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Three Reasons We Can’t Disconnect from Social Media

Webbiquity SMM

Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information. They subconsciously associate sites with different emotional “jobs” when they use (or don’t use) a particular medium.

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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. What is review analysis?

Review 127
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5 Must-Reads On Social Media & Cyber Monday

Firebelly

By Nick Trenchard Facebook is gearing up for the holiday season and expanding its roster of online retailers to help the social media giant transition into the world of e-commerce. A new IBM analysis of real-time sales data from Black Friday shows that Facebook and Twitter aren’t about to become the revenue freeway for retailers.

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7 ways to use social media for market research

Sprout Social

Social media market research is the practice of gathering historical and real-time data from social media channels to better understand your brand’s target market. While traditional market research methods can take time, social media is always updating in real-time and you can pull existing social data for immediate results.

Research 144
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The Long Tales - The Best In Business Innovation Content - Issue #3

Twist Image

It's naive to call Amazon an online retailer. The whistleblower and Facebook finding out that this data might not have been deleted by the third parties is the only new development. Between 2015 and now, we've all leveraged this data as it is. Amazon is not just an online retailer. Go to YouTube and do a search.

Issues 51
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The right place at the right time: How to jump on a newsjacking content opportunity

Sprout Social

A few weeks ago, the electronics retailer made headlines when its shares skyrocketed over the course of 24 hours. Additionally, much of the conversation surrounding GameStop’s meteoric rise took place on Twitter and Reddit, two platforms that we can analyze with Sprout’s Advanced Listening product. Sprout had unique data to share.

Content 130
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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands. LinkedIn is a powerful platform for lead generation ; brands are able to hypertarget their professional audience using rich demographic data and interest-based filtering.

Platform 118