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  • VIPER CHILL  |  THURSDAY, AUGUST 25, 2011
    [Data, Research] How to Become a Niche Rockstar: The Guide
    recent comment that made me smile was on a Wired article showing how MIT researchers had invented a single drug that could cure most diseases. also know that people in this niche don’t comment on some blogs very often, but there are ways to get some community activity: I’ll save the contents of that post for those in the Green space who want to do a little research ;]. Another job of this market research is to identify gaps that others may have overlooked. There are always going to be fewer influencers than there are people to be influenced. I agree. really?).
  • GAURAVONOMICS  |  WEDNESDAY, AUGUST 11, 2010
    [Data, Research] Audience Matters Story on Women and Social Networking in India.
    Facebook, Twitter, Amazon and eBay (as per Vizisense data). Another piece of research by Royal Pingdom confirms the trend. According to data released earlier this week by Nielsen Interactive, women are far more likely than men to use their mobile devices to “friend&# and “tweet&# others. Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Audience Matters recently quoted me on a story on women and social networking in India. This 80:20 ratio holds across all types of websites, including Google, Yahoo!, The reason? per cent. Lets talk.
  • JUGNOO  |  TUESDAY, JULY 2, 2013
    [Data, Research] Here Comes Power Matrix: Social Media Presence in Action
    The underlying beauty of the game is all of the data that was used to make it work, because it replicates real life technologies and real life environmental considerations. Players can create complex construction plans, trade excess energy, buy additional power from the grid, and even fund energy research. The company is using data and analytics to share knowledge in a socially conscious way with lots of entertainment value to boot. 'Siemens has stepped into the ring of social media presence  with their new game called Power Matrix.
  • GAURAVONOMICS  |  SUNDAY, AUGUST 8, 2010
    [Data, Research] Once Again, Social Media/ Business/ CRM is Not About What Brands.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « DNA Story on Indian Consumers Turning to Twitter For Complaint Redressal How To Be Happy: Spend Money on Experiences, Not Things » Once Again, Social Media/ Business/ CRM is Not About What Brands Say, But About What Brands Do Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! However, if you do have money to waste, waste it with me! Lets talk.
  • JACOB MORGAN  |  WEDNESDAY, JUNE 2, 2010
    [Data, Research] What's Coming Up Next for Social CRM and Enterprise 2.0?
    space and evaluating them (if you are interested in that) Highlighting and conducting research around both E2.0 and SCRM such as budget, data, security, fear, and corporate culture. space and evaluating them (if you are interested in that) >>> :-) * Highlighting and conducting research around both E2.0 >>> Lior Arussy mentioned today that the research industry peaked at $40 Billion. guess the most important "research" we need to do is to look what "others" do but look what our customers want. and SCRM.  We examined the state of Enterprise 2.0
  • GAURAVONOMICS  |  SATURDAY, SEPTEMBER 11, 2010
    [Data, Research] How to Build a Social Media Practice in a Professional Services.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash Mobs Five Similarities and Differences Between the Social Media Behaviors in India and China » How to Build a Social Media Practice in a Professional Services Firm? Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? Do share your insights in the comments below.
  • TWIST IMAGE  |  FRIDAY, AUGUST 8, 2014
    [Data, Research] Six Links Worthy Of Your Attention #216
    Not All Experiments Feel the Same - John Foreman, Data Scientist. But as John Foreman , Mailchimp ''s data scientist, explains, not all experiments are the same." The thing that strikes me about the graph is how relatively warm, and relatively stable things have been in the past 10,000 years compared to the rest of the timescale on the graph (I really have to get me to a climate scientist to verify that this stability is indeed a relevant inference form the data). Israel, Gaza, War & Data - The Art of Personalizing Propaganda - GlobalVoices. And libraries?
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 26, 2011
    [Data, Research] How to create future brands
    Listening enables the ability to infuse data-driven insights into every customer interaction, thus personalizing communications. According to Peter Sheldon , Senior Analyst at Forrester Research, “ Mobile is so much more than an extension of the web; it is an opportunity for brands to develop next-generation customer experiences that raise the bar of convenience ”.   Brands are on a Transformational Journey. The future. Coming soon! The brand’s momentum could slow, increase or stop depending on each brand’s ability to remain relevant to customers.  Engaging. Article by E. Voice.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 16, 2012
    [Data, Research] McDonald’s May McFail, But They Still Have the Monopoly On Games
    Tweets that include location data were plotted on the heat map, and over time the map changed as more winners were announced. When we first added a social media component to Monopoly we used just one channel, which we picked based upon what the research told us would be best. Today’s guest post is written by  Anne Weiskopf. don’t frequent McDonald’s, or any fast food restaurant, but I am a fan of their business model. They’re a $27 billion dollar company that is not afraid to test customer engagement using social media. What’s not to like? I wondered. Blog posts.
  • PROBLOGGER  |  TUESDAY, MAY 8, 2012
    [Data, Research] 5 Simple Ways to Discover What People Are Dying to Read
    Then let data be your guide, and see how they worked. Focus on topics using simple keyword research. All you’re looking for is the relative number ranges (because this data isn’t completely accurate). If you want to take this strategy one step further, then read Ian Lurie’s execellent post on data-driven content strategies. This guest post is by Brad Smith of FixCourse.com. Blogging doesn’t have to be hard. It takes a lot of hard work and perseverance, but it’s not technically difficult. Anyone can (and should) do it. Here’s how.
  • MASHABLE.COM  |  THURSDAY, SEPTEMBER 30, 2010
    [Data, Research] Get the Most Out of Twitter Hashtags
    Jennifer Lori, Because you don't have any linkable data on either of your posts, we cannot tell if you're for real or a spammer. link] WhatBradDidNext A step towards organising tweet data. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“#&# ) at the start to identify it. So how do you disseminate and make sense of all this hashtag madness? If you a.
  • JUGNOO  |  THURSDAY, JUNE 27, 2013
    [Data, Research] Investigative Analytics: Social Media Analytics in Action
    'In this article by Don DeLoach , the difference between structured and unstructured data is explained. ” By using investigative analytics, a pharmaceutical company that suspected a problem with one of its products could drill into its social media data to determine what exactly is being said about the product, and at which locations, to see if there are patterns. NPR recently reported  on University of Rochester computer scientist Henry Kuatz and his student, who are “mining” twitter data to spot the spread of contagious diseases in city neighborhoods.
