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    [Data, Research] Backup. Restore. Protect
    designed to promote safe and secure second copies of all of your data, and I was spending it reinstalling my operating system due to a malware infection. And incidentally, a new piece of research just published shows how easy it is to fall foul of a widespread problem – on average 2 of the top 25,000 websites in the world (ranked via Alexa) serve malware to visitors each day on average. It may have been April Fools Day on Sunday, but it was actually Saturday March 31 that held all the ironic humour for me this year. So a Restore/Re-Install was needed. Aaaaaaaaaargh. Buffer.
    [Data, Research] Metrics that Matter vs. those which Don’t and Web Journal Mid January – Feb 1, 2011
    Paul Krugman’s blog post on Shiny Lazy People recently).   But the same thing could be said about vs. mPACT for Influencers.    Klout is looking at a more narrow set of data signals coming from twitter making it more “correct&# in how it calculates influence via Twitter/Facebook activity, but less correct than more expansive approach (taken by mPACT ). The other thing I noticed is traditional keyword research for Search Engine Optimization is often too large and cumbersome to be useful for influencer mapping.  I read K.D. recent M.I.T. Related articles.
    [Data, Research] Ways To Ensure That Everyone In Your Company Is Bought In
    About The Author:  Katleen Richardson  is an experienced leader who builds integrated strategies combining research, data analysis and creative thinking. Photo credit: deegolden from Getting everyone on board for a project or campaign is essential in order to be successful.  But how can you inspire people to buy into a project when you can’t control how they think or feel?  The two most important factors are leading by example, and demonstrating excellent communication habits. Leading by Example. This can help you adjust your thinking and buy in more fully.
  • DIGIGEN  |  THURSDAY, APRIL 29, 2010
    [Data, Research] Joining The Brooklyn Brothers
    Link Here for more info ) Its been a pretty interesting 2.5 years at MediaCom and MediaCom Beyond Advertising. My team have been thoroughly inspirational to work with and learn from, with big mentions to Helen Wallace (@wallbo), Tim Page, Tom Saunter (@freedimensional), Alex Gough (@Gougher), Charlie Lockett (@charlielockett), George Dixon and Chris Pullon. Particularly inspirational people for me have been Jerry Lloyd-Williams and David Fieldhouse who have been some of the real thought leaders at MediaCom and MBA since I have been there. See ya. Dan on A New Focus on Social Business Strategy.
    [Data, Research] Why Agencies Get Fired so Often
    Their new research captures the attitudes, beliefs, and behaviors of 500 decision makers with marketing budgets up to $10 million annually.  A few gems we gleaned include the importance of communication follow-through, the reality of sharing your clients with the competition, and the growing appeal of agency specialization. Why data geeks have replaced the cool creatives at the agency cafeteria table and what it means for your agency’s account management. Susan would select researcher, author, and inspirational human being Dr. Brené Brown. Defeating the Pink Slip.
    [Data, Research] New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
    The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. The free link displays only partial data; a Pro subscription to SEMRush (at $50 per month) is required to view all of the AdWords data, plus organic keywords, history and export capabilities. SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns.
    [Data, Research] Twitter Hashtags: Nonprofits Speak Up
    Posts In the first week of May 2010, well over 4,000 #edchat conversations were posted by more than 1,000 users ( raw data file ). With the average Twitter user tweeting less than once per day , this data shows that #edchat contributors are highly engaged in general, and in this conversation in particular. Of course, this only covers one week’s worth of data, so it’s likely this community is actually much larger. No data was available to compare readership of the 2amt blog versus the edchat wiki. Kate Foy: Good job Devon and team! Terrific article.
    [Data, Research] Community Metrics: What Matters And What Doesn’t
    You’re wasting an incredible opportunity to use data the way it’s supposed to be used – to make better, informed, decisions. Your data shows you your Google search traffic is declining. If your search terms are less popular, you might use the same tools to identify which terms are most relevant to your sector (research competitors) and create content or discussions to satisfy them. This is how you do truly terrific data-driven community management. Our workshops have been sold out for months. Book your tickets here: [link]. It began simple enough. Sign up at: [link].
    [Data, Research] How to Hack Your Efficiency with an Agile Blog Planning Process
    Win-win! I’ve used this method to outline my posts like this in 10 minutes, researched the big points for about an hour, and wrote 2,000-word posts all in one day. And there’s some psychology and data behind writing an awesome headline that will help you capture attention and create a great first impression right from the get-go. Research shows that most blog readers only read the first 100 words. Efficiency Gained: Optimizing your posts based on psychology and data means that the hours you put into creating content will get the best results for your effort.
    [Data, Research] Current Inbound Marketing Trends: 10 Things You Didn’t Expect
    While the report wisely points out that it’s “less than ideal” that a full 50% of companies aren’t focusing on their customers, the data is certainly a step in the right direction. While research has indicated in the past that CEOs are quite interested in proving the ROI, HubSpot’s report indicated that the focus has shifted to identifying the target audience: Image Credit: HubSpot. The current marketing trends towards audience research reveals an increasing savviness on the part of business leaders towards the intricacies of inbound marketing. Inbound is so hot right now.
    [Data, Research] The Specialization of Social Media Analysis
    In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Most of these focus on the structured data of social media: seemingly hard numbers, such as friend/follower counts, mentions, shares, likes, and Facebook pageviews. Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. As usual, we're using multiple labels that occasionally overlap, so the potential for miscommunication is great. Since then, I've also argued for an expansive interpration of the listening metaphor.
    [Data, Research] L2?s top 20 luxury brands using digital – Burberry lead the way
    More and more data is becoming available to support Angela Ahrendts’ statement. The Digital IQ report reveals that 67% of EU consumers and 50% of American consumers say that they research luxury items online before they buy them – which suggests that if you can influence that audience online, it can have a positive effect on your sales. A recent report has revealed that social media adoption by the fashion industry has exploded over the last three years. Burberry. Donna Karan. 2. Kate Spade. Diane von Furstenberg. 3. Coach. =13. Calvin Klein. 4. Gucci. =13. Marc Jacobs. 5.
