    [Data, Research] 12 Essential Tips for Revitalising Your Blog in 2012
    Research has shown that people are more likely to help you out than you think. In addition to slowing your site down, the results from this research study have shown that too many choices can actually decrease conversions! If you are a blogger who wants to tap into the psychology of successful content marketing, you need to check out Sparring Mind , where Greg prefers to write about what works (backed with research and data) and avoids the fluff. This is a guest post by Gregory Ciotti of Sparring Mind. Optimize (or start) your email list. The best way to do that?
  • WRITTENT BLOG  |  THURSDAY, AUGUST 29, 2013
    [Data, Research] Is Your Website in Dire Need of a Content Audit?
    Is It Well-Researched? Your spreadsheet is likely a treasure trove of data about your website, so dive into analysis of your efforts to date, changes made, and the blog analytics you compiled in the centralized location. Has your organic search traffic gone flat? Are you losing keyword ranking for critical search terms? If the answer to either of the previous questions is yes – or more importantly, you’re just not sure where you stand, it’s probably due time to do a content audit. Much like any audit, a content examination requires an all-in approach. Duplicate Content Can Happen.
  • PROBLOGGER  |  TUESDAY, MAY 31, 2016
    [Data, Research] Top Tips for Creating Quality Evergreen Content
    Consider doing some research about a little-known aspect of your niche or industry and providing that information. If your post is the only resource on the internet that details this history, it will have tremendous value to researchers interested in your niche – for many years to come. When you see a drop off in readers in your analytic data, wait a short time and launch it again. This is a guest post from freelance writer Anna Johansson. If you’re like most bloggers, you publish a solid combination of evergreen and time-sensitive content. Evergreen Content: A Definition.
  • MINDJUMPERS  |  WEDNESDAY, NOVEMBER 11, 2015
    [Data, Research] We’re Not From Round Here: The Importance of Localised Social Content
    Where brands and agencies have access to insights, data and cultural knowledge about their audience and the subjects they want to talk about, only a local who is living in the market will understand the situation on the ground – not just what’s happening on social media but also the word on the street, the local news and events as they happen. It’s not always realistic for a brand or agency to spend hours researching every topic and conversation for multiple audience groups across the world on a daily basis. Local Social Media Managers. But would it be appropriate for each market?
  • THE REALTIME REPORT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Data, Research] Brute Force: Understanding Automated Cyberattacks
    Imagine the time and effort it can take an individual to research a particular enterprise, learn the ins and outs of its system, and how to get passed its security mechanisms in order to gather vital information. But perhaps the greatest advantage of good automated cyber defenses is its ability, like that of its malicious counterparts, to gather data. Brute Force: Understanding Automated Cyberattacks. Calvino was not trying to create an extended metaphor for automated cyberattacks, but he’s done so anyway. And they have done just that. Weaponization. Delivery. Exploitation.
  • TWIST IMAGE  |  FRIDAY, MAY 9, 2014
    [Data, Research] Are You Reading This?
    Yesterday, I dove deep into a Research Brief article titled, Only Time Prevents More Reading. Here are some of the good (and bad/depressing) data that was uncovered about how we read: 54% of Americans currently read e-books, including 66% of Millennials. research brief. How many books do you read a year? It''s an unfair question, because if you are reading this blog post, you are already amongst the reading elite. used to toss out a statistic about reading (don''t know where I got. School has a funny way of turning people off of reading and learning. Lots of words. ebook.
  • WRITTENT BLOG  |  FRIDAY, NOVEMBER 1, 2013
    [Data, Research] The 6 Most Shocking Online Marketing News Headlines of October
    Their latest effort could be the best by far: an innovative twist on big data with vampires. Forrest Research Declares Content Distribution is Queen. Do you think October was a quiet month for online marketing news? Quite the opposite, actually. This months’ online marketing news is enough to send many experienced marketers into shock. Once you recover, it could be time to seriously rethink your strategy. Not only is Facebook losing market share among younger consumers, Google’s lost the respect of some of the most famous marketing minds around. Except among teens in the US.
  • TWIST IMAGE  |  FRIDAY, JANUARY 4, 2013
    [Data, Research] The Drone Wars. Business Style
    the International Institute for Strategic Studies has identified fifty six different types of drones being used in over ten countries (and this data does not include places like China, Turkey and Russia). defense advanced research projects agency. Drones are everywhere. Less than a decade ago, The Pentagon had about fifty unmanned combat air vehicles (known as drones or uav). It is estimated that they currently have about seven thousand of them (Congress asked for about $5 billion worth of more drones in 2012). And, that's just the work being done by United States. accelerometer.
  • PROBLOGGER  |  TUESDAY, JUNE 5, 2012
    [Data, Research] 10 No-Nonsense Ways to Build Backlinks
    Additionally, research has found that people innately trust well-designed sites much more than poorly designed sites; and a site with trust is going to generate more links. Now research a few keywords around those topics with the Google Keyword tool (remember to set it to [exact] searches) and see which terms have a fairly high search count. If you create a round-up like the two showcased above, research a few keywords that you might be able to rank for before you title the post and publish it. This is a guest post by Gregory Ciotti of Sparring Mind. That part is essential.
  • MINDYMCADAMS.COM  |  TUESDAY, OCTOBER 12, 2010
    [Data, Research] ‘Curation,’ and journalists as curators
    Curation indicates a more careful process, with research and fact-checking and solid sourcing underneath it. Editors should master what I consider to be some essential tools of online curation: Social bookmarking sites like Delicious, Twitter as a research tool, Yahoo Pipes for aggregation. Link ] Online Journalism Blog » Local newspaper data journalism – school admissions in Birmingham » Posted 2 days ago The Birmingham Mail has been trying its hand at data journalism with school admissions data. Then consider the job of the museum curator.
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, APRIL 22, 2010
    [Data, Research] How You Can Benefit from Real Time Search » Techipedia | Tamar.
    All of this data that is posted is changing everyday – so most of today’s updates won’t be relevant tomorrow. real time search engine allows you to scour all of this data to see what’s being said right now about any given topic. For example, if you wanted to research historical information, like to learn what year World War 2 ended; or if you wanted to find out how many games your favorite professional team won last year, a traditional search engine will get you this information. It was recently reported that there are over 50 million updates posted to Twitter every day.
  • WRITTENT BLOG  |  SATURDAY, AUGUST 17, 2013
    [Data, Research] Macklemore, Upworthy, and Content Marketing Strategy News of the Week
    According to all of the latest case studies and research reports, digital brand publishing is growing faster than ever. Gregory Ciotti’s analysis on the Kissmetrics blog is spot-on, and driven by Upworthy staff member’s quotations and data. Inspiration and motivation can come from some rather unlikely places. From independent rap superstars who gain a following without the backing of a record-label, to a content curation website which focuses primarily on positivity, the incredible power of content shines through this week’s top stories on content marketing strategy. With over 2.2
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