  • STAY N' ALIVE  |  SUNDAY, FEBRUARY 6, 2011
    [Data, Research] “Super Indexing Sunday” Breaks World Record With 2 Million Records Indexed in a Day
    For those unfamiliar with Family History or Genealogy research, “Indexing&# is the process of taking scanned in images and putting them in searchable, text form that others can easily find. As the world’s largest database for genealogical information, I think they could easily say that they could compete for the title of one of the largest databases of individual data in the world. Facebook has quite a database with 500 million active users, and rumored total users in the billions. million. What is Indexing? “Super Indexing Sunday&#. Assuming the 1.9
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 28, 2012
    [Data, Research] The Art Of Fake Familiarity For Better Sales
    know that you have written about our research before, so I'm attaching some new findings that I know you will find interesting. Our President, Mr. Lame-O, would love to spend some time with you on the phone to discuss our latest research, so please let me know if we can arrange some time in the next few days for you two to connect. My first reaction to the pitch was to do a quick search on my blog for their company, name and research to see, if in fact, I had previously mentioned them. social data. We (still) live in a world of really bad email pitches. Guess what?
  • SOCIALNOMICS  |  MONDAY, JANUARY 30, 2012
    [Data, Research] Five predictions for 2012 Mobile devices: Next year promises to be even more exciting
    This will enable high speed data transfers in mobile phones and improve the networks statistically. Research in Motion (RIM) is facing the worst case scenario because of delay in developments. The year 2011 witnessed a chaotic war in the mobile-device industry. Where the dominance of Android devices has been wounded by Apple’s lawsuits, tablets and 4G devices are the next big investments. The progressing year is geared-up with some kick-ass innovations for the mainstream mobile technology. Tablets have become the new age devices, and the race of dominance is on. RIM is out.
  • TWIST IMAGE  |  MONDAY, JUNE 6, 2011
    [Data, Research] The Ever-Evolving Consumer Evolves (Again)
    If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) Here's the macro piece of data that should drop your jaw to the floor: "The number of consumers accessing content from retailers via their mobile devices in the past year increased a dramatic 74 percent for a total 13 million, according to a new report from ad network Millennial Media."
  • BRASS TACK THINKING  |  MONDAY, APRIL 25, 2011
    [Data, Research] Social Media Adoption and The Stages of Grief
    Try these tricks on for size: Back it up: Illustrate practical examples of s ocial media in action for business , and highlight some of the rich data and research emerging about its use and adoption. For businesses embarking upon pivotal and difficult foundational change (like this whol e social-media-integration-into-business thing ), there are distinct stages that very closely resemble the traditional “stages of grief&# we’ve come to know around loss in our personal lives. Here’s a bit about what I mean. Phase 1 – Denial: This isn’t happening!
  • TWIST IMAGE  |  MONDAY, JULY 11, 2011
    [Data, Research] Twitter Is Random
    MarketingCharts ran a very interesting news item today titled, Tweeters More Engaged With TV Shows , that said: "A considerably higher percentage of Twitter users who tweet while watching a TV show discuss the show they're watching than Facebook users who log in during a TV show, according to May 2011 data from TVGuide.com. The TVGuide.com User Research Study indicates 50% of Twitter users discuss a show they are watching, one-third more than the 35% of Facebook users who discuss a show they are watching." tv guide user research study. understand it. use it.
  • CONVINCE & CONVERT  |  THURSDAY, NOVEMBER 11, 2010
    [Data, Research] It’s More About the Social Than It Is About the Media
    But it’s not really about the bits and bytes and data and Dick Costolo, is it? That’s the second most important “logy&# – the satisfaction of being able to interact with each other and with companies in a semi-human fashion (well documented in ExactTarget’s (client) Subscribers, Fans, & Followers research). Tweet Sure, the gadgets and gizmos and the apps and androids of social media make it more convenient for us to interact with one another, and with brands. It’s why exile used to be a punishment literally worse than death. etc.).
  • WRITTENT BLOG  |  MONDAY, JULY 15, 2013
    [Data, Research] Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
    While best practices indicate that the majority of engagement occurs during the day, it’s critical to do your own research on the best times for content promotion. Not all data will inform, but Douglas Karr writes that the following measures can allow you to reach your tipping point: Keep a Close Eye on Real-Time Market Mood to Identify Content Promotion Opportunities. Market Research: Would you try a Peppermint Cappuccino? Patel’s research at QuickSprout and KissMetrics has found that email is the single most-effective channel for getting readers to return to your website.
  • WWW.CREATIVEDEVELOPMENT.COM.AU  |  MONDAY, SEPTEMBER 13, 2010
    [Data, Research] A Comparison of Social Advertising – Digg, Facebook, Reddit
    Sources [ 1 ][ 2 ][ 3 ] [ 1 ] [ 1 ] [ 2 ] + Own data Own Data Own Data Target Level Category Home (50 options) Any subreddit (hundreds) keyword targeting section targeting keyword targeting The data available on each online advertiser was sparse to say the least. In the end, we included some of our own data to give a more complete picture.Our assessment of the situation is as follows; Digg.com – Most data we could find indicated that it is VERY expensive to advertise on Digg for the amount of click-through you get. 01% (.01% 01% – 5%) 6.49%.01%
  • SOCIAL MEDIA NETWORK MARKETING  |  MONDAY, JUNE 7, 2010
    [Data, Research] Social Media Network / Online Reputation Management
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More creativecommons.org Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Social Media Ne.
  • BLUE FOCUS MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Data, Research] Why @Jill_Rowley is Changing the Culture of #Oracle to Become an Enabled Social Business #df13 #SocialSelling #socbiz
    Explains Rowley : If you just look at the data, 92% of B2B buyers start their search on the web, and 82% of the world’s online population can be reached via social networks. AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at. 'Earlier in this month, I shared a post about marketing extraordinaire Jill Rowley (@ jill_rowley ) and her inspirational efforts to build engaged cultures of social employees. After all, acting in a spirit of mutual assistance and community is what being a social employee is all about! different kind of ROI. FOR EWORD by David C.
  • GEOFF LIVINGSTON  |  TUESDAY, AUGUST 2, 2011
    [Data, Research] Give Them Something to Talk About
    Research. Research provides context and a point of interest for folks to talk about, critique and learn from. Maybe you don’t have your own data to share, but there is plenty of external information. Also, if you look at most infographics today, they visualize analysis, sometimes private data, but more often, larger industry trends. President Obama and Jack Dorsey at the White House Twitter Town Hall. Everyone talks about relationships and the importance of two way interaction in social media. Social means sharing experiences and yes, talking. Then dig deeper.
  • SOCIAL MEDIA STRATEGERY  |  FRIDAY, APRIL 2, 2010
    [Data, Research] The “Getting Started with Government 2.0” Guide | Social Media.
    Do you have a popular name and the results are flooded with data that’s not about you? Read Chris Brogan’s “ If I Started Today ” and his “ Social Media Starter Pack ” posts Do some internal research.  Do some external research.  Maybe you’ll find out additional names of people you can reach out to or maybe you’ll find nothing – either way, it’s better to have done your research first. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Gov 2.0
  • ADAM SHERK  |  FRIDAY, OCTOBER 23, 2009
    [Data, Research] Social Media Visitors More Loyal But Still a Very Small Percentage.