    [Data, Research] Everything You Need to Know About Privacy and Security on Facebook [INFOGRAPHIC]
    In Deloitte and MIT’s social business research report , companies cited that one of the top barriers preventing them from going social is a concern with security on social networks. Take a look at the data below and consider if you have properly protected your information. Privacy and security on Facebook are concerns for both companies and individuals. As the reality about privacy and security on Facebook comes to light, this is a concern shared by individuals as well. Have you ever had any major security issues with Facebook or another network?
    [Data, Research] The Best Way to Keep Up With Marketing Technology and Trends
    With data from top social networks like Twitter, Facebook, Tumblr and WordPress, DataSift powers hundreds of applications and analyses across a wide variety of industries. Before, there was no formal process to keep the essential, client-facing teams up-to-speed on product innovations, which often include the ins and outs of new data sources. These agencies are often busy keeping clients happy, so they have their heads down, working to make their clients successful (I know I’ve been there), leaving very little time to research new trends on their own.
    [Data, Research] The Rise of Social Leaders #SocBiz25 #SocBiz
    also argued that a brand’s ability to harness the overwhelming amount of consumer data being produced and to be able to co-create content with consumer advocates will become increasingly more important in the coming years. Big data also factors into this model of engagement, since any interaction can yield valuable information. AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at. Rather, it’s up to us to create it. Some exciting developments the past couple weeks have driven this point home. and (2) What have you seen as a result?
    [Data, Research] How to Boost Traffic and Conversions with Long-Tail Keywords
    They’re mostly done researching. With all these traffic, conversion, and audience research benefits, long-tail keywords used effectively are a match made in heaven. Most reputable keyword tools will deliver long-tail search data. The Google Keyword Tool can be hit-and-miss when you’re trying to discover specialized keywords, so use it to pull data on specific keywords after you’ve made a list of possible long-tails to optimize for. The downside of this tool is that it doesn’t show search volume, so you’ll need to perform additional research for each result.
    [Data, Research] Top 10 Pamorama Posts of 2013
    The Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products. As you probably know, infographics are visual representations of information, data, or knowledge. They are driven by the same information as charts, but they’re often a better form of communication because of their pleasant aesthetics — charts and graphs can communicate data, but infographics turn data into information. hope you learn something new that you can put to work in your marketing initiatives next year. Timing Your Social Media Marketing.
    [Data, Research] Business Can No Longer Control & Rule
    New McKinsey research shows that a payday could be arriving faster than expected. A new class of company is emerging—one that uses collaborative Web 2.0 Results from our analysis of proprietary survey data show that the Web 2.0 In fact, our data show that fully networked enterprises are not only more likely to be market leaders or to be gaining market share but also use management practices that lead to margins higher than those of companies using the Web in more limited ways. The rules of the game have changed and now business rules and ruler’s have to change.
    [Data, Research] 50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
    Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ spicedawg56 It is! Search for as much data as you can find in Twitter on your product, your competitors, your space. Learn how not to ask for 40 pieces of demographic data when giving something away for free. Example: what Jeremiah Owyang did for Hitachi Data Systems. At some point in the future, I will probably get that chance to that research. Gently.
  • KIKOLANI  |  TUESDAY, MAY 28, 2013
    [Data, Research] Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives
    In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. My Data Shows Email Popups Work and Don’t Hurt (2012) – Dan Zarrella, Social Media Scientist for HubSpot, found that the signup rate doubled with the popup and there was an insignificant change to bounce rate. It’s been almost three years since I first wrote about popup opt-in forms on Kikolani. Back then, I was definitely not a fan. The times have changed though. Social Media Examiner.
    [Data, Research] How to Make Social Media Infographics That Get Noticed
    From the research I did, we’re just sort of preconditioned to process information visually, more so than auditory, etc. That Jakob Nielsen and other people have researched that nobody really reads online anyway. Infographics Are Only As Good as the Data That Powers Them. Jay: I think one of the other challenges that we’re seeing now in this explosive infographic era is the data sources are either not very good, or are lots and lots of different data sources kind of mashed up into one infographic. Well, the data is always an issue. Jay: Yeah.
    [Data, Research] How Social Business Makes Organizations More Effective Communicators
    And from Janrain , a free guide to improve your conversion rates and your data quality. While the “why” has become more widely known because of increased research and data, it’s the “how” that continues to pose a challenge, both for SideraWorks and its clients. When Based on the research conducted prior to the announcement, the average user is seeing 57% of the stories in their newsfeed, meaning 43% of stories are not being seen at all. Matt Ridings, SideraWorks @techguerilla. Please Support Our Sponsors. Listen Now . Tweetable Moments.
    [Data, Research] How to Apply Youtility to Internal Communication
    So, in addition to investigating employee engagement data to understand what drivers from the list above are most relevant to your unique employees, you may also want to: Ask HR for insights. For For example, they may be able to provide you with themes from exit interview data or other employee statistics. As Jay writes in his book, it is worthwhile to spend the time, effort, and resources to research questions like, “What do you read?” So, to create a robust measurement strategy for your efforts, you must first find out: What metrics or data are available?
    [Data, Research] Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps
    Chais Research Center for the Integration of Technology in Education, The Open University, Israel. [ [link] ]. In the same way, data retrieval on the Internet is conceived of as a combination of procedural skills (working with search engines) and of cognitive skills (evaluating data, sorting out false and biased data, and distinguishing between relevant and irrelevant data). Exploring each of the strategies and approaches requires a research project that would extend much beyond the scope of one paper. Yoram Eshet-Alkalai [ ].
    [Data, Research] C Level Tweeters
    The following is a list of confirmed C Level Executives that are using Twitter. If you have names that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get it included ASAP - please send me - full name, title, agency/firm, and Twitter URL. have also created a feed so you can subscribe to all of them in one feed - This is your one stop shop for hear what the C Suite is saying.
    [Data, Research] Atlas’ Game-Changing Sports Fan App & Social Network: Bad News For Facebook?
    The ability to connect teams and their fans (and gather all the CRM data it produces) is a core capability Atlas plans to monetize big-time through today’s release of Second Screen. More importantly, Atlas enables brands to access all the CRM information around the relationships they cultivate through interacting with fans via the app, data that would otherwise be the property of the social network provider. ” The reward is our attention, but the real value is in the CRM data brands can glean from our exchanges and interactions. Brands get social.
