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    [Data, Research] What’s the law around aggregating news online
    In support of this contention, they can cite to studies like one recently released by the research firm Outsell, which found that 44 percent of Google News users scan the headlines without ever clicking through to the original articles on the newspapers’ websites. Motorola paid people to watch or listen to the games and upload game statistics into a data feed, which Motorola sent to its pager customers. Here is a good post on some of the types of news aggregation, and some of the  litigation/settlements in the misunderstandings on who has a right to publish the data.
    [Data, Research] Why Digital Influencers Can Explode Your Company’s Bottom Line
    Google CEO Eric Schmidt has stated that every two days, the amount of information published online is equivalent to everything created between the dawn of time and 2003 – 5 extrabytes of data. Comprehensive research of Klout can be performed with Buzztalk’s paid tool. Here are some tips to ensure your request stands out: Research Influencers Carefully: Just because an individual has a highly-engaged social media following doesn’t mean their audience will care about your product. Every day, 55 million Facebook statuses are updated. What Are Digital Influencers?
  • INBLURBS  |  FRIDAY, AUGUST 19, 2011
    [Data, Research] Social Media puts your business at risk! Are you prepared?
    The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data. You save time and money for research and you can bring custom tailored products and services to your audience much faster than your competition! As social media marketing is estimated to increase in the next twelve months by up to 25% companies should have clear how the online – social media conversation can impact their brand. How about your business? Are you monitoring social media to know what conversation is going on about your company? Bad news spread faster.
    [Data, Research] The Most Popular News Sites on YouTube
    compiled the figures by looking at the profile boxes on channel pages and from YouTube’s search results, for example: Not every site shares the same information in its profile but I pulled as much data as I could. The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement?
  • ADAM SHERK  |  TUESDAY, MARCH 16, 2010
    [Data, Research] Real-time Search Optimization for News Sites
    Tracking data from URL shorteners like can help to paint a clearer picture If you have any additional tips or observations, I’d love to learn them. The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? What Horrible Things Did Time Magazine Do in 1964?
    [Data, Research] Who Is Your Host Neighbor?
    You have to sign up for an account to see your SEO data, but once you have an account at Blekko you can search for and Blekko will show you several SEO stats for your website including the sites that are hosted on your server. You can then do some research on those sites to see whether they have good reputations or not (check their backlinks) and if you don’t like what you see, request your site be moved to a new server. Web hosting is a necessity for online marketing. Your choice of hosting companies has a lot to do with that reputation.
    [Data, Research] The rise of social media and other key trends from Waitrose’s Food and Drink Report 2014
    Waitrose has poured over sales data, customer research and conducted expert interviews to examine consumer’s changing shopping behaviour in food and drink over the past year. Last week Waitrose launched its Food and Drink Report 2014. This is the second time the supermarket has released an annual review of consumer behaviour in relation to food and drink. Seven food trends emerged from this report: As consumers’ lives become busier, convenience shopping has become increasingly important. Consumers are becoming more adventurous. Consumers are becoming more health conscious.
    [Data, Research] 7 Emerging Content Marketing Specialties
    Researchers have found that the average B2B content marketer uses 12 different tactics , which can range from visual content to blogging, social media to Slideshare, and more. This individual may specialize in traditional keyword research or the use of affinity data, and will often work closely with Senior management to direct publishing, particularly in times of crisis, re-branding or product launches. 3. Data Specialist. Did you know that 90% of the world’s data was created in the last 2 years? Chief Content Officer. Brand’s voices have shifted online.
  • FEVER BEE  |  SUNDAY, MAY 19, 2013
    [Data, Research] Review Your Existing Community Plans
    Have you set a specific time to collect and analyze the data you need? Are your data collection methods valid? Is your community concept clear and based upon research you’ve undertaken? Is this based upon audience research? As part of our consultancy , we spend a lot of time reviewing a client’s existing plans for a community. There are a variety of things we look out for. Some we’ve listed below: Strategy. Do you have clear, ROI, goals? i.e. not likes/engagements but one of these ? Do you have a framework for measuring the health, progress, and ROI of the community?
    [Data, Research] Stakeholder Matrix: The Best Way to Prevent a Social Media Crisis [Guest]
    – Katleen Richardson of Marketing AdvantEdge  is an experienced leader who builds integrated strategies combining research, data analysis and creative thinking. by  Katleen Richardson. Reputation management is one of the trickiest aspects to spreading your message, especially in this age of social media where what you say is instantly broadcast to thousands (if not millions) of people. We live in a world where news (or other gossip passing as news!) can spread within a blink of an eye – take the earthquake on the east coast last year. Consider leaving a comment!
    [Data, Research] Content Marketing Smart – Why Your Blog Article is Just the Beginning
    Monday: a couple hours of research, six hours of head-down writing, two (five?) Tuesday: a couple hours of research, six hours of head-down writing…. Start with a well-researched blog article, and end with all types of content that generate brand awareness in different, exciting ways. Your five pieces of content: Comprehensive, well-researched blog article on a subject interesting to your readers. Slideshare presentation built from blog research, case studies, or other sources. Infographic built from blog research, case studies, statistics, or other sources.
    [Data, Research] Have You Updated Your Keywords Lately?
    You should conduct new keyword research at least once a year, but I would say about every six months. About Us What’s a Maverick? Who’s The Bad Guy, Google Or Bing? » Have You Updated Your Keywords Lately? Effective search engine marketing is dependent upon the rules of supply and demand. The supply side consists of the websites containing information that people are searching for. The demand side of the equation is made up of the information that people are seeking. It’s important to note that these keywords could change over time. This really isn’t hard.
  • KIKOLANI  |  FRIDAY, MARCH 6, 2015
    [Data, Research] Fetching Friday – 23 Posts on Marketing & Productivity
    Google Researchers Introduce System To Rank Web Pages On Facts, Not Links by Matt Mcgee. 7 SEO Strategies You Can’t be Without in 2015 by Mackensie Smith. How To Integrate Social and CRM Data to Improve Your Twitter and Facebook Ads by Nathan Mendenhall. Fetching Friday is back for week ten of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Four Ways to Increase Social Shares for your Website Content by Greg Miller. Search Engine Marketing. Productivity.
