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What every consultant should know about social media analytics

Sherrilynne Starkie

This is because it’s essential to be able to take data and turn it into actionable insight. Every time someone does something online it creates a data point. The job of the analyst is to gather this data and pull together a cohesive picture to identify trends and patterns. And of course, software skills are paramount.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. The more data you can gather, too. How is online reputation monitoring done?

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How to use AI analytics for targeted business decisions

Sprout Social

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 113
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

May the Force first-party data be with you. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. You don’t need software to make these links.

HootSuite 120
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When AI is everywhere, invest where it counts

Sprout Social

Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy.

Software 119
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Beyond integrations, Sprout’s focus on partnership adds value for our customers

Sprout Social

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. Setting a gold standard for partnerships.

Reddit 104
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Conversational analytics: How to use social listening for brand insights

Sprout Social

Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis. How does conversational analytics software work?