    [Data, Research] Social Media Success is About the Wizard, Not the Wand
    Thoughtful research genius Tom Webster wrote an interesting post a couple weeks ago about where the location-based business could head , moving beyond the momentary check-in toward more nuanced and relevant customer interactions, using location data as the raw materials. His example was his local watering hole, where he figures by the time he’s checked in 10 times, the offer they make on Foursquare should encourage his evangelism, not just offer a discount on an item he doesn’t order. And he’s absolutely right. But you know why they aren’t?
    [Data, Research] Search Engines Not Doing Enough to Stop Hackers
    According to a new report by Imperva , their research shows that during an attack, hackers can generate more than 80,000 daily search queries to probe the Web for vulnerable Web applications. In this latest test, hackers were able to query Google over 80,000 times in one day, pulling data about websites that were vulnerable. Attacks include: infecting web applications, compromising corporate data or stealing sensitive personal information. The search engines, Google , Yahoo! , and Bing are great at helping us find information on the web. They are helping them. Get a botnet.
    [Data, Research] 5 Examples of Inspired Checkout Processes That Bring Results
    According to research by the Baymard Institute, the average checkout flow has 5.08 Only three sections in Nordstrom’s checkout flow need any actual data entry on part of the user. This satisfies the data hungry digital marketer’s needs while still being unobtrusive in the shopping process. 4. Research confirms this , with 56% of online shoppers more likely to return to a site that offers product recommendations. One of the best things about online shopping is not having to wait in line behind a long line of equally frustrated shoppers at the cash register. steps.
  • JUGNOO  |  THURSDAY, JUNE 27, 2013
    [Data, Research] Investigative Analytics: Social Media Analytics in Action
    In this article by Don DeLoach , the difference between structured and unstructured data is explained. ” By using investigative analytics, a pharmaceutical company that suspected a problem with one of its products could drill into its social media data to determine what exactly is being said about the product, and at which locations, to see if there are patterns. NPR recently reported  on University of Rochester computer scientist Henry Kuatz and his student, who are “mining” twitter data to spot the spread of contagious diseases in city neighborhoods.
    [Data, Research] How to Build a Billion Dollar SEO Empire
    The data in the charts below was compiled from a combination of the data in Ahrefs and MajesticSEO. What I didn’t tell you earlier in this post is that from my vast research, in nearly all of the hugely popular search terms that RMN are ranking for, there’s a 3-5 page website on the first page of the Google results with just a few hundred backlinks. knew about the company already, but I had no idea about the scale in which they were absolutely annihilating their competitors. Billion dollars. Fiery Start That Pissed of All Their Competitors. And it was. Valpak.
  • ADAM SHERK  |  MONDAY, MAY 17, 2010
    [Data, Research] Which News Sites Have the Most Valuable Facebook Pages?
    Only the news organizations themselves can fully answer that question; their own analytics data combined with internal estimates of the value of fans and various actions will paint the clearest picture. Fox News getting 67,808 interactions from just 41 posts is impressive, although the quality of those interactions is not measured. I had previously pointed out the high level of engagement that Fox News gets on its Facebook page ; this data supports that further. But how much are these pages really worth to them, and which news sites are getting the most value for their efforts?
    [Data, Research] Strategy Lessons: The Water Book
    This requires research to garner a basic knowledge of the marketplace dynamics and stakeholder motivations. By assessing this data, a strategist should see obvious paths towards attaining desired outcomes, and choose the one that is most likely to succeed with the resources at hand. This is no different than focus groups in advertising or public relations, market research studies prior to product marketing, or competitive research in all fields. The market landscape, current attitudes and opportunities should be revealed in research. Image by Steve Depolo.
    [Data, Research] Do You Get It? Introducing My First Premium Plugin
    And since I’m a total perfectionist when it comes to design and I love looking into stats and data, we added everything you could possibly need in a solution like this. Every single Skin you create has its own page for detailed analytics data, and our advanced impressions tracking will only increment statistics when a visitor sees your form, keeping your split-tests highly accurate. You don’t have to look far in the IM world to see people touting how powerful email marketing is. With my audience. want to know which eBook cover works best. Don’t believe us?
    [Data, Research] Make Way For The New User Content Ecosystem: Webinar
    In fact, a new study from ABI Research reveals that the worldwide app industry is well on its way to achieving 44 billion cumulative downloads by 2016. Put simply, the walled-garden business model that flourished before (in which telecom operators tightly controlled voice, data services and our access to content) is no longer viable. There’s a sea change underway shaping the way we all communicate. NewBay’s Steve French maps out the new landscape and impact on all the players — particularly mobile operators and device makers. Old players, new rules. Screens everywhere.
    [Data, Research] The Risks of Not Investing in Collaboration
    Recently, BlessingWhite, a leading consultancy and research firm focused on employee engagement and leadership development, released an interesting report on employee engagement called the “Employee Engagement Report 2011.” This means that many data silos, information leaks, and risks can occur. All good chess players understand the risks of the moves they make on the board and the consequences that can result. However, chess players also have plans in place for what to do if those risks are taken advantage of by their opponents. Inability to Stay Competitive. Lack of Security.
    [Data, Research] Cookie Tracking: What You Can Do to Prepare for Future?
    Owing to these changes, online advertisers need to change their marketing research tactics that will be more ready to embrace the future of a cookie-less web browsing activities in the future. It is also known as browser’s cookie or HTTP cookie which works to collect the data involving the browsing activity of an internet user each time they visit a particular website. Standardizing data collection independent of cookies. It is best to provide a separate data consent agreement for this purpose in order to emphasize to your readers this option.
  • BILL HARTZER  |  FRIDAY, MAY 6, 2011
    [Data, Research] How Google Places Listings are Different than Google Web Results
    In the Google “web results&# , their “normal&# organic search results, Google will typically pull data from your meta description tag (unless you tell them not to do so ). From all of my research, it appears that there really is not anything consistent about how or when or which data Google pulls in the Google Places listings when they are displayed in the Google search results. Google is treating Google Places just like they have traditionally treated Google News, by automatically populating the search results with results from Google Places. Tweet This!