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? First, a study of 33 million unique users from Chitika’s network in September showed that visitors coming from Facebook and Digg were more loyal than those coming from the three major search engines and Twitter.
  • KIKOLANI  |  FRIDAY, MAY 3, 2013
    [Data, Research] Fetching Friday – Resources Mashup & The Science of Productivity
    20 Data-Backed Ways to Upgrade Your Social Media Marketing – Get tips on how to improve your social media marketing that all stem from real research and data. Here is a breakdown of all relevant data from the latest research. 'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Featured Post. consumer laws.
  • SOCIALNOMICS  |  MONDAY, JUNE 23, 2014
    [Data, Research] 8 Tools to Strengthen Your Blog’s Reach and Credibility
    Keyword research is integral to SEO, which directly relates to reach and credibility. Additional features include the ability to remove pingbacks, trackbacks, and transient options, the automatic cleanup of all integrated options, and to keep a selected number of weeks of data. It supports both traditional and universal analytics and includes multiple widgets that showcase analytical data in the WordPress admin panel. 'A quality blog should be displayed with pride on any business website, but maximizing the value and reach of your blog requires effort and a lot of know-how.
  • BILL HARTZER  |  TUESDAY, FEBRUARY 14, 2012
    [Data, Research] PPC Pay Per Click Marketing Specialist Job Opening – Dallas Texas
    – Design, develop, and manage PPC campaigns; including account structure, keyword research, bid strategies and management, ad copy writing and other core PPC capabilities. – Ability to work self-directed, under pressure, meet agency deadlines, manage multiple projects simultaneously, and review and analyze data. Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. Search Marketing. Primary Job Responsibilities. Desired Skills & Experience.
  • SOCIALNOMICS  |  MONDAY, AUGUST 6, 2012
    [Data, Research] Social Prospecting and Scoring: The Missing Link to Social Marketing ROI
    Social prospecting allows you to mine the social web, identify new likely buyers, collect and store their social data (demographic and social activity), and then segment and prioritize those people according to criteria you define. Think of it as treating the entire social web as your database, collecting and storing data on users regardless of whether they are following your branded channels, and segmenting those users according to criteria you define. Are my customers researching new alternatives to what we offer? How well do you know your social followers?  BostonMike.
  • GEOFF LIVINGSTON  |  FRIDAY, NOVEMBER 26, 2010
    [Data, Research] Journalism Skills for Everyone
    And while some assume that digital natives will be increasingly skeptical of the information they are consuming, research demonstrates that in fact, generation Yers have superficial information-seeking and analysis skills. The five Ws (and H) of journalism represent the critical core of story research. Just teaching our internet citizens to instinctually ask questions when they consume online information would make great strides towards better comprehension of data… and freely offered opinions and the source of information. faulty opinions and hypocrisy.
  • ENGAGE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Data, Research] How Many Screens Are You On Right Now?
    'You can read all the research and stay on top of the all the latest consumer trends but sometimes it doesn’t hit home until you stop and observe your own habits. million tweets about the game and halftime show; Facebook’s data editors claimed 50 million unique people had more than 185 million interactions (posts, comments and likes) relating to the Super Bowl. Research from Google and Ipsos Mendelhson shows 77% of people watching TV are also interacting with another device. In fact, Twitter reported  more than 24.9 34% are browsing on a PC/laptop. 67% are shopping online.
  • ACIDLABS  |  WEDNESDAY, APRIL 14, 2010
    [Data, Research] Nodes: The hyperconnected nervous system and digital literacy
    Interestingly, many schools and other educational institutions place so little value on the sharing, knowledge and effort that has gone into Wikipedia over its existence, that they ban its use as a research tool. This thing that was originally created to ensure the persistence of United States’ defence information in the face of the outbreak of nuclear war and pass esoteric data between academics has utterly reshaped Western society and is having no less impact in Asia and Africa, though the tools being used there to conduct that impact are somewhat different. Collaboration.
  • FEVER BEE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Data, Research] How To Build An Online Community: The Ultimate List Of Resources (2012)
    Easy -vs- Difficult -vs- Impossible: Exporting Community Data. Measuring An Online Community: Master Your Data To Gain An Unfair Advantage. Robin Hamman (1997)- Introduction to Virtual Communities Research and Cybersociology Magazine Issue Two. 2004) A Typology of Virtual Communities: A Multi-Disciplinary Foundation for Future Research, Journal of Computer-mediated Communication, Vol, 10. This is a collection of my favourite and most popular posts from the last five years. The Online Community Basics. Primer About Successful Online Communities. Refine or Develop?
  • BLUE FOCUS MARKETING  |  TUESDAY, JANUARY 29, 2013
    [Data, Research] Join #WhartonFoA #SuperBowl Ad Tweet Meet- Help Us CrowdVote the Best Commercials
    It’s official: compelling research shows that the more sharing, the more fame, the better for the brand.  With data showing that two-thirds of TV viewers are using multiple screens, how are marketers planning and orchestrating across tablets, smartphones, TV and more. Or are the brands using it as part of a bigger ecosystem and bigger data analytics to impact ROI?  The Super Bowl is to Madison Avenue as the Oscars are to Hollywood: all eyes are on us.  Who will win and who will lose?  We’re talking Brands as much as Baltimore.  Social Media as much as San Francisco.  What??)
  • FIFTH GEAR ANALYTICS  |  TUESDAY, OCTOBER 5, 2010
    [Data, Research] American Bankers Association Marketing Conference In Review
    The explosion of data is creating confusion across the enterprise. processes to capture data across touch points, insights that can drive strategies both across channels and throughout the customer relationship. According to Forrester Research estimates there, is measurable value in adopting an integrated “unified marketing” approach to multi-channel marketing.  Bob McCarron. The annual ABA Marketing Conference took place last month in Minneapolis.  Conference attendance was exceptionally high and the challenges facing bankers today provided for very good conversations.
  • UNBOUNCE.COM  |  THURSDAY, AUGUST 4, 2011
    [Data, Research] Measuring Social Media ROI & Goal Conversions with Google Analytics 5
    Save your custom segment Click on the Preview Segment to ensure that your segment is pulling in the right data, and then click on Save Segment to save your changes. Seeing Your Social Media Goal Conversions and ROI Whenever you want to view data specifically related to your social media referrals, you can do so by clicking on Advanced Segments , checking the box next to your custom Social Media segment, and clicking Apply. Now you can go through all of your Analytics looking at only Social Media related data including your conversions. Step 1. Step 2. Step 3. Thanks!
