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    [Data, Research] VIP Influencer Communities-Are You Drinking the Kool-Aid?
    The dead birds include market research and viral marketing. It’s the Meatpacking district of virtual market research. The brand is no longer engaging influencers on someone else’s platform where data is not owned or controlled by the brand. Syed Balkhi, founder of a beginner’s guide for wordpress WPBeginner , has been drinking Mountain Dew since he was 12 years old. Eight years later he is still a loyal Mountain Dew drinker and has been recognized as a key influencer by the brand and is known as one of the top 20 mountain dew fans in the world. The answer is a lot!
    [Data, Research] Less Informed Analysts Don't Serve the Public Good
    Is the eventual goal to eliminate any real research and intelligence used in the community to level the playing field and make the professional analyst game one that more heavily relies on a gut feel and chart reading? This would make the already imperfect industry one further removed from real data. Anybody can count numbers after they have been released, but few have proven true abilities to accurately guess a company's direction - and provide real data to customers who don't exactly do this for a living. Neither is an exact science. This just will make it worse.
    [Data, Research] Six Links Worthy Of Your Attention #147
    Teton Gravity Research Aerial Reel - The Bay Area in 4K - Teton Gravity Research. Teton Gravity Research takes some of the best shots of this sort of thing. It''s not so much that Peretti found the best writers or nailed the perfect headline, it''s that he uses data (big data, small data, web analytics, etc.) As his audience scales and he''s granted access to more data, he can build algorithms to keep those people engaged. teton gravity research. " (Alistair for Hugh). Far cheaper, and more flexible, than the alternative. Fascinating.
    [Data, Research] Monthly Trends + How to Instantly Triple Your Post Ideas
    Research the historical angle or backstory of an event. The combination of finding a trend and researching historical data yielded the post Filmmakers Who Started At Sundance. bit of research might reveal an angle you never considered. For many bloggers, coming up with ideas for great posts is one of the biggest challenges. The good news is that if you have an idea for one post that will appeal to your readership, odds are, you have at least one more. How so? By covering a story from a different angle. Narrow down a broad story by choosing one element.
    [Data, Research] The DARPA Collaboration Experiment and What it Means for Your Organization
    In 2009, DARPA (Defense Advanced Research Projects Agency), which is a research arm of the U.S. Social media can be used as a valuable data source. Department of Defense, put forth an interesting challenge. They were going to place 10 red, anchored, 8 foot tall weather balloons across the United States and have teams compete to see who can identify the location of all ten balloons first; the winner gets $40,000…that’s it. No other information was disclosed aside from the fact that somewhere in America there were 10 giant red balloons hovering somewhere.
  • BILL HARTZER  |  FRIDAY, MAY 6, 2011
    [Data, Research] How Google Places Listings are Different than Google Web Results
    In the Google “web results&# , their “normal&# organic search results, Google will typically pull data from your meta description tag (unless you tell them not to do so ). From all of my research, it appears that there really is not anything consistent about how or when or which data Google pulls in the Google Places listings when they are displayed in the Google search results. Google is treating Google Places just like they have traditionally treated Google News, by automatically populating the search results with results from Google Places. Tweet This!
    [Data, Research] Are you asking the right questions?
     Today, at the pre-conference workshop conducted by John Carroll, SVP at Synovate's Customer Experience group , the discussion revolved around tracking your customer's experience and tying the research data to changing behaviors.  Whirlpool execs admitted they wouldn't have considered that as an option, if it weren't for the focus in the research. I mentioned The Conference Board's Senior Marketing Executive Conference a few weeks ago.  Satisfaction levels, rate this or that on a scale of 1-5.  They also had a very tangible goal.
    [Data, Research] The 5 Cs of Blogger Relations
    Q&As, Skype Sessions , product reviews, research findings, new data — these are all strong potential content options. prTini Collaboration, Integration, Social Good. Home About Heather Lets Work Together Need a speaker? Sep 17 The 5 Cs of Blogger Relations by Heather Whaling Logically, when a PR person sends a quality pitch to a blogger, the blogger will want to cover it, right? Ahh, if only it were that easy … The top bloggers receive hundreds of pitches a day. Even bloggers with less traffic to their site are still being pitched on a regular basis. giveaway?
    [Data, Research] Why We Don’t Need Offices
    Global Workplace Analytics  has perhaps the most comprehensive set of data around this with numbers ranging from 600 billion dollars which are wasted each year on workplace distractions to figures showing that national productivity would increase by $334 billion to $467 billion a year through telecommuting. few years ago  researchers at Umea University  in Sweden found that “couples in which one partner commutes for longer than 45 minutes are 40 percent likelier to divorce.” 'Looking back a decade or so ago it was absolutely essential to have an office, or more likely, a cubicle.
    [Data, Research] 25 Compelling Reasons to Blog for Business Yesterday
    In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles. The truth is, people of all ages are utilizing blogs to research products and services. It’s Free Market Research. Blog marketing metrics can yield an abundance of market research, if you’re willing to take a look into the data. It’s a metaphor for the research and thought which go into quality content creation , which include the following benefits: You’re continually researching trends and new developments.
    [Data, Research] Six Links Worthy Of Your Attention #162
    "This sounds like a HuffPo fluff-piece, but it''s actually research from Harvard associate professor, Michael Norton. "If an album is an app, and its terms of service leave listeners wide open, is the future of music data mining? "Alistair talks a lot about the ''quantified self,'' a movement to use various apps and devices capture and analyze data about yourself: your sleep habits, caloric intake, distance walked each day, etc. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? In England?
  • ENGAGE  |  TUESDAY, APRIL 16, 2013
    [Data, Research] 4 SEO Reasons Why You Need to Stop Ignoring Google+
    Recent data shows it has leap-frogged YouTube and Twitter as the second largest social network. Eventually, I caved and decided to complete my own Google+ profile as well as do some investigative research to see what all of the buzz was about. 'In the two years since its launch, it is no secret that Google+ has had its skeptics—myself included. However, it might be time to reconsider such hasty judgments. Personally, I was never very familiar with what is now the world’s second largest social network. Many of these features, such as the +1, Hangouts, and Communities are old news.