    [Data, Research] Statistics Show Social Media Is Bigger Than You Think
    Source: Twitter & World Population Data. Calculated based of Wikipedia article data found at Source: Universal McCann’s Social Media Research Wave 3. Source: Solutions Research Group. by Erik Qualman. Is Social Media a Fad or the biggest shift since the Industrial Revolution?  Welcome to the Social Media Revolution: Stats from Video (sources listed below by corresponding #). By 2010 Gen Y will outnumber Baby Boomers… 96% of them have joined a social network. last year met via social media. There are over 200,000,000 Blogs. More than 1.5
  • KYLE LACY  |  MONDAY, JUNE 10, 2013
    [Data, Research] Targeting Facebook Fans with Your Content Using Built-in Tools
    Many B2C companies have market research & behavior pattern knowledge broken down by demographic. Post targeting offers the chance to use this data and get posts in front of the right people. And don’t forget to leverage any survey, focus group and/or advertising data you already have.  This kind of data will help you deliver relevant content to the right fans and hopefully result in a stratified & highly engaged fanbase on your page. Posting great content to your fan page should be the goal of every business on Facebook. Fear not! —-. facebook
    [Data, Research] 5 Essential Spreadsheets for Social Media Analytics
    It also visualizes the data with a pretty pie chart. Instead of being able to view a trending topic chronologically, the program takes public tweet data and uses pattern based analytics to categorize trends within trends. have just started a new research campaign on the great tools to build off of and this is like walking into a Las Vegas casino and putting in a dollar in the first slot machine you see and the bells and whistles go off… JACKPOT!! Research Lists. People Recommended Mashable Staff More people. Jobs Join Mashable on Google+ Welcome to Mashable!
    [Data, Research] Get the Most Out of Twitter Hashtags
    Jennifer Lori, Because you don't have any linkable data on either of your posts, we cannot tell if you're for real or a spammer. link] WhatBradDidNext A step towards organising tweet data. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“#&# ) at the start to identify it. So how do you disseminate and make sense of all this hashtag madness? If you a.
    [Data, Research] Monday’s 5 Social Media Must-Reads
    By David Cohen Research keeps pouring in supporting the use of photos in Facebook posts in order to improve engagement. Today eMarketer cited data to that effect from two separate studies. Below are 5 social media must-reads that we wouldn’t want you to miss. Beyond Facebook Analytics, The Guide. By Thomas Baekdal A couple a weeks ago, Facebook came out with a new “Insights” dashboard. It was a big improvement from what we had before, mostly because the metrics are all based on people instead of interactions. Why is this important?
    [Data, Research] Do Social Reviews Really Help Your Business? @SocialEmployee #book #review
    Here are the numbers: Eighty-one percent of people research products, and 61 percent read reviews, before buying (source: MineWhat ). According to recent data from Northwestern University’s Spiegel Digital & Database Research Center, too many five-star reviews for a product or service can actually steer people away from your product. According to the Northwestern University data, products with reviews between 4.2 Do reviews actually help your brand attract customers? Did these reviews affect buying decisions at all, or were they simply there to boost our egos?
    [Data, Research] Innovation and eDiplomacy — The importance of internet freedom and the use of technology to enhance international affairs
    The agenda, based on a question and answer format, ranged across a number of subjects associated with online diplomacy, open government, open data, use of online tools for disaster management and 21st Century statecraft. On the matter of open data and the freedom to access the Internet unrestricted, the point was made that the US position is very much that the Internet is viewed by State as a place for dialog about what government is doing. Alec and Ben were in Washington DC and the hook up was done via a telepresence suite. DFAT were invited, but did not attend.
    [Data, Research] Join #WhartonFoA #SuperBowl Ad Tweet Meet- Help Us CrowdVote the Best Commercials
    Social & Screens.   It’s official: compelling research shows that the more sharing, the more fame, the better for the brand.  With data showing that two-thirds of TV viewers are using multiple screens, how are marketers planning and orchestrating across tablets, smartphones, TV and more. Success.   Did people make a purchase as a result of the ad?  Or are the brands using it as part of a bigger ecosystem and bigger data analytics to impact ROI?  The Super Bowl is to Madison Avenue as the Oscars are to Hollywood: all eyes are on us.  The Tradition Continues. Why Watch?
    [Data, Research] Marketers, Let Your Egos Go
    You could practically hear the Chief Marketing Officer''s bodies hitting the floor in March of last year when the research firm Gartner reported that by 2017, a Chief Marketing Office will be spending more on IT than the Chief Information Officer. Data + Testing + Web + Mobile + Social + Local + Personalization = gold. We have consumers increasingly willing to share personal data, the technology to create hundreds of fast and easy to execute tests, and additional technology to manage the complexity of the media buy behind it and yet, we''re all still acting like Don Draper.
    [Data, Research] Why Google Pushed Me to Build a (Bigger) Link Network
    Mixing up your WHOIS data (legally, but never the same) for each stack of domains. Of course, this is only going to happen if you’ve done a good job with keyword research and know how to use network links to get you good rankings. This gave me a lot of data to work with, well in advance of the “SEO world” and I’ll be updating all of our users in the next few days about what I think the update addressed. In 1865, Fredik Idestam built a pulp mill on the banks of the Tammerkoski River in southwestern Finland. He soon added a papermaking machine.
    [Data, Research] Blog like Hemingway: 5 Writing Tips to Improve Your Blog
    Research the Truth. Hemingway wanted to find the truth within stories, and his research heavily drove his writing pursuits. Research is vital to writing truthfully , and this should always be your priority as a blogger. See her recent article on the Wild West of Big Data. This is a guest contribution from Victoria Elizabeth, writer for the Ometria Blog. If Ernest Hemingway were around today, he would have made an excellent blogger. With all the blogs out there on the internet, it can be difficult to weed out the good from the bad. Short Sentences are Key.
    [Data, Research] Content marketing: 6 steps to make your content go further
    With the aim of targeting UK marketers, we undertook research to find out how leading UK companies are using social media and online communities. With the EPiServer example, we commissioned some research to base the content on. On the flipside, if you are doing some research, make sure you create content to support it – it’ll go a lot further. 3. You could even consider putting your premium content behind a data capture form or a Facebook fangate – just make sure you use this as an opportunity to send them more relevant content in the future. 6.