    [Data, Research] 64 Different Kinds of Blog Posts to Keep Your Writing Fresh
    Infographic - These poster-sized, time lines and data-driven images have burst onto the scene and have become quite popular. Song Lyrics - Either to drive home a point (like my I Hear the Train a Comin' post) or rewording the song and noting "as sung to the tune of." (as in my Resume Buffet bit) Statistics - Doing some research and gathering data is a great way to punctuate your point(s). They're great for teaching and learning - and remembering. are great ways to get your writing juices stirred. Even if you don't get all 26, you can turn it into a numbered list. Short.
    [Data, Research] Carnival Of The Mobilists #275 Brings Weekly Best Of Mobile Blogging
    In Lee’s view the winning approach “needs to be more than just simple application abstraction and should also include increased encryption for data-at-rest and data-in-transit, with enhanced policy control that goes above and beyond the standard application level control (which is usually nothing).” The combined research produced some surprise findings for both operators and consumers. The takeaway:  There are many apps and services that compromise our data (and our trust). How to host the COM. And it should also be location-aware. Related articles.
    [Data, Research] Join me at Strata Conf on October 23rd NYC where I’m speaking about Analytics in the Real World
    Data Driven Business Day, Regent Parlor. Nobody knows data like a web analyst. Case Study: Big Data, Small(er) Company. WebMetricsGuru INC, Marshall Sponder is an independent Web analytics and SEO/SEM specialist working in the field of market research, social media, networking, and PR. He provides digital data convergence generating ROI and develops data metrics, KPIs, and dashboards that drive businesses by setting and evaluating benchmarks. Details at  [link]. Analytics for the Real World. Marshall Sponder (WebMetricsGuru INC,). Marshall Sponder.
    [Data, Research] Write Like a Pro: Top 10 Secrets of Professional Copywriters
    Research, research, research! The more research you do, the more information you have to work with when you sit down to write your copy. All professional copywriters extol the virtues of adequate research. The Father of Advertising David Ogilvy, Copywriting Hall of Fame inductee John Caples, and modern million-dollar copywriter Gary Bencivenga all recommend extensive research as one of the secrets of writing great copy. learned that research is the infallible cure for writer’s block.  ~  Gary Bencivenga  ~. Don’t rush. Write often.
    [Data, Research] I Am the Creative Class and You Can Too
    The creativity of video games is subsidized by government research grants; high tech is booming. Especially people who’ve learned how to manipulate data. Keen gives away his misunderstanding with his own words:“ Especially people who’ve learned how to manipulate data. ” That is precisely what a member of the Creative Class does, manipulate data. Whether that data takes the form of words or images or music. I don’t usually read the articles at unless somebody smart points to one that they find particularly objectionable. Gaaaah. Every.
    [Data, Research] ROSKA Healthcare Advertising Sees Demand For Mobile Codes; Paves Way For Smart(er) Health
    ROSKA was among the first to see the benefits of integrating Quick Response (QR) codes – two-dimensional data marks that can be read through mobile phone cameras and decoded, sending the mobile subscriber to a website or application – in the marketing mix. In 2011 MSearchGroove profiles the innovators in mobile health (mHealth) to give you the inside track on how (and where) mobile is connecting stakeholders to make a difference. Mobile is at the core of an increasing number of healthcare services and solutions. In the 1990s he decided to ride the digital wave.
    [Data, Research] Best Practices for Engaging the Social Customer from Adam Metz of The Social Customer
    And if you’ve read Brian Solis’ ( @briansolis ) recent blogpost The State of Social Marketing 2011-2012 , then you know he talks about the social customer as “someone who first goes to their social networks of relevance to learn about products and services”.  If you are wondering how many of your current customers are social customers, follow Adam’s recommendation and use this free Social Technographics Profile Tool from Forrester Research. We were excited to have Adam offer an hour-long webinar on the principals covered in his book – watch the webinar here. Bostonmike.
    [Data, Research] Mail Bag
    truly love how it is simple on my eyes and the data are well written. I’m wondering how I could be notified whenever a new post has been made. Excellent read, I just passed this onto a friend who was doing some research on that. I get comments from readers all the time, and while I usually let these remarks speak for themselves, I thought I’d take advantage of a little extra time at the holidays to show my appreciation by responding to a few recent contributors. Thanks for showing that you care! Unquestionably imagine that which you said. Will likely be back to get more. James.
    [Data, Research] 7 Things Content Marketers Can Learn From Fiction Writers
    Marketers are data driven. For him, a successful campaign is a coming together of exhaustive research and highly creative strategic thinking. Image via Content marketing is storytelling, so it’s not all that bizarre to think that fiction writers might actually have some advice for us. Can we borrow narrative devices and writing tips from fiction? certainly believe we can. These seven skills, devices, and tactics come straight from the art of fiction, but they’re remarkable tools for any writer that hopes to draw attention and engagement. 1.
    [Data, Research] Want To Double Your Productivity? – 10 Marketing Tasks You NEED To Outsource (And How You Do It)
    You head out for lunch (still checking your social media profiles of course) CERTAIN you will complete those three high leverage tasks later this afternoon but when you return you get stuck into that pesky keyword research task that your SEO contractor has requested TODAY because you have been putting it off for months. Combining data mining tools such as Kimono and  with a Team Member skilled in lead generation will be able to generate more leads than you can manually reach out to on a daily basis. 5. Keyword Research. Competitor research. Train Your Team.
  • WWW.PR2020.COM  |  WEDNESDAY, OCTOBER 27, 2010
    [Data, Research] Social Media Monitoring Tools Comparison Guide
    Basically, this software can slice and dice your data however you see fit , making it an awesome tool for identifying trends and opportunities. Along with its social media monitoring capabilities, this software offers a wealth of features, including a content management system (CMS), keyword-research tools, website analytics and lead-nurturing functionality. After linking your business page to the platform, you gain access to additional data that complements information found in Facebook Insights , such as details on user activity, automated sentiment analysis and top fans.