    [Data, Research] Social media is harder than it looks — think before you do
    But you need to back it up with a track record of your own, an understanding of what the most recent best examples are around the world (and not just trotting out the same two year old examples everyone does and pointing to the latest flashy, Moby-tracked video with badly researched “facts&# ), and your own established connection to the people that did the work so you can contact and quote directly. So rarely do the talks, blogs etc relate things back to actionable and realistic data that can be taken to the board. Collaboration. Community. Interesting question, no?
    [Data, Research] 7 Ways Google Changed in 2013, and How it Should Affect Content Creation
    Between the surprising Hummingbird Algorithm rewrite in August and the sudden disappearance of keyword data in September, it often seemed like major changes were coming at a fast and furious rate. Google’s getting much better at determining whether someone’s search query is transactional, research-oriented, comparative, or any number of other factors that can represent the various stages of the sales funnel. You’ll derive a lot more benefit from a well-researched article that answers a question than inserting a given keyword into your content perfectly 10 times. Panda 2.0
    [Data, Research] True Expertise Breaks Through to The Audience - Jeff Korhan
     This skill of communicating and delivering what can help your customer, client, or audience requires planning, research, and practice.  This requires research, which can easily be accomplished on the Internet.  If you've done your research, you'll be able to throw out some ideas that they will comment on.  I have an enormous amount of data tucked away that may never again see the light of day. I'm going to share a secret: If you truly love what you do, those hours of practice, research, and analysis are not work at all.
    [Data, Research] The Two Step Process to Brand Building Through Influencer.
    Rather Facebook is a short-term investment where you don’t control the data. Carlos Diaz, CEO of blueKiwi Software and Doug Stephens President of Retail Prophet both contributed to  research for this blog. Serving Social Business, Technology & Soul Food Search The Blakery Who is Blake? The Two Step Process to Brand Building Through Influencer Communities 12 Oct If Christopher Columbus were a marketer he would still be using Google and Facebook. Let’s veer from the “West Indies&# of social media marketing. As marketers we explore. What defines an influencer?
    [Data, Research] What Keeps The Chief Marketing Officer Awake At Night? - Part 3
    We''re not just talking about the availability of that much more consumer information or data to help brands make better decisions and connect more powerfully with their consumers (you can read more about that in the last installment: What Keeps The Chief Marketing Officer Awake At Night? As data and analytics take a more predominant role in business decisions, marketers are going to face a world where IT (both hardware and software) to operationalize the department of marketing is going to hit some exponential growth curves. s ''Internet Of Everything'', Says ABI Research ).
    [Data, Research] The Ultimate List of Meetups, Events and Conferences for Marketers.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Branded Social Entertainment in China: Multinational Marketers Turn to Branded Online Video Serials Luxury Brands and the Social Commerce Opportunity in China » The Ultimate List of Meetups, Events and Conferences for Marketers, Entrepreneurs and Activists in Asia Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! forum in Beijing. Lets talk.
    [Data, Research] Tablets and Smartphones Account for One-Fourth of All Paid Clicks
    The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. To uncover key trends for the Q4 2012 State of Paid Search Report, The Search Agency extracted client data from search engine advertising tools. The research sample included advertisers who had 15 consecutive months of data with The Search Agency, and had an established and stable business model from Q4 2011 to Q4 2012.
    [Data, Research] What Horrible Things Did Time Magazine Do in 1964?
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk What Horrible Things Did Time Magazine Do in 1964? In a used bookstore over the weekend I came across some old issues of Fact: magazine.
    [Data, Research] B2B Marketing and Social Media – Close, But No Cigar. Yet… - Danny.
    removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts Graeme Fraser moderator Pending approval Rate Down Rate Up px; width: px;"> Statistical anomalies aside, Im not overly happy with the way this research is positioned. Secondly, Why do we not see research that highlights the lack of staff dedicated to PR, or sponsorship or design? the rush to present research Ive seen some very well known companies run roughshod with the statistics. Twitter and B2B marketing - Topic Research, Trends and Surveys says: July 16, 2010 at 2:05 pm [.]
    [Data, Research] Web Journal – Weekend Developments – Cookie Values
    That change should go a long way to help get actionable data from site analytics monitoring government websites.   The permission to go forward and retain cookie data is being balanced by privacy concerns. Also, here’s a study by Edison Research on who uses Social Networks – the result below is not surprising-. “Fifty-six percent of women in technology companies leave their organizations at the mid-level point, 10-20 years in their careers,&# said Catherine Ashcraft, the senior research scientist who authored the report. Location Labs Thinks So -.
    [Data, Research] Men earn higher salaries in social media « Online Community Strategist
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Men earn higher salaries in social media November 2, 2009 in Community management | Tags: forum one networks , online community and social media compensation , online community research network , social media study; social media salaries Community Manager positions like most jobs in the social media space are evolving. days ago This one caught my attention: Junk research, shabby journalism and social media.
    [Data, Research] Search Engine Marketing Job Opening
    Thorough keyword research / selection. Making strategic decisions based on performance data and budget. TouchStorm , a leader in online editorial video, has a job opening for a search engine marketer, someone who knows both search engine optimization and search engine marketing (PPC). Here is the job description, as recently forwarded to me: Search Engine Marketer (SEO, SEM), TouchStorm. Digital video is a shiny toy that delivers fantastic results in the right hands. We believe in editorial video and use it to create massive reach and engagement. Search Engine Marketer (SEO/SEM).
    [Data, Research] Help Haiti: News Sites Promote Ways to Donate
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? ve been impressed by how much attention the media has given to promoting ways that people can make donations. Social media users are doing their part too. UPDATES: Mobile phone donations have gone very well.