  • BILL HARTZER  |  FRIDAY, MAY 9, 2014
    [Data, Research] During Link Cleanup, Don’t Forget Links to Redirected Domain Names
    Link Research Tools. to find more domain names. - You can use my new favorite domain tool: to look up domain names’ whois data based on an email address. One of several search engine optimization tasks that I am involved with is cleaning up a website’s link profile. With the Google Penguin algorithm update affecting so many websites, I have personally be involved in cleaning up a LOT of websites’ link profiles. So much so that I’ve quickly become the resident expert at cleaning up link profiles. Google Webmaster Tools.
    [Data, Research] 20 Proven Ways to Increase Engagement With Your Audience
    We’ve compiled data-driven ways you can increase the stickiness of your content marketing , LinkedIn, Twitter and Facebook presences: Content Marketing. 1. Recaps of recent case studies and research reports can drive engagement, social shares, and links to your website. In some of the most fascinating research on how to increase engagement on Twitter we’ve encountered, it turns out the vast majority of companies use the weekends to say absolutely nothing. One of the most critical objectives for content marketers is increasing engagement with website visitors. Be Distinct.
  • KIKOLANI  |  FRIDAY, APRIL 27, 2012
    [Data, Research] Fetching Friday – Resources Mashup & Canary Sky
    How To Use Keyword Research to Optimize Blog Posts – Learn how to easily conduct keyword research to create and optimize great blog posts for your business. The Research Says Yes, I Say No. Here’s Why – While the research says business blogging is on the decline in 2011, I believe there are still many powerful ways that businesses can leverage a business blog! Overcoming “Not Provided” Keywords – Learn how to get back your lost data through these alternative data collection techniques from Marty Weintraub and Alan Bleiweiss.
    [Data, Research] Advertising in a Hyper-Real-Time World – Wharton FoA 2020 Project @WhartonFoA #WhartonFoA
    Next, armed with a thorough understanding of the pros and cons, we must focus on building intelligent systems designed to gather data, synthesize information, draw implications and provide recommendations to advertisers for how to engage different audiences through social media. Traditional marketing research gives way to true social media monitoring research. Advertisers will benefit from more elaborate social media monitoring applications to research and identify meaningful consumer sentiment and trends—capturing candid feedback on brands and products. link].
    [Data, Research] Micro Persuasion: Turn Gmail Into Your Personal Nerve Center
    Data Shows English Blogosphere Has Peaked » Sunday, February 25, 2007. Some enterprising folks have taken data feeds from the BBC and CNN and ported them to Twitter. Im sure everyone has at sometime used some web-based email as a method of either moving data or otherwise storing something, by simply sending a message to yoursel. Or, what if hackers broke into Googles data which is archived of all this personal information. I was using Gmail as a repository of site logings, passwords etc. but recently Ive removed the data (though of course Google has backups).
    [Data, Research] What’s Missing From Your Omnichannel Strategy?
    Whether they’re doing research or purchasing an item, customers could use a smartphone, tablet, or computer, or they may walk into a store. Last month, data from BDO showed that, in 2015, many retailers began recognizing the value of mobile platforms. There are many reasons why data should drive your omnichannel marketing efforts. Data collection can be done in non-intrusive ways, and it can help you understand purchasing motivations. Technology’s rapid rise plays a major role in why it’s important to focus on omnichannel marketing. Purchasing items.
    [Data, Research] 3 Great Safe Alternatives to Guest Blogging
    Write an article, publish a study, do some research that no one else in your industry is going to do. Publish the data in a.PDF and then provide a useful amount of the results: let people pay for the full report or ask them to fill out a contact form to download. Guest blogging for SEO purposes started its downfall recently, especially with Google penalizing MyBlogGuest , and before that it was Google finding and penalizing advertorials. And before that, it was paid links in general. So, what’s the next best thing to guest blogging? Alternative One: Paid Media. Publish it.
    [Data, Research] Tradesmen Take Note: Earnings by College Major Compared to Precision Machining
    Today, discussing salary comparisons, we have a guest post from Miles Free, Director of Technology and Industry Research for PMPA (Precision Machined Products Association). The college major earnings data was posted by Planet Money on the  NPR site. I’ve discussed this in previous posts how there are other options besides a 4-year college degree and the debt that comes with it when choosing a career path. Today, The machinist earnings are a low estimate, frankly, because many machinists are scheduled overtime. We were well served by our college degree, eventually.
    [Data, Research] Give Them Something to Talk About
    Research. Research provides context and a point of interest for folks to talk about, critique and learn from. Maybe you don’t have your own data to share, but there is plenty of external information. Also, if you look at most infographics today, they visualize analysis, sometimes private data, but more often, larger industry trends. President Obama and Jack Dorsey at the White House Twitter Town Hall. Everyone talks about relationships and the importance of two way interaction in social media. Social means sharing experiences and yes, talking. Then dig deeper.
  • T2 SOCIAL  |  MONDAY, JANUARY 20, 2014
    [Data, Research] What’s the Difference Between Content Strategy and Content Marketing?
    Content strategy all starts with some good ol’ fashioned research. Sure, there are plenty of tools to help you out; after all, there is so much data to sift through that we would never be able to do it without at least a little help. While both content marketing and content strategy fall into a very similar category in the realm of social business, there are some subtle but important differences to be aware of. One of the most trending concepts in the world of social business these days (both on and offline) is content marketing. That’s a mistake.
    [Data, Research] Social Sharing with QR codes
    If you happen to be a realtor, your QR code is the home you are selling.  A home is physical.  A link is digital. A QR code is somewhere in the middle – and closer to physical if the data behind it has been carefully planned. Both are articles grounded in extensive research and interviews with experts from around the world. Today I had a conversation about QR codes with a realtor. She had heard that QR codes weren’t going to last – that they weren’t worth the effort. If that is your understanding too, read on and I believe you will change your mind.
    [Data, Research] How to Amplify Your Content ROI
    This requires a lot of research before you can arrive at a potential contextual topic. Data and supporting information are needed to measure how your content contributed in delivering ROI to your business. These digital days, content has taken on a new meaning. Over the years, it has gained significance and become one of the key drivers of significant growth. However, while everyone might be talking about it, not everyone knows how to use their content marketing strategy effectively, despite the cliché saying, “content is king” echoing throughout the business industry.