  • GAURAVONOMICS  |  THURSDAY, OCTOBER 7, 2010
    [Data, Research] 18 Social Media Use Cases: Conversation, Campaign and Community.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « How to Design Social Games That Are Easy to Learn (Accessible) But Difficult to Master (Challenging)? Simple Framework to Measure the Effectiveness of Social Media Programs » 18 Social Media Use Cases: Conversation, Campaign and Community Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! The social media strategy process has six steps – 1.
  • WAXING UNLYRICAL  |  TUESDAY, DECEMBER 20, 2011
    [Data, Research] This Communication Plan Doesn’t Smell Like Christmas Cookies
    However, recent data from the Workshop’s global Awe and Wonder meter shows there has been a steady decline in enthusiasm for the holidays. Research and Analysis. The formal research showed that jarrers were dissatisfied with traditional forms of secular celebration and see gifts less as something special but as the completion of their order. Without the input of communicators and marketers  far and wide I fear Christmas may be doomed. Let me explain … The other night in a haze of nog and toddies I noticed that the table next to mine had elves – two of them. 
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 18, 2011
    [Data, Research] Have We Seen This Social Media Movie Before?
    According to Forrester Research, U.S. Social marketers also very closely track the number of clicks, but that data is usually reported as an integer (often via intermediaries like bit.ly) because we don’t know the number of views, and thus cannot determine the percentage. Facebook, however, does provide this data, and calls it “Feedback&# (percentage of people seeing a specific status update that click “like&# or write a comment). People say social media is unicorn, but it’s really just a horse. These are the ways social media is different. Very big.
  • MASHABLE.COM  |  THURSDAY, NOVEMBER 4, 2010
    [Data, Research] 5 Proven Strategies for B2B Social Media Marketing
    Be a Knowledge Source Chadwick Martin Bailey (CMB), a global, mid-size market research and consulting firm, uses social media to increase its reach within the market research community, demonstrate thought leadership, and increase the likelihood of being found via the Internet Internet , according to Josh Mendelsohn, CMB’s VP of marketing. It's an awesome website analysis tool that provides all kinds of data in regards to web traffic and SEO. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Learn more. Be a resource.&#
  • SOCIAL MEDIA MARKETING  |  TUESDAY, APRIL 23, 2013
    [Data, Research] This Week in Social Media – 4/24/2013
    The full set of data tables are available directly from Ipsos under the "Detailed Tables" link. Google has launched Inactive Account Manager to allow users to determine what to do with their data after they die. report out by the Pew Research Center indicates that 63% of Americans say they followed the story very closely, among the highest interest in any news story in the past decade. 'A roundup of relevant links affecting our industry. These are those links. And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. The U.S.
  • PROACTIVE REPORT  |  WEDNESDAY, OCTOBER 2, 2013
    [Data, Research] The Digital Marketing Road Map
    Set goals for your digital marketing based on your research and your business goals. Decide on the content you need to develop, based on your research in phase 1. Use this data to drive your content strategy going forward. 'A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night.  Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results.  Just keeping up is a full-time job, never mind evaluating which ones would be best for your business goals.
  • PROACTIVE REPORT  |  FRIDAY, JUNE 4, 2010
    [Data, Research] Social Media Training is not just for PR. Learn to be a Social Business
    He spoke about the depth of unfiltered intelligence available in social conversations and the value this data has for an organization. Monitoring Monitoring and analyzing social converations is faster, more accurate and costs about one-tenth of traditional market research. Most companies are not sure what to do with the data and are not organized to use the information. Mine the data and find those gems of intellegence. The first speaker was Esteban Kolsky of ThinkJar. Kolsky was a Gartner analyst and now does work on social CRM and strategy. Use tools. 
  • JOEY STRAWN  |  MONDAY, NOVEMBER 21, 2011
    [Data, Research] Social Media and Games, Level 1
    Today I want to simply explain what games are and some interesting stats I’ve encountered along the way in my research. Within 9 months of its release, players of Halo 3 had accumulated enough data to fill 1/50 of the entire collection of written works of humankind from the beginning of recorded history. Tweet. This is a post many of you have read before, but I figured it would be good to revisit it because of the new direction of JoeyStrawn.com. This is one of the first posts I wrote, introducing the subject earlier this year, so I figured it was a good place to start.
  • KOKA SEXTON  |  TUESDAY, MARCH 24, 2009
    [Data, Research] Is Your Executive on Twitter?
    Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. When I put the post together on how businesses could use Twitter , something like this was unavailable. ExecTweets may have the most comprehensive list of executives using Twitter and the list keeps growing. What is ExecTweets? Which executives are featured on ExecTweets? Leave a comment!
  • KOKA SEXTON  |  TUESDAY, MARCH 24, 2009
    [Data, Research] Koka Sexton dot Com
    Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. When I put the post together on how businesses could use Twitter , something like this was unavailable. ExecTweets may have the most comprehensive list of executives using Twitter and the list keeps growing. What is ExecTweets? Which executives are featured on ExecTweets? Leave a comment!
  • WEBBIQUITY SMM  |  THURSDAY, JANUARY 19, 2012
    [Data, Research] Web Presence Optimization Software Review: gShift Labs
    Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. From a pure competitive research standpoint, gShift isn’t quite as robust as a tool like SEMRush (which provides AdWords keywords and click costs in addition to complete target organic keywords), but it does offer significant integrated functionality nonetheless. gShift has partnered with WordStream for its integrated keyword research functionality. Features. site) is helpful.
  • WEB METRICS GURU  |  MONDAY, SEPTEMBER 6, 2010
    [Data, Research] Coming to Social Media ROI, Labor Day &Web Journal Sept 3rd -5th, 2010
    One other difference between us is that I’m far more interested in the data itself , including data integrity, because I’m rooted in being an analyst and if we don’t have great data to work with it’s hard to get past that. Social Media Strategists, on the other hand, often don’t care all that much about the data or how to collect it ( which I think is a big mistake ) and tend to focus on interesting new ways to communicate brand messaging; measurement strategy and goals are  tacked on, as needed.  could not agree more.
  • TWIST IMAGE  |  THURSDAY, OCTOBER 31, 2013
    [Data, Research] 20 Best Marketing Books Of All Time
    So well written and researched. This is profoundly powerful because of all of the science and research behind this book. In fact, the notion of Sex With Data from CTRL ALT Delete was heavily inspired by Kaushik''s work/thinking. 'What are the best marketing books of all time? It''s a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to know not just what the latest and greatest books are, but which ones would be considered the seminal books on the subject of marketing.