  • KIKOLANI  |  FRIDAY, MAY 3, 2013
    [Data, Research] Fetching Friday – Resources Mashup & The Science of Productivity
    20 Data-Backed Ways to Upgrade Your Social Media Marketing – Get tips on how to improve your social media marketing that all stem from real research and data. Here is a breakdown of all relevant data from the latest research. 'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Featured Post. consumer laws.
    [Data, Research] A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button
    With this data – I’d doubt anything under 30 in popularity. Did you back up any data or facts with links to reputable sources? Described as a “research discovery engine” it’s like a search engine that exclusively focuses on reputable studies, reports, and data. 'Are you familiar with the power of checklists? Checklists are an ultimate time-saving device, so you can make sure you don’t forget anything (even if you’re moving very quickly). And guess what? Checklists aren’t just for brain surgeons. This is the optimal Title length. Sophistication level.
    [Data, Research] 3 New Ways To Think About Amazon, YouTube And LinkedIn
    YouTube Is Where Shoppers Do Research. This data point still surprises many people who see YouTube as a simple online video platform. online research. 'Are you experiencing any digital marketing fatigue? Thinking about what''s coming next? Curious about what is around the corner? Just this week, three interesting news items emerged that demonstrate some big shifts in three of the major online social channels. Amazon Adds Ability to Buy Goods From Within Mobile Apps. Buying virtual goods in-app is nothing new, but buying physical goods in-app? Forget Amazon. adweek. amazon.
    [Data, Research] Cool Stuff: Philips Cinema and Parallel Lines
    Carousel is embedded below. Beautiful. The video for Parallel Lines is set to go live this Friday, but there are previews going on on the Philips Cinema channel. have just viewed and it looks stunning, thoroughly wetting my appetite for more. Link Here to Philips Cinema Facebook Page Posted in cool stuff | Tagged carousel , cool stuff , parallel lines , philips blog comments powered by Disqus « One to Watch: Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
  • DIGIGEN  |  SUNDAY, MARCH 7, 2010
    [Data, Research] Real Life, Real Time: The Blind Camera
    Real Life, Real Time is a lovely description of this camera which allows you to press a red button to take a photo as you would like any other camera. The neat twist on this is the fact that the camera will then present you with an image which has been uploaded by someone else at that moment in time on the web. absolutely love the idea of this although slightly freaked by whatever photo could end up being delivered to your phone. am presuming there is some filter, I pray there is some filter. By the way, the review and article from Wired is superb. Have a read here.
  • DIGIGEN  |  TUESDAY, MARCH 23, 2010
    [Data, Research] The Aggression of ASAP
    For those on mobile phones its immediately capitalised, but there is surely no reason to be that aggressive in emails when a simple lighter touch asap would do. Too many times I get emails from people with the demanding ASAP even though they sit merely a few floors or desks away. If its that ASAP why don’t you come and ask me for it. I’m petitioning for the much less aggressive &# Whenever You Are Ready&#. Even when this is shouted as WYAR there is no way it can sound aggressive, wyyyyyyyyyyyyyyyyaaaaaaaaaaaaaaaaaaaaaarrrrrrrrrrrrrr its to jovial too. Problem solved?
  • DIGIGEN  |  TUESDAY, JUNE 22, 2010
    [Data, Research] Challenge Nike: Nike 78
    Its a really interesting melting pot of ideas and Creative Review highlighted the Knitted Nikes – Knikes perhaps? Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
    [Data, Research] Mobile in East Africa. Is Reality Finally Getting Through?
    In the face of declining ARPU there’s increasing demand for data across Africa and the globe but the growth of smartphones on the continent is still slow. Rising mobile penetration plus increasing demand for data should mean (somewhere in there) that there’s huge potential in the short term for businesses providing content and services on mobile via the internet. Last week, an illustrious panel was joined by a reasonably sized audience at the iHub in Nairobi for a no-holds-barred discussion on the question is  the Silicon Savannah hype or reality? Less hype more work.
  • VIPER CHILL  |  MONDAY, APRIL 19, 2010
    [Data, Research] How to Make Money With Blogs & Blogging
    We currently have 1 UK mobile phone module with a video games price comparison module due by 1st May but are always interested to hear from affiliates who have price comparison data they might like to offer via the system. Home What the F ? Cloud Living Say "Hi!" You are here: ViperChill » Income » $0-$5,000 Per Month: How to Make Money with Blogs $0-$5,000 Per Month: How to Make Money with Blogs Written by Glen, this post has 115 Comments Note from Glen : At your request, I’ve added a Print option to the bottom of all posts. Just something to think about. Thanks man!
    [Data, Research] So You Are a Marketer
    What I thought would be a quick research exercise turned into a three-hour odyssey. But like big data and the analytical skills it requires, mobile presents a new domain that’s often simply batched in as part of the overarching marketing mix. 'Imagine this conversation. “So, you are a marketer,” said the prospect. “In your mind, what makes your company stand out?” ” “That’s right,” says Marketer X. That’s why brands like xx, xx, and xx trust my company with their digital marketing.” “Why not?”
    [Data, Research] 3 Social Media Horror Stories
    He didn’t waste any time gathering as much data and content as he could so people could get a better picture. Lastly they should have researched who they were reaching out to sop they would have a clue as to how it would be received. Yes, it’s all hallow’s eve, and while the kiddies are thinking about candy and costumes and spooky houses they’ll visit tonight, business people have a different idea of what’s truly scary. Especially PR and marketing professionals who are watching social media speed up the reaction time of their customers to light speed.
    [Data, Research] The Digital Marketing Road Map
    Set goals for your digital marketing based on your research and your business goals. Decide on the content you need to develop, based on your research in phase 1. Use this data to drive your content strategy going forward. 'A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night.  Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results.  Just keeping up is a full-time job, never mind evaluating which ones would be best for your business goals.