    [Data, Research] How to ignite your business with Twitter: The X Factor
    It has become one of the largest platforms in the world for sharing real-time data.  Leveraging Smart Phones and Smart Apps. A new survey from the National Retail Federation (NRF) tells us that more than half of smart phone owners say they will use their device to “research products, redeem coupons and use apps to purchase holiday gifts” Consumers have learned to rely on their phones to help them do more. By researching products and comparing prices via their smart phone, busy consumers realize another benefit:  saving time. Engaging Your Customers.
    [Data, Research] Real-Time News Curation - The Complete Guide Part 6: The Tools Universe
    None of the tools and services I have tested for this research is yet the new " ideal " news curation tool, as each one has its own great set of features as well as its own limitations. During my research for this guide I have contacted, discussed and talked to many of the companies you will see listed in this report. Data export Export and save all of the data curated outside of the curation system. Print this article Real-Time News Curation - The Complete Guide Part 6: The Tools Universe What tools do I need to do " content curation "? and more on the way.
    [Data, Research] Change, wickedness, being connected and thinking different
    Management literature, written for the rational, business thinker, is veritably awash with advice on integration of business and the online world ; on any given day hundreds of articles are published — some opinion, some backed by solid research. Even the World Economic Forum has hyperconnectedness and the use of personal data identified as issues. The massive economic engine that is open data is enough of a puzzle itself without the additional complexities that accompany open government. want them to develop pattern recognition so they can see the order in the chaos.
  • ADAM SHERK  |  TUESDAY, MAY 4, 2010
    [Data, Research] NBA Playoff Teams Ranked by Facebook Page Engagement
    Laura Hale May 4, 2010 at 10:01 pm Interesting data. But interesting read and I really appreciate how you laid out how you got this data and why you did the data collection method you chose. The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement?
    [Data, Research] Analysis: Revealing the Highest Earning Blogs that Sell Advertising
    It has been a long time since I published a data-centric blog post, even though they’re often my favourite to write and tend to get the best response. This is another website I have absolutely fallen in love with since performing this research. Today I’m going to share with you some of the biggest earning blogs (and a few non-blogs) on the web that don’t rely on affiliate links or selling products. Instead, they make a good portion of their income – and in some cases all of their income – through good ol’ advertising. Impressions: 865,000.
    [Data, Research] 2012 Social Media Business Trends
    Chuck Martin , (@ChuckMartin1 ) CEO, Mobile Future Institute and Director, Center for Media Research, MediaPost. combines quality research and thought with an issue that prospective customers really care about (e.g., Companies will need to do keyword research in addition to experimentation with different messages in order to determine which phrases and concepts truly resonate with their audiences. We will see more data crunching and analysis and more strategic and targeted responses. Businesses should get ready for seismic shifts on the digital landscape. for brands?
    [Data, Research] Using Mobile To Ask, Listen & Boost Customer Loyalty
    It points out that mobility “boosts the number of interactions a consumer can have with a seller and that yields data making for better segmentation and more personalized service. Combining digital as well as physical footprints, mobility will give sellers multidimensional data for customer relationship management – combining context, identity and behavior. Little wonder that SMS is the most widely used data application on the planet. Significantly, recent research from Gemalto (based on a survey of 2,400+ consumers in France and the U.K.) So, what has changed?
    [Data, Research] [VIDEO] Create Your #SocBiz Pilot Program #EmployeeAdvocacy #SocialEmployee
    As Maria Poveromo (@ mariapoveromo ) told us during research for our book The Social Employee , an internal audit at Adobe (@ Adobe ) found exactly that. You may enjoy reading: “ The Most Cost-Effective Market Research That’s Right Under Your Nose: The Employee Survey ” by Kevin Randall ( @kevinbrandall ), Afterword Author of The Social Employee and Movéo Vice President of Strategy and Planning. Such involvement gives leadership the opportunity to share their organizational vision, a process that research shows is overwhelmingly supported by employees. Step 1: Listen.
    [Data, Research] New Book Tackles Key Mobile Operator Issues, Outlines Winning Strategies
    The result is a booming A2P market research firm (and MobileGroove partner) Portio Research estimates will be worth $75.1 It has been a huge undertaking spanning six months and the result is a 240-page knowledge resource packed with detailed market data and insights from over 40  mobile experts and authorities. I am proud to have collaborated with the SAP Mobile Services team, headed by Carmel Coscia on the 2013 Guide, and pleased to report that work on the 2014 Guide will begin in a just a few months. What is the next ‘Big Thing’ in mobile? New Guide debuts.
    [Data, Research] Buy Zelnorm Online Without Prescription | Social Media & Digital.
    Any­way, My bro felt it was about time My bro posted, I Cu Later Anonymous Posted September 9, 2010 at 1:02 PM Whats Up Realy cool stuff, my homie man­aged to make my blog Cu work at home data entry Posted September 9, 2010 at 1:03 PM i find it to be great derTiegoanry Posted September 11, 2010 at 6:20 AM Where i can buy mp3 online? Do you know how to listen?  Listening is easier then you think, and you dont have to buy an expensive monitoring tool to do it, either. Want to know what people are saying about you on Twitter?  Facebook?  Blogs?  Forums?  No problem. Repeat as necessary.
    [Data, Research] Growth Hacker Copywriting: a Mind-Blowing Trend to Watch?
    Depending on your exposure to this topic so far, you probably think of a lovable geek, manipulating enormous data sets on massive monitors. Today’s best marketers are adept at mining the social web and other data-driven insights to learn exactly what makes their prospects tick – not last week, but today, and tomorrow. Data and Testing – No theory is too “zany” to be put to the road at this organization. In order to fully maximize your opportunities for growth, it’s wise to base each piece of content you create on quantifiable data and measurable results.
    [Data, Research] Blogosphere Trends + Using Infographics
    Infographics can be anything from annotated maps, timelines, flowcharts, graphs, Venn diagrams, size comparisons, charts, or data presented with snazzy typography to a gorgeous amalgamation of several of these techniques. IBM’s Many Eyes gives you access to libraries of data and the ability to upload your own. Google Public Data allows you to use publicly available data to create attractive infographics in a variety of forms. If you’re creating your own infographic, start with a solid foundation of research. Cite your sources and be transparent.
