Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc).

Analytics 350

Analytics Social Media Trendrr Digg 350

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media B2B Strategy Consultant 147

Waxing UnLyrical

OCTOBER 14, 2010

An article published on Edutopia titled Lead, Don’t Lecture , outlines teachers’ insights that are in line with these sentiments. When it comes to blogging, anyone can compile data and churn out a post. He does his best to stay informed on politics, tech, music, cultures, and social media. Read All About It!

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

NOVEMBER 18, 2010

Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Integrating media and web metrics : matching specific posts to web metrics (e.g.,

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

ProBlogger

APRIL 6, 2011

Once they’ve finished a campaign, they will screengrab the blog posts and other media for a case study. They may use a sentiment analysis tool to establish the reach and positivity (hopefully) of what you made. how to talk, write and deal with your social media world. Shortcuts via statistics, data and numbers.

Blogger 42

Blogger Brands Survey Cost 42