    [Data, Research] Why @Jill_Rowley is Changing the Culture of #Oracle to Become an Enabled Social Business #df13 #SocialSelling #socbiz
    Explains Rowley : If you just look at the data, 92% of B2B buyers start their search on the web, and 82% of the world’s online population can be reached via social networks. AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at. 'Earlier in this month, I shared a post about marketing extraordinaire Jill Rowley (@ jill_rowley ) and her inspirational efforts to build engaged cultures of social employees. After all, acting in a spirit of mutual assistance and community is what being a social employee is all about! different kind of ROI. FOR EWORD by David C.
  • DIGIGEN  |  MONDAY, MAY 10, 2010
    [Data, Research] The Argument for Embedding of Content into Twitter
    It occurred to me that perhaps Twitter should be doing the reverse and allowing its users to embed content into tweets. The reason I believe this is important is that Twitter is a place of links away from its site, people use desktop clients to access it, they use mobile apps, most of which aren’t owned or managed by Twitter. Therefore, infact over time does Twitter become a non-entity, simple a technology that is used to communicate rather than a destination for conversation and content. It seems a smart move to me. This is the answer. Dan on A New Focus on Social Business Strategy.
    [Data, Research] 15 Ways to Make Your Social Media Strategy a Complete Fail
    Failing to track metrics means you’re operating off gut feelings, not data. Practical Fix: Perform research on your current customers’ social media habits, and ensure your company’s buyer persona profiles include insight on internet usage and research tendencies. The graphic below from Pew Research includes brief insight into the typical demographics of major social platforms: Image credit: UPenn Social Book. However, according to research by Constant Contact , only one out of four small businesses publishes to Facebook daily: Image credit: Heidi Cohen.
    [Data, Research] It’s More About the Social Than It Is About the Media
    But it’s not really about the bits and bytes and data and Dick Costolo, is it? That’s the second most important “logy&# – the satisfaction of being able to interact with each other and with companies in a semi-human fashion (well documented in ExactTarget’s (client) Subscribers, Fans, & Followers research). Tweet Sure, the gadgets and gizmos and the apps and androids of social media make it more convenient for us to interact with one another, and with brands. It’s why exile used to be a punishment literally worse than death. etc.).
    [Data, Research] Is Social Media for all industries and brands?
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Social Media Ne.
    [Data, Research] The Small Business Toolkit for the Social Customer
    You need something that stores all of your customer (and other) data, and e-mail is not going to cut it.  If I were you, I’d start planning and researching various vendors and start making the investment. I originally published this for App Bistro but since I know that I have several small business readers here I thought it would be a good idea to re-publish it. decided to put together this little social customer toolkit to help small businesses get started with engaging the social customer. Customer Relationship Management system (CRM). Social Channels. mail Marketing.
    [Data, Research] Pinterest For Business To Business: Interview With Joel Windels of Brandwatch
    From the point of view of a research company, I’d love to hear your views of what marketers can gain from analysis of pins and boards. As with all of the data we track, searching the web for social media mentions of your brand, your industry or your competitors will allow you to get a much greater understanding of what your customers are saying. Last week I attended my first Pinterest meetup. It was great fun and I even won a Pinterest T-shirt. Seems appropriate that Max should model it since he has his own Pinterest board. Don't you think he makes a cute model? Ah.yes. .
    [Data, Research] 10 Ways Marketing Agencies Rock the Web with Content
    While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. Described as both “sophisticated and tactical,” the content excels because it’s so effectively targeted, well-researched and loaded with gorgeous pictures. Marketing agency Trew was contracted by Bustec, a leading provider of data acquisition products, to create a total redesign of their website, including mobile-optimization and better content.
    [Data, Research] and the Power of The (Internet) Pulse
    Hubbard speaks to in his new book – that aggregated data, which Shareaholic provides, gives extremely valuable information about the habits and desires of online humanity – and does so in a way that surpasses other forms of research in it’s possibilities. In a way some of the Interest Data reminds me of and Peek Analytics (which will be launching soon), and I can where a merging of Shareaholic data on seleccted user profiles and what PeekYou already provides would be a great match. I don’t know for sure.
    [Data, Research] This Week in Social Media – 4/24/2013
    The full set of data tables are available directly from Ipsos under the "Detailed Tables" link. Google has launched Inactive Account Manager to allow users to determine what to do with their data after they die. report out by the Pew Research Center indicates that 63% of Americans say they followed the story very closely, among the highest interest in any news story in the past decade. 'A roundup of relevant links affecting our industry. These are those links. And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. The U.S.
    [Data, Research] Audience Matters Story on Women and Social Networking in India.
    Facebook, Twitter, Amazon and eBay (as per Vizisense data). Another piece of research by Royal Pingdom confirms the trend. According to data released earlier this week by Nielsen Interactive, women are far more likely than men to use their mobile devices to “friend&# and “tweet&# others. Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Audience Matters recently quoted me on a story on women and social networking in India. This 80:20 ratio holds across all types of websites, including Google, Yahoo!, The reason? per cent. Lets talk.
    [Data, Research] What's Coming Up Next for Social CRM and Enterprise 2.0?
    space and evaluating them (if you are interested in that) Highlighting and conducting research around both E2.0 and SCRM such as budget, data, security, fear, and corporate culture. space and evaluating them (if you are interested in that) >>> :-) * Highlighting and conducting research around both E2.0 >>> Lior Arussy mentioned today that the research industry peaked at $40 Billion. guess the most important "research" we need to do is to look what "others" do but look what our customers want. and SCRM.  We examined the state of Enterprise 2.0
    [Data, Research] Once Again, Social Media/ Business/ CRM is Not About What Brands.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « DNA Story on Indian Consumers Turning to Twitter For Complaint Redressal How To Be Happy: Spend Money on Experiences, Not Things » Once Again, Social Media/ Business/ CRM is Not About What Brands Say, But About What Brands Do Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! However, if you do have money to waste, waste it with me! Lets talk.