    [Data, Research] How to Reach Audiences and Influencers Through Their Egos
    But as I was researching my new book The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence , I had an epiphany: Ego itself is not the problem; it’s my ego that’s the problem. He helps companies turn data, ideas, and relationships into true thought leadership. Dig deep for the cause of the worst marketing and PR, and you’ll find a rich vein of ego. It comes in many forms. company starts a blog to write exclusively about itself and how amazing its products are (this is unfortunately the most common kind of corporate blog). Audience Ego.
  • ADAM SHERK  |  MONDAY, AUGUST 16, 2010
    [Data, Research] JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk JVC Facebook Page Sweepstakes a Big Success. But Does it Violate Facebook Guidelines? As of today it has 36,782 fans. Apparently it does.
    [Data, Research] Online Content Curation: The Key To Building Visibility, Authority And Value
    In a study conducted at Ohio State University and published in June 2009 , researchers discovered that participants were most likely to click on a news article that agreed with their views 58% of the time vs. 43% of the time for an article that disagreed with their views. Plus, recent research by MarketingSherpa shows that B2B buyers are very receptive to receiving industry news and articles from vendor sources. Curated in real-time. Photo credit: Erkin Sahin Robert Scoble has recently posted on his blog a fascinating article entitled: Seven Needs of Real-Time Curators.
  • BILL HARTZER  |  TUESDAY, MAY 13, 2014
    [Data, Research] 34 People I Want To Meet at ClickZ Live Toronto 2014
    Nick Drew – Head of Research, Yahoo Canada. Sylvia Ng – PMM (SMB Online Marketing Data Lead), Google. Nathan Safran – Director of Research, Conductor, Inc. This week, I’m doing “double duty” at the ClickZ Live Toronto conference, being held at the Eaton Centre from May 14 to May 16, 2014 in Toronto, Canada. I’m speaking about SEO Audits in the “Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic” session on Thursday. Mark Silver – Head of Digital, The Sports Network. Jeff Lancaster – CEO, Catalyst.
  • ADAM SHERK  |  TUESDAY, JUNE 15, 2010
    [Data, Research] News Sites on Twitter: Who is Making the Most Impact?
    The easiest thing to compare is reach based on Twitter followers and I’ve included that data below. The data point they make available without a subscription is called “Impact.” Please accept the usual caveats about the accuracy of the data, methodology of the tool, etc. The scores are based on 30 day averages, so profiles that are updated more often are working with a larger data set than profiles that may have been updated only once. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on Twitter: Who is Making the Most Impact?
    [Data, Research] Be Nice When You Say Bad Things Online
    Going back to 2008, I would often quote a line I had heard from Bazaarvoice about their data on consumer reviews. From the article: "Not all negative reviews have the same damaging effect, new research suggests. Online negative reviews that are offset by a politeness factor can actually help sell products and services and boost brand perception, according to a study in the Journal of Consumer Research. journal of consumer research. Is anyone still willing to argue that consumer reviews are not one of the most powerful forces online? That''s just YouTube. brand.
    [Data, Research] 6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines
    Most importantly, test and learn from data you collect looking at engagement metrics, such as social sharing and page views.  The data included over 30K visits and 6K social shares. The objective of this post is not to brag but rather share data insights with the blogging community to get feedback. The number-one most shared, read and commented on blog post on SearchDecoder, 10 Unconventional Keyword Research Tools to Include in Your SEO Toolbox , generated over 7K views, nearly 700 social shares and over 30 comments. Ask your friends or followers for feedback.
    [Data, Research] Lessons for Small Business From the Top Marketing Professors
    It is based on these data that we glean the insights to define the strategy we must apply to be successful.”. Better yet, find a social marketing buddy and share your results—twice the ‘research’ and ultimately, likely, twice as fast to measurable results.”. One of the best things about being involved in online communities is the ability to reach out and ask for input, suggestions or ideas—and in the process applying crowdsourcing strategies to a talented group of eager respondents. Kent is also the author of 8 Mandates for Social Media Marketing Success.
  • TWITIP  |  TUESDAY, MARCH 9, 2010
    [Data, Research] Private Eyes Are Watching You: Twitter Oversharing and Its Bizarre.
    smarter criminal would have done more research and better rehearsed his spiel. We willingly became the coal for these data miners. Wait till all the data on other sites starts to link up with your real name and face. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Jeff Ramone @TheUngayGuy TheUngayGuy lives in Chicago. He’s a blogger, a lover, a fighter, a cynic, a celebrity-annoyer. He blogs. He tweets. He opines. She looked as quizzical as I felt.
    [Data, Research] When Can CI Professionals Actually Get to Deliver Customer Intelligence?
    while back, I recall reading a report by Forrester Research. The survey showed that CI professionals continue to focus primarily on data integration, when their primary charter is to deliver insights. She said, “I have to spend 80% of my job getting the data ready for analytics instead of coming up with great new insights.” ”   Integrated customer data is critical to delivering insightful analyses, yet many respondents seem to continue to get stuck in the data integration process. Martha Bush. So what’s the holdup? That bears repeating. 
  • TWIST IMAGE  |  MONDAY, JULY 11, 2011
    [Data, Research] Twitter Is Random
    MarketingCharts ran a very interesting news item today titled, Tweeters More Engaged With TV Shows , that said: "A considerably higher percentage of Twitter users who tweet while watching a TV show discuss the show they're watching than Facebook users who log in during a TV show, according to May 2011 data from The User Research Study indicates 50% of Twitter users discuss a show they are watching, one-third more than the 35% of Facebook users who discuss a show they are watching." tv guide user research study. understand it. I use it.
    [Data, Research] How to Make Money Online in 2016: An Unexpected Approach
    Here’s a quote from the book, which may make you question why I’m recommending becoming a giver, “ Research demonstrates that givers sink to the bottom of the success ladder. When I took another look at the data, I discovered a surprising pattern: It’s the givers again. ”. You’ll not only find the journey more rewarding, but research shows you’re far more likely to get that financial return as well. That kind of stuff hasn’t worked for you before. If it had, you wouldn’t be curious to read the rest of this article. Maxwell. Neither.
    [Data, Research] Top 10 Ways to Use -
    Research. 9. Awsome research tools - sharing the love | eduMusings. One last thing…using the ampersand is an interesting idea, but that type of folksonomy isn’t really useful meta data to the rest of us who may be interested in your bookmarks. ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION. LIFESTYLE. MONEY. TECHNOLOGY. MANAGEMENT. Your ID: Password: Forget your ID or password? Help. -->. Enter your email address: May 24th, 2007 in Featured , Technology. ç?«ç??å??个ç?¨æ³?