  • SOCIALNOMICS  |  TUESDAY, SEPTEMBER 4, 2012
    [Data, Research] McKinsey Weighs In on the Future of the Social Economy
    Despite the popularity of social media with businesses, new research from McKinsey suggests that businesses are leaving value on the table, to the tune of billions of potential dollars. When McKinsey released new research this July on the changing face of the social economy dubbed ‘ The social economy: Unlocking value and productivity through social technologies ’, we eagerly devoured it. Companies are tapping into what consumers do and say to one another on social platforms, gathering unfiltered feedback and behavioral data (e.g. Influence on Social Commerce. Trillion.
  • COVISIO  |  WEDNESDAY, MAY 5, 2010
    [Data, Research] My Takeaways from MarketingProfs B2B Forum
    Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. My Takeaways from MarketingProfs B2B Forum MarketingProfs B2B Forum just finished up.  Cinco de Mayo Fiesta. In any case, it was time well spent in Boston and here are my key takeaways from the event! McIntosh, Mac McIntosh Inc.
  • WEBBIQUITY SMM  |  FRIDAY, OCTOBER 5, 2012
    [Data, Research] Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far
    Best Social Media Stats, Facts and Marketing Research of 2010 (January 17, 2011). Learn how buyers use social media, which platforms are most effective, and more here in the best social media marketing stats, facts and research of 2010. If you crave social media stats and data (clearly a popular topic), check out the much newer collection of such in 79 Remarkable Social Media Marketing Facts and Statistics for 2012. After 32 months (time flies when you’re having fun!) and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date.
  • FEVER BEE  |  THURSDAY, SEPTEMBER 18, 2014
    [Data, Research] A Potential Ethical Dilemma
      The combination of research from social science, big data sets, and improvements in semantic analyses means this  Minority Report  scenario could face us quicker than we might anticipate.  'Here's a potential problem.    We're getting very good at identifying the people most likely to disrupt a community.    This includes their demographics and early actions in a community.    We can usually tell if someone will troll/disrupt a community based upon: a) Whether they complete their profile. c) Their age/gender.
  • VIPER CHILL  |  WEDNESDAY, NOVEMBER 17, 2010
    [Data, Research] Link Trio: A Simple, Yet Powerful, Link Building Tactic
    The defacto way to increase the number of backlinks to your site often involves tactics like guest posting, article marketing, directory submissions, and even finding link sources by searching through your competitors’ backlink data. Through my own experiments and research, it is becoming clearer by the day that the major search engines are giving more weight to the quality of backlinks you have, rather than the quantity. As everyone knows, if you want to increase the amount of traffic you receive from search engines, you need to build backlinks to your websites.
  • WEB METRICS GURU  |  FRIDAY, MAY 25, 2012
    [Data, Research] Memorial Day Weekend Post and Web Journal – 5/20 – 5/25/2012
    The session I’ll be speaking to twice is Dymistifying Data. DEMYSTIFYING DATA. Description: Making sense of Google Analytics, Facebook Insights, EdgeRank, Conversation Analysis and other similar free data research tools to help better your online presence. Gary Angel’s post Digital Segmentation was one of his best, and I’m looking forward to our webinar next month of Big Data. Update: My guess is I’ll get to post again this weekend, but just in case, I’ll memorialize now, since I haven’t had time over the last week.
  • CONVINCE & CONVERT  |  THURSDAY, NOVEMBER 11, 2010
    [Data, Research] The 3 “Ly”s of Social Media
    But it’s not really about the bits and bytes and data and Dick Costolo, is it? That’s the second most important “ly&# – the satisfaction of being able to interact with each other and with companies in a semi-human fashion (well documented in ExactTarget’s (client) Subscribers, Fans, & Followers research). Tweet Sure, the gadgets and gizmos and the apps and androids of social media make it more convenient for us to interact with one another, and with brands. It’s why exile used to be a punishment literally worse than death. etc.).
  • KIKOLANI  |  FRIDAY, JUNE 24, 2011
    [Data, Research] Fetching Friday – Resources Mashup & Sloths
    80+ excellent examples of creative contact and web form designs – attractive in-page forms to receive data from users on your website. The ultimate guide to keyword research – 15 resources to finding keyphrases for your niche plus a detailed explanation of keyword research for bloggers and affiliate marketers. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. Business / Career. Also featured in Forbes.
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 23, 2012
    [Data, Research] Where The Boys (And Girls) Are
    It's going to be a fast and exponential shift (and yes, I realize that this statement flies in the face of some of the biggest research companies out there). The good news is that these bets have some data and trends that come along with them (a couple of aces up the old sleeve, to go along with that gambling analogy). What we actually see beyond a "snapshot in time" of data is, still, a massive and untapped opportunity. In schizophrenic times, there's a good chance you'll see some schizophrenic thinking. Does this remove credibility from the Blogger? Hardly.
  • ONLINE COMMUNITY STRATEGIST  |  THURSDAY, DECEMBER 10, 2009
    [Data, Research] Poll: Teens expect access to social networks at work « Online.
    The data have heightened meaning in light of the findings of another Ethics & Workplace Survey, also conducted recently by Deloitte. Additional resource: Deloitte Ethics & Workplace Survey Methodology: The 2009 Junior Achievement/Deloitte Teen Ethics Survey was conducted by Opinion Research Corporation the week of September 21, 2009. days ago This one caught my attention: Junk research, shabby journalism and social media. Will they get a rude awakening, or will this be the status quo by the time they enter the workforce? Ainar D. total of 1,000 U.S. percent. mrh] [.]
  • PROBLOGGER  |  WEDNESDAY, DECEMBER 14, 2011
    [Data, Research] Your “How-To” Post Will Fail If You Don’t Use These Techniques
    Start with detailed research. But it’s never easy coming up with that content, which means you need to do a little research. You may not need all this information right away, but this kind of research will prepare you for what’s going to come next. Show the visual data, always. See, today you need to show the data. You have complex data simplified in a picture. For example, here’s a visual data explaining how Page Rank works : And with the blogging tools available today, you don’t have to be a designer to provide good visual data.
  • VIPER CHILL  |  TUESDAY, SEPTEMBER 14, 2010
    [Data, Research] Affiliate SEO: How Websites Are Ranking in The Most Profitable Niches
    However, the data here does dismiss some common generalisations and helps you see what I would change on websites which aren’t ranking so well. My Big Takeaways Hopefully you’ve taken some great knowledge from this post on your own, but there are a few things that came to my attention while putting together this data. Looking forward to reading more of your SEO research. Reply Cindy Lavoie says: September 14, 2010 at 4:50 pm Thanks for sharing your findings – and for doing such a thorough job on research! Home What the F ? Cloud Living Say "Hi!"