    [Data, Research] The Big(ger) Marketing Shift
    If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult to pull back and see the bigger picture. MediaPost 's Research Brief had a news item on November 9th, 2010, titled, A Loyal Follower Is Hard To Find (And Keep) , that stated: "According to the 2010 Cone Consumer New Media Study , loyal followers can be hard to come by for companies trying to reach consumers online. research brief. That's engagement. with a desktop PC.
    [Data, Research] Behind the Scenes of a Successful Blog Acquisition [Case Study]
    Before jumping in to buy that blog, I undertook some due diligence research on both the owner and the blog itself. So before I made an offer on the blog, I researched a few things: the owner of the blog. Here are the simple steps I took to research the seller of the blog. If that information was protected, I would have ask him to remove the guard so I could see the data. So this is a good way to research a site owner. So always ask for verified Google Analytics reports when you’re asking for Analytics data. It’s a lot of work! My case.
    [Data, Research] How to Build a Social Media Practice in a Professional Services.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash Mobs Five Similarities and Differences Between the Social Media Behaviors in India and China » How to Build a Social Media Practice in a Professional Services Firm? Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? Do share your insights in the comments below.
    [Data, Research] The Trusted Marketer
    In short: any idea that excites us about marketing these days (from social media to big data and beyond) are theories that Peppers and Rogers have already researched and published long before we even had a name for them. " In 1993 they founded their own consulting company, Peppers & Rogers Group , to help brands understand the ever-changing world of the consumer, the power of data, CRM, the customer revolution and how to make marketing more effective. Episode #346 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.
    [Data, Research] Survey: Third of Companies Use Social Media to Promote Their Business
    According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. One-quarter (25 %) of these employers said that they’re utilizing social media to connect with clients and discover new business, while others are utilizing it to recruit and research potential staff (21 %), or strengthen their employment brands (13 percent). — Research or studies that the company has conducted – 9 percent. Sampling error for data from sub-samples is higher and varies. Survey Methodology.
    [Data, Research] Practical Social Media Measurement: Awareness, Attention, Reach.
    For example, if you’re a non-profit working in diabetes research, you might look at conversations around “diabetes research&# , “diabetes support&# , or whatever else you’d like to be known/found for. Take the Top 10, 20, and view the data for each, looking at unique monthly visitors to get a sense of their potential reach (remembering the points in the first bit here about potential reach and probability of eyeballs at any given time for a single piece of content). Make sense? In other words, the right eyeballs. 30 days is a good window.
    [Data, Research] M-Pulse ANALYSIS: How Will Battle Around Mobile Voice Play Out?
    In other segments we discuss the wider issue of personal privacy,  following the news that social app Path has been uploading user data to its servers without our consent. also highlight some recent Lightspeed Research that provides insights into the increasing requirement of U.K. Right now, Roberto tells us there is “a new energy in speech research,” with everyone wanting to build a Siri-like app. My take: Connect the dots in the data, and marketers have yet to make the benefits to consumers clear. Rob Woodbridge,
    [Data, Research] Growth Hacking: How to Know Who Has Viewed Your Facebook Profile
    The same can be done for the friends of a profile, the attendees of an event, members of a group, and many more "groups" of people if you know what you''re doing - do some research of what data is available ( I have a book that can help ), if you want to dive deeper. 'I shared earlier a method I came up with that allows you to target the subscribers (now called just "followers") of a public profile on Facebook (you know, the profiles with the "follow" button like mine at - not to be confused with a business page). Let me share how. Have another good use of this?
    [Data, Research] Is Marketing About To Get Really Creepy Or Really Good?
    It is able to triangulate the location of consumers, track their every move and deliver contextual marketing messages to them while capturing a tremendous amount of consumer data. " While it's not a massive sample and the research was done by a digital marketing agency with a vested interest in these types of technologies creeping their way into the physical stores that ran the research, there is a high temperature to capture both the mapping of these physical retail spaces and connecting the consumers who are in them. consumer data. Does that creep you out?
    [Data, Research] McDonald’s May McFail, But They Still Have the Monopoly On Games
    Tweets that include location data were plotted on the heat map, and over time the map changed as more winners were announced. When we first added a social media component to Monopoly we used just one channel, which we picked based upon what the research told us would be best. Today’s guest post is written by  Anne Weiskopf. don’t frequent McDonald’s, or any fast food restaurant, but I am a fan of their business model. They’re a $27 billion dollar company that is not afraid to test customer engagement using social media. What’s not to like? I wondered. Blog posts.
    [Data, Research] How to Take Advantage of Trending Topics
    To remain relevant, note-worthy and timely, you’ll have to do a bit of research to find out what those wants are. One of the greatest ways to do this, is to take advantage of trending topics on multiple social media platforms, which, luckily, make it easy for you to determine the data you need. Here’s a list of the best places on the internet to gather data to help you become the trendiest spokesperson for your company: 1. 'Social media marketers know the key to reaching a broad audience is through an understanding of what it is their targeted audience wants to see.
    [Data, Research] “Super Indexing Sunday” Breaks World Record With 2 Million Records Indexed in a Day
    For those unfamiliar with Family History or Genealogy research, “Indexing&# is the process of taking scanned in images and putting them in searchable, text form that others can easily find. As the world’s largest database for genealogical information, I think they could easily say that they could compete for the title of one of the largest databases of individual data in the world. Facebook has quite a database with 500 million active users, and rumored total users in the billions. million. What is Indexing? “Super Indexing Sunday&#. Assuming the 1.9
    [Data, Research] Social Media Visitors More Loyal But Still a Very Small Percentage.
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? First, a study of 33 million unique users from Chitika’s network in September showed that visitors coming from Facebook and Digg were more loyal than those coming from the three major search engines and Twitter.
    [Data, Research] Build Better Blog SEO with Rich Snippets
    Both Google and Bing take these microformats and behind-the-scenes data structures into account when deciding how they’ll rank content. To make your web properties more appealing to the search engines, the first thing you should do is head over to the Google-sponsored Rich Snippets Testing Tool to do some research. Let’s say your website is heavily dependent on reviews—either from customers or data feeds. This guest post is by Matt Beswick. Bloggers and webmasters are always looking for an edge when it comes to ranking highly against the giants in their field.