    [Data, Research] The Possibilities of a Moment: Reflections on #IBMConnect 2016 #tech
    Driving these efforts is IBM’s revolutionary Watson technology, which is being applied to help employees engage and collaborate in surprising new ways—all while allowing businesses to grow data and create new business value that would have been both unaffordable and unimaginable even a few years ago. And with more research coming out showing that businesses with greater gender diversity earn greater profits , it is refreshing to see IBM’s continual commitment to building such a broad, talented workforce. When we cook, we use apps like Allrecipes to guide us along. Magical Moments.
    [Data, Research] Enter This Copywriting Contest and Win a Free Trip!
    The team from MECLABS Institute (parent research organization of MarketingExperiments and MarketingSherpa) will pick the top three or four entries that we think have the most effective copy, and test them on a real audience pulled from Consumer Reports’ email lists. Formed as an independent, nonprofit organization in 1936, Consumer Reports serves consumers through unbiased product testing and ratings, research, journalism, public education, and advocacy. “[In] 2016, for Consumer Reports’ online fundraising, we look to continue to grow revenue. How to Enter. this year.
    [Data, Research] Radian6 Insights Platform Insight
    Tried the “% Change&# feature but I don’t have the data in the profile to fully support comparing the last 3 months to the preceding – so it doesn’t tell me much.  However, the total number of verbatim or mentions for the word cloud around “media&# was 3705, meaning Radian6 Insights had data for 2.5% of it.  I bet Sysomos is about the same here with a pretty small sample, but there are some who think 2.5% is too small a sample to make meaningful insights around.  Well, I that wasn’t an option I had a chance to test with this data set.
    [Data, Research] What's In That Sentiment Score?
    started writing about it in 2007; five years later, you can still find companies working closely with university researchers to find better technologies for scoring text. As long as text analytics remains an active area of research, today's products won't be as good as next year's, either. Who or what scored the data? The engine that does the scoring could be as simple as a word match or as advanced as one of those research projects that just left the lab. Sentiment is the stoplight chart of social media analysis. Why is that? How does the automated scoring work?
    [Data, Research] Travel, Tweets, Trends – Social Media Runs Rampant in Adventure Travel
    We collected social media data and insights from 225 adventure travel companies from every continent except Antartica (luddites), and interviewed several organizations about the details of their day-to-day social media usage. The full 42-page report is $50, with proceeds used solely to offset the research costs (fees go to ATTA and RESMARK, not me). Some of the key findings of this research were fascinating to me: In North America, 48% of adventure travel companies are active in social media on a daily basis, and 77% are active at least weekly. Financial services. Pharma.
    [Data, Research] Your Content Strategy Sucks. Here’s How to Fix It.
    Why the heck should you care about including keyword research in your content strategy in the age after Google’s Penguin, Panda, and Hummingbird updates ? SEO may have changed, but thorough keyword research is still the foundation for an awesome content strategy. Investing in research in the beginning will give you a solid foundation for the long run. One of the most important things you need to spend your time on when you’re just starting out with keyword research is industry research. Doing Keyword Research. Other Keyword Research Tools.
    [Data, Research] The New Integrated Advertising Approach in 2020: Advertising in a Hyper-Real-Time World.
    Next, armed with a thorough understanding of the pros and cons, we must focus on building intelligent systems designed to gather data, synthesize information, draw implications and provide recommendations to advertisers for how to engage different audiences through social media.  Traditional marketing research gives way to true social media monitoring research.  Advertisers will benefit from more elaborate social media monitoring applications to research and identify meaningful consumer sentiment and trends—capturing candid feedback on brands and products.  link].
    [Data, Research] Where The Boys (And Girls) Are
    It's going to be a fast and exponential shift (and yes, I realize that this statement flies in the face of some of the biggest research companies out there). The good news is that these bets have some data and trends that come along with them (a couple of aces up the old sleeve, to go along with that gambling analogy). What we actually see beyond a "snapshot in time" of data is, still, a massive and untapped opportunity. In schizophrenic times, there's a good chance you'll see some schizophrenic thinking. Does this remove credibility from the Blogger? Hardly.
  • KIKOLANI  |  THURSDAY, JUNE 27, 2013
    [Data, Research] 3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]
    Search engine data is the atlas for consumer understanding. While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data. The tool allows you to research a term and see what other searches were being performed with similar volume at a similar point in time, or in the same regions. This is a special guest spot by Jay Baer of Convince & Convert. Google Trends. Good luck!
    [Data, Research] The Power of Digital Word of Mouth
    It also gives you the ability to conduct product and market research immediately so you don’t have to wait to make your mind up on important business decisions. mass text message is ideal because it can reach all cell phone users, whether they have a data plan or not, because it uses the standard messaging service included in most calling plans. Wireless Internet is a technological innovation that has made it easier for people to connect to one another, gather information on a subject or in the case of online retailers, reach potential customers. Marketing on the Go.
    [Data, Research] Top 4 Digital Priorities for Higher Ed CMOs
    According to new research from Formstack , 35% of universities currently have a Chief Marketing Officer, or CMO. CMOs who use digital tools are more data-minded in their marketing decisions. photo credit: matt.hintsa via cc. In this relatively new role, CMOs are changing how higher education approaches marketing. With the right digital priorities, CMOs can have a forward-thinking impact on higher ed marketing. Take a page out of the university CMO’s textbook with these 4 must-have digital priorities: 1. Strategic Marketing Plan. Total Brand Consistency.
    [Data, Research] How to Generate Blog Post Ideas
    Google Keyword Research Tool When Google came out with this tool a few years back and internet marketers could stop guessing which phrases were popular online, it changed the game forever. Google Forms, which is a tool found in  Google Docs , allows you to easily capture data that is entered into a form. Reply Jamie Pixon says: May 6, 2010 at 1:53 pm Glen, Google Keyword Research tool is great for ideas… so is the Google Suggest search function…even moreso. have personally got a lot of ideas from using Delicious and also a load of keyword research.
    [Data, Research] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    Possibly inspired by Social Media is Simpler Than You Think , John Jantsch explores five ways to use social media for common business tasks such as prospect follow-up and market research. The ever-modest Lee Odden reviews tools to help spot trends, research keywords and analyze social media activity to help improve “visibility on standard, social and real-time search.&#. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. by Kuno Creative.