    [Data, Research] Benefits of Online Reputation Management - Social Media
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Social Media Ne.
    [Data, Research] Why My Blog is a Hog and Tips for YOU
    revelation for me and still a favorite place to store collections of research on topics in individual “Notebooks.” Infographics are not only a popular way to provide data in an interesting way but offer a visually appealing and high cognitive approach for showing information to make your content even more engaging. All four (4) of these are great assets to writing and blogging to help with research, organization and visual presentation in your posts. Bloggity, blog, blog. Sloggity, slog, slog. What I’ve learned. Is a blog is a hog! It hogs my time. But I also think.
    [Data, Research] How Social Media Can Affect Your Search Engine Rankings
    Many researchers have found that social shares are quite valuable when it comes to building your website authority. Here is the latest research from Searchmetrics, highlighting which social signals correlate to rankings on Google: Note that 7 out of the top 9 factors are social signals. Various researches have shown that Facebook influences more search rankings as compare to Google+ or Twitter. You can add value by doing a little bit of detailed research and by making the conversation more interesting. SEO is much more than just high ranking in Google. Source: SEL.
    [Data, Research] and the Power of The (Internet) Pulse
    Hubbard speaks to in his new book – that aggregated data, which Shareaholic provides, gives extremely valuable information about the habits and desires of online humanity – and does so in a way that surpasses other forms of research in it’s possibilities.   I won’t spoil reading the Pulse for you, my review is at least several days away, though I think Hubbard’s book is one of the best I read, and I last year I also bought his earlier book on How To Measure Anything , which I highly recommend reading (and maybe I’ll go back, finish it and review it as well).
    [Data, Research] Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far
    Best Social Media Stats, Facts and Marketing Research of 2010 (January 17, 2011). Learn how buyers use social media, which platforms are most effective, and more here in the best social media marketing stats, facts and research of 2010. If you crave social media stats and data (clearly a popular topic), check out the much newer collection of such in 79 Remarkable Social Media Marketing Facts and Statistics for 2012. After 32 months (time flies when you’re having fun!) and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date.
    [Data, Research] Newsweek on Tumblr: Good Effort, Needs More Engagement
    went back several months and it’s not easy to find items that have gotten comments. I don’t have any data on what kind of traffic the Tumblr site is getting, but either it is fairly low or visitors simply aren’t starting discussions there. Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients. like it.
    [Data, Research] Social Media: Facebook posting
    Vitrue, a social media marketing company, has released a white paper called ‘The Anatomy of a Facebook Post’  According to their data the answer is: Friday morning. According to his research more people share Facebook posts on Saturdays than any other day of the week. The above research looks at pure, bottom line responses and does not take into account variable factors like how interesting or relevant the content is. When is the best time to post content on your Facebook page for maximum effect? It depends on who you ask. This makes sense to me. Friday?
    [Data, Research] Interview with Community Manager: Ben Martin
    As for actual blogs, is invaluable for taking a data-lead approach into Facebook insights and should be in the bookmark of absolutely any CM who manages a community on Facebook. If you’re not spending time engaging with the community, then you should be spending that time doing your research and working out ways to improve it. G: How do you attract new community members? B: I’m very fortunate to be working for a well-known software brand so having that name behind us helps greatly. Ben Martin is Global Community Manager at AVG. On-site communities (e.g.
    [Data, Research] Throwback Thursday: Search Engine Watch Circa 1999
    But there were also some keyword research type of sites and resources, which were very helpful, as well: Keyword Databases. Enter a term you wish to research, and you’ll be shown how many searches were done for that term and other terms that include it, for the previous month. Data is gathered from various live search displays. Today is Thursday, and every Thursday I try to feature one search engine or search engine website. Today, because of the official announcement that Danny Goodwin is leaving Search Engine Watch , I thought I would feature Search Engine Watch.
    [Data, Research] Social Prospecting and Scoring: The Missing Link to Social Marketing ROI
    Social prospecting allows you to mine the social web, identify new likely buyers, collect and store their social data (demographic and social activity), and then segment and prioritize those people according to criteria you define. Think of it as treating the entire social web as your database, collecting and storing data on users regardless of whether they are following your branded channels, and segmenting those users according to criteria you define. Are my customers researching new alternatives to what we offer? You may even have a presence on Pinterest and Google+. 
    [Data, Research] 72 Hours Only: How to Become a Podcast Millionaire
    The most recent data I can find on AoC is actually quite dated, where they had just hit over 1,000,000 podcast downloads in a single 12 month period. When researching this topic it was actually very, very difficult to find success stories. While iTunes isn’t the greatest place to be a publisher in terms of the data they give you (people have to use other software to find their download numbers) they do at least give you some insight into how popular your individual episodes are. It has nothing to do with writing, however. Whichever comes first. Just 300 Copies Left.
    [Data, Research] Free SEO and Social Media Tools Manufacturers Should Know About
    One of the most important aspects of SEO is keyword research. You will therefore need effective tools to make keyword research a lot easier. This can be a very useful tool if you’re launching a new website, as it can help you identify 302 redirects, 404 pages, duplicate content, pages with missing Meta data, and title that exceed 70 characters, among other internal issues that may compromise the quality of your website. The data you collect can be a valuable guide when you’re crafting your own SEO strategy. Enjoy. If these tools come for FREE even better! SEO Tools.
    [Data, Research] The Most Popular NFL Teams on Twitter and Facebook
    Capturing data on only “official” accounts and pages was actually somewhat difficult (I welcome corrections if I’ve missed any). The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? The San Diego Chargers lead the league with only 28K followers.
    [Data, Research] What Motivates Readers to Share?