    [Data, Research] Viewers in China Are More Receptive To Online Video Ads
    In terms of total time spent, watching video is the #1 online activity among China’s over 500 million internet users, according to new research by eMarketer and iResearch Consulting Group. ” The Data Center of China Internet released data showing significant activity among online video viewers just after watching video ads. During February 2012 alone, internet users in China watched 1.67 billion hours of online video. Nearly 3 in 10 (28%) of online video viewers said their preference for a brand grew after watching an online video ad for that brand.
    [Data, Research] The 3 “Ly”s of Social Media
    But it’s not really about the bits and bytes and data and Dick Costolo, is it? That’s the second most important “ly&# – the satisfaction of being able to interact with each other and with companies in a semi-human fashion (well documented in ExactTarget’s (client) Subscribers, Fans, & Followers research). Tweet Sure, the gadgets and gizmos and the apps and androids of social media make it more convenient for us to interact with one another, and with brands. It’s why exile used to be a punishment literally worse than death. etc.).
    [Data, Research] Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far
    Best Social Media Stats, Facts and Marketing Research of 2010 (January 17, 2011). Learn how buyers use social media, which platforms are most effective, and more here in the best social media marketing stats, facts and research of 2010. If you crave social media stats and data (clearly a popular topic), check out the much newer collection of such in 79 Remarkable Social Media Marketing Facts and Statistics for 2012. After 32 months (time flies when you’re having fun!) and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date.
    [Data, Research] Hiring for Social Media: The Ugly Side | Brass Tack Thinking
    budget: less than $500) Misstep #3: Neglecting Engagement In my research, I saw several job descriptions (most, frankly) that focused heavily on how social media benefitted or could impact the company and their aims to be better known. The ideal candidate must be able to research the internet to find new, relevant and legitimate content to be posted to various social media profiles (i.e. Research the web for content and submit content for approval. Needless to say, many of them are underwhelming. Alarming at worst, eliciting a sigh at best. But that for another post.
    [Data, Research] Why Management Consulting Will Be Disrupted: Part III
    Now I am not saying that the tangible work that management consultants do like market research, competitor analysis, data crunching and modeling along with building strategic scenarios for consideration isn’t important. 'The management consulting business models of the past  were designed to meet the increased demand for new knowledge and skills business leaders needed to adapt to radical market changes. Disruption is the best friend of the management consulting business unless of course the disruption is aimed at their business model.
    [Data, Research] 10 Metrics to Track Your Newsletter Content Success
    HubSpot research has found that the average email list expires at a rate of 25% per year , as people change jobs and abandon their work addresses, switch email platforms, and opt-out of communications. While there is no positive level of spam complaints, Mailchimp’s data indicates an average complaint rate of around 0.05% across all industries. Silverpop’s research revealed the following insights about average open rates: Image credit: Silverpop. 'Email newsletter marketing definitely isn’t dead. In fact, it’s just as viable of a platform for marketing as ever. Bounce Rate.
    [Data, Research] How Fast Company Confused Ego with Influence
    If the article simply matches the data of the most linked/&# influential&# against their bios, that's hardly experimental nor useful. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives How Fast Company Confused Ego with Influence July 6, 2010 | by Amber Naslund View Comments I’m a Fast Company fan. I’ve been reading for years, and they have some super smart writers and contributors on their team. To me, influence isn’t about popularity. Or even reach. Or even reach.
    [Data, Research] From Across the Web – The Good Bits
    'At SIGMA we are insatiable gobblers-up of research and information on our favorite SIGMA topics such as Marketing Analytics , Data Management and Strategy. Of course you can follow us on Twitter to catch the stream of great links, but below are some really great articles and research we’ve come across over the last month or so. Check out these links… An Infographic by IDC Shows That Big Data is Thundering Ahead. Five Approaches to Extract Value from Big Data. The Most Overlooked Part of Your Data Security. Myths (and Truths) About Big Data.
    [Data, Research] This Week in Social Media – 7/17/2013
    Dissatisfied with the amount of data being consumed by the new messaging app, Unicom, a Chinese telco will be launching a WeChat subscription plan on August 8. Metrics/Measurement/Big Data Sponsorships are still a growing percentage of budgets growing anywhere from 3-6% in 2013 and comprising 14% of marketing budgets. The article above notes, "Successful strategies consolidate input from stakeholders across business arms, from revenue officers to philanthropy teams, analysts, researchers, and product marketers." These are those links. Be vigilant, community managers.
    [Data, Research] This Communication Plan Doesn’t Smell Like Christmas Cookies
    However, recent data from the Workshop’s global Awe and Wonder meter shows there has been a steady decline in enthusiasm for the holidays. Research and Analysis. The formal research showed that jarrers were dissatisfied with traditional forms of secular celebration and see gifts less as something special but as the completion of their order. Without the input of communicators and marketers  far and wide I fear Christmas may be doomed. Let me explain … The other night in a haze of nog and toddies I noticed that the table next to mine had elves – two of them. 
    [Data, Research] IBM’s Watson Engages Customers with Youtility
    Learns what it has done right and improves the next data interaction. Since its Jeopardy debut in 2011, IBM has deployed Watson in health care to help nurses navigate care (they’re choosing its recommendations 90-percent of the time in that deployment) and assisted cancer researchers expedite their progress, saving a couple of years worth of research time. 'This week, 3500 people descended on the town of Nashville (well, actually on the Opryland Hotel, a city unto itself) for the IBM Smarter Commerce Summit. It destroyed its competitors. How Watson Works. ”).
    [Data, Research] Social Media Training is not just for PR. Learn to be a Social Business
    He spoke about the depth of unfiltered intelligence available in social conversations and the value this data has for an organization. Monitoring Monitoring and analyzing social converations is faster, more accurate and costs about one-tenth of traditional market research. Most companies are not sure what to do with the data and are not organized to use the information. Mine the data and find those gems of intellegence. The first speaker was Esteban Kolsky of ThinkJar. Kolsky was a Gartner analyst and now does work on social CRM and strategy. Use tools. 