    [Data, Research] Machine Gunners and Gardeners
    Research shows that such approaches fire many more blanks than hits. This is the exact type of influencer approach Zoetica uses when it plans efforts like last year’s award-winning American Red Cross Crisis Data conference , and prior recognized campaigns. Image by the U.S. movement exists to quantify everyone’s social media strength across diverse social networks and blogs. This widespread strength is a sign of true influence, argue social media gurus. For most, addressing only widespread influence puts an organization into a position of weakness. Image by re.ality.
    [Data, Research] Remembering Steve Jobs; Why Siri Won’t Provide Mobile Marketers All The Answers
    Ask Siri “What’s the traffic like around here?”, and it can figure out where “here” is based on your current location, data communicated by the GPS capability in the device. Peggy adds: Personalized search and personalized devices are a natural fit in my book, which is why Siri was also the topic of my contribution to GigaOM’s most recent (and extremely relevant) Future of Mobile research brief. It’s rather fitting that I was 36,000 feet in the air connected to an in-flight Wi-Fi system working on a MacBook Air at the time. Dare to dream. Strive to have impact.
    [Data, Research] ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz
    Human Centric Design | Big Data | Open Source | Crowdfunding | Cloud Computing |Embracing Disruption | Internet of Things | Industries of the Future. Storytelling| Native Advertising | Behavioral Economics | The Silver Dollar | Smart Devices| Data vs. Privacy | User Experience | Youth. AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair. Register for the 2015 Amplify Festival here ! You can read the full interview here. June can’t come soon enough!
    [Data, Research] Social Media From A to Z: A Glossary
    The bestselling book of the same name is based on analysis by Forrester Research, and includes practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube. Hashtag : Because Twitter provided no easy way to group tweets or add extra data, the Twitter community came up with their own way: hashtags. PostRank : PostRank monitors and collects social engagement data related to content around the Web. Quantcast : Quantcast provides Web site traffic data and demographics. But never fear!
    [Data, Research] News Sites Not Making Much Use of Static FBML on Facebook Pages
    The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? But Facebook Pages remain a key audience development and content promotion opportunity for publishers so it is important to make the most of them. The short answer? Not so many.
    [Data, Research] Association Social Media: ASCD
    We are constantly reviewing our data, tracking our audience, and researching trends to make sure that we are reaching the needs of each individual channel’s audience. Then, our team “expert” makes sure the information is distributed across social media in the ways our research has deemed most effective. Everyone on the team had specific responsibilities for channel monitoring, data collection, and reporting. ———————  . Meet Tina Byland, ASCD’s Social Media Specialist! 1. Who do you report to? . all week. Facebook.
    [Data, Research] A Guide to Leveraging Social Media on Your Website
    Gaining data and insights from your current strategies is the only way you can hope to improve your marketing schemes, and there are several tools you can use to do that. Though many will say no, many others will say yes, and they’re the ones who are more likely to spend both time and money on your site, according to research from Search Engine Land. A few years ago, businesses could get away with not integrating social media into the design of their website. The same can’t be said for today. Use these four tips to get you started. 1. Integrate Sharing Plugins. Social Media
    [Data, Research] Content Is No Longer King: Curation Is King
    See Also: THE MICROSOFT INVESTOR: Even With Impressive ROIC, Stock Might Reach New Lows Watch Out Data Hogs: Verizon To Join AT&T With Its Own Tiered Data Plans Foursquare Is Going To Tell You Where To Eat Pretty Soon "Content is King" -- no longer. They massive influx of consumer created crowd content shifts content from scarcity to abundance, and then to an overwhelming fire-hose of undifferentiated data. You didnt do research at all before posting this article Steven. more topics Enter you email address and zip code to set up customized email alerts. Im ready.
    [Data, Research] How To Build An Online Community: The Ultimate List Of Resources (2012)
    Easy -vs- Difficult -vs- Impossible: Exporting Community Data. Measuring An Online Community: Master Your Data To Gain An Unfair Advantage. Robin Hamman (1997)- Introduction to Virtual Communities Research and Cybersociology Magazine Issue Two. 2004) A Typology of Virtual Communities: A Multi-Disciplinary Foundation for Future Research, Journal of Computer-mediated Communication, Vol, 10. This is a collection of my favourite and most popular posts from the last five years. The Online Community Basics. Primer About Successful Online Communities. Refine or Develop?
    [Data, Research] Social Media Adoption and The Stages of Grief
    Try these tricks on for size: Back it up: Illustrate practical examples of s ocial media in action for business , and highlight some of the rich data and research emerging about its use and adoption. For businesses embarking upon pivotal and difficult foundational change (like this whol e social-media-integration-into-business thing ), there are distinct stages that very closely resemble the traditional “stages of grief&# we’ve come to know around loss in our personal lives. Here’s a bit about what I mean. Phase 1 – Denial: This isn’t happening!
    [Data, Research] Viewers in China Are More Receptive To Online Video Ads
    In terms of total time spent, watching video is the #1 online activity among China’s over 500 million internet users, according to new research by eMarketer and iResearch Consulting Group. ” The Data Center of China Internet released data showing significant activity among online video viewers just after watching video ads. During February 2012 alone, internet users in China watched 1.67 billion hours of online video. Nearly 3 in 10 (28%) of online video viewers said their preference for a brand grew after watching an online video ad for that brand.
    [Data, Research] The Single Main Reason Why People Start Following Brands Online
    Obviously, once the “connection” is established, other reasons keep people engaged as well and incentives are not the only reasons why people “follow” brands (you find the data in my previous post here ) but it surely shows that “a good deal” and thus promotions are still doing very well, thank you. Tags: Brand marketing Research Social media marketing brand loyalty promotions social media follower Last week I talked about a study by Boston-based Cone that shows how scarce and precious brand loyalty on social media really is. Cone found that people on average only followed 4.6
    [Data, Research] Key Marketing Lessons from the MarketingExperiments Copywriting Contest
    We find marketers at a nonprofit for two reasons: we want a real audience to test with, and we want to use our collective ability as a community of marketers to create effective messaging for a greater good.  We work with the nonprofit for a few months, diving into the data, getting an understanding of previous tests, and coming up with hypotheses. Primary Research Question: Which value claim best matches past donors’ motivation to donate again? Treatment #3: Quality of research. The results are in. But first, a few lessons for you and a little more background. Results.
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Social Media Marketing and Measurement