    In my research into sharing, I realized I needed to develop a framework that would serve as a model for the decision-making process that takes place before someone spreads an idea. The keys to real science are data and experimentation. I’ve spent nearly five years conducting research into the why, how, and what of contagious ideas. Perhaps my favorite data set is my giant MySQL table of 100 million retweets. Irving Kirsch, a researcher at the University of Connecticut backed me up in a recent experiment. This guest post is by Dan Zarrella of
    [Data, Research] Six Links Worthy Of Your Attention #147
    Teton Gravity Research Aerial Reel - The Bay Area in 4K - Teton Gravity Research. Teton Gravity Research takes some of the best shots of this sort of thing. It''s not so much that Peretti found the best writers or nailed the perfect headline, it''s that he uses data (big data, small data, web analytics, etc.) to better understand what works and what doesn''t. As his audience scales and he''s granted access to more data, he can build algorithms to keep those people engaged. teton gravity research. " (Alistair for Hugh). think I failed."
    [Data, Research] Kids and Technology: Too Much or Just Enough?
    The data that was collected to come up with these statistics was from kids ages 0 to 8. Research also shows that more and more kids are learning to use mobile devices before they can even talk. An article that was published recently on Mashable highlights the fact that as many as 1 in 5 (or 17%) of kids uses a mobile device every day. In comparison, only 14% use a computer and 58% watch TV. It’s interesting that kids are using mobile devices so much. This is indicating that parents provide these devices for kids to use, right? Well, not necessarily. Photo Source).
    [Data, Research] David Ferrucci on Building the World’s Smartest Computer
    Massive parallelism was a key enabler: We had to pusue many competing independent hypotheses over large amounts of data. The goal of all researchers was can they drive the end-to-end system performance? We did end-to-end integration almost every two weeks, then drove into data to determine which factors were contributing to right and wrong answers. We learned that data prior to 2003 was easier for the computer to understand. After we learned that, we focused only on data post-2003. Ferrucci was director of the IBM Watson project. The Next Big Thing.
    [Data, Research] SEO: The Must-Dos That You Just Can’t Miss
    In fact, the data backs this up – social sharing half-lives across networks are <7 hours. You’ll probably recognize it: Search, and Google in particular (with 90% of worldwide share ), still drive vastly greater quantities of traffic than all the social networks combined (some good research from DefineMG here ). Here’s how: Step 1: Keyword Research. Step 1: Keyword Research. The other keyword research source I’d encourage you to pursue is Google’s autosuggest. For days, you’ve been agonizing over this post.
    [Data, Research] Influence: Facts, Opportunities and Threats of Influencer Marketing
    More data from the research by Harris Interactive, which primarily focused on the – somewhat saddening – finding that people feel more connected thanks to social media, but on the other hand, have fewer face-to-face contacts, can be found here. Tags: Research Harris Interactive influencers peer reviews social media marketing The importance given by people to the opinions of others is well known by now. We pay a great deal of attention to what complete strangers, the so-called “peers”, “influencers” etc. say and think. Do we value peer and influencer opinions more than ours?
    [Data, Research] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
    Zarrella’s research on social media click-throughs has found a strong correlation between verb usage in titles and content clicks: Image credit: Dan Zarrella. Research by SEO firm Conductor confirms that what these companies are up to work, releasing data that states specific titles outperform their more-vague counterparts by 15%. Writing blog titles isn’t much of an art. That may come as a shock, but the longer I’m in the business of content marketing, the more I begin to believe that it’s actually a science. Relevance. Appeal. Shock-Value. Perceived Value. twitter. media.
    [Data, Research] Monitoring vs. Measurement – Article and a New Taxonomy need to choose platforms and tools
    You are collecting the actual information that your research runs across in the form of words and images: tweets, blog posts, comments, photos, videos and audio podcasts. Market research. Here are key areas of traditional enterprise research to monitor and measure: PR effectiveness : Influencers activity and coverage of you and your topics. Is there a relevant fan club your Google research has uncovered? “You’ll likely find that accurate assessment of the uber-measures requires professional primary research. Cecilia also co-produces  NY Data Stories.
    [Data, Research] How Will Computers Serve Us in 2020?
    What has changed is that the field is now highly empirical because of all of that data and learning from it. The Web gave us the data sets. McAfee : If you could wave a wand and get either much faster computers, much bigger body of data or a bunch more Ph.D.’s on your team, which would you want? We’ve got plenty of data, although maybe not the right data. think we’d be better off if universities were smaller and did more basic research that companies like IBM would never do. Finally, data is going to continue to grow. Alfred Spector, Google.
    [Data, Research] Does Keyword Optimization Still Matter?
    If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. By marrying the fundamentals of content marketing to the science of keyword research, you will be doing your site a huge SEO favor. Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. With every passing year, SEO moves further away from the realm of clear and simple guidelines to the world of blurry indicators and stringent punishments for perceived transgressions. Location Is Everything. Image via Moz.
  • GET SOCIAL PR  |  MONDAY, APRIL 25, 2011
    [Data, Research] Why Email Is Important to Your Integrated Marketing Communications
    According to research conducted by the Direct Marketing Association, email marketing was expected to generate an ROI of $42.08 for every dollar spent on it in 2010. It’s data-driven and measurable. Besides being measurable, every email campaign creates actionable data you can use to refine your approach and messages. For example,  in 2005 Jupiter Research found that “using web analytics to target email campaigns can produce nine times the revenues and eighteen times the profits of broadcast mailings.&#. You bet! Because it works!
    [Data, Research] The Importance of Good Images
    Although search engines can’t read visual material, having an image with a blog post, article or news release does signal that you are enhancing the content.  If you add meta data – tags that Google can read – and optimize the tags for search, it goes a long way to improving your SEO. Recent research revealed that 79% of  journalists say that a good image with a news release increases your chance of pick-up. An image is indeed worth a thousand words. Google News. Journalists. PwR New Media). Rating. Resources: So where are the best places to get good images?
    [Data, Research] 29 Content Strategy Offers Ideas You’ve Never Dreamed Of
    Research by the Content Marketing Institute has found that as many as 71% of content marketers are currently using offers as part of their content strategy, with case studies the most commonly-reported form. Publish Original Research. Compile Data. If you’re trying to convert marketers or knowledge-hungry professionals into leads, consider doing some of your prospect’s legwork by compiling the freshest data and stats in your industry. Data Visualizations. Pssst. Your lead generation strategy isn’t going to be very effective unless you’re willing to give back.