    [Data, Research] Nodes: The hyperconnected nervous system and digital literacy
    Interestingly, many schools and other educational institutions place so little value on the sharing, knowledge and effort that has gone into Wikipedia over its existence, that they ban its use as a research tool. This thing that was originally created to ensure the persistence of United States’ defence information in the face of the outbreak of nuclear war and pass esoteric data between academics has utterly reshaped Western society and is having no less impact in Asia and Africa, though the tools being used there to conduct that impact are somewhat different. Collaboration.
    [Data, Research] How to Build a Billion Dollar SEO Empire
    The data in the charts below was compiled from a combination of the data in Ahrefs and MajesticSEO. What I didn’t tell you earlier in this post is that from my vast research, in nearly all of the hugely popular search terms that RMN are ranking for, there’s a 3-5 page website on the first page of the Google results with just a few hundred backlinks. knew about the company already, but I had no idea about the scale in which they were absolutely annihilating their competitors. Billion dollars. Fiery Start That Pissed of All Their Competitors. And it was. Valpak.
    [Data, Research] 10 Reasons You Need to Create a Cool Infographic
    One of the hottest types of content at the moment is cool infographics: easy-to-consume, visual representations of data and concepts. Research has discovered that high-quality infographics are 30 times more likely to be read than text-based blogs and articles. In fact, data from Google alerts indicates that demand for infographics as measured by search queries has steadily increased over the past several years, and is currently 10x higher than it was in 2005. Many of the most viral cool infographics are depictions of recently-released data, or other trending concepts.
    [Data, Research] Is Your Executive on Twitter?
    Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. When I put the post together on how businesses could use Twitter , something like this was unavailable. ExecTweets may have the most comprehensive list of executives using Twitter and the list keeps growing. What is ExecTweets? Which executives are featured on ExecTweets? Leave a comment!
    [Data, Research] Koka Sexton dot Com
    Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. When I put the post together on how businesses could use Twitter , something like this was unavailable. ExecTweets may have the most comprehensive list of executives using Twitter and the list keeps growing. What is ExecTweets? Which executives are featured on ExecTweets? Leave a comment!
    [Data, Research] What if the future of technology is more sand than silicon?
    You can learn more about the project and its inspiration in Alexis's own words  ( video ): So of course technology plays a role -- the real world experiences are informed by all of the online and media information available to DiorActive "builders" as they research the issues they'll bring to life. As marketers, we intuitively (if not through hard and fast data) understand that online activities ranging from traditional digital advertising to web-based research and social media word-of-mouth translate into real world behaviors. Let me explain.
    [Data, Research] American Bankers Association Marketing Conference In Review
    The explosion of data is creating confusion across the enterprise. processes to capture data across touch points, insights that can drive strategies both across channels and throughout the customer relationship. According to Forrester Research estimates there, is measurable value in adopting an integrated “unified marketing” approach to multi-channel marketing.  Bob McCarron. The annual ABA Marketing Conference took place last month in Minneapolis.  Conference attendance was exceptionally high and the challenges facing bankers today provided for very good conversations.
    [Data, Research] Which online news sites are right for your audience?
    Some really interesting mini-research out today from Realwire’s Adam Parker and Andrew Smith of  Escherman. “However, you could argue that Google data now provides for a much deeper understanding of editorial engagement. Tweet. These findings have massive relevancy for the PR industry, as Andrew states : “In the past, the notion of measuring engagement with editorial content was largely theoretical.  Or whether this engagement results in a meaningful business outcome). At least online.” picture credit. Tweet. pr escherman media news online realwire
    [Data, Research] 5 Proven Strategies for B2B Social Media Marketing
    Be a Knowledge Source Chadwick Martin Bailey (CMB), a global, mid-size market research and consulting firm, uses social media to increase its reach within the market research community, demonstrate thought leadership, and increase the likelihood of being found via the Internet Internet , according to Josh Mendelsohn, CMB’s VP of marketing. It's an awesome website analysis tool that provides all kinds of data in regards to web traffic and SEO. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Learn more. Be a resource.&#
    [Data, Research] Coming to Social Media ROI, Labor Day &Web Journal Sept 3rd -5th, 2010
    One other difference between us is that I’m far more interested in the data itself , including data integrity, because I’m rooted in being an analyst and if we don’t have great data to work with it’s hard to get past that. Social Media Strategists, on the other hand, often don’t care all that much about the data or how to collect it ( which I think is a big mistake ) and tend to focus on interesting new ways to communicate brand messaging; measurement strategy and goals are  tacked on, as needed.  could not agree more.
    [Data, Research] Give Them Something to Talk About
    Research. Research provides context and a point of interest for folks to talk about, critique and learn from. Maybe you don’t have your own data to share, but there is plenty of external information. Also, if you look at most infographics today, they visualize analysis, sometimes private data, but more often, larger industry trends. President Obama and Jack Dorsey at the White House Twitter Town Hall. Everyone talks about relationships and the importance of two way interaction in social media. Social means sharing experiences and yes, talking. Then dig deeper.
    [Data, Research] Journalism Skills for Everyone
    And while some assume that digital natives will be increasingly skeptical of the information they are consuming, research demonstrates that in fact, generation Yers have superficial information-seeking and analysis skills. The five Ws (and H) of journalism represent the critical core of story research. Just teaching our internet citizens to instinctually ask questions when they consume online information would make great strides towards better comprehension of data… and freely offered opinions and the source of information. faulty opinions and hypocrisy.
  • COVISIO  |  WEDNESDAY, MAY 5, 2010
    [Data, Research] My Takeaways from MarketingProfs B2B Forum
    Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. My Takeaways from MarketingProfs B2B Forum MarketingProfs B2B Forum just finished up.  Cinco de Mayo Fiesta. In any case, it was time well spent in Boston and here are my key takeaways from the event! McIntosh, Mac McIntosh Inc.