  • WEB METRICS GURU  |  WEDNESDAY, JULY 13, 2011
    [Data, Research] A new good book on Listening Systems AND Integrating Digital into the Physical World – Web Journal – July 12 & 13th, 2011
    Turning Social Media Conversations Into Business Advantage , which is published by The ARF (Audience Research Foundation) which I promptly bought for my iPad via Amazon Kindle reader. Also noticed that in this book Steve mentioned Source Selection is very important in Social Listening, which goes along with I found in doing research for Social Media Analytics. In fact, the quality of the data feed is the most important aspect of Social Media Analytics – without that, hardly anything else matters. Haven’t had much time to post. Rappaport    titled  Listen First!:
  • WRITTENT BLOG  |  TUESDAY, FEBRUARY 25, 2014
    [Data, Research] A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button
    With this data – I’d doubt anything under 30 in popularity. Did you back up any data or facts with links to reputable sources? Described as a “research discovery engine” it’s like a search engine that exclusively focuses on reputable studies, reports, and data. 'Are you familiar with the power of checklists? Checklists are an ultimate time-saving device, so you can make sure you don’t forget anything (even if you’re moving very quickly). And guess what? Checklists aren’t just for brain surgeons. This is the optimal Title length. Sophistication level.
  • TWIST IMAGE  |  MONDAY, DECEMBER 26, 2011
    [Data, Research] The Paradox Of Leadership
    The challenge (which seems rather obvious to me) is that everyone would chose to be the best (if given the choice), but it's hard to find any real data to suggest that the majority of those who are considered "the best" are the ones who were not the first (the leaders), but rather those who sat back and waited for the market to mature before swooping in and taking control of it. Maybe we should all wait for market research or a white paper before moving forward? When you're right, you're a hero. When you take a misstep, you're a goat. Is Google+ a raging success? gmail.
  • KIKOLANI  |  TUESDAY, OCTOBER 14, 2014
    [Data, Research] LXRSEO Review – Getting an Edge on Competitors in Search
    You can embark on a journey to boost search rankings via keyword optimization, backlink building, blogging, competitive research and more. Competitor Research Tool – Lets you analyze your competitor’s website rankings, backlinks and assign a score. Website Auditor – Checks the URL status and Meta Data from your web pages. 'You know it when you’ve seen it. It’s that competitor appearing on the first page of Google who changes you. You are so affected that you can’t help but take measures to rank higher than him. We’ve all experienced situations like this. Tools.
  • KIKOLANI  |  FRIDAY, SEPTEMBER 30, 2011
    [Data, Research] Fetching Friday – Resources Mashup & Facebook Reassurance
    These simple trick not only makes research easy, it greatly increases the odds your buyer will click. 18 Considerations To Determine Which Call Tracking Metrics Matter For Your Business – One challenge for online marketers is data overload. There’s often so much data that sometimes it’s hard to know which key performance indicators matter. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. Business / Career.
  • CONVINCE & CONVERT  |  SUNDAY, MAY 25, 2014
    [Data, Research] 11 massively doable ways to increase conversions with better forms
    Keeping forms as short as possible is a best practice, but sometimes you really need extra data in particular circumstances. Use social log-in to save visitors time Research from Janrain (a Convince & Convert sponsor) did a test with the New Zealand Herald and found a 500% increase in user registrations once they allowed visitors to the site to create profiles using social log-in. ” In general, we don’t spend enough time thinking about conversion rate optimization and the impact of forms on that critical metric. Don’t. They WANT to be on Facebook. Do this.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 18, 2014
    [Data, Research] How To Succeed With Visual Social Media Marketing
    research team at Simon Fraser University crunched the numbers on 34 million rows of data and were able to pinpoint “the moment that age-related declines in cognitive motor performance take hold.” 'Tweetable Moments Our whole mantra is to celebrate our fans. savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). The skill set is shifting, says Jessica. Holy Social!
  • TWIST IMAGE  |  THURSDAY, APRIL 25, 2013
    [Data, Research] Marketers, Let Your Egos Go
    You could practically hear the Chief Marketing Officer''s bodies hitting the floor in March of last year when the research firm Gartner reported that by 2017, a Chief Marketing Office will be spending more on IT than the Chief Information Officer. Data + Testing + Web + Mobile + Social + Local + Personalization = gold. We have consumers increasingly willing to share personal data, the technology to create hundreds of fast and easy to execute tests, and additional technology to manage the complexity of the media buy behind it and yet, we''re all still acting like Don Draper.
  • ENGAGE  |  TUESDAY, NOVEMBER 18, 2014
    [Data, Research] What Can a Man in Just a Towel Teach you About Audience Insights?
    Initially we were at a loss because research showed that the ads strongly resonated with men and therefore should have been successful.  Now all the data points made sense.  The Old Spice spots were based on the data point (observation) that women influence a man’s choice in household hygiene products. While data can help you optimize your current business, it’s rarely enough to be game changing. Many executives get understandably frustrated when they spend a lot of money collecting and analyzing data and then don’t get the answers they were hoping for.
  • GAURAVONOMICS  |  SUNDAY, JULY 11, 2010
    [Data, Research] Forbes Story on SMS-Based Social Messaging Platform SMSGupShup.
    Simple texting is a $100 billion market that Portio Research of the U.K. Sheth, an IIT grad, later did research at MIT’s Media Lab but dropped out of the Ph.D. Signing up to a group on SMS is not like registering on a Web form, so GupShup doesn’t collect any data. “In such instances the investigating authorities have requested us for some additional data and we have complied with the law of the land,&# he says.) “I have three handsets, eight SIMs, three data cards and many more gadgets to keep me plugged in,&# he says. Sheth is unfazed.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, JULY 20, 2008
    [Data, Research] ScienceSampler: Organizing PDF papers in your computer using iTunes
    Ive been looking for a good way to organize my research articles that I need to read/know for my PhD qualifying exam and I think this method is fantastic. iTunes messes up my pdf collection (album art/information etc) because it deletes all my Album/Artist etc information: "By default, when you add PDFs to your iTunes library, iTunes copies them into the folder where it keeps its data, leaving you with two copies of the document on your hard drive. ScienceSampler. We read them so you dont have to!!! And we also read yeast papers. 4.22.2007. My other issue was to find papers.
  • GAURAVONOMICS  |  TUESDAY, SEPTEMBER 28, 2010
    [Data, Research] You Need a Social Object, Not Only Shared Self-Interest, to Build.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « My Guardian Activate Talk on How the Crisis of Capability and the Crisis of Caring Collide in India Social Media and Social Activism: Six Reasons Why Malcolm Gladwell is Wrong » You Need a Social Object, Not Only Shared Self-Interest, to Build a Strong Online Community Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! For more, read my bio.