  • UNSPOKEN  |  WEDNESDAY, MAY 14, 2014
    [Data, Research] Play Ball! 4 Ideas for Home-Run Social Media Marketing
    This social data lets you target clients more accurately, created better segments, and adjust customer engagements to be more satisfying. How to Use Social Media for Marketing Research. So many brands struggle to use social media effectively. Spending precious time on marketing efforts that are not producing just costs you money. How can you really hit the ball out of the park with your social media marketing efforts? Missing the Pitch: Why Your Methods Are Failing. Social media sites can change the way they display information any time. Plenty of other factors could be involved.
    [Data, Research] Five Can’t-Miss Spring Events for Modern Marketers
    If you’re responsible for quantifying the results of your company’s website, social media, ecommerce, web intelligence, data strategy or audience research, consider booking a trip to the Bay area to attend the eMetrics Summit. This is the second benchmark form-conversion study from Formstack, built on data from 650,000 form users to provide an industry-by-industry snapshot of what really moves the conversion needle. At BLASTmedia , we work with a lot of clients whose target audience is high-level marketers. March 29-April 1, 2015. San Francisco, Calif. April 2, 2015.
    [Data, Research] Leverage the Long Tail of Search on Your Blog
    This is not always that easy to do, so today I will explore some ideas of ways to tap into that data. In addition, you probably don’t want to spend several hours doing keyword research for each post. This post is going to focus on the strategy for accessing the long tail, but how to do it with about 15 minutes of keyword research. really like this tool because it does give us a crude window into the real data from Google. However, to get the right data from it, you need to configure it properly. This guest post is by Eric Enge of Stone Temple Consulting.
    [Data, Research] IBM’s Watson Engages Customers with Youtility
    Learns what it has done right and improves the next data interaction. Since its Jeopardy debut in 2011, IBM has deployed Watson in health care to help nurses navigate care (they’re choosing its recommendations 90-percent of the time in that deployment) and assisted cancer researchers expedite their progress, saving a couple of years worth of research time. This week, 3500 people descended on the town of Nashville (well, actually on the Opryland Hotel, a city unto itself) for the IBM Smarter Commerce Summit. It destroyed its competitors. How Watson Works. ”).
  • FEVER BEE  |  FRIDAY, AUGUST 3, 2012
    [Data, Research] Junior Community Consultant at FeverBee
    This includes helping develop community strategies and implementing tactics based upon proven theory, undertaking audience and sector analysis, analyzing data, and writing and presentation information, and taking clients  Some travel will be required.  You should be terrific with data and research (some training here would be ideal). We're hiring again.    We're looking for a junior level community consultant to join us at FeverBee. You will be helping clients develop and manage effective online communities.   The perks are good.
    [Data, Research] Using Adwords Performance Grader for an Instant Paid Search Peformance Report
    But the differences between Clickable, Adwords and WordStream end there – WordStream’s data is probably much larger than Clickable, I suspect, and there is no need to actually use WordStream to get the benefit of the Adwords Performance Grader, while with Clickable, you must be a client – and the spend levels of Clickable are at a certain mid-level range while WordStream’s are wide open. I got an nice introduction to WordStream Adwords Performance Grader yesterday which really looks great!  Development Time =   about 3 months. Click-through rates on ads.
    [Data, Research] Theme Week: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Lost
    In fact, the data backs this up – social sharing half-lives across networks are <7 hours. You’ll probably recognize it: Search, and Google in particular (with 90% of worldwide share ), still drive vastly greater quantities of traffic than all the social networks combined (some good research from DefineMG here ). Here’s how: Step 1: Keyword Research. Step 1: Keyword Research. The other keyword research source I’d encourage you to pursue is Google’s autosuggest. For days, you’ve been agonizing over this post. General
    [Data, Research] How B2B Brand Storytelling Can Benefit Your Business
    Conflict: Conflict can be internal or external, but every story needs a problem to create interest and turn your corporate fact sheet or client data into brand storytelling. Each of these well-researched and compelling stories about the intersection of business and technology contributes to the larger fabric of their brand storytelling, as a company at the forefront of tech. There once lived a valiant B2B marketer named Lance. Even though he was incredibly clever, he had been tasked with a particularly arduous mission. Stories aren’t just for children. What is a Narrative? Xerox.
    [Data, Research] Testing your Website Content – Some Practical Advice
    You will look for those individuals within your demographic who have actually been doing some research on the product or service you offer, who have already purchased or who are considering purchases within your niche. Usability research that only tests the design elements involves very short tester experiences. There is an entire body of research out there that relates to eye movement on a page of content, and it will be important that you study that if you are going to place content that results in good “readability.” It really is all about user experience.
    [Data, Research] Our Dangerous Addiction to Social Media Case Studies
    ” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. Tom was referring to data-dredging and the spate of statistical “best practices” that bubble up in social media like something in Jed Clampett’s back yard. The two most important words in social media should be “so what?” It’s like Moses in the bullrushes but with “math” instead of blankets.
    [Data, Research] Come Join the Party: Industry Leaders Define the Shifting Roles of Branding
    Dwight Griesman, ( @dgriesman ) CMO at Forrester Research: “A social brand engages in listening and conversation with its customers and potential customers on topics of interest to those communities in order to build trust and credibility that will further its business objectives.”. Kevin Randall, ( @kevinbrandall )   brands himself simply “All-Brand guy” at Fast Company and he is the Director, Brand Strategy & Research at Moveo Integrated Branding : “B2B businesses are inherently social brands yet few exploit this great potential. Make us fall in love.  Gain our trust.
    [Data, Research] Google+ Is it a Digital Disruption for CMOs?
    Daniel Charboneau, @dcharb10, Vice President Strategic Partnerships, Spigit – “Not yet, Google Plus has the potential to become a very disruptive force to the CMO.  If Google+ embraces its potential as an identity data provider, leverages the Angstro acquisition to deliver quality, context, and relevance in user’s streams, and provides a path beyond content to participation and engagement with brands.  That is very disturbing data. Google + or Google - ?  20 Experts Voice Their Opinions. Ford is Fully Engaged in the Business Beta. Dell is Engaged with Google+ Hangouts.