    [Data, Research] 5 Steps to Determine the Right Social Media Content for You
    Okay, so you’ve been listening and have done your research into what’s going on in the social-sphere.  Digesting all your research into the type of content can be a little overwhelming, and even harder to analyze and deliver, so categorizing and organizing the data will help. By categorizing and quantifying your research, you will be able to notice trends and themes in the social-sphere.  So now you’re ready to start sharing content, you’ve done the research and analysis and it’s time to get social. Guidelines. Listen and read. Okay, but how?  Content Search.
    [Data, Research] Blog Strategy? How to Go From 0 to 1000+ Visits/Day in
    Curated and well-researched information is useful. Your data is just a few clicks away, and it’s entirely up to you to learn how to apply it and learn from it. 'So here you are – thinking about your blog strategy and what the results could be. Wondering what are the most critical rules to hit the least amount of bumps along the way? know firsthand that bumps can be tough stuff. Within our first year at Writtent, we went from 0 to 1000+ daily visits. And these 1000 visits cost us just 1 article a day – and our traffic continues to grow without any signs of slowing down.
    [Data, Research] Join #WhartonFoA #SuperBowl Ad Tweet Meet- Help Us CrowdVote the Best Commercials
    It’s official: compelling research shows that the more sharing, the more fame, the better for the brand.  With data showing that two-thirds of TV viewers are using multiple screens, how are marketers planning and orchestrating across tablets, smartphones, TV and more. Or are the brands using it as part of a bigger ecosystem and bigger data analytics to impact ROI?  The Super Bowl is to Madison Avenue as the Oscars are to Hollywood: all eyes are on us.  Who will win and who will lose?  We’re talking Brands as much as Baltimore.  Social Media as much as San Francisco.  What??)
    [Data, Research] 5 Simple Ways to Discover What People Are Dying to Read
    Then let data be your guide, and see how they worked. Focus on topics using simple keyword research. All you’re looking for is the relative number ranges (because this data isn’t completely accurate). If you want to take this strategy one step further, then read Ian Lurie’s execellent post on data-driven content strategies. This guest post is by Brad Smith of Blogging doesn’t have to be hard. It takes a lot of hard work and perseverance, but it’s not technically difficult. Anyone can (and should) do it. Here’s how.
  • TWIST IMAGE  |  MONDAY, JUNE 6, 2011
    [Data, Research] The Ever-Evolving Consumer Evolves (Again)
    If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) Here's the macro piece of data that should drop your jaw to the floor: "The number of consumers accessing content from retailers via their mobile devices in the past year increased a dramatic 74 percent for a total 13 million, according to a new report from ad network Millennial Media."
    [Data, Research] PPC Pay Per Click Marketing Specialist Job Opening – Dallas Texas
    – Design, develop, and manage PPC campaigns; including account structure, keyword research, bid strategies and management, ad copy writing and other core PPC capabilities. – Ability to work self-directed, under pressure, meet agency deadlines, manage multiple projects simultaneously, and review and analyze data. Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. Search Marketing. Primary Job Responsibilities. Desired Skills & Experience.
  • TWIST IMAGE  |  MONDAY, JULY 11, 2011
    [Data, Research] Twitter Is Random
    MarketingCharts ran a very interesting news item today titled, Tweeters More Engaged With TV Shows , that said: "A considerably higher percentage of Twitter users who tweet while watching a TV show discuss the show they're watching than Facebook users who log in during a TV show, according to May 2011 data from The User Research Study indicates 50% of Twitter users discuss a show they are watching, one-third more than the 35% of Facebook users who discuss a show they are watching." tv guide user research study. understand it. use it.
  • KIKOLANI  |  FRIDAY, JUNE 24, 2011
    [Data, Research] Fetching Friday – Resources Mashup & Sloths
    80+ excellent examples of creative contact and web form designs – attractive in-page forms to receive data from users on your website. The ultimate guide to keyword research – 15 resources to finding keyphrases for your niche plus a detailed explanation of keyword research for bloggers and affiliate marketers. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup. Blogging / Writing. Business / Career. Also featured in Forbes.
    [Data, Research] Poll: Teens expect access to social networks at work « Online.
    The data have heightened meaning in light of the findings of another Ethics & Workplace Survey, also conducted recently by Deloitte. Additional resource: Deloitte Ethics & Workplace Survey Methodology: The 2009 Junior Achievement/Deloitte Teen Ethics Survey was conducted by Opinion Research Corporation the week of September 21, 2009. days ago This one caught my attention: Junk research, shabby journalism and social media. Will they get a rude awakening, or will this be the status quo by the time they enter the workforce? Ainar D. total of 1,000 U.S. percent. mrh] [.]
    [Data, Research] A new good book on Listening Systems AND Integrating Digital into the Physical World – Web Journal – July 12 & 13th, 2011
    Turning Social Media Conversations Into Business Advantage , which is published by The ARF (Audience Research Foundation) which I promptly bought for my iPad via Amazon Kindle reader. Also noticed that in this book Steve mentioned Source Selection is very important in Social Listening, which goes along with I found in doing research for Social Media Analytics. In fact, the quality of the data feed is the most important aspect of Social Media Analytics – without that, hardly anything else matters. Haven’t had much time to post. Rappaport    titled  Listen First!:
    [Data, Research] Marketers, Let Your Egos Go
    You could practically hear the Chief Marketing Officer''s bodies hitting the floor in March of last year when the research firm Gartner reported that by 2017, a Chief Marketing Office will be spending more on IT than the Chief Information Officer. Data + Testing + Web + Mobile + Social + Local + Personalization = gold. We have consumers increasingly willing to share personal data, the technology to create hundreds of fast and easy to execute tests, and additional technology to manage the complexity of the media buy behind it and yet, we''re all still acting like Don Draper.
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