  • SOCIAL MEDIA MARKETING  |  THURSDAY, JULY 18, 2013
    [Data, Research] This Week in Social Media – 7/17/2013
    Dissatisfied with the amount of data being consumed by the new messaging app, Unicom, a Chinese telco will be launching a WeChat subscription plan on August 8. Metrics/Measurement/Big Data Sponsorships are still a growing percentage of budgets growing anywhere from 3-6% in 2013 and comprising 14% of marketing budgets. The article above notes, "Successful strategies consolidate input from stakeholders across business arms, from revenue officers to philanthropy teams, analysts, researchers, and product marketers." These are those links. Be vigilant, community managers.
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 18, 2012
    [Data, Research] 4 Quotes That Show Facebook’s New Touchy-Feely Intentions
    According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on their Facebook pages. Most online retailers talk only about themselves on Facebook. Those days are about to end. With the release/forced march of the new Timeline format, Zuckerberg’s brigade is mandating an end to the “me” “me” “me” era of Facebook communication.
  • BILL HARTZER  |  MONDAY, MARCH 24, 2014
    [Data, Research] 3 Great Safe Alternatives to Guest Blogging
    Write an article, publish a study, do some research that no one else in your industry is going to do. Publish the data in a.PDF and then provide a useful amount of the results: let people pay for the full report or ask them to fill out a contact form to download. 'Guest blogging for SEO purposes started its downfall recently, especially with Google penalizing MyBlogGuest , and before that it was Google finding and penalizing advertorials. And before that, it was paid links in general. So, what’s the next best thing to guest blogging? Alternative One: Paid Media. Publish it.
  • GET SOCIAL PR  |  THURSDAY, JULY 1, 2010
    [Data, Research] Facebook Marketing Part 9: Developing Communities
    You don’t control the data using Facebook Groups instead of a private community platform, Levy warns. Public Relations Blogger shel of my former self Social Media Explorer Society of New Communications Research THe Social Organization THINKing Web Strategies by Jeremiah Owyang Disclaimer All opinions written here are my own and do not necessarily reflect the views and opinions of my employer or my clients. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. In Chapter 9, we learn how to build communities using Facebook. NOT SO! agree. Just ‘sayin.’
  • TWIST IMAGE  |  THURSDAY, NOVEMBER 1, 2012
    [Data, Research] Is The iPad The New TV?
    Data from both sources suggests that smartphones are used more on the go than are the larger-form tablets, although it's important to remember that smartphone use is also above-average in the evening hours, suggesting that much of the time spent with smartphones occurs in the home." The bigger question (and one that isn't answered in the two research reports that the Marketing Charts news items sites) is this: how is increased tablet use at night either interacting with TV or replacing it? I've been noticing a new media habit emerge. Now, there's this iPad thing. iphone.
  • CONVINCE & CONVERT  |  MONDAY, JUNE 20, 2011
    [Data, Research] 6 Ways to Show You Give a Damn in a Job Interview
    He didn’t attempt to research the interviewers’ recent social activity. Start by gathering data on your interviewer(s) and the company. Assess the data and draw some initial conclusions. Guest post by Elizabeth Sosnow , Managing Director of BlissPR , a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. He was an intelligent, well qualified senior candidate. Are you looking for a job?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 11, 2013
    [Data, Research] From Across the Web – The Good Bits
    'At SIGMA we are insatiable gobblers-up of research and information on our favorite SIGMA topics such as Marketing Analytics , Data Management and Strategy. Of course you can follow us on Twitter to catch the stream of great links, but below are some really great articles and research we’ve come across over the last month or so. Check out these links… An Infographic by IDC Shows That Big Data is Thundering Ahead. Five Approaches to Extract Value from Big Data. The Most Overlooked Part of Your Data Security. Myths (and Truths) About Big Data.
  • MYRLAND MARKETING  |  THURSDAY, APRIL 18, 2013
    [Data, Research] In-House Counsel Use of Social Media Survey: An Interview With Greentarget’s John Corey
    The way they’re using it is for research. Over the last couple of years, the majority were using it to research topics of personal interest. In the last year, we’ve seen a pretty significant jump in the percentage of counsel who are using it to conduct business and industry research. It’s actually one of the biggest percentage leaps that we’ve seen in our 2013 data.” ’ but we think we can infer from the data that if firms start to move into this direction, then we think there will be an audience if it’s done well.”
  • GEOFF LIVINGSTON  |  WEDNESDAY, AUGUST 10, 2011
    [Data, Research] All Polls and Surveys Are Not Equal
    Launching a poll or a test on a web site is so easy now that anyone can claim to execute research. The quality and value of their data is another story. Interactive firm AptiQuant ran a test on its site purportedly measuring the IQ of visitors and correlating that data with IQ. Unfortunately for Microsoft, the browser IQ test was widely reported by the media, which did not verify the data. Finally, the BBC determined the research was a hoax, but not before the media had popularized Explorer as a low IQ tool. Image by renaissancechambara. Indeed, they are.
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, AUGUST 14, 2013
    [Data, Research] Why Management Consulting Will Be Disrupted: Part III
    Now I am not saying that the tangible work that management consultants do like market research, competitor analysis, data crunching and modeling along with building strategic scenarios for consideration isn’t important. 'The management consulting business models of the past  were designed to meet the increased demand for new knowledge and skills business leaders needed to adapt to radical market changes. Disruption is the best friend of the management consulting business unless of course the disruption is aimed at their business model.
  • ENGAGE  |  TUESDAY, JANUARY 17, 2012
    [Data, Research] 10 Better Ideas Than Looking at a Top 10 List For Advice
    Conduct an old-fashioned customer survey Magazines have been doing reader surveys with great success for years, gleaning valuable data directly from their audience. Read boring industry research We’re in an environment of quick tips, sound bites, and real-time reactions. But how much more value could we get if the next 500 pages we read online were part of a research report or a book? Research reports pack a lot more effort, analysis, and peer-review into what they publish and can be worth their weight in gold (or bytes, at least). They’re too aspirational.
  • PROBLOGGER  |  WEDNESDAY, JANUARY 22, 2014
    [Data, Research] 5 Ways to Find Out What People Really Want From Your Blog
    While point 1 and 2 refer to the “ask the readers what they want” part, points 3 to 5 handle the more technical aspect of the user vs. content research, that is letting the data speak about what topics you should cover. Keyword research. Get to know what is trending by doing some keyword research on Google, as well as on your blog. As of the free tools that can help you do the research, you may want to try out Google Trends , the already popular Google Analytics and your blog’s stats. small businesses that run blogs increase their leads number by 126%.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 26, 2011
    [Data, Research] Why Your Special Offer Isn’t
    Yes, I realize that there are research studies that show a big chunk of social media fans and followers do so to get access to special offers. But that data reflects a moment in time, a vestige of the era (soon to pass) before customers were besieged by invitations and offers and contests and social shopping deals and bit.lys. Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. Of course not. But now, thanks to the advent of the Web, and then social media, everyone is an informed consumer.