    [Data, Research] Fetching Friday – Resources Mashup & Sock Monkeys
    With that in mind, you should consider this post a very small starting point for you own research. The 2012 Guide to Google Webmaster Tools – Analytics Integration, +1 Metrics, and More – This guide includes new ways to set up your website with Webmaster Tools, the new data included in Webmaster Tools about your website, important data you might have forgotten about, and how to connect it to Google Analytics to learn more about search queries driving traffic to your site. Check out these tips for using keyword data to get great links. The Resources Mashup.
    [Data, Research] Abandonment Issues – What To Do with Content Archipelagos
    There are countless mobile apps, videos, infographics, research summaries, podcasts and even networks that are like content archipelagos – untouched, inconsequential and alone. Conduct research and run ideas past loyalists first to ensure that each opportunity you pursue will resonate. Update infographics with new data. Turn a one-time research study into an annually recurring project. If you viewed your content marketing operations from a 35,000 foot level, what would they look like? Would they appear to feed audience traffic to one another? Archipelagos.
    [Data, Research] Show 450 - Is Discounting Good For Your Business
    How discounting sites are wonderful for customer analysis and marketing data analysis. Is discounting a sales tactic or a tool for market research? The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode. Anna Farmery  speaks with Head of Business Development Joel Tobias from NetVouchercodes. Often on the podcast we talk about protecting the brand - and I wanted to discuss the other side of the argument - we discuss. Does discounting devalue a brand? How to use discounting and online vouchers in a strategic way.
    [Data, Research] Fetching Friday – Resources Mashup & Unseen Sea
    Questions To Streamline Your Keyword Research – Use these five questions to streamline and simplify your keyword research, from your first meeting with the client. Testing the Accuracy of Visitor Data from Alexa, Compete, Google Trends, Doubleclick & Quantcast – These sites report massively lower and wrongly trending data – and SEOmoz isn’t alone in experiencing this frustration. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Freelancing.
    [Data, Research] Social Media "Pioneers" Tell Why
    could see it clearly that this will change how communication, reputation, marketing, customer service, research, content had worked thus far. Merrill DuBrow, M/A/R/C Research  -  Someone very smart (you - Ms Bloomberg convinced me to blog - said it is critical to buisness and yes you were right. Brendan Hurley, Goodwill of Greater Washington   - When we launched our social media/blogging initiatives in 2007, research data supported the fact that at the time it was a medium dominated by a younger audience, and that''s who we were trying to reach and influence. Update.
    [Data, Research] How To Promote Your Blog With Content That Will Grow Your Traffic, Links, and Shares
    Research shows that images increase click-through rates, shares and links. Research your target demographic and be active on the social mediums they utilize. Headlines still need to be catchy in B2B writing, but business people are more likely to want data-driven analysis and results. Use white papers, government figures, research studies, and professional publications to prove your point. This is a contribution from Gary Dek from Starting a blog is easy. But creating a blog isn’t the part you should worry about. It’s the little things. Don’t BS.
    [Data, Research] Is it an ad or an article? Going native!
    The online survey included 509 adult men and women over 18 and was implemented by Research Now, a global consumer panel provider. Publishers will be interested in the data too. People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. On nearly every publication tested, respondents identified native advertising as an article. . As long as the article meets the informational need of the reader, the fact that it’s paid for shouldn’t be an issue.
    [Data, Research] Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiro's Home Page
    And, of course, we have data as well as ample anecdotal evidence that Google can make you "smarter" (in the sense of being knowledgable in deep and useful ways) about how you think about things, not "stupid" (quoting from the title of the Carr piece), and it can do so in ways that go beyond just allowing you access to more facts. Its based on the invited American Educational Research Association debate I participated in back in 2006. Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiros Home Page. Some things youll find here. 2007).
    [Data, Research] Are Science Fiction Fears About Technology Reasonable?
    War itself is something that is a result of modern agricultural and political structures, say researchers. Society will certainly reap the economic benefits of data. Science fiction offers strange futuristic views of technology. Some are positive, but most lean towards dystopia. Are technological fears portrayed in science fiction reasonable? As a species, humans adapt technologies blindly with the hope of achieving promised benefits. We rarely consider societal impact. This is a huge issue, in my opinion. Is such dialogue pure fear of change? The combination creates volatility.
    [Data, Research] Is The iPad The New TV?
    Data from both sources suggests that smartphones are used more on the go than are the larger-form tablets, although it's important to remember that smartphone use is also above-average in the evening hours, suggesting that much of the time spent with smartphones occurs in the home." The bigger question (and one that isn't answered in the two research reports that the Marketing Charts news items sites) is this: how is increased tablet use at night either interacting with TV or replacing it? I've been noticing a new media habit emerge. Now, there's this iPad thing. iphone.
    [Data, Research] Six Links Worthy Of Your Attention #285
    We need a Data Journalism Archive. Well, here is some research being done to try to stop AI from doing just that. Big Data's Mathematical Mysteries - Quanta Magazine.  data journalism. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Before it becomes just another 404 error. - Vox. Got a VCR tape? Good luck getting that into a new format, reliably. Simon Rogers (formerly of The Guardian , and now Twitter ) knows from archives."
    [Data, Research] Turning You Social Media Profiles into Sales Machines
    If you have been in business for a while, you can use your own sales data to determine your demographic. There is a wealth of research now that will tell you exactly who your target audience is, based upon your product/service, where your target audience is online, what time of day they access social media, and how you can find their conversations that relate to your product or service. Crazy Egg: Here you can get data on where your site visitors are coming from. Nothing happens until someone clicks something. Determine Who and Where Your Prospects Are. Establish Trust.
    [Data, Research] OpenAmplify and Radian6 Insights Integration – Marketing Hype or Analytics Reality?
    OpenAmplify looks interesting and sexy, particularly if it can be retrofitted to social listening platforms such as Radian6 ; o ther integrations exist , one of these is with  Market Research company Millward Brown , has been using OpenAmplify since last year  to help cut down on the manual coding of document verbatim (I’m assuming). Here are examples of each type of data: Now, let’s look at the actual results from the SxSW profile in Radian6 Insights the RESCUE CRM Segment is intended to show online mentions where help is being asked for: RESCUE CRM Segment.