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 6, 2011
    [Data, Research] 3 Key Roles to Make Your Social Team Scalable
    These players are early warning systems, researchers, and the information filters of corporate social media. Research and development and product management capture insights from customers or the competition. Analysts can derive actionable insights from data and feed those back to teams, and even IT can evolve their operations to support more fluid internal communication networks. Tweet One of the continuous discussions and questions surfacing in the social media chatterbox is that of “ who owns social media? Is it marketing? Public relations (PR)? Customer service?
  • DIGIGEN  |  FRIDAY, JANUARY 22, 2010
    [Data, Research] M:Football Conference – A Mobile Conference about Football no less
    This event happened yesterday at the Emirates Stadium. As much as being at the home of Arsenal FC sickened me, the state of the mobile industry seemed to be quite good and the buzz was extremely positive. Although some of the case studies and presentations weren’t exactly brilliant there were alot of great ideas that football brands and sponsors should take forward. will highlight the highlights… Real Madrid – Pedro Duarte Gonzalez. think this was probably my highlight of the day. The mobile revenue works on a franchise model. The only have an attrition rate of 1.5%
  • CONVINCE & CONVERT  |  TUESDAY, NOVEMBER 15, 2011
    [Data, Research] Our Dangerous Addiction to Social Media Case Studies
    ” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. Tom was referring to data-dredging and the spate of statistical “best practices” that bubble up in social media like something in Jed Clampett’s back yard. The two most important words in social media should be “so what?” It’s like Moses in the bullrushes but with “math” instead of blankets.
  • WEB METRICS GURU  |  THURSDAY, APRIL 14, 2011
    [Data, Research] Blog Thoughts & Web Journal Mid April 2011
    Back then, experts demanded that you integrate online data with offline data, for a “360 degree view&# of the customer.  You followed suit, and you learned that it was important to integrate data to better understand your customer.  Open data is a term describing the philosophy and act of making certain data freely available to everyone, without restrictions from copyright, patents or other control mechanisms. The panel debates the wider benefits of organisations beginning to open their data. Ralf Herbrich, Microsoft Research Cambridge.
  • THE WAY OF THE WEB  |  WEDNESDAY, APRIL 4, 2012
    [Data, Research] Backup. Restore. Protect
    designed to promote safe and secure second copies of all of your data, and I was spending it reinstalling my operating system due to a malware infection. And incidentally, a new piece of research just published shows how easy it is to fall foul of a widespread problem – on average 2 of the top 25,000 websites in the world (ranked via Alexa) serve malware to visitors each day on average. But on balance I think I’ve done a reasonable amount, as well as double and triple-checking all backups are running correctly both for the laptop OS and Software, and for the Files and Data.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2008
    [Data, Research] A reading list for aspiring knowledge workers. Future Tense:
    She is a founding advisory board member and is the chair of the research committee for the Society for New Communications Research: Elizabeth has authored articles on blogging, RSS and other new tools for a variety of industry publications, and has presented teleseminars and in-person seminars on new communications tools for PRSA and Ragan Communications: She often speaks about social media in both the US and Europe, and blogs about PR and corporate communications at CorporatePR. About Us | RSS | Advertise | Contact Us. Home > Weblog Columns > Future Tense. Corante Blog].
  • ENGAGE  |  WEDNESDAY, APRIL 6, 2011
    [Data, Research] 101 Online Video Stats to Make Your Eyes Glaze Over
    Roughly 66% of the world’s mobile data traffic will be video by 2014. million words according to Dr. James McQuivey of Forrester Research How is online video changing the industry of business? T here’s a pretty good chance you just finished watching one before you arrived here. And after seeing how long this post is, there’s a pretty good chance you’ll abandon this in a few seconds to watch a video online instead. But, don’t worry, you wouldn’t be the only one. Just how prevalent is it? of the U.S. Internet audience viewed a video online. billion to $5.71 billion. of U.S.
  • DANNY WHATMOUGH  |  FRIDAY, JULY 4, 2014
    [Data, Research] ICYMI – Buy now on Twitter, Facebook still dominant among teens
    Facebook announces new features for ads  including new sophisticated custom audiences using website data. Research from Forrester shows that Facebook is still the dominant social network amongst teens. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Facebook’s psychology experiment on its users generated some bad PR for the social network. Some clever folk spotted ‘buy now’ buttons appearing on Twitter. Thoughts. icym
  • GAURAVONOMICS  |  FRIDAY, JULY 16, 2010
    [Data, Research] Dare Magazine Story on Whether Social Media Marketing Can Directly.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Master List of Social Gaming and Game Mechanics Platforms Dare Magazine Story on How Indian Brands Are Using Social Media » Dare Magazine Story on Whether Social Media Marketing Can Directly Impact Revenues Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Lets talk.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 14, 2008
    [Data, Research] cybersoc.com: 3 types of blog: closed, conduit and participant in the conversation
    Data Protection Act. in pratice in context (digital media art ba at london south bank university ) students are blogging as part of their research practice. cybersoc.com. subscribe. what is this? search cybersoc. Categories. academic studies. activism. b4b2007. blogging. blogging techniques. citizen journalism. conferences/events. Current Affairs. cybersex. digital television. headshift. internet libel. journalism. leweb3. location based services. mmr2007. mobile. Music. netvocates. newspapers. nmkforum2007. online community. online dating. politics. social software. Web/Tech.
  • MASHABLE.COM  |  MONDAY, APRIL 11, 2011
    [Data, Research] Should You Outsource Your Social Media Efforts?
    Together, these two data points underscore a growing need for social media support among small businesses. ); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? According to a recent MerchantCircle survey of 8,500 small businesses across the U.S., How well is your social media working today?
  • MASHABLE.COM  |  WEDNESDAY, JANUARY 26, 2011
    [Data, Research] What to Look For When Hiring a Community Manager
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? He is currently the Editor-in-Chief of Organic’s industry-leading blog Threeminds , which features forward thinking articles on digital marketing. Do You Need A Community Manager? Or is your campaign focused on educating consumers?
  • COLLECTIVE THOUGHTS  |  THURSDAY, FEBRUARY 12, 2009
    [Data, Research] Catch a buzz with Whos Talkin
    home page; put in the term you want to check on (can be anything from topics, names, places, researching blog posts). find that pretty hand as in the past I cobbled a variety of Google Custom Search Engine’s together to get the job done as I did with Search SEO Pros and Research your blog posts with buzz monitors. Trending data. Last fall a fellow by the name of Joe Hall got in touch with a new toy he was working on in hopes of getting some insight. Seems he wanted some insight from the tool’s perspective, being a Grade A tool myself, his reasoning seemed sound. Networks.
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