    [Data, Research] Grow Your Wiki
    data center. research. 10 case studies from education show how to collaboratively build curriculum, guide students teamwork, and manage research projects. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising. analysis. Apple. Atlassian. AusWeb07. Barack Obama. better meetings. BlackBerry. boris mann. business. CeBIT. change. change management. citizen journalism. Clay Shirky. cognition. collaboration. Collaborative Technology. collective action. Community. Confluence. conversation. Course Using Wiki. creativity. culture. email.
    [Data, Research] Bloom's Taxonomy Blooms Digitally
    Searching or "Googling" - Search engines are now key elements of students research. The digital additions and their explanations are as follows: Mashing – mash ups are the integration of several data sources into a single resource. Mashing data currently is a complex process but as more options and sites evolve this will become an increasingly easy and accessible means of analysis. To do this they must be able to analyse the data sources and make judgements based on these. Blooms Taxonomy Blooms Digitally. By Andrew Churches. April 1, 2008. URL: [link]. and D.
    [Data, Research] It’s More About the Social Than It Is About the Media
    But it’s not really about the bits and bytes and data and Dick Costolo, is it? That’s the second most important “logy&# – the satisfaction of being able to interact with each other and with companies in a semi-human fashion (well documented in ExactTarget’s (client) Subscribers, Fans, & Followers research). Tweet Sure, the gadgets and gizmos and the apps and androids of social media make it more convenient for us to interact with one another, and with brands. It’s why exile used to be a punishment literally worse than death. etc.).
  • BILL HARTZER  |  FRIDAY, MAY 11, 2012
    [Data, Research] How NOT to Build Links to Your Website: Courtesy of American Express
    As a result of my detailed backlink research of the website in question, I was able to identify at least 50+ links to the site in question. Here is the whois data for this domain: In my extensive review of all of these links to the website in question, it is clear to me that this is not just an isolated incident. As a courtesy and value-added service, American Express is building links and doing search engine optimization for many of their small business clients. have received a copy of an email that details some of the services provided by American Express Market 3D. Not exactly.
    [Data, Research] Day 3 of Enterprise 2.0: Race with the Machine #e2conf
    It would be easy to dedicate an entire book to Andrew’s teaching, but here, I’ll pull out a few highlights from his message: The Big Data Conundrum. Everyone seems fascinated by the world of big data, as some would say, the world is one big data problem, with social software acting as a feeder for big data. Our belief that we are experts and that, with data, we can become better over time is being put to the test – consider the Second Half of the Chessboard. Brought to you by @ScratchMM , the conference correspondent for Awareness, Inc. at E2.
  • PROBLOGGER  |  FRIDAY, MAY 11, 2012
    [Data, Research] The Must-have Blog Post Topic Generation Tool
    The CSGT is a Google Docs spreadsheet that utilizes importXML functions to pull various data around the web for content brainstorming. That content doesn’t have to be restricted to blogging—the tool can be used to research videos, infographics, or audio. This section will break down the different types of data that is pulled into the sheet so you can begin to formulate a strategy on how you’d like to use it. Similar to the information it provides on Bing, the sheet will display “most dugg” and “most recent” data from Digg.
    [Data, Research] Interview with Cory Edwards: Creating Social Business Structures
    Measurement (data driven insights, measurement frameworks, Dashboard, Listening research, etc.). 4. Innovation One of the benefits of a biz blog is sometimes ''fair trade'' agreements. Recently Adobe reached out and asked if I would be part of a 4-member Insider group, along with  Travis Wright , Elizabeth Osmeloski , Michele Kiss , that would help socialize their digital marketing conference next week. Adobe Summit. Sounded like good learnings to share. With over 5000 attendees sounded like a biz carnival! Sounded Sounded like fun. More good learnings for us. First up.
    [Data, Research] Fetching Friday – Resources Mashup & Kittens Learning Physics
    12 Revealing Charts to Help You Benchmark Your Business Blogging Performance – New benchmarking data that indicates the impact blogging regularly has on businesses’ traffic and lead generation. The Secret To Truly Accurate Keyword Research – Looking for accurate keyword research? Learn the secret to uncovering accurate keyword data from this article on The Daily Egg. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on Business / Career.
    [Data, Research] Lead Nurturing: Staying Front of Mind
    The process requires research!! Armed with your research, you can begin to build a relationship. An excellent lead nurturing program requires research, diligence, tenacity and an active hand, continued knowledge gathering and persistence. This research should be kept in a CRM solution and built upon over time. Contact SIGMA today  to learn more about how we can help you get control of your customer data. Lead Nurturing, next to Lead Generating and, of course, the Closed Deal, is the most important part of the sales process. The sales process used to end there.
    [Data, Research] Are You Asking the “Why Should I” and Missing the “Why Are They”?
    recently read a piece of data that shows 1 of 5 parents use a mobile device to communicate with their kids while they’re both at home ( time for dinner or don’t forget the dishes ). Mobile Marketing Research You Need Now! Wow, things change fast, hmm? New things, changed things, different ways to use things. And have you seen the way those people are using those things? And so we are faced with a question (or two). Many of us start with this one: Why (on earth) would I want to do that ?! Adults and soon-to-be adults are using mobile. Everyone is on it (including you).
    [Data, Research] Pinterest For Business To Business: Interview With Joel Windels of Brandwatch
    From the point of view of a research company, I’d love to hear your views of what marketers can gain from analysis of pins and boards. Useful features like sentiment analysis and author metrics can help analysts work out how companies are faring on Pinterest, and how they might be doing that.  As with all of the data we track, searching the web for social media mentions of your brand, your industry or your competitors will allow you to get a much greater understanding of what your customers are saying. Last week I attended my first Pinterest meetup. Ah.yes. .
    [Data, Research] Where Marketing Automation is Heading: SiriusDecisions Weighs In
    Case in point, Jonathan Block and Jay Famico of SiriusDecisions prepared an extensive amount of research, all very enlightening about the future of the industry. We believe this trend will continue given the increased focus of data capture, data management and data utilization in B2B marketing organizations. As we talked to Marketing Automation experts to prepare our recent white paper 52 Secrets to Marketing Automation Success , we saw an outpouring of fascinating predictions and analyses of the industry. Some discussions were simply too good not to